Business plan for a beauty salon (ready-made example with calculations). Beauty salon business plan. Evaluation of the effectiveness of the business plan and possible risks
- Service list
- Equipment costs
- Staff costs
- Final calculation
Beauty salon is a promising type of business that is gaining popularity. According to research, there are 77 salons for every 1,000 women in large cities. At the same time, to obtain the same data for provincial settlements quite difficult. But in order to occupy your niche in this business, you need to open a salon now, because after a while the market will be oversaturated with such services and it will be more difficult for newcomers to make a profit in this area. For readers of the site //we compiled the site ready business plan beauty salon with calculations for 2019. Below you can find the approximate costs of starting such a business.
Service list
To open a beauty salon you will need start-up capital, which can be attracted in part or in whole in the form of credit funds. In 2019, entrepreneurs can take advantage of state program aimed at supporting small and medium businesses.
Immediately you need to decide on the list of services that the beauty salon will provide. Let's take the following as an example:
- hairdressing services- haircuts for women, men, children;
- manicure;
- pedicure;
- cosmetology services, including hair removal, peeling, eyebrow, body and face skin care;
- massage;
- solarium.
To open a beauty salon with a similar list of services, a room of 125 m 2 will be required, which will be divided as follows:
- Reception - administrator's area with a counter and a wardrobe - 11 m 2.
- Hairdressing hall - 26 m 2.
- Hair care cabinet - 12 m 2. This is a specialized room where washing, waving and hair coloring will be carried out, do not confuse it with a hairdressing room.
- Office of pedicure and manicure - 12 m 2.
- massage room- 16 m 2.
- Solarium - 15 m 2.
- Make-up artist's office - 8 m 2.
- Room for staff - 15 m 2.
- Utility room - 10 m 2.
At the same time, in our business plan, the cost of funds for the repair and re-equipment of the premises will average 240-280 thousand rubles.
The rent of such premises will require 70-80 thousand rubles a month, the acquisition will cost 5.6-7.2 million rubles, depending on the area of the city (prices are taken average for the regional centers of the western regions of the Russian Federation).
The premises may be located on the ground floor of a residential building and must be removed from the housing stock. It is desirable that it be a busy place close to entertainment, shopping, business centers, as well as public transport stops.
Equipment costs
The equipment costs shown below are weighted averages and may vary depending on the manufacturer, the material from which it is made and its functional features. The business plan includes a detailed description of the equipment of each salon room.
The beauty industry is developing at lightning speed, and it is not surprising that the demand for beauty procedures is growing every day: perm, styling, makeup, sugaring, nail and eyelash extensions. And this is only a small part of the services. Therefore, a beauty salon will always be in demand, which, with the right approach, can turn into a worthy source of income ... Consider how to open your own business and what it will take.
This review presents a business plan for a beauty salon "from A to Z" (with calculations for 2018).
Before undertaking a business plan, be sure to review video, in which real owners of beauty salons talk about how the business works from the inside:
Objective of the project- open a beauty salon in a city with a population of 1 million-1.6 million people with the provision of hair, nail, face care services.
The beauty salon is aimed at women and men aged 30 to 55 years.
Services:
- salon;
- manicure;
- beautician
- massage;
- solarium.
The business plan presented in the article payback in 24.11 months! All information and detailed calculations read the article.
Beauty salon formats
There are several types of such services, which differ in the quantity and quality of the services provided. Also, these types differ among themselves in pricing policy and in the range of services provided.
- A basic level of. If you do not have a lot of time and capital, then you can start with this option, since it will undoubtedly be in demand among representatives of a certain category. With the right approach, the basic version can develop into the highest class. The base level salon can be located in a small town, often the location is chosen in the building of a residential building. In this case, the clients of your salon will be people who work and live nearby. Such an institution will be designed for a small number of services provided.
- Average level. If the previous option could be an ordinary hairdresser, then this one will provide more services. Prices in such a beauty studio will be slightly higher than in the basic level, but their quality will also be appropriate. In this case, your customers will be people with high and medium incomes.
- Highest level. Prices in institutions of this class are much higher than at the basic and average level, however, the approach to each client is individual. In this case, the institution will provide a full range of services of appropriate quality - these are SPA treatments, massages, a tanning studio, and other related services.
Market analysis
Before embarking on the business of your dreams, it is necessary for a business plan to properly analyze the market in the region in which you are going to operate.
The salon business as a whole can be called a direction that is developing very quickly.
