Poster on what. What is a poster? Meaning and types of posters. Large format printing of posters and posters

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Advertising posters need to be developed competently. They may attract the attention of the audience, or they may not. In any case, posters represent your company. First you need to decide what information you want to convey to the public. Then try to compose a short message. The fewer words, the better. After that add the concept, fill out your message.

What is the story of an advertising poster

The first posters appeared in ancient Egypt. Of course, ancient images have nothing to do with modern posters. As you know, in those days slavery flourished, but in rare cases, slaves escaped from their masters. The latter needed to post information about what had happened, for which ads were created. They are the "ancestors" of modern advertising posters.

The culture developed, in ancient Greece and Rome, with the help of posters, the population was informed about the upcoming performances, attractive trade offers. As a matter of fact, even today we see advertising posters used for similar purposes.

Probably few people know, but the poster has an official birthday, or rather, the year is 1482. Book dealer from England, Batold, was the first to use the poster for the new edition of Euclidean Geometry. The first poster did not reach our days, we can only guess what it looked like, but the copy of 1491 was preserved. He advertised a chivalrous novel, The Fine Melusin. This poster is different in that for the first time erotic motifs were captured on it.

At the end of the 18th century (in 1796), the German Alois Zenefelder came up with a new method of printing images. The drawing began to be applied to a special stone using a chemical composition, then it was covered with paint, which remained only in the image. This method was much cheaper. Until 1860, posters were printed on a white or color background, but only in black ink.

The next important stage in the development of an advertising poster is the discovery of the method of chromolithography. It is a mistake to assume that it belongs to the Frenchman Godfroy Engelmann, who in 1838 received two thousand francs for him. In fact, six years earlier, the Russian artist Korniliy Tromonin, using chromolithography, printed illustrations for a book about Prince Svyatoslav. The book sold 600 copies. In addition, Korniliy Yakovlevich was the first to create albums with color reproductions of paintings.

The next significant year is 1865. At this time, printing technology became easier thanks to photochromolithography invented by Baron von Ransonet from Austria. This method   was based on a photographic image and allowed to get almost any shade of blue, red and yellow. Thus, it was possible to make cheap reproductions that conveyed the artist’s natural colors.

In 1866, the graphic artist and set designer Jules Scheret from France founded a small lithograph in the capital of the country. He determined what the poster should be - catchy (due to bright colors), concise and so that the text and image could be seen “on the go”, and attention could be concentrated on the main thing. He has designed more than 1000 posters, mainly advertising exhibitions and masquerades.

At the end of the 19th century, in 1897, an exhibition of posters and posters was held in St. Petersburg, which brought together people from all over the world. A large number of artists came to this exhibition with their best works. She was visited by many spectators, everyone was impressed by what they saw. Thus, the poster was universally recognized.

In the first world war were used propaganda posterswho called on young people to join the army, help the wounded, subscribe to military loans, etc. This is where the story of the social poster began.

In 1917, posters became less and less advertising and became propaganda. Political posters appeared at this time. Artists of the early 20th century (Kazimir Malevich, Alexander Rodchenko, the Shtenberg brothers and El Lissitsky) in their paintings tried to show the social changes that were taking place in society at that time.

When did the Great Patriotic War, The USSR needed to mobilize all possible resources. One way of calling was a poster. Soviet artists who worked on the project "Windows TASS". Images were copied using stencils and hung in Moscow and other cities. We all know the poster "Motherland is Calling!" By I. Toidze. He appeared a week after the outbreak of war. The phrase has been translated into all languages \u200b\u200bof the peoples. Soviet Union, and the circulation amounted to several million copies. I. Toidze depicted a generalized image of the Fatherland. A simple Russian woman is excited about everything that is happening and shows a calling gesture.


