How to run a successful business. How to run a business to be successful? Online store for the production of goods made by hand

IN modern world the idea of working for oneself finds more and more response in the minds of people.

Thanks to the Internet, the availability of books and seminars on business, like others, would-be entrepreneurs are realizing that anything is possible.

Success doesn't just go to the moneybags and those with the right connections.

And first of all, those who are ready to devote time and effort to tirelessly move towards their goal.

Most beginners ask the question, how to start your trading business.

This is because this area is well known to everyone, and also has many niche options, among which anyone can find something to their liking.

But no matter how simple it may seem trading business in order to properly open it and competently conduct business, certain knowledge is required.

This article will briefly reveal the most important secrets to you.

How to choose the right niche for your trading business?

In order to properly filter the ideas of what kind of trading business to open, an entrepreneur must ask himself two questions:

What direction of the trading business would you really like to run?

Indeed, it is very important that the entrepreneur likes the business he has chosen.
Only then will it be possible to establish the process fully, when the businessman will trade in what is interesting to him.

What products are needed and especially popular in the selected area?

Of course, no matter how much you are fond of fishing or tennis, opening a store of relevant goods where there is no demand for them is simply stupid.
Therefore, you need to pay a lot of attention to analyzing the needs of your potential customers.

Analysis of the current state of affairs in the trading business

So, an important question that will allow you to filter out popular ideas for a trading business is what areas are currently in demand in your region.

In Russia, the trade sector occupies about 50-55% of all activities of small business entrepreneurs.

Ideas for opening a store can be emphasized by examining the demand diagram according to Yandex.Wordstat:

Step-by-step instructions on how to start a trading business

Don't learn the tricks of the trade - learn the trade.
folk wisdom

Theoretical information and analysis gives only a general idea of what kind of trading business is worth opening, and what ideas can be properly developed.

For practical actions, novice entrepreneurs will need step-by-step instructions.

You need to register yourself as an entrepreneur, choose the form of taxation, get all Required documents to conduct legitimate business activities.
If you decide to implement a business not on the market, you cannot do without cash register.
It must not only be bought, but also registered.
Also, do not forget about the second popular payment method - payment cards.
You need to start and register the terminal, choosing before that the bank that will serve it.
Another type of documents, without which it is impossible to conduct a trading business, is licenses for certain groups of goods.
First of all, it concerns alcoholic products and cigarettes.
When all the necessary permits and documents have been obtained, it remains to choose a place where you can open a retail outlet.
You can buy a plot of land and put a pavilion on it.
But it's better to rent first ready point, establish the trading process, and then make such large investments.
Do not be lazy and look for special offers from the city administration.
Sometimes you can open a point cheaper thanks to benefits on their part.
And as a thank you, you equip a public transport stop adjacent to the outlet.
After resolving the issue with the trade pavilion, you can agree on the necessary utilities and obtain permits from SES and Rospotrebnadzor.
When organizational issues behind, there are two relatively simple, but crucial steps.
You must find worthy employees in your outlet, as well as equip it with everything you need.

How to do business in trade: choose a room

IN step by step instructions how to open a trading business there is not much space devoted to choosing a location.

Although this step is very important and a competent decision will significantly increase the number of potential customers.

So, the most popular ideas for a good trading place look like this:

in order to establish a stable flow of visitors, the store should be located in crowded places (near bus stops, metro, crossings, intersections, train stations and bus stations);
you can save on accommodation if you do not strive to establish a point in the central part of the city - there, of course, demand is higher; but you can successfully trade in sleeping areas;
if you do not want to bother with security issues outlet you can rent a place in mall; but carefully approach his choice - not everyone can boast of a high level of attendance.

In which state can you start a trading business?

To open a point of sale, it is enough to hire an administrator and two sellers to work in shifts.

Of course, the number of staff will depend entirely on the expected volume of business.

Traditionally, a piece-rate payment system is established - this is an additional incentive for sellers to perform their functions well.

The work schedule is in shifts: week after week, or daily.

Sellers are required to have a health book, sociability, the ability to win people over.

Perhaps for such a position it is better to take a person without experience, but with enthusiasm and a positive character. Than a rude woman "in years", but with great experience.

After all, work skills can be obtained quite quickly in practice - there is nothing complicated about it. But the attitude towards customers - means a lot.

According to surveys, more than 50% of people are willing to go to a more distant store for themselves if they like the people working there.

They will also refuse to buy at the point where they are rude or simply not served politely enough. Even if this store is closer and more convenient for them.

You will also need security and cleaning services.

For the first purpose, it is worth contacting a security company and installing an alarm system, as well as a surveillance camera. It is not so expensive, but it can save a lot of nerves and money later.

But the cleaning lady can be hired on an hourly basis. In the dry season, cleaning every other day is enough, in the wet season - daily.

Ideas on how to properly promote a trading business

You can only successfully run a trading business if you are ready to invest in its promotion.

With the amount of investments, moreover, you need to decide at the start.

Large-scale business ideas will require significant investments and it is better to entrust this business to an advertising agency.

But a small business can get by with "little blood" using the following methods:

Now few companies do not have their own website, because Internet promotion is considered one of the best ways of advertising; of course, this is not suitable for all areas of the trading business - this is also worth considering;
use contextual and banner advertising;
promote through social networks - it is much more budgetary and allows you to increase brand awareness;
set a high bar for customer service: it is important that people want to come back to you again;
enter the system of discounts for regular customers, discount cards, coupons.

How much capital is needed to open a trading business?

If a novice entrepreneur has only a great desire to open a business, but no start-up capital, there are two ideas where you can get it:

Getting a loan from a bank, which involves a number of difficulties, but still possible.
Attract sponsors who are ready to invest money in the project with a certain benefit for themselves.

In both the first and second cases, you cannot do without a document such as . In it, you will need to carefully calculate the potential revenue and payback period of the trading business.

In order for people to invest in you, people must see the potential of the idea not only in words, but also in the form of numbers and specific calculations and analysis.

Depending on what exactly you decide to do, the amount will vary significantly.

But the approximate list of opening costs looks like this:

The cost of buying land and a retail outlet or renting a space.
Remuneration of hired personnel.
Registration of all necessary permits, licenses, registration.
Repair and decor in the room.
Installation and configuration of the necessary equipment.
Creation of a commodity stock.

And the video below shows unusual stores,

who sell common goods.

Take note, stand out!

Monthly contribution to the trading business

In addition to the costs that will be required to start a trading business, you need to invest money to run it.

Consider an indicative list of costs using the example of a point selling alcohol and cigarettes.

trading business is an ideal choice for beginners who decide to try their hand at working for themselves.

It is important to understand that entrepreneurial activity is not only about organizing a trading business. It is important to fully establish it and properly conduct business.

In this case, you will receive a source of stable income. And do not replenish the lava of those who were looking for where you can easily fish out of the pond goldfish and sat down in a puddle.

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Running a business in today's world is very difficult. It is necessary to take into account many nuances, to take care of reporting, the timely payment of taxes, the issuance of salaries to employees, if any, and so on and so forth. It often happens that a business brings insignificant income, much lower than you would like, in which case it is necessary to find ways to improve the situation for the better and take up the development of your business more seriously. To prosper your business and start earning higher returns with less effort and time, you can follow these easy tips on how to make your business successful.

How to make a business successful, tips:

Develop. Remember that the main asset of your business is yourself, and therefore develop constantly. But above all, in order for your development to help your business, determine which skills are more important for the area in which you operate your business.

Then proceed to their consistent development. The main skills that should be developed in any area of business, in my opinion, are communication skills, including the ability to persuade, since they are very important for creating business relationships.

Hire professionals. It happens that one professional is worth ten amateurs, but the cost for this can be twice or three times higher than the cost for one amateur. The benefits are obvious: professionals will lead your business to success faster, because they are able to solve problems much more efficiently than those who have not yet reached a high level of professionalism. Of course, if you can't afford to hire professionals, you'll have to work with amateurs at first, but there's no stopping you from finding a promising amateur who is constantly evolving in his field.

Do what interests you. Ideally, you should build a business in the area that you are really interested in, this would allow you to more easily approach solving difficult problems. So, if your work is not interesting to you, then, for example, you have to spend extra energy on overcoming laziness and apathy. On the other hand, if you are doing something that is of great interest to you, you will most likely maintain a high level of motivation and enthusiasm to solve even the most difficult tasks in your field. But what if you are forced to do something that you are not interested in? In this case, you should change your attitude towards this activity.

Focus on the client. Customer focus is, without exaggeration, the basis of a successful business. If your primary concern is not about your own income, but about keeping your customers happy, your business is doomed to success. Satisfied customers will themselves promote you in the market of goods or services, they will advise your services and products to other people, who, in turn, being satisfied with the results of your activities, will tell someone else about you.

Innovate. No matter how advanced the technologies used in your business are, over time they become obsolete, and their effectiveness begins to decline against the backdrop of more modern technologies. So, if you don't care about innovation, pretty soon you will be forced out by your competitors. Be interested in new technologies in the field in which you work, and implement them in your production processes in a timely manner, this will definitely make your business more successful.

Learn from mistakes. People tend to make mistakes, moreover, without mistakes it is impossible to develop not only a person as a person, but also a business.

Mistakes in business often result in extra costs, but you will be wise if you make a mistake once, learn from it and never make it again. However, you should learn not only from your mistakes, but also from the mistakes of those who have already risen to a certain height in the area in which you want to achieve success.

