Business plans: download a ready-made business plan with calculations. Ready-made business plans Business plan for opening a trading company

Modern shopping centers are not just tens of thousands of varieties of goods collected under one roof. The format of this institution has undergone significant changes over the past years, thanks to which it has become quite a profitable enterprise. Solid shopping centers exist today in almost every major city, and it will be quite difficult to compete with them. But if you set yourself a clear goal, while having financial opportunity realize all your ideas, it makes sense to compete for a place in this niche.

Business in shopping centers is developing as actively as possible, since the traffic in them usually always remains at a high level. But, if you try, in each of these establishments you can find both small and rather large flaws. Your task is to carefully analyze them in order to avoid them in your endeavors. Study customer demand, availability additional services- all this will help you when working on your own project.

business on business

Trade in various goods still occupies a central place in the activity of any shopping center. But, in addition, the number of additional services provided to visitors of this institution is growing and expanding. Considering the amount of time that visitors spend shopping, as well as the fact that many parents have no one to leave their babies with, it becomes clear that a children's playroom should be opened in the mall, where moms and dads can safely leave their children under the supervision of an experienced teacher. .

Any business for the owner of a shopping center is just a source of additional profit. Opening a new store in a shopping center is a common occurrence. But absolutely not superfluous in this institution will also be points fast food, in which buyers can quickly "starve the worm." Coffee houses, pizzerias, sushi bars - there can be several such points, and be sure that none of them will suffer from a lack of visitors.

It is very difficult to determine which direction of trade will be the most profitable in a shopping center. As a rule, the more goods offered to customers, the higher the total turnover of the shopping center. But this, of course, will require huge areas. It is almost impossible to choose a suitable building from those already available in the city, and therefore most businessmen are inclined to such an option as the construction of a shopping center. This will require a significant investment, as well as the need to coordinate your project in a huge number of instances. And it is difficult to say which of this causes a great panic among the entrepreneur.

Flatten possible risks To minimize, facilitate communication with officials and avoid unnecessary costs, a professional shopping center business plan will help you. It contains detailed description all stages of the creation of a shopping center. Without the use of this most important financial document, it is impossible to imagine such a large-scale project - the role of a random error is too great.

Approximate data:

Monthly income - 1,050,000 rubles.
Net profit - 250,750 rubles.
Initial costs - 1,999,300 rubles.
Payback - from 8 months.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article, we will make detailed business plan women's clothing store with calculations. But remember that this business plan can be applied to absolutely any clothing store (not only women's).

Service description

The business plan discusses the features of opening a women's clothing store designed for the middle price segment. Let us remind you once again that this business plan can be applied to menswear, outerwear, underwear, etc. The amount of investment will differ depending on the cost, type of product and its quantity.

The entrepreneur manages his own store, which is located in a shopping center. It also contains information that may be useful to the reader about other formats and possibilities in case of working with them.

Market analysis

Many people, dreaming of their own business, think about opening a clothing store. Some want it to be a luxury boutique located in the very center of the city, others choose an online store, others decide to open a clothing discount center. Of course, all this can bring income when right approach to work. But still, before choosing one or another store format, you should carefully analyze the market, because there are quite a few competitors on it.

I must say that many people believe that opening your own clothing store requires a lot of money. This is not always the case and depends on many factors. There are also formats that require investments only in the purchase inventory and some other expense items. To understand the picture, you need to consider in detail the possible formats of the store.

Today at broad sense the following options for opening your own clothing outlets are being considered:

“real-time” stores (these are ordinary stores where customers come and see the available goods, can try on, choose suitable clothes);
online stores (this may include large online stores, one-page sites or social media stores).

Both options need to be considered separately in order to understand the aspects of working in them.

I want to warn start-up entrepreneurs : Many people naively believe that the main thing in the success of the store is investment. No one is more interested in the success of the business than the investor, because in this situation he risks a large amount of money. Experienced businessmen advise not to give the management of the store into the wrong hands, at least for the first six months. People who did otherwise, in most cases, failed and became bankrupt.

Now let's look at specific store formats.

general store

This format is the most common. Two sub-formats can be included here, each of which has its own specifics:

Shop located in the mall

In such stores, things are usually sold in the lower and middle price segment. The undoubted advantage is the absence of the need to spend a lot of money on placing additional advertising. People, coming to the shopping center, most often visit several departments at once. That is why it is very important to choose a shopping center where the right audience will go.

