Create a logo for your brand! It's simple! How to create a unique logo

A logo is much more than just words, an icon, a color. A good logo tells a story about your company: who you are, what you do, and where you stand.

Creating a logo is not an easy task: there are many nuances that need to be taken into account when designing it. Luckily, you don't have to do it alone. With this step by step instructions, you can do it easily and simply. But enough words, let's get started!

What is a logo and what is it for?

But before we go directly to the recommendations, we want to advise you on the online service from Turbologo , which can create a logo for you all in a few minutes. Just enter your company name and the site will create some logos for you!
Now let's get to the article :)

Every day we constantly encounter logos.

For example, the average US citizen sees 16,000 advertisements, logos and labels. If you look around, you will probably also notice several dozen logos around you.

Why are there so many of them and why do so many companies spend thousands, hundreds or even millions of dollars to create this little element?

What do we, first of all, understand by the word “logo”?

A logo is a symbol or emblem that is used
to identify services, products and the company itself.

How to choose a color for a logo?

Color, color and more color! This is the first point of interaction and the most memorable object, says Leslie Harrington, Executive Director by The Color Association.

Understanding how color affects human perception is very important when creating a quality logo, says Martin Christie of Logo Design London.

Color can help you enhance the right feelings and create a strong emotional connection. Use the infographic (large size) to choose the right color for the logo.

How to choose the right logo color?

To answer this question, you need to ask yourself 3 questions:

What color emphasizes the personality of your brand?
What colors characterize your products/services?
What color is your competitor using?

The colors are not tied to any particular industry, but certain colors are better suited to some services/products than others.
You should strive to choose a color that highlights your company's personality. The color should make the right impression on customers who see your logo for the first time.

What to do when you figure out the colors of competitors?

One option is to use the opposite color of the main competitor's logo. This will help you stand out. But it is worth taking into account the colors of your industry so that the opposite color matches the industry. For example, pink for a bank logo or law firm looks awkward and awkward.

Consider the characteristics of color in different cultures. For example, in the Western world, white is considered the color of purity and peace, while in some Asian countries it is the color of death.

One color or several?

To convey the desired feelings and emotions as much as possible, one color is usually used when creating a logo design. However, there are many successful logos with multiple colors - Google, eBay.

Therefore, you can safely use both one color and several. The main thing is that they match! But, of course, you should not overdo it and use a large number of colors.

I recommend choosing two primary colors. This makes it easier for your brand to communicate with customers. Many companies, from sports teams to corporations, have only used two colors for years.

— Pamela Wilson.

How to choose multiple colors for a logo?

The easiest way to find the right colors for your logo is to use color schemes.
There are many online services for finding great color schemes. You can find several in this one.

For example, Adobe Kuler or the Russian-language service Colorscheme.

Designers often use the 60-30-10 rule. It consists in the fact that you choose 3 different colors and use them in a ratio of 60%, 30% and 10%. This rule provides an easy way to create a professional color scheme for your brand.

— Jared Christopherson, Yellowhammer

Where can you find logo inspiration?

It is often very difficult to take the first step when we are dealing with something unfamiliar. For example, with the creation of logos. You can spend a day, or even a week, thinking and making logo drawings, which is very exhausting.

Fortunately, there is a good way to get rid of the stupor as soon as possible and make the first step less painful. For example, get inspiration from other logos and designer work.
For this we have selected Top 10 Sites where you can peep ideas for your logo.

Logo Pond

Logo Moose

The community of this site brings together the very best logos from professional logo designers from all over the world.

Logofi was created to inspire designers and other creative people. On this site, you can see the robots not only of professional designers, but also of ordinary visitors who have uploaded their logo.

Logo Gala

LogoGala is one of the most outstanding resources for finding inspiration. On the site, you can choose to filter logos by color.

Logospire is a gallery of logos. But the main difference of this site from others is that you can see the best designer logos. The site has a rating system and every month a list of the best logos is compiled.

Logo Heroes

Here are some of the best logos on the web.

Logo Furry

Another gallery of logos, which is regularly updated with fresh works. The site has a convenient search by tags, so it is very convenient to find a logo on the desired topic.

Logo Faves

One of the most popular sites. The site contains logos of many famous designers. There is a tag search to find desired logo.

