Where does a startup start? What is a startup company? How to start a similar business. Gastronomy and restaurant business

Everyone knows that you can organize your own business. For example, to build a hotel on the seashore. Also, everyone knows about what needs to be done for this: to acquire a piece of land, draw up a package of documents, create a project, calculate an estimate, start and finish construction, find trained personnel, do not skimp on advertising, and then somewhere in five to ten years, if successful In the course of business, the invested capital will pay off, and the business will begin to generate income.

This is a classic version of founding and developing a business, which requires considerable financial investments, and there is also this: the creators of the famous computer game Angree Birds for several years have earned almost 56 million euros with an investment of 100 thousand. Or Facebook, the approximate cost of which is $ 100 billion. USA, and this with a relatively minimal investment.

You can give a lot of such examples - these are projects VKontakte, Odnoklassniki and the well-known Google... They are all alike in that they have come a fast way successful development, were based on the innovative ideas of their creators and did not require much start-up capital... These are startups. Projects, ideas, IT technologies. They cannot be touched, but they can bring billions to their creators.

Important definitions

A start-up (start-up) is a just created and launched company, usually with limited financial capabilities and a small number of people working in it. Its activities are not necessarily based on IT technologies, as many mistakenly believe, but any innovative ideas related to medicine, nanotechnology, the Internet, or any other field. A startup is a firm, an organization, any other entity... It is extremely incorrect to call this term any Internet service, successful site or project.

A startup is a person who created a startup and an employee of a firm.

The development of a startup is impossible without attracting investors. This could be:

Venture fund - a company that invests in innovative, risky projects that, according to research, can subsequently bring good profits.
Business angels - individuals who are ready to finance a startup even at the development stage and expect to receive long-term interest from profits in the future.

The main distinguishing feature of a startup is its youth. After several months of operation, the company either becomes a fairly successful business or ceases to exist. Key point is the desire to find and offer a completely new solution to a problem, an unknown service or product. Therefore, first of all, it is creativity and innovation.

And novelty, in turn, is inextricably linked with uncertainty and uncertainty, since the company has to perform all actions from scratch. This includes determining the pricing policy and payment methods, and studying the audience that is interested in their product, and planning a future development strategy, and much more. It is from this that such a startup feature as the search for a model of behavior in the market follows.

History of origin

The English term "start-up" in its present meaning was born in the USA, near San Francisco, in Silicon Valley in 1939. This is the place where almost all the companies that developed information technology were gathered. Basically, the success of the valley is inextricably linked with the emergence of the first startup - when two Stanford graduates, William Hewlett and David Packard, founded the enterprise that later became the world famous giant Hewlett-Packard.

Other classic examples of successful startups are:

Microsoft was founded in 1975 by Bill Gates and Paul Allen.
Founded in 1976 by Steve Jobs, Steve Wozniak and Ron Wayne, who joined a little later, apple Computer inc.
Google was founded in 1998 by Larry Page and Sergey Brin.

Very often in recent years, startups are mistakenly called any well-known company, Internet project or website that is somehow different from others. For example, among the popular networks Facebook, Odnoklassniki.ru, VKontakte, only the first is a real startup, and the rest are its successful clones, which are popular mainly in Runet.

Specificity of work in Russia

The young start-up market in Russia is now at the stage of rapid growth and development. But it is precisely because of his youth that he experiences great difficulties. Over the fifty years of the existence of this sector in the West, a kind of innovative culture, mechanisms for supporting innovations, and investment forms have developed there. There are thousands of venture capital firms and business angels, private investors, and thus thousands of startup opportunities. This is not the case in Russia yet, so it is extremely difficult to find sources of funding. Another hallmark russian company is the time that a firm can spend at this stage.

In the classic version, which operates in the West, it is given a time of 6-8 months, after which, if the idea fails, the company dies so as not to waste time and money. In our country, this stage can last for years, which is a mistake.

Also, the fate of the Russian startup, its further existence or development remains uncertain due to the low interest of our large companies in such projects. Western giants are constantly monitoring the teams that have appeared and buy the most promising ones. We have no such practice. That is why foreign investors are increasingly turning their eyes to the Russian market.

Startup creation

Nowadays, any person who would like to try himself in this field can start a startup. The easiest way to do this, of course, is in the IT sphere. Today, having a laptop, a bright mind with ideas and a desire to create something unusual may be sufficient for the first steps in this field.

