Learn how to make logos in vector. How to create a logo in Photoshop: step by step instructions. How to create a company logo yourself: an overview of services and programs

In this article, we'll go over the basic principles of logo design and share some tips to improve your skills.

Logos are all around us. To the general public, logos are an instant reminder of a company or product; For entrepreneurs, the logo serves as a visual image, a point of recognition on which branding is based. Therefore, it is not surprising that logo design occupies such an important place in our lives. In an era when every business is big company or small internet a store must have its own style, brand, the demand for a logo is greater than ever.

Who will benefit from the article?

Now there are more designers than ever before, and it is very difficult to be different from others, to create your own unique style. If you are a beginner designer, you can learn a lot about creating a logo in this article.

If you are an entrepreneur, startup, blogger and decide to create a logo yourself, this article will also be useful to you. Here you will find all the information you need about logo design. Let's start.

01. Search for inspiration

Many advise before creating a logo to look for inspiration on various sites where the best logos are collected. it great idea. Inspiration can come from anything, anywhere. Obvious resources are sites like Logo Gala and Logo Moose, but if you're a designer or just interested in design, you're probably already familiar with them. So our advice is to expand your list of sites to include other design and art sites. For example, such as Dribbble or Deviant Art.

02. Learn the principles of creating a logo

The difference between an effective logo and an ineffective one is that it is practical, suitable, simple in form and content, and conveys a targeted message.

In his simplest form The purpose of a logo is to identify, but in order to do so, it must follow the basic principles of logo design:

The logo should be simple. A simple logo is easy to recognize, which allows the logo to be versatile and memorable. Effective logos have something unexpected or unique without being overloaded with details. How easier logo the more memorable it is.

The logo must be memorable. An effective logo must be recognizable, and this is achieved through simplicity and relevance.

The logo must be durable. An effective logo must stand the test of time, be “timeless”, which means that it must be effective in 10, 20, 50+ years.

The logo must be universal. The logo should look great in different environments and on different surfaces - on the website, business card, employees' clothes, etc.

The logo must match. The way you position the logo should be relevant to its purpose. For a more detailed explanation, see .

03. Design your own logo process

Every designer has their own process, and it's rarely linear.

But in general, the process of developing a logo is as follows, which, by the way, can become the basis of your own:

Create a brief. Conduct a survey or interview with a client to get a brief.

Study. Conduct research on the industry itself, its history and competitors.

Reference. Explore successful logos, as well as current styles and trends that are associated with the company's activities.

Sketches and conceptualizations. Develop a logo concept around the brief research you provided above.

Meditate. Take breaks during the design process. This allows your ideas to mature and gives you a chance to see something new. Get feedback.

Presentation. Choose a few logos or a whole collection to present to your client. Get feedback and repeat the process to completion.

04. How much does it cost to create a logo?

"How?" is one of the most frequently asked questions that is not so easy to answer as every company has different needs and expectations. You have to consider a number of factors when designing a logo/brand, such as how many concepts to present, how many edits and improvements will be needed, how much research needs to be done, how much big business etc.

Jeff Fischer, a well-known designer and author, addressed this issue in his article "What to Price": “The main message I want to convey is that designers need to be smarter, no matter what their talents, skills and experience. They must show the customer the amount without explanation or apology. Presenting a normal price will allow you to work less, earn more in the future. ”.

If you are an entrepreneur, then the picture below will help you decide on the cost of the logo.

05. Learn from others

Understanding what other brands excel at will help you in your own work. Consider the classic Nike swoosh as an example. This logo was created by Caroline Davidson in 1971 and is a perfect example of a strong, memorable logo that works without color or scale.

It is not only simple, fast and dynamic, but also symbolic - it represents the wing of the famous statue of the Greek goddess of Victory, and this is the perfect symbol in the sportswear business. The Nike logo is just one of the great logos, but let's take a look at other famous brands that you know and analyze their logos.

06. Avoid cliches

Light bulbs to create the image of "ideas", clouds for "discussion", globes to indicate the concept of "international", etc. These are the ideas that come to mind when brainstorming and for the same reason we should discard them first. How can your design be unique if the same idea is present in other logos? Avoid such visual clichés and come up with original idea and design.

