Advertising in the journal: True from co-owner of the magazine. Best examples of advertising goods Make an advertisement in the newspaper magazine

The most popular view of advertising today is advertising in the press. However, the placement of advertising information in the press involves solving many problems, especially in a multinational society or in those groups where literacy is low. But despite this, it is the press that remains the most popular advertising agent.

Features of advertising in the magazine

Magazines in most cases are similar to their predecessors - newspapers. They have many similarities, but there are also separation differences.

Magazines, in contrast to newspapers, not so fast - for the preparation of materials and images may require several weeks. At the same time, prices and other terms of sale on the advertised product may change during this time. Magazines are read slowly, therefore the effect of advertising will be slightly slow.

Note 1.

In weekly magazines, about 65% of readers get acquainted with fresh number During the week, and more than 90% are studying the release by the end of the fourth week.

In journals, it is not so local an audience than newspapers. Journal readers are mainly not concentrated in a specific region. Advertising information in this form of the press takes more than 1/4 stripes. Accordingly, the cost of its placement will be slightly higher than in newspapers.

Note 2.

In journal publications, not only advertising information can be placed, but also samples of the goods offered. Releases are printed using the latest technologies, thanks to which in the journal you can arrange promotional inserts, brochures, numerous tabs, layouts, holography or even sound pages. You can even put samples of the advertised shampoo, gel, soap, spirits and other means of personal hygiene. In the journal you can print advertisements on special and special paper, which will stand out according to the structure among other pages of the publication.

Thanks to advertising in magazines, you can reach a certain category of the population, since now more and more logs are issued for a specific target audience: for men, women, medical workers, creative people and so on.

Advantages of advertising in magazines

One of the largest advantages of advertising in the journal is its durability. Magazines from time to time are often re-read, some are generally stored for years. More than 80% of readers appeal to the read published again and again, studying it from time to time.

The great interest of readers is also important because they are often interested in a certain topic, due to this, competent interest in advertising, as a qualitative editorial material.

The journal headings often coincide with the subject of the advertised product or service, so advertising information placed near the thematic material will create the best effect on the potential consumer.

Journal advertising can collect enough long information materials in themselves. People read magazines to spend time with pleasure, therefore readers in this case are higher quality perception of advertising.

Strengthen the effect of accommodation in the journal by distribution of leaflets, booklets or mailing. advertised material. The latest technology Allowed certain inserts in journalations, thanks to which you can contact a certain circle of readers.

Logs can be classified as follows:

in the geography of distribution;
by tearing;
on information content;
by distribution method;
in the frequency of exit;
by format.

From the point of view of geography, magazines can be national and transnational, far less commonly found local (urban).

According to the reader audience, journalists are divided into: popular and specialized. However, unlike newspapers, specialized publications satisfy the desires of the narrow circle of people. Often, magazines overlook weekly, monthly, once every two weeks and quarterly.

Types of advertising blocks in the magazine

Note 3.

Modular ads at the same time show the goods, and describe its characteristics and features. This is a useful type of information for the reader, the quality of the presentation of which is guaranteed by the printed edition. Thanks to this type of magazine advertising, readers not only seek the goods, but also focus in goods, prices, follow their change, learn about the company's innovations.

Often block ads are published by representatives of the advertised service or the goods. In addition this species Refers to advertising retailers, state and political organizations.

Modular ads are three types:

traditional;
coupon;
editorial

The traditional announcement in the journal has brightly pronounced text, illustration material and advertiser details.

Editorial announcement contains a report of an advertiser that imitates journal or newspaper publications and is often masked under the interview. Unlike traditional publication, such an announcement may not have explicit signs Advertising: trademark, company details and direct call for purchase.

The coupon announcement is a coupon that can be cut off or tear, and gives a potential consumer the right to buy a product or a service with a discount, receive a gift or take part in the action. The overall efficiency of the coupon announcement is 25% higher than usual.

The line announcement is an informational advertising message that is published in logs in the form of a line. It does not contain logos and can be ordered by mail or in telephone mode.

An advertisement that is placed in special categories or specific pages of the magazine can be line and modular. The advantage of such an advertisement is that large audiences of readers can attract it, who are ready for positive information perception.

For achievement maximum efficiency Multi-page advertising is used. Such advertising in magazines is much more expensive, but also the effectiveness of it is several times higher.

in the journal publication, the same promotional blocks are published, which are located apart by a certain number of pages;
two advertisements go each other in one edition, and complement each other's semantic load;
the publication introduces a practical catalog of goods that makes it an integral part;
advertising is placed by the type of "folding beds" (this type of advertising block is very effective, because it may be interested in a potential buyer).

