Posting exchange in social networks. Social media advertising exchanges. How to choose a group for Vkontakte advertising

You will learn what they are for and how to use them.

Advertising exchange - what is it?

Advertising exchanges are sites that bring together community or account owners who are willing to provide a place to host your advertisements.
Some exchanges only work with one social network, and some with many.

Exchanges are created with the aim of providing a large user base and creating comfortable and transparent conditions for making advertising transactions. Since any advertising exchange is an intermediary, she takes a certain percentage of the transaction.

Beware of untrustworthy exchanges that hide commission information.

Why are ad exchanges useful?

Using the databases of exchanges, you will spend much less time than when you search on your own. Additionally you can find out general statistics and audience data for a community or account is not public information.

Finding a suitable platform on the exchange is quite simple. You will need:

Go to the exchange website
Create (or repost from your page or community)
Set the category or word you need in the search
Choose a suitable option
Press the button "accommodate"
Select time and date

In addition to the advantages described above, you do not have to negotiate with the community owners and monitor whether your ad has been posted or not. The money will be debited only in case of placement. This is automatically tracked.

Popular exchanges

At the moment, there are two major exchanges that work with the most popular social networks and have shown themselves well.

1. Sociate

An exchange with a large selection of platforms (Instagram, VK, Telegram, Odnoklassniki). Wide range of options for filtering placements. You can exclude owners who are taking a long time to respond to applications or only look for new communities.

Sociate provides a detailed report on the results of the placement. Statistics cover likes, reposts and comments, audience demographics, CPM, clicks, and placement screenshots.

Payment is made via WebMoney, Yandex.Money, Qiwi, Robokassa. Legal entities can use cashless payments after the conclusion of the contract.

2. Plibber

Plibber's advantage is being posted on Facebook (as opposed to Sociate) and (or influencers) communities. The same large number of filter combinations and payment methods. The exchange allows you to publish posts with external and internal links without errors (again, unlike Sociate).

Summing up, we can say that an advertising exchange is a mutually beneficial exchange between the advertiser and the owner of the site. Since for the former it is both a huge saving in time and reliability. And for the second, it is a constant flow of customers, live statistics and a guarantee of payment.

The method of attracting an audience from social networks has its own name - SMM(Social Media Marketing). Driving traffic through social networks can be put on a par with contextual, teaser and banner advertising.

This is a fairly young way to attract traffic, since the popularization of social networks began about ten years ago and is gaining momentum every year.

What is an advertising exchange in VK - Sociate

This is a site that hosts a huge variety of groups and publics. social network VKontakte of different topics. Advertising in sociate is served in the form of a post or repost of an advertisement in a VK group.

You can also go the other way if you already have a group in VK, with which the community will repost the advertising record on its wall.

Then all visitors will see from which community the repost was and will be able to directly go to it and perform the necessary actions (basically, this is to subscribe).

How to top up your personal account balance in the Sociate advertising community

There are 5 ways to fund your account to pay for an advertising campaign:

1) Webmoney ( commission 0.8%)
2) Qiwi ( commission 6.39%)
3) Yandex money ( commission 6.39%)
4) Bank cards (The minimum deposit amount is 100 rubles... The commission will be 4.17% )
5) Legal entities(Required conclusion of an agreement with the service, minimum replenishment - 10,000 rubles)

You can do this by going to the tab on the main page "Top up"

How to choose a group for Vkontakte advertising

The main menu will be displayed, in which you need to set the criteria for selecting the desired groups.

If you have any understanding target audience, then the filter setting makes sense. If not, then you should be guided by pricing policy placing an advertising post and audience reach .

If you do not configure the filter by scrolling the wheel below, by default, there will be the largest publics of the social network vk.

For the most part, these are entertainment-format communities.

The audience there is extremely diverse, but mostly young people. Due to such a wide range of subscribers, the cost of posting there is quite cheap, relative to specialized pubs.