A large number of beauty salons are opening that provide a high level of service, as well as new separate areas of procedures are opening that will ensure youth and beauty for the fair sex of any age. Moreover, establishments are opening not only in large cities with a population of a million or more, but also in small towns.
And there are explanations for the growth in the number of salons:
- Russians are increasingly striving for Western standards of beauty;
- there is a need to improve the service;
- the number of services provided is growing all the time, new hairdressing salons are appearing, an increasing number of manicure masters are appearing, figure correction services are appearing and much more, therefore, every woman dreams of trying out a new procedure on herself;
- an increasing trend among male clients should also be noted, and it is no secret to anyone that at present about a quarter of all clients of Russian salons are males;
- it became possible to attract high-class specialists to work, because they are trained in the world's best workshops;
- Previously, many people did not understand the difference between going to the salon or leaving at home, but recently they began to understand.
Legal Issues
If you are going to open a beauty salon, then you will need to collect some documents, without which the activity is impossible.
- Registration documents, namely information about the right and form of ownership of the object, about the charter;
- Lease agreement, if any.
- Conclusion. In order to obtain this certificate, you will need possession of the technical documentation of the premises, an assortment list, contracts established on an individual basis.
Of course, you will need to maintain accounting records and other documents that allow you to keep records of your activities.
Choice of location and premises
- For the conduct of any business, the location of the office or the premises for the provision of services is decisive.
- It is desirable that your salon is located on the street, where there is always a large flow of people, and also has convenient parking. This set of factors is standard for each individual case.
- Room requirements must be met. Of course, the room must comply with all norms and standards, and also have its own form style, which will emphasize his individuality.
- It is desirable to have display windows, rain protection devices, a central entrance and, if necessary, an additional entrance.
- The salon should be able to connect equipment, as well as have an emergency exit.
Regarding the services provided, you can determine the layout of the premises and the minimum space requirements:
As a result, for the provision of the planned beauty services, a room with an area of at least 121m2 will be required.
Beauty salon staff
| Staff | Salary per 1 employee (rub.) | The number of employees | Salary Total (rub.) |
| Administrator | 30 000 | 1 | 30 000 |
| The hairdresser | 25 000 | 2 | 50 000 |
| Beautician | 30 000 | 1 | 30 000 |
| Master of nail service | 25 000 | 3 | 75 000 |
| solarium manager | 15 000 | 1 | 15 000 |
| Masseur | 20 000 | 1 | 20 000 |
| Cleaning woman | 15 000 | 2 | 30 000 |
| Total | 250 000 | ||
| Deductions (30%) | 75 000 | ||
Equipment, furniture and materials
| Name | Price | Quantity | Price |
| Administration | |||
| Administration desk | 15 000 | 1 | 15 000 |
| Wardrobe | 17 000 | 1 | 17 000 |
| Cash register | 15 000 | 1 | 15 000 |
| Sofa | 25 000 | 1 | 25 000 |
| Television | 40 000 | 1 | 40 000 |
| Hangers | 300 | 15 | 4 500 |
| Armchair | 2 500 | 1 | 2 500 |
| Hairdressing salon (2 workplaces) | |||
| hairdressing wash | 15 000 | 1 | 15 000 |
| Sushuar | 9 000 | 1 | 9 000 |
| Mirror | 1 500 | 2 | 3 000 |
| barber chair | 12 000 | 2 | 24 000 |
| Hairdressing accessories | 10 000 | 2 | 20 000 |
| hairdressing tools | 30 000 | 2 | 30 000 |
| Master's chair | 2 000 | 2 | 4 000 |
| Manicure room (3 jobs) | |||
| Manicure corner (table, 2 chairs, lamp) | 17 000 | 3 | 51 000 |
| Manicure hood | 3 000 | 3 | 9 000 |
| Manicure tools | 10 000 | 3 | 30 000 |
| Nail art set | 50 000 | 1 | 50 000 |
| Beautician's office | |||
| Cosmetology chair | 20 000 | 1 | 20 000 |
| Air sterilizer | 2 000 | 1 | 2 000 |
| Lamp | 4 000 | 1 | 4 000 |
| Cosmetic harvester | 7 000 | 1 | 7 000 |
| masks | 30 000 | — | 30 000 |
| Masseur's office | |||
| massage table | 6 000 | 1 | 6 000 |
| Couch | 8 500 | 1 | 8 500 |
| Solarium | |||
| Horizontal solarium | 200 000 | 1 | 200 000 |
| Expenses 621,500 rubles | |||
Calculations of costs at the start and payback
The main component of any business plan is the financial part, since it contains the feasibility of opening this business and calculates all profitability indicators.