To facilitate the task, you can follow the theses:

Identify the problem you are going to solve. For reliability, it is better to take the real sphere and real consumers who have difficulty in something. You can find out by talking with clients, listening, reading reviews, comments, and making sure that this is a really sore topic, you can try to find ways to solve it and implement the project. The ideal option would be to sign letter of guarantee with the client who voiced the problem, about his willingness to cooperate with you in the future and use your product if the problem is successfully solved.
Take your time to optimize the product, bring it to perfect condition. Your task is to create a trial version as soon as possible and give it to your friends, acquaintances, customers for testing. And based on their comments, we have to finalize it, release the next and subsequent versions.
Don't delay your first sale. You shouldn't sit on the interface for years without trying to implement what is already there. A startup is a business, and business is accelerated. Here you need to understand as quickly as possible whether it will be successful, and this requires sales. And if you buy a raw product, this will be a signal that you are on the right track.
Don't waste money, especially money that you haven't earned yet. If you have invested in a startup own funds, you are at the beginning of the journey, have not yet received a single payment for the product, save on everything - office, employees, business cards and other things you can do without.
Dedicate as much time as possible to the project. The success of an enterprise is almost 100% dependent on how much labor and time is invested in it. If you work on a project for an hour a day, the result is likely to be mediocre.
Don't rush to look for outside investors. On the initial stage it is better to manage on their own, to attract friends, relatives. In order to create a trial model, you need not so much money. If the prototype is successful, business is progressing and needs development, then you can think about attracting additional capital. In addition, it is much easier and more profitable to do this with a ready-made positive result.
Don't put off ideas until tomorrow. If you are sure of something, do the project immediately. There is no need to slow down on the search for a team, discussions and other things. Just get started. Everything else will be adjusted in the process. A startup is a business of young, impulsive and hot people. The older a person becomes, the less he is subject to impulses and the belief that a seemingly insane idea can be successfully implemented.
Don't be discouraged if you fail. Before ditching a startup, make sure you do your best. Or maybe just a little tweak a bad product to make it sellable?

How to start developing your project - in the video:

The process of turning a startup into a successful venture consists of several stages.

Development stages

Inception... This stage is characterized by the presence of an idea and sometimes a trial sample of a product. There are initiators of the creation of the company, but the process of starting a business has not yet begun.
Becoming... At this stage, the company has already been created, the release of the product has begun, but it is still raw, not finalized and is not yet generating income. Formed management team, the documentation of the enterprise is put in order.
Early development... The momentum is gaining momentum, the company gains the first popularity and takes its place in the market, the first profit appears.
Expansion... At this stage, the sale of the product increases, the company reaches a stable profit, it has well consolidated its position in the market and is able to start the development of related projects.
Maturity... The last stage, at which the company, as a rule, occupies a leading position in its industry and a fairly large share of the market segment, is highly profitable, all processes have been worked out, and highly qualified specialists work in it. In this position, the company usually starts issuing shares or may be sold to a suitable investor.

Investors and fundraising

For an undertaking to be successful, in addition to an idea, a good source of investment is needed. Or several. A startup will not survive without funding. Ideally, at each stage of development, it should move to a higher level of funding. Sources can be:

Personal savings.
Means of friends and family members.
Crowdfunding. A start-up can make a presentation of his brainchild on the Internet and ask for money for development. For depositing a certain amount, a prize is usually promised. This type of investment is poorly developed in Russia, and searching on foreign sites is complicated by the fact that an account in a foreign bank is required to withdraw funds.
Credit. Unlike Western countries, where there are programs of concessional lending for startups, in Russia you can get a consumer loan or for the development of a small business for this business. A high percentage scares away novice businessmen, making the project deeply unprofitable in the early stages of development.
A business angel is an investor every startup dreams of. For people who have the gift of persuasion and believe in the success of their project, it is quite possible to find such investors even in Russia, where their number is increasing every year.
State. The budget of any country includes funds for the development of innovative business. If you can meet the stringent requirements, you can get a stable financial assistance at a low percentage.
Venture funds. It is quite difficult to obtain such investments. In order to convince people who have tremendous practical experience in such matters, you need to have a really bright and profitable undertaking.

Making a decision also takes enough long time... Each source of funding has its own nuances and problems, but faith in your business and perseverance in your work will help overcome these difficulties.

Business accelerators and incubators

Incubators and accelerators are important elements in the startup system. The sphere of their activity is the development of companies at the initial stage, their transformation into a profitable business. They work simultaneously with a large number of projects, thereby minimizing their risks.

