SMS services for informing and alerting customers. Examples of SMS mailings for business! Congratulations to the client in mailings from the auto center

The client can be influenced in different ways: in a radio video, for example, add emotions in intonation, on the site, highlight the main font or insert a video. And in SMS - there is only text, and very short. To offer a product and push a customer to buy, you have 70 characters in Cyrillic or 160 in Latin.

In this article, we have collected 11 techniques that will help you compose an effective text for SMS mailing. The text that communicates the main sentence, tells the details and motivates the client to take action. And in the second part of the article there are examples for the holidays and other news stories. Ready? Let's start!

How to compose an effective SMS text message

1. Write the main information on the first two lines. Here's a sample message diagram to help you get things neat:

Or you can do this:

2. Indicate the name of the company at the beginning if SMS are sent from an unnamed number:

3. Add a time limit and to encourage the client to do what you want them to do.

4. Personalize SMS by substituting customer data. You can substitute the name of the client, his birthday, bonus card number and any other information.

SendPulse uses variables to personalize SMS messaging. For example, the variable ((name)) is the user's name. If you insert it into the text of the letter, the service will automatically substitute data from the column with this name in this place.

5. Replace blurry phrases with specific ones:

Make your dream come true → Order a sofa

Start saving → Save on shipping

6. You can shorten words if necessary. But abbreviations and abbreviations should be generally accepted and understandable so that the reader does not have to decipher the text:

Free Gift → Free Gift

Salary → salary

Birthday Gift → Gift for DR

7. Write short and to the point. SMS is not a literary genre, people do not expect beautiful phrases from text messages. It is better to replace long words with short ones, and instead of the metaphor “iron horse” write simply “machine”. Here's an example of how not to do it:

Let's try to write it in short:

Good example SMS mailing

8. Capital letters - Use Caps Lock sparingly. On the Internet, capital letters are perceived as a cry, so it is better to highlight only the details:

9. Do not be familiar and do not "squint" for a friend. Such messages are often written by spammers:

10. Remove, where possible, modal verbs and linking words: "probably", "if", "therefore":

In the whole chain of stores → In the network of stores

You can order → Order

11. Indicate next to the date a landmark - the day of the week, if the number of characters allows:

People are often bad at dates: they forget about meetings and appointments. When preparing the text of SMS mailing to clients of a beauty salon or cafe, indicate "Friday" or "today" next to the date. This will make it easier for them to plan their time.

Examples of SMS mailings for popular news feeds

Now let's see how to apply the techniques of composing SMS in practice. Popular reasons for mailing are discounts, a new collection or store opening, a client's birthday and other holidays.

Examples of SMS text messages to clients

Product arrival, new collection in the store	New brand in CCC! Rieker shoes - autumn, winter. Come try it on! *** New collection in the "Store". From 20-25.11 to the bearer of SMS - GIFT!
SMS mailing for the action	Autocentre "………" gives you a -10% discount on maintenance of warranty cars. Until 15.09.
SMS text	Svetlana, congratulations on March 8! Get a 25% discount on the second item in your check today. Come on in! *** Need an urgent gift for March 8? Shop "Present" - souvenirs, flowers, sweets. Address: TC "…… ..".
Happy Birthday Email Text	Olga, cafe "Tsukerka" congratulates you on the DR! Reserve a table? Tel. 050-000-00-00.

We hope this article will help you write vibrant messages that will increase your sales. SendPulse will help.

Thank you for taking part in the drawing of a certificate for 1500 rubles! The results will be announced on Monday, 12 May. Good luck!

Sale Announcement

Don't let the product get dusty on the shelves! Send SMS about the sale to your customers and get the result!

The Winter Sale at Yuppie is almost over! Discounts 60 percent. Don't pass by!

Order SMS mailing to customers of your store and get income today!

Imagine offering a special deal to your customers just 1 hour before people get hungry and think about what to eat for dinner? This will have an amazingly powerful effect! Especially with the right advertising. Text marketing is great for this! It's quick and easy for you. It is convenient and relevant for your clients. Here are some ideas to help you get the ball rolling in your ad campaigns!

Mobile coupons

Encourage customers to visit your establishment and order dinner.

Planning dinner? Show this message to the waiter and get a large snack plate for free when you order your main course. Only today!