Mistakes when creating a logo

In order for a logo to turn out really good, you need to avoid certain mistakes.
Below we have collected the most popular ones.

Mistake 1: Using a Bitmap

The use of bitmap images in logos is undesirable because it can lead to problems when reproducing the logo. If a bitmap image is greatly enlarged, it will look tiled, making it unusable.

Therefore, the standard practice when designing a logo is to use programs that work with vector graphics - Adobe Illustrator or Corel Draw. Vector graphics are composed of dots computed with mathematical precision to ensure uniformity visual perception, regardless of the image size.

Main advantages of using vector graphics when developing a logo design:

1. The logo can be scaled to any size without loss of quality.
2. The subsequent editing of the logo is greatly facilitated.
3. A vector image is easier to adjust to other media than a raster image.

Mistake 2. Following trends

Trends come and go. In the end, they turn into clichés. A well-designed logo should be durable. This can be achieved by not relying on newfangled tricks and tricks.

In order to create a unique identity for your company, it's best to completely ignore logo trends.

The Logo Online Pros website has a huge section where current logo design trends are updated annually. It is important that you be aware of the latest fads and avoid them at all costs. – Smashing store

Mistake 3. Overcomplexity

An image that contains too much detail does not look good on print or when viewed visually on a smaller version.
The details of a complex design will be lost, and in some cases it will look messy or, worse, be misunderstood.

For example, the fingerprint design on the fictitious Smashing logo can only be seen when viewed very closely. When zoomed out, details are lost.

Look at the corporate signs of Nike, McDonald's and Apple. Each of these companies has a very simple image that can be easily reproduced at any size.

Mistake 4. Dependence on color effects

Without color, your great logo can lose its identity. Right?

Not! This is a very common mistake. Designers can't wait to add a few favorite colors, many even rely on it entirely.

Choosing a color should be the last of your decisions, so it's best to start designing in black and white.

Mistake 5. Poor font choice

When it comes to creating a logo, choosing the right font is the most important decision you have to make. Bad font choices often make the logo lose (our example shows the infamous Comic Sans).

Finding the perfect font for your logo is all about matching the font to the style of the image. But there may be tricks here. If the match is too close, the image and font will compete with each other for the viewer's attention. Otherwise, the viewer will not understand what to focus on. The main thing is to find the right balance.
The whole message of the brand will turn out to be a blank shot if the selected font does not reflect the characteristics of the image.

Mistake 6. Designing a logo for yourself, not for clients

Often, when creating a logo, there is a desire to use your favorite font, color, etc. Do not do that!

Ask yourself if this font and color is right for my business?

For example, a great modern typographic font that you like so much is unlikely to be suitable for a serious client like a law firm.

Mistake 7. Typographic chaos

Typography can make or break a logo, so knowing the basics of typography is vital. The logo should remain as simple as possible, but at the same time convey a given message. To achieve this, you need to consider all the typographic aspects of the design.

Don't use too many fonts or weights (maximum two). Don't use predictable, frilly, or overly thin fonts. Pay close attention to kerning, spacing, and size. Most importantly, make sure you choose the correct font(s) for the project.

Mistake 8. Monogramming

One of the most common mistakes of non-professional logo design is trying to create a monogram from the initial letters of the business name (for example, B & H for Bob's Hardware). Although at first glance it looks ingenious, it is difficult to achieve persuasiveness or convey the necessary message using the company's initials. You can certainly give it a try, but don't stop there if there are other logo design options.

Also, try not to turn the name of the business into an abbreviation unless it has become common and does not serve the intended purpose.

HP, FedEx, IBM, and GM didn't start with acronyms; they became such many years after gaining a high-class reputation.

Mistake 9. Using visual stamps

A light bulb as a symbol of an idea, a cloud with text - a discussion, strokes - dynamism, etc. These ideas are the first to come to mind when brainstorming, and for the same reason they should be discarded first.

How can your design be unique when so many other logos share the same idea? Avoid visual clichés and offer an original idea and design.

Mistake 10. Copying, stealing or borrowing a design

It's sad to have to talk about it, but it's a common practice these days. A logo designer sees an idea they like, transforms it a bit, changes colors or words, and passes off that idea as their own. It's unethical, illegal, stupid and you'll get caught sooner or later.