Sponsorship advertising in the magazine is aimed at advertising a certain brand Or brand, not a specific sale. Often, culinary and sports columns are sponsored, as well as the observing categories of the consumer market.

A simple call of unfamiliar companies will be ineffective. People will not invest dargent amounts into unfamiliar projects, so it is necessary to do everything to inspire confidence and interest the potential advertiser.

What you need to do for effective presentation New advertising magazine:

- Choose a couple of articles on the subject of the magazine (if themes are all for the car - an article, how to choose tires, for construction - laying technology, etc.). Even if the magazine will contain only advertisements, it is necessary that there is something interesting in it so that it is not thrown after the first five minutes of scrolling.

Road billboards exist for more than a hundred years. And in a loving machine of America, such an advertisement is still important and effective method Attract the attention of motorists. But if you plan to invest your hard-earned money in a massive, high advertising, you should make sure that you will succeed in this. How to understand that the advertising shield will be at the same time attractive and efficient? Read 5 rules that will help make an impressive billboard design.

Leo Burnett.

1. Tell your story

If your billboard is on the side of the road, where people will go at high speed, the design without history will not just remember. To find your story, think about one thing you want people to bring out of your advertising. Do you want them to remember the name of your site? So that they can recognize your brand when next time will be in the supermarket? Or do you want them to run at the other end of the store for your roasted chicken? Use this key message to find your story. For example:

www.Vashbsyt.ru will help them solve the very problem that they have.
Your brand is fun. And happiness. And the steep people like it.
Your delicious fried birds will satisfy their desire, and help to drive all the way to another city.

Calculated the essence? To find your story, you allocate a key message for yourself, and give it a sense: solve problems, call emotions or fulfill the need (even if they did not know what they need it until you saw your billboard).

Why is history important?

Because people are very bad in memorizing facts, but very good in memorizing stories.

Billboard design is visual information, which means that the next step is to find out how to tell this story through images and text. You really need to be a strategist when creating design. Here are some ideas to start:

Achieve for Barlow.

One of the traditional ways is to use a short and cheerful game Words that will cause laughter, or even a short poem, which will help convey your message.

How to attract a journal advertiser

The Oklahoma Football Association wanted to people to be interested in to open football. Therefore, they decided to play in the word game, and they took what people are looking for: a snowy person. It is fun, funny, and causes a sense of adventure, which will certainly receive children from the game of football. (Prim. Per.: Foot - foot C English. Language. The word football comes from this word. Snow man - bigfoot, that is, literally - big leg).

The picture costs thousands of words, isn't it? The YMCA Basketball Billboard (Youth Christian Association) uses a dynamic image so that their brand immediately comes to mind.

A large dynamic image can say everything. In fact, the image will help convey your message better than just words. Make sure the image can affect the person for 5 or even less seconds. Check it can be shared by your design with friends. If they smile - you did good work. If no one understands anything - try again.

2. Be short and miles!

The average driver will have about 5-10 seconds to see your advertising shield, read the text and understand the message. For these 5-10 seconds, the driver also needs to be translated from the billboard, on the road, and back to the billboard, depending on the speed of the road flow. So in the end it turns out even less time to view your advertising! Therefore, one of the most important rules - This is to make a message short. Very short! Maximum 7 words, but better less.

CR75 ™ for Ellingtonac

After your initial message, you may think about other important information. Do you need to specify the phone number? Does the logo add? And what about the location, for better attracting motorists? Just make sure that you correctly place important information so that your advertising shield does not seem chaotic.

3. Be loud

With such a huge layout, where the elements are more than their genuine value, you can not be modest! Make sure that any text in your design is well printed and you have provided it with best readability. In addition, the more the font, the faster the driver sees it at a distance. So do more!

Smashing Hub.

4. Be bright

Use bright colors and large images to draw attention to the advertising shield. Contrast colors in design will also help improve your message.

ADS OF THE WORLD

But in order for your image to be effective, you will want to make a simple background to highlight the foreground and attract attention to it. And concentrate on one image or photo. This one dynamic image will create a much greater visual impact than several images, each of which will only take a quarter of the entire layout.

5. Check the map

If you understand that you still need a fun story for your banner, let's look at the place where your design will be located to use this environment for your message. For example, a picker of techies using a local California jargon, or recall the "hangover" drivers leaving Las Vegas (and if they are sent to the east, this is another opportunity to joke well about their trip to the Colorado River).