Plan and set goals. If your business brings stable income and, in principle, everything suits you, this does not mean that you should stop developing and stop thinking about reaching new heights. On the contrary, you should develop your business constantly and set high goals for it, otherwise you risk losing in competition. Set financial goals aimed at reducing the expenditure side and increasing the revenue side of the budget, improving the efficiency of production processes, and so on. It is important at the same time that for each of your goals you develop enough detailed plan its achievement, and, of course, that every day you take steps towards your goals.

Listen to the advice of competent people. Before listening to or even more following the advice of any person, think about whether this person is competent enough to give you advice in this field of activity? There are many advisers and so-called experts, and perhaps some of them even have necessary knowledge, but few test this knowledge in practice, and therefore you should be very careful to listen to the advice of anyone. Better, ask for advice from a person who once already achieved heights in his business, not necessarily in the area in which you want to develop. Oh yes, and be also careful when asking for advice from someone whose interests may overlap with yours.

Take care of your employees. stable, high wage and comfortable workplaces are something that no self-respecting company can do without. The shortage of staff is more acute than ever, it often happens that the business you want to make successful is highly specialized, which means finding the right employee can be quite a challenge. I mentioned above that you should hire professionals for your business, but not only you need professionals, but also your competitors, so in order to attract skilled workers to your business, you need to create attractive jobs.

Be organized and consistent. Successful achievement of business goals requires a person to be highly organized and consistent in their actions. The best way To achieve your business goals is to clearly follow a plan to achieve them. The plan, as I mentioned above, should be as detailed as possible, including a step-by-step guide to action. Also, do not let yourself forget about your goals, spend your time, money and effort only on what is really important to you, and do not allow yourself to deviate even a step from the intended path. However, do not forget that any plan, no matter how perfect in your opinion it may be, requires regular review and refinement.

Maintain detailed records and data analysis. It is very difficult to lead your business to success if you do not follow what and how is happening inside your business, as well as in its "relationship" with the outside world, that is, what results your activities lead to. Incomes, expenses, labor productivity, comparing incomes of different months and years, determining the dependence of income on the season, and so on and so forth, it is important to keep all this not only in mind, but also on paper. In general, reporting and data analysis allows us to identify information that is significant for the success of our business.

Learn from competitors. If you want to beat the competition, or at least not let yourself get left behind, learn from them. Study their ways of doing business, identify the reasons why they are ahead of you, or, on the contrary, even why you are ahead of them, as this can also provide you with new and useful information so that you can make your business successful. Study their products, services, where and how they promote their products, learn everything you can about your competitors, and use this information to grow your business.

I am sincerely convinced that a person can achieve any feasible goal, if only he really wants it and takes real steps for this. In the same way, anyone can make their business as successful as it is possible for a given niche, for a particular territory and the complexity of creation, which, in fact, determines the level of competition. I hope these tips will help you grow your business and give you new ideas on how you can do it. I wish you success and all the best!

Oleg Akvan
metodorf.ru

Home / Achieving Success / How to make a business successful, tips

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I don’t know if it’s trite or not, but nevertheless there are rules in our life and often they help us. So here they are, the five golden rules of business:

Rule one: Money up front.

The basic rule of business is money up front. Remember, no matter what happens, no matter how you are urged to wait, do not agree - you must receive money in advance. When you come to the store, no one will sell you bread or anything else on credit. The maximum that you can get is a discount, and even then not everywhere. Therefore, this principle always and everywhere works. Pay money and enjoy.

There is a famous phrase that was said by one of the oligarchs, and for sure these are not just words for him, in any case, it is worth considering: “Business on trust ends in blood.” Therefore, separate business and ordinary life. Do not be afraid to appear greedy or stingy - act according to the rules of business.

Rule two: An interesting idea.

This rule is rather laconic. Your business must be interesting idea. Interesting not only for you personally, but also for others. In other words, you need to bring value to this world. For this, I even consciously resigned from a fairly promising and high paying job, as it is considered and how I call it, evolved into freelance 😉

Rule three: Fulfillment of obligations.

Always do what you promise - your reputation and the fate of your business depend on it. Keep what you promise, even if it means financial loss. Better to lose money than reputation. This is of course a controversial statement, but as life itself shows, it is often true.

Rule four: One owner.

Any business started in partnership will sooner or later lead to disagreements. And that's when the real difficulties begin. The division of the business will begin - and here you will have to cut it “in a live way”. The best way out is to start a business alone. If this is not possible, the section should be made on initial stage. Otherwise, you can lose not only a partner, but also a business, and often life. Yes, that's right, no matter how much we want to unite, realizing that together we can do more and easier, life shows us that this often does not work. I will say this, I myself have not met a really successful equal partnership. Yes, there are other formats, but we'll talk about that in a separate article.

Rule five (final): Paper.

Be sure to document all your agreements with business partners, suppliers, and buyers. Don't think that "This man is so good - he cannot cheat."

How to run a business today?

If you do not enter into documented agreements, sooner or later you will lose not only money, but also business. Well, you can’t argue with that, as they say: “What is written with a pen cannot be cut down with an axe.”

By following the 5 golden rules of business, you will definitely succeed!

Add me to friends!

How to do business right?

According to many people, owning a business is a way to work less and relax more. In practice, a person who holds such views can quickly become disillusioned with entrepreneurship, faced with setbacks, losses, and work without days off. "Shouldn't I go back to my old stable job?" - such thoughts will definitely visit his head. However, the very next day, he can read an article about Tinkov, Kiyosaki, or another millionaire who brought his business to financial heights and think about why they succeeded, but he didn’t succeed. So maybe there are just some rules for running a successful business?

There is no one-size-fits-all recipe. Entrepreneurship is always a risk. Therefore, you can get business advice, and which ones to apply will depend on your goals and the specifics of the enterprise.

Where does the business start?

It starts from the moment when you know exactly what you want to do, how to do it and who to sell to. It starts when you receive money. Many are stopped by the “difficulty of opening a company”, registration, legal issues, reporting. If this is really what is most difficult and risky for you, then the business is not for you. In fact, organization issues are resolved in minutes, with a simple phone call to an ad in a newspaper. Nothing could be easier. But the basic principles of doing business say that organizing an organization before the business chain has been tested and calculated is a big risk.

So what is the right way to do business in this case?

You have a good idea, but this is not enough. Constant work on it, development, adaptation to market conditions, search for new customers - this is what applies to the right way business. Follow the news in your field, plan and calculate options that will allow you to expand your business. Do not lock yourself in a successful marketing method once found. Strive to ensure that your business does not depend on these conditions and always has a choice.

Running a small or home business has its own challenges. The advantage of this type of business is that it does not require large investments. But he needs constant attention. How to lead a small business forward? Develop it to a large, highly profitable project. Then you can work less.

If you see a ceiling or futility of your idea, notice more profitable niches, go into them. Business is not devotion to some activity, it is, first of all, making a profit. This is not against business rules. A good businessman is the one who makes the most profit.

There is a very common misconception: "If you want to get a lot, you need to work harder." The exact opposite is true: the more you work, the less opportunities you have to earn high incomes. If you think that doing everything yourself is saving, then you are mistaken. To get more profit, you will need to increase the time of work or increase its intensity. But our working day is limited to 24 hours a day. How to lead such a business to success? No way. It's a normal job and you employee. Real business works differently. Profits are invested in what will allow you to receive more income without increasing your work time. Buying new equipment, hiring employees, selling a franchise - these are the tools for developing an enterprise.

Business does not stand still, it is either expanding or gaining a better shape for future growth. Business is characterized by risk, not stability. But the risk is balanced and thoughtful. The correct conduct of business is, first of all, an orientation towards obtaining greater profits. If the goal is different, then this is not a business.

The rule for hiring employees, especially for lawyers, marketers, managers, is: “Your team must be the best!”. The champion team cannot lose, so focus on it. Competent specialists do not need to explain the rules of doing business, they will help your company avoid unnecessary risks and maximize profits.

And the last advice sounds like this: “The ideal business is profitable investment funds." In other words, your money is working while you are relaxing. But such investments require large capital from the investor and an extremely clear understanding of the transaction, which can only be given by a group of experts.

To start your own business, you need to choose a suitable line of business, draw up a business plan, find a platform for the implementation of ideas. After that - purchase equipment and tools for work, register in tax office, hire staff and get to work!

Own business - cherished dream millions of Russians: who can be a better boss than yourself? With whom else to share success, if not with yourself and your partners? Thousands of start-up entrepreneurs are not even afraid of the crisis and the prospect of complete ruin. The most difficult thing is to take the first step, abandon the usual behavior and plunge headlong into the world of high earnings.

Before you start your business, you need to create a certain reserve. It is possible that for several months the new enterprise will not bring any profit - only losses. It is important to evaluate each step, analyzing its prospects, otherwise ruin is a matter of time. What should a young entrepreneur do on his way to success?

Starting a business includes many steps:

Idea selection.

Maybe you will enjoy selling ice cream in the children's park: the profits here are solid. Or you are crazy about beer, and therefore want to open your own factory. Or, like Oleg Sirota, organize the production of parmesan in the Russian outback. Perhaps the entrepreneur is attracted by his own shugaring studio - there are many options.

Site search.
Any business needs a headquarters where activities are planned and coordinated. It can be a traditional office, rented for a certain period, co-working or virtual space. This item of expenditure is very important for productive work.

Preparation of a business plan.

Activities should be based on a competent and accurate project, which will achieve success in the foreseeable future. The fewer "white spots" in the plan, the clearer and more understandable the labor process.

Registration.

An individual entrepreneur or LLC can act as an organizational and legal form. Less common forms of doing business require more time and money to register.

Obtaining permits and approvals.

For the sale of alcohol, private investigation, educational, medical activities and other areas of work will require licenses. Decisions of various bodies are also needed for trade, construction - it all depends on the specific circumstances.

