How to run a successful business. How to run a business to be successful? Online store for the release of handmade goods

IN modern world the idea of \u200b\u200bworking for oneself finds more and more resonance in the minds of people.

Thanks to the internet, the availability of books and business seminars, like others, future entrepreneurs realize that anything is possible.

Success goes not only to the moneybags and those who have the right connections.

And first of all, those who are ready to devote time and effort to tirelessly move towards their goal.

Mostly beginners are wondering where to start your business in trade.

This is because this area is well known to everyone, and also has many niche options, among which anyone can find something to their liking.

But no matter how simple the trading business may seem, in order to properly open it and competently conduct business, certain knowledge is required.

The most important secrets will be briefly revealed in this article.

How to choose the right niche for your trading business?

In order to properly filter ideas of what kind of trading business to start, an entrepreneur must ask himself two questions:

What kind of trading business would you like to actually do?

Indeed, it is very important that the entrepreneur likes his chosen business.
Only then will it be possible to establish the process fully, when the businessman will trade in what is interesting to him.

What products are needed and especially popular in the selected area?

Of course, no matter how you are fond of fishing or tennis, opening a store of relevant goods where there is no demand for them is simply silly.
Therefore, you need to pay a lot of attention to analyzing the needs of your potential customers.

Analysis of the current state of affairs in the trading business

So, an important question that will allow you to filter out popular ideas for a trading business is what areas are currently in demand in your region.

In Russia, the trade sector occupies about 50-55% of all activities of small business entrepreneurs.

Ideas for opening a store can be highlighted by examining the demand diagram according to Yandex.Wordstat data:

Step-by-step instructions on how to start a trading business

Don't learn the tricks of trading - learn to trade.
Folk wisdom

Theoretical information and analysis gives only a general idea of \u200b\u200bwhich trading business is worth starting and which ideas can be properly developed.

For practical actions, step-by-step instructions are useful for novice entrepreneurs.

You need to register yourself as an entrepreneur, choose the form of taxation, and obtain all the necessary documents to conduct legal trading activities.
If you decide to implement your business outside the market, you cannot do without a cash register.
You need to not only buy it, but also register it.
Also, don't forget about the second popular payment method - payment cards.
You need to create and register a terminal, having previously selected the bank that will serve it.
Another type of documents, without which it is impossible to conduct a trading business, are licenses for certain groups of goods.
First of all, this concerns alcoholic beverages and cigarettes.
When all the necessary permits and documents have been received, it remains to choose a place where you can open a sales outlet.
You can buy a piece of land and put a pavilion on it.
But it's better to rent first finished point, to establish the trading process, and then make such large investments.
Do not be lazy and look for special offers from the city administration.
Sometimes it is possible to open a point cheaper due to the benefits from their side.
And you, as a gratitude, equip a public transport stop adjacent to the outlet.
After resolving the issue with the trade pavilion, you can negotiate the necessary utilities and obtain permits from the SES and Rospotrebnadzor.
When the organizational moments are over, two relatively simple but crucial steps remain.
You must find worthy employees in your sales outlet, and also equip it with everything you need.

How to conduct a business in trade: choosing premises

IN step by step instructions How to open a trading business There is not much space devoted to the choice of location.

Although this step is very important and a competent decision will significantly increase the number of potential customers.

So, the most popular ideas for a good place to trade are:

to establish a stable flow of visitors, the store should be located in crowded places (near stops, metro, crossings, intersections, train stations and bus stations);
you can save on accommodation if you do not strive to establish a point in the central part of the city - there, of course, demand is higher; but you can trade successfully in residential areas;
if you do not want to bother with the security of the outlet, you can rent a place in mall; but be careful when choosing it - not everyone can boast of a high level of attendance.

What state can you start a trading business from?

To open a sales outlet, it is enough to hire an administrator and two sellers to work in shifts.

Of course, the size of the staff will completely depend on the expected volume of business.

