Product and service promotion manager. Job responsibilities of an internet marketer. II. Job responsibilities

Creation of a new product, analysis of its market, pricing and quality control are the direct responsibilities of the product manager.

He completely controls the production process, is engaged in marketing and cooperates with those. support.

The product manager is the liaison between all specialists, executives, engineers and the rest of the company.

Main functional responsibilities

The main task of the product manager is team building, specialists in their field, with the help of which a high-quality product will be manufactured. He is responsible for the entire production process, from the very first to the last stage. Further implementation is also on his shoulders.

He is a kind of leader, defines the development strategy and makes important decisions. But it is important to understand that a product manager is not a full-fledged director; to a large extent, his organization of leadership over people is built on respect and trust.

His authority does not include direct power over subordinates, so an illiterate manager who decides to disrespectfully command the participants in the process, most likely, will not achieve a positive result.

The interesting properties of a product manager include the fact that he does not perform any one task, but is versatile specialist... He needs to listen to the opinions of employees and the customers themselves. In the future, based on their opinions and preferences, conclusions are drawn that affect the production of the product and its quality.

Direct responsibilities and tasks that can be prescribed in the job description of a product manager:

creation and implementation of a new product;
management of Key Performance Indicators;
creation of a price category;
sales management;
competitive market analysis;
development of a sales increase program;
creating quality marketing;
project presentation;
communication with the client;
creation of a development strategy.

The entire cycle of a product manager can be summed up in a few words. On the initial stage of creating a product, the main task is to define it, to understand what to create. Next, you need to create a team and do everything to ensure that it worked productively... Ultimately, he needs to take care of the release of the product.

Taking a closer look at the entire creation cycle, the diagram looks like this:

planning and detailed analysis;
design development of packaging;
conducting tests after implementation;
presentation of the finished product.

Depending on the complexity of the organization of the creation process or the norms of an individual company, the responsibilities of a product manager can be divided between by two or more performers, while in the job description of each product manager, his functional tasks should be fixed.

The first performer is responsible for business processes, his position is called product manager, and the second for technical part – technical manager by product.

When looking for a job and further interviewing an employer, the product manager needs to prepare and take into account several factors. During the interview, the applicant needs to think not only about future functional responsibilities.

Next, we will try to consider the most popular questions that are raised at an interview with a future employee of the company applying for the position of a product promotion manager or a service promotion manager.

For successful communication with the employer, of course, it is important to know all the information and correctly answer the questions asked. But you also need to take care of minor, but very important things, such as appearance, correctly written resume... It is imperative to work on the presentation of information and on your own confidence. And don't forget about punctuality.

Skills that a successful product manager must possess:

the ability to win over people and build successful communication with them;
ability to think strategically and organize work processes;
the ability to build a competent team;
have creative thinking;
resistance to stressful situations;
be a real leader;
know your professional responsibilities perfectly.

Consider 10 popular questionsthat can be asked at an interview:

What is the most interesting and main project you have worked on? Explain why he is;
Do you enjoy working as a product manager and why did you become one?
How do you plan to improve the process of creating a product in our company in the future?
What professional tools do you use to create your development process?
What difficulties and unpleasant situations did you experience at your previous job?
What do you recommend to improve in the packaging of our site to increase conversion?
What are the situations in work time can throw you off balance?
What failures in your career do you remember the most?
In what three words can your previous colleagues describe you?
Why did you choose our firm?

Work on these issues and on the other qualities described, and then you will not escape success.

The monthly income depends on the size of the city, on the success of the company and on the personal and professional skills of the product manager himself.

In Moscow, the monthly payment is from 100,000 to 250,000 rubles.

In Kaliningrad, a product manager has a monthly income of 30,000 to 90,000 rubles.

In Krasnodar average salary comes up to 80,000 rubles a month.

Highest paying product manager jobs in big cities such as Moscow and St. Petersburg. Level wages decreases when the city decreases. Also income depends on the work experience of the applicant, recommendations from previous places work, a correctly written resume.

Self-improvement, development of professional and personal qualities will lead to imminent success, which will directly affect monthly income, demand and career growth.

For more information on who a product manager is and how to become one, see the video:

A promotion manager is a specialist who has studied the features of products, analyzed consumer requirements and developed a strategy for the implementation and marketing of a product. An employee in this area usually carries out: the development of pricing policy, the definition of market conditions and the approval of sales schemes.