Social posters   were very common, but do not forget about advertising posters. It is a mistake to assume that an advertising poster has appeared in Russia recently. Its story begins in 1925 when a poster encouraged people to buy stocks. joint stock company   "Volunteer". The advertisement was very aggressive and read: "He is not a citizen of the USSR who is not a Volunteer shareholder." Nevertheless, this approach worked positively, since the capital of the joint-stock company increased 2.5 times over the year.

The Soviet economy was destroyed due to wars, and Soviet society suffered from revolutions. Posters served the formation of both the economy and society. They promoted a variety of products, including hygiene items and healthy way   of life.

1) Lengiz


This is a 1925 poster that shows a Komsomol girl in a scarf. That is how the Komsomol activists walked in the years 1920-1930. This poster calls for overcoming illiteracy in the USSR. Lengiz is a Leningrad state publishing house. Authors of the poster - artist Rodchenko A.M. and photojournalist L. Brick.

2) Mosselprom


3) LED


SID - Sokolniki correctional house, in which was located the factory for the production of oat flakes oatmeal.

4) Yeast alcohol


5) Rubber Trust


This poster was also designed by A. Rodchenko and V. Mayakovsky in 1923. It advertises produced teats for babies manufactured by Rezinotrest.

6) GUM


7) Magazine "Crocodile"


AT soviet time   The satirical magazine Crocodile was published. An advertising poster was created in 1925 by S. Senkin. The poster presents a photo-cart.

8) State Plant "Dawn"


The poster was created by N. Shuvalov in 1926 and advertises cream soda - a drink of the 2nd state-owned Zarya plant, which functioned in Rostov-on-Don. A man on a poster tries a blindfolded drink, but nonetheless easily recognizes cream soda.

What types of posters are used today

Playbill

For the theater, the main thing is a corpse and a game. Form style   and personality sometimes fade into the background. Some theaters do not even have enough money for the scenery and costumes for the actors, so very little attention is paid to posters. Previously, posters were developed only in a single copy. Often they were created on their own. Over time, more and more theaters are funded by private individuals, and therefore theater posters are ordered in large numbers.

Information and advertising poster

Such a poster not only advertises, but also notifies the target audience about planned exhibitions, cultural events, etc. It offers specific goods and services, uses certain points to attract the attention of society.

Political, propaganda poster.

Before World War I, political posters were used for commercial advertising, but after that they began to pursue more and more goals. Political advertising has appeared.

Among the wartime posters, three groups can be distinguished:

  1. Conscription of soldiers into the armed forces.
  2. Fundraising for warfare.
  3. Demonstration of the face of the enemy to the whole world.

Military posters all over the world were printed for two purposes: to inform the population about something and cause them to have a negative attitude towards the enemy. Wherever posters were created, in the USSR or Germany, they were not much different in structure. During World War II, propaganda and political posters were actively printed around the world.

Currently, in our country, on the eve of the elections, various posters are being created with the image of candidates and their slogans. Designs are very diverse, using the latest developments that allow you to effectively influence voters.

Movie poster

The cost of creating a film includes not only the cost of filming, but also the cost of an advertising campaign. Posters are often used for these purposes. As a rule, several options are available, but with the same style and design. The movie poster should convey the main mood of the film and emotions.

Music posters

When a musician plans a tour, various products are prepared: T-shirts, stickers, badges, souvenirs, logos, posters with the image of a celebrity. Fans buy products before concerts, so the goods do not stay on display windows for a long time.

Typically, a music poster contains a portrait of a performer or group. Symbols with a certain value, graphics, etc. are applied to it. Sometimes posters devote to a particular song.

Not all artists like to put their portrait on a poster. Often, a graphic collage, drawing, or abstract font compositions are taken as the basis.

Sports poster

Posters are also used for sporting eventsbe it the Olympic Games or even the regional competition of athletes. Fans do not spare money to buy a poster with their idol. When developing sports posters, the psychology of fans is always taken into account, while the technology of compiling products is fading into the background.