How to create a logo - step by step guide

Almost everything you need to know about creating a logo has already been covered.

Now it remains to decompose the information received on the shelves.

Take another look at:

Step 1. Create some drafts

At an early stage of creating a logo, you may have several ideas that you want to express in the logo. Do not neglect them, it is better to write them down, perhaps some of them will be useful to you when creating the final version of the logo.

Step 2. Sketch the Logo Design

Sketching is a quick and easy way to put ideas on paper where you can evaluate them more easily.
Do not erase or discard sketches. Design is not a linear process. All ideas can be valuable, even if you don't think so right away.

If you can't draw, don't worry. You can try sketching the logo using screenshots. Go to several online generator sites, icon galleries, etc. Try to find the desired images that you like and save them. You can then use them to create your unique logo.

Step 3: Choose Your Logo Creation Tools

You can create a logo with:

– graphic programs – Adobe Illustrator, Inkscape, Photoshop;
– platforms for ordering logos – 99Designs:
- online services and designers -, Turbologo . Very useful service, I advise!

If you are confident with graphics programs, use them to create a logo without a doubt.
But online services should not be neglected. They can be used to find inspiration or test ideas.

Step 4. Create a logo

Step 5. Test the logo

Have you created a logo and decided that it is perfect? Perhaps it is not. It will be more effective to show the logo to colleagues, friends, some clients and get feedback. Ask them a few questions: what do they think of the logo, do they like it? If you are satisfied with the answers, then you did everything right.
However, be careful with the reviews of friends and relatives. If they don't professional designers, their advice may not be entirely useful for you or even false.

Step 6: Check logo scalability

Check the image of the logo in various versions - in newspaper ads, on a business card, on your website. The logo should look good, whether reproduced in large or small format.

A few tips:
– If the logo has a lot of detail or lines that are thin, then the logo may look too fussy at small sizes.
– If the logo is created for a business card or website, then it will usually look awkward at large sizes.
– Use graphics programs such as Adobe Illustrator or Inkscape, they allow you to test the scalability of your logo.

Step 7: Create Multiple Logo Formats

You may have designed your logo in a graphics program such as Adobe Illustrator from the very beginning. If this is not the case, you need to transfer the logo sketch from paper to electronic form.

A few tips:
– Save the logo not only in .
The latter will allow you to easily scale your logo without losing quality. If you already have a bitmap logo, you can convert it to vector using vectormagic.com.
– Use the logo in PNG, JPEG for web and PDF, EPS, SVG for print.
– Save the black and white version of the logo for printing the logo on e.g. bags, pens, stationery.

Step 8: Keep Getting Feedback

Even after you've created a logo, you still need to be open to feedback. Use various tools like social media, customer reviews, expert opinions to make sure your logo looks perfect.

Step 9: Redesign

Nothing lasts forever, and the logo is no exception. If your logo has ceased to be relevant over time, it is better to redraw it. It is worth making small changes, leaving room for the key idea in the logo, because radical changes are unlikely to be appropriate.

Is your logo really great? [Check list]

And so, probably, you have already created a logo. Congratulations!

But is he really good? Will it look great in different sizes? Well, let's test the effectiveness of your logo with our checklist.
Go through each question and answer yes or no.

1. The logo looks attractive to at least three people
2. The logo looks good in black and white
3. The logo is recognizable in an inverted position (form)
4. The logo is recognizable if its size is changed
5. No intricate details
6. The logo is visually balanced - the icon, font, color look harmoniously together
7. Not using too many fonts, colors, effects
8. The logo stands out from other logos

As we already wrote, it is very important to stand out from other companies, especially competitors.
Collect your competitors' logos and place yours somewhere in between.
Is he noticeable? Noticeable from others? If yes, that's great!

9. Responsive logo

Adaptability means that the logo will look great on any object or surface - t-shirt, website, road sign, etc.

10. Logo memorable

Show your logo to friends or anyone and ask them to draw an image of it in a few hours or days. If he can sketch your logo approximately exactly, then everything is fine and your logo will be memorable.

11. Logo universal

The versatility of a logo means that it is perceived in the same way by a wide range of people. All people are different and the main thing is that the logo retains a single meaning for all its viewers.