Shop located in a separate building

In such stores, they usually sell things in the price segment above the average. This includes luxury, designer goods and creative pieces from talented designers. You will have to spend a lot of money to attract customers.

When calculating the necessary expenses, you will need to include in them:

purchase of a product range;
rent;
necessary equipment;
wages staff;
taxes.

The cost of expenses per 1 m 2 on average is about 50 thousand rubles. And this is if the store sells goods of the middle price segment.

You need to understand that initially the store will cover the initial costs. There will be net profit, but in fact it will cover only the amount of invested funds for some time. Therefore, it is very important to have a certain reserve of money "just in case".

Another very interesting option for a "real-time" store is the so-called showroom at home. This option is suitable for those who have a very small amount of initial capital. There are benefits in this case, they are quite large:

no rent;
no payroll costs.

Of course, there are also disadvantages. For example, not everyone decides to arrange a similar store at home. Indeed, in such cases, people should be invited to their territory to try on and view the available things. It is very difficult to find customers here, it is even more difficult to attract them and persuade them to buy. Although, if they come, they probably intend to buy something.

Similar shops usually use as a source additional income. Often such impromptu outlets open hairdressers, manicurists working at home.

Online store

Today, such a type of clothing sales as sales through an online store is gaining particular popularity. It is very important to assess the opportunities, competition and occupy the most preferred niche.

The savings here are significant. You do not need to spend money on equipment, staff salaries, renting premises for a store. Everything happens online. Customers do not come to try on outfits, they buy them by seeing the image on the Internet.

Most often, novice businessmen who want to work in the fashion industry start with such stores.

Above is a graph of sales and forecasting it for subsequent years. As you can see, every year there is a significant increase in the volume of products purchased via the Internet. This is positive factor for those who are going to open a similar outlet.

According to this graph, the category "clothes and accessories" is the most popular among the population. However, we see that only 14% make purchases of these products via the Internet, while the rest prefer to visit stores on their own.

From this we can conclude that a greater volume of sales can be obtained by opening a store in "real time" mode.

I would like to add that it is better to open an online store for residents of a particular city, and not for the whole country. At least at first. Later, you can increase the reach of potential customers.

When opening an online store, you should not scatter at once on many categories of goods. It is better to stop at one variety and establish sales.

Most often, people buy clothes on the Internet on those sites where there is no pre-order. However, in this case, a large investment will be required in order to be able to send the goods immediately after the customer has placed an order.

But the expectation is suitable for those stores that offer the consumer some unusual or exclusive goods. For such things, people are willing to spend some time waiting. By the way, this includes not only expensive things, but also those that, on the contrary, are very cheap.

I would like to note that today entrepreneurs go to work on regional markets in one of the following ways:

opening your own store;
work as a distributor;
work on the franchising system.

It is worth noting that the latter option is most in demand today.

According to statistics, at least 1.5 - 2.25 million rubles are needed to enter the clothing market. To exit to international level it takes 5 times more.

So, we have decided that an “offline” store can bring big profits in the long run. It is his discovery that we will consider. Now you need to decide what clothes to sell (women's or men's) and what criteria to pay special attention to.

More women follow fashion than men (72% versus 45%). Yes, it is ladies who shop much more often than men. That is why it is best to open a women's clothing store. If possible, you can combine both directions at once.

When choosing clothes, people pay attention to the following features:

suitable item (60%);
quality (15%);
practicality (7%);
compatibility with other wardrobe items (7%);
exclusivity (5%);
brand awareness (1%).

Therefore, our store should sell high-quality, practical and comfortable things that fit the size.

It must be said that the middle-income stratum makes up the vast majority of the population. It is on them that you need to focus when opening a store.

Therefore, our store will sell women's products at affordable price on the territory of a shopping center with a focus on women aged 18-45 years.

I would also like to say that any consumer has hidden needs. Based on them, you need to choose a work strategy.

This table informs about the latent needs of each category and helps to understand how to work with it.

SWOT analysis

Before opening your own store, you need to analyze the hidden threats and opportunities that can significantly affect the functioning own business. In such cases, factors are usually divided into external (which cannot be changed) and internal (which can be changed).