Social poster

Social posters are usually designed in a sharp style so that a person must pay attention to it. The reader should have in his head a concrete image and thoughts that the creators put into the poster. As a rule, they get what they intended, and the poster hits the perception of the person. Such products, of course, will not change the world, but, perhaps, make people change something in their lives.

How are advertising posters printed?

Methods of printing posters and posters:

1. Offset printing of posters and posters:

  • low cost of the poster with large runs;
  • high print quality;
  • use of special paints.

2. Digital printing of posters and posters:

  • print A3 posters in a small print run;
  • urgent printing of posters and posters in one day.

3. Large format printing of posters and posters

  • printing large format posters;
  • circulation from one copy;
  • high quality poster print 720-1440 dpi.

Additional processing of posters and posters:

  • lamination of posters with a matte and glossy laminating film;
  • the use of UV varnish, selective and structural;
  • foil stamping on posters and posters;
  • relief stamping;
  • lamination (rolling to foam board and plastic);
  • felling - the production of posters and posters of individual shapes and sizes;
  • gluing double-sided tape on posters and posters;
  • installation of piccolos, eyelets, frames, holders;
  • racks, frames, profiles.

What format of advertising posters is the most popular


A4 format. Size ≈ 21cm x 30 cm

Such posters are suitable for small rooms, they are also used in multifunctional stands. A4 format is ideal for placing educational or campaign information in a small area.

A3 format. Size ≈ 42cm x 30 cm

As a rule, such a format is used to place campaign information. It is suitable for any room. Typically, posters of this format are placed in corridors, on landings, in laboratories, as well as in production rooms. As a material, you can use banner fabric or plastic. In this case, the advertising poster can be placed on the facade of the building.

A2 format. Size ≈ 42cm x 60 cm

Training material is served on A2 posters. Accordingly, they are placed where training is conducted: in halls, classes, laboratories, etc.

A1 format, size ≈ 84cm x 60 cm

Posters of this format are usually used for campaigning. Large images and some text are printed on them in large print, because it should be possible to read it from afar. If the posters are far from the eyes, then the fullness of perception is not lost. They are located on the street or in large rooms, such as classes, lecture halls, classrooms, halls.

Create a unique design, and specialists will process images whose high quality is very important when printing. If you use large format printing of excellent quality, you will get bright colors, and the poster will last you a long time.

A0 \u003d 841x1189 mm posters

In this format, you can print advertising posters, and it is also used for scientific and decorative purposes. Of the A series, the A0 format is the largest. If you want to interest the audience at a great distance and present the material brightly, then it is better to use A0.

On the poster can fit pictures, and text, and tables, and diagrams. They are used in clinics, at scientific conferences, in educational institutions.

Large posters can decorate the room if you print portraits, photos of landscapes, reproductions of paintings, framed and hung on the walls. In a word, the A0 format is great for interior design.

But still, mostly large posters are used for advertising. Manufacturers order large print runs of A0 format posters and hang them in as many people as possible.

Where advertising posters are allowed

You need to know the rules of outdoor advertising, but the peculiarity is that in each city of Russia they have their own. Consider the Moscow standards. In the capital in 2013, rules were adopted according to which Moscow is divided into the Center, North, South, West and East. In each territory certain types of structures are allowed.

In the center of Moscow there are very strict restrictions: screens, banner banners and 3x6 billboards are prohibited.

Thirteen formats of outdoor advertising are allowed: media facade, super site 15x5 meters, advertising on a public toilet / kiosk, at stops, aerostat, cityboard 2.4x4.1.8 or 3.7x2.7 meters, superboard 12x4 meters, billboard 3x4 meters, a stand for posters, balloon, billboard, city format 1.2x1.8 meters.

Signs are allowed to be placed on houses on the first or second floor, not higher. On the balconies, visors, stucco moldings of buildings, roofs, columns in the center of Moscow, extensions with logos are prohibited. Signboards of companies located in houses should be located only within the area of \u200b\u200bthe firm’s premises, and the size may not exceed half a meter in height and 60 percent of the length of the facade (but not more than 10 meters).