About document

Job description promotion manager is an effective personnel management tool that does not depend on the size of the organization. The document is recommended to display the knowledge, skills and responsibilities that the manager wants to see in his subordinate, as well as a list of the rights assigned to the employee.

The main point of the job description is to ensure transparency in the work process. That is, it should talk about the direct responsibilities of a specialist, the level of his qualifications, the degree of responsibility, the criteria that determine the effectiveness of his work, etc.

Essence and purpose

Correctly drawn up job description, corresponding to reality, is an excellent tool that greatly facilitates the adaptation and motivation of personnel.

Among the main tasks of an internal local act are:

definition of a qualification list: level of education, work experience, additional courses, etc .;
establishment job functions specialist: responsibilities, areas of responsibility, scope of work.

The objectives of the job description:

providing a reasoned answer in case of refusal to hire due to the fact that the applicant does not meet the level of qualification requirements for a vacant position;
distribution labor functions between specialists;
assessment of the quality of work of a subordinate, accepted for a trial period;
determining the effectiveness of the duties performed;
the establishment of the discrepancy of the specialist for the position held, due to the insufficient level of qualifications, confirmed by the attestation commission.

Promotional Manager Job Descriptions

The job description of a promotion manager includes certain sections.

General

Promotion manager refers to the management team. Only the director of the organization, in whose direct subordination a specialist is usually located, can appoint and dismiss from it. If the promotion manager is absent from the workplace for some reason (vacation, etc.), then the management may temporarily transfer his rights and responsibilities to another employee.

Borrow vacant post a promotion manager is possible if you have a higher economic education, additional training in management and marketing, as well as 2 years or more experience in this area.

The promotion manager must be familiar:

from legislative frameworkregulating entrepreneurial and commercial activities;
market economy and business fundamentals;
with methods of compiling and conducting advertising campaigns;
with market conditions;
with business administration;
with trade and patent laws;
with the rules for establishing and maintaining business contacts;
with methods, tactics and pricing strategies;
with the pattern of market development and the formation of demand for a particular category of goods;
etc.

The activities of each manager should be based on:

legislative acts of the Russian Federation;
, approved labor regulations and other internal local acts of the enterprise;
current job description.

Functional responsibilities

The promotion manager must be prepared to perform the following functions:

study of the features of the promoted product and the basic requirements of consumers;
marketing activities;
market analysis to identify target consumer segments;
organization of product presentations or a thematic seminar aimed at attracting a potential buyer;
making sales forecasts;
development of a product pricing policy in accordance with the terms of sale (application of a system of discounts and benefits for selected categories goods);
drawing up a budget for the product, calculating the estimated income, determining profitability, etc.;
coordination of activities;
identification of unsatisfactory parameters of the goods and the main requirements of buyers for further transfer to design, production and technological departments in order to eliminate shortcomings;
tracking pricing policy and demand for similar goods;
coordination and control of the work of subordinates;
preparation of necessary reports for immediate superiors;
performance of other related duties determined by the job description.

Rights

The manager is granted the following rights:

Independent determination of options for promoting goods and establishing a business connection with a potential consumer.
Signing and endorsing official papers within their competence.
Submission of proposals regarding the modernization of their activities for the consideration of the head.
The opportunity to get acquainted with the documentation regarding the rights and obligations of the function performed.
Sending requests on behalf of yourself or on behalf of your immediate superiors in order to obtain information necessary to perform the duties set out in the job description.

The video below will tell you about the difference between a product manager, a commodity manager, a promotion manager:

Responsibility

The promotion manager may be subject to disciplinary, civil, administrative or criminal penalties, depending on the severity of the misconduct committed. The job description is an internal local act of the organization and should not diminish the rights of employees, enshrined in the current legislative framework.

Specifications

Types of labor Service / Production / Control

Prof. focus person - person / person - sign

Areas of activity Industry / Economy / Services

Spheres of work Human / Information / Technology / Products

Description

A product and service promotion manager forms a promotion strategy, develops and uses various means of promotion and evaluates its results, implements everything new and advanced. The share of the company's product on the market and the sustainable development of the company depend on it. Special attention promotion manager draws to use human resources, the quality of labor, its value in terms of market standards. Constantly shapes the market, knows its nuances and trends.

Must know

Market economy, entrepreneurship and the basics of doing business, the market, its conjuncture, features and specifics, methods of pricing, strategy and tactics of pricing. Marketing fundamentals (marketing concept, marketing management fundamentals, methods and directions of market research). Management theory, macro- and microeconomics, business administration.