To external factors can be attributed:

Capabilities:

high and constant demand for goods in this category;
relative inelasticity of demand in a given market segment;
the possibility of expanding the assortment with other categories of goods and adding items for men and teenagers to the product matrix;
the opportunity to order goods at competitive prices.

Threats:

high level of competition in this market segment;
lack of a controlled market share;
increased competition;
it is possible to tighten the legislation, which will create obstacles for work in this segment;
economic downturn affecting economic indicators shop.

To internal factors relate:

Strengths:

increasing the motivation to work among the staff;
the ability to find bona fide suppliers;
the ability to work at high wages;
a wide range of goods;
the ability to set a fairly wide range of prices for goods;
convenient and advantageous location for sales;
convenient working hours.

Weak sides:

lack of experience in this field;
lack of knowledge;
lack of business reputation and loyal consumers;
lack of a circle of regular customers;
lack of a network of suppliers;
unknown store;
lack of trained personnel.

Opportunity Assessment

Our store will operate according to the following schedule:

Total: 79 hours per week, 338 hours per month.

There will be 2 shifts in the store according to the schedule 2 through 2. There will be 2 workers in each shift, since the premises will be quite large. Cleaning will be done by the staff of the shopping center.

Through the online store, the entrepreneur will not sell products. It will be necessary to promote your own brand, attract customers.

Organizational and legal aspects

Perhaps or. It is worth noting that the registration of an LLC in this case is inappropriate.. When registering, it is important to indicate codes according to OKVED. In this type of activity, this can be:

52.42.1 Retail men's, women's and children's clothing;

52.42.2 - Retail sale of underwear;

52.42.3 - Retail sale of fur products;

52.42.4 - Retail sale of leather clothing;

52.42.5 - Retail sale of sportswear;

52.42.6 - Retail sale of hosiery;

52.42.7 - Retail sale of headwear;

52.42.8 Retail sale of clothing accessories (gloves, ties, scarves, belts, suspenders, etc.);

52.43 - Retail sale of footwear and leather goods;

52.43.1 - Retail sale of footwear;

52.43.2 - Retail sale of leather goods and travel accessories.

Note! In your case, there may be more codes or some of the presented ones may be missing. Therefore, it is important to accurately understand what you will be doing in your own store in order to reflect all types of planned activities at once, and not to make changes to the documents every time.

An entrepreneur can choose either UTII. In the second case, two options are possible - STS "Income" 6% or STS "Income minus expenses" 6-15% (the rate is determined depending on the region).
It is obligatory to have a certificate of entry into the general commercial register. In our case, the store will be opened on the territory of the shopping center, which will lead to the receipt of the necessary document.
You will need to obtain a permit to carry out trading activities.
Conclusions of the State Fire Supervision and Rospotrebnadzor are required.
Be sure to have an official lease agreement, a contract for garbage collection.
Permission required for outdoor advertising, if one is expected.
Do not forget to fix the KKM in the tax office.
Goskomstat codes will be required.
If you plan to sell any products that require a license, then you will need to obtain it.
Employees must have medical books (do not forget about the regularity of passing commissions).
You will need a list of goods and certificates for them.
Do not forget about the need for a sanitary passport.
For cashless payments, it is necessary.

Documents such as a contract for the removal of solid waste may not be needed if the cleaning is carried out at the expense of the lessor and he has general agreement for the maintenance of the entire building. In this case, a certified copy will suffice.

Marketing plan

Of course, in many respects the promotion and advertising of the department will depend on the shopping center. Some of them take on the job. But do not forget about your own promotion. So, the marketing plan will include the following promotion methods:

Increasing customer loyalty. This technique is based on holding commodity days, when the cost of specific goods is reduced to the cost price or close to it. At the same time, it is very important to present the idea in an interesting way so that the store is remembered by the consumer, and he came here to shop again.
Informing your consumers through a group in social network, own site. It is very important here that the site and the group are active. To do this, it is necessary to add relevant and interesting information to them in a timely manner - about possible promotions. You can hold draws, for example, to receive a 50% discount.
Contextual advertising. This method will also be effective and more or less affordable. But it's still not worth getting carried away with them.

Placing information in the media will cost a lot. Yes, and these costs are unlikely to pay off. Therefore, it is better to refuse such methods of promotion if we are talking about a small store intended for representatives of the middle class. price category and below average.

Calculation of projected income

It is quite difficult to calculate possible income. We will proceed from the sum of the costs for the purchase of goods and the average size of the commodity margin in the industry.