Traditionally, a piece-rate payment system is established - this is an additional incentive for sellers to perform their functions well.

The work schedule is in shifts: week after week, or day after day.

Sellers are required to have a health book, sociability, and the ability to win over people.

Perhaps, for such a position it is better to hire a person without experience, but with enthusiasm and a positive character. Than a rude woman "in years", but with more experience.

After all, work skills can be quickly acquired in practice - there is nothing difficult about it. But the attitude towards customers means a lot.

According to surveys, more than 50% of people are ready to go to a more distant store for themselves if they like the people working there.

They will also refuse purchases at the point where they are rude or simply not served politely enough. Even if this store is closer and more convenient for them.

You will also need security and cleaning services.

For the first purpose, it is worth contacting a security company and installing an alarm, as well as a surveillance camera. It is not so expensive, but it can save a lot of nerves and money later.

But the cleaning lady can be hired for an hourly rate. In the dry season, cleaning every other day is sufficient, in the wet - daily.

Ideas on how to properly promote your trading business

A successful trading business is possible only if you are ready to invest in its promotion.

With the amount of investments, moreover, you need to decide at the start.

Large-scale business ideas will require significant investment and it is better to outsource this business to an advertising agency.

But a small business can get by with "little blood" using the following methods:

nowadays, few companies do not have their own website, because promotion on the Internet is considered one of the best ways of advertising; of course, this is not suitable for all areas of the trading business - this is also worth considering;
use contextual and banner advertising;
promote through social media - it is much more budgetary and allows you to increase brand awareness;
set a high bar for customer service: it's important that people want to come back to you again;
introduce a system of discounts for regular customers, discount cards, coupons.

How much capital is needed to open a trading business?

If a novice entrepreneur has only a great desire to open a business, but no start-up capital, there are two ideas where you can get it:

To take out a loan from a bank, which is fraught with difficulties, but still possible.
Attract sponsors who are ready to invest in a project with a certain benefit for themselves.

In both the first and second cases, you cannot do without such a document as. In it, you will need to carefully calculate the potential revenue and payback period of the trading business.

In order to invest money in you, people must see the potential of the idea not only in words, but also in the form of numbers and specific calculations, analysis.

Depending on what exactly you decide to do, the amount will differ significantly.

But an indicative list of opening costs looks like this:

The cost of purchasing land and a retail outlet or renting premises.
Remuneration for hired personnel.
Registration of all necessary permits, licenses, registration.
Renovation and decoration indoors.
Installation and configuration of the necessary equipment.
Creation of inventory.

And the video below shows unusual stores,

who sell ordinary goods.

Take note, stand out!

Monthly contribution to business on trade

In addition to the costs that are required to launch a trading business, you need to invest money to run it.

Let's consider an indicative list of costs using the example of a point selling alcohol and cigarettes.

Trade business Is an ideal choice for beginners who decide to try their hand at working for themselves.

It is important to understand that entrepreneurial activity is not only about organizing a trading business. It is important to fully establish it and conduct business competently.

In this case, you will receive a source of stable income. And do not replenish the lava of those who were looking for where you can easily catch a goldfish from a pond and sit in a puddle.

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In the modern world, running your own business is very difficult. It is necessary to take into account many nuances, take care of reporting, the timely payment of taxes, the issuance of patches to employees, if any, and so on and so on. It often happens that a business brings insignificant income, much lower than you would like, in which case it is necessary to find ways to correct the situation for the better and to take up the development of your business more seriously. To bring your business to prosperity and start earning higher returns with lower effort and time, you can follow these easy tips on how to make your business successful.

How to make a business successful, tips:

Develop. Remember that you yourself are the main asset of your business, and therefore develop constantly. But first and foremost, to make your development work for your business, identify which skills matter most to the area in which you do business.