Refer a Friend Discount

Don't like eating alone? Come with a friend and get a discount!

Come to Jack's Grill today and bring 2 friends! Free dessert for everyone!

Organize a competition

SMS competition will add subscribers and amuse existing customers.

Excellent! You tried to win dinner for two. The results will be announced tomorrow at 19:00. Good luck!

Table reservation reminder

Remind customers of your restaurant reservations. Don't let them go hungry!

Eugene! You have booked a table for two at the Birshtube restaurant for 17 hours. Waiting for you!

Staff notifications

To all employees! Mandatory meeting tonight at 8am before opening! Don't be late!

Many schools use telephones to send news and updates to their staff and parents. It is slower than bulk text messages. This is why many school notification systems include SMS notifications. In many cases, texts completely replace phone calls. Here are some more ideas for using SMS messaging for schools and other educational organizations.

Cancellation of events and classes

The phone call does not always reach the subscriber. Especially if it's a home number. But SMS messages will quickly be received by everyone.

All activities after class have been canceled due to weather. Don't forget to pick up your child!

Event Reminder

Remind parents, students of activities at school, university.

Don't forget about the alumni meeting this Friday. The party starts at 5!

Emergency situation

Notify parents of emergencies and measures taken safety at school, university.

Today there was a fire in the science wing of the school. No harm done. Wait for further notifications!

Connect SMS informing for the school with the Potoksms service - be aware school life your child!

Inform customers about the accepted order, when the driver arrives, what car with state number, the cost of the order. Report discounts.

Information about new promotions, sales, product updates, gifts and discounts - all this can be contained in a sales letter. It helps to attract more new customers, strengthen relationships with old ones, and increase sales.

A regular customer can be immediately informed about loyalty programs, discounts and new products - he will forgive, understand and follow the link. But unlike him, a new subscriber is not a client yet. And he may never become one if he gets obsessive ads right after the subscription.

Your task is not to scare away and anger the subscriber, but to earn his trust and arouse interest in the newsletter. To do this, start with a greeting and a content thread:

with interesting information;
useful tips;
games and tests in exchange for a gift or discount.

The blog of the Internet agency TexTerra contains a case study of the Aromatny World wine supermarket chain. The entire base was relatively cold, but the result was successful: the Open Rate was 28.4%, and the number of unsubscriptions was only 0.5%.

Welcome letter from the Aromatny Mir chain of stores

If the mailing began with an offer to buy a box of wine, there would be more unsubscriptions. On initial stage try to start a confidential conversation with the subscriber: tell about why you are making a newsletter, what will be in it. And let the reader decide for himself whether he needs it or not. This will give you an active and responsive base.

Continue your mailing list with interesting information, life hacks and other useful content until you see interest from the subscriber. It is expressed in clicks on links and directory views. Noticed such activity - make commercial proposal, spice it up with a special price, time limit and and hit right on target.

Maxim Ilyakhov, a well-known journalist, editor and creator of the Glavred service, in an article on the Medium blog platform:
- The best and first segmentation is the segmentation by engagement. If a person responds to your posts, give them 100% marketing. If it doesn't react - 30%.

Basic elements of a cold base sales letter

Before writing a sales letter for your newsletter, work through each element: subject, headline, text, call to action. Miss something, and the subscriber will not open the letter, and if they do, they will not go to the site.

Subject and pre-header (pre-header)

The SendPulse email marketing service has conducted a survey of 120 online store subscribers. Result: the majority of recipients (62%) open and read email only if it has an interesting topic.

The preheader, also known as the headline, complements the theme. These are the few words that you see in the email client to the right of the message subject. Often, without a preheader, the topic looks incomprehensible and needs to be continued.

Greeting

The heading is required rule does not apply to email newsletters. Often it is replaced by a subject, and the letter begins with the name of the reader and a greeting. Email with a name better positions the subscriber and sets up a dialogue.

If you use only the name: make sure that it is spelled without errors and in the correct declension.

If using a header: compose it using the 4U method. It should be useful, unique, ultra-specific (contain numbers), and urgent (time-limited).

Example 4U header:

Slim waist in 2 months according to the program of Ekaterina Usmanova. When registering before December 10, the sports menu is free.

If the title is too long, the last parameter (urgency) can be removed.