As already stated, do not steal, copy or borrow designs from others. Although this happens quite often. The designer sees an idea that he likes, quickly mirrors, changes colors, words, and calls the idea his own. Not only is this unethical, illegal, and downright stupid, but you're bound to get caught doing it sooner or later. Don't use stock icons or clipart - the whole point of a logo is to be unique.

Training

07. Working with a client

A good logo is not only about creating something beautiful for everyone around to say “wow”, but also conveying the meaning of the company, the message of the brand and the philosophy of the company. That is why the first step in creating a logo is research.

08. Dive into the brand

“Listen to the past,” urges Martin Christie of Logo Design London. Before you start sketching out ideas, spend some time gathering information about your client (or your company if you're designing a logo for yourself) - who they are, what they are. are concerned with who their customers are.

Look at previous versions of the logo (if there were any) and ask yourself what was wrong or cool about them. This approach can be especially interesting if the company has its own history and has been on the market for a very long time. You can go back in time if they want to position themselves as an ancestral brand, or you can drastically change the logo to something fresh and futuristic.

09. Save all logo sketches

“Old sketches can be a source of new inspiration”, Martin Christie says. “I can imagine that for each logo you create a dozen sketches before you choose which one to work with next”, Martin Christie adds. “Never throw away these early ideas, they form a valuable resource.” Just because one sketch didn't work for one client doesn't mean it won't work for another. Go back to what you've created and you'll find seeds that can be turned into the logo you want.

10. Look beyond logo galleries for ideas

Logo Moose and Logo Gala are two great places to start researching and looking for inspiration. However, it is always important to know when to stop. It's better to see what worked and didn't work out of 10 relevant logos than to get lost among 50-100 original logos.

If you're having trouble coming up with ideas, try looking up keywords in a dictionary or thesaurus, or Google images for inspiration. If you have a sketchbook, you can look at previous drawings - you probably have unused ideas from previous projects and you may already have the perfect solution, which we talked about earlier.

11. Fight the temptation to imitate

We all have design icons and sometimes we admire them so much that we want to imitate their style. Indeed, as they say, imitation is the sincerest form of flattery. However, in real world it's just the laziest way to get creative. Ask yourself if the style you're using will suit the client? Do they need a logo in the same Saul Bass font that was used in the 70s?

12. Don't let clients dictate

Working with a client does not mean doing everything that he tells you to do. Review the client brief and start asking questions if you find any ambiguity or need Additional Information. “The logo must be iconic and memorable” are the most typical clichés that customers need to be dissuaded from. A man kicking a chicken dressed as Santa Claus is, of course, remembered, but most likely for other, unnecessary reasons. So, with this whole set of conditions, you need to meet the client's expectations by setting realistic goals and figuring out exactly what your work should convey. Remove information noise, separate the wheat from the chaff. Perhaps the client himself does not know what he wants, so try to be careful about his wishes.

13. Mind maps (associative maps)

Use the mind map technique to organize your thoughts into something more coherent. This way you can sort out your thoughts and make them work for you. Play around with keywords and synonyms and gather inspiration from different sources on the same board and see how they fit together.

14. Use a modular grid for a long-lasting logo

The Shell logo has evolved over the years but still adheres to the same fundamental design principles. When Raymond Loewy sat down to design a logo oil company Shell, he used the modular grid as a way to create an iconic design that hasn't changed since 1971.

The grid structure for creating a logo can be any, for example, it can be a combination of horizontal, vertical and inclined guides that interact with circles of different diameters. What will be the modular grid, the designer decides. If you want to create a strict, simple logo based on the principles of geometric harmony, you cannot do without a modular grid. This is the only way to make a unique logo, in which the width of the letters, the radii of the elements and the spacing between the characters will obey certain standards. More information .

15. Use appropriate grid systems and geometric shapes.

A perfect example of the appropriate grid that makes a logo design very successful is the Sagmeister & Walsh corporate identity for the Jewish Museum in New York.

S&W created an entire corporate line based on the Star of David grid system, and the result was a coherent and impressive visual branding. Using the grid system and geometric shapes from the start worked well in this case, and this good lesson for us when creating the logo.

17. Don't Overdo Math Grids

When rebranding Yahoo in 2013, Marissa Mayer and her design team used the math blue matrix as a guide to create the logo. They also released a video explaining the design process and highlighted what exactly was the cool math in the design. When it came to the exclamation point, Maier mentioned that "our final touch was to tilt the exclamation mark 9 degrees to add a bit of playfulness."