The DICE job website was created by a series of billboards in which they played on stereotypes about technicians.

You can also use the track advantages a few kilometers between cities to awaken interest among hungry and tired travelers who repeat pointers. Do you have a unique attraction that can not be skipped? Or comfortable parking for travelers who need so much convenience? If so, let drivers know how much they have left to the destination. Install several banners located a few kilometers from each other so that the drivers know that they are almost in place. It is not necessary to be witty, but the message must still be short, noticeable, and readable.

Wall Drug began to put their banners for hundreds of kilometers to their real location. Photo: The Barn Door, Traveling Dancers, San Diego Reader and The Selfish Years.

theory, Print Media

The competent text of the advertisement with the mandatory inclusion of psychological elements into it allows you to prevent potential consumer information about the product, and as well as the scheduled shares. The most profitable offers for buyers about discounts, gifts for perfect purchases, festive activities accompanied by prizes will not be effective and will not attract the expected number of customers without organizing them to inform.

How to attract buyers

To achieve success in promoting a product or service, it is necessary to effectively declare the subject of your entrepreneurial activity.

Timely attraction of attention to planned marketing activities will increase the effectiveness of their conduct among numerous potential customers. Advanced entrepreneurs enjoy the modern possibilities of specialized Internet sites. They allow promptly, and in some cases for free, place current news in specialized services and in social networks. All resources provide the possibility of selection of the target audience of interest. If you already know your target audience, you can order the print of your brand or slogan on the clothes in Fairprint, which will undoubtedly be an effective attracting attention to your product or activity.

Features of advertising text

The title should reflect the essence of the trading supply, as well as the benefit from cooperation. The intrigue element must be present.
In the text part, all channels of human perception should be taken into account and the benefits of the proposal are disclosed in detail.
Text advertising must take into account the interests of the target audience for which it is intended.
The use of concrete facts and accurate information expressed in the numerical dimension is welcomed.
The product should differ with conciseness and not be annoying.

An information feed algorithm

Interest in customer product is in direct dependence on the method of filing information. Its choice depends on the social affiliation of citizens for which the product or service is intended, and from the place of publication of advertising.

Best examples Advertising texts contain a bright title, characterized by informative. They are characterized by affordably formulated rules for the campaign and product price parameters. And the purchase proposal is always entrusted and expressed in the form of a motivating offer.

Advertising text for any product can be published on social networks, on specialized sites, on its own site, in newspapers and magazines. Effective placement of it on billboards. Perfect mailing addresses permanent customers And, by protection, their familiar.

See also: Cono Pizza: What is it, underwater stones, reviews

Before creating your advertising shake, you should study various examples of advertising goods for copying best ideaswho are a chip in the product under consideration. To prepare your own advertising, you should first think over all your wishes, as well as draw up a list of information that is at the time of creating a brand, relevant and useful.

The marketing model must be chosen, focusing on the advertised product and the target audience that he could interest. It should take into account only one parameter of the model, aimed at activating attention, understanding, desire, and as a result of this - actions. A good effect has a technique of identification with a well-known brand.

By adding a unique style to advertising, you can give an entrepreneurial idea an exclusive image that will ensure product awareness and will significantly expand the target audience. The use of slogans will add an element of uniqueness and uniqueness, and a competently composed text structure will allow you to quickly achieve the desired effect.

When advertising is inefficient

Advertising is a powerful tool for sales. However, with improper use, it can ruin the reputation of the business entity. It should be reflected truthful information. Unacceptable in the event of events, or additional serviceswhich are not relevant to the advertised product. It is not necessary to intrusively attract the buyer, it always creates the impression of unclaiming in the market of similar goods or services. Need to be able to masterfully state actual information. In violation of this rule, all marketing and advertising efforts move their product doomed to failure.

Definition of target audience

IN advertising activities It is important to competently determine the target category, since this parameter has a direct impact on the effect provided from the information proposed to familiarize themselves. Its main feature is belonging potential customer To a certain social status, age, floor, place of residence.

Advertising tricks

Advertising is necessary to ensure that the entity's entity can stand out among thousands of similar companies with their proposals. To do this, it is not enough to simply tell your potential consumers about the presence of a quality product and call them to buy it. To attract the attention of customers, it is recommended that several marketing schemes are recommended, following which allows you to make an advertisement correctly. This will ensure the maximum result from its publication. Methods of promotion as a unique trading offer and a classic sales model are popular with popularity, in which the buyer is accompanied at all stages of purchase.