Then proceed to their consistent development. The main skills that should be developed in any area of \u200b\u200bbusiness are, in my opinion, communication skills, including the ability to persuade, since they are very important for creating business connections.

Hire professionals. It happens that one professional is worth ten amateurs, but the cost of it can be twice or three times higher than the cost of one amateur. The benefits are obvious: professionals will lead your business to success faster, because they are able to solve problems much more efficiently than those who have not yet reached a high level of professionalism. Of course, if you cannot afford to hire professionals, then at first you will have to work with amateurs, but no one bothers you to find a promising amateur who is constantly developing in his field of activity.

Do what interests you. Ideally, you should build a business in an area that is truly interesting to you, this would allow you to more easily approach difficult problems. So, if your job is not interesting to you, then, for example, you have to spend extra energy to overcome laziness and apathy. On the other hand, if you do something that is of great interest to you, you will most likely have a high level of motivation and enthusiasm for solving even the most difficult problems in your field. But what if you are forced to do something that you are not interested in? In this case, you should change your attitude towards this activity.

Focus on the customer. Customer focus is, without exaggeration, the basis of a successful business. If your first concern is not about your own income, but about keeping your customers happy, your business is doomed to success. Satisfied customers themselves will promote you in the market of goods or services, they will advise your services and goods to other people, who, in turn, being satisfied with the results of your activity, will tell someone else about you.

Drive innovation. No matter how advanced the technologies used in your business are, over time they become obsolete, and their effectiveness begins to decline against the background of more modern technologies... So, if you don’t care about innovation, your competitors will start to supplant you pretty soon. Be interested in new technologies in the field in which you work, and timely implement them in your production processes, this will definitely make your business more successful.

Learn from mistakes. People tend to make mistakes, moreover, without mistakes it is impossible to develop not only a person as a person, but also a business.

Mistakes in business often lead to unnecessary costs, but it's wise if you make a mistake once, learn a lesson from it and never make it again. However, you should learn not only from your mistakes, but also from the mistakes of those who have already risen to a certain height in the area in which you want to achieve success.

Plan and set goals. If your business brings a stable income and, in principle, everything suits you, this does not mean that you should stop developing and stop thinking about reaching new heights. On the contrary, you should be constantly developing your business and set high goals for it, otherwise you risk losing competitive struggle... Set financial goals to reduce spending and increase revenue, improve efficiency in production processes, and so on. At the same time, it is important that for each of your goals you develop a sufficiently detailed plan for achieving it, and, of course, that every day you take steps towards your goals.

Listen to advice from competent people. Before you listen or, even more so, follow the advice of any person, think about whether this person is competent enough to give you advice in this field of activity? There are many advisors and so-called experts, and perhaps some of them even have the necessary knowledge, but few test this knowledge in practice, and therefore one should be very careful to listen to someone's advice. Better, ask for advice from a person who has already achieved heights in his business once, not necessarily in the area in which you want to develop. Oh yes, and also be careful when asking for advice from someone whose interests may overlap with yours.

Take care of your employees. Stable, high wages and comfortable jobs are something that no self-respecting company can do without. The problem of staff shortage is more acute than ever, it often happens that the business you want to make successful is highly specialized, which means that finding the right employee can be quite difficult. I mentioned above that you should hire professionals for your business, but professionals are needed not only for you, but also for your competitors, therefore, in order to attract skilled workers to your business, you need to create attractive jobs.

Be organized and consistent. Successful achievement of business goals requires a person to be highly organized and consistent in their actions. The best way to achieve your business goals is to follow through on a plan to achieve them. In this case, as I mentioned above, the plan should be as detailed as possible, including a step-by-step guide to actions. In addition, do not allow yourself to forget about your goals, waste your time, money and effort only on what is really important to you, and do not allow yourself to deviate from the intended path even a step. However, do not forget that any plan, no matter how perfect in your opinion it may be, requires regular revision and refinement.