| Staff | Monthly profit (rub.) | |
| Hairdresser (2 people) | 80 000 * 2= 160 000 | |
| Beautician | 200 000 | |
| Master of nail service (3 people) | 70 000 * 3 = 210 000 | |
| solarium manager | 24 000 | |
| Masseur | 100 000 | |
| Total: 694,000 | ||
| Profit after taxes is: 589,900 | ||
Net profit per month = 589 900-555 000= 34 900 rubles
Payback period, divide the initial costs by the amount of net profit: 841 500 /34 900 = 24.11 months.
Profitability: 5.02%
♦ Initial investment: 1,225,000 rubles
♦ Payback period: 9 months
♦ Beauty salon profitability: 55%
Presentable appearance important to many people. They are ready to invest in special procedures, cosmetics, visits to specialists in order to maintain their beauty.
As you know, demand creates supply. Therefore, opening a company in the field of beauty has great potential and profitability.
As in any other serious business, the first step to success is to write beauty salon business plan.
Why open a beauty salon?
- Such a business in the future can be developed into a whole network of salons.
In this case, the name will start working for you, and new investors for the business may appear. - To get started, a minimum staff and a set of equipment will suffice.
- For a beauty salon, it is not necessary to rent a large room.
If there is enough space for 2-3 masters (7 sq.m. per workplace) - this is quite enough to start the full functioning of the company. - Business demonstrates high rates of development.
After all, even in times of crisis, people try to allocate money for personal care. - The initial investment is relatively small.
At the same time, competent adherence to the business plan will allow you to recoup them in 9-12 months.
Beauty Salon Business Plan: Planning
Project Summary
A business plan for a beauty salon begins with a summary of the future enterprise.
This is the shortest section of the plan, but no less important.
Introductory 5-6 sentences should briefly reveal the essence of the project and interest the reader.
In this paragraph, the entrepreneur describes in more detail the goals he has set for himself and with the help of what methods he plans to achieve the desired.
The first ones include:
- profit from the organization of a beauty salon;
- development of a step-by-step development strategy;
- analysis and conclusions regarding the payback of the project.
The first of the goals is the main one, because all further steps of the entrepreneur are focused on opening a salon.
Company business plan information
This section of the business plan contains information about the name of the enterprise, its location, and work schedule.
The location of the salon is most advantageous on a street with a busy traffic of pedestrians and cars, with parking spaces.
An important condition for success is the absence of competing firms nearby.
The firm may be in shopping center or office building. But in this case, special attention is paid to outdoor advertising, a noticeable sign and clear signs for visitors.
beauty salon marketing plan
In the "Marketing" section of the business plan, the place of the project in the service market is determined, strengths and presence of competitors.
The final document should include an analysis and description of the following factors:
- Trends in the development of the beauty and services sector in the current conditions.
- Analysis of how the location of the salon will affect the success of the salon.
- Information about the client base: age, gender, income level, etc.
- Analysis of the advertising campaign that will be undertaken during the opening of the salon and its promotion.
- Information about competitors, their advantages, features.
At the moment, the decision to open a beauty salon demonstrates a high level of profitability.
With a competent approach to the placement of the company, as well as its promotion, there is every opportunity to obtain a constant stable flow of customers.
Target audience of the project
The largest part of clients of beauty salons in the current business plan is represented by women aged 25-34. However, in recent years, the segment represented by teenagers aged 14-18 has also been growing.Both girls and boys strive to put themselves in order, trying to minimize the manifestations of adolescence.
Average income target audience totally depends on the type of salon. Obviously, VIP class establishments are mainly visited by people with an income of 50-80 thousand rubles. per month. At the same time, for visitors to economy-class firms, an income of 20-30 thousand rubles is typical. per person.
Salon advertising campaign
However, there are several options for an inexpensive but effective advertising campaign for current business plan:
- Adding to maps.
Many customers are looking for a salon on request a la "China-Gorod metro haircut."
To get into the results of the issuance, usually you don’t even have to pay extra. So be sure to pay attention to these directories on a geographical basis! - Gift certificates.
You can’t even imagine how often people give each other pre-paid beauty salon services.