Incubator - specializes in business development at the idea stage. This is usually the first structure that a startup can turn to after family and friends. The incubator's arsenal includes training programs for project development, theoretical and practical trainings that help to apply the acquired knowledge in practice.
Accelerator - is already working with a ready-made company that has its own team and know-how that requires serious investments. The essence of the program is about the same, but at a deeper level related to the analysis of investment activities and communication with future investors.

If a startup lacks a team or space to develop an idea, you should contact an incubator. If a company is established but needs professional advice on how to bring it to big business - into her accelerator.

The main activity of the incubator is consulting, so any start-up capable of paying for services can become its client. In order to become a client of an accelerator, you must pass the selection. Experts with extensive experience are involved in their work, and additional financial resources... The task of the accelerator is to mold a startup into an attractive investment product in a short period of time. Very often, large accelerators cooperate with venture capital funds, which can subsequently finance such a company. To become their client, the proposed project must show good hopes of success.

Examples of successful projects

There are many companies that have made their projects successful and extremely profitable in a short time. These include:

Wikipedia - the most extensive Internet encyclopedia, where the number of articles increases every day.
Youtube - the largest base of video production.
Among the startups that have become famous in recent years, one can name a gadget manufacturer from China - Xiaomi... Having set minimum prices for devices and provided them with decent quality, the company sold 18.7 million units of smartphones last year, and it also has other in-demand electronics in its arsenal. Market value company is 10 billion dollars. USA with an investment of 507 million.
As a prime example of a successful startup on russian market you can bring a company "Enter", founded by Maxim Nogotkov. Her activity was based on the idea of \u200b\u200bcreating a project that includes real and online stores. The company includes more than a hundred points of sale, operates in 40 Russian cities, you can order goods through the website, a special application in a cell phone, a landline phone or directly in a store. Today the assortment of goods includes more than 35 thousand items.

A startup solves the consumer's problem, solves it differently than other market players. A startup is a young company whose business is based on an innovative idea or technology.

Launching an already "tested" business with known risks and well-predictable margins is not a startup. Traditional schemes, no innovation, are business as usual. Opening a guest house is not a startup. Opening a guest house specialized for freelancers, something in between a hotel and a coworking space, is more like a startup.

Synthesis of ideas.
Audience specialization.
Search for new schemes.

An original idea is important - a startup begins with it. In fact, this is a rarity. Most startups work according to the principle: we have an idea, we do it, it didn’t work, we change it, it didn’t work, we develop it in some special direction, it doesn’t go, along the way we make test runs in various directions. It does not go, everything is gone and suddenly, something accidentally hit - fires.

Here's a team that has been releasing games for years, many of which could be hits. But there is no success, after a long time of beating against the wall, the company prepares to close, releases the last game on the knurled one and that is Engry Birds.

It is not the idea that is more important, it is more important to assemble a team and start doing at least something, grope your way to success, create a viable product.

The startup is trying out good business models and ways to attract customers in order to:

get higher margins in the target market
significantly reduce the threshold for entering the target market,
find new solutions for.

The startup has the potential to raise more money than traditional businesses in this market, which explains and justifies experimenting with non-traditional approaches.

Startups often start with almost no money - on the personal efforts and time of the founders. Historically, the first office for such companies often turns out to be.

The advantage of a startup is flexibility and the ability to abandon templates. Disadvantages - more opportunities to burn out, less chance of success than a traditional business with a ready-made and tested model.

The reality of startups is often far from the ideal picture - a group of like-minded people. Alas, behind many startups there is a banal desire to knock money out of investors.

What is a startup?

A newly created company, which in most cases has not yet even been registered as a legal entity, is called a startup. It is built on innovative technologies or new ideas.

One of the hallmarks of a startup is the lack of funding. Startup in simple words Is a garage company that can arise not only in the IT sphere, but in any other.

"What is a startup?" today almost everyone will answer - this is a new Internet project. This is mainly due to the fact that the appearance of this name contributed to the development of new companies directly in the Internet industry.

The main advantage of a startup is the willingness to implement innovations in life right now. A new business requires a fresh and distinct idea that has the highest demand in the market. In some cases, investors are willing to pay for the idea itself, even without its implementation. Often this preference is given to young startups under the age of 25, since usually these people are passionate about their idea, the idea captures them completely, and they are ready to go out of their way to implement it even more than 100%.
Another important factor for achieving success is a good team and mandatory funding in the required amount.