12. Logo is easy to read

Imagine that your logo is placed on a banner, and you are driving a car at a speed of 70-80 km per hour. Could you read the text of your logo? If yes, all right. If not, it might be worth working on the fonts.

13. Do you have vector logo formats

It is very important to have vector logo files (AI, EPS, SVG, PDF). This will allow you to print the logo at any scale without losing quality, as well as edit it. For example, make a logo in a different color.

We hope our tips will be useful to you and you will be able to create a great logo!

Creating a unique logo is not an easy task. Often, as a result of creative search, and the implementation of your ideas, you get in response to your work: "This reminds me of something."

Meaningful Simplicity

Logo design, visual representation of the object - should always be simple. Look at the most famous brands in the world - they use simple visual metaphors. Look at all the latest trends not only in graphic or visual design but also in product design. Flat design. Simplicity. Minimalism.

The logo should be simple, metaphorical and meaningful.
He must tell the story of the object he represents to all interested parties.

But shouldn't the logo be unique?

In a certain sense, the logo must be unique. But the very possibility of creating an absolutely unique logo is questionable. At present, you simply can't be sure. Beyond the internal dynamics of capitalism, entrepreneurship is the new global normal. Everyone wants to make money on their own, to invent their own future. Start a business, create an online store, application, brand.

The number of websites worldwide is approaching 2 billion. More than 100 million new businesses are created every year. And not to mention the number of apps that hit the app stores every day. And almost everyone has a logo.

A huge number of existing logos makes it unrealistic to find uniqueness. More often than not, your great idea has already been implemented.

So in the example, the Azuma logo is from 1975 and Airbnb is from 2014.

Think of the sheer number of designers and agencies working on similar projects for clients around the world. We all visit the same websites, read the same books, watch the same shows, have the same education. Naturally, the result of our work will be similar.

Imagine asking different bakers to make a bunch of cakes. You will get a huge variety of different flavors and colors. But in the end, it's just a bunch of similar sweets.

The simpler the execution, the more likely you will find a lot of similar solutions. Finding the balance between simplicity and uniqueness has become the most difficult part of the brand identity design paradigm.

For example, from left to right logos: Beats, Bigfix, Oxford Dictionaries, Beweging, Stadt Bruhl.

Remember that similar logos are not always bad. You must consider aspects such as the degree of similarity, the industries in which both companies operate, whether they are competitors or not. And most importantly, can this confuse customers?

There are some simple ways, which will help you create a unique logo, even for your niche. Remember that the main purpose of a logo is to identify a brand, not to be unique.

1. Stay true to the brand

Look at the essence of the brand. What is the purpose of the brand? The target audience? What is the set of values that define it? His uniqueness? All of these aspects define what a brand is and should help differentiate it from the competition. And the logo, because the simplest visual representation of a brand should reflect its strategy, its positioning and meaning.

If you are not provided with such information, before embarking on a brand identity project, you can define it together with your client, because this is also in their best interest.

Always ask yourself questions. Is this color suitable for target audience? Does the typography emphasize the brand identity? Does this logo tell a story that resonates with the purpose of the brand?

2. Consider competitors

It always helps to determine the vector of logo design. When you understand that most clients and brands operate locally and not globally, it becomes clear that you should focus on the specific market they are in, not the entire world. You need to consider your client's competitors, not every company in the other part of the world. Study them carefully. Their logos, colors used, visual metaphors. Compare them. Keep this in mind during the entire design process to avoid falling into typical elements. The brand must occupy a unique place in the market.

Having a logo that is somewhat similar to one of its direct competitors can hurt a new brand.

Below you will find two logos of two well-known international design agencies. Despite the fact that this is not plagiarism, they are aesthetically quite similar, which in many ways makes it difficult to differentiate brands from each other.

Identity of Landor and Saffron Consultants.

3. Use Google

Trademark screening is a time-consuming business that can easily cost thousands of euros/dollars. This is a specialized service provided by trademark lawyers and very often not even offered by designers.

Thus, it should not be the designer's responsibility to research all the logos available in the world. However, doing at least a little screening by the designer is always helpful. This is a tool that will help you find similar images on the web. Go to Google Images, click on the camera icon, upload an image of the logo you designed, and cross your fingers. This will help to reject the most obvious options.

