Benefits of online storefront. What is "removing unique identifiers"

IN modern world, in the information age, when technological progress is becoming increasingly important for society, no area of society can do without digital technologies. Trade was no exception, in particular Internet showcase.

Today, an increasing number of businessmen, manufacturers and sellers of various goods pay considerable attention to the promotion and advertising of their products and services through global network Internet. The positive experience of creating their own electronic representative offices of a huge number of companies indicates obvious benefit work of various commercial structures on the Internet.

Most companies that are successful and make huge profits outside the network seek to expand their sphere of influence and also attract the attention of a huge audience of Internet users to their product or service. Usually, special corporate websites are created for these purposes - representative offices of companies in the network, as well as online stores and online showcases.

Corporate websites are designed to tell potential clients and investors of the company as much information as possible about it: by whom and when the company was founded, what it does, what certificates it has, with whom it works, what services it offers and on the basis of what documents it concludes a cooperation agreement.

Online stores are used for retail (rarely wholesale) sale of various goods and contain pages with color photographs, a description for each product, a special “basket” option for buying goods and placing an order, plus a feedback form for clarifying points that are incomprehensible to the buyer work with the site, questions on goods, terms of sale and delivery.

Internet storefronts in general, they are similar in their functions to online stores and corporate sites representing companies on the Internet, but they do not contain online sales functions.

Online storefronts have two functions at once: firstly, they serve to advertise goods and services, i.e. they perform a commercial function, and secondly, they work as a mini-representation of the company on the Internet, the purpose of which is to provide customers with information about the company and its activities, that is, they perform an image function.

The performance of these functions determines the special structure of building the Internet storefront site. The site of such an electronic storefront provides such sections as: “about the company”, “news”, “forum”, “gallery”, “reviews”, “contacts” - these are the sections that are usually present on most corporate sites, but at the same time the Internet showcase also has sections specific to a store, for example: “products”, “catalog”, “place an order”, “basket”, etc.

The presence of certain sections on each specific site of the Internet showcase depends on the wishes of the customer for whom such a site is being produced, as well as on the characteristics of his company, promoted products, preferred methods of advertising and implementation, etc.

An online storefront can have any design, depending on the wishes of its owners. The main thing that should certainly be present is a well-designed, convenient for long-term viewing (decorated in colors that are pleasant and not tiring for the eyes) product catalog and an attractive appearance of all product cards.

A prerequisite for development Internet showcases- this is a mandatory design of the site in the general corporate style of each specific company, for which a similar site is being created. Failure to comply with this requirement adversely affects the implementation of the image function of the online storefront.

What is an online showcase? updated: December 3, 2018 by: All for IP

Next organization option retail in the Internet - web showcase.

On the pages online showcases information about the company, catalogs of products (services), price lists for them and an application form are placed. IN online showcase you can publish company news, Additional information about manufacturers, advice, analytical reviews, etc. Such a site, in comparison with traditional sources, provides more complete information about goods and services.

Among online showcases the following varieties can be distinguished:

static internet showcase based on regular HTML files;

Dynamic internet showcase displaying information from some database.

Along with participation in electronic shopping mall, this is the least expensive solution, but internet showcase, unlike the mall, it does not provide a full sales cycle, including interactive procedures for issuing invoices, accepting payments, tracking order fulfillment, etc.

Principle of operation online showcases based on the collection of preliminary applications with their subsequent implementation. This principle works, for example, websites that specialize in the sale of goods of limited demand (such as, for example, art). The main problem for the seller is the need to guarantee the potential customer the execution of the order on predetermined conditions. The buyer runs the risk of receiving the selected product or service late (or not receiving it at all).

A distinctive feature of this business model is the implementation of the purchase and sale process in several stages. First, the seller collects applications, then finds out from the supplier the terms and conditions for the execution of the order, after which he informs potential clients(usually with Email) and, finally, if they agree, ensures the delivery of the goods.

From the point of view of sellers internet showcase And online store differ quite significantly. Internet showcase manages trading companies inexpensive, but it has significant drawbacks:

1) does not allow automating trading from a real warehouse;

2) does not allow to reduce the staff of selling companies and their operating costs;

3) there is no flexibility in managing trade processes and organizing marketing campaigns.

All customer inquiries online showcase do not act in automated system order processing, as in e-shop but to sales managers. Further business processes online showcases completely repeat the business processes of a traditional retail enterprise. In this case, there is no possibility of a real reduction in the level of operating costs, profitability web showcases differs little from the profitability of conventional trading methods. The main feature of this form of online commerce is interaction processes web showcases with the internal business process of the company are carried out manually by managers (in Figure 29 this is shown by the corresponding arrows).