Let's take a look at everything in order, what are the criteria for evaluating an advertising group in VK.

Number of subscribers

This is a criterion for the popularity of a group in vk. The more subscribers, the greater the potential audience reach and the more attractive it is for advertising products on a social network.

In reality, the number of subscribers is not a decisive factor in deciding which group to choose. It is worth evaluating the whole range of possibilities and features.

Advertising coverage

Counts one of the most important criteria for advertising in groups of social networks.

Audience coverage shows how many people will actually see your post... The posting cost and audience reach are usually directly proportional. The more coverage, the higher the price.

Statistics

In the group statistics, you can get to know the entire active audience as fully as possible. Age, gender, cities, activity by time of day, visits per day, and potential ad reach.

The main audience of this group is people from 18 to 35 years old, where the ratio of men and women is three to one (just over 33% of girls, 66% of men), the majority of whom live in Moscow and St. Petersburg.

And this is the age of the most solvent and rather easy-going audience.

For people who have a profile of a potential subscriber or an experienced marketer, this is just a treasure. There is no need to do unnecessary work on audience assessment.

What is CPM

CPM is the average cost per 1000 real impressions.

The CPM is calculated by the ratio of the cost of placement to the audience coverage.

First place in the group and subsequent special placement

This is the time that the post will hang in the community in the very first place, and its subsequent finding in the community as a whole.

Additional Information

This moment is filled in by the owners of the group on their own at their discretion.

At this point, the advertising group can indicate any wishes, restrictions or recommendations to the advertiser. Perhaps your content is not acceptable to them, always read this provision if it appears in the description of the advertising community.

Community Ads Dates

Shows how much free time intervals are available for advertising in social group VC.

In this example, we see that the dates are free at any time.

Checking groups for overlapping audiences

A very useful opportunity to immediately check online for audience overlap between several advertising communities.

To check intersections, you need to check the boxes opposite the desired communities in the "intersection of groups" column. An information window appears with the audience overlap percentage.

How to create a promotional assignment for VKontakte groups through Sociate

Choose whether it will be a post or a repost.
After, go to the tab " Advertising"And start creating an advertising post in VK.

After all the registration, click " Create task»

And then you have a choice: to find sites manually by yourself, or to offer a task to community administrators.

Find venues

Offer task to administrators

You just have to choose where you decide to submit your ad.

Search for a site for placement

After our post was formed, and we decided to manually search for advertising groups in contact through sociate, we are taken back to the already familiar menu " Advertising«.

The menu is already familiar to us, only now there is an opportunity “ Accommodate»In the desired community and see our sponsored post we want to publish.

You can select several groups at once where you want to submit your ad.

To the right of the button "accommodate" there are checkboxes that can be put on several public pages at once.

You are applying for a post, not publishing it right away. Please bear this in mind. The public can still refuse to post your post.

Selecting the date and time for placing an advertising post in VK

When you have decided which groups to submit your VKontakte advertisement to, press the button “ Place«.

Can choose exact time or flexible.

Exact ad placement time

You write a specific date and time (in Moscow). In this case, the probability of getting a refusal from the public is quite high. Your time may not be very convenient for them.

Determine the dates and time frames in which you are ready to accommodate.

After completing this procedure, press " post assignment«.

Conclusion

Working through the Sociate advertising exchange on the VKontakte social network is very convenient and universal. Even passing moderation here is much easier than through the VK advertising service itself.

You might think that the cost of advertising in this way is more expensive than through VK, but this is not entirely true. It is possible that on the exchange, that on the social network to find ads both cheaper and more expensive.

In this service, the advantage is the fact that you advertise through the exchange directly to the group owners, which simplifies the moderation process and the speed of response.

Statistics and functionality provide ample opportunities for direct selection and selection of those who meet the desired criteria for the selection of VKontakte advertising groups.

I myself had personal experience from them and was very pleased.

