Your business in a big city. The business idea is recycling used tires. Some out of the box ideas

IN small town can be arranged profitable business no worse than the big one. Many people think that it cannot be profitable in a small town. Everyone who thinks so, immediately sets themselves up for failure and does not consider the positive aspects of this issue.

Differences between small towns and big ones

There are many advantages to living in small towns. Here are some of them.

  • There life flows slowly and measuredly. The population is more intelligent in the choice of goods and services.
  • People here are more conservative in their views and not so influenced by fashion. They prefer to spend more time looking for the product they need at affordable prices.
  • Everything is nearby, objects are close to each other.
  • Much better environment.
  • Residents of tiny towns are less prone to stressful situations.
  • The population does not spend money on travel in public transport, and this significantly saves money.
  • The small towns have almost everything the same as the big ones. If there is a need to go to a large city, you can go there by private car or public transport.
  • There is a big difference between mentality and lifestyle.
  • The population of small towns has its own established system of values, which determines their way of life.
  • In small towns, the risk of crisis and globalization is reduced.
  • The degree of protection against the risk of ruin due to a decrease in demand is slightly higher than in a large city.

Small town business ideas

Residents of such settlements should not rush to choose the specifics of their future business. It is necessary to carefully weigh all the pros and cons and only then make the only correct decision. Only in this case, the work will bring you good profit. The sales ceiling in small towns may be limited by population size and purchasing power.

From the very beginning, you must "soberly" assess the market of your locality. Find out what services or goods residents want, what they need and what they expect. Clarify the number of your future competitors, their strengths and weaknesses.

It would be great to start your own business according to the system franchising. There are hundreds, if not thousands, of titles. In this case, the entrepreneur can count on a loan and on the comprehensive assistance of the franchisee. This can be a good help to unwind. Working under a well-known brand is much easier.

For the little ones, organize a Leisure and Development Center, where they will learn and explore the world.

A demanded business in a small town is a private one with a set of the following services: haircut, hair coloring, hairstyles for the holiday, manicure, pedicure. This type business will never fail. Women always strive to be beautiful and attractive.

Cargo transportation and taxi services. In small towns, people also sometimes prefer taxis to public transport. Recruit a few drivers with personal vehicles, and things will go according to the knurled scheme. Due this direction business in the winter in a small town will become even more popular.

and selling them in big cities. To do this, you need to have a small plot of land and the desire to work on it. The population of megacities buys such products with pleasure.

Massage at the client's home. Many retirees or people with limited abilities they cannot afford to get to the clinic and sit in long lines there. A few experienced masseuses - and your business will flourish.

With a small room at your disposal, you can open studio tailoring, bed linen or repair of leather goods, umbrellas or making keys.

A new, popular type of service not only in big cities, but also in small ones - the provision of assistance with garbage disposal, old furniture and household appliances for recycling. In small towns, the problem with the disposal of household appliances is even more acute, since in megacities this issue is better solved.

Given the unique location of your town, you can start manufacturing jewelry, which would be ideally suited to the original culture of the city.

Even in tiny towns there are people who will not spare money for cleaning clothes, since not everything can be washed or cleaned at home. And you can provide this service to the public.

The opening of a small branded sweets shop, which will have several tables for tasting your products. A cup of tea or coffee will attract those who want to enjoy delicious products to the establishment.

Gift and card shop. If you really try hard, you can make an original boutique with beautifully designed gift sets and postcards with the appropriate theme. IN this business you need to take into account the following feature: customers must be treated with respect and warmth. Necessary don't just sellgifts, but also to be able to offer a product that corresponds to this particular case. Calculate how much customers can leave in your store, and based on this, form a pricing policy.

mini bakery. This type of business will provide your town with always fresh baked goods. The bread that is brought from a large city is not always soft. You can bake not only bread, but also: straws, buns with various fillings, and so on. Such a business has much more opportunities to flourish in small towns than in metropolitan areas.

In the conditions of life in a small town, there is an urgent need to open a business related to modern technologies : repair mobile phones, sale and installation of satellite dishes and other related products.

Opening a private dental clinic. The population of our cities, both large and small, cannot boast of the good condition of their teeth. Therefore, treatment, removal, prosthetics may be exactly the type of activity where you can earn a lot of money.

Private driving school. You will be able to provide driving instruction services. In small towns, a car has long ceased to be a luxury and almost every family has a car.

Service " Husband for an hour". Having a few men on staff who know how to do everything around the house, you can organize a good business. This includes minor repairs, connection and repair of equipment.

Private kindergarten or babysitting service. In small cities, the problem with is no less acute than in large ones. Sometimes parents have nowhere to put their children, especially during school holidays. In small towns, everyone knows each other, and finding good teachers or nannies is not difficult. It will be difficult for you to make a mistake in the staff and its labor qualities.

Car repair and maintenance workshop,. To do this, you do not need a very large room. Enough to equip it necessary equipment. A few competent car mechanics will be able to attract many customers to the workshop. Believe me, there are not many good specialists to whom people can entrust their car. You can open nearby.

If you live near a village, you can arrange ethnotourism. Residents of big cities will be happy to come to you. Many people want to take a break from the hustle and bustle of the metropolis and feel the village spirit for a few days, dig in the ground, take care of their pets.

A great way to earn capital can be opening sports or gym. Young people in small towns have long understood the benefits healthy lifestyle life.

Opening computer store or a mobile phone store. Innovative technologies are not alien to residents far from large cities.

Workshop on furniture manufacturing and repair. Surely in your city there are several skilled craftsmen who have golden hands. Offer them cooperation with you, together you can achieve good success.

Can become profitable and hotel business . If you have a room that can be converted into a small hotel, motel or - this will be a good option. Rooms can also be rented by the day. At proper organization labor and advertising success will not be long in coming.

For residents of small towns, one of the best options may be Internet business. In this case, there will be no restrictions and barriers. No one will "put a spoke in the wheel" for you, you will depend only on yourself.