Arrangement of credits and loans.

If own working capital not enough, you need to think about attracting resources. A loan can be issued to start work on a franchise, equipment is also purchased on lease - you need to look for options. In addition, a newly created company can nominate shares, which is also an excellent way to raise funds.

Purchase and installation of equipment.

To conduct any activity, objects and means of labor are required: they can be machine tools, cars or just computers. Without your own equipment base, it is impossible to ensure stable operation and plan it.

Recruitment.

Under a specific business plan and company, you need to select all the necessary employees: from the chief accountant to the cleaner. The process of hiring them depends on the legal form, but in any case must comply with the law.

Choice of taxation system.

Various alternatives are suitable for specific companies, depending on the number of employees, turnover of funds. The choice of taxation system is very important to keep the maximum amount of resources in the company's account.

Launch of the project.

After the main stages are completed, you can proceed to the start. A big mistake is made by those entrepreneurs who start working without own business plan and an intelligible answer to the question of what they want to achieve from life.

There are many other steps that a future millionaire will have to take. When thinking about how to start your business, do not forget to make sure that it is legal in Russia.

How to run a business to be successful

So, in our country, the sale of psychotropic (narcotic) drugs, the activities of financial pyramids, totalitarian sects are prohibited.

For 7 months of 2015, 383 thousand individual entrepreneurs were registered in Russia (this is almost 17% more than a year earlier). The total number of entrepreneurs was 3.5 million: approximately 5% of the total working population of Russia. Rapid growth has also been noted among farms: the annual increase has almost reached 50% - 18.500 more. In total, there are 139.6 thousand of them in Russia.

Buying a franchise as a sure way to start a business

Don't know how to start your own business without the hassle? Then you should definitely try an easy start with a franchise. This is a ready-made model of work, more detailed than a business plan, thanks to which stable and successful activities are ensured. The most common types of franchises are chain restaurants, cafes, beauty salons, clothing and footwear stores.

A franchise has a number of advantages:

Fixed costs. The level of expenses is carefully verified by the developers, deviations from the “general line” are within 10%.
Training and assistance. Franchise creators will help in training staff, creating a corporate style, and achieving the desired level of service.
Rapid progress of the project. A good promotion of network companies is a great opportunity to quickly take your share of the business.
Stable profit. Unlike the system of trial and error, working with a franchise guarantees a certain amount of revenue if all the recommendations of the model creator are fully followed.

Not everyone is equally lucky: entrepreneurial activity is always associated with high risks. Thus, in just 3 months of 2015, 3,756 legal entities in Russia were declared bankrupt in the prescribed manner. This means that they could not pay off their obligations and were forcibly liquidated. In total, 14,500 companies became bankrupt in 2014, and about 10% in December.

Buying a ready-made business

To avoid doubts and torments at the very beginning of your entrepreneurial career, you can purchase a ready-made business. It is much easier than creating your own store, restaurant or beauty salon. The buyer does not have to go through the process of registering a company, hiring personnel again. It is enough just to competently take up the management of activities so that the organization brings a stable profit.

Unlike buying a franchise, acquiring ready business does not require payment of royalties. It is enough to pay off the seller once in order to keep all the dividends for yourself in the future. Some banks issue loans to buy other people's enterprises, so theoretically you can buy someone else's dream even without your own funds, but in practice this is unlikely.

Crowdfunding platforms - an investment tool

One of the main problems of a young entrepreneur is the lack of own resources. Solve this question KF-platforms will help: a place where money is issued against promises. The idea itself originated in the West, but it also took root in Russia. Various amounts of funds are collected over several days or weeks. The main thing is that the idea be fresh, original and catchy: in this case, success is guaranteed to the entrepreneur.

Summary: stop dreaming, it's time to act

So start own business- this is a significant risk, since every entrepreneur risks everything that he has. However, with a competent approach to business, success is inevitable: every year, thousands of people around the world become millionaires, and you have a real chance to become one of them.

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Economics (Lipsits I.V.) » Entrepreneur and company creation. Conditions for creating a successful business

Entrepreneur and company formation. Conditions for creating a successful business

So, we discussed the economic logic of the creation and operation of firms. Let us now try to look at this process from a more close range- from the point of view of an entrepreneur creating a company. In order for this analysis to be initially accurate, we will define an entrepreneur.

What kind of people are most likely to become entrepreneurs? Studies show that most often this path in life is chosen by people who differ in the following features:

the desire to determine one's own life;
propensity for moderate risk;
confidence in their ability to succeed;
the desire to immediately see the result of their efforts;
energy;
future orientation;
the ability to organize the work of other people;
tendency to measure success in terms of money.

I must say that there are many myths around entrepreneurship, for example:

Only those entrepreneurs who have found a unique idea are lucky.
Entrepreneurship is an easy business.
Entrepreneurship is a risky game.
Entrepreneurship is found only in small businesses.

All these myths are absolutely false. Many successful firms were created and live due to the fact that the entrepreneurs who organized them simply found a slightly different way to do the same as others. At the same time, entrepreneurship is a rather difficult task, since the organizer of the company has to solve a lot of very diverse tasks both in the field of marketing and in the field of management (we will talk about this a little later). But to say that this is just a risky game - "even or odd, lucky or unlucky" - is also impossible. A lot depends on managerial qualifications entrepreneur, his ability to avoid fairly standard mistakes - those that kill most young firms. Finally, entrepreneurship is by no means limited to small businesses. Let's say one of the richest people Great Britain - Sir Richard Branson, owner of Virgin Airlines and many others that have in their names common word"Virgin" - created a huge business empire, all his life acting like a typical entrepreneur.

The vast world experience of entrepreneurship allows us to assert that this is not only not a game, but a complex area. professional activity. Failure to understand this is the cause of those 9 fatal mistakes that young firms most often ruin:

management incompetence;
lack of experience;
poor financial management;
inability to develop a strategic development plan;
uncontrolled growth of the company;
unsuccessful placement of the company;
poor control over stocks of resources and finished products;
unskilled pricing;
inability to move from the stage of entrepreneurship to the stage of regular management, when the founder of the company transfers the current management of the business to hired managers.

The seriousness of these mistakes is evidenced by the fact that, according to American statistics, 24% of newly created firms cease to exist within the first two years from the moment of creation, 51% of new firms close in the first 4 years, and 63% are unable to survive until the seventh anniversary. from the moment of creation. In order to avoid such a development of events, the entrepreneur must:

know the essence of your business to the smallest detail;
develop a well thought out business plan;
skillfully manage financial resources;
have analysis skills financial reporting your company;
learn how to effectively manage the company's personnel.

But even if the entrepreneur is smart enough to avoid all these mistakes, and his business is developing successfully, then his job is still not easy. The fact is that almost any entrepreneur is faced with income instability, the risk of losing the entire business, irregular working hours and high labor intensity, low income until the business becomes large enough, the nervous nature of work, full responsibility for all the affairs of the company .

It is obvious that the main (although not the only) goal of the owners and managers of the company is to ensure successful development her business and personal enrichment on that basis. But how can this be achieved? Business analysis shows that the success of this kind of effort is determined by two factors (Figure 10-7):

growth in sales and assets;
state support.

Rice. 10-7. Factors that determine the relative position of the firm and, accordingly, its success

We note right away that the real success of the company is associated with the growth of only those sales that are profitable, and with a level of profitability not lower than a certain (for this company) minimum. And similarly, asset growth is effective only if it allows (directly or indirectly) to increase the production of precisely such profitable products.

effective management;
effective investment.

Rice. 10-8. Drivers for Profitable Sales and Asset Growth

Such a distinction is, of course, very conditional, since without effective management, effective investments, that is, the investment of funds in business development, are inconceivable. As for the concept of "effective management", this is such management that allows you to ensure the use of funds invested in the development of the company to fulfill two interrelated conditions (Fig. 10-9):

increase the competitiveness of the company's products;
raise market value firms.

Rice. 10-9. Conditions for the effectiveness of investing in the activities of a commercial company

Both of the aforementioned conditions are extremely important today for Russian firms, but they are far from being always realized by their managers and even more rarely embodied in their real programs of action. And this is the reason why so many Russian firms(especially in industry) are going through hard times today, as they are being pushed out of the domestic market by foreign competitors who have better mastered the rules for creating a competitive and therefore successful business.

Accordingly, not as widely as we would like, it is still widespread among Russian managers and understanding that increased competitiveness is not so much the result of fighting for restrictive import duties imported goods how much is a consequence of choosing and implementing a well thought out marketing strategy (Figure 10-10).

Rice. 10-10. Grounds for developing an effective marketing strategy for the company

As shown in fig. 10-10, the development of such a strategy requires firm managers to regularly review four main elements:

the position of the company in the market, i.e., how its products are perceived by potential buyers, what level of technical excellence, quality and reliability they expect in this case;
market demands, i.e., what needs are presented on the market today by consumers or what needs can be tried to satisfy tomorrow;
cost reduction opportunities, that is, whether our company can reduce the costs of producing its goods faster and to a greater extent than competitors, creating opportunities for itself to sell these goods at a lower price;
the ability to create differentiated products, i.e., whether our company can create modifications of its products that are different in properties from what competitors do and therefore more attractive to consumers even at the same or higher price than competitors.

This kind of analysis is the elementary basis of any marketing activities. And we have to remind about this only because until now the managers of many Russian enterprises allow themselves to neglect the search for answers to these questions. But this leads them to develop often extremely unsuccessful marketing strategies, and, accordingly, to the adoption of equally meaningless pricing decisions and - in the worst cases - causes the death of enterprises.