Text

Selling text for a cold base that you want to read to the end looks like this:

it is informative and not loaded with unnecessary details;
fits the topic;
easy to read;
well structured (there are subheadings, lists, highlighted blocks);
does not contain incomprehensible abbreviations and terms;
not overloaded with images - one image is enough.

It is necessary that the reader from the first seconds understand what exactly you are offering him, why he needs it, and how he can get it. If he is distracted by bright pictures, slogans and abstract wording, he will close the letter, and next time he will need to work hard to generate interest in the mailing list.

Let's take as a sample a sales letter for sending an email from the Internet accounting department "My Business":

They talked about WHAT they offer: a cycle of webinars;
told WHY to watch the webinar: there is a program;
showed HOW to register - placed a clear CTA button.

At the bottom of the letter - additional Information, links to social networks, contacts, unsubscribe button.

Call to action button

This is the main element of a sales letter. A bright theme, headline, text, cool design - all this to make the user interested and go to the site / place an order / register.

The call-to-action button should be clear, contrasting, with a short and motivating phrase.

Example:

"Pick up a free coupon";
"Choose stockings for the promotion";
"Buy grape seedlings with a 20% discount";
Purchase 14 Demo Lessons;
"Download the book in one click."

To get the reader to see the button immediately, place it at the top of the page. If the email is long, there may be 2-3 such buttons, but don't overdo it.

Letter from the trainer english language - Alena Privedentseva

Sales newsletter emails: email examples for new subscribers

We have compiled 3 examples of cold base sales emails that are sent after the content chain and announcement:

Selling email with an offer to sign up and pay for training on food freezing. Initially, the messages were informational: ready-made menu options, recipes and useful tips for housewives.

Newsletter of the online cosmetics store M A C

M A C offers free shipping by promotional code. Valid for 1 day - great motivation to make a purchase quickly. There was no content mailing, they immediately sent interesting, bright letters, introduced them to the assortment. If the store is well known, it can do without a newsletter.

New subscribers and those to whom you have not written for a long time is a minefield. Follow it carefully: send welcome emails, then content emails, and only after that - advertising emails. And when you receive orders from the site, you can record them in: the program itself will appoint a responsible manager, set him the task of contacting the client and will give tips at each stage of the sales funnel.

Many entrepreneurs intuitively or quite consciously understand the prospects that bulk SMS offers them. True, the lack of experience or the necessary personnel in the state can play a cruel joke, but we have already written about how not to get stuck on trifles. You can familiarize yourself with the main factors that can cause negative customer feedback, and therefore avoid them.

Now let's talk in more detail about the texts of SMS-mailings to clients. We, again, wrote about, but theoretical knowledge is one thing, it is quite another to see them in practice. Let's take a look at the texts for stores, that is, for everyone who sells goods.

Just in case, let's make a reservation that your notification to the client should contain information that is interesting and valuable to him. Therefore, before you start creating an SMS mailing list, formulate your proposal clearly and understandably for yourself. If you find that it will be useful to the subscriber, start composing the message.

Here is one example of SMS-mailing a clothing and footwear store (I will not disclose the name):

"Coldly? In "XXX" up to -50% on clothes and footwear from 25.11.Details: 050ххххххх "

First phrase hits directly on the target (given that it is the end of November outside the window).
-50% - also good. The concrete figure is all the more impressive. The only thing is that without knowing the initial price (or average store prices), we don't know what to expect. The discounted price can be UAH 1,000, or maybe 10,000. As you understand, the level of income different people may differ markedly. If we had indicated the price from ... in the message, we would probably have attracted the target audience as close as possible to us. Please note if you are going to send messages to a fresh subscriber base.
From 25.11 - Dates are best used to limit the term of the proposal. Otherwise, the subscriber will not be in a hurry. Either write from 25 to 30.11, or just the deadline.
Details - use a link to the site, or a phone number, as here, and ideally free for the subscriber.

a few more options for the text of SMS mailing for (online) stores. Examples:

Total sale! Until 6.12. All coats for 2111 UAH.
Address: xxx
Link.

Sensational discount -15% for everything! Tilki until 1.12. Phone.

6.12 buy any 3 goods and choose a gift of your choice. Details of the action: link to the site.

Furniture salon "XXX" gives discounts up to 40%. Manage to use it before 1.12. Pleasant surprises and good mood are guaranteed!

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