Sharp whose firm is which country. Sharp is a story of Russian failure. Really big fridge

Gadget manufacturers

Sharp Corporation is a Japanese company that designs and manufactures electronic devices. By the spring of 2014, over fifty thousand people around the world were already working in it. Its name was borrowed from the first invention of the founder of the company - the Ever-Sharp mechanical pencil, the creator of which was Tokuji Hayakawa. Previously, Sharp Corporation was also the fifth largest TV manufacturer in the world - after, and.

Sharp was founded in the fall of 1912 when Tokuji Hayakawa opened a metalworking workshop in Tokyo. Then the future corporation was called Hayakawa Kinzoku Kougyou. In 1912, Tokuji invented and patented the "Tokubijo" buckle belt, which could be attached without the need for additional holes on it. The success of this product prompted him to turn to metal processing. In 1915, he invented the Ever-Sharp mechanical pencil.

Tokuji Hayakawa was born in Tokyo. Due to the difficult home environment, he was adopted by another family named Edeno. True, Tokuji himself did not know that he was an adopted child until he grew up. After second grade, he left primary school Due to family poverty, he became an assistant metal jewelry maker. Tokuji worked hard to earn his master's trust, while at the same time improving his own skills and learning the basics of trade.

Although buckles have been used since ancient times for accessories such as shoes and armor, they were only used on men's belts in the 15th century, and on women's clothing only in the 19th century. Tokuji thought about the use of buckles from two points of view - practical and decorative.

When Hayakawa invented two types of buckles by 1912, the demand in Japan for them grew also due to the fashion for the Wild West. True, Hayakawa and other artisans had never worn such clothes before. Tokuji was watching a silent movie when he noticed that one of the actors in the movie was wearing a loose belt.

It's funny, but this is what inspired him to invent a new kind of belt that can be adjusted to your own liking. The result was a belt with a buckle that could be fastened to any length without being pierced. The craftsman that Tokuji worked for admired his ingenuity and recommended that he apply for a patent. He also suggested the name "Tokubijo", adding one letter to Hayakawa's name ("b" from the word "belt", that is, belt, belt). The first order for these belts with buckles was huge: 4752 units.

In the autumn of 1912, due to pressure, Tokuji decided to open his own store. He hired workers and continuously fulfilled orders. Along the way, Tokuji worked on improving production process and expanding the business so that eventually a large factory could be opened. Already in 1913, Hayakawa acquired a patent for an innovative water tap, and in 1915 he developed a prototype of a mechanical pencil, which he subsequently successfully sold for many years.


After that, he proved himself as a brilliant manager when he expanded his electronics production and began to produce radios, cassette recorders and televisions. Tokuji was also active in welfare programs. He lived a long life and died at the age of 86. Hayakawa is also known as the recipient of a number of medals and awards.

As already mentioned, Sharp got its name from the invention of the Ever-Sharp mechanical pencil in 1915. Unfortunately, in 1923 this business was destroyed by the Great Kanto Earthquake, which almost completely destroyed Tokyo, which forced the company to move to Osaka and start working on the first generation of Japanese radios, which went on sale in 1925. Television production began in 1953.

In 1963, the first transistor calculator was developed, which was valued at $ 1.4 thousand. Its development lasted several years, since at that time the company had absolutely no experience in creating computing devices. Two years later, in 1966, Sharp introduced their first IC calculator, which cost about $1,000. In 1969, the LSI calculator was introduced. It was the company's first pocket calculator, valued at less than $300, and as such, it became particularly popular.

In 1973, Sharp released the first calculator with a liquid crystal display. In the 80s, the company collaborated with Nintendo, as a result of which it received licensing rights to sharp tv Nintendo's North America, as well as a number of other products. All of these devices in the secondary market are considered collectible models. One of the main inventors of LCD calculators was Tadashi Sasaki.

In 1997 the department mobile communications company, Mobile Communications Division, created the world's first commercial , J-SH04, which was released in Japan. Since 2000, Sharp has invested heavily cash in factories for the production of liquid crystal panels. One of these factories, Sakai, is still one of the leading factories in the world. However, the financial crisis of 2008 led to a decrease in demand for LCD panels. In addition, in the middle of 2012 in Japan there was a virtual complete transition to digital TV broadcasting. The Japanese government has also issued vouchers for digital TVs.