In order to new business had a chance of success, the entrepreneur needs to find the right answers to the following questions:

What kind of goods or services should be offered to customers in order to attract their attention?
How should the production of goods or the provision of services be organized in order to achieve the quality or those costs (and sales prices) at which buyers want to buy from us?
How should you advertise your products or services so that buyers notice them and want to buy?
Where will the money come from to pay all the costs of setting up a company and organizing the production of the first batches of goods?

The entrepreneur needs to look for the answer to the first three questions in the area:

production management;
marketing;
financial management (Fig. 10-11);
accounting;
information technologies.

Rice. 10-11. The main types of decisions that an entrepreneur needs to make to ensure the successful development of his business

Production management refers to the solution of questions about how many and what kind of workers and other production resources a company should use to create and organize sales of its products and how to do this at minimal cost with the required quality.

Such a decision is usually made on the basis of management principles, which, according to one of the founders of management, Henri Fayol, include:

division of labor. This natural phenomenon. Its goal is to increase the quantity and quality of production with the same effort. This is achieved by reducing the number of goals to which attention and action must be directed. Moreover, the division of labor applies not only to technical work. Its result is the specialization of functions and the division of power;
power (authority) and responsibility. Authority is the right to give an order, and responsibility is the sanctions - rewards or punishments - that accompany its actions. Where there is authority, there is responsibility;
discipline. It is essentially obedience, diligence, activity, demeanor, movement. Discipline involves the implementation and respect of the agreements reached between the organization and its employees;
unity of command, or unity of command. An employee can be given two orders regarding any action by only one boss;
unity of leadership, direction. One leader and one program for a set of operations pursuing the same goal. Each group operating under the same goal must be united single plan and have one leader;
subordination of private, personal interests to common ones. The interests of one employee or group of employees should not prevail over the interests of a larger organization up to the interests of the state as a whole;
remuneration of personnel - payment for the work performed. It must be fair and, if possible, satisfy both the staff and the organization, both the employer and the employee;
centralization. Like the division of labor, centralization is a natural phenomenon. However, the appropriate degree of centralization varies depending on the specific conditions and is resolved by finding the measure that gives the best overall performance;
hierarchy, or scalar chain. This is a row leadership positions starting with the highest and ending with the lowest. It is a mistake to evade hierarchy unnecessarily, but a far greater mistake is to keep it when it might be detrimental to the organization;
order. The formula of material order is a certain place for every thing in its place; the formula of social order is a certain place for each person in its place. Graphic tables, diagrams greatly facilitate the establishment and control of both social and material order;
justice is the result of a combination of benevolence with justice;
staff constancy. High employee turnover is both a cause and a consequence of the poor state of affairs. A mediocre manager who values his place is certainly preferable to an outstanding, talented manager who leaves quickly and does not hold on to his place;
initiative - the development of a plan and its successful implementation. The freedom to propose and exercise also falls under the category of initiative;
the unity of the staff, or corporate spirit, is a great strength in the organization.

But in today's markets one good management the company's success is not guaranteed. This requires mastery of marketing techniques.

The basic idea of marketing is not to sell what is produced, but to produce only what can be sold at a good profit.

Usually, speaking of marketing, this means the activities of the company related to:

research of the market in which it is supposed to sell their goods or services;
advertising goods or services;
promotion of products through various methods attracting the attention of buyers;
competent setting of prices for goods or services;
choosing the range of goods or services that will be offered to customers;
determining who, where and how should sell the company's products;
service organization.
New in blogs

Accordingly, it is customary to speak of four key elements marketing - the so-called "four P": product (product), price (price), promotion (promotion), place (place).

In reality, marketing is a set of methods, the use of which helps the owners of the company to understand more precisely what they should do in order to earn a profit and maintain this opportunity for many years. The value of these methods for ensuring competitiveness is so great that firms spend everything on it every year. more money For example, the United States spends more than $300 billion annually on consumer product marketing alone.

When it is clear with what and how the firm will enter the market and how it will be organized production activity, it is time to think about where and under what conditions the company can get cash for its development and how to dispose of these funds so that they are always enough for normal business. The range of these issues relates to financial management.

At the same time, the main allies of financiers are always accountants, that is, specialists who can organize the prompt receipt and analysis of information about the financial results of the company. Without such information, company managers cannot correctly assess how well their business is doing and whether there are problems in it that threaten insolvency and even bankruptcy in the future.

Today, another important area has appeared in the technology of company management - information technology. Specialists in this field are engaged in the creation of technical and software systems that allow you to quickly receive and process information about all aspects of the company's work. In today's rapidly changing world, neither an accountant, nor financiers, nor marketers, nor company managers can do without it.

A thoughtful and competent solution to problems related to management, marketing, accounting and information technology determines the economic result of the company (Fig. 10-12).

Rice. 10-12. How an entrepreneur's decisions determine his income

And if an entrepreneur started his business, already having some experience in business, even someone else’s, and most importantly, understanding how to look for the right solutions in the field of management, marketing and finance, then he can create successful business even without particularly original ideas.

Let's go back to the four key questions that face an entrepreneur who decides to start a new business. The last of these, but the second most important question: where to get the money to create and then expand the business?

Usually, the basis for opening many small businesses is the personal savings of their owners. And where to get money for development?

As can be seen from fig. 10-13, there are many sources of such funds. Many entrepreneurs do not use external sources of funding and manage only internal funds, drawing money from reserve funds (which they created at the beginning of the business in case of unforeseen difficulties), retained earnings and depreciation.

Rice. 10-13. Sources of funds that can be used to finance the creation and development of a business

But often these internal sources are not enough. And then businessmen begin to look for the possibility of raising funds from external sources. This can be a bank loan (short-term - for up to a year or long-term - with a repayment period of several years), the sale of rights to the capital of your company in the form valuable papers(shares), accounts payable, i.e., batches of production resources received from suppliers, but not yet paid.

Of course, a business can make an entrepreneur rich, but it can also deprive everyone of their hard-earned money. To reduce the risk of ruin, it is useful to try to plan it before the actual activity begins. To do this, a novice entrepreneur should prepare a business plan, in which he must clearly describe for himself and for those from whom he will ask for money to develop his business:

what product or service it will offer to the market;
what buyers and how he hopes to attract;
how he hopes to win against competitors;
what it takes to set up a business.

In order to prepare a useful and realistic business plan, it is useful for an aspiring entrepreneur to do the following:

assess the conditions for business development, which involves determining the favorableness of the general economic situation for starting a business and the state of affairs in the market where it is planned to enter;
develop a management plan that should define the organizational structure of the new firm (what divisions it will have, for which each division will be responsible, who will report to whom), methods of production and necessary equipment or retail space and, finally, the number of employees, their qualifications and methods of payment;
draw up a marketing plan in which it is necessary to determine which markets or groups of buyers the company’s activities will be aimed at, how the product should differ from competitors’ products so that buyers pay attention to it, at what price this product will be sold, where and how sales will be organized and finally, how will it all be advertised;
prepare calculations and make them based on them financial plan business, in which it will be estimated how much money is needed to start a business, when this money is needed, from whom and under what conditions one can try to get this money, and how profitable it will be to invest money in a new business.

Now we can formulate another recipe for economic prudence.

Recipe ten

For the successful development of the country's economy, it is necessary to protect competition and prevent the attempts of individual firms to monopolize the market in order to impose an inflated price level on buyers.

Technically, becoming an entrepreneur is not difficult.

You need an idea, a certain amount of start-up capital and a desire to launch your startup.

Many entrepreneurs spend sleepless nights hoping to find ways to how to run a business in order not to burn out in the first year after opening and to stay afloat in the face of fierce competition.

Of course, there is no single secret for everyone, because a lot depends on the profile of the business, on its scale, on the city in which it is open, etc., but the general helpful tips I don't think it will hurt anyone.

How to do business right? Remember Parkinson's laws!

S. N. Parkinson is a revered writer, historian, and journalist in Great Britain who lived in the 20th century.

When Parkinson published a banter about work in a magazine in 1955 public institutions and formed his first law, he himself could not imagine how successful his work would be.

However, his popularity with readers grew so rapidly that already in 1958 he published a book called Parkinson's Law.

These very laws are in great demand among literate entrepreneurs, although it cannot be said that they contain specific advice on how to conduct business correctly.

I invite my readers to familiarize themselves with several of the most interesting of them:

If you make a promise, be sure to keep it.

An unfulfilled promise will be remembered for a long time and significantly damage your reputation.

Do not be afraid to praise your subordinates for a job well done.

Do you really know another simpler, more effective and cheaper way to motivate?

Do not concentrate all power in your hands.

Learn to delegate authority and do not interfere in the work of your subordinates.

Unobtrusive control is enough.

If your business is growing, then your income will increase, and with them your expenses.

Deal with it.

Don't be afraid of failure.

After all, this is exactly what makes us think and reconsider our priorities.

How to run a business: a competent organization will help

“If you want to build a ship, then do not call people to collect timber by drumming, do not distribute work between them and do not give orders. Instead, teach them to yearn for the vast expanse of the sea.
Antoine de Saint-Exupery

Have you ever had the feeling when you go into a store, a beauty salon, some company, that their business is organized anyhow.

It seems that they have clients, and they are still afloat, but a certain stupidity is felt in everything.

You can't run a business without organizing it properly.

Bad organization is a heavy stone around your neck, which sooner or later will drag you to the bottom when you get tired of floundering at the limit of your strength.

Here are some tips on how to properly organize your business in order to run it the right way:

Form a team of like-minded people.

Say goodbye without regret to people who do not suit you and constantly motivate those who work perfectly.

Don't try to do everything on your own.

Act according to the scheme "choose an employee - give him a task - control its implementation."

Use the latest technology for business organization.