Read 10 min. Views 73. Published 05/21/2018

Advertising ads, the text of which contains psychological elements, allow you to increase the demand for advertised products or services. Properly compiled promotional material allows you to convey to a potential audience information about the goods offered, as well as information on the planned promotions. As practice shows, in order to increase the circle of a potential audience, advertisers use various "tricks". These include various festive draws of valuable prizes, large discounts And other shares. In this article, we suggest considering examples of advertising texts that help increase consumer audience.

What is the selling text

In order to get the first potential customers, the entrepreneur should be held advertising campaign. From the day of its appearance to today, advertising is the most effective means of attracting buyers. To determine the circle of a potential audience and an increase in demand for a proposal, entrepreneurs are conducted various marketing activities. The main purpose of these events is to increase sales efficiency.

Many modern representatives of small and large business Use various platforms on the Internet to promote their products. Using the Internet in order to promote goods or services in the market has several advantages. First, the entrepreneur is able to promptly convey information about the product offered to its target audience. Secondly, some specialized services offer accommodation advertising materials free of charge.

Examples of advertising of goods with "selling" text can be seen on the pages of social networks. Many social networks are one of the best marketing tools, thanks to the possibility of choosing the target audience, which will demonstrate a commercial. Also, many entrepreneurs are ordered for their employees, branded T-shirts, which are depicted by the company's logo. Such a move also allows you to increase the interest of the public to the activities of the advertiser.

A distinctive feature of the advertising text is the credit of the reader to perform a certain procedure. Such actions can be both registration on the website of the advertiser and the acquisition of the products offered. When drawing up a "selling" text, a list of simple rules should be taken into account:

In the section with the title, you need to reflect the main idea of \u200b\u200bthe entire advertising unit. Also here can be indicated on the benefit of the consumer from cooperation with the advertiser. As practice shows, to attract the interest of a wide range of the audience, you must add intrigue to the text header.
In compiling the main part of the message, various psychological techniques are used, allowing to use certain channels of perception. Also in this section of ads, lists the advantages of the products or services offered.
Advertising text should be contained, concise and take into account the interests of the end user.
Many advertisers are used in promotional blocks various historical facts and accurate data in order to attract the interest of a potential client.
The main component of the advertising text is the minimum annoyance to its viewer.

The main purpose of advertising texts is the presentation or promotion of ideas, services and goods on the market to increase their sales

Rules for submission of information

In order to interest potential customers, the advertiser should choose the right method for submitting information about its offer. The choice of a specific technique depends on several parameters. First of all, it should take into account the specifics of the site, where it will be posted advertisement. It will also be necessary to analyze the interests of people who make up the main target audience.

As a rule, most advertisers indicate this section of the price category of their proposal or information about the planned promotions. Probably, each Internet user and social networks have seen promotional texts with title: "Goods cheaper $ 10", "Seasonal Discounts 90%" and other similar ads. As a rule, such headlines motivate users to make a purchase or use the advertiser service.

It is important to pay attention to what "sold" texts are far from always posted on thematic forums or on social networks. Such ads are often published in printed publications and are placed on advertising links. Increase the performance of this marketing tool using the mailing list and distribution of leaflets. Many readers may be interested in the question of whether advertisers use various psychological techniques. The main task of such an advertising is not only the motivation of the client for the purchase, but also the dissemination of information on the proposal of the advertiser to his friends and acquaintances.

It should be selected that quite often the advertiser faces the problem of selecting the marketing tool. Sold texts are incompatible with "SEO optimization", which causes the entrepreneur to choose between data tools. An attempt to use the totality of these methods can lead to a narrowing of the circle of a potential audience.

Let's wonder how an example of an advertising message should look like. Before proceeding with the development of its material, it is necessary to analyze various techniques used by other employers. These actions are required to identify the main components that make advertising successful. Here you should consider the features of your proposal. In the advertising declaration, it is necessary to bring not only topical information, but also those data that can be useful for the consumer.

When creating a marketing model, it is necessary to focus on the interests of the target group. It is important to draw attention to the fact that to attract the interest of potential buyers only the main quality of the proposed products or services is indicated. In this regard, it will be necessary to carefully analyze its proposal in order to identify those parameters that can cause interest in the goods offered and the desire to become its owner. As practice shows, a comparison of his product with a famous brand allows you to cause interest in the audience. An example of such an advertisement that could be seen on TV is Kvas Nikola. Talented marketers were able to conduct an analogy between this product and Coca-Cola.