In 2007, the company acquired a majority stake in Pioneer Corporation. In the summer of 2009, the two firms agreed to form a joint venture.


In the spring of 2012, well-known Taiwanese electronics company Foxconn agreed to acquire a 10% stake in Sharp and half of the LCDs produced at its Sakai plant. 2012 also marked the company's 100th anniversary, although it was Sharp's worst financial year. In the fall, the firm announced job cuts. In 2014, Sharp was able to stop losses and managed to secure a net profit during the first quarter.

The brand's main products include liquid crystal panels, solar panels, Cell phones, entertainment equipment, video projectors, multifunction printers, microwaves, air conditioners, cash registers, flash memory and so on. The first camera phone entered the Japanese market in autumn 2000. The latest products also include an ultra-light laptop, a personal digital assistant and an AQUOS flat-screen TV.

The company produces consumer electronic products sold under the Aquos brand, mobile devices, microwave ovens, home theater and audio systems, fax machines, air purification systems and calculators. For the business market, Sharp also manufactures projectors and monitors for various copiers and laser printers, in addition to electronic cash registers.

Sharp Solar is a supplier of silicon photovoltaic solar panels. In the first quarter of 2010, the company received strong revenues from the production of solar photovoltaic systems.

One of Sharp's most famous mobile devices is the 500SH. It refers to the phones of the third generation of the company. The device is equipped with a 1.3 megapixel main camera and a front camera for video calls. It was a mid-range phone capable of 370 hours of standby time and up to 4 hours of talk time. It weighed 98 grams, had 20 megabytes of internal memory, support for Email, Bluetooth and WAP.

The Sharp 703 also belonged to the middle segment. It turned out to be a phone for 3G networks, equipped with all modern communication tools at that time. It also had a 1.3 megapixel main camera and a front camera for video calls. It had 8 megabytes of internal memory, as well as a slot for a micro-SD memory card. Support for WAP, Bluetooth and GPRS was provided. This device was followed by the 705SH and 770SH models.


Phone 880SH was made in a slider form factor. This thin device could already work on HSDPA networks. It was equipped with a main camera of 2 megapixels and a front camera, as well as a slot for a memory card. An FM receiver, video player and MP3 player were built into the phone. It was a fashion device with a thin black body and ample internal memory. It had support for WAP, GPRS and Bluetooth. Like previous phones, it could sync with a personal computer.

The TM200 mobile device was the first GSM camera phone with a 2 megapixel camera and 8x digital zoom. It was a clamshell with various communication options and 40-voice polyphony. An MP3 player was also built in.

Very good feedback received the GX29 model, although it was not too different from other Sharp mobile devices of the time. The phone appeared in 2006 and became a device for Vodafone. It was a slim clamshell with a 1.9-inch display and GSM support. The manufacturer has also provided an external monochrome display.


In the fall of 2014, the company announced that the Slovak electronics firm UMC was going to acquire an exclusive brand license from it, as well as its audio business and Polish factory. In return, Sharp will support the development and development of UMC's television business under the Sharp brand. At the same time, Sharp announced an agreement with Vestel in Europe that Vestel would sell home appliances under the Sharp brand (refrigerators and microwave ovens made in China and Thailand). Sharp's remaining business in Europe will focus on the business sector, as well as multifunction printers and energy solutions.

Unfortunately, not everything in the history of Sharp's development went so smoothly - in particular, it was repeatedly accused of violating antitrust laws. In the fall of 2008, the Justice Department announced that Sharp had agreed to pay a criminal fine of $120 million. According to the indictment, the company was involved in a conspiracy to fix the price of TFT LCD panels for computer monitors and laptops (2001-2005), Motorola Razr phones (2005-2006) and iPod from the company (2005-2006). In the winter of that year, the Japanese Commerce Commission forced Sharp to pay a $3 million criminal fine for conspiring to hold down the price of Nintendo's LCD panels.