Professionally important qualities

initiative;
purposefulness;
energy;
responsibility;
sociability;
diplomacy;
high level of concentration, distribution and switching of attention.

Medical contraindications

cardiovascular and nervous systems;
having speech defects;
physical disabilities.

Ways to get a profession

Related professions

Manager, sales manager.

Job Description for Promotion Manager

APPROVED
General director
Surname I.O.________________
"________" _____________ ____

1. General Provisions

1.1. Promotion manager belongs to the category of managers.
1.2. Appointment to the position of promotion manager and release from it is made by order general director organizations as advised by the HR manager.
1.3. The promotion manager reports directly to the general director of the organization.
1.4. During the absence of the promotion manager, his duties are performed by another specialist appointed by the order of the general director of the organization, who acquires the corresponding rights and is responsible for the proper performance of the duties assigned to him.
1.5. A person with a higher professional (economic) education, additional training in management and marketing, as well as at least two years of experience in a similar position is appointed to the position of promotion manager.
1.6. Promotion manager should know:
- laws and regulations legal documentsregulating the implementation of entrepreneurial and commercial activities;
— market economy, entrepreneurship and business fundamentals;
- market conditions;
- assortment, classification, characteristics and purpose of goods;
- pricing methods, strategy and pricing tactics;
- marketing fundamentals (marketing concept, marketing management fundamentals, methods and directions of market research);
- patterns of market development and the formation of demand for goods;
- the theory of management, macro- and microeconomics, business administration;
- advertising basics, forms and methods of conducting advertising campaigns;
- fundamentals and principles of PR technologies;
- psychology and principles of sales;
- features of the brand, production technology;
- the procedure for developing business plans and commercial terms agreements, contracts;

- trade and patent legislation;
- rules for establishing business contacts;
- the basics of sociology and psychology;
— foreign language;
- enterprise management structure;
- information processing methods using modern technical means communication and communication, computer.
1.7. The promotion manager is guided in his activities:
- legislative acts of the Russian Federation;
- the charter of the organization, internal labor regulations, other regulations organizations;
- orders and orders of the management;
- this job description.

2. Functional responsibilities promotion manager

The promotion manager has the following job responsibilities:

2.1. Studying the features of the promoted product, analyzing consumer requirements for the product based on the results of marketing research.
2.2. Performs market analysis, identifies target consumer market segments for product offering.
2.3. Develops a strategy for promoting a product to the market, taking into account the proposals of marketing and advertising departments for conducting advertising campaigns, exhibitions, presentations, and other PR-actions.
2.4. Organizes product presentations to potential buyers and consumers, thematic seminars (professional advice on consumer properties and qualities of the product).
2.5. Develops a pricing policy for the product, determines the conditions for the sale of goods (a system of discounts and benefits for certain groups of buyers).
2.6. Predicts sales volumes.
2.7. Draws up a budget for the product, calculates the expected profit and profitability from the moment the product is introduced to the market, determines the possibility of losses for the enterprise at the first stages of product promotion and develops proposals to minimize them.
2.8. Develops product sales schemes (from the creation of new sales divisions to the reconstruction of existing sales channels).
2.9. Organizes contractual work in the product department, keeps records of payment transactions, analyzes operational data on sales results.
2.10. Coordinates product merchandising.
2.11. Monitors the position of the product on the market (the course of product sales, demand for it), determines and analyzes the attitude of consumers to the product.
2.12. Identifies unsatisfactory product parameters, customer requirements for the product (not included in the product) and reports them to the design, technological and production units for adjusting the product, giving it new consumer properties.
2.13. Monitors the pricing policy and demand for brands of competitors, determines the position of the product relative to similar or similar products of competitors.
2.14. Coordinates and controls the work of subordinate employees.
2.15. Prepares reports for the management of the enterprise on the work done.
2.16. Performs other related responsibilities for the promotion and sale of the product.

3. Rights of the promotion manager

Promotion Manager has the right to:

3.1. To independently determine the forms and methods of brand promotion and establishment of business relations with consumers.
3.2. Sign and endorse documents within their competence.
3.3. Request, personally or on behalf of a direct supervisor, from the heads of the enterprise departments and specialists, information and documents necessary for the performance of his official duties.
3.4. To get acquainted with the documents defining his rights and obligations in the position held, the criteria for assessing the quality of the performance of official duties.
3.5. Submit proposals for improving the work related to the responsibilities provided for in this instruction for the management's consideration.
3.6. Require the management of the enterprise to ensure organizational and technical conditions and the execution of the established documents necessary for the performance of official duties.

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