When creating a sign design, consider the architecture of the building in which the company is located. An advertising poster should fit into the urban environment. Various materials may be used, with stone, metal, glass and wood being preferred. It is forbidden to post contacts and advertising text.

Colored decorative panels are often used to place signs. In fact, this is allowed, but if your company is located in the city center, then it is better not to use a “backing”, as it spoils the view of the building. Historic buildings must not be covered with decorative panels.

Since 2013, work has been carried out to restore order in the outdoor advertising market. As a result of advertising, seventy percent less. Hundreds of intrusive signs and approximately 40,000 advertising structures disappeared from the streets.

What are the stages of creating an advertising poster

Outdoor advertising should convey to target audience   the message in it. Motorists can focus on the advertising poster only for 3-5 seconds, so the message should be as accurate and memorable as possible. If you focus on pedestrians, then they have more time - about half a minute.

For an advertising poster to be effective, you need to go through several stages. It’s better to attract specialists for this, especially if you own a large brand. However, history knows many successful examples when advertising projects were developed by freelancers and were very successful.

The article will not affect the marketing component, we will consider only the stages associated with communications.

Stage 1. Strategy.

The development of an advertising message begins with a strategy. You need to understand how you can attract the target audience at a subconscious level (insight). This will be the basis for advertising communication. In particular, the Apple brand uses such an insight - "Think different!" That is, if you want to be not like everyone else, use Apple products. Nike brand uses the inscription "Just do it!", Which calls to prove to himself that in this world there is nothing impracticable, you need to overcome self-doubt.

Stage 2. Creative, art direction and copywriting.

When you come up with a strategy, you need to generate advertising campaign ideas. They must correspond to insight and meet the needs of the target audience of the brand, including aesthetic ones. At the second stage, the visual part is developed, the color scheme is determined, the images and slogan are invented.

Many ideas invented by creators change beyond recognition at this stage, because all people have completely different ideas for any image. Designers are committed to giving pictures rigidity or flexibility, conservatism or innovation, strength or lightness, aggressiveness or friendliness.

How to create an advertising poster yourself

If you yourself decided to develop an advertising poster for a company or some product, it will take a lot of effort to make you not only satisfied with the result, but also to make this poster work. Advertising should attract the attention of the target audience, create a positive image of the enterprise. To do this, follow certain rules. Below is an instruction for creating an advertising poster.

Step 1. Download and install the graphics editor.   To create an advertising poster, you need some kind of graphic editor. For instance, Adobe Photoshop   or Coral Draw. If you have already worked with any other program, then you can use it. Keep in mind that the program must be purchased. If it turns out that the poster is made on a pirated version, you will be fined and the poster will have to be removed.

Step 2. We go through several lessons on mastering the basic functions of the editor.   To create a flyer, you don’t have to study the program thoroughly, just understand the basic functions. If you study the tool well, then the development of advertising will not take much time, and the project will turn out to be original.

Step 3. Start with an idea. First, create a layout, think over the main highlight to make the poster attractive. He must have a specific thought that will attract attention or sit for a long time in his head, like the advertisement itself.

Step 4. Draw 2-5 options,   depending on the amount of your ideas. Create simple layouts, select pictures for them, sample fonts and think about where the text will be located. From the resulting layouts, select the three most successful in your opinion and refine them. Do not stop at one option, even if you consider it the best. Choose a few more, and it may turn out that one of them turns out to be more presentable.

Step 5. Do not forget to set the parameters of the poster at the very beginning of the work.   The dimensions of an advertising poster need to know at the very beginning. If you develop a poster in one size, and then, having learned the necessary parameters, stretch it, you get a blurry picture.

Top Posters: 5 Parts

1. Ai-stopper.   This is what the consumer can “catch on” in your ad. To remember the advertising poster, you need to surprise and amaze the audience.