This gift is considered necessary, universal, and often affordable. The introduction of this service will attract new customers to you. - Advertising on the forums.
The female part of the Internet space spends quite a lot of time on forums. And trusts the recommendations received there.
If your services are recommended in one of the popular communities, expect a stream of new customers.
The main thing is not to order the writing of laudatory odes that have nothing to do with reality. Then you will only secure a damaged reputation for yourself. - Social networks.
AT modern world development of the company without representation in in social networks almost impossible.
For starters, you should create accounts on Vkontakte and Facebook. The rest of the chains increase brand awareness, but rarely have a significant impact on sales.
Project Services
To make a list necessary equipment, consumables and employees, you need to establish in the business plan a list of services that will be provided in the beauty salon.
- Hair care: men's and women's haircuts, hair styling, wedding and evening hairstyles, hair care with special products and procedures.
- Nail care: a full range of activities dedicated to pedicure and manicure.
- Services of a cosmetologist.
- Skin care: procedures using special cosmetics, massages. When expanding the list of services, this can include a solarium.
Salon staff
The organization of a beauty salon requires the following employees in the state:
- Administrator.
Responsibilities include: taking orders, purchasing inventory, managing finances, coordinating the work of other team members. - The hairdresser.
Since women's haircuts are statistically more popular, it is necessary to hire two universal masters for the women's room and one for the men's. - Masseur.
- Master of nail care.
On the initial stage one person is enough.
Subsequently, the staff may expand. - Cosmetologist, who also performs the duties of a make-up artist.
The staff at the time of opening the salon will be seven people, with the exception of the head.
Job Responsibilities according to the Labor Code, shift schedule, salary - all these data must be displayed in the business plan.
Beauty salon business plan: implementation
“Those who want to become rich should think about the fact that they will have to spend much more time on work and much less time on passive recreation.”
Daniel Kahneman
Project Implementation Schedule
With the help of a project implementation plan, scheduled by months, business initiators can control the process of opening a salon on time.
For each stage, a responsible person is assigned and a description of the necessary actions is given.
- The future owner of the salon registers as an entrepreneur, draws up a state of emergency, orders a seal.
The necessary permits for work are also issued.
The last item may take several months. For example, in order to obtain fire safety papers, the salon premises must already be repaired and brought into line with the standards. - Looking for a space for a beauty salon.
This process can also take a long time, because the future location depends the lion's share success.
Therefore, there is no need to rush.
- Equipment for the work of craftsmen, a recreation area (TV, coffee machine) and an administrator's place (computer, printer, telephone, modem) are ordered.
It is necessary to specify who and in what time frame will deliver the products. - The found premises are repaired by an invited team of specialists.
You can decorate the interior on your own if the budget is limited, and it is not yet possible to invite a designer. - The search for employees for a beauty salon begins.
- is running advertising campaign, which will continue for as long as the salon exists, and a budget will be allocated for this.
Until the moment of reaching the break-even level, financing should be especially active.
- Purchased equipment is installed and connected.
The finishing touches are being added to the interior design. - Staff are instructed as needed Fire safety, first aid) and teach additional skills.
- The beauty salon is ready to open.
Cost of opening a beauty salon
To calculate indicators for such an important section as " Beauty salon business plan: finance”, use indicators of similar organizations and data on the cost of the most common services.| № | Name | Price, rub.) |
|---|---|---|
| 1. | Documentation | 10 000 |
| 2. | Decoration of the guest area: | 200 000 |
| Rack | - | |
Sofa  | - | |
| Table | - | |
| Armchair | - | |
| Television | - | |
| Hanger | - | |
| 3. | Barbers' room: women's and men's | 365 000 |
| 4. | Manicurist's place | 100 000 |
| 5. | Place for masseur | 125 000 |
| 6. | Place for beautician | 425 000 |
In total, the opening costs will amount to at least 1,225,000 rubles.
P.S. This does not include the cost of the premises, which are included in the "Monthly expenses: rent" section. In the case of buying premises, the costs will be much higher.
Beauty salon business plan: financial section
Monthly expenses
Every month, the owner will spend at least 218,000 rubles to maintain the work of the salon and its development.
Based on the amounts given in the business plan, it is possible to calculate the expected profit and the rate of return on the project.
what to consider when opening a beauty salon -
watch in this video!
Revenue and payback of a beauty salon
For inclusion in beauty salon business plan In the section describing the payback of the project, it is important to indicate the estimated monthly income.