The social network Instagram, from a multimedia application, has become one of the most visited platforms for communication on the Internet. The popular portal did not leave indifferent marketing agencies and such advertising exchanges as,,, etc. settled on the platform of a well-known social network.

This Instagram ad exchange started its work in 2015 and today is considered one of the most famous marketing platforms. The site works with such social networks as Instagram, YouTube. In the future, the site plans to launch work on VKontakte and Telegram.

The main advantage, as noted by users, is the transparency of work on the exchange, since all transactions take place within the system, where the service acts as a guarantor between the contractor and the customer. The site contains an information base with training and news articles. It is also worth noting the efficiency of feedback and the convenience of the interface.

The negative side of the exchange is its pricing policy - the site charges from each successful transaction from 10 to 30% from the user, while the withdrawal of funds will also be paid if it is a Yandex payment system (2%), a Visa or MasterCard card (3%). Withdrawal requests are processed only on Mondays and Thursdays. Another weak point of the exchange is the too long waiting time for settlements with users - from 7 to 30 days, while the first withdrawal can be delayed up to 14 calendar days.

Despite the inconvenience of working with payment systems, it is one of the most reliable and secure exchanges on the advertising market.

Plibber

This advertising exchange began its care in 2012 and today the site works with almost all social networks: Vkontakte, Instagram, YouTube, Odnoklassniki, Facebook, Twitter, Google +.

The site offers 26 thousand ad platforms and the ability to view a report on the selected company. It is worth noting that TOP bloggers such as Yuri Khovansky and RomaAcorn are cooperating with.

There are negative sides: the exchange works only with the WebMoney payment system, which users find extremely inconvenient. For withdrawal of funds, a commission of 15% of the total amount is charged. It is also important that the site did not provide users with the opportunity to control site visits.

Rotapost

This exchange has existed since 2009, is a platform for buying advertising and making money on it on blogs and Twitter.

The site has more than 50 thousand sites, while moderation constantly monitors the quality of the registered resources. The system also conducts statistical analysis of sites and gives recommendations on the price category, which is very convenient, since this approach reduces the risk of high competition.

The size of the commission is significantly higher than on many exchanges - 15%. Withdrawal of funds is possible only through WebMoney, which is also negative point at work. Another limitation - withdrawal of funds with an amount below 10,000 is possible only twice a month.

Socialjet

This auto-posting service began its existence in 2014. The site works with social networks VKontakte, classmates, instagram.

The advantages of the exchange are endless: automated placement of advertising links over time, statistical data on placements, analysis of the effectiveness of promotional posts, a team of professionals in creating promotional posts, traffic distribution.

Users note the main disadvantage of the system - a commission of 20% of the total amount. The situation with payment systems is also not dense, as with many exchanges - withdrawal of funds is possible only through WebMoney. Another point that confuses performers is that the hold duration is 14 days.

SocialTask

The domain of the exchange was registered in 2012. The service works with such social networks as VKontakte, Instagram, Twitter, Facebook, and others.

The work of the site is aimed at promoting sites in social networks through reposts, likes, joining groups, actions on search query, comments. When registering as a performer, the exchange redirects the user to the P rofittask website. The cost of the performer's work costs from 10 kopecks to 10 rubles, depending on the complexity of the task. Also on the site there are video tasks with price category from 7.50 - 15 rubles. Withdrawals are made through payment systems Yandex, WebMoney, QIWI,.

In comparison with other similar sites, it lags far behind in pricing policy. This exchange can hardly be a tool for the development of serious projects. However, for the first stage in the promotion of small groups and sites, it can serve as a good service.

In conclusion

Instagram website gave impetus to the emergence and development dozens of advertising exchanges, each has its own strong and weaknesses... Today users can choose the way to make money without worrying about the security of the transaction.

Marketing agencies do not stand still, and, perhaps, in the near future we will have an advertising exchange with job offers of a completely new format.