Development stages of startups

Each company chooses its own path of development independently, but most often the stages of starting a startup can be described as follows:

Pre-startup - this stage lasts from the conception of the idea to the release of the first sample.
Prototyping. Initially, a prototype is created, then an alpha version for testing.
Mass product launch. This stage begins with growth and coverage of a specific niche in the market, followed by consolidation and expansion of the niche volume. And it ends with the exit from the business of investors, who, having received a profit, sell their share to strategic investors or startup ideologists.

Where to start a startup

Form an idea, briefly describe the underlying technology. Do it on paper.
Define the audience for your product.
Write down business processes.
Determine how much money and time you need to create a viable product.
Where can I get funds for the launch?

Paul Graham is a name every person has heard at least once in his life. The main areas of activity of this American are programming and entrepreneurship.

It was he who created software Viaweb, which interested Yahoo and was then acquired by it in a short time.
However, Paul Graham is not only a great programmer, but also a wonderful writer.

He described in detail all the ideas of startups from America in the article "How to Start a Startup?" Graham drew basic information for this article on starting his own business from lectures at the Harvard Computer Society.

The basics successful businessAccording to Paul Graham, there are 3 following rules:

A product that will be in high demand.
Highly qualified personnel who will be able to perform all the necessary operations.
And, of course, capital. (Graham advises spending as much money on your business as possible.)

In his essay, Paul Graham describes in great detail all 3 components of the above. He tries to predict all the problems that a novice businessman may face and describes how to solve them. Offers the ideal startup business model.

Surely, each reader has focused his attention on point # 3. Indeed, where does a person who is just starting his own business get enough money from ?! However, Graham foresaw this question, so he dedicated a specific point to this topic.

In it, he says that sponsoring a business from one's own pocket is not profitable, and it is not at all reasonable. The ideal option in this situation, according to the author, is an investor (sponsor).

Paul Graham pays great attention to the official registration of a business. He believes that the first step is to do just that. The author also gives his recommendations to novice businessmen who will help them in the design of their business.

Paul Graham considers communication skills a necessary quality of a successful businessman. In the article, he sets out in detail the rules for communicating with investors and subordinates.

Paul Graham tries to support all his reasoning and advice with facts so that the reader understands that all these recommendations are not "taken from the ceiling", but really work in practice.

That is why he pays attention to the history of the creation of his company. Graham believes that in business it is necessary to understand the tastes and preferences of customers so that there is no unnecessary complexity.

Business is not easy, therefore, people who want to start their own business have a lot of doubts and fears. This fear is quite understandable, although, in the author's opinion, it has absolutely no basis, therefore a separate paragraph in the article "How to start a Startup?" Paul Graham devotes to the psychological question: "Do you need it?"

Russia and Ukraine is the first step towards starting a successful business with an easy and simple start.

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So, to summarize: if you decide to start your own business and want it to develop, but are afraid and do not know where to start, then you just need to read Paul Graham's article "How to start a startup?"

This essay opened up new heights for aspiring businessmen, because it contains a lot of useful information. To access the article described above, you need to enter in any search engine next text: book startup free download. Or read in the original language:

Do you want to start a startup? Congratulations! You are on the right track. Because, before opening a startup, you must definitely study the topic, find new moves, tools, conduct marketing research... In general, become a real professional in the field.

And of course your startup will be a startup startup. Clearly, quickly and immediately. And, you will surely come across 7 truths. We suggest that you prepare for them in advance.

1. You and your startup - ... nobody needs... Yes, you heard right - not needed. Since all investments, loans and government assistance provided to entrepreneurs are designed to pay off. And your startup is an idea whose return on investment is questionable. Therefore, at the first stage, when there will be no profit, nobody needs your startup.

2. Time is against you. Even having calculated all the terms from textbooks - implementation, payback, market entry. In reality, you will face the fact that this does not work, and the other tool does not work as fast as you planned. Therefore, all theoretical timelines will fail. Real terms are 3-4 times greater than the theory. Get used to it.

3. Cadres are everything. Stalin's ingenious words. Trust us, he was a very good HR manager. It's all about the staff and the team that will implement your startup. Look for smart people who work with their heads, not their tongues. Who are not afraid to look for flaws in themselves that affect work and business as a whole.