Let your subordinates do less paperwork and focus more on customers and sales.

Write down the rules and principles of work in your company - subordinates must clearly understand what can and cannot be done.
Establish effective communication channels between all your employees, between you and suppliers, between you and customers.
Proper planning is a guarantee that it will be easier for you to conduct business.
Clearly prioritize not only for yourself, but also for your subordinates.

You can't run a business without constant customer care.

The main thing in business is the client.

Yes, everything is important: the team with which you have to do business, the competent organization of work, the quality of your work and much more, but a successful entrepreneurial business can only be built if you form a good client base.

If your business is directly dependent on the number of customers, for example, you are in sales or work in the service sector, then remember the 80/20 rule.

20% of your customers give you 80% of the profits.

Focus your energy on them.

Of course, you should not forget about small clients, which give the remaining 20% of profit, but you should have priority on money clients.

All businessmen are trying to find the answer to the question of how to run a business in order to constantly increase their customer base.

Here are some recipes:

Give the customer exactly what they need.

How to find out?

Ask him directly.

The quality and price of your goods/services must match.
Spend at least 50% of your time working with clients, keeping old ones and winning new ones.
Appreciate your loyal customers, let them feel special all the time.
Remember that nothing attracts customers more than a competent loyalty program.

My friend is a journalist.

Once she was interviewing a major Ukrainian businessman.

He turned out to be a cheerful, charming, talkative and generally not pretentious person.

They talked long enough.

During the interview, he gave her some advice about running a business.

They were not included in the printed version of the interview, because my friend set herself the goal of humanizing this entrepreneur, telling about his personal life, hobbies and dreams, but she shared these tips with me after she found out what topic I was preparing material on.

I think you understand why I don’t name this businessman, but you can safely trust his advice on how to do business correctly - it’s not for nothing that he is among the top ten richest people in Ukraine:

Don't waste money.

Your office should be concise and comfortable for work.
Let interior designers and expensive furniture makers make money off of show-offers, not on you.

From the first day of opening your business, you should have a clear strategy: where you are moving and with what tools you want to do business.

I want to earn a lot - this is not a strategy, this is greed.

If you are afraid of taking responsibility, afraid of failure, looking for those responsible for mistakes, and in general you are a very nervous type, then you need to start looking for work for someone.

Entrepreneurship is definitely not for you.

Useful tips on how to run a business

you will also hear in the video:

Hard Management by Dan Kennedy is a book for those who want to do business the right way.

As a bonus, I want to offer you 5 tips on how to run a business the right way, from the best-selling business coach, "millionaire maker", successful entrepreneur and writer Dan Kennedy "Tough Management":

The sooner you can implement innovative ideas, the more chances you have to survive in a highly competitive environment.
Any contact with a client, partner, supplier should add points to your impeccable reputation and authority.
Constantly develop your business, even if your business is more or less successful, grow and take care of increasing profits.
Time management and strict discipline are the two pillars on which any business rests.

Know exactly what you need and what you can easily do without.

Do not chase everything at once, because not a single person has ever been able to move along three roads at the same time.

I offered you advice how to run a business based on recommendations from a Ukrainian oligarch, British satirist and American "millionaire maker".

Based on them, build your business strategy.

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15Jul

Why I decided to write this article

Because many who ask me questions ask something that at first you shouldn’t even bother at all. There are even questions that a person may never face at all. In general, “Woe from Wit” occurs in the minds of many novice entrepreneurs, and we will “eliminate” this grief in this article. At least I'll try my best. Now let's talk about the errors, and then I will issue step by step plan the way I see it.

Some errors and their solutions

1. Break-even point not calculated

Many start a business without even considering how much in what period they need to sell in order to break even. This is important because many business models are cut off at this stage.

Calculating the break-even point is easy. You consider how much you incur expenses per month and then consider how much you need to sell goods or provide services per month in order to recoup these expenses. If the figure is too large and seems unrealistic to you, then it is better not to take on such a business. If you think that you can sell the right amount of goods to cover expenses or start covering expenses in a few months, then you can think about this business further.

Conclusion 1: Until you have a complete financial picture of the business in your head, you can’t borrow money or even use your savings.

2. Everything must be perfect

At the beginning of your business, you want everything to be right and beautiful: the most modern equipment is bought, the most functional website is created, the office is repaired, etc.

Striving for the best is useful, but there is one "BUT" - before you spend money, check the performance of your business model. If you are going to make an expensive website design, first make sure that your services or products are in demand at all.

Or, if you're opening a coffee shop, before making expensive renovations, try to start selling in the space you have. minimum investment. If sales go on and a place in this area of the city will bring at least some profit, then you can expand or make a cool renovation.

Conclusion 2 A: Don't invest a lot of money until you're sure people want the product. And you don’t need to bring everything to perfection, thereby delaying the start. Start with what you have and gradually develop and improve.

3. Not understanding your future business or simply no love

I personally think that a business should at least like it. For example, I love each of my business projects, and if I didn’t love them, they wouldn’t turn out to be profitable.

Some start-up entrepreneurs write me questions like “What to sell”, “What services are profitable to provide”, “What kind of business is profitable to do”, etc. I answer everyone: "Open your own bank." And no one likes my answer, although it answers all these questions. Every entrepreneur has a different life situation, different interests and different knowledge. If one likes to sell toys, and the other likes to sell men's suits, then they will not be able to exchange businesses and be so successful. This is because they do not understand the model itself and simply do not feel interested.

Conclusion 3: You can't build a business on an idea just because you just know it's profitable and you're not interested in it. Business needs to be understood, loved and “be in the know”. For example, I could not open massage parlor and lead your business to success. Not because I don't have enough money, but because I don't understand this business nothing.

How to start your own business - 10 steps from scratch

To begin with, I want to say that below I will give 2 plans on how to start your business: complete and simplified. Let's start with the complete.

Step 1. Business Idea

Of course, to start a business, you need to know what to start. I have always said, I say and I will say that an entrepreneur must have an idea. If you can't even come up with an idea, then what kind of business are you talking about. It is not necessary to be an innovator and come up with something unimaginable. You can take an already working idea, look around, find flaws in it, or simply improve it the way YOU see it and it will be a different business. It is easier to enter a formed market than to form it yourself. And the idea should not be global, you can start a micro business or.

In order to come up with or find a business idea, read the following articles and after reading you will 100% decide on the idea:

After the articles are read, the ideas are thought up, you can proceed to the next step.

Step 2. Market Analysis

After choosing a business idea, you need to analyze the market, find out if people really need your product. Evaluate the competition, identify the positive and negative sides of competitors, find in yourself what will make you different from your competitors. Compare prices, quality of service, assortment (if it is a commodity business) and look to the maximum for what you can be better at. It is necessary. Why? Read!

Once you have assessed the supply and demand, realized that you can compete with existing companies, you can move on.

Step 3. Business Planning

Step 5. Registering your business

This step cannot be missed, because the business must be registered. You can use LLC or IP. It all depends on your activity. This article will help you:

Once your business is set up, you can move on to the next step.

Step 6. Taxes and reporting

I indicated this step right away, because you must initially decide on which taxation system you will work with. This must be done immediately, because the amount of taxes and how they are paid depend on it. To do this, read the following articles:

And also read other articles of the heading, because there you will always find up-to-date and complete information on the conduct of tax and accounting. You can also ask your question and get an answer from a specialist.

Step 7. Quick idea testing

Someone will say that you can test without registering a business. And you are right! It is possible and so, but it was not in vain that I wrote at the very beginning that there would be 2 scenarios for the development of events, and in the second I will talk about it. Now let's move on to testing itself.

Initially, you need exactly quick testing - “testing in battle”. With your own money, test the idea, give minimal advertising, make the smallest possible product and try to sell it. Study demand in practice so to speak. You have to look into your plan, estimate what you need at the minimum in order to get started and start right away. Why is this being done. At the very beginning, I wrote about one of the mistakes of novice entrepreneurs, which consists in delaying the start, in constant improvements, etc. You don’t need to bring it to perfection, you need to start as soon as possible in order to test the idea in action, get the first sales and be inspired to continue development.

If the start does not give the first sales, then you need to revise the plan, idea and look for errors. Fast start It is also done so that in case of failure you spend less time, effort and money. Agree, it would be more annoying to prepare for a year, and then fail? It is less offensive to realize your mistakes right away, while you still have little time to do. So you can make adjustments along the way and everything will start to work out!

To test ideas and your business can help you. It is more for testing ideas on the Internet, but it is also suitable for the real sector (offline).

Step 8. Business Development

After the tests have been carried out, the plan has been adjusted and sales have started slowly, you can develop the business and refine everything that you wrote in the plan to perfection. Now you can improve the site, increase warehouses or office, expand staff, etc. When your idea and business model has shown its performance, it is easier for you to set more global goals. Moreover, you have already received the first money from the first orders or sales and can reinvest them in development.

If there is not enough money, then here you can already resort to loans and borrowings, because business brings money and you can borrow with a clear conscience for its development. If you don't need much money, even a credit card might work. In I told how you can use credit card money for your business without interest.

Step 9. Active promotion

This step could be attributed to development, but I took it out separately. After you have wider warehouses, more powerful equipment and site, more employees, etc., you need to make it all work. This requires aggressive advertising to the maximum. You have to use a lot of promotional opportunities. Look for clients on the Internet, do offline advertising, do direct sales, etc. The more advertising tools you use, the better the result. But be sure to record the results and filter out ineffective advertising tools so as not to waste your budgets.

Step 10 Scaling

Your business is doing well, making money, you are constantly developing, everything is great! But there are also adjacent areas or neighboring cities. If your business model is successful in your city, then you can make representative offices in other cities. If there is no desire or opportunity to go to neighboring cities, then you can simply capture an adjacent direction, if there is one at all.