This is a perfect example of an overly rationalized logo and how using a mathematical sequence doesn't always lead to the best design.

18. Don't cheat and digitize your sketches

As we already wrote, creating a logo sketch is good way put your ideas on paper and then bring them to life

But Ben Powell recommends resisting the temptation to jump straight to the computer. What was the first thing you learned to do - use a computer or pencil and paper? this is a rhetorical question. "Sketches are more fast way creating the first ideas before you take on Photoshop CC. It doesn't matter that it looks crooked, what matters is the correctness of the transfer of the idea and understanding.

19. Create a logo in vector

After creating a simple sketch, some beginners start to draw a logo in Photoshop. But the most The best way avoiding embarrassing moments and frustration while editing your logo in the future is to start creating it right away in vector format. This is where Adobe Illustrator is your friend, as you will be able to scale and edit your creation without losing quality.

20. Use Smart Objects

You can copy and paste your logo in Photoshop as a Smart Object (again without losing quality when scaling) if you need to combine it with other elements. light” fonts. It is possible that not all elements will be clearly visible.

Focus on typography

21. Choose Your Logo Typeface Carefully

Typography is very important for a good logo. You have two main options: create your own font or adapt an existing one. When creating your own font, try not to make it too trendy because it can get outdated quickly. Keep it simple and easy to read. Read how to create your own font.

22. Adapt an existing font

There is no rule that you have to create your own font to stand out or make a logo stand out. This is not an easy process that requires a lot of time and resources. So, as an option, consider adapting an existing font.

Removing, expanding or adding some of the letters can be enough to make the logo font original and your design unique.

23. Avoid Cursive Cursive Fonts

Don't be tempted to make your logo stand out with complex swirly fonts. They are the equivalent of printed calico and this is the reason why most of them are free. Out of pure professionalism, you need to avoid them at all costs. Most curlicue fonts are too frilly, too thin, and are likely to be used (badly) on hundreds of different cheap ones. business cards right now. When it comes to logo design, choose a classic and simple font, avoid over-decorations.

24. The font must match the brand

Fonts come in many shapes and styles that resonate differently depending on different characteristics. But when it comes to choosing a font for a logo, it is important not only to choose a beautiful font, but to make sure that the font matches the features of the business. For example, a creative company needs a fun gambling font, construction company— a serious, traditional font that would emphasize the stability and reliability of the company.

Jiyong Li created a text logo for this industrial construction company. You can also use the simple solution and create a logo using just a font. There are many examples where a logo works great without an icon. Think about it.

26. Think about the space around the logo design

Most brand books will indicate a “exclusion zone” around the logo. This is an area that cannot be occupied by other content in order to protect the integrity of the logo (and the extension brand) and make it easy to read.

27. Using Negative Space Effectively

The FedEx identity is a good example effective use negative space.

Some of the best logo designs have hidden meanings in their negative space. A classic example is the Fed Ex logo, which uses a combination of the letters E and X to form an arrow in negative space. There are many other great examples where a logo looks ordinary at first glance, but reveals interesting and well thought out details upon further examination.

28. Don't overdo it

The easy-to-navigate collection contains everything: online logo generators, designer exchanges, sites with fonts, color matching services, icon search, tutorials, instructions on how to create a logo, videos and much more.

Adapted translation of article 65 expert logo design tips.

A logo is much more than just words, an icon, a color. A good logo tells a story about your company: who you are, what you do, and where you stand.

Creating a logo is not an easy task: there are many nuances that need to be taken into account when designing it. Luckily, you don't have to do it alone. With this step-by-step guide, you can do it easily and simply. But enough words, let's get started!











What is a logo and what is it for?

But before we go directly to the recommendations, we want to advise you on the online service from Turbologo , which can create a logo for you all in a few minutes. Just enter your company name and the site will create some logos for you!
Now let's get to the article :)

Every day we constantly encounter logos.

For example, the average US citizen sees 16,000 advertisements, logos and labels. If you look around, you will probably also notice several dozen logos around you.

Why are there so many of them and why do so many companies spend thousands, hundreds or even millions of dollars to create this little element?

What do we, first of all, understand by the word “logo”?

A logo is a symbol or emblem that is used
to identify services, products and the company itself.

How to choose a color for a logo?

Color, color and more color! This is the first point of interaction and the most memorable object, says Leslie Harrington, Executive Director by The Color Association.