Internet services for business.
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01.02.2017 | 18:20

Greetings! Today we are continuing the topic of Internet marketing and correct promotion their projects. In previous articles I told you that the most promising way to promote goods, services and any other things is SMM promotion... It is advertising on social networks that can give the maximum return, attract the maximum number of users to your projects. Just think, Vkontakte alone has managed to gather an audience of 80 million people, and this number is growing daily. Since we have a sufficient human flow, the only thing left is to attract it to our trading pages and platforms. How to do it? Of course, with the help advertising! Since today we have the opportunity to use specialized services to promote our sites, blogs, online stores and groups in social networks, finding a successful and effective place for promotion is greatly facilitated. Only one VKontakte advertising exchange is ready to find the most suitable places for you to place your ads and attract new traffic to your projects. Today we will talk about how this structure works and how to use its services.

A short tour of the VKontakte exchange

First of all, let's find out what is an advertising exchange, because it is unlikely that it has anything to do with the currency or stock exchange, where brokers constantly shout something, constantly buy and sell, periodically waving a pile of papers.

In the case of the VKontakte exchange, we work with a regular site where we can place our ads in VK publics, offer our own group as a platform for promotion, compare the prices of ads in different communities, and evaluate the coverage of advertising posts. The main task of the VKontakte exchange is balancing the advertising market.

Think back to how recently the prices of ad posts in different groups were not burdened with anything, were not limited or regulated. The advent of the exchange made it possible to settle this chaos, bring advertising prices to the weighted average value and, thereby, help advertisers plan their budget, calculate the return on investment and their effectiveness. In my opinion, with the advent of the exchange, the advertising market began to develop much faster. Analyzing the work of the exchange, one can note such dignity:

Equalizing prices to publish advertisements
Possibility of holding comparative analysis several sites, getting statistics
Automation of monitoring the presence of advertisements on the sites. Guaranteed fulfillment of the terms of the transaction

In general, the VKontakte PR exchange can be safely considered the main method of SMM promotion and the guarantor of the development of the advertising industry as such.

The main ways to place your ads on VK

Since many social media users today are looking for options, the question is competent and efficient promotion of projects is more acute than ever. In this regard, it seems to me that it makes sense to talk about the main working methods of promotion in social networks.

Official exchange operating instructions

So, this information will be interesting and useful to those who care about how to make money on a group in contact. For quite a long time, community administrators and advertisers have been patiently waiting for the VKontakte group exchange to appear. Since today we no longer need to repeat the experience of the world famous Hachiko, let's figure it out. how the exchange looks and works.

As the owner of a large public or community, you have the opportunity to make good money on advertising. To do this, you need to add your group to the exchange and invite other users to place advertising posts on your site. For those of you who have no idea how to get listed, you can take advantage of quite simple and unpretentious instructions to connect the community to the promotion service:

Post cost calculation

You should understand how much advertising in VK groups actually costs, because if the price of posting is too high, users simply will not use the services of your site. The VKontakte commission is almost 48% of the price that you set at the start. That is, the total cost your post for the customer will be:

(The price you specified / (100 - 20 (commission))) * 100 * 1.18 (VAT) = price * 1,475

Once again, I would like to draw your attention: social network commission is 47.5% from the cost of accommodation specified by the group administrator. Thus, it turns out that the cost of the post for the customer is simply gigantic.

Rules for posting and displaying posts

If you are interested in how to order advertising for your project through the VK exchange, then you need to know about rules for placing advertising posts... In accordance with these rules, by analogy with buying advertisements under unofficial agreements with group administrators directly, advertisements are fixed in the top of the public. exactly one hour, and after that it stays in the tape for a day. It is physically impossible to circumvent this rule and break it.

Remember that in the “ Advertising exchange»You should specify the topic of the community in which you would like to place your ad post. There you can also write comments to advertisers. The text will be available to everyone in the list of advertising sites.

For one day you will be able to place up to 5 advertising posts, but not more. More detailed information about the rules of interaction with the exchange you will find link .