In the winter of 2011, Sharp was ranked 11th in the Greenpeace Best Electronics Guide, a list of 15 electronics manufacturers in line with their practices and policies to reduce their climate impact and produce eco-friendly products. clean production.


The corporation's environmental performance has been summarized by Greenpeace as follows: "Sharp supports new law on Renewable Energy in Japan, but demonstrates poor sustainability performance in its operations.” According to the Product criteria, the company received 3/10, where it was awarded for the energy efficiency of its products with latest standard Energy Star.

In addition, a reduction in CO2 emissions of 2% per unit of production compared to the previous year was mentioned, although a clear target was still not set. Appreciation was expressed for public support for clean energy following the Japanese government's advocacy for increasing the use of renewable energy. On several criteria, Sharp scored the lowest, in part due to the fact that they did not pay due attention to chemicals and did not commit themselves to phasing out harmful substances.

It was also noted that the company did not show initiative in solving the problem of conflict minerals and paper received from suppliers, thereby taking an indirect part in illegal logging.

Sharp was the main sponsor of Manchester United football club from 1983 to 2000, and it was one of the most profitable and longest sponsorship deals in the history of English football. For seventeen years, the Sharp logo was on United's clothing, and during that time the team won seven Premier Leagues, five FA Cups, one League Cup, one European Cup Winners' Cup and one European Cup. In the summer of 2012, the company also became a sponsor of the UCI World Tour cycling team, which became known as Garmin-Sharp.

Sharp is one of the leaders in the production of home appliances. Not the last place in the line of manufactured equipment is occupied by refrigerators. They are characterized by original design and the highest quality. Firm Sharp was formed by a young Japanese locksmith Tokuji Hayakawa from Tokyo on September 15, 1912. In 1989, the company launched the world's first two-door refrigerator.

Sharp has truly achieved tremendous success in the global electronics and home appliance market. Fundamental principles companies are creativity, sincerity and the use of advanced technologies to ensure the continuous improvement of the quality of life of people around the world. Sharp is in fact constantly and quite successfully creating a new standard of living for the 21st century.

Sharp is one of the most popular, well-known and sought-after manufacturers of household appliances and electronics in the world. The list of products manufactured by this company can be listed indefinitely. What is not here: TVs, audio equipment, communication devices, and refrigerators.

As for refrigerators, here the range from Sharp consists of many models with different dimensions and volumes, functional features and color solutions. Sharp refrigerators allow us to realize all our most daring design decisions.

Sharp was one of the first to use the No Frost system in its refrigerators. Sharp refrigerators comply with all international and Russian standards. They are of high quality and original design. The freezer compartment on all models of the refrigerator is located on top, and has walls that do not require manual defrosting. There is a zone of freshness, which occupies the largest volume in the refrigerator compartment. Due to the presence of this zone, products remain fresh for a long time at zero degrees. Multi-chamber refrigerators can have up to four doors. Refrigerators and freezers come in a wide variety of colors. Sharp exists on Russian market since the Soviet era, and during this period, its products have gained immense popularity among Russian buyers. Due to their high performance, Sharp refrigerators are highly reliable and very easy to use, which attracts Russian buyers.

All Sharp refrigerators use advanced technology. For example, here there is unique system for ionization and air purification, hybrid cooling systems, even chambers for heating products. The entire range of refrigerators is equipped with the No Frost system, air fresheners and freshness zones.

Electronics manufacturer Sharp has started a restructuring in its European division. The company formed strategic alliances with local firms and announced job cuts - all this will cost the Japanese vendor several tens of millions of dollars.

Sharp will transfer part of its audiovisual business to Slovak TV maker Universal Media Corporation (UMC). He will be able to produce and sell televisions under the Sharp brand in Europe. At the same time, the Japanese company undertakes to help its partner in the design and development of products.

As part of the deal, which is expected to close before the end of this year, Sharp will sell its TV factory in Poland to UMC. The Slovak company is going to increase the number of workers at this plant and restore the once high production volumes there.