2. Poster title   required, it emphasizes the importance of advertising. The title should be written in a clear font and highlighted in a color very different from the background.

3. Brevity is the sister of talent.   This rule also applies to posters. Make the font large, easy to read, it should not compete with the title. And in the corner, place the trademark or logo.

4. Contact information.   Do not forget to place it on an advertising poster. Otherwise, where to contact the person who is interested in your offer? As a rule, it is located at the bottom of the poster.

5. The play of colors.   It is better to use bright colors that are striking, otherwise your ad will go unnoticed. Try the yellow color, it is easy to remember.

How much do custom posters cost?

If you need an advertising poster in A1, A2 or A3 format, then its price depends on the method of production of the print run. There are two main options - offset and digital printing. It is difficult to say which one will be cheaper, because it depends on the number of copies and the time spent.

The price is affected not only by the technology, but also by the quality of the medium. To find out the cost of a poster, poster or poster, decide what kind of safety margin you need.

Plain paper is cheap, but if you advertise on the street, it will not last long. Photo paper vinyl film   etc. will be more reliable than plain paper.

Where and how to order an advertising poster

Think about where to order an advertising poster? Surely you want the materials to be of high quality, reasonable prices, and the order completed by the right time? Then contact reputable printing houses, they will be able to satisfy all your requirements.

Printing house "SlovoDelo" just refers to such companies. It has existed on the market for more than 15 years and provides customers with quality promotional products. In addition to advertising, our specialists are engaged in packaging, produce calendars, POS materials, etc.

SlovoDelo company works with its customers in stages:

1. Receiving a request and valuation.

To determine the price, tell the manager the following information:

  • do you have a ready-made layout for an advertising poster, or you need to refine it, or even develop it from scratch;
  • number of copies;
  • product format;
  • color (colorfulness);
  • paper type and density;
  • whether additional finishing is required.

SlovoDelo printing house accepts orders for the production of any product runs.

2. Contract and payment.

  • At the first order - a prepayment of 100% by bank transfer.
  • For regular customers   other payment options are possible, conditions are discussed individually with your manager.

Posters surround us everywhere - we see them daily in the streets or in print. This is mainly advertising and less often the announcements of any events. A political poster appears in our field of vision immediately before the election, when campaigning begins and therefore is quite rare. What should be a good poster? First of all, the poster should be informative. People need to instantly read the message - and the task of the designer is to present the idea of \u200b\u200bthe poster in the most understandable form. And it doesn’t matter at all by what means this will be done - the main thing is that people immediately understand what they want to tell them.

Typically, the design of a poster begins by choosing its size. In this regard, there are no restrictions - the poster can be small, for example, in A4 format or vice versa, gigantic, the size of a house wall. Of course, there are certain standards of sizes, but this is not a question of design, but a matter of the possibilities of printing technology. The orientation of the poster can be either vertical or horizontal, but vertical orientation is most often used.

How to distinguish a good poster from a bad one? This, of course, is a matter of taste, but a correctly designed poster has some characteristics. FreelanceToday brings to your attention 10 signs of a good poster.

GOOD READING

Suppose we have a poster that reports on an upcoming event, for example, a concert by a popular artist. The key information posted on the poster should be read from afar and attract the attention of people. Accordingly, the text of the poster must have a visual hierarchy. If there is a lot of text, then there must be at least three hierarchical layers.

Headline. This is the most important and largest textual design element. It should be contrasting with the background and typed in a font that would be clearly distinguishable even from a long distance.

Details. What? Where? When? All such information is located on the second level of the hierarchy. The person who is interested in the poster will definitely want to get acquainted with the detailed information, so it needs to be presented in an understandable, but at the same time concise form. For the second level, a smaller font is used than in the heading, since there is no need for this information to be read from afar.

Small font. The third level contains additional information. Very often small print is found on movie posters and advertising posters.