Maintain detailed records and data analysis. It is very difficult to lead your business to success if you do not follow what and how is happening inside your business, as well as in its "relationship" with the outside world, that is, what results your activity leads to. Income, expenses, labor productivity, comparing incomes of different months and years, determining the dependence of income on the season, and so on and so forth, it is important to keep all this not only in mind, but also on paper. In general, reporting and data analysis enables us to identify information that is relevant to the success of our business.

Learn from the competition. If you want to win the competition, or at least not let yourself be left behind, learn from them. Study their ways of doing business, identify the reasons why they are ahead of you, or, conversely, even why you are ahead of them, as this can also open up new and useful information for you so that you can make your business successful. Study their products, services, where and how they promote their products, learn everything you can about your competitors, and use this information to develop your business.

I am sincerely convinced that a person can achieve any feasible goal if only he really wants to and takes real steps for this. In the same way, anyone can make their business as successful as possible for a given niche, for a specific territory and the complexity of creation, which, in fact, determines the level of competition. I hope these tips will help you grow your business and provide you with new ideas on how you can do this. I wish you success and all the best!

Oleg Akvan
metodorf.ru

Home / Achievement of success / How to make a business successful, tips

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I don’t know whether it’s trite or not, but still there are rules in our life and they often help us. So, here they are, the five golden rules of business:

Rule One: Money Up Front.

The basic rule of business is money in advance. Remember, no matter what happens, no matter how you are persuaded to postpone, do not agree - you must receive money in advance. When you come to the store, no one will sell you bread or anything else on credit. The most you can get is a discount, and even then not everywhere. Therefore, this principle always and everywhere works. Pay money and enjoy your health.

There is a famous phrase, which was expressed by one of the oligarchs, and surely these are not just words for him, in any case - it is worth thinking: "Business on trust ends in blood." Therefore, separate business and ordinary life. Don't be afraid to sound greedy or stingy - act by business rules.

Rule two: Interesting idea.

This rule is rather laconic. Your business should be an interesting idea. Interesting not only for you personally, but also for those around you. In other words, you need to bring value to this world. For this, I even deliberately quit my job with a fairly promising and high-paying job, as it is believed and as I call it, evolved into freelancing 😉

Rule Three: Fulfillment of Obligations.

Always keep what you promise - your reputation and the fate of your business depend on it. Keep your promises, even if it leads to financial losses. It's better to lose money than your reputation. This is certainly a controversial statement, but as life itself shows, it is often true.

Rule four: One owner.

Any business started in partnership will sooner or later lead to disagreements. And then serious difficulties will begin. The division of the business will begin - and here you will have to cut it "live". The best way out is to start a business alone. If this is not possible, the section should be produced on initial stage... Otherwise, you can lose not only your partner, but also your business, and often your life. Yes, this is correct, no matter how much we want to unite, realizing that together we can do more and easier, life shows us that it often does not work. I will say this, I myself have not met a really successful equal partnership. Yes, there are other formats, but we'll talk about that in a separate article.

Rule five (final): Paper.

Be sure to document all your agreements with business partners, suppliers, and buyers. Don't think that "this person is so good - he cannot cheat."

What is the right way to do business today?

If you do not conclude documented agreements, sooner or later you will lose not only money, but also your business. Well, you can't argue with that, as they say: "What is written with a pen cannot be cut out with an ax."

Observing the 5 golden rules of business, you will definitely achieve success!

Add me to friends!

How to do business correctly?

According to many people, owning a business is a way to work less and rest more. In practice, a person who adheres to such views can quickly become disillusioned with entrepreneurship, faced with setbacks, losses, and working seven days a week. "Shouldn't I return to my previous stable job?" - such thoughts will surely visit his head. However, the very next day, he can read an article about Tinkov, Kiyosaki or another millionaire who brought his business to financial heights and think about why everything worked out for them, but he does not work. So maybe there are simply some rules for running a successful business?