Bureau of Funeral Servicesis also a profitable business in small towns. Unfortunately, people die everywhere, regardless of where they live. The moment comes, and we are faced with the problem of burying loved ones. List of services that you can offer clients:

  • hearse services (mortuary - house - cemetery),
  • hand digging a hole
  • delivery of all necessary attributes,
  • coffin making,
  • provision of porters for burial,
  • making crosses and tombstones,
  • delivery of musicians or priests to the burial,
  • providing the necessary transport,
  • assistance in organizing a funeral dinner.

Is it profitable to open a business in a small town?

Whether or not a certain type of activity in a particular city is profitable or not depends on many components.
Before starting work, you need to study well consumer market your locality, assess possible competition. Then you need to select competent personnel whom you can trust. It will be necessary to take a responsible attitude to the suppliers of products (if required by the specifics of the work). It will not be profitable for you to attract suppliers from big cities - look for them in nearby settlements.

How soon the investment can pay off will depend on certain conditions. Residents of small towns do not have much money, so you should not count on quick profits. It may take several years before the business pays off. Much will depend on the demand for the type of service that you offer to the citizens.

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In small towns, life is more measured, the way of life is traditional, and the population is not very wealthy. But that doesn't mean you can't start your own business here.

These people are no different from the inhabitants of megacities. They also want to eat well, dress nicely and be able to relax in comfort. This means organizing your profitable business quite realistic in a small town.

Demand in small settlements is enjoyed by everyday goods and household services. Investments here can be minimal, the low cost of rent allows you to develop several areas of activity at once.

Your main task is to correctly determine which business will bring profit, and which will not take root at all.

I must say that business in a small town is no different. The same economic mechanisms work here as in the metropolis. The success of any enterprise is determined by several factors, such as:

  • profitability;
  • competitiveness;
  • quality of goods and services;
  • personnel qualification;
  • convenient location.

Competitiveness

The first thing to start with is market monitoring. Find out what goods and services citizens are more interested in, what is missing. In this case, you need to focus not on personal feelings, but on the needs of the future target audience.

If your city is dominated by middle-aged and elderly people, a drugstore will be more profitable than your own. night club.

"Ask the price" for competitors: who they are, what range of services they offer, what distinguishes their pricing policy.

If you can give customers more, better and cheaper, feel free to get to work. Not sure you can handle it? Then it's better to do something else. Find a free niche and dictate your terms.

Quality of goods and services

The quality and price of goods depend on manufacturers and suppliers.

One of the first things you should be interested in before starting your own business in a small town is the opportunity to purchase products at affordable prices close to home.

Recruitment

The professionalism of the employees matters a lot. No matter how chic the interior is, a cafe without a good chef, or a store without a polite, competent seller is unlikely to take place.

Finding a place to place a shop, club or barbershop is a very difficult task. Hardly potential clients they will sacrifice their time to learn about you.

Therefore, you will have to take care of yourself to be closer to the target audience. As you know, rent in the city center is more expensive, so with a reasonable approach, you can save on this. It is not at all necessary to open your own store, you can rent a small area in a shopping center.

Profitability

If you decide to go about your business not for fun, then your goal is profitable business. It is quite difficult to determine what the amount of profit will be.

Even when calculating on the example of a similar enterprise or production, it will not be possible to give exact figures. Therefore, it would be more correct to take into account the lowest indicator.

Owning a business in a small town has its pros and cons. When opening your business here, you need to be prepared for the fact that you will have to fight for each client.

But if you manage to offer the most favorable conditions, most of the population will know about it without any advertising.

You will also fail to show off the originality of ideas. Hardly in such locality elite salon or an exotic restaurant will become profitable.

What is the best business to open in a small town?

You need to do what you are good at. This is the written truth. Can you do something better than others? Then the question of what business to do is already decided for you.

A teacher will be able to work with children, a good cook will open the best restaurant in the city, and a hairdresser will open a beauty salon. Basic knowledge of taxation, marketing, pricing will serve a novice businessman in good stead.

There are plenty of areas in which you can open your own business in a small city. Here are just a few of them:

  • Trade;
  • Provision of services;
  • Construction and repair;
  • Public catering;
  • Own production.

You can start from scratch in any of these areas, with little capital to start, enthusiasm and a desire to work.

Sale of goods

Shop products- the idea is banal, but quite working, especially in a small town.

People do not stop buying milk, sausage, bread and other food even in the midst of a crisis.

You can supplement your assortment with household chemicals, inexpensive cosmetics and other necessary little things, and the outlet will bring even a small but stable profit.

Stock and second hand stores enjoy the same popularity in large and small cities. The main thing is to correctly define your target audience so that unsold goods do not stay in warehouses.

The areas of new buildings, as a rule, are inhabited by young people, which means that children's things and original models of clothing will be in demand.

If the population consists mainly of pensioners - buy more "classics", shoes, home textiles.

Children's goods store or simply the department of toys, shoes or clothes always attracts buyers. Various sets for needlework and creativity are in good demand.

Ordinary or educational toys are also sold briskly. “All the best for children” is the slogan of marketers that works successfully anywhere in the world.

Provision of services to the population

This area of ​​business is considered the most profitable. Therefore, if you can offer the best value for money, you are guaranteed a stable income.

Repair of household appliances- a profitable business for the master "golden hands". When a familiar thing breaks down, few people rush to the store to replace it.

Almost everyone, even a wealthy person, first clarifies whether the breakdown can be fixed.

You can extend the life of anything: furniture, household appliances, shoes, umbrellas, bags, an old cast-iron bath. You can carry out repairs at the client's home, in a room specially rented for this purpose, or in your garage.

Salon with good professionals and low prices will be popular in any part of the city. Despite the abundance of offers, it is still difficult to find a haircut or manicure master with an artistic flair.

Therefore, if you have such specialists in mind, feel free to open a salon, you definitely will not need clients.

Studio for cutting and sewing clothes, curtains, covers for cars. The latter are sewn both to order and for free sale.