For example, if you are selling household appliances, you can simultaneously open a repair service and provide paid repair services. If your client's equipment is beyond repair, you can always offer him to buy something from your store in exchange. In general, look at your business and I am sure that you will find something to cling to.

What else can you pay attention to

During the launch of a business, there are several parameters that allow you to evaluate how effective your business is at the start, take them seriously:

If the net income of your business is above zero, excluding equipment costs and taxes, then your business will survive because it generates some money. If it is below zero, it means that your business is burning money, and it will not have enough loans and investments;

If you planned sales for 200,000, and sell for 50,000, then this is an occasion to seriously adjust your work and, possibly, the plan itself;

You should be comfortable. Business is hard. If you, too, are constantly having a hard time, then it will be difficult to cope with the tasks of the business. Give yourself enough comfort so that you don't feel left out because of your own business.

How to start and open your own business in a simplified way

As promised, I will give another simplified diagram of how to start your own business. Because I have already written all the points above, so I will refer to them here so as not to repeat myself.

I myself have used this scheme more than once, because before I started very small projects in which a lot could be missed. So the schema looks like this:

Idea (it should always be);
Easy planning, you can not paint, but fit the main points on a sheet of notebook. It is done in order to draw a model;
Quick idea test. Perhaps even without investments and search for money. Or very little money will be required and they will simply be in your savings;
Development and active promotion. After the first orders are, you can start active promotion and bring everything to mind;
Business registration and scaling.

As you can see, I missed registration at the very end, because some business projects can be implemented without registration, because during the test you get not so much money to immediately run for them to report to the tax office. But if the business model has shown its performance and, after active promotion, it is growing, then the design should be instant.

But you still can’t do without registration even at the first stages if you need a retail space, an office or work with companies under contracts, because this requires at least an individual entrepreneur.

Output

In this article, I told you how to start your own business, talked about the mistakes that beginners often make and I made, and now you know what to do before starting your own business. Read my site, subscribe to it, and try to start doing your own thing. We will not leave anyone on the site without help. Thanks for attention!

Sincerely, Schmidt Nikolai

How to start your business from scratch if you have no money and experience? Where can I find a working business idea to start a project? What kind of business to start in order to get the first profit tomorrow?

Hello dear friends! In touch Alexander Berezhnov, entrepreneur and one of the founders of the HiterBober.ru business magazine.

Today we will talk about how to start your own business from scratch. Is it really possible to do it at all? I answer unequivocally - YES!

Here I will describe a step-by-step technology for starting a business, and give examples from my own business practice, as well as talk about the experience of my entrepreneur friends who started their own business without money and others. material assets in the form of premises, equipment or goods.

You just have to study this material and apply the knowledge gained in life!

Ready? Then let's go!

1. Why is it better for beginners to open a business from scratch?

Dear readers, this section of the article is very important! I sincerely advise you to study it carefully. I guarantee you won't regret it.

Here will be explained key points on opening a business for beginners in terms of entrepreneurial psychology.

Before you start new project, be sure to think about what your desire is due to.

Understand yourself and your motivation to open a business, and my little test, compiled in the form of two blocks of different beliefs, will help you with this.

For example, a great way for a beginner to start a business would be to sell popular, in-demand products from China.

Belief Block #1.

With what thoughts you SHOULD NOT start your own business:

How to quickly earn a lot to pay off debts?
The idea that I have in my head will definitely work, but I need money to implement it;
Am I worse than others? Here my neighbor is engaged in business and everything will also work out for me;
Tired of these fool bosses, tomorrow I quit and open my own business!

Yes, friends, business is more psychology than technology. I'll explain why a little later.

Belief Block #2.

Conversely, you are READY to start a business if you think like this:

I am very good at doing a business that is in demand by the “market”, and on its basis I want to open my own business;
I am aware that in the beginning large investments in a business are very risky, and only free money I can invest in a business, but I will not borrow it, since the risk of losing money without business experience is very high;
My business requires a lot of time, and in order to develop it, I must have a cash reserve or source of income until my project brings tangible income;
Having started my business, I will no longer have bosses and controllers who guide me in my work, and I need to become an organized enough person now to act independently and achieve success in entrepreneurship.

If you are dominated by beliefs from block number 1, do not rush to get into a fight. After all, most likely, such judgments indicate the emotionality of your decisions and underestimation of the risks that arise when starting your own business.

The beliefs that prevail in your head from block number 2 indicate that you are fully aware of what a business is and are going to take a responsible approach to its start and further development.

I already wrote above that business is basically psychology and only then - technology.

It is time to explain why this is so.

The thing is that our internal "cockroaches" and delusions prevent us from starting our project.

Here are just a few of the myths that hold back successful projects:

Without money and connections, a business cannot be opened;
Taxes will eat up all the profits;
Bandits will take my business;
I don't have a commercial streak.

Surely you are familiar with all these fears of beginners. In fact, if you overcome them, or rather, just score and do not think about all this nonsense, then your chances of success will increase MULTIPLE!

You can prepare documents for registering an LLC and an individual entrepreneur for free through the online service. At the exit, you will receive forms filled out without errors, which will be printed and submitted to the tax authority. So already at the first stage you save your money and time, insure yourself against the refusal of the Federal Tax Service, without delving into the complex language of the legislation.

2. How to start your business so as not to burn out - 10 iron rules!

Then I bought 2 terminals for receiving payments. You probably yourself have used the services of such terminals more than once when paying mobile phone. But this business cannot be called open from scratch, since at that time (2006) I invested about 250,000 rubles in it.

So friends, maybe you know how successful examples business projects, and examples where entrepreneurs with their "brainchild" failed.

By the way, basically everyone hears stories of great successes, but it’s not customary and even ashamed to talk about failures.

Like, here I am a fool, a loser, went bankrupt, lost money, got into debt. What now? And now there is nothing left to do, it remains to live on and step by step to get out of this situation.

So that you don’t end up in the place of this poor fellow, here are the simplest rules that will help you start a business with minimal risk and greater chances for the success of the enterprise.

How to start your business from scratch and not go broke - 10 iron rules:

Never take loans to start a business if you have no experience;
Before opening a business, take off your “rose-colored glasses” and ask yourself the question: “What will I lose if I fail” ?;
Be prepared for different scenarios, consider both an optimistic scenario and a pessimistic one;
In no case do not open a business with money intended for other strategic goals in your life (children's education, loan payments, medical treatment, etc.);
Carefully study the market and your capabilities, that is, the resources you have to start your own business;
Do not get involved with obscure or "super profitable" projects that require serious investments;
If possible, talk to experienced entrepreneurs who are successful in business and take note of their advice;
Start a business in a field you know;
Plan the upcoming actions in writing and clearly articulate each stage that you have to go through to achieve the goal;
Be optimistic and do not stop at the first difficulties!

3. How to start your own business from scratch - 7 easy steps using the example of a fictional aspiring entrepreneur Vasya Pupkin

For clarity, I propose to go through all 7 steps of the technology for organizing your business using the example of a fictitious entrepreneur, let his name be Vasily.

This is the hero of our story, who decided to open a business from scratch.

Step 1. Determine your value

Look, friends, I think you will agree that a business can be called an exchange of money for some value that you can give to your customers, that is, to solve their problem for money.

Let's say you're good at driving a car, or good at making beautiful designs on a computer, or perhaps you have a talent for making DIY crafts - in all these cases, you have value that people are willing to pay for.

Let's get straight to the point and do a practical exercise that will help you start your business from scratch:

The task:
Grab a piece of paper and a pen, then write down a list of 10 things you feel you're better at.

Once this list is complete, consider what things you are good at that you really enjoy doing. Maybe you are currently doing this as a hobby.

The fact is that a person cannot do what he does not like for a long time, and business is a big creative process that requires you to be versatile in development, willpower and dedication.

For example, as a result of this exercise, you came to the conclusion that you like to teach something, explain, communicate with people and work with information, and most importantly, that you are good at it.

Then, by combining your abilities, you can become a private tutor, consultant or succeed in the network marketing industry.

This is a general principle.

So, Vasya lived...

Vasily decided to open a business, and responsibly approached this task.

Vasya made a list of his favorite activities and compared it with what he does best.

As a result of the exercise, our hero decided that he would do computer design, since he has been working for several years at DesignStroyProekt LLC in the city of Chelyabinsk, which develops interior design and then finishes the premises, according to a 3D project.

Vasily appreciated his strength and decided that he would become a private interior designer, he already had a number of completed projects, positive reviews clients and an impressive portfolio.

Vasya loved his work and sometimes even took it home, as there were a lot of orders from the company.

Even then, our hero realized that, in fact, he was engaged in entrepreneurial activity, only the company buys its services at a low price, and customers pay much more for the design development to the company.

Here Vasily realized that if he could find clients on his own, then he would not have to go to the office at all, and his initial investment in the business would be minimal. After all, his design skills themselves are, in fact, a business.

And so the idea came to our newfound entrepreneur to start a business.

While working in the company, Vasya even received a small percentage of completed projects, which means he could influence his income level.

Fortunately, he lived in a large city, where he had quite a few potential customers.

Step 2. We analyze the market and choose a niche for a future project

In order to understand whether your business will be successful, you need to conduct an appropriate analysis of the market in which you will sell your products or services.

So, Vasya decided not to rush and carefully prepared for the new life stage, which was called "free floating in the world of business."

During the few years that our designer worked for the company, he learned that there are about 10 similar companies in the market of his city, and they all provide similar services.