Understanding how color affects human perception is very important when creating a quality logo, says Martin Christie of Logo Design London.

Color can help you enhance the right feelings and create a strong emotional connection. Use the infographic (large size) to choose the right color for the logo.

How to choose the right logo color?

To answer this question, you need to ask yourself 3 questions:

What color emphasizes the personality of your brand?
What colors characterize your products/services?
What color is your competitor using?

The colors are not tied to any particular industry, but certain colors are better suited to some services/products than others.
You should strive to choose a color that highlights your company's personality. The color should make the right impression on customers who see your logo for the first time.

What to do when you figure out the colors of competitors?

One option is to use the opposite color of the main competitor's logo. This will help you stand out. But it is worth taking into account the colors of your industry so that the opposite color matches the industry. For example, pink for a bank logo or law firm looks awkward and awkward.

Consider the characteristics of color in different cultures. For example, in the Western world, white is considered the color of purity and peace, while in some Asian countries it is the color of death.

One color or several?

To convey the desired feelings and emotions as much as possible, one color is usually used when creating a logo design. However, there are many successful logos with multiple colors - Google, eBay.

Therefore, you can safely use both one color and several. The main thing is that they match! But, of course, you should not overdo it and use a large number of colors.

I recommend choosing two primary colors. This makes it easier for your brand to communicate with customers. Many companies, from sports teams to corporations, have only used two colors for years.

— Pamela Wilson.

How to choose multiple colors for a logo?

The easiest way to find the right colors for your logo is to use color schemes.
There are many online services for finding great color schemes. You can find several in this one.

For example, Adobe Kuler or the Russian-language service Colorscheme.

Designers often use the 60-30-10 rule. It consists in the fact that you choose 3 different colors and use them in a ratio of 60%, 30% and 10%. This rule provides an easy way to create a professional color scheme for your brand.

— Jared Christopherson, Yellowhammer

Where can you find logo inspiration?

It is often very difficult to take the first step when we are dealing with something unfamiliar. For example, with the creation of logos. You can spend a day, or even a week, thinking and making logo drawings, which is very exhausting.

Fortunately, there is a good way to get rid of the stupor as soon as possible and make the first step less painful. For example, get inspiration from other logos and designer work.
For this we have selected Top 10 Sites where you can peep ideas for your logo.

Logo Pond

Logo Moose

The community of this site brings together the very best logos from professional logo designers from all over the world.

Logofi was created to inspire designers and other creative people. On this site, you can see the robots not only of professional designers, but also of ordinary visitors who have uploaded their logo.

Logo Gala

LogoGala is one of the most outstanding resources for finding inspiration. On the site, you can choose to filter logos by color.

Logospire is a gallery of logos. But the main difference of this site from others is that you can see the best designer logos. The site has a rating system and every month a list of the best logos is compiled.

Logo Heroes

Here are some of the best logos on the web.

Logo Furry

Another gallery of logos, which is regularly updated with fresh works. The site has a convenient search by tags, so it is very convenient to find a logo on the desired topic.

Logo Faves

One of the most popular sites. The site contains logos of many famous designers. There is a tag search to find desired logo.

Mistakes when creating a logo

In order for a logo to turn out really good, you need to avoid certain mistakes.
Below we have collected the most popular ones.

Mistake 1: Using a Bitmap

The use of bitmap images in logos is undesirable because it can lead to problems when reproducing the logo. If a bitmap image is greatly enlarged, it will look tiled, making it unusable.

Therefore, the standard practice when designing a logo is to use programs that work with vector graphics - Adobe Illustrator or Corel Draw. Vector graphics are composed of dots computed with mathematical precision to ensure uniformity visual perception, regardless of the image size.

Main advantages of using vector graphics when developing a logo design:

1. The logo can be scaled to any size without loss of quality.
2. The subsequent editing of the logo is greatly facilitated.
3. A vector image is easier to adjust to other media than a raster image.

Mistake 2. Following trends

Trends come and go. In the end, they turn into clichés. A well-designed logo should be durable. This can be achieved by not relying on newfangled tricks and tricks.

In order to create a unique identity for your company, it's best to completely ignore logo trends.

The Logo Online Pros website has a huge section where current logo design trends are updated annually. It is important that you be aware of the latest fads and avoid them at all costs. – Smashing store

Mistake 3. Overcomplexity

An image that contains too much detail does not look good on print or when viewed visually on a smaller version.
Details of a complex design will be lost, and in some cases it will look messy or worse, misunderstood.