Thus, an online storefront is only a tool to attract a buyer, an interface for interacting with him and conducting marketing activities. The creation of online storefronts is advisable for organizations selling specialized, complex goods: industrial equipment, special vehicles or firms manufacturing products to order.

Internet showcase from Admitad Goods.

Internet showcase from Admitad Goods - the most fast and easy way create a partner online store. Earlier in my blog, I already published articles on creating an affiliate online store and a regular online store on the WordPress CMS engine. Here are the articles:

Then it seemed to me that more easy way creating an affiliate online store is impossible, but a new plugin from the aggregator has recently appeared affiliate programs Admitad. After the appearance of this plugin, I realized that every student will be able to create an affiliate online store, and I urgently need to take the opportunity to be one of the first to implement it. Moreover, it does not require any money to create it.

3 steps to create an affiliate online store.

Install WordPress CMS: Internet showcase from Admitad is installed on a site with CMS system WordPress. In my earlier articles (see above) I have already covered the WordPress installation process.
Register in Admitad system and add your site there, i.e. your site.
Connect the Admitad Goods app to your site on the Admitad website, download the plugin, install it on your website and configure it. A detailed video on installing and configuring the plugin is presented below.

Benefits of online storefront.

If you have tried to create an affiliate online store through the WooCommerce plugin, then you know that creating an affiliate product database is a rather long process with a lot of repeated steps. Proposed online storefront from Admitad Goods takes over the creation of the product shell, that is, its name, photo, price and a link to a partner online store. All you have to do is select the products you want to add to your showcase, and add a unique product description to search engines better indexed pages from your site.

Separately, I want to emphasize that this plugin has the ability to update product data, which means that you will always have actual information . This is especially true for the price and availability of a particular product.

As a result, we have powerful tool, with which we can create our partner online store absolutely free(buy only a domain and hosting for the site itself) in minutes(with a unique product description longer), which can become the very automated money making machine while you are relaxing somewhere by the sea. I don’t know about you, but I have already started creating a new affiliate online store using the plugin from

The online storefront represents the settings and parameters of the exchange with the web service of the online store. Internet storefronts can be one or more.

How to create an online storefront

In order to add an online store showcase, go to the "Online Storefronts" section, which is located on the right in the "M-IT: Online Store Management" exchange module. A window with online storefronts will appear on the screen. To add a new online storefront, click on the "Add" button. A form for creating an online storefront will appear on the screen.

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The form consists of several tabs available for editing:

Main

The main functional elements internet showcases.

Showcase is active

This function allows you to exchange / not exchange data between 1C and the Internet storefront. If you want the data of the site nomenclature to be uploaded to the online storefront, check the box next to the "Showcase is active" field.

Sample

Template can only be populated on creation new showcase. If you specify a template when creating a new showcase, the created showcase will be subordinate to the template showcase . All categories and products that are in the nomenclature of the template will be uploaded to the storefronts subordinate to it.

Note. The exchange module also has the ability to upload items to only one storefront. See how to upload goods from 1C to the site.

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Name

The name of the online storefront is indicated, for example, "Showcase No. 1" or "moi-magazin".

Showcase address

The URL of the web service of the current online storefront on the Internet. Consists of the URL of the online store and the path to the service.

Example: http://site.ru/1cgw, where site.ru is the domain name of the online store, and 1cgw is the path to the service.

Organizations

A list of organizations that use (or will use) the exchange with the current online store is presented.

Warehouses

Available warehouses of the current online storefront, from which the product (service) will be deducted.

Parameters

Additional storefront parameters, which include: item price types, product statuses, operators who work with this online storefront, image settings, delayed upload settings, security settings.

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Item price type

The price type of the item is assigned, which will be used by default. For example, " Retail price".

Product status with zero balance

Specifies the status for an item that is out of stock, for example: "out of stock". On the "OpenCart" side, in the settings of the exchange module, there is a similar field where you can specify the correspondence between the order statuses on the site and in 1C. On the OpenCart side, this parameter is located at: Add-ons — Modules — M-IT:Exchange 1C — Product parameters.

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Manager

An operator is appointed in 1C, who will be assigned to work with this online storefront.

Use image name transliteration

The function allows you to change the Cyrillic names of pictures to Latin.

For example, if a folder with product images on the local computer contains files with Cyrillic names ("product1.jpg", "product2.jpg"), then when using the transliteration function, the image names can be as follows: "product1.jpg", "product2. jpg".