Founded in 2003, UMC has offices in China, the UK, Germany and Switzerland. The company with more than 700 employees produces electrical products under the brands Blaupunkt, UMC, Eternity and E-motion, and Sharp will soon join them. In addition to TVs, UMC will sell audio equipment under the brand name of the Japanese manufacturer.

Earlier it was reported that the Taiwanese company TPV Technology, which in 2011 took control of Philips' unprofitable TV business, could get the right to produce and distribute Sharp TV products in Europe. According to Reuters, Sharp is the fifth largest TV manufacturer behind Samsung, LG, Sony and Panasonic.

Europe brings only 5% of revenue to Sharp's budget, so the company, struggling with losses, decided to focus on more profitable regions, such as Southeast Asia, writes the Nikkei edition. Previously, Sharp curtailed the production of solar panels in Europe, and now refuses consumer electronics.

Sharp also entered into an agreement with the Turkish electronics manufacturer Vestel Elektronik Sanayi ve Ticaret AS, which, according to the terms of the contract, will take over the partner's home appliances business. This will allow Vestel to manufacture and sell various household electrical products (microwave ovens, irons, etc.) using trademark Sharp.

As Sharp reorganizes its operations in Europe, it will also cut about 300 jobs at its operations in the region. The transformation of the European business will cost Sharp 6.4 billion yen (about $58.7 million) - the company will deduct this amount from its quarterly profit. According to the results of the entire financial year, which will end at the end of March 2015, Sharp plans to write off approximately 10 billion yen ($91.7 million) at a loss due to the reform of European operations.

Despite this, the company still forecasts annual net income of 30 billion yen ($295 million). For the last fiscal quarter (April-June), the company recorded a net loss of 1.8 billion yen (about $17.4 million).

The Japanese company Sharp is a manufacturer of reliable and high-quality home appliances. Currently, Sharp occupies one of the leading positions in the world among manufacturers of the entire range of household appliances, which, in particular, include refrigerators.

history of the company

Consumers first learned about the Sharp brand in 1912. This happened after a very talented self-taught mechanic Tokuji Hayakawa offered belt buckles that did not have holes, as well as sliding sleeves designed for umbrellas. The production of such products was originally established in a room resembling an ordinary barn. In 1915, Hayakawa invented and patented the mechanical pencil, which is still very popular today. His hallmark was the ability to always remain sharp. This feature of the pencil prompted the inventor of the name for his company. Sharp ("sharp") - a brand that is always ahead, at the very edge of production and science.

Gradually, Tokuji expanded his field of activity. And as a result, from a small business, he came to the creation of a large high-tech production. It is noteworthy that it was Sharp that launched one of the first assembly lines in its country.

One of the black pages of the company's history falls on 1923. A strong earthquake completely destroyed the factory that produced mechanical pencils. The bulk of the workers suffered and were left homeless. Not passed the tragedy and Hayakawa. The earthquake killed his entire family. However, the inventor did not give up. He restored his factory in a new place - in the city of Osaka. And by September 1924, the production of such popular ones was launched. It is worth saying that the headquarters of Sharp is still located in Osaka.

In 1925, Hayakawa started making radios. The company took a risk. The fact is that in those days Japan did not have its own broadcasting, and receivers were not in demand in its consumer market. However, everything soon changed. Broadcasting networks covered the whole country, and the receivers went with a bang. After such a victory for Hayakawa, even many skeptics recognized the enterprise of the former "penciller". So, in fact, it happened. Over the past half century, the company has produced the first Japanese calculator and television, a stereo player with automatic disk rotation, a refrigerator and many other types of electronic products. All of them successfully withstand competition not only in the domestic, but also in the world market of household appliances.

Release of refrigerators

The first food storage unit was released by Sharp in 1952. At that time, it was not easy to break into consumer market. The company had such a huge number of competitors that in order to interest the buyer, it was necessary to stand out from their background. The company's specialists carefully studied the consumer market in order to clarify the interests of housewives. As a result, in 1973 the company mastered the production of a large three-door refrigerator equipped with a special compartment for storing vegetables. This model was developed by the company's specialists after a survey of 10,000 Japanese consumers. In 1989, the company offered a two-door Sharp refrigerator. This device consisted of two separate boxes. Each of them opened its own door. In addition, the Sharp brand was one of the first to use the No Frost system.