CONTRAST

Designers have only one opportunity to attract the attention of the viewer. Therefore, the poster should "catch on." This can be achieved using contrasting elements. It is possible to make a pale illustration on the web with a smooth gradient and fashionable thin fonts - this method is not suitable for a regular poster. The sharper the text or illustration contrasts with the background, the more noticeable the poster. Getting down to design, you must first determine the contrast of the elements and constantly check it during operation. If the designer is working on a color poster, you need to periodically check how it looks in shades of gray - the contrast of the main elements should be clearly visible in this mode.

SIZE AND LOCATION

Very often, a designer knows in advance where his poster will be placed. Based on this information, he should choose the right size for the poster. It is important that the sending of the poster is not disturbed by various visual disturbances - it should occupy a dominant position. As for the color scheme, one also needs to proceed from the realities - if it is known that the poster will hang on a green painted wall, then it is better not to use shades close to green in the poster.

THE POSTER WORKS INDEPENDENTLY ON THE SIZE

Very often, novice designers refuse tasks that require creating a large poster, say 10 by 6 meters. For some reason, it seems to them that creating such a poster is much more difficult than any poster the size of an A4 sheet. This is a big mistake. If the poster is arranged correctly, it will look equally good regardless of size and scaling does not affect it in any way. If the designer received an order to create a poster, which will then be used in advertising and will be released in a variety of sizes and formats (including digital), he should think primarily about the composition and the main idea and not care about where it will be placed his creation.

LARGE IMAGES

If an image is used in a poster, then it should occupy a dominant position, as is the case with text. The image should be well distinguishable from afar, while it is very important to take care of recognizing the image. It’s not necessary to greatly complicate the visual series - you need to use as many elements as you need to convey the main idea. This principle applies to all types of posters, including movie posters, which are sometimes too overloaded with details.

NEGATIVE SPACE

The poster is not a picture, so the designer just needs to work with free space. Do not try to fill the entire poster - you need to "leave the air." There are several effective ways to increase the readability of a poster. For example, you can increase the distance between letters. Close kerning may look good on a postcard, but readability is more important for a poster. If the letters are too close, then from afar the text becomes poorly distinguishable, which is highly not recommended. You can also increase the distance between the lines - this will also benefit the poster.

CALL TO ACTION

The purpose of any poster is to make people perform some action, for example, to attend a show, an exhibition, buy some goods or come to the polls. A call to action is the most important, central element of the poster and the designer should focus on it. Unlike web design, the graphic does not work interactively, so its principles cannot be used in a regular poster. The graphic designer has other communication tools for people and he must make every effort to ensure that the call to action is clear at a glance.

UNUSUAL TYPOGRAPHY

A poster is exactly the genre where you can safely experiment with typography. Some of the most famous posters are made without the use of illustrations and graphic elements and at the same time perfectly express the idea. Using high-quality typography will give the poster a personality - the main thing is that the designer does not overdo it. Do not use 10 fonts in one poster - the design will not get any better. It is best to pay attention to the visual hierarchy and the use of negative space. The letters themselves carry a certain message and a correct understanding of the principles of typography will allow designers to create emotional and catchy posters.

HANDWORK

The advent of computer graphics clearly did not benefit the art of the poster. Previously, the designer worked with live materials and posters looked completely different from what they are today. Today, a sign of a good poster is its execution technique. And it doesn’t matter that the designer created it on the computer - if the poster has a soul and it seems that the designer painted it manually - this is a good poster. Well, if the poster went to print as before, from a physical medium - this is generally wonderful.

Boldness

Any good poster is inherent in some outrageous - this greatly enhances the emotional message. So do not be afraid to go beyond and use unusual elements in the poster. Violating some established rules, the designer draws attention to the poster, and this is just what you need.

CONCLUSION: The poster is a very interesting kind of graphic that allows designers to give free rein to their imagination. It’s also a great way to learn new equipment   or improve your skills. Sometimes creating a poster is very difficult because you need to convey the idea using a minimum of funds. But in any case, it is interesting - especially when the poster turned out to be successful and attracting people's attention.