In small towns, where the choice of fashionable outfits is not so great, a good tailor will not be left without a piece of bread with caviar. By the way, a cutting and sewing club based at the atelier is also a good idea.

Orders for tailoring curtains can be taken not only from individuals, but also from organizations. The main thing is not to be shy about offering your services to schools, kindergartens, and various companies.

Private kindergarten far from new idea for business. You can meet the same in a small town.

But groups for older children, where the child will be fed a hot lunch after school, will calmly cook homework while a rarity.

Free "extensions" have been canceled almost everywhere, so the parents of the students lower grades, for sure, will use the service without the risk of leaving the child unattended.

Passenger Service is in demand in any locality, regardless of the number of inhabitants.

However, the competition among taxi drivers is the biggest, since many people have cars, and everyone has been familiar with the method of working as a “cab driver” since the 90s of the last century.

The passenger Gazelle is a completely different matter. Such a car is used in servicing weddings or when transporting employees of enterprises, as well as as a fixed-route taxi.

Photos of the documents anyone can do. You don't have to have extraordinary talent. It is enough to master the basics of Photoshop, get a computer, printer, digital and lighting equipment, and a tripod.

Having a copier, you can earn extra money by making copies of documents. Add here Additional services for the restoration of old photographs, the creation of photo books, personal calendars and you already have your own profitable business.

weddings, anniversaries and others solemn events in the traditional style is unthinkable without a toastmaster and musicians.

If you feel a creative streak and artistic talent in yourself, feel free to offer your services to your friends.

If you think you are ready to work harder, find like-minded people and open a holiday agency.

Entertainment

The way of life of small provincial towns has always been slightly different from the capital, but this does not mean that completely backward people live in such settlements.

They also want to have fun, play sports, play bowling. Decide for yourself which option to choose.

Night club will certainly become a favorite place for spending leisure time for young people. Of course, color music and a couple of speakers today can no longer attract the public. stylish design, theme parties, invited DJs - all this will raise the prestige of the institution.

To open your club, you will need considerable financial investments. In addition, only creative people with remarkable imagination can do such a thing.

Gym or cardio room, a dance class, will become popular with local residents if they are attracted by affordable prices.

The rental of bicycles, roller skates, skateboards and other sports equipment, as your own business, can also generate income. It is better to place it near a park or a working stadium.

Catering point

Cafe, restaurant, coffee shop or patisserie is a place where people not only satisfy their hunger, but also have a good time. If you manage to organize the work in such a way that it would be interesting to come to you, there will be no end to clients.

Imagine how many events in the life of each person that you want to celebrate outside the home: birthday, anniversary, graduation, wedding, anniversary of living together.

Do not bet on the exotic, it is not known what the reaction to Mexican or Korean cuisine will be, but many will want to try the usual dishes in an unusual interpretation.

Own production as a profitable business

The idea of ​​doing something yourself, rather than reselling other people's goods, is undoubtedly attractive. Especially if your hands grow as they should, and your soul categorically does not lie in trading.

However, it is easier to produce a product than to attach a finished product later. Therefore, first of all, think about how to organize sales.

Soap making at home is the most attractive for beginners.

Given the relatively low cost of ingredients (alkali, liquid and solid oils, flavors), as well as the lack of expensive equipment, the profitability of such a business is quite high.

Most likely, you will not sell a lot of goods in your city, homemade soap not cheap. Therefore, look for outlets in larger settlements. You can also sell products online.

Production of keys- own business that does not require large investments.

You can’t call it a full-fledged production, but the profit is quite good, especially if you open several points at once in “busy places”.

All you need is a machine, costing about 2 thousand dollars, files and various key blanks.

Home shop It is not difficult to organize tailoring of bed linen, original fabric packaging, kitchen accessories and other textile products in a small town.

With jobs here a big problem, and women are more willing to agree to work on the farm. Which product is more profitable to produce depends on the market.

Mini-bakery will also become profitable investment funds. Everyone loves hot bread. In addition, even if you get tired of doing this business, equipment can always be rented or sold.

As you can see, starting a profitable business in a small town is not at all difficult. The choice of ideas is quite rich. The only thing left to do is decide what to do.

* Calculations use average data for Russia

What kind of business can be opened in a small town with minimal investment? In this collection you will find 25 ideas for your business in small towns, as well as detailed guides on launch.

Key making shop

To open a point for making keys, you will not need any impressive investments: 150 thousand rubles will be enough, most of which (about 90 thousand rubles) will be required for the purchase of machine tools. The main service in the workshop will be the production of duplicate keys to entrance doors, garages, cars, entrances and intercoms. Additionally, you can earn money by sharpening knives, scissors and drills, selling locks, key fobs, performing emergency opening of locks, etc. It is possible to recoup a point for making keys in six months of work. To accommodate the workshop, 4 square meters is enough. meters.


Kindergarten at home

If you are looking for a home-based business option and have experience raising children, then consider opening private day care centers at home. This is a socially responsible business that reduces queues for kindergartens and is subsidized in many regions of the country. Private kindergartens are most in demand in new high-rise districts, where local authorities often do not have time to meet the needs of the population in public kindergartens. In such places, parents are looking for an opportunity to leave the child under the supervision of at least someone. Profit kindergarten at home will be 50-100 thousand rubles. per month.


Carpet cleaning

The carpet cleaning business is one of those activities that require minimal investment. Its essence is simple - you organize the cleaning of customers' carpets on-site or provide services for the removal / delivery of carpets to your own workshop, where you carry out the cleaning. The second option is more suitable for serious business, as you can significantly increase the number of orders and productivity. When working at home, you can get by with a minimum amount of equipment, household chemicals and small cleaning appliances (you can even meet 100 thousand rubles). With 4-5 orders per day, net profit can reach 90-120 thousand rubles.