Always use lazy unloading

The function sets by default transfer of the task for unloading to the list of pending. Delayed upload is necessary when there is no Internet connection. When the Internet connection is restored, data upload to the online store showcase will be activated, i.e. the job in the pending list will be automatically implemented.

Note. If the database is server-based, then the goods will be uploaded to the site automatically when an Internet connection appears. If not server, then the nomenclature will need to be uploaded again.

Security

This parameter is a two-way configurable link between the security settings of the online storefront in 1C and the security settings of the online storefront on the site in the "M-IT: Exchange 1C" module. Security parameters are first recorded in 1C: exchange module identifier, username and password. Further, these data are indicated in the corresponding fields on the side of the online store in the module " M-IT:Exchange 1C on the Security tab.

See .

Exchange module ID

An online storefront key is generated for secure uploading to the site. To generate a key, click on the "Generate" button. The key, as a rule, consists of 36 characters.

In order to further upload data from 1C to the site, you must specify the generated identifier on the side of the online store in the exchange module.

Note. If on the 1C side, the security settings for this Internet storefront also indicated " Username" And " Password", then the same values must be specified on the side of the online store along with the identifier.

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Setting Options

In the updated functionality of the "M-IT:UIM" module, it is possible to compare additional details of the item type with the characteristics of the site item options. Read more about site nomenclature options.

Clients and orders

This tab indicates the correspondence of address fields for customer cards in OpenCart and 1C, as well as the correspondence of the name of the order details. Matching address fields is necessary when, for example, it is necessary to distinguish between the client's delivery address and his actual address of residence, which is indicated on the "OpenCart" side.

Actual address - correspondence of the "Actual address" field in the client card on the "OpenCart" side and on the 1C side.
Delivery address — correspondence of the "Delivery address" field in the client's card on the "OpenCart" side and on the 1C side.

In order to specify an additional field with an address in the client card on the 1C side, for example, "Delivery address", open the "Administration" - "General settings" - "Types of contact information" section. For the line "Contact information of the "Partners" directory", create an additional value "Delivery address". Fill out the form for creating a new type of contact information: in the "Type" field, enter "Address", in the "Name" field, enter the name of the type of contact information (Delivery address). A new field "Delivery address" will appear in the customer card.

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Order number in OpenCart - the name of the additional requisite for OpenCart orders in the 1C order card. Those. to fill in this field, you need to create an additional attribute in 1C, for example, "Order number in OpenCart". IN this group additional details will be loaded values (numbers of orders) from "OpenCart".
In order to create a value, open the "Administration - General settings - Sets of additional details and information" section. Find and open the "Customer Orders" document, click "Selection". Next, in the details selection form, click on the "Create" button. In the attribute creation form, specify a name, for example, "Order number in OpenCart". In the "Value type" line, enter "Number" (it is preferable to specify "0" in the "Precision" line). Then click "Save and Close".

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This section displays a list of order statuses available in the administrative panel of the online store.

Note. In the event that in the "General settings" section there is no checkmark next to the line with synchronization of order statuses in 1C and the online store, then this tab will be absent in the card of the online storefront.

Get order statuses from the site

Using this function, it is possible to display a list of order statuses from the online store website. The list with order statuses is active for editing, which allows you to set the necessary correspondences.

Delete flag status

The deletion mark status allows you to select one of the online store order statuses that will be sent to the site if an order is marked for deletion in 1C.

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Delivery types

Comparative data on the types of deliveries possible in the online store and the corresponding types of deliveries in the 1C nomenclature, which will be added to the order in case of a non-zero price.

Note. In the event that in the "General settings" section there is no checkmark next to the "Delivery of orders" line, then this tab will be absent in the web storefront card.

Get delivery types from the site

The function allows you to display a list of delivery types available in the online store for this storefront. The list of delivery types is active for editing, which allows you to set the necessary correspondences.

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Payment Methods

Comparative data on the payment methods available in the online store and the corresponding payment methods in the 1C nomenclature, which will be added to the order in case of a non-zero price.

Note. In the event that in the "General settings" section there is no checkmark next to the "Methods of payment for orders" line, then this tab will be absent in the online storefront card.

Get payment methods from the site

The function allows you to display a list of payment types available in the online store for this storefront. The list of payment types is active for editing, which allows you to set the necessary correspondences.

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What is "removing unique identifiers"?

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Removing unique identifiers is necessary when categories, products, customers or orders have already been uploaded from 1C to the online store website, but then deleted on the side of the online store.