The average margin in this industry is about 100%, sometimes more. Let's take the revenue equal to 35,000 rubles per day. The amount is averaged, based on the indicators for the whole week. Subsequently, revenue will increase.

Thus, the monthly income will be about 1,050,000 rubles. And the cost of purchasing the product will be 525,000 rubles.

Production plan

The shop premises will have an area of 70–90 m 2 . You can rent it in a shopping center for 80,000 - 90,000 rubles.

At the same time, special repair costs will not be required, but it will simply be necessary to equip it. You will need:

signboard (40,000 rubles);
shop windows (25,000 rubles);
racks (20,000 rubles);
mirrors (35,000 rubles);
hangers (45,000 rubles);
KKM (8,500 rubles);
computer (30,000 rubles);
anti-theft system (40,000 rubles).

We will also need furniture:

shelves (15,000 rubles);
mannequins (60,000 rubles);
sofas (35,000 rubles).

You will also need various lamps and other ways of lighting.

The salary of employees is 30,000 and 25,000 rubles for a senior seller and an ordinary one, respectively, including taxes. The total cost of wages is 110,000 rubles.

organizational plan

Financial plan

Profit before tax: 1,050,000 - 755,000 = 295,000 rubles.
Tax (calculate the simplified tax system 15% of the difference between income and expenses): 44,250 rubles.
Net profit: 295,000 - 44,250 \u003d 250,750 rubles.
Profitability: 250,750/1,050,000*100% = 23.88%.
Payback period: 1,999,300/250,750 = 7.97. Therefore, the store can pay off in 8 months.

Risks

The following risks can be identified:

An increase in the cost of rent.

This risk can lead to a serious decline in sales revenue. Another option is a forced increase in the cost of the proposed product. This, in turn, has a negative impact on demand and sales.

To avoid this risk, it is necessary to work out in detail the contract of the agreement with the landlord. Important conclude a contract for a long time, fixing the cost and the critical point of attendance, upon reaching which the parties revise the rental price.

Increasing competition.

Due to the onset of such a situation, the number of visitors will decrease, as well as sales volumes.

The following ways to overcome the situation are possible:

develop and use unique concept shop;
to offer its customers a unique product;
conducting various promotions and offering discounts.

Unprofessionalism of sellers and other staff working in the store.

As a result, visitors may not be satisfied with the service. As a result, total sales will decrease, and business reputation can change from positive to negative.

It is possible to overcome these risks with an integrated approach, including:

ongoing staff training related to sales and service trainings;
informing about the features of fabrics, materials, goods and care for them;
development and use of financial and non-financial motivational levers;
placement of CCTV cameras (they will also reduce the number of thefts in the store).

The exit of goods from fashion, their irrelevance.

This can lead to a rather serious freezing of positions, a decrease in the purchase price and, as a result, a decrease in the overall profitability of the business.

To avoid such problems, it is necessary to constantly monitor the media and other sources of information. Additionally, it is worth holding regular sales so that there are no leftovers of stale goods.

franchise business

You can also consider opening a clothing store franchise, where you will receive a fully step-by-step model of opening a branded store. Franchising is a less risky start because the business model has been tried and tested and works well.

Use ours to find a franchise!

Important: Remember that you can write a business plan for your business on your own. To do this, read the articles:

Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a defect and can supplement the article, please let us know in the comments! Only in this way can we jointly make business plans more complete, detailed and relevant. Thank you for your attention!

Last update: 02/17/2020

Reading time: 24 min. | Views: 40308

Hello, dear readers of the Internet magazine about money "RichPro.ru"! This article will talk about how to write a business plan. This publication is a direct instruction for action that will allow you to turn a raw business idea into a confident one. step by step plan to achieve a clear goal.

We'll consider:

What is a business plan and why is it needed;
How to draw up a business plan;
How to structure it and write it yourself;
Ready business-plans for small business - examples and samples with calculations.

At the end of the topic, we will show the main mistakes of novice entrepreneurs. There will be a lot of arguments in favor of creating quality and thoughtful business plan that will bring the realization of your idea and success affairs in the future.

Also, this article will provide examples of finished works that you can simply use, or you can take as a basis for developing your project. Ready examples submitted business plans free download.