Production of decorative candles

Candlemaking is a fun and relaxing activity to do for fun or in retirement. To start, you need a minimum of funds and skills, and all training materials can be found on YouTube and needlework sites. Simple calculations make it clear that a hobby in this business is much more than a business. If we assume that the price of one candle will be about 270 rubles (the average price for decorative candles), then when selling 200 candles per month, you can earn 54 thousand rubles. Then, taking into account the costs, the profit will be about 40 thousand rubles. Another thing is whether you will find so many buyers and distribution channels for your candles.


Making handmade soap

A business that can be opened with a minimum of funds - the production of natural decorative soap handmade. The main investments will be spent on raw materials: soap base, fragrances and essential oils, dyes. Soap making is a creative process from start to finish, right up to the packaging and sale of products. Business is possible both as a side job and in large-scale formats.


Sale of seedlings

Selling seedlings can be a good seasonal business. Most wanted seedlings of cucumbers, tomatoes, cabbage, peppers and other vegetables are used. You can grow seedlings even at home: on windowsills or on a balcony, in a greenhouse or greenhouse. If you grow seedlings on several levels, then even on 18 square meters, you can fit about 7.5 thousand cups with seedlings. If each cup is sold for 10 rubles, the revenue will be 75 thousand rubles, the profit, taking into account costs, will be about 50 thousand rubles.


Fish smoking

Fish is one of the most beloved products in domestic and foreign cuisine, but few people offer it to buyers in ready-made. Opening a smokehouse does not require large investments. For the purchase of smoking equipment, freezers and a container for raw materials will require about 250 thousand rubles. The main conditions for success are a competent recipe and the presence of fresh fish suppliers nearby.


Sale of beer bouquets

The idea of ​​​​earnings that is popular today is the sale of all kinds of edible bouquets, including the so-called beer bouquets and baskets for men. Usually this is a beautifully decorated set of beer and beer snacks: sausages, fish, crayfish, squid, chips, and so on. The whole thing is decorated with chili peppers, garlic, cherry tomatoes. There are a million possibilities here - you just have to look at ready-made ideas.


Ready-made ideas for your business

Car rental for weddings and events

If you have a presentable white premium car or a retro style car, this is a great opportunity to earn money by renting your car for weddings and other celebrations. You can earn 1-2 thousand rubles on rent. per hour, and extract additional profit from the rental of decorations for the car. All that is required is to find a good and advertising platform or classifieds site so that the client can find you.


Donut

Donut sales are a great option for a mini cafeteria or food court department shopping center. The margin on these products without much damage to demand can reach 1000%. The technology for baking donuts is quite simple, and there are many both manual units and automated systems that can improve performance. In addition, donuts are a product that will leave you room for creativity.


gingerbread houses

The gingerbread house business has several undeniable advantages. Firstly, recipes for their preparation can be easily found on the net and mastered for free. Secondly, you can make them at home. And thirdly, gingerbread is stored for a long time, which allows you to stock up for future use before the holidays. You can offer your products through social networks.


Sale of shawarma

Street food is considered one of the best destinations in terms of the “low investment / high return” ratio. For example, to open your own business selling shawarma, 270 thousand rubles and two employees are enough. When choosing good place a small outlet will be able to bring 100 thousand rubles. net profit.


Mobile planetarium

Today it has become possible to open a planetarium for anyone who has at least 250 thousand rubles. Mobile planetariums are spherical domes, inside which spherical films with a 3D effect are shown using a projector and a special coating as a screen. As a rule, the work of planetariums is aimed at school-age children. Such a business can pay off in 2-3 months, and its profitability can reach 150%.


Sale of worms and biohumus

Worms farming is a money-for-nothing idea, if we're only talking about single sales of worms to fishermen, of course. Such earnings can be completely easy: after all, you do not need to monitor the worms, and they can eat manure and food waste. It is especially good if your personal area is located on the way to the reservoir: hang the “worms” sign in a conspicuous place - and you're done. You can also sell vermicompost produced by worms. It can even be produced on an industrial scale. But keep in mind - according to the reviews of people with experience, it is not worth betting on one vermicompost. It is better to sell biohumus only in combination with other activities, for example, if you have a rabbit farm, whose droppings can become food for worms.


Conducting a fire show

Let's start with the most interesting - all in 5 minutes of a fire show you can earn 10-15 thousand rubles. Fire show is an opportunity to receive orders for holidays, weddings, celebrations and get good money for it. Large investments are not required: to buy basic equipment (poi, staffs, fans and other devices for “spinning” fire) 5-10 thousand rubles will be enough. You will also need to purchase or tailor-made stage costumes. The main thing in this business is mastering the skill of fire, as well as working on promotion in social networks. Another hurdle is competition. In large cities, it is becoming increasingly difficult to surprise people, which forces the organizers to look for new directions, combine fire shows with light shows, Tesla shows, and so on. But in small towns, you can still be the first.


Ready-made ideas for your business

Mobile 3D cinema

For some reason, when they talk about the entertainment business, they mean only large cities with a million population or cities with a population of 500 thousand people. However, a huge audience living in small towns and villages, where there is simply no entertainment, but the need for them is huge, remains completely uncovered. interesting idea in this area can be the organization of a mobile 3D cinema, working in cooperation with local school institutions, rural houses culture and other organizations that free of charge and gladly provide their space for such events to the organizers.


Meat trade

Meat is a commodity of daily demand. Even with the appearance of a large trading network in the neighborhood - “death with a scythe” for any grocery store, Butcher shop can not only stay afloat, but also thrive through the ability to vary the assortment and offer customers fresh and unique products that you will not find in the supermarket. A butcher's shop can be opened with investments from 600 thousand rubles, the profit is small outlets is 75-100 thousand rubles.


beer shop

Beer is the number one drink in Russia, which will never leave an entrepreneur without a profit. To open your own beer store with equipment for bottling 10 types of beer, you will need about 500-600 thousand rubles. of which equipment costs will amount to about 240 thousand rubles. You can save money by renting equipment from local beer producers. The store's turnover of 300-350 thousand rubles will allow reaching a net profit of 50-70 thousand rubles.