Where are Sharp refrigerators made? Today, the company produces household appliances and electronics at 21 production sites located in thirteen countries around the world. Moreover, the staff of its employees is more than fifty thousand people. And the volume of annual consolidated revenue is at the level of 24 billion US dollars.

In Thailand, which is one of the countries where Sharp refrigerators are made, in 2013 they produced the ten millionth unit that went to the market of states located in Southeast Asia.

Concerning Russian Federation, then there are no production sites of the Sharp company on its territory. Only the trade representation of the company operates, which has offices in some major cities of our country.

The advantage of Japanese refrigerators

It is difficult to imagine a modern apartment without various household appliances. An indispensable assistant for any housewife is a device that allows you to keep the freshness of purchased products. Refrigerators Sharp, without any doubt, will decorate any kitchen interior. At the same time, each of the buyers will find among the wide range of similar equipment the model that will suit his taste and will match the color scheme of the kitchen. Sharp is a global innovator in the refrigerator market. For example, she released models in which the doors can be opened both from the left and from the right side, without even outweighing them.

Sharp refrigerators allow you to keep food either fresh or frozen for a long time. Models of one- and two-chamber devices have been developed. At the same time, they all differ in design and capacity, volume and power, and the presence of certain functions. Which refrigerator will you choose? This will depend on personal preference.

Sharp refrigerators have many proprietary features. This is an air flow ionization system, and keeping vegetables fresh, etc. As for the prices for these units, they differ depending on the model. Thus, each buyer can choose exactly the refrigerator of this brand that will easily fit into his budget.

The Sharp refrigerator deserves consumer reviews as a fairly roomy unit. In the assortment line of models there are devices for every taste with two and three doors. But there is an exclusive in this series. This is a multi-door Sharp refrigerator, which has four separate sections. Some of the models offered by the company have a volume exceeding 450 liters. At the same time, they remain energy efficient, which is important for buyers.

Design and dimensions

Kitchen interior modern man pays great attention. And there is nothing surprising in this. Indeed, in a room where the whole family gathers, a lot of time is spent. At the same time, despite all the variety of existing household appliances, the central place in the kitchen still belongs to the refrigerator. This device complements the whole design and emphasizes the individuality of the room.

Refrigerators Sharp will be a great purchase for any consumer. With all the variety of models, no one will have problems with choosing sizes. The company can offer both a compact device and a wide Sharp refrigerator with two doors swinging open in different directions. The last type, which is called Side by Side, is perfect for those consumers who do not like frequent shopping trips and buy products for future use. The only drawback of such a unit is its impressive dimensions. The wide Sharp refrigerator, according to customer reviews, gives reason to think about the place where it will stand.

Economy

How energy efficient are Sharp refrigerators? The instructions attached to these devices indicate their high class A. According to consumer reviews, the savings from the operation of such a refrigerator are already felt at the first receipt of an invoice for electricity. Doesn't cost much and LED lightening. Despite the brightness, it is quite economical.

Use of innovative systems

Sharp is one of the first manufacturers refrigeration equipment, which applied in its models a fundamentally new way of storing products. With No Frost, frost does not form on the walls of the inner chambers. Buyers appreciate the absence of the need to defrost the aregatta.

A proprietary development is a dynamic system that cools products in all corners of the refrigerator. Such a flow of air masses allows you to constantly maintain the temperature selected on the display.

In addition, Sharp engineers have developed the following systems:

Plasmacluster, which saturates the air with ions and deactivates harmful microorganisms;

Hybrid type cooling system that does not allow products to become weathered;

Dual Swing, which serves to open the doors, depending on the desire, to the right or to the left;

- “dry” and “wet” zero zones, in which different types products;

Honeycomb Deodorize, which prevents the mixing of smells from provisions, which allows you to keep its original taste.