For example, the fingerprint design on the fictitious Smashing logo can only be seen when viewed very closely. When zoomed out, details are lost.

Look at the corporate signs of Nike, McDonald's and Apple. Each of these companies has a very simple image that can be easily reproduced at any size.

Mistake 4. Dependence on color effects

Without color, your great logo can lose its identity. Right?

Not! This is a very common mistake. Designers can't wait to add a few favorite colors, many even rely on it entirely.

Choosing a color should be the last of your decisions, so it's best to start designing in black and white.

Mistake 5. Poor font choice

When it comes to creating a logo, choosing the right font is the most important decision you have to make. Bad font choices often make the logo lose (our example shows the infamous Comic Sans).

Finding the perfect font for your logo is all about matching the font to the style of the image. But there may be tricks here. If the match is too close, the image and font will compete with each other for the viewer's attention. Otherwise, the viewer will not understand what to focus on. The main thing is to find the right balance.
The whole message of the brand will turn out to be a blank shot if the selected font does not reflect the characteristics of the image.

Mistake 6. Designing a logo for yourself, not for clients

Often, when creating a logo, there is a desire to use your favorite font, color, etc. Do not do that!

Ask yourself if this font and color is right for my business?

For example, a great modern typographic font that you like so much is unlikely to be suitable for a serious client like a law firm.

Mistake 7. Typographic chaos

Typography can make or break a logo, so knowing the basics of typography is vital. The logo should remain as simple as possible, but at the same time convey a given message. To achieve this, you need to consider all the typographic aspects of the design.

Don't use too many fonts or weights (maximum two). Don't use predictable, frilly, or overly thin fonts. Pay close attention to kerning, spacing, and size. Most importantly, make sure you choose the correct font(s) for the project.

Mistake 8. Monogramming

One of the most common mistakes of non-professional logo design is trying to create a monogram from the initial letters of the business name (for example, B & H for Bob's Hardware). Although at first glance it looks ingenious, it is difficult to achieve persuasiveness or convey the necessary message using the company's initials. You can certainly give it a try, but don't stop there if there are other logo design options.

Also, try not to turn the name of the business into an abbreviation unless it has become common and does not serve the intended purpose.

HP, FedEx, IBM, and GM didn't start with acronyms; they became such many years after gaining a high-class reputation.

Mistake 9. Using visual stamps

A light bulb as a symbol of an idea, a cloud with text - a discussion, strokes - dynamism, etc. These ideas are the first to come to mind when brainstorming, and for the same reason they should be discarded first.

How can your design be unique when so many other logos share the same idea? Avoid visual clichés and offer an original idea and design.

Mistake 10. Copying, stealing or borrowing a design

It's sad to have to talk about it, but it's a common practice these days. A logo designer sees an idea they like, transforms it a bit, changes colors or words, and passes off that idea as their own. It's unethical, illegal, stupid and you'll get caught sooner or later.

How to create a logo - step by step guide

Almost everything you need to know about creating a logo has already been covered.

Now it remains to decompose the information received on the shelves.

Take another look at:



Step 1. Create some drafts

At an early stage of creating a logo, you may have several ideas that you want to express in the logo. Do not neglect them, it is better to write them down, perhaps some of them will be useful to you when creating the final version of the logo.

Step 2. Sketch the Logo Design

Sketching is a quick and easy way to put ideas on paper where you can evaluate them more easily.
Do not erase or discard sketches. Design is not a linear process. All ideas can be valuable, even if you don't think so right away.


If you can't draw, don't worry. You can try sketching the logo using screenshots. Go to several online generator sites, icon galleries, etc. Try to find the desired images that you like and save them. You can then use them to create your unique logo.

Step 3: Choose Your Logo Creation Tools

You can create a logo with:

– graphic programs – Adobe Illustrator, Inkscape, Photoshop;
– platforms for ordering logos – 99Designs:
- online services and designers -, Turbologo . Highly useful service, I advise!

If you are confident with graphics programs, use them to create a logo without a doubt.
But online services should not be neglected. They can be used to find inspiration or test ideas.