No one will give any universal recipe. Entrepreneurship is always a risk. Therefore, you can get advice on doing business, and only which of them to apply will depend on your goals and the specifics of the enterprise.

How does a business start?

It starts from the moment when you know exactly what you want to do, how to do it and who to sell to. It starts when you receive money. Many are stopped by the "difficulty of starting a company", registration, legal issues, reporting. If this is indeed what is most difficult and risky for you, then business is not for you. In fact, organizational issues are resolved in minutes, by a simple phone call from a newspaper advertisement. It couldn't be simpler. But the basic principles of doing business indicate that it is a big risk to register an organization before the business chain has been tested and calculated.

So how, then, is the right business to run?

You have a good ideabut that's not enough. Constant work on it, development, adaptation to market conditions, search for new customers - these are the correct ways of doing business. Follow the news in your field, plan and calculate options that will allow you to expand your business. Don't get stuck with a once-successfully-found marketing method. Strive to ensure that your business does not depend on these conditions and always has a choice.

Running a small or home business has its own characteristics. The advantages of this type of entrepreneurship are that it does not require large investments. But he needs constant attention. How to lead your small business forward? Develop it into a large, highly profitable project. Then you can work less.

If you see a ceiling or the futility of your idea, notice more profitable niches, go to them. Business is not a dedication to some kind of activity, it is, first of all, making a profit. This is not against the rules of business. A good businessman is the one who makes the most profit.

There is a very common misconception: "If you want to get a lot, you have to work harder." Quite the opposite is true: the more you work, the less opportunities you have for earning high income. If you think that doing everything yourself is saving, then you are mistaken. To get more profit, you will need to increase your work time or increase its intensity. But our working day is limited to 24 hours a day. How to lead such a business to success? No way. This is an ordinary job, and you are an employee. Real business works differently. Profit is invested in something that will allow you to get more income without increasing your work time... Buying new equipment, hiring employees, selling a franchise - these are the tools for enterprise development.

The business does not stand still, it either expands or is in better shape for future growth. Business is about risk, not stability. But the risk is balanced and well-considered. Proper business conduct is, first of all, an orientation towards making more profit. If the goal is different, then this is not a business.

The rule of hiring employees, especially for lawyers, marketers, managers, sounds like this: "Your team must be the best!" The team of champions cannot lose, so be guided by it. Competent professionals do not need to explain the rules of doing business, they will help your company avoid unnecessary risks and maximize profits.

And the last piece of advice is: "An ideal business is a profitable investment." In other words, your money works and you rest. But such investments require large capital from the investor and an extremely clear understanding of the transaction, which can only be provided by a group of experts.

To start your own business, you need to choose a suitable direction of activity, draw up a business plan, find a platform for implementing ideas. After that - buy equipment and tools for work, register with the tax office, hire personnel and get to work!

Own business is the cherished dream of millions of Russians: who can be a better boss than yourself? Who else to share success with if not with yourself and your partners? Thousands of start-up entrepreneurs are not frightened even by the crisis and the prospect of complete ruin. The most difficult thing is to take the first step, abandon the usual behavior model and plunge headlong into the world of high earnings.

Before starting your own business, you need to create a certain reserve. It is possible that for several months the new enterprise will not bring any profit - only losses. It is important to evaluate each step, analyzing its prospects, otherwise ruin is a matter of time. What should a young entrepreneur do on his way to success?

Starting a business includes many stages:

Choosing an idea.

Maybe you will enjoy selling ice cream in the children's park: the profits here are solid. Or you are crazy about beer, and therefore you want to open your own factory. Or, like Oleg Sirota, organize the production of parmesan in the Russian outback. Perhaps the entrepreneur is attracted by his own shugaring studio - there are many options.

Site search.
Any business needs a headquarters where activities are planned and coordinated. This can be a traditional office rented for a specific period, a coworking space or a virtual venue. This cost item is very important for productive work.