In addition, we will answer the most frequently asked questions and clarify why not everyone writes a business plan, if it is so necessary.

So, let's start in order!

The structure of the business plan and the content of its main sections - a step-by-step guide to compiling it

1. How to write a business plan: detailed instructions on how to write it yourself 📝

7. Conclusion + related video 🎥

For every entrepreneur who wants to develop himself and develop his business, a business plan is very important. He performs many responsible functions that no other person is able to do differently.

With it, you can get financial support and open, develop your business much earlier than you can collect a significant amount for the business.

Investors generally react positively to a good, thoughtful, error-free business plan, as they see it as a way to make easy money with all the troubles invented and described.

In addition, even before the establishment opens, you see what awaits you. What risks are possible, what solution algorithms will be relevant in a given situation. This is not only favorable information for the investor, but also desired plan, if you get into trouble yourself. In the end, if the calculation of risks is too daunting, you can remake a little, transform the general idea to reduce them.

Creating a Good Business Plan is an excellent solution for finding investments and developing your own action algorithms even in the most difficult situations, which are more than enough in business.

That is why, in addition to their own efforts it is worth using "other people's brains". A business plan includes many sections and calculations, research and knowledge, only with successful operation, with which success can be achieved.

The ideal option would be to study all aspects on your own. To do this, it is not enough to sit and read the relevant literature. It is worth changing the circle of contacts, turning to courses and trainings, finding specialists for consultations on certain issues. That's the only way really figure it out in the situation and dispel all your doubts and delusions.

A business plan is worth writing for many reasons, however home is a clear algorithm of actions by which you can quickly get from point A(your current position, full of hopes and fears) to point B(in which you will already be the owner of your own successful business stable and regular income). This is the first step towards fulfilling the dream and the confident status of the middle class.

If you still have questions, then perhaps you will find the answers to them in the video: "How to write a business plan (for yourself and investors)".

That's all we have. We wish everyone good luck in business! We will also be grateful for your comments on this article, share your opinions, ask questions on the topic of the publication.

Alexey Zhumataev

Store business plan

Good day! Today in the article we will talk about how to open your store and draw up a typical store business plan.

Due to many requests, I will write today typical store business plan, despite the fact that I already wrote an article, there are still many questions, one of them.

Before writing the article, as always, I turned to the Great Yandex TOP10, for some reason now this search system doesn't really like my site. But she loves my old site biz911.ru too much and you probably guessed that it is he who heads the list and is in the TOP1 place.

It is difficult to criticize yourself, and there is nothing to criticize - the article is actually good, although several misunderstandings of the search engine itself were revealed:

I searched for the query “Business plan for a store”, I ended up with a business plan for a clothing store;
The article was written in 2014 before the crisis and the shake-up with the dollar. Old article, no longer relevant even for clothes. The type of activity has changed since OKVED has changed and, most importantly, all calculations can be thrown into the trash, since prices have soared by 40% -100% and, of course, information about the opening of the store is no longer relevant.

It's kind of like a preface to an article about opening your own store. So we fix the situation and write sample business plan for opening a store.

You may legitimately ask why the typical one? Yes, it’s very simple, there are so many directions in trade that for 10 years I myself will write stores on topics that visitors to the site and VK groups ask. The whole month is scheduled ahead and I write them as much as possible.

How to open a store from scratch

The first thing that the future entrepreneur must decide is which one, or rather what store he wants to open. In other words, which business idea in trade the entrepreneur wants to realize.

Idea for opening a shop

How do you understand ideas for opening a shop thousands and you somehow need to decide what kind of products your store will sell.

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This business plan is designed to invest in running a fashion store. The purpose of developing a business plan: to attract an investor; Scope of work: 47 pages; Business planning horizon: 3 years. The business plan provides for the opening of a fashion store with an area of 100 sq.m. As part of the implementation…

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This business plan is designed to invest in the organization of production upholstered furniture. The purpose of developing a business plan: to attract an investor; Scope of work: 37 pages; Business planning horizon: 3 years. Industrial and administrative premises with a total area of 220 sq.m. It is planned to rent on preferential terms ...

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This business plan is designed to invest in the expansion of the production of sausages and other sausage products. The purpose of developing a business plan: to obtain leasing; Scope of work: 57 pages; Business planning horizon: 5 years. The business plan was developed for an operating enterprise, consisting of a slaughterhouse, a meat ...

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