How to create a unique logo - summary

Create logos that maximize the essence of the brand, convey its message to the audience. Research your competitors, it is against their background that your logo should stand out. And if a similar identity is used somewhere, just make sure it doesn't confuse your target audience.

Think creating a logo is easy? Think well. Creating a visual image is not just writing a company name in a square or circle. A good logo should best represent your company. The logo has no place for random elements, because its purpose is to tell potential customers about who you are and what you do. Competent logo designers are now in price, and this is no coincidence. A logo forms the first impression of your business that influences how customers feel about your brand and how they decide to buy your products or services.

How to come up with a creative logo

If you feel that your creative powers have dried up and interesting ideas bypass you, do not despair. Here are some tips to help you fix the situation:

Browse thematic sites

It doesn't have to be a logo design site, there are a lot of useful resources with unique content on the Internet. Look for inspiration anywhere. For example, on sites dedicated to photography. Beautiful, original images will help awaken your imagination and direct your thoughts in the right direction.

Learn from others

Working on a logo for a restaurant? Then be sure to look at the templates of the best restaurants (especially those that specialize in the same cuisine). Designing a logo for a serious financial company? See how other designers brought their ideas to life on this theme. This is not about copying the ideas of others. Your task is to check which ideas have not yet been implemented.

Get to know the company better

Get to know the history of the company's development. What factors played a key role in it? Understand what the mission, vision and values of the company are. What does it strive for and what principles does it follow? Learn the company's approach to workflow and customer service. How do customers see the company? Such information will help you highlight the characteristic symbols of the business. Placed on the logo, such symbols will tell the target audience about the company.

Nothing complicated

Just take a pen and paper and draw whatever comes to mind. When you start overthinking and overcomplicating things, there is simply no energy left for interesting ideas. And when you relax, your hand, unrestrained by thoughts, simply draws lines. Your subconscious starts the creative process, and one of these “random” lines can become decisive for your future logo and, accordingly, the entire brand.

Rest

Pause . If you work and think too much, your brain will get tired quickly. And from a tired brain to wait original ideas do not have to. Of course, here you can remember how once a brilliant thought visited you after several sleepless nights.But if you give your brain and body the opportunity to “reboot”, then you will work more productively later.

So, more inspiration? Then let's start creating a logo.

Basic rules for creating logos

Here are a few simple rules to create an effective, memorable logo that will successfully cope with the tasks assigned to it.

Keep Simplicity in Mind
By including too much detail in your logo, you risk being misunderstood by your audience. Keep in mind that the company will have to shrink the logo to fit it on key rings or stationery, for example. In this case, the template overloaded with elements will turn into a spot on which nothing can be disassembled.

Matching the brand theme
What associations come to your mind when you think of an aquarium? Most likely, it will be blue, a dolphin, a whale and similar concepts. If a monkey or a zebra is placed on the aquarium logo, it will cause nothing but confusion. Remember that all elements of your logo should be relevant to the brand theme and reflect its scope, goals and values.

Color plays a decisive role
When choosing a color palette, you must constantly keep in mind the image of the brand and the main qualities that characterize it. For example, bright and bold colors are effective at drawing attention, but can also appear harsh; muted shades create a complex, interesting look, but can go unnoticed. Each color carries certain connotations. By painting the emblem in "random" colors, you risk giving the audience the wrong impression of the brand. you can learn more about the psychology of colors.

Font selection
Choose the right font optimal size not as easy as it seems.

If your logo has text, get ready to try out hundreds of fonts to find the best one.
Experiment with serif and sans-serif fonts, as well as cursive, italic, and bold fonts. Don't forget about custom fonts.

There are three important things to keep in mind when choosing a font for your logo:

Avoid popular fonts (such as Comic Sans) otherwise your logo will look unprofessional and the audience won't be able to take it seriously.
Make sure your font (especially if it's cursive) remains legible even when scaled down.
Limit yourself to one font, maximum two.

Consider using a custom font. An original font will help your brand stand out from other companies. Good examples are the emblems of such giants as Yahoo!, Twitter and Coca Cola.