Business plan preparation.

Activities should be based on a competent and accurate project that will allow you to achieve success in the foreseeable future. The fewer "white spots" in the plan, the clearer and clearer the labor process.

Check in.

The institution of individual entrepreneurship or LLC can act as an organizational and legal form. Less common forms of doing business require more time and money to register.

Obtaining permits and approvals.

Licenses are required for the sale of alcohol, private search, educational, medical activities and other areas of work. The decisions of various authorities are also needed for the implementation of trade, construction - it all depends on the specific circumstances.

Registration of credits and loans.

If own working capital not enough, you need to think about attracting resources. A loan can be issued to start a franchise, equipment is also purchased on lease - you need to look for options. In addition, a newly formed company can nominate shares, which is also an excellent way to raise funds.

Purchase and installation of equipment.

To conduct any activity, objects and means of labor are required: their role can be machines, cars or just computers. Without our own equipment base, it is impossible to ensure stable operation and plan it.

Hiring staff.

For a specific business plan and company, you need to select all the necessary employees: from the chief accountant to the cleaner. The process of hiring them depends on the organizational and legal form, but in any case must comply with the law.

Choice of taxation system.

Various alternatives are suitable for specific companies, depending on the number of employees, turnover of funds. The choice of taxation system is very important in order to preserve the maximum amount of resources on the company's account.

Launch of the project.

After the main stages have been passed, you can proceed to the start. A big mistake is made by those entrepreneurs who start working without own business plan and an intelligible answer to the question of what they want to achieve from life.

There are many other steps that the future millionaire will have to take. When thinking about how to start your own business, do not forget to make sure that it is legal in Russia.

How to run a business to be successful

So, in our country, the sale of psychotropic (narcotic) drugs, the activities of financial pyramids, and totalitarian sects are prohibited.

For 7 months of 2015, 383 thousand individual entrepreneurs were registered in Russia (this is almost 17% more than a year earlier). The total number of entrepreneurs was 3.5 million: about 5% of the total working-age population of Russia. Rapid growth was also noted among farms: the annual growth reached almost 50% - an increase of 18,500. All in all, there are 139.6 thousand of them in Russia.

Buying a franchise as a sure start to a business

Not sure how to start your own business without the hassle? Then you should definitely try the easy start with a franchise. This is a ready-made model of work, in more detail of a business plan, thanks to which a stable and successful activity is ensured. The most common types of franchises are chain restaurants, cafes, beauty salons, clothing and footwear stores.

The franchise has a number of advantages:

Fixed costs. The level of expenses has been carefully verified by the developers, deviations from the “general line” are within 10%.
Training and assistance. The creators of franchises will help in training staff, creating a corporate style, and achieving the desired level of service.
Fast progress of the project. Good promotion of network companies is an excellent opportunity to quickly take your share of the business.
Stable profit. Unlike a trial and error system, working with a franchise guarantees a certain amount of revenue if all the recommendations of the model creator are fully followed.

Not everyone is equally lucky: entrepreneurial activity is always fraught with high risks. So, in just 3 months of 2015, 3.756 legal entities in Russia were declared bankrupt in the prescribed manner. This means that they could not pay off their obligations and were forcibly liquidated. In total, 14,500 companies went bankrupt in 2014, and about 10% - in December.

Buying a ready-made business

To avoid doubts and anguish at the very beginning of your entrepreneurial career, you can purchase a ready-made business. It's much easier than starting your own store, restaurant or beauty salon. The buyer does not have to go through the process of registering a company or hiring personnel again. It is enough just to competently take up the management of activities for the organization to bring stable profits.

Unlike buying a franchise, acquiring a ready-made business does not require paying royalties. It is enough to settle with the seller once in order to keep all the dividends for yourself. Some banks issue loans for the purchase of someone else's businesses, so in theory you can buy someone else's dream even without your own funds, but in practice this is unlikely.