4. How much to weigh in grams? Or rather, how much money does it take to get your startup to market? Have you counted? Add 50%. How, have you counted? Therefore, add another 50% of the cost. Since you didn't take into account the overhead costs, sick days in your team, increased deadlines, extended deadlines, and more. Therefore, plus fifty percent. And that's still good. He knows one uncle for whom the project cost 250% more than he had planned.

5. We started a startup, but didn't do the pre-project research. And why? Are you so confident in your idea that solves the current problems of humanity? For a moment, pre-project research will soften or even eliminate all of the above points to one degree or another. And you scored on him. And they did the right thing. Better reconnaissance in force and, most importantly, get involved. Meanwhile, by conducting a simple survey, making a landing page for 500 rubles and spending some money on advertising, you will study the market and be able to correct your idea. Cheap.

6. Dead ends. This is normal. Any business has a dead end when you don't know where to go next and what to do. In a startup, it may come the next day. Too many problems close a person. Do not be alarmed, all problems are solved, and the exit may be where the entrance is. To mitigate this problem, try switching to a different project or idea that is less capacious than your main one. Such a switch will unload you and you will break the deadlock.

7. Investments. The weakest point. Any project. Even after finding investments, they will come in extremely slowly. Even if you successfully get your project through, you will receive the minimum required by your startup. This is normal. Just get ready for it. Save more money for your startup. Take out a consumer loan. This is your project, and you pay.

So, after studying 7 points, what conclusion did you draw? Don't want a startup? You just don't want to work. Work hard. Day and night. But when you really want to work and you are not afraid of our points, then your startup will become successful, profitable and popular. Like Apple. Almost. Interest by 5%. But, it will be! Don't get lost, work!

The world is one, the Internet erases boundaries - and this is wonderful. But only for those who have already received investments. And if you have just drawn the first prototype of your drone-vacuum cleaner for catching flies, a long road awaits you. Because talking to a business angel on a hanging Skype from Kostomuksha is to wake up the business devil in him. For presentations and negotiations, you need a personal presence, which means you need to go where there are accelerators, business incubators, technology parks and other nests of investors.

In America - Chicago, Boston, Los Angeles, Seattle, and, of course, Silicon Valley, where any beggar has a startup presentation with him.

In Canada - the small town of Waterloo, where the Blackberry is fighting for the life and a young sprout of startups is growing, many of which are associated with the half-dead giant.

In Germany - Berlin.

In India - Bangalore, a local analogue of Silicon Valley, where investors from all over the world come to get hold of shares of very high-quality Indian startups.

In Russia - Moscow, where there is Skolkovo, and besides it - well-known accelerators and venture capital funds: IIDF, GenerationS, Farminers. Also Kazan, where the Pulsar Venture accelerator works and Peter with iDealMachine.

Choice of assistants

It only seems that there are a lot of ideas around, but little money. In fact, there is nowhere to invest much. In reliable banks, the rates are zero. In stocks, the risk is high, but the income is not very high. But a successful startup gives up to 1000 percent per annum - there are definitely those who want to help.

FFF - from family, friends, fools (family, friends, fools). They will finance you a little at the start, because you managed to have common genes, study together or be optimistic.

Business incubator. If the project impresses, the incubator will provide premises, office equipment and a coffee maker for a small fee or share in the project. Alas, they don't give secretaries.

Accelerator is a business incubator with training and supervision options. The goal of the accelerator is to polish the project so that when reading the presentation, investors do not think of suicide. And then sell. Business angel - will buy out the share from the accelerator if he believes in the growth of the project. There is no clear border between an accelerator and a business angel, they can replace each other. But business angels are usually picky.

Venture fund - from here you will receive your first big money. Or you won't. The foundation can spend hundreds of thousands and millions of dollars on your project, but only if everything is already working and growing at the rate of broiler chicken.

Answers on questions

This step will be repeated every time, from investor to investor. And the easiest way to stumble on it. Therefore, first, answer the questions for yourself.

Does someone need your product? Most startups are shutting down because the product is not needed. Yes, the public has simply not yet grown to the appendix that defines the German philosopher from the first volume of the text. But it's better to understand it right away.

Is this a venture business? If we are talking about 25 percent per annum, it is easier for an investor to buy a pub in Munich. A startup can only attract him with a tenfold profit in a short time. This is the point venture business: big win for big risk.

Do you have something to show? Investors want to see an MVP (minimum viable product) - a product that can be sold right away, even if it's damp. That is, the prototype drone should at least bounce. Can you scale quickly? To grow 10x quickly, a business must scale quickly. Making another 100 beer houses is a year and a billion. Turning on new distribution channels for an app is a week and a million. And what is more attractive?