Women's clothing store

Selling women's clothing is a business that will always be relevant. Even in the face of fierce competition, the new store has the opportunity to find its audience thanks to its unique assortment. Womenswear is the largest segment in the apparel industry, accounting for about 60% of the market. 400 thousand rubles may be enough to open a small women's clothing store.


mini bakery

The bakery is one of the most popular small business destinations. You sell a product of daily demand, investments in opening are small, and if consumer tastes change, you can instantly adapt to new trends and requests. You can open your own mini-bakery if you have 885 thousand rubles, which can really be recouped within 7 months of work.


Tool sharpening

To make money on sharpening tools, no special investments are required. At the same time, the service is in great demand both among ordinary housewives and among hairdressers, manicurists, cafe staff. Investments in the arrangement of a small room and the purchase of equipment will amount to about 130 thousand rubles.


Geological exploration and well drilling

Geological exploration and drilling is a business with a wide choice of formats and scales of activity. With minimal investment (about 450 thousand rubles), you can engage in private orders - shallow drilling during the construction of wells and the launch of installations for the extraction of groundwater. You can also work for legal entities in large scale construction.


Ready-made ideas for your business

Split system installation

Air conditioners today are almost a mandatory unit of any houses and apartments. Although this business is frankly seasonal, it is extremely in demand: after all, split systems can be needed by everyone. Depending on the characteristics of the premises, the installation time can be from 2 to 6 hours. With the cost of services from 1 to 3 thousand rubles, you can earn from 2 to 12 thousand rubles a day on installation.


Barbecue

A barbecue is a one-dish establishment, which makes running such a business a little easier than, say, running a restaurant or cafe. By focusing on one dish, you can “know” all the secrets of cooking barbecue so much that you can collect a base of eternal customers with whom you can not be afraid for the fate of your business. To open a barbecue in the format of a cafe for 12 people, cooking different kinds barbecue and snacks, as well as takeaway, will require about 1.1 million rubles, which can be recouped by the middle of the second year of operation.


pancake stall

Pancakes are a product that is easy to prepare, but extremely promising in its capabilities. You can fill the pancake with anything, and this leaves a wide scope for culinary creativity. Your business selling pancakes is attractive with low investment in equipment and the ability to set a markup of up to 300%. To open a pancake cafe on an area of ​​100 sq. meters will require about 1.25 million rubles. For a small town, the format of a pancake kiosk is ideal, the opening of which will require about 500 thousand rubles.



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What you can open in a small town: weighing the pros and cons + 3 tips for choosing your own business + 40 business options in a small town.

Do you live in a small village or town and have a commercial background?

At the same time, you think what to discover in a small town?

Then this article is written for you.

Of course, there will be fewer potential buyers, but the cost of opening the project will also decrease (compared to the metropolis).

Competition in small towns and villages is usually low.

A small town is a settlement in which 50,000-100,000 people live.

There are more than 80% of such settlements, towns and villages in Russia.

Experts believe that it is more profitable to open a business in such towns than in megacities.

What to open in a small town: we take into account the pros and cons

Let's look at the advantages and disadvantages of starting a business in a small town:

prosMinuses
Less investment than in a metropolis: lower rental costs, advertising costs.Low purchasing power, this reduces profits.
Lower wages for employees.It is difficult to find qualified specialists.
Word of mouth will reduce advertising costs.Word of mouth can quickly and ruin a reputation when "punctured". Also, a negative personal reputation can affect the business.
Cheap local raw materials.Expensive imported raw materials.
The competition is lower: it is easier to open something that is not yet in the locality.Higher competition for the main, traditional groups of goods.
With low competition, the demand for goods and services is higher.Fewer buyers means less profit.
Starting a business has fewer hurdles than in a metropolitan area. There are benefit programs.A narrower choice of ideas for business due to the conservatism of tastes. It is better to refuse exotic ideas.

Let's analyze the table and try to decide on the choice of case:

    Are there not many entrepreneurs in the city who sell basic consumer goods (food, clothes, shoes)?

    Choose this line of business.

    Under the main goods should be understood products that are indispensable in everyday life.

    There is always a demand for it.

    To occupy this niche is to ensure success for yourself.

    Let's say the niche of traditional goods and services is relatively occupied.

    Then you need to determine what is in demand, but what competitors do not yet have.

    You can offer these products to fellow countrymen, along the way expanding the range of consumer goods.

    most high profit can bring the organization of a small factory or production using local raw materials.

    But it is worth immediately considering one very important point characteristic of.

    Basic end-user These are not city dwellers.

    Such an undertaking will bring profit in the manufacture of large batches of products focused on delivery by region.

    This is the most capital-intensive type of business in a small town.

Options for starting your own business in a small town


You are not the first to think about the question of what to open in a small town .

Let's look at various projects that have already been successfully implemented more than once in different settlements of Russia.

Maybe one of these business options will appeal to you, and will fit the area.

Own business in food and agriculture

"A person who is lucky is a person who has done what others were only about to do."
Jules Renard

Therefore, the sale of food products is an eternal business.

If you are near a major city, you can arrange deliveries there.

Sell ​​surplus products in your village.

What business can you do?

    Harvest pickles, marinades, canned vegetables, fruits and berries.

    They are sold to factories, cafes, restaurants.

  • Engage in milk processing (cottage cheese, cheese, cream are in demand).

    • Open a small cheese making shop.

    Business in a small town can be easily positioned as an eco-farm.

    And this topic is now popular.

    Semi-finished products are also in demand today due to the total employment of people in large cities.

    Good quality minced meat, dumplings, chebureks, pancakes, dumplings, meatballs, meatballs, meatballs, dough is the key to your income.

    Start baking bread and baked goods.

    The service will definitely be in demand.

    Grandmothers are not what they used to be: working and not in a hurry to burden themselves with grandchildren, knitting and sitting at home.

    A young mother often has no one to entrust to look after the child.

    Service station with driving school services.

    This undertaking can be combined with an auto parts store, car resale services.

    Photo salon.