Crowdfunding platforms are an investment tool

One of the main problems of a young entrepreneur is the lack of own resources... Decide this question KF sites will help: a place where money is issued against promises. The idea itself originated in the West, but it also took root in Russia. Various amounts of funds are collected over several days or weeks. The main thing is for the idea to be fresh, original and catchy: in this case, the entrepreneur is guaranteed success.

Summary: stop dreaming, time to act

So the beginning own business - this is a significant risk, since every entrepreneur risks everything he has. However, with a competent approach to business, success is inevitable: every year thousands of people around the world become millionaires, and you have a real chance to become one of them.

Questions and answers on the topic

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Economics (Lipsits IV) "Entrepreneur and company creation. Conditions for creating a successful business

Entrepreneur and company formation. Conditions for creating a successful business

So, we discussed the economic logic of the creation and operation of firms. Let us now try to look at this process with more close range - from the point of view of an entrepreneur setting up a firm. In order for this analysis to be initially accurate, let us define an entrepreneur.

What kind of people become entrepreneurs most often? Studies show that most often people who have the following characteristics choose this path in life:

the desire to determine your own life;
propensity to moderate risk;
confidence in their ability to succeed;
desire to immediately see the result of their efforts;
energy;
future orientation;
ability to organize the work of other people;
the tendency to measure success in money.

I must say that there are many myths around entrepreneurship, for example:

Only those entrepreneurs who have found a unique idea are lucky.
Entrepreneurship is not difficult.
Entrepreneurship is a gamble.
Entrepreneurship is found only in small businesses.

All of these myths are completely false. Quite a few successful firms were created and live on the fact that the entrepreneurs who organized them simply found a slightly different way to do the same as others. At the same time, entrepreneurship is a rather difficult task, since the organizer of a company has to solve a lot of very diverse tasks in the field of marketing and in the field of management (we will talk about this a little later). But to say that this is just a risky game - “even-odd, lucky-unlucky” - is also impossible. Much depends on the managerial qualifications of an entrepreneur, his ability to avoid fairly standard mistakes - those that kill most young firms. Finally, entrepreneurship is by no means limited to small businesses. For example, one of the richest men in the UK - Sir Richard Branson, owner of Virgin Airlines and many others who have the common word “Virgin” in their name - created a huge business empire, acting like a typical entrepreneur all his life.

The vast world experience of entrepreneurship allows us to assert that this is not only not a game, but a difficult area of \u200b\u200bprofessional activity. Failure to understand this is the reason for the 9 fatal mistakes that most often ruin young firms:

incompetence in management;
lack of experience;
poor financial management;
inability to develop a strategic development plan;
uncontrolled growth of the company;
unsuccessful placement of the company;
poor control over stocks of resources and finished goods;
unskilled pricing;
inability to move from the stage of entrepreneurship to the stage of regular management, when the founder of the company transfers the current management of the business to hired managers.

The seriousness of these mistakes is evidenced by the fact that, according to American statistics, 24% of newly created firms cease to exist within the first two years from the moment of creation, 51% of new firms close in the first 4 years, and 63% are unable to survive until the seventh anniversary. since its inception. In order to avoid such a development of events, an entrepreneur must:

know the essence of your business to the smallest detail;
develop a well thought out business plan;
skillfully manage financial resources;
have the skills to analyze the financial statements of your company;
learn how to effectively manage the personnel of the company.

But even if an entrepreneur is smart enough to avoid all these mistakes, and his business is developing successfully, you still cannot call his job easy. The fact is that almost any entrepreneur is faced with income instability, the risk of losing the entire business, irregular working hours and high labor intensity, low income until the business becomes large enough, the nervous nature of the work, full responsibility for all the affairs of the company ...

Obviously, the main (although not the only) goal of the owners and managers of the firm is to ensure successful development her business and personal enrichment on this basis. But how can this be achieved? An analysis of business practice shows that the success of this kind of effort is determined by two factors (Figure 10-7):

growth in sales and assets;
state support.