Don't be afraid to experiment
Just because all the banks in your area use gold on their logos doesn't mean you should. No need to copy the best company logos in your industry. If the emblems of other pastry shops often feature images of a rolling pin, you do not have to blindly follow this trend. Don't be afraid to experiment and go your own way.

Use resources and tools online
Whether you're looking for inspiration, help, or collaboration opportunities, you'll find it all on the Internet.

You probably know from your own experience that if you first look for a little inspiration, then starting a difficult business becomes much easier. We advise you to delve into the huge collection of logos on the well-known site Logopond.

If you want to create an emblem on your own, we recommend you the best logo generator. This tool will help you generate an interesting logo in just a few minutes. All you need to do is enter your company name and industry. The service will offer you dozens of beautiful icons. Choose any option you like and download it to your computer. Or edit the color, text, icon, and layout until you see the logo of your dreams on the screen. Logaster offers several versions of the logo for social networks(Facebook, Twitter, Instagram, Google+). Moreover, on the site you can create a business card or an envelope with your new logo. With Logaster, anyone can create a professional logo. This does not require any special knowledge and skills!

45 logo ideas

If you decide to make a truly high-quality logo, get ready to devote a lot of time and effort to this activity. Moreover, you should be aware of the latest design trends. The emblem is the main corporate style of your company, which affects the perception of your brand by the audience. A good logo should be liked and easy to remember so that your potential clients would like to return to your site. We have collected for 45 original logos that definitely deserve your attention. We hope they inspire you to create your own masterpieces.

Logo - graphic image trademark. It is created for easy recognition of the company's brand among consumers.
The logo should be unique and of high quality, to attract the attention of the buyer. The logos were created in order to differentiate the products of manufacturers from the same industry.

The KOLORO company is engaged in the development of one-of-a-kind logos.

There are several types of logos:

Logo "Letter" - one or more letters are used.
Logo "Symbol" - is depicted in the form of graphic or alphabetic symbols.
Logo "Emblem" - a graphic element of the image and text.
The Logoslovo logo consists of letters only.
Abstract Sign Logo - creates a visual form of the company concept with the help of a symbol.

The first logo in the world

The first logo in the world was the image of a dog listening to a gramophone. The dog's name was Nipper.
One of the brothers of the Barro family saw how the dog likes to listen to the Edison-Bell phonograph and decided to capture this moment by drawing the picture "Dog listening to the phonograph".

In 1900, Marc Barraud's brother, Francis, took Nipper's drawing to a disc gramophone company. The owners of the company really liked the picture and they decided to release their goods with this image. But the original version of the drawing, which depicted a drum gramophone, was replaced with a disk one. The drawing became the first trademark of companies: HMV music stores, RCA, Victor and HMV records. The company also began to produce records with Nipper's drawing.
The logo currently uses the music channel of the HWV store.

The evolution of the logos of world brands

The logos of world brands did not always look stylish and concise. Some companies, even though they are popular with consumers, have redesigned their logos. Main reasons:

change in direction of activity;
following new trends.

Let's look at a few examples of the evolution of company logos.

Apple Global Corporation

The first logo of the company was an engraving with Isaac Newton under an apple tree, which was wrapped around a large ribbon with the signature "Apple Computer Co" (1976-1977). The designer of this logo was one of the founders of the company, Ronald Wayne. After the departure of Ronald, the logo was changed.

The second Apple logo was designed by Rob Yanov. Nothing remains of the company's old logo, except, perhaps, the idea of a fruit falling on Newton's head. Apple's new brand name is the rainbow bitten apple (1977-1998).

The logo that we see now on Apple products was changed in 2007. The “apple” became metallic with reflections, but the shape remained the same.

Samsung

Samsung means "three stars" in Korean. The company was founded in South Korea. The first three logos used the stars and the Samsung name.

In 1993 the company decided to create a new logo for its 55th anniversary. It exists until today. It is a blue ellipse in the center of which "SAMSUNG" is written in white stylized letters.

Twix bars

The first bars were produced in 1967 in Britain. They were called Raider. But a few years later, in 1979, the name was changed. Raider became Twix. After the name change, the products began to be exported to the United States.

The name Twix is made up of two words, "double" and "biscuit". Twix bars are very popular all over the world. In Ireland, they are still sold under the original name Raider.