    Business can be combined with the organization of registration and holding of solemn events (video and photography, production of booklets, photo books, portraits, toastmaster for parties, corporate events);

    Studio of sewing and repair of clothes.

    Additionally, you can open the holding of paid training courses.

    Shoe workshop.


    An institution that in times of total price increases is only becoming more popular.

    Business can be combined with tailoring shoes.

    Creative activities for children.

    Fitness, yoga for kids, foreign languages, drawing.

    "Green tourism".

    If a small town is located in a picturesque place.

    Internet cafe.

    With the services of a photocopier, printouts of photographs and texts.

    Additionally, you can open a training on using a PC.

    Service for the repair of household appliances and appliances.

    Like a shoe shop, a business is sure to be in demand.

    Workshop for upholstery, repair and manufacture of furniture.

    Household service.

    An analogue of the “husband for an hour” business: chop wood for a client, dig a garden, hang a chandelier, fix a tap, an electrical outlet.

    The demand will be not only from single women, but also from pensioners, busy young people.

    Bookkeeping.

    This business can be done without any initial investment.

    It is only important to have sufficient qualifications.

    Vet clinic.

    It also requires a specialized education.

    A big plus if customers will be able to contact around the clock.

    Indeed, in small towns, few people have such a competitive advantage.

What kind of business to open in a small town in the field of trade?


Trading is a simple and sought-after line of business.

Often in small towns and villages, different segments of goods are presented in one store at the same time.

In this business niche you can open:

    Flower shop.

    In addition to the design of bouquets, they organize the sale of indoor plants, seeds, household and garden chemicals, tools, and related literature.

    The organization of banquets and celebrations can be combined with the services of a toastmaster.

    Shop for baby food and goods.

    In especially small towns, it is better to present this product segment in a regular store.

    Classic store (food or clothing, ).

    Online store.

    You can organize the delivery of large equipment and other goods, and the buyer will not need to go to another location to pick them up.

Your own handicraft business

You can try to make money on your hobby or skill, teach your craft.

But here the final consumer of the products will definitely be in large settlements.

You will have to participate in fairs, outdoor events.

This will incur shipping costs.

If you have no idea what to do, take a look at these ideas:

    Vine weaving.

    There is a prospect of expansion to the production of furniture.

    Demand, however, cannot be called high.

    Pottery.

    You can present products not only at exhibitions and public events, but also in online stores.

    Blacksmith craft.

    A promising business that can be combined with welding work.

    At the moment, the trend is voluminous scarves - snoods.

    They are easy to manufacture, and the demand for the product is high.

    Making soap, candles.


    It has become especially popular in recent years.

    It implies the manufacture of original blankets, pillows, bags, patchwork panels.

    Making jewelry and bijouterie.

    They use the techniques of cold porcelain, quilling, soutache embroidery, wool felting, wood carving, beading, tatting, a traditional set of jewelry made of beads and stones.

    Leather production.

    Such products (saddles, harnesses, belts) are sold only to special categories of buyers.

    Finding outlets is not so easy, and this must be understood.

What else to do in a small town and how to generate business ideas,

explained in the video:

An example of what you can open in a small town: your own apiary


Capital investments (30 hives): 130,000 rubles.
Payback period: from 1 year.

Let's consider visually how to open your own business on the example of an apiary (for central Russia and to the south).

For starters, you can purchase 10 hives and work without helpers.

Such an apiary will allow you to get acquainted with the case, especially if you have never dealt with it.

You will pump out honey for yourself, and sell the surplus.

But in fact, such a volume of production is not yet a business, but only an additional income.

An apiary of 20-30 beehives is the minimum amount for self-employment status.

Such an enterprise can become the main source of your income.

Typically, this is a family affair.

Apiary staff

You can talk about, from 50-100 hives.

Such a business cannot be opened without additional labor.

You will need at least 2 people for every 20-30 hives in honey harvest season to look after them.

You need to organize shifts.

What tools will the business need?

  • overalls (gloves, suit, mask with mesh);
  • frames, wire;
  • foundation;
  • beekeeping chisel;
  • apiary knife;
  • smoker;
  • fork;
  • drinkers, mother liquors;
  • preparations for the treatment of bees;
  • honey extractor;
  • wax melter;
  • hives.

From the second season, the apiary is able to bring on average from 20% to 150% of net profit.

It should be noted that beekeepers earn not only on honey.

Wax, pollen, propolis, royal jelly, zabrus, perga, wax are in demand.

You can also sell young families of bees - branches.

The list of 40 ideas provided is far from complete.

However, it can help guide how to open a business in a small town, and is it even worth it to get down to business.

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Many people who plan to start their own business unfairly believe that it is possible to develop their business and make high profits only in a big city. In fact, this is not the case for several reasons, the main ones we will consider below.

To begin with, let's figure out what the concept of business technologists is a "small city". This is considered a settlement, which has up to 100 thousand inhabitants. It should be noted that in Russia there are only more than 83% of such cities, that is, business ideas for a small town open up huge prospects, starting a business in a small town is much easier and more profitable.

Own business for a small town

Living in a small community, there are many business opportunities. This is due to lower costs than in the metropolis and the lack of competition.

Why is it needed?

Having opened a business in a small town, a businessman first of all gains independence, the opportunity to earn quite large sums.

At the same time, a considerable part of the funds is saved due to the fact that opening a business in the province brings much less cost than in cities with millions of people.

In addition, you can be the first in town to offer certain services, in this case, the absence of competitors will allow you to quickly expand and strengthen your business.

Differences from major cities

There are quite a few differences, and almost all of them are in the hands of those who decide to start their own business in a small town.

Let's take a closer look at some of them:

  • Residents of small towns, as a rule, have a low income. Therefore unfold big business in such settlements is not cost-effective (with the exception of opening large enterprises that require manpower.);
  • Demand in such cities for ordinary, familiar goods and products that we use every day. This allows you to expand business areas in several directions at the same time;
  • Not high investments at the start (low rent for premises, low wages, low advertising costs).