Figure: 10-7. Factors that determine the relative position of the firm and, accordingly, its success

We note right away that in reality the success of a firm is associated with the growth of only those sales that are profitable, and with a level of profitability not lower than a certain (for a given firm) minimum. And similarly, asset growth is effective only if it allows (directly or indirectly) to increase the production of just such a profitable product.

effective management;
effective investment.

Figure: 10-8. Drivers of profitable sales and asset growth

This distinction is, of course, very conditional, since effective investment is unthinkable without effective management, that is, investing money in business development. As for the concept of "effective management", it is such a management that allows you to ensure the use of funds invested in the development of the company to fulfill two interrelated conditions (Fig. 10-9):

increasing the competitiveness of the company's products;
increasing the market value of the firm.

Figure: 10-9. Conditions for the efficiency of investment in the activities of a commercial firm

Both of the aforementioned conditions are extremely important today for Russian firms, but their managers are far from always being aware of them, and all the more rarely are they embodied in their real action programs. And this is the reason why so many russian firms (especially in industry) are going through hard times today, as they are being pushed out of the domestic market by foreign competitors who have better mastered the rules of creating a competitive and therefore successful business.

Accordingly, it is not as widespread as we would like it to be, it is still widespread among russian managers and understanding that increasing competitiveness is not so much the result of the struggle for restrictive import duties imported goodshow much a consequence of the choice and implementation of a well thought out marketing strategy (Fig. 10-10).

Figure: 10-10. Grounds for developing an effective marketing strategy for the company

As shown in fig. 10-10, developing such a strategy requires the firm's managers to regularly review four key elements:

the position of the firm in the market, that is, how its products are perceived by potential buyers, what level of technical excellence, quality and reliability they expect in this case;
market demands, i.e. what needs are presented by consumers in the market today or what their needs can be tried to satisfy tomorrow;
opportunities to reduce costs, that is, whether our firm can reduce the production costs of its goods faster and to a greater extent than competitors, creating opportunities for itself to sell these goods at a lower price;
the possibilities of creating differentiated products, that is, whether our company can create modifications of its products that are different in properties from what competitors do, and therefore more attractive to consumers even at the same or higher price than competitors.

This kind of analysis is the basic foundation of any marketing activity. And this has to be reminded only because managers of many Russian enterprises still allow themselves to neglect the search for answers to these questions. But this leads them to the development of often extremely unsuccessful marketing strategies, and accordingly to making equally senseless price decisions and - in the worst cases - becomes the cause of the death of enterprises.

In order for a new business to have a chance of success, an entrepreneur needs to find the right answers to the following questions:

What kind of goods or services should be offered to customers in order to attract their attention?
How should the production of goods or the provision of services be organized in order to achieve the quality or those costs (and sales prices) at which buyers want to buy from us?
How should you advertise your products or services so that buyers notice them and want to buy?
Where to get the money to pay all the costs of setting up a company and organizing the production of the first batches of goods?

An entrepreneur should look for the answer to the first three questions in the area:

production management;
marketing;
financial management (Fig. 10-11);
accounting;
information technologies.

Figure: 10-11. The main types of decisions that an entrepreneur needs to make to ensure the successful development of his business

Production management is understood as the solution to the questions of how many and what kind of workers and other production resources a firm should use to create and organize sales of its goods and how to do this with minimal costs with the required quality.

Such a decision is usually made on the basis of management principles, which, according to one of the founders of management, Henri Fayol, include:

division of labor. This is a natural phenomenon. Its goal is to increase the quantity and quality of production with the same effort. This is achieved by reducing the number of goals to which attention and action must be directed. Moreover, the division of labor applies not only to technical works... The result is the specialization of functions and the separation of powers;
power (plenipotentiary) and responsibility. Authority is the right to give an