Very often, marketers use posters in their advertising campaigns. We analyze how to make it, what to look for when designing and where to place it better.

Poster is a real art. Marketers, designers and artists all over the world compete in the beauty, efficiency and unusualness of their masterpieces.

But creating a poster is not as easy as it might seem. Designers need to consider a bunch of details both during the creation process and after. We read, save and learn new things.

What is a poster?

A poster is not only beautiful images of celebrities who glued everything to walls in childhood. In a broad sense, poster- catchy image with short text, made for campaigning, advertising or educational purposes.

A modern poster is primarily associated with advertising, which is not entirely true. No less popular is the informational and design poster.

Informational the poster is most often found in the form of various posters. The main purpose of such posters is to convey to the audience important cultural information, announce events.

For decoration, you can use specially made posters.

Poster story

Despite the fact that the first “traces” of posters are found in ancient Egypt (images with information about escaped slaves), it is customary to call the artist the father of the poster. The Frenchman, according to many, is an artist of relatively small talent, which, however, did not prevent him from becoming the creator of a new genre. In 1866, he opened a workshop for the production of lithographic paintings, which was the beginning of the poster.

Posters clearly explained why alcohol is harmful to humans.

  Alcohol increases the risk of accidents

  Better to wear short hair than lose it

  The casing was too high

How to make an advertising poster

Bright image

As it is called in marketing - i-stopper. The main task is to attract attention, arouse curiosity. A non-standard image or a bright picture can act as an i-stopper.

Use one image and do not forget that the poster will be large, so the picture must be in good resolution!

Headline

The title is optional, but in most cases it will not hurt. Like a picture, it should attract attention, which means it should be read from a distance.

The title may be the name of the promotion, the name of the product, a message about the sale.

Text

The smaller the text, the better. The font should be large. When composing the text, you need to highlight the trademark and logo.

Use no more than two fonts: one for the body text and one for the headline.

Colour

Choose vibrant, contrasting colors. Contrasting shades blend better and make reading a poster easier.

Thomas Russell, a lecturer at the Institute for Contemporary Studies at the Association of Advertising Agencies, shares his advice on creating an advertising poster.

  • Simplify. Posters should instantly attract attention and quickly tell the main idea.
  • Show the benefits of the product.
  • Use the power of color. The brighter the ads, the better. In moderation.
  • Avoid ambiguity. Not everyone can immediately understand your game, accept it and respond positively. If you are not 100% sure, it is better not to use ambiguous images and texts.
  • The text should be as light and easy to read as possible.

10 signs of a good poster

How and where to place posters

The placement of the poster depends on its type. If this is an advertising poster, then first of all it is placed on the street: special stands, walls of buildings, fences, stops - wherever as many passers-by as possible notice it. It is important that nothing around distracts from the poster and does not interfere with it. He must be the center of attention.

The same applies to the information poster, for which the main thing is to reach a large audience.

Another thing is decorative posters. Here are some tips for placing them.

The most advantageous posters look on plain surfaces. And no matter where exactly: in the living room, in the kitchen, in the bathroom or in the restaurant.

In addition, posters can be placed in different ways on the wall.

Horizontal row.

This way you can fill any empty space.

Collage of four posters.

This placement is perfect for rooms with high ceilings.

Symmetrical layout.

If you have several posters of the same size, symmetry is for you. In addition, it will help to visually balance the interior of the room.

Asymmetric arrangement.

For such placement it is better to use posters of different sizes. Posters can be hung as you like.

Poster Designers

If you try, you can make a poster yourself, without even having to resort to the help of designers. Check out the very handy and feature rich tools for creating posters.

A great resource for creating not only posters, but also banners, business cards and various illustrations. It is not necessary to have special skills to draw a cool poster.

Great tools and opportunities for both drawing and image editing. And numerous templates will facilitate and speed up the process.