An important factor for successful business in a small town is the reputation of a businessman. Indeed, residents often learn the news of the city not from newspapers, but from neighbors and friends. Therefore, this aspect should be given Special attention, activities to attract and retain customers are very important.

Best Ideas 2014

Before deciding which business to open, let's name some of the most popular business ideas of this year.

Small business in the field of catering

A profitable business is the opening of a small cafe with affordable prices and familiar dishes. In small towns, there are usually few such establishments, so they are very popular with residents.

This type of business is perhaps the most profitable. It does not require large expenses, while self-sufficiency is quite high.

Mini cafe on wheels. Now a fairly common type of business that is in demand. The assortment in such cafes is small, it is enough to offer several types of pancakes, hot dogs, drinks. If snacks are tasty and inexpensive, such a cafe will always be popular;

The dining room at the enterprise will be in demand - there is not always a catering point. Having set a low price, offering homemade dishes, there will always be customers in the dining room.

Entertaining

If one cafe is not enough for you, try to offer your customers to organize holidays, corporate parties, weddings, setting a low price. There are unlikely to be many event agencies in small towns, so there is a chance of becoming a pioneer and a monopolist.

A club with a disco will be very popular among young people. To do this, you need to rent a large room and equip it. Modest, but tasteful - not your option, such an institution, most likely, already exists in the city. But a real nightclub with performances by metropolitan DJs will attract the public. In such a club, you can hold themed parties, games, events. There you can also offer your clients training in various courses (music, singing, dancing, etc.)

In the daytime, you can arrange in the same club.

Services

The service sector will never lose its relevance from the point of view of a business project: investments are minimal, the main thing is to have the necessary skills.

with a manicure and pedicure room always held in high esteem. Even in a small town, the female population will be delighted with such a service and will come there again and again. Additionally, you can offer the services of a cosmetologist and masseur, services for visage and applying festive makeup.

A taxi service might also be a good idea. Even in a small town, there are those who want to get to the right place by car, and not by public transport. It is enough to have several drivers with their cars on the staff, make business cards for them, which they will distribute to customers, and the business will certainly begin to generate income.

Another option for providing services is a tailoring studio. To open this type of business, you will need a small room, appropriate equipment and several employees. Offering low prices, such a business will flourish;

A company that provides garbage collection and demolition services is a new but in-demand type of service. In small towns, there are enough buildings that are to be demolished and houses are built in their place. You will need to purchase the appropriate equipment and find several employees with experience in similar work.

Garbage removal is a popular service even in the smallest settlement.

Car repair, tire fitting. In this version, it is enough to have a garage, minimal equipment. Almost every resident of the city has a car that periodically requires repair and seasonal replacement of wheels. It is enough to hire 1-2 employees who understand the repair of cars. Such a business will be in demand.

Making keys has been popular with the population since Soviet times. It will take a small room, a special machine for making keys and minimal advertising. To open this type of business, you must have start-up capital about 2 thousand dollars;

A private driving instructor can be an idea for extra income. Even in a small town, a car has ceased to be a luxury; there is one in almost every family. It is possible to offer such a service on the client's machine, in which case the costs are minimal;

Good Offices or the popular name “Husband for an Hour” today is a fairly popular type of business that will always be in demand. Having a set of tools, you can offer your customers affordable price minor repairs, installation and connection of household appliances. The costs are minimal.

Trade

A profitable business will be the cultivation of fruits and vegetables. In the presence of even a small land plot, own business will soon flourish.

But the sale of vegetable goods will have to be looked for in other cities, larger ones. On the periphery, this product is in abundance for every inhabitant due to the presence of garden plots.

A grocery store is a banal but always relevant idea. The main factor success - the right location and reasonable prices for the goods.

Other income-generating businesses in a small town

Today, all over Russia, young parents are faced with the problem of kindergartens. Entrepreneurial businesses open private development centers and mini-kindergartens for children in small towns.

This type of business will be in demand, especially among those parents who are not able to leave their kids with grandparents.

Of course, to open, you will need a qualified specialist who can be trusted with children. At the same time, the costs are minimal, a mini-garden can be arranged even in your own apartment, if the living space allows. In other cases, it is enough to rent a small room, make the appropriate repairs and obtain all the necessary permits from the authorities (this often becomes the last stage, becoming an insurmountable obstacle for novice businessmen).

The delivery service for groceries, sushi and pizza is very popular. In small towns, such a service is rare, so you can become the first in the city to offer a service of this kind.

A small investment of money will require the opening of a mini-bakery. Delicious bread is always in demand. If products good quality, the price is affordable to the consumer, such a business will flourish even in the smallest town.

If you have real estate in a small town, it will be profitable to rent a room daily or monthly. Not all small towns have a hotel, so this type of business correct advertising can become quite successful and does not require special financial investments.

Internet: yes and no

The virtual space, which attracts an increasing number of people, both young and not so young, opens up many opportunities for earning.

The easiest ideas to implement:

  • If a lot of young people live in the city, it will be beneficial to open a computer salon, such an institution will quickly gain popularity. By setting a low hourly wage, such a club will become a favorite place for spending leisure time for young people.
  • A good income can bring services for filling sites. Such a business does not require investments, but allows you to save significant funds on renting premises and transportation costs.
  • Another way to make money on the Internet is to open your own website. But here you will need certain skills and funds to open a business of this kind.
  • Some provide delivery services by opening an online store. For a small town it might Appliances, Houseware. Gone are the days when you had to go to the capital or another big city for large equipment, today it is possible to provide such services in your city. This will save customers money and allow you to expand your business.

But it should be remembered that in a small town not everyone has access to the Internet. In this case, one should build on the demand and capabilities of the population. positive factor in favor of working on the Internet is little competition, small or complete absence initial investment.

There is also a fly in the ointment here. Working from home will be missed personal communication. And the opening of clubs and an online store will require impressive costs.

Where to begin?