He asked his friend Pasha to go to these companies under the guise of a client and identify their weaknesses and strengths in order to further develop competitive advantages working for myself.

After commercial intelligence, Pasha named a number of strengths and weaknesses of these companies. Pasha arranged these sides in a table so that it would be convenient for Vasya to compare them.

Strengths of Vasya's competitors:

the interior designer of these companies makes an inspection and measurement of the object for free;
all companies provide a discount on the subsequent finishing of the apartment;
7 out of 10 companies give the client gift Certificate for a 30% discount when re-ordering a design project from them;
managers of 9 out of 10 companies talk attentively with the client, correctly ascertaining his needs.

Weaknesses of Vasya's competitors:

8 out of 10 companies try to over-sell too much additional goods and services at the first meeting with the client. This causes his negative reaction;
the interior designer in all 10 companies, at the first conversation with a potential client, conducts a dialogue in a complex professional language using a large number of special terms;
7 out of 10 companies charge extra for editing computer-aided design projects.

Taking into account all the above pros and cons of competitors, our hero Vasily decided to design the interiors of houses and apartments in his city at a lower price. Similar companies on the market provide these services more expensively, since they spent a lot of money on maintaining a workplace and paying taxes for an employee.

The cost of the services of our designer was now one and a half times lower with the proper quality of execution of design projects.

This completed the second step of building your business from scratch with Vasily Pupkin.

Step 3. Decide on the positioning of your business and draw up a Unique Selling Proposition (USP)

In order for your customers to understand what exactly you offer them and what makes you unique, you will need to decide on your positioning. In other words, in what light will you present yourself to your client.

Let's return to our fictional character Vasily, who wanted to open his own business and was at the stage of developing an offer for the customer.

Vasya already had good portfolio and a number of reviews from satisfied customers, but how to show all this to your potential customers?

Then Vasya said to himself: "I'm a designer!", and decided to create his own website on the Internet.

Here he posted his portfolio, reviews, information about himself and his experience, as well as his contacts, so that a potential client could easily contact him.

Vasily also formulated his Unique Selling Proposition (USP) *, which sounded as follows: “Creating the interior design of your dreams for a reasonable price. Creative. Brightly. Practical."

So Vasya began to position himself as a professional designer who develops a product for an adequate cost. good quality for middle income people.

Step 4. We draw up an action plan (business plan)

In order to launch your business and avoid many problems, you need to be prudent and try to put your idea and action plan on paper in as much detail as possible.

You can briefly write down the main stages that you have to go through to organize and launch your project. Draw diagrams and drawings, make explanations for them.

Correctly, this stage of starting your business from scratch is called business planning. This is your instruction, following which, the chances of success are greatly increased.

I already wrote in one of the previous articles, be sure to check it out.

Now back to our hero Vasily, who decided to become an entrepreneur and quit his job. Vasily has long wanted to open a business without investments, because he did not want to risk money. He understood that without proper experience, such an experiment could end badly and lead to loss of money.

As a result, Vasya decided that his actions would consist of 3 simple stages with subtasks and look like this:

Create your own website with portfolio, reviews and contacts;
Post your portfolio online on sites for remote workers;
Inform the immediate environment about your new project (friends, acquaintances and relatives).

Stage 2. Getting the first orders

Sign contracts and receive advance payments from customers;
Fulfill orders;
Get feedback and recommendations from the customer, add work to the portfolio.

Stage 3. Dismissal from work

Write a letter of resignation;
Work out the required 2 weeks, complete work projects and transfer cases;
Agree on the supply of customers for repair and finishing work to contractors.

Now he was fully prepared for the first practical steps to transform himself from an employee into an individual entrepreneur.

Step 5. We advertise our project and find the first clients

In order to find the first customers, when you already have an offer for your services, you must first notify your acquaintances, friends and relatives. Tell them that from now on you are engaged in such and such an activity, and also try to conclude the first contracts with them.

If at the moment your services are not relevant for them, ask them for contacts of people to whom they could recommend you.

It's no secret that for a large audience coverage and automatic self-presentation, you just need to create a website for yourself.

In the meantime, the hero of our business story, Vasily, did not sit idle and developed a personal website for himself, created groups in in social networks, notified the environment about the services he provided and sent out commercial offers to your potential clients.

The first orders have arrived...

Step 6. Launching a business, earning the first money and building a brand

Having completed all the previous steps, you gradually approached the most interesting stage - the first orders, and therefore the first profits.

Isn't that what we strived for when we became entrepreneurs!?
“How to make money by starting your business from scratch?” Isn't that the question we asked ourselves?

If you show due perseverance and follow my recommendations, then you will certainly succeed. Just believe in yourself and do not give up ahead of time, be prepared for difficulties, because they will be, I tell you for sure.

So, our Vasily received and completed the first orders. As usual, he did it with his usual professionalism. The designer understood that it was not enough just to earn money, because he already knew how to do it at his office job in the company.

Possessing a strategic vision, Vasily decided that in order to develop his business and increase the value of his services, he needed to develop a name for himself, or, as they say in business circles, a reputation.

Earn yourself a name that will help you earn everything else!
folk wisdom

To do this, Vasya did not just sit at home and watch TV, but methodically engaged in self-education, attended thematic exhibitions and seminars, went to creative parties of designers and entrepreneurs, where he could find potential customers and meet new partners.

A few months later, Vasya established a reputation as an experienced and punctual professional in the field of interior design. The average cost of his order was growing, and clients came to him already on the recommendations of their friends, to whom Vasya provided high-quality design services.

Step 7. Analyze the results and expand the project

When your business began to bring tangible income, there were regular customers, and they began to recognize you in the business and professional sphere, it's time to sum up the interim results of the work and outline new horizons. Simply put, it's time to expand your project in order to increase profits and your own "weight" (your name) in the chosen business area.

Vasily did the same, he analyzed his results, income, outlined possible ways business expansion.

As a result, our designer drew up a new business plan.

Now Vasily could hire assistants for himself, who performed all the routine operations for him. Our entrepreneur opened his own interior design studio named after Vasily Pupkin. In it, he was now the leader and art director.

Thus, having gone from a novice designer and employee of the company, our now big boss Vasily proved to everyone by his own example that it is realistic to open a business from scratch and this does not require cosmic sums, and even more so loans that inexperienced entrepreneurs like to take.

Dear readers, perhaps someone will say that this is a fictional story and the issues of registering a company, proper negotiation with clients, legal issues and other subtleties are not disclosed here in detail.

Yes, this is true, but trust me, if you take these simple 7 steps as a basis, then starting a business for you will turn into an exciting journey that you will remember for a very long time. And as an experienced entrepreneur, you will share your practical knowledge with beginners.

I will say that I personally managed to open a business according to the described model.

I wish you good luck and I am sure that by approaching the beginning of your own project responsibly, after a while you will be doing what you love and getting paid for it.

Below you will find working business ideas for starting your own business from scratch, as well as real entrepreneurial stories about how my friends and I started our own business.

4. Things to do to Start Your Business from Scratch - Top 5 Business Ideas

The following business ideas will help you get started in business and feel like an entrepreneur in practice.

Some ideas will be related to making a profit with the help of the Internet, others will not.

You just have to choose the type of business you like and start diving into it.

Business idea number 1. Online store

Internet sales in Russia are growing every year - in the past 2018, the market grew by more than 150 billion rubles and exceeded 1 trillion in volume. Analysts' forecasts say that by 2023 sales will reach 2.4 trillion (!) Rubles. And the growth will continue...

It is not a sin to take advantage of this trend. However, the question is how to start? What product is really profitable to sell in online stores today? What investments will be needed? Etc.

Let's take a real example - Video-shopper online store:

the owner, Nikolai Fedotkin, is quite active in sharing information on the project;
the main product of the site - cell phones and accessories;
initial investment amounted to approximately 50,000 rubles (for the first version of the site and advertising, the goods were taken from suppliers “on order”);
now the average monthly attendance of the store is more than 500,000 people, the company already has more than 150 employees, the guys opened their own courier service, contact center, service center, full-fledged offline stores and so on

Of course, it is easier to open a store not alone, but in a community of like-minded people. An important tip is to join the clubs of online store owners, go to specialized conferences, communicate and absorb information. So you will gradually find “your” niche.

The largest club of online store owners in Russia at the moment is Imsider. The community includes thousands of working and profitable sites.

Many started even with even smaller investments - an average of 10,000 - 15,000 rubles. This is the main highlight of the Internet business: you do not need to spend money on renting a full-fledged store, a sign, repairs and many other things.

Club members work in a variety of niches:

metal detectors,
irrigators,
knitted clothes,
expensive books and diaries,
goods for gardeners and summer residents,
Tula gingerbread,
fur coats,
children's products,
hunting, fishing and much more.

The club regularly hosts online and offline events. If you are just thinking about opening your online store, I advise you to attend the club's online webinar, specially designed for beginners - “6 Steps to a Profitable Online Store”.

The webinar is completely free, where you will learn how to look for a profitable niche, evaluate your ideas correctly, understand how to build a product delivery process, make a website and launch with minimal investment. The webinar is hosted by Nikolai Fedotkin, the owner of the Video-shoper online store, that is, all information is given "first hand". Personally, I was most struck by the fact that Nikolai openly shares the figures for advertising costs - how much and where it is invested, which gives the greatest effect. And all this is not in a theoretical mode, but on the example of our own project. There is nothing better for the initial start in RuNet now.

The main advantage of the club Imsider is that all coaches are active practitioners. Everyone has their own working online store. No water and naked motivation in the style of "it's time to get off the couch." Cases, figures, concrete launch ideas…

You can sign up for the Imsider webinar at this link - just click, registration will take 20 seconds:

Business idea number 2. Business with China

The sale of trendy goods from China is now a very relevant area.