For this business the nature of seasonality.
The peak of clients falls at the end of spring, when clients want to renew themselves, meet the warmth with beautiful and well-groomed. In the summer, there is a noticeable decline in demand for services due to vacations and a decrease in incomes of the population. The next peak falls on the pre-New Year period for obvious reasons.
On average, one hairdresser serves 10-12 clients per day.
With an average cost of a service of 300 rubles and the presence of three masters in the staff, the income from haircuts and styling per month will be:
3*10*600 = 18,000 rubles a day, 18,000*30 = 540,000 rubles.
According to the same scheme, income from the work of a nail care master, cosmetologist and masseur is calculated.
A manicure and pedicure master brings about 105,000 rubles a month. Cosmetologist - 72,000 rubles, and massage master - 81,000 rubles.
The total income for the month according to the business plan will be: 798,000 rubles.
Subtracted from this amount monthly expenses. Based on these figures, the payback period of the project can be calculated. It will be 7-9 months.
Opening a beauty salon is not as difficult as it might seem at first glance.
The most important and decisive step from which an entrepreneur's path to success begins is. This document does not just allow you to receive investments or a loan from a bank. First of all, he helps the initiator of the project to outline a plan for the development of the enterprise.
A business plan should not just be drawn up and put aside. You need to constantly return to it in order to control: is your beauty salon developing in the right direction?
If you invest time and effort into the process, success will not be long in coming!
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Today, people are increasingly striving to have a beautiful appearance. This becomes a big incentive to open new beauty salons. In terms of demand, the salon business is highly promising. The business plan for opening a beauty salon indicates the possibility of attracting a large number of clients, subject to certain conditions of professional management.
Objective of the project: making a profit by providing beauty services to the population.
The main success factors of a beauty salon:
- The steadily increasing desire of Russians for Western standards of beauty.
- Service improvement.
- Increasing the number of services
- Growth in the number of male clients (1/4 of salon visitors are men).
- The possibility of attracting high-class specialists, training in the best foreign workshops.
- Understanding the difference between home care and professional beauty treatments in the salon.
The amount of initial investment is 945 000 rubles.
The break-even point is reached On the second month of work.
The payback period is 10 months.
Average monthly profit of the 1st year of project implementation 127 600 rub.
2. Description of the business, product or service
salon business is a fast growing area.
A novice businessman should know that in just open saloon no need to immediately offer visitors everything possible services. Such innovations are introduced gradually. You need to be able to please customers with new services every time. If you implement everything at once, then, firstly, it will be difficult to figure out which services are in great demand, and secondly, you can simply confuse visitors.
This salon is located in a residential area, within walking distance from the houses. It is convenient to visit it both after work and on weekends. The room has a cozy, warm atmosphere. The beauty salon is included in the economy segment and has a relatively low investment and a quick payback. The average bill of such a salon is 700-900 rubles. It has a large flow of customers and is not subject to economic crises.
Services:
- Hairdressing services: coloring, highlighting, hair extensions, hair straightening, various hairstyles and styling, hair care;
- Nail service: manicure, pedicure, gel polish, shellac, nail extension;
- Body depilation with wax, sugar (sugaring);
- Classic, relaxing, anti-cellulite massage;
- Facial tattoo, correction and coloring of eyebrows and eyelashes.
To maximize profits in a beauty salon, related products are sold:
- Hair care products;
- Body care products;
- Decorative cosmetics.
3. Description of the market
The beauty market in Russia is still far from being saturated. The demand for beauty services continues to grow, currently the market saturation is no more than 50%. Market operators predict the growth of beauty salons at least 10% per year. The beauty industry can withstand any crisis. Being well-groomed and attractive is a value for all time. In any economic situation, the services of hairdressers and cosmetologists will be in demand. Even in the last crisis of 2014, beauty salons continued to open. The main thing is to be consistent in pricing policy and think over a strategy.
The target audience
The target audience of the project can be divided into two separate categories: potential TA and real TA.
To potential target audience can be attributed to all people who have a need to visit a beauty salon from time to time. These can be people of any age and gender with an average and below average level of income. Most wanted consumers use the services of hairdressers. Most of the other services are designed for women aged 27 to 45 years. As a rule, it is they who are more attentive to their appearance and make up the bulk of consumers and are real target audience salon.
4. Sales and Marketing
5. Production plan
The main goal of the project is to open a beauty salon and maximize its profits.
Overview of the real estate market for the selection of the optimal premises.