Online editor. Canva is slightly inferior to the toolbox and templates. Nevertheless, it is great for quickly creating a simple poster.

Especially for those who want to create their movie posters and posters!

AT modern world   A poster is something familiar that a person encounters several times a day and therefore has already learned not to respond to it. However, only 100 years ago this thing was a curiosity and made everyone who sees it stand still in admiration and believe everything that was written on it. How did the poster appear? What is it? What types of posters exist? Let's find out about it.

The meaning of the word "poster"

First of all, it is worth understanding the definition of the noun in question.

Sometimes they are called posters or posters.

Typically, such images are mounted on the walls and doors of buildings or in specially designated places. Some poster lovers paste over their homes with them.

In a narrower meaning, this word means a specific kind of graphics.

Also, this noun was named one of the most famous propaganda publishers of the USSR, which existed from the mid 70s to 2006. Throughout this time, “Poster” specialized not only in the production of products of the same name, but also in the printing of postcards, portraits, photographs, etc. . P.

Etymology of the term in question

Having learned the answer to the question: “What is this - a poster?”, It is worth considering the origin of this noun.

For the first time in Russian, this word was recorded in 1704. However, it was actively used only at the end of the XIX century.

It came to Russian from Latin, from French and German. At sunset in the Roman Empire, citizens often used the term placatum, which they called ads.

Centuries later in french language   the verb plaquer ("stick something") was formed from placatum. And he, in turn, contributed to the emergence of placard.

From the French, the term was borrowed by the Germans and slightly modified - das Plakat. It was in this form that this noun appeared in the Russian language and has been preserved to this day.

Its useful to note interesting fact: in France today the term placard is used extremely rarely, the word affich is relevant instead. And in English-speaking countries it is called a poster.

Poster Features

An image of this kind has a number of special features that distinguish it from another

First of all, this is the purpose for which it is created: to attract the attention of others and inform them about something. In this regard, posters and inscriptions on them are usually made large and bright. In addition, they use a minimum of text so as not to bore the observers with a long reading and give them the opportunity to quickly understand the meaning.

As a rule, the inscription on the poster is some catchy slogan (often with an element of humor or a play on words) and the name of the product or service for which this image has been made.

Poster story

Informative-propaganda posters were first used by mankind in ancient Egypt. True, at that time posters served to capture runaway slaves.

The Greeks and Romans were more practical and cultural. They used leaflets with drawings and text to inform about trade offers, as well as posters for the theater.

The first poster (in its modern sense) was drawn by order of the British book dealer Batold in 1482. A businessman with his help tried to advertise a new edition of Euclidean Geometry.

After that, posters appeared rather rarely for several centuries. However, in the middle of the XIX century. French lithographer Jules Scheret decided to develop the idea of \u200b\u200bBatold. In 1866, he opened his own workshop in Paris, specializing in the Cheré Company, was a huge success. For a couple of years, he created more than a thousand colorful posters inviting you to visit performances or exhibitions. Each of his posters was a real work of art, all of which were made by hand. By the way, it was Sheret who laid down the basic principles of the art of poster design, which have not lost their relevance today.

By the end of the XIX century. posters have become an integral part of any important event. Moreover, more and more often they began to be used not as posters, but for advertising some goods or services.

The inhabitants of the Russian Empire in these years knew quite well what a poster was. This was due to the fact that in the last decades of the XIX century. creating advertising images has become very popular in the empire. This is evidenced by the fact that during this period it was in Russia that the World Exhibition of Posters and Posters was held.

The use of the political poster after the outbreak of the First World War was especially intensified. To urge young men to volunteer for the front, as well as to agitate citizens to help the state financially, thousands of posters were printed and painted in all European countries.

After the revolution of 1917 on the territory of the former empire for several years only one type of propaganda image was created - a political poster. Its significance was perfectly understood by all heads of state, therefore often such products were produced with the last money, instead of giving them to starving citizens.

 

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