In addition, Sharp refrigerators use an antibacterial coating consisting of silver ions. Additional convenience in operation is provided by sensors that collect information about the operation of the unit to the built-in microcomputer, which automatically corrects the parameters if necessary.

Let's look at some of innovative systems more.

Zero chamber

Almost all models of Sharp refrigerators have Fresh Case. This is the so-called zero chamber, which the manufacturer has specially developed for storing poultry, fish and fresh meat. The company's specialists conducted certain studies, noting the fact that the freshness of products at a temperature of minus five degrees is lost faster than at zero. Moreover, the spoilage rate at a lower temperature almost doubles. It is impossible to create such conditions in a freezer or refrigerator. Therefore, refrigerators began to be equipped with an additional zero chamber. In it, the food remains chilled, but it does not freeze. This fact is very attractive to potential buyers.

A similar camera is available in all models of the Sharp brand. It is placed at the top of the refrigerator compartment. This location is very convenient. There are two compartments in the zero chamber. One is "dry" and the other is "wet". The first is the freshness zone. In the "dry" compartment, poultry and meat can be stored for up to seven days, and fish and seafood for much longer. Those storage conditions that are created in such a zone are close to the climate. Here, the humidity does not exceed fifty percent at zero air temperature.

Vegetables, herbs and fruits are placed in the "wet" compartment. All of these are stored fresh twice as long as in the refrigerator. The relative humidity in such a compartment is within ninety percent. This climate allows you to save all the taste of the product, as well as the vitamins and nutrients it contains.

New company offers

Today, Sharp "Standard Plus" and "Premium" are presented on the home appliance market. These are extremely capacious units that will allow you to store a large number of products.

Such refrigerators have wide shelves that do not have central partitions. This allows you to put any dimensional dishes (trays, serving dishes, large salad bowls, etc.). Freezer capacity - 150 l. This is one of the most impressive volumes that exist in modern refrigerators.

To improve visibility in the chambers, the models are equipped with LED bulbs. This light diffuses well thanks to the glass base of the refrigerator compartment, which has a stylish chrome frame. This solution allows you to provide bright and uniform lighting even when the refrigerator is full of food.

In addition to the large space for food storage, the new models are easy to use and save energy.

Modern design

The new models of Sharp refrigerators have fronts made of durable and high-quality glass. This allows the appliance to fit perfectly into the interior of any kitchen. At the same time, hostesses do not have to worry about fingerprints. The refrigerator has extra-long handles (158.5 cm) that allow both adults and small children to open the doors with ease.

Really big fridge

Which models deserve special attention those consumers who want to have units with impressive volumes? This is a Sharp SJ SC59PVBE refrigerator. It can store a large number of products, and thanks to the use innovative technologies a very long time.

Refrigerator Sharp SJ SC59PVBE has a total volume of 583 liters. Considerable stocks of provisions can be stored in his freezer. Its volume, which is 150 liters, allows this. Inside this section there is a divider shelf made of tempered glass. There is also a double ice bin. On the inside of the door freezer There are two more shelves. Put in the main mode of operation, this section maintains a temperature of minus eighteen degrees. Freezing capacity is seven kilograms of products per day. The refrigerator is provided with a No Frost system. Therefore, defrosting is not required.

In the refrigerating chamber of the unit with a volume of 433 liters, there are four shelves made of high-strength glass. In addition, there are two plastic containers for fruits and vegetables. On the inside of the door of this model there are two long shelves, three shorter ones and one with a lid. Defrosting in the refrigerator compartment occurs according to the same principle as in the freezer, that is, using the No Frost system. The antibacterial coating of the walls does not allow harmful microorganisms to multiply. This model also has a zero chamber. Perishable products can be stored in it for a long time.

Two-chamber refrigerators Sharp models SJ SC59PVBE are free-standing units. This allows you to place them anywhere in the kitchen, suitable in size. The width of the unit is 80 cm. Its depth is 72 cm. The height is 185 cm. The color scheme of the model is beige or silver. Despite its impressive dimensions, the refrigerator is economical. Its energy class is A+. The doors of the unit can be re-hung at the discretion of the owners.

 

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