Requirements for the premises of the beauty elephant:
- Location: sleeping area;
- Room area - 70-100 m2;
- Separate entrance from the street or from the end;
- It is desirable to have parking for 5 cars or more;
- Preferably ground floor or semi-basement with windows. The basement is not considered. You can consider the second floor with a comfortable and short flight of stairs. Above the second floor, it is not recommended to consider the location of the salon;
- A place on the facade facing the street is obligatory for a sign, it is also desirable to have a place for placing a banner.
Registration of a legal entity.
Activities can be carried out as individual- IP, and entity- OOO.
SES conclusion.
To get it, you need:
- Technical documentation for the premises;
- Assortment list;
- Agreement with the organization for the removal of garbage and hair;
- Contract for washing peignoirs, towels;
- Documents for sterilizers;
- Contract for disinfestation, disinfection, sanitary passport;
- Contract for the maintenance of the exhaust ventilation system;
In addition, a sample business plan for a beauty salon should indicate the need for the following list of documents:
- Conclusion to work from the fire inspection;
- Permission to carry out activities from the administration of the settlement;
- Permission to carry out trade in related products (from the administration and SES);
- Agreement with the Housing Office for maintenance (electrical wiring, water supply, etc.);
- Agreement with the organization for the maintenance of the cash register;
- HR documentation package;
6. Organizational structure
Staffing schedule:
- director - 1,
- administrator - 2,
- masters - 8.
The total number of employees is 11 people.
For an opening salon, the selection of employees is very important, because the whole business can depend on it. Verification of the professionalism of the masters should be carried out only by a qualified specialist in this field. Oral interview must be combined with practice. At an interview with masters, it is necessary not only to evaluate their level and work experience, but also to evaluate their behavior, sociability, and goodwill.
Ways to search for employees: ads, employment exchange, educational institutions, acquaintances, the Internet.
The method of calculating the wages of masters is piecework. Masters receive 40% percent of the work done. Administrators and the director receive a fixed salary.
Calculation wages employees, rub.
1 month | 2 month | 3 month | 4 month | 5 month | 6 month |
|
Manicure | ||||||
hairdressing services | ||||||
Cosmetology | ||||||
Administrator, 2 people | ||||||
Director | ||||||
Total: |
7 month | 8 month | 9 month | 10 month | 11 month | 12 month |
|
Manicure | ||||||
hairdressing services | ||||||
Cosmetology | ||||||
Administrator, 2 people | ||||||
Director | ||||||
Total: |
7. Financial plan
Investment costs for opening this business amount to 945,000 rubles.
Sales plan for the 1st year of the project, rub.
REVENUE | 1 month of work | 2 month of work | 3 months of work |
||||||
Number of clients (month) | Wed standing. services (rub.) | Total | Number of clients (month) | Wed standing. services (rub.) | Total | Number of clients (month) | Wed standing. services (rub.) | Total |
|
Master1 | |||||||||
Master2 | |||||||||
Master1 | |||||||||
Master2 | |||||||||
Master3 | |||||||||
Master4 | |||||||||
Cosmetology total, incl. | |||||||||
Master1 | |||||||||
Master2 | |||||||||
Products for sale | |||||||||
TOTAL REVENUE | |||||||||
REVENUE | 4 months of work | 5 month of work | 6 months of work |
||||||
Number of clients (month) | Wed standing. services (rub.) | Total | Number of clients (month) | Wed standing. services (rub.) | Total | Number of clients (month) | Wed standing. services (rub.) | Total |
|
Total nail service, incl. | |||||||||
Master1 | |||||||||
Master2 | |||||||||
Hairdressing services total, incl. | |||||||||
Master1 | |||||||||
Master2 | |||||||||
Master3 | |||||||||
Master4 | |||||||||
Cosmetology total, incl. | |||||||||
Master1 | |||||||||
Master2 | |||||||||
Products for sale | |||||||||
Currently, the salon business is considered one of the most profitable and fastest growing. This can be explained by the fact that people always want to look good, especially women. Yes, of course, you can do without extended nails, but you can’t do without a hairstyle. Most of all, long hair annoys men and pensioners. Therefore, a salon or even a small hairdresser will always be in demand, regardless of financial well-being world economy.
Our business plan for opening a beauty salon will help novice businessmen make their start in this area very successfully. You will find out which registration form you need to choose for the salon, which services are worth providing and which are not. We will present the most common financial plan for the purchase of equipment, the criteria for choosing a suitable premises are indicated, the profitability of a beauty salon and payback are considered.