For example, the category “Clothes” with several products was uploaded from 1C to the website of the online store, their identifiers in 1C and on the store’s website will be the same, for example, “Product 1” with ID 23, “Product 2” with ID 24 and “Product 3” with ID 25. After these products were deleted on the side of the store, their identifiers were also deleted, BUT only on the side of the online store, i.e. on the 1C side, the old IDs will be assigned to them.

If you leave the old product IDs on the 1C side, then when you upload goods to the online store website, the links between the ID in 1C and the ID on the online store will be created incorrectly, which can make it difficult to work with the exchange module.

Thus, if on the side of the online store the goods, categories, customers, orders associated with the showcase were deleted, then on the 1C side in the showcase settings, you must also delete the showcase identifiers.

Showcase editing

In order to change an online storefront already in the list, left-click on the name of the storefront and select command line select " Change". Or right-click on the showcase name and select " Change".

After the showcase has been created, you can begin to form the nomenclature of the site.

Back Up

From the first days of work, we were pleasantly surprised by how quickly and efficiently the tasks were completed, the material was corrected and the most optimal solutions were offered. I would especially like to note and sincerely thank Evgeny Kotkov, who won us over with his attention, sensitive attitude, professionalism and precise work.

Territorial organization of the trade union of urban organizations of the city of Novouralsk

Online furniture store "Style+"

We would like to express our gratitude to the team of TKS LLC, in particular to the project manager Evgeny Kotkov, for their professional and responsible attitude to work. We are looking forward to further cooperation.

OOO GostStroy

We decided to choose Tekhnologiya LLC as the developer of the website of our company. Consulting. Service, and were satisfied with our fruitful cooperation. Works on the development of the site were carried out on time and in accordance with our wishes.

Second hand and stock online store "SONA SHOP"

Professional approach to working with the customer! Politeness, attention, feedback. Real, not fictitious efficiency of order execution. I am satisfied with the work with the company LLC "Technology, Consulting Service" represented by Evgeny Kotkov at all stages of cooperation. And of course, I am satisfied with the result of the redesign and promotion.

LLC "Dolce Vita"

We express our gratitude to the company LLC "Technology. Consulting. Service" for the comprehensive work on our website. Specialists of LLC "TKS" not only developed the project from the very beginning, but also significantly increased its popularity on the Internet. Our site got TOP-10 search engine results.

Photo studio "PHOTO KLASS"

We needed to develop a second website for our business. We made our first site in the TKS company, we were very satisfied. We did not even doubt that the site would be made quickly and efficiently. Little things that I wanted to change at the last stage were finalized instantly! Thank you very much for your work, we recommend your company to everyone!

Foundation "NTsRP"

The management of the "NTsRP" Fund expresses its sincere gratitude and gratitude to the staff of the company "TKS" for the development of the corporate website of the Fund. All our wishes for the functionality of the site were taken into account and implemented on time.

Boston Terrier Kennel "Vento Solare"

The site was made quickly and on decent level. The design of the site is balanced and harmonious. We are satisfied with the cooperation with Evgeny Kotkov. From the beginning of our cooperation, one can feel Evgeny's responsible attitude towards our project.

Family photographer Elena Kleshchevnikova

I work as a photographer, not a programmer, after all, everyone should do their own thing, and I decided to contact the Technology. Consulting. Service company. They redesigned my own website, did it the way I was 100% satisfied, and quickly, easily and inexpensively. I was satisfied with the work of the company "TKS" and recommend it to everyone.

Gift Studio "Grilyazh"

On the way to creating a site, I often encountered various problems: misunderstanding, delay in terms, incredibly high prices. When in 2011 I entrusted my website to TKS, I finally breathed a sigh of relief. All work is carried out exactly in accordance with terms of reference and even better! Always very prompt and reasonably priced.

OOO "Uraltex"

The site was made exactly on time and at a high quality level, according to all the wishes of the customer. We are pleased with the cooperation with the site developers. We will apply to the company "Technology. Consulting. Service" LLC, and are also ready to recommend it.

Closed club "UBoSS.ru"

On behalf of all the participants of the site - students of group 31 of the MBA stream of the Academy of National Economy, I express my gratitude to Evgeny Kotkov for the quality work done right on time. I recommend Evgeny as a reliable developer of high-quality websites of varying complexity and directions.

Favorite pavilion "Tea-Ok"

The site was created in accordance with our wishes, quite professionally. We thank Evgeny for the efficiency and interest in the work!

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