Quality advertising text, first of all, must have a right and clear content.

In order for the products offered to be recognizable, it is necessary to add a unique and exclusive style. Many people who have seen such advertising will recognize this products from a dozen "faceless" counterparts. Using memorable slogans also adds unique text. In order to achieve success in advertising company, It will be necessary to correctly compile the structure of the advertisement and add a high-quality media file to it.

Examples of inefficient advertising blocks

Advertising one of the most efficient marketing tools, which are used to increase sales. Incorrect use of this tool can lead to a fall in the prestige of the brand and the status of the entrepreneur. As practice shows, such materials should contain only true information. Inactual information, an attempt to embellish reality and other "dirty" tricks can lead to a drop in sales. The same rule is valid for obsessive advertising.

As an example, we give the "Casino Volcano" and similar materials. Their frequent mention, the annoying and other "dirty" marketing techniques, create an impression of a small demand for the proposal of the advertiser. The use of such tools forces constantly increase the budget of the advertising campaign in order to attract the desired number of customers who will provide the planned income to the entrepreneur.

Also inexpedient is an attempt to work with the maximum circle of the audience. Intelligent group of consumers guaranteed to miss the advertising bloc by the eye. This means that the invested funds in the advertising campaign will not pay off at the expense of a large influx of new buyers.

Based on this fact, it can be concluded that work with the target audience is the main parameter of the successful activity of the advertiser. In order to identify a portrait of a potential client, the following criteria should be taken into account:

age and sexuality;
place of residence;
social status.

What tricks are used marketers

Next, we propose to make out the question of what should contain text of advertising for any product. First of all, it is necessary to choose those components that can be distinguished by an entrepreneur's offer among thousands of similar analogues. It is important to understand that the entrepreneur cannot say that the quality of products exceeds the quality of the goods, which is produced by Vasya or Petya. Specifying specific persons (companies or brands), can negatively affect the status of the advertiser.

Sometimes for advertising is enough one short phrase, which at the same time can transmit the entire necessary information to the consumer.

In order to attract the audience, the marketers are developed by various strategies for promoting goods or services in the market. It is the development of a strategy that allows you to get the most out of the advertisement from the posted announcement.

Typically, marketers use such tools as the "classic sales scheme" and "unique offer", in which representatives of the entrepreneur accompany each stage of the sale of goods.

To begin with, we propose to disassemble the strategy "Unique Trading Offer". In such advertising, it is necessary to highlight a number of features of products that represent it in a favorable light. Among the selection criteria should be provided with pricing policies, quality and fame of the brand. Increase the interest of the audience, thanks to seasonal and festive discounts, bright packaging and seller's guarantees. Motivate the buyer to purchase goods or the service using such parameters as the possibility of payment in installments or free shipping.

This method is quite often used in advertising on TV. A sample of advertising, built according to the "Unique Offer" method, contains such phrases as "become special", "Take now - then pay" and "Impeccable quality - low price" Most often, such template phrases can be seen in advertising budget smartphones and household goods. A bright example of selling unique sentence is advertising from "M video" and "Eldorado".

Next, go to the classic scheme of marketing promotion, which received the name AIDA. Materials built according to this scheme should attract the attention of the audience, to cause interest in which in the future will turn into a desire to make a purchase. The use of this scheme allows you to increase the volume of tens of times. Usually, this method Used to inform the target audience about the sale of a "low" price.

"Tired of living from salary to salary? You have a unique opportunity to solve your financial difficulties. Get a loan from our bank and realize your dream. "
"Do you consider yourself terrible and ugly? Our company will solve your problems! Manage to purchase fashionable and inexpensive clothesIn order to overshadow everyone with your appearance. "
"This you have not seen before! Fashionable clothes from the famous brand! Fashion and style will allow you to conquer all the people surrounding. "

In order to encourage potential client to action, advertisers use such phrases as "come to find out the details", "go and get a discount", "go and change your life."

The announcement must be quite interesting in order for the buyer to delay his eyes and focused his thoughts

Conclusion

Many slogans and phrases given in this article may seem primitive. Most of them are built in such a way as to influence the level of intuition. A person can fine understand that such tricks are used to attract the interest of the public, but will not be able to refrain from calling to action.

To date, thanks to the development of the Internet, entrepreneurs have the opportunity to increase their sphere of influence by increasing the consumer audience. As practice shows, today most purchases are carried out using the Internet. Thanks to the efficiency of online advertising, the entrepreneur not only receives new customers, but also saves his own capital.

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