You can sell such goods by pre-purchasing them directly in China via the Internet, through social networks, one-page sites and message boards.

I have my friend Alexei in Moscow, a retail and wholesale Chinese goods. At first it was watches, various “cool things”, things for the home.

Now this business brings him clean 350,000 rubles per month.

His scheme is simple and consists of 5 steps:

Choosing the right product and testing.
Buying goods in bulk in China.
Advertising this product over the Internet in many ways.
Sending the ordered goods to the buyer by courier in Moscow or transport company across Russia.
Scale your business and reward yourself.

And once Aleksey worked as a taxi driver and, as far as I know, he started with a debt of 30,000 rubles.

His success lies in learning necessary information, you can start by watching a free webinar by Evgeny Guryev, an expert on the topic of Business with China, and then take the first steps to put this idea into practice.

Here's what Evgeny says about doing business with China - 3 topical issues:

If you want to start effective internet business selling popular products from China, visit an expert to start this type of business.

You will learn step-by-step information for starting a business right now.

Business idea number 3. Consulting and training

If you know how to do something well, then there will surely be many who want to learn from your experience and knowledge.

Nowadays, online learning is especially popular. This is where you can find hundreds and even thousands of people who are willing to pay you.

For example, I have a friend Alexei, he lives with me in the same city of Stavropol and teaches foreign languages. A few years ago, Lyosha had to go to his students at home or invite them to his home. Now the situation has changed radically, everything has become much easier.

With the advent of the Internet, my friend began to teach people English and German via Skype. I myself used his services for a year. During this time, I managed to learn English from scratch to a conversational level. As you can see, it works.

You can also open your home-based business from scratch to educate or advise people over the Internet.

Nowadays, many lawyers, accountants and teachers earn good money in this way. But there is an even more advanced option for making money on your knowledge, it consists in creating and selling your own training courses via the Internet.

To make a profit in this way you need:

choose a topic in which you understand;
write a training course on it;
start advertising this course online in many ways and earn income from sales

The advantage of this type of business is that you record your course once and sell it multiple times.

In general, the sale of information on the Internet in the form of methods and guidelines is called infobusiness. You can also open it and make it your main source of income.

Business idea number 4. Earnings with the help of the social network Twitter (Twitter)

Today, almost every person has their own profile in any of the social networks. But few people know that here, in addition to entertainment and communication, you can earn good money.

One of these opportunities is the usual for many Twitter - a social network for exchanging short messages up to 140 characters.

Ordinary people spend their time and money here, while smarter people have turned this social network into their source of permanent income.

It's no secret that wherever people hang out, there is money.

After all, our Internet users are an active solvent audience. So why don't you get some of their money. Moreover, it is absolutely legal and does not require outstanding knowledge.

It is enough just to make a few CORRECT ACTIONS and get the first profit. We have previously written about how to start a business on Twitter and earn income comparable to average salary across Russia. Read our article "" and implement the methods described in it.

Business idea number 5. We are engaged in mediation - we earn on Avito.ru

Earnings with the help of electronic bulletin boards is the easiest and most affordable for most people.

You are required to have minimal computer knowledge, a few hours a day and a desire to work for yourself.

With the help of sites that specialize in posting free ads, you can build your very profitable business.

This can be done in 3 steps:

Find what to sell
Place an ad on the site
Get a call from a buyer and sell a product

As a site for placing ads for sale, we will use the most popular Avito board (avito.ru).

Hundreds of thousands of ads are posted here every day, and the active audience of the site has tens of millions of users.

Can you imagine how many potential buyers for your product can be found here?!

First, you can start here by selling unnecessary things that you have at home, and then post ads for the sale of goods and services that you don’t even have in stock.

Do not believe that this is possible and want to know how it's done?

I myself tried to earn quick money with the help of Avito, I won’t say that I became a millionaire, but I managed to earn several thousand rubles in a week.

Business idea number 6. Grow from an employee to a business partner

If you are currently employed, it is not necessary to quit your job and start your own business. You can do this within the company you work for.

If your company is not too big, and you are one of the key specialists there, then under certain conditions you can get a share in the company's business. This will allow you not only to receive a salary, but to become a full-fledged managing partner on a par with the current owner - your main manager.

This is possible if you can directly influence the increase in the company's profits by your actions.

Become an indispensable specialist and it is quite possible that the owner of the company himself will offer you to become his business partner.

This method is offered by the legendary Russian entrepreneur Vladimir Dovgan. Yes, you will have to work hard here, but on the other hand, you will become a co-owner of an already operating company without any risks and really from scratch.

Dovgan himself cites the example of a guy who became a co-owner large network restaurants in Moscow, and before that he was a simple cook in one of the restaurants.

This young man really liked what he was doing, he was professional in cooking and courteous with the guests of the establishment.

The owners, seeing his passion for his work, first promoted him to a restaurant manager, and then offered him a stake in the business because he would develop their network of restaurants and train staff.

I don’t remember the name of this person, but now he has become a dollar millionaire, without actually opening his own business, but starting to develop someone else’s.

This is also a good way to start your own business, especially if you have a good career in a small or medium commercial company.

Business idea number 7. Building your business online

If you are good at computers, know how to create Internet projects, or at least understand the principles of their functioning, then you should consider the Internet as a way to start your business from scratch.

There are two main ways to start an online business:

1. Freelance. It's a business of giving you paid services through the Internet. If you have professional skills, such as drawing beautiful designs, writing texts professionally, or knowing programming languages, you can easily make money on the global web. More precisely, it can rather be called work for yourself. Although successful freelancers earn from 500 before 10 000 dollars per month.

You can start earning in this way on the popular exchanges for freelancers Freelance (fl.ru) and Workzilla (workzilla.ru).

2. Classic business on the Internet. It is not so easy to build a full-fledged online business on your own, it is best to follow the beaten path.

To do this, just read my article. There I talked about how you can make money on games, on social networks, on selling information from 50,000 rubles a month and gave examples of real people who are already doing this.

This concludes my review of business ideas. I hope that they will help you get moving and start earning your first money.

5. My own experience of starting a business from scratch in the service industry

As I wrote earlier, I opened my first business at the age of 19 - it was a vending business (terminals for accepting payments). Yes, it took money. Then I had several more projects. All of them had nothing to do with the Internet.

And so, about 3 years ago, my current friend and I business partner Vitaliy, without a penny of money, opened their own website creation studio. We ourselves learned to make Internet projects literally on the go, but in the end, after a few months, we earned about 500,000 rubles at our website creation studio.

Naturally, one often had to work with legal entities who transferred payment for services by bank transfer. To do this, you had to either open your own company or work through someone.

We chose the second way, having agreed with our current business partner Evgeny Korobko. Zhenya is the founder and leader of his own advertising agency. I interviewed him, you can read him in an article about, the material is published on our website.

Our first clients were familiar entrepreneurs.

We approached our business responsibly, and fulfilled orders with soul. Soon the word-of-mouth effect kicked in as our satisfied customers started recommending us to their friends.

This allowed us to get a continuous flow of customers, and sometimes we even could not cope with orders. This experience helped us to believe in ourselves, and today we have a complete picture in our head of how to start a business from scratch and make it successful.

I want to note that with the development of information technology in the world, your sales market today is the whole planet!

There are no more distances, any information is available, and now starting a business is much easier than even some 10 years ago.

I hope that all the materials in this article will help you take the first step towards your dream - own business, which over time will turn from a small home project into a huge company with a worldwide reputation.

Therefore, dear readers, I assure you, everything is in your hands, just act, because the city takes courage!

6. The real story of how my friend Misha worked as a security guard and became a businessman

Here is one of my favorite stories about a real entrepreneur who started a business from scratch. After all, I promised in the article to give examples from life.

Do you want to know how Mikhail became an entrepreneur from a laborer, opened, bought a foreign car and an apartment?

A few years ago, my friend Mikhail worked wherever possible: as a laborer at a construction site, as a loader, and as a security guard.

In a word, he was engaged in not the most monetary and intellectual work. It all started with my friend guarding a sales firm building materials. One day a client came to them who wanted to buy a large batch of building insulation, but it was not in the assortment.

Misha knew that literally 100 meters from the company he was guarding, there was another hardware store where exactly was such a heater. Taking a contact from a potential client, he went to this store in the evening and agreed that he would bring them a large client if they would give him a percentage of the purchase made from them. The management of this store agreed and Misha worked as a freelance sales manager, earning about 30 000 rubles for just one trade (recommendation).

And it was an amount equal to his monthly salary!

Michael thought it was an interesting thing, and financial results from the deal gave him confidence. So he quit his job and started by negotiating with various firms that he would sell their products. Since Misha already worked as a handyman and security guards in construction company, then the goods for sale were also chosen for construction: windows, doors, fittings, roofing, and so on.

My friend just walked around the construction sites of the city and offered his goods. Some were bought from him, some not. As a result, Mikhail formed an assortment of the most hot goods and understood how to properly negotiate with foremen at construction sites.

After 2 years, Mikhail opened his own company selling building materials and connected his brother to this business. Prior to that, his brother Kostya worked at Gorgas and received the usual small salary. Now the guys are quite successful in sales and earn good money.

By the way, I have been to their office more than once and have known Misha for several years. He told me this story himself.

Output:
By opening a business from scratch, you avoid the risk of losing money, and this is the most important thing. Also, starting without material resources teaches you to make better decisions in order to earn money. After all, if you manage to make a profit without investing, then with money you can even become a successful entrepreneur.

See you in the next articles and good luck in your business!

Please rate the article and leave comments below, I will appreciate it.

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