The relevance of the beauty salon business idea
Now we can confidently say that the salon business is firmly entrenched in the services market. Wherever you look - only salons! And even sometimes you can see several beauty salons located side by side with each other. Are their owners so sure of themselves that they are absolutely not afraid of competition?
It should be noted that there has always been competition in this area. But upon opening similar business it is better to think not about competition, but about the quality of services provided. Then your competitors will worry. If the salon has good advertising, experienced craftsmen and a full range of services, it will always bring good profit(even at the beginning).
But the interior of the salon is different. Now even the most ordinary hairdressers call themselves "salons", although the level, of course, is not the same. Therefore, do not deceive customers with a proud sign.
If you are thinking about opening such an institution, then first ask yourself a question. Who is the salon for? If you are in a large metropolis with a huge number of residents and plan to provide a large number of business class services, then, of course, open a beauty salon and think carefully about its image name. But if services will be provided mainly to pensioners who are more accustomed to hairdressing salons and are afraid to go into salons, then the salon is useless. We call the business in the old fashioned way "hairdresser's", otherwise it will scare away your potential clients. You can also subdivide salons into other categories, such as pet salons, children's beauty studios, image studios, etc. The main thing is not to get confused in all this variety of names and be able to accurately indicate the categories of your salon.
Salon registration
After the direction of the salon is chosen, it's time to think about registration. The best thing . in this case it will be 93.02.
The following documents are required to register a salon.
- Business plan.
- Lease contract.
- Conclusions from the fire and sanitary services.
- Permission to carry out activities.
- Contract for the export of waste materials (in this case, hair).
- Agreement on maintenance with the JEC.
- Certificate of conformity.
- Medical records for all employees.
Depending on the region, the package of documents may be supplemented.
Note that you need to remember that some areas of the beauty salon must be licensed. Obtain a license if the salon will provide massage or cosmetology services. That is, these are all those services that involve a violation of the skin.
How to open a beauty salon from scratch?
Premises for a beauty salon
First you need to think about where to carry out this activity. That is, what kind of room is needed for this. It can be of any area, but most likely you will not own it. There are two ways: either rent the premises, or buy it. The second option, of course, is acceptable only for very wealthy citizens, since commercial real estate in our time is big money. Therefore, most will have to be content with renting a room for a beauty salon. Of course, God knows what, and the dependence on the landlord is great, but rent always pays off.
The main thing when choosing a room is to pay attention to the fact that there are all the necessary conditions for work. In the cabin, you will definitely need a utility room, a bathroom, sinks. If plumbing is not installed, then be sure to agree with the landlord on its installation.
Purchase of equipment and furniture
To carry out the type of activity of a beauty salon, you will need to purchase the following equipment (an indicative list):
- mirrors,
- barber tables,
- manicure table,
- reception desk,
- barber chairs,
- lockers and bedside tables.
Recruitment
For an opening salon, the selection of employees is very important, because the whole business can depend on it. All tests of the skill of "recruits" should be carried out only by a qualified specialist in this field. In no case should you draw any conclusions during an oral interview. Note that it is better to immediately combine oral interviews with practice. At the interview with the masters, it is necessary to evaluate not only their level and work experience, but also evaluate their behavior and sociability.
Calculating the wages of employees is also a simple matter. Usually the master gets percentage of work done. If an employee is just starting to gain experience in this area (trainee), then he is given a fixed salary.
You can search for employees in different ways: through ads, the employment exchange, educational institutions through friends and the internet.
Description of the beauty salon
A novice businessman should know that in a newly opened salon it is not necessary to immediately offer visitors all possible services. Such innovations are introduced gradually. You need to be able to please customers with new services every time. If you immediately dump the whole arsenal on them, then, firstly, it will be difficult to figure out which services are in great demand, and secondly, you can simply confuse visitors.
In addition, when choosing a set of services, you must rely on the category of customers that you are going to serve. Naturally, piercings and trendy hairstyles will not be popular among pensioners, but you can introduce inexpensive spa treatments or your own anti-aging program.
We offer a small list of services of a beauty salon: 
- spa treatments,
- mesotherapy,
- body shaping programs
- face and nose cleansing
- manicure and pedicure,
- thalassotherapy,
- solarium,
- massage, etc.