What do you need to know when starting to work with the exchange?

Those who are interested in promoting the VKontakte group on their own should know: the principle of the exchange is in many ways similar to targeted advertising. The only difference is that in the case of the VKontakte service, there is also additional selection specific sites for posting. You submit applications to these groups and either get rejected, or your posts are approved and published. In addition, on the exchange, you have the opportunity to independently choose the type of advertising message - a repost of an existing record in your public or a new post on behalf of the group in which you are promoting your project.

Personally, I really liked the fact that every single post has its own stats... Thanks to it, you can find out how many people viewed your ad, how many clicked on the link, and the like.

For your ad to get the most out of it, it's very important choose the right place to place it. The effectiveness of the promotion depends on the communities in which your post will appear. To choose the right sites for promotion, I advise you to read my article, dedicated to,. In it you will find detailed instructions on the selection of effective publics for advertising your project or product.

How profitable is it to use the VKontakte exchange?

The undoubted advantages of the service can be considered:

I must admit that the exchange is equally friendly with both advertisers and community administrators... Thanks to this system, you can no longer worry about the quality of the promotion of your project, because for a certain amount of funds they will do all the work for you. In addition, the exchange solves the problem of making money on existing pages. All you have to do is figure it out and get it up and running. If you already have a group, but have difficulties with promotion, I advise you to use the help that will make your project popular and in demand.

As for the shortcomings of the system, here I would note high cost services. In my opinion, 48% commission is just a rip-off! In addition, you do not have access to all public pages of the network, but only to those that have a daily reach of over 20 thousand people.

If we talk about the benefits that advertisers who have asked for space prices get, then the conditions are really very attractive. However, in this case, it will be much more profitable for customers to use services they are already familiar with, such as Sociate or Plibber, in which a huge database of communities for posting has already been developed. In addition, there is always the opportunity to go around and contact the community administrators directly without overpaying for the exchange services. Let's find out what alternatives we have, and how to make VKontakte advertising cheaper and not to lose in quality and efficiency.

Alternative services

So, suppose that the offer of the contact exchange turned out to be too expensive for us, but we still need advertising. What to do and where to run? Of course, for specialized services for the placement of advertising posts. Among the most popular exchanges with which I would advise you to work, I would like to highlight:

Sociate - the system provides an opportunity to independently select sites for advertising, while avoiding direct contact with the owners of the selected communities. In this case, the exchange acts as an intermediary that takes control of the payment and timeliness of posting. I talked about how to work with this system in a separate article. If you need instructions, I strongly advise you to read this review.
Plibber.ru - an analogue of sociate, which provides a high-quality selection of sites for advertising. The main advantage of the service is to provide detailed reports for all ad placements
webartex - it article marketing service, here you can order advertising. The system has a fairly large range of tools for promotion and offers advertisers to use an extended set of filters to select advertising sites

We buy advertising space without intermediaries

Despite the fact that working with specialized services allows you to save on buying space for advertising posts, this option of interaction is still not the cheapest. If you are working on a very limited budget, then it makes sense for you contact the community administrators directly where you want to post your posts. This type of interaction remains the most popular and widespread today.

You just need to choose the communities in which you would like to promote your projects, write to the administration of these groups, specifying the conditions for posting, the cost of the service, and then prepare the post itself for posting. Perhaps some of you do not know how to set up VKontakte advertising and write a high-quality and enticing ad. In this case, you can ask the public administrator to do this work for you for a fee.

Features of the method

When choosing a site for posting, remember these important points:

conclusions

In conclusion, I just want to add that social networks are powerful foothold for promotion goods, services and all sorts of projects. If you are still in doubt whether to use VKontakte advertising or not, put aside all your suspiciousness and get down to business... Remember that almost all large projects have their own pages on social networks! Start promoting your projects right now, do not postpone this business on the back burner. Effective advertising to you, huge traffic and good luck. See you soon, friends!

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