Step 4. Create a logo

Step 5. Test the logo

Have you created a logo and decided that it is perfect? Perhaps it is not. It will be more effective to show the logo to colleagues, friends, some clients and get feedback. Ask them a few questions: what do they think of the logo, do they like it? If you are satisfied with the answers, then you did everything right.
However, be careful with the reviews of friends and relatives. If they don't professional designers, their advice may not be entirely useful for you or even false.

Step 6: Check logo scalability

Check the image of the logo in various versions - in newspaper ads, on a business card, on your website. The logo should look good, whether reproduced in large or small format.

A few tips:
– If the logo has a lot of detail or lines that are thin, then the logo may look too fussy at small sizes.
– If the logo is created for a business card or website, then it will usually look awkward at large sizes.
– Use graphics programs such as Adobe Illustrator or Inkscape, they allow you to test the scalability of your logo.

Step 7: Create Multiple Logo Formats

You may have designed your logo in a graphics program such as Adobe Illustrator from the very beginning. If this is not the case, you need to transfer the logo sketch from paper to electronic form.

A few tips:
– Save the logo not only in .
The latter will allow you to easily scale your logo without losing quality. If you already have a bitmap logo, you can convert it to vector using vectormagic.com.
– Use the logo in PNG, JPEG for web and PDF, EPS, SVG for print.
– Save the black and white version of the logo for printing the logo on e.g. bags, pens, stationery.

Step 8: Keep Getting Feedback

Even after you've created a logo, you still need to be open to feedback. Use different tools like social networks, customer comments, expert opinions to make sure your logo looks perfect.

Step 9: Redesign

Nothing lasts forever, and the logo is no exception. If your logo has ceased to be relevant over time, it is better to redraw it. It is worth making small changes, leaving room for the key idea in the logo, because radical changes are unlikely to be appropriate.


Is your logo really great? [Check list]

And so, probably, you have already created a logo. Congratulations!

But is he really good? Will it look great in different sizes? Well, let's test the effectiveness of your logo with our checklist.
Go through each question and answer yes or no.

1. The logo looks attractive to at least three people
2. The logo looks good in black and white
3. The logo is recognizable in an inverted position (form)
4. The logo is recognizable if its size is changed
5. No intricate details
6. The logo is visually balanced - the icon, font, color look harmoniously together
7. Not using too many fonts, colors, effects
8. The logo stands out from other logos

As we already wrote, it is very important to stand out from other companies, especially competitors.
Collect your competitors' logos and place yours somewhere in between.
Is he noticeable? Noticeable from others? If yes, that's great!

9. Responsive logo

Adaptability means that the logo will look great on any object or surface - t-shirt, website, road sign, etc.

10. Logo memorable

Show your logo to friends or anyone and ask them to draw an image of it in a few hours or days. If he can sketch your logo approximately exactly, then everything is fine and your logo will be memorable.

11. Logo universal

The versatility of a logo means that it is perceived in the same way by a wide range of people. All people are different and the main thing is that the logo retains a single meaning for all its viewers.

12. Logo is easy to read

Imagine that your logo is placed on a banner, and you are driving a car at a speed of 70-80 km per hour. Could you read the text of your logo? If yes, all right. If not, it might be worth working on the fonts.

13. Do you have vector logo formats

It is very important to have vector logo files (AI, EPS, SVG, PDF). This will allow you to print the logo at any scale without losing quality, as well as edit it. For example, make a logo in a different color.

We hope our tips will be useful to you and you will be able to create a great logo!

Master class "Creating logos for teams in PowerPoint2010"

Author Rostova Natalya Sergeevna, teacher of the 1st category, MBDOU " Kindergarten No. 155, Nizhny Novgorod.
The master class is intended for educators, teachers and parents.
Target: use the power of PowerPoint2010 to create logos.
Tasks:
- learn how to create emblems;
- improve pedagogical competence;
- expand the possibilities of using ICT technologies in work.
To create emblems you need:
- the presence of a PC;
- pictures and backgrounds for emblems of a certain subject;
- Computer skills and PowerPoint 2010.
Emblem creation technology is easy to master using the capabilities of Microsoft Office Power Point 2010.

Creation progress:
Open PowerPoint2010 and create a blank slide.
The emblem will be round, so on the tab Paste choose Shapes - Oval.


Holding down the button ctrl, stretch the oval into a perfect circle. The size is adjustable according to required dimensions.

The inscription in the emblem should be located in a circle, so select the Insert-Inscription tab. Then click on the shape and select the tab Drawing Tools - Text Effects - Transform - Motion Path - Arc Up.