Coca Cola

Coca-Cola has the most recognizable form style a logo that is over 117 years old. The company was founded in 1886 and the logo in 1893. The company's logo is written in "Spencer" calligraphic font. It was created by Frank Robinson, an accountant and friend of the owner of the company.

In the early 1980s, due to competition from Pepsi products, it was decided to change the company logo to New Coke. Having made this marketing ploy, the company began to lose sales. Consumers did not like the new name for the drink. After some time, the drink was returned to its former name Coca-Cola, thereby the company improved its sales.

Pepsi

In 1903 it was created trademark Pepsi Cola. Agree, the first logo of the company is not very pretty. You could say it's a failure.
To prevent this from happening to your brand, you need to contact the KOLORO team of professionals who will help make the logo perfect.

After the Great Depression of the 1930s, Pepsi-Cola was able to prove to The Coca-Cola Company that it could compete with it on the same level.

In 1962, the company changed its logo to a tricolor ball and dropped the Cola prefix. Now it is called only Pepsi. However, the company logo changes very often. What this is connected with is unknown.

McDonald's

McDonald's was founded in 1940. The first logo of the company - the image of the chef Speedee . The Speedee logo was later redrawn. In the 60s, Jim Spindler changed the company logo to what we know today. And that's the letter M.

Fashion industry logos (famous fashion brands)

Almost every one of us can recognize and name brand monograms. For fashion houses, the logo is very important because most of the fashion houses are named after the founding designers.

Louis Vuitton

The fashion house was founded in 1854. Corporate logo companies - LV monograms. The color of the monograms and the canvas may have changed, but the logo of this brand itself has not changed to this day, except that it was slightly simplified in the 2000s.
Brand clothes are made from very high quality materials and therefore the products are expensive.

Louis Vuitton brand products are copied the most. But it is very easy to recognize a fake - in the original, the brand logo is always located symmetrically.

Chanel

The first Chanel logo appeared in 1921. He was depicted on the bottle of Chanel No. 5 perfume. The company logo is a double letter C. It resembles two wedding rings that are not closed together. The letter C is the initials of Coco Chanel.

Fendi

The Fendi logo was created in 1972 by the company's new designer, Karl Lagerfeld. The brand logo is capital letters F, which are mirrored.

Versace

The Versace house logo is very extravagant and extraordinary. It was designed in 1978 by Gianni Versace. The logo represents the head of the representative of ancient Greek mythology - Gorgon Medusa. The designer explained why he chose this character: "It is a synthesis of beauty and simplicity that can mesmerize anyone, just like the clothes produced by the brand."

Givenchy

In 1952, the Givenchy brand begins to produce high quality clothing, as well as a line jewelry and perfumery. The brand logo is very simple and concise. A quadruple G is placed in a square. It looks like Celtic jewelry.

Car brand logos

Winged cars:

Bentley- British luxury car. The characteristics of the car can be described in just a few words - aristocratic luxury. The logo of the car is the letter "B" enclosed in wings. The emblem indicates the power, speed, elegance of Bentley limousines.

Aston Martin The car logo was created in 1927. These are the eagle wings that frame the Aston Martin lettering. The owners of the company compared their car with an eagle. Because the eagle is a fast, agile and predatory bird.

Chrysler- The first American car logo was a pentagonal star created in 1923. After the company joined the German concern Daimler AG in 1998, the logo was changed to "open wings". They demonstrate the virtuosity and uniqueness of Chrysler vehicles.

Cars with animal logo

Jaguar- whose emblem was originally SS - Swallow Sidecar. From English "swallow" means "swallow". After the Second World War, most Europeans had negative associations with the SS emblem (association with the Nazis), so the company's owners decided to change the name of the brand. The Swallow Sidecar was replaced with a Jaguar. Agree, strength, elegance and grace are very suitable for modern Jaguar cars.

Lamborghini- At first, the Italian company was engaged in the production of tractors. Therefore, the bull became the emblem of the company. This animal is very hardy and strong. Now, Lamborghini brand cars are powerful, expensive supercars, and the golden bull emblem suits them very well.

Ferrari- the car logo of this brand is familiar to everyone. Its main attributes are a prancing black stallion on a yellow-golden background with a painted Italian flag at the top of the logo.