Whether there is a competitive advantage? To rivet the same Facebook, but with purple buttons, is a feat that will not be appreciated. Investors advise to “look for pain” - to find out from buyers what they lack in an existing solution to a certain problem.

Is this a seasonal business? The application for an urgent call to Santa Claus will set a record for downloads on New Year's Eve, but during the rest of the year it will only interest bored penguins. And this is a rather narrow market.

Registration

Startup co-founders discussing pre-seed in a coworking space over a glass of smoothies often forget that at the exit it will still be a banal LLC or CJSC with tax reporting and staffing table... Or GmbH, Ltd, LLC, SRL - depending on the country. Therefore, any investor will want to see at least the basic documents.

Confirmation of the existence of a legal entity. Charter, memorandum of association, extract from the Unified State Register of Legal Entities, certificate of registration. The whole procedure of pumping money into a startup is accompanied by the transfer of shares from one hand to another. The investor must be sure that not a single detail in the structure of the legal entity will interfere with this.

Registration of intellectual property. If you come up with a rubber suitcase that holds everything at all, and immediately shared the idea with the whole world, as we do now, an investor, at best, will pour you strong sweet tea to relieve stress. Because someone else has already patented the product and is preparing it for sale. All your ideas should be formalized, there should be contracts for others.

Receiving the money

Pre-seed stage. There is a team, there is a working prototype, there are first buyers, there is no money for a full launch. At this stage, it is better to go to three Fs, or do bootstrapping - this is the delicately called shaking out a piggy bank, mortgaging an apartment to a bank, selling a favorite collection of Bryansk porcelain. Accelerators at this stage give money only to very tasty projects. The investment amount is usually 1–1.5 million rubles.

Seed stage. The rights are registered, the market is studied, the growth charts are drawn in Excel, the economy is calculated. Here you can connect an accelerator or a business angel. The main mistake the startup startup at this stage is a bounty of despair. If you give the first investor a third in the enterprise, then in the course of the next financial injections, other people's shares will exceed 50 percent. And venture capital funds believe that a startup with a small share of their own is losing motivation - they don't give them big money.

Round A. The project worked for a year or two, the unit-economy (income-income from one client) is positive, the growth is continuous and there is still room to grow. This is the stage at which an accelerator or business angel is ready to sell his stake to a venture capital fund. This means that you will have a conversation with a major investor who will pour 50-100 million rubles into your business.

Round B. Everything is going well, and the investor proposes to start scaling in a serious way, at the international level. Here, up to a billion rubles can be poured into promotion.

IPO. The secret dream of any startup and investor, for which everything is started, is the launch of the company's shares into free circulation. The procedure is slow and requires transparency and good reporting. But it is on the stock exchange that your share will be valued in money and can immediately turn into money if you just give an order to the broker.

Round BBB (beach, boat, blond). Yes, we read in your business plan about mission and community benefit. But for this round everything was started, right?

Growth technologies

A startup can be launched with only an old laptop and mobile. But they must have something new in order to increase the chance of success. For example, new information Technologyspecially designed for startups. If you do not know about these, then your competitors probably already know.

VTsOD. A virtual data processing and storage center is when the power of a cloud service is leased to you and you create a virtual machine there with up to sixteen cores. Rostelecom has such a service: it leases out the capacity of the National Cloud Platform. You can scale up - for example, with the growth of site traffic - you can quickly and without contacting technical support.

Virtual PBX. If your startup is tied to a lot of incoming calls, you need multiple lines. And buying them separately - the whole tranche of round B will just go away. But the virtual PBX gives a bunch of lines and numbers of internal subscribers on one city number. Again, it scales quickly.

VPN with DDoS protection. VPN stands for Virtual Private Network - virtual private network. That is, you do not pull cables around the office, but rent a virtual server and work through it. Rostelecom also protects tenants from DDoS attacks - this is when villains overload the server with requests so that no one can enter.

Virtual contact center ... Instead of renting a semi-basement at the price of a suite in the Ritz and accommodating operators there, you can order a service that comes with Rostelecom's virtual PBX. In a couple of days, a contact center of any scale will be deployed to you - it can be controlled remotely without buying new equipment.

Web video conference. If any meeting with partners and investors ends with beer and dancing until the morning, you should not risk your business. By connecting to the Internet in Rostelecom, all participants in the negotiations can be united in one video conference without downloading new software and regardless of which browser they have.

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