Enter text. I have the name of the kindergarten.
We choose a motto. I have "Fly (m) to victory!". The motto is also placed in a circle, but in its lower part.
Select the tab again Drawing Tools - Text Effects - Transform - Motion Path - Arc Down.


Using tab Home - Font, choose a color, font and font size for the labels. Now we need to replace the circle fill:
Drawing Tools tab - Fill - No fill. You can skip this step and choose Shading - Drawing


Select the desired drawing. I have a starry sky.
Now let's insert a picture suitable for the team name. Our team is called "Rocket", so I have a picture of a rocket found on the Internet and modified by me. tab Paste - Drawing and select it from the desired folder.


We adjust the size of the image according to the size of the emblem, reducing its size. My rocket does not have fire, so I select the desired picture and add the missing element. Pay attention, we put the picture of fire in the background. Tab: Drawing Tools - Back.


The emblem is almost ready. Let's move on to its final design. We work with the contour of the circle, choose its color and thickness. Drawing Tools - Shape Outline - Theme Color - Thickness - Other Lines - Line Type - Width I choose 10.



On the created emblem we again impose a circle.



We adjust its size. The second circle should be larger than the first. On the Drawing Tools tab - Shape Fill - No fill. The figure will become transparent.


Now again we work with the contour of the second circle, its color and thickness. The thickness of the outline of this circle is 12.


Adjust the size of the second circle in relation to the first.
Please note that the emblem created so far consists of two figures, drawings and inscriptions.


Apply grouping.


The emblem after this action has become a single whole and moves entirely to any place on the slide.
The emblem can be saved as a picture. We click on the emblem, press the right mouse button, select save as picture and select the save location.


The emblem is ready. By analogy, we create any other emblems on any subject.
I got these:





Dear colleagues, to create emblems, you need to select images on a transparent background. If the necessary picture is superimposed on the background, then any program for Photoshop or the command will help us out. Working with pictures - Remove background. Thank you. I want creative ideas!

# Logo maker for you

We brought together the most experienced designers, managers and engineers and created a logo generator so you can design your dream logo that will lead your brand to success.

# Assistance in building a brand

A brand is the face of your business. Explore all the branding tools offered to you. Check out a font generator that will let you try out different fonts for your company name. The vector logo you will receive will help you build your brand and gain popularity.

You no longer need to spend money on expensive designers. You can create a modern logo yourself!

# Inspiration and trust

Check out the beautiful logos created for you and let your creativity soar! Check out our logo template gallery. It contains not only sample logos, but also a huge number of great modern settings that can be used in design to create a unique logo.

LogoEase- free service, which allows you to easily create various logos. To start using it, click the Start your logo button in the site toolbar and open the editor. Then choose a template that you can modify: add your own text, choose a font, change the scale, fill with different colors and much more. After that, it remains to download the ZIP file with the logo and use it on your website or blog.

This service is very similar to the previous one. First you need to choose a suitable category, then decide on one of the many samples, and then edit it as you wish. The site allows you to upload up to six logos for free. In addition, users can purchase files from high resolution, created with LogoMaker, which can be used for printing, business cards and posters.

CoolText is a really cool thing that allows you to create spectacular logos in a fairly simple way. This service only works with text logos, but the number of possible options for their design is so large that you will definitely find something to your liking. Here you can get a result in a couple of clicks, to achieve which you would need hours of training and special programs. You can download the logo in various graphic formats, including PNG, JPG and GIF. You can also create buttons for your sites and download a variety of fonts from a huge list.

Another text logo generator. Don't let the name fool you, it's not limited to flame effects alone. There are over 200 different effects in total, and some of them are quite funny. The algorithm of work is the same: select the effect, enter the desired text, edit the properties, save. By the way, in addition to the already familiar PNG, JPG and GIF, there is also a PSD.

Logaster - online service for creating logos and elements corporate identity. Six million users have already appreciated the benefits of working with this service. Logos designed with it have appeared in 167 countries around the world on everything from business cards and letterheads to websites and billboards.

This editor impresses with its design and the number of features available. Creating a logo includes choosing the necessary elements from the service's extensive library, adding inscriptions, and then editing and customizing them. You can save the logo in PNG format. Of course, the paid plan provides a much more extensive library of elements and additional features.

Have you ever used automatic logo generators?

 

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