Assessment of the situation

Before opening your own business, you need to study the market, find out what kind of services the population of the city needs. Having decided on the type of activity, it is necessary to select qualified personnel who will provide quality services, will help increase the customer base.

To find a good specialist not easy, for this it is possible to contact a recruiting agency.

It will also help in searching the Internet. You can place an advertisement for recruitment, the response will follow immediately. Considering that it is quite difficult to find a job in small towns, this method is quite effective. Word of mouth, which works better than any announcement in small towns, will also be a good help.

The second important step is to find suppliers of products, this requires a lot of responsibility. Products must be of high quality, be in demand among the population. First you need to determine what type of service will be popular in a particular city.

Attracting suppliers from megacities is a thankless and unprofitable undertaking. Look for manufacturers (if you intend to trade) or sellers (if you need equipment and tools) in the nearest cities.

Business must be in demand, be popular with the population, at least potentially.

Of course, it is necessary to evaluate your strength, what funds can be invested, to calculate how soon the investment will pay off.

Finding funding

The most popular way to open own business without attachments, is . You can choose which one is better by contacting several banks and comparing the conditions that they offer.

It should be remembered that it is necessary to follow some mandatory rules for a potential bank client, otherwise you will not see a loan.

You will have to provide some documentation, you may need to present your business plans, based on the profitability of which the bank will decide whether to issue a loan.

Do not forget about state support small business. Currently, there are special programs that are aimed at developing business in the regions, which allows you to receive certain benefits for lending, the issuance of subsidies and tax benefits. In order to competently use such a program, it is better to contact a qualified lawyer who will give detailed advice on this issue.

Location selection

For those who decide to start a business from scratch, the most profitable will be a room with a small rent. It may be necessary to carry out small repair work You can do it yourself to save money.

We must not forget that appearance space is very important. It should be cozy and comfortable, not necessarily expensive and pretentious, but it should make you want to come back to you again. Residents of small towns are not tempted by rich interiors, but they should not be considered backward either. Bring everything in the proper form of a businessman. Meet by clothes.

The location of a business matters depending on its target audience. For example, it is better to open computer clubs in places where young people gather: near universities. PTU, etc. Bypass schools, otherwise you will be tormented by listening to parents' complaints that your direct fault is that their child does not want to attend classes, but sits at a computer in your institution.

Public catering and trade, of course, will take root closer to the center. With the exception of grocery store, which will be extremely happy for the inhabitants of the outskirts, from where they have to go far for bread.

Let's count?

With even the smallest start-up capital, you can develop your business in a small city. Consider options for the initial minimum investment for different types business.

Minimum investment

As you can see from the numbers, starting your own business does not necessarily lead to large cash outlays. It is enough just to decide which type of business is closer, what the soul lies more in, and most importantly, what will be in demand in a particular city.

Expected profitability

Don't expect a small business in a small town to pay off quickly. Residents of such cities often do not have high incomes, so it will take several years before their own business begins to generate income. It also depends on the demand for services that will be offered to the consumer.

Seasonality also plays an important role.

For example, beauty salons, even in big cities, are practically empty in summer. And the business of selling kvass, on the contrary, in the summer will bring much more relevant than in the cold season.

What is the basis of a successful business in a small town?

In order for a business in a small town to be profitable and quickly payback, you should remember a few rules that will help bring a stable income and attract a large number of customers.

Basic aspects

  • Services of any kind should not be overpriced. The mentality of the inhabitants of small towns is such that people are not ready to overpay extra money. A low price, providing discounts to regular customers will attract much faster than beautiful packaging or an expensive service.
  • If customers are satisfied with the service, they will definitely recommend you to their relatives, friends and neighbors. A bad reputation in a small town will kill any business much faster than in a big city. Even if your product is in demand and was popular, you should not allow a negative opinion about yourself.
  • In a small town, there is little competition, perhaps even its complete absence, so there is room for fantasy here. By providing a high-quality and inexpensive service or product, your potential customers will become permanent.

See also a video about business ideas in a small town:

Ways of development

The key to the success and prosperity of any business is continuous development. Even the most profitable type provides for improvement, the offer of new goods and services.

There are several ways that contribute to the expansion and development of your business.

  1. First of all, it is a competent advertising aimed at attracting new customers. It can be promotions, holding an event with free presentation products. These types of advertisements are always relevant and popular with customers.
  2. It is important to remember about marketing. Special offers limited-time promotions attract attention.
  3. Equally important is the image of your business. Good feedback, new offers at a low price can increase the number of customers several times.

    4. An example of an unusual but sufficient successful business can be called breeding chinchillas. In recent years, this animal has become very popular; it is grown not only for making expensive fur coats for women, but also kept as a pet. The Moldovan businessman who started this type of business notes that the investments are the smallest, while the income exceeded all his expectations.

    Some aspiring businessmen come up with something to do just on the go. The original way of earning money was founded by American fitness instructor Kristen Horler, she developed a training program for women who have recently become mothers, while the classes were held right in the park.

    Such an idea did not portend large incomes, but quickly became in demand among the residents of the city.

    The price per lesson was set much lower, so the client base expanded very quickly and brought in a good income. Today, these are quite popular courses, which are attended by a large number of young mothers. This type of earnings can also take place in small towns in Russia. Many young women will be carried away by the idea of ​​playing sports without leaving their children to relatives.

    Ethnotourism is gaining more and more popularity. Today it is difficult to surprise with resorts on the sea coast; many businessmen prefer to relax in remote picturesque corners of Russia.

    For example, excursions to Lake Baikal are in great demand, where you can enjoy the nature and beauty of the region without fuss.

    Many go on vacation to Kamchatka and Karelia. If your town has such attractions, you can arrange excursions and even camping.

    In conclusion, it should be said that business options, even in a small town with a small population, can be very diverse, you can become successful businessman, an independent person with a good income. It is enough to have a great desire, not be afraid of changes in life and be self-confident. Many world-famous businessmen started from scratch and were able to achieve dizzying results thanks to diligence and perseverance.

 

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