If you want to distinguish yourself, then you can try to arrange in your salon something that your competitors do not have. For example, do afro weaving, piercing, perm and eyelash extensions, depilation, henna drawings. The main thing here is the imagination of the business owner.
Financial plan: how much does it cost to open a beauty salon?
The minimum amount to open the simplest salon is about 60,000 rubles. But, as practice shows, not everyone manages to meet it. For a medium-sized salon, open from scratch, you will need somewhere around 400,000 rubles. This is a more real cost of such pleasure.
The sources of profit in this case are all employees. It is best if they receive a salary as a percentage of work. Then they can not be included in the initial costs of opening a salon. After all, if there are no customers at the initial stage, then a fixed wage can become an unplanned expense item.
It is more difficult with sources of expenses, because there will be many more of them. These are the costs of renting premises, salaries, utilities, garbage collection, consumables, telephone communication, security, etc. These are the main sources. You may have more or less of them - the main thing is to take into account everything possible when calculating, because then you will not have to expect unforeseen troubles.
Approximate calculations
- from 1 hairdresser - 40,000 rubles. per month (this is minus the salary of the master);
- from 1 manicure master - 30,000 rubles. per month;
- if we have two hairdressers and a manicurist, then the total monthly profit will be 110,000 rubles.
- rent - 20,000 rubles;
- utility bills - 5,000 rubles;
- garbage disposal - 3,000 rubles;
- purchase Supplies- 10,000 rubles;
- alarm system (security) - 15,000 rubles;
- telephone conversations - 3,000 rubles;
- advertising - 5,000 rubles.
Total: expenses amount to 61,000 rubles.
110,000 - 61,000 \u003d 49,000 rubles. net profit from one salon per month.
Business selling dresses for brides and other wedding services:
Beauty salon payback
To determine whether it is profitable to open a beauty salon, you need to make average calculations of the profit of the salon. Of course, in different periods of time, income can be different. For example, during the holidays, the profit is greater, and during the holidays it can be completely zero.
Experts advise such a formula for calculating profit. We take, for example, hairdressers. We estimate the average price of the service (since they can be different) and multiply it by the average number of clients per day, then multiply by working days. We subtract 40% of the employee's salary from this and get a profit from this category of craftsmen per month. In order to get net income, it is necessary to subtract the costs of rent, material, etc. from the resulting amount.
As a rule, the average salon pays off from one to two years, in rare cases the payback period may be less.
If we take the above example, then at a cost of 400,000 rubles. to open a salon, it will pay off in 10 months. Why 10 and not 8 months? Everything is simple. We take into account how much money we still have to spend on initial expenses in the form of repairs to the premises, and also deduct from net income a certain amount that we will spend on ourselves every month.
beauty salon advertisement
Salon advertising should be singled out as a separate item, because usually all novice salon owners stumble on this. Just signage is not enough. After all, modern salons are so diverse in their services that one sign “Beauty Salon” makes it completely incomprehensible whether they offer a service that we have been looking for for a long time, or whether they just do a haircut here.
Outdoor advertising
It could be billboards. But the shield is expensive, especially for large cities. Therefore, in our advertising, the main thing will not be its size, but information. Outdoor advertising is obliged to attract attention with its unusualness - you don’t need to do it like everyone else.
Advertising in periodicals
Advertising in newspapers and magazines is still bearing fruit, you should not treat it with disdain. But you should not advertise there for business class. Information in magazines is sought by those who need good discounts as well as graduates of educational institutions.
TV and radio advertising
Internet advertising
A very popular method now. You can advertise the salon everywhere: on forums, in groups, in social networks. networks. However, it will be most effective if you make your own website or start a blog.
Active advertising
Active is now called the ad that specifically encourages visitors to come to you. It could be flyers that you hand out on the street, or even a person with a mouthpiece shouting out information about promotions. Highly good way. But it is not recommended to hire a special person for this. 
In addition, the owner of the salon himself should not engage in active advertising. An owner running down the street with flyers (even at the opening stage) will give his business a bad reputation. It is best to send advertisers to the salon one by one, especially those who do not currently have clients.
It might be useful to read:
- What is needed to open a sole proprietorship;
- Dry cleaning activities Okvad laundry and dry cleaning;
- Is a special assessment of working conditions necessary?;
- Factor analysis of the payroll;
- Fill out an application for opening a sole proprietorship;
- How to open a sports bar with minimal investment;
- Perfect competition: features and distribution;
- Information to be included in the sample;