Initially, the Ferrari logo was on the plane of the pilot Francesco Baracca, during the First World War. Enzo Ferrari asked Francesco to give him this logo. The pilot agreed and gave Enzo the right to use the logo.

Best music industry logos

Virgin is a British record label. Created in 1972 by Richard Branson and Simon Draper. The label name is very interesting. Virgin in translation from English means "virgin".

Created a logo Virgin Records(first company), English illustrator Roger Dean.

A few years later, the Virgin brand became very popular among English performers. After signing Virgin with the punk rock band the Sex Pistols, Branson decided that their company lacked audacity. Therefore, it was decided to change the company logo.

Legend has it that one of the artists drew the new logo we know now on a napkin. Branson really liked it. Richard associated the new logo with his company. “Simplicity, attitude and energy are about us,” said Branson.

Sony Music Entertainment- established in 1988 and owned by Sony. Included in the "Big Four" record companies in the world. Sony Music covers almost the entire show business.

The first logo of the company is multi-colored, small triangles in the middle of which were the letters SMV. The logo of the company changed very often. In 2009, Sony Music decided to make the logo completely different. The new logo looks like this: on a white background, a simple red brush effect and the text "SONY MUSIC" appears in the appropriate Sony font.

AC/DC is a world famous rock band. Most people may not know the band's work, but everyone recognizes the AC / DC logo.

Creative director Bob Defrin helped create the rock band's logo. The font was chosen from the Gutenberg Bible - this is the first ever printed book.

Huerth's intention was to create an emblem in keeping with the biblical imagery of the AC/DC song "Let There Be Rock". Of course, the lightning and blood red coloring suggest less angelic influences.

The Rolling Stones are a famous British rock band. Designer John Pasha helped make the band's logo. For his work he received 50 pounds. The designer was inspired by the expressive lips and tongue of Mick Jagger. It was also inspired by the Hindu goddess Kali.

Queen are a British rock band from the mid-1970s. She captured the hearts of many listeners. The logo was created by lead singer Freddie Mercury. He depicted the letter Q (the name of the group), which is surrounded by the signs of the zodiacs of the musicians of the group.

Logo Design Trends 2017

Design trends change almost every season. This applies not only to clothing, makeup and style, but also to trends in graphic design logos.
Logo Trends 2017

Minimalism

Many companies resort to this style, because minimalism is all about simplicity and conciseness. Minimalism uses very few colors. Everything should be simple and executed in the same style, without unnecessary additions.

For example, the well-known application Instagram used this style.

The company's first logo was a black and white image of a Polaroid OneStep camera. In May 2016, the company decided to rebrand not only the logo, but also change the design of the application. Now it's a camera and a rainbow rendered with a gradient effect.

color gradient

Creating a logo with a gradient of colors is a very good move for many companies, because this trend will be at its peak for a long time to come. A striking example is the international payment system MasterCard. The company's designers have simplified the design and used the filling of the geometric shapes of the logo.

black and white trend

Black and white design will always be in trend. Conciseness and simplicity of two colors is always a win-win option.

The best example is the world famous Nike brand.

Carolyn Davidson helped create the logo for the brand. The logo depicts the abstract wing of the goddess Nike.

Geometric figures

To create a unique but at the same time simple logo, designers use geometric shapes that are very easy to perceive and remember.

Example - logo YouTube - video hosting service. The brand logo is a “bubble” in the middle of which is the “play” icon.

Lettering

Pretty simple style. Letters are selected specifically for a specific name or text and are used only once.

Lettering includes the company logo. Google. The first company logo was created in a graphics editor by co-founder Sergey Brin. new style designer Google logo became Ruth Kedar. It was she who came up with the logo design that we know now.

hand drawn

Hand-drawn logos look clear and “folk style”. A lot of world famous companies use this style.

Johnson & Johnson is a good example of a new trend in 2017. The company logo is very simple - it is red text on a white background, handwritten.

Web animated logos

Web animated logos are the trend of 2017. They look very bright, extraordinary. With the help of Gif logos, you can attract the attention of consumers.

Disney has been using this trend for a long time. Back in 1985, Tinker Bell began flying over the Sleeping Beauty Castle.

KOLORO company will develop for you a unique design of your logo, because our specialists are always on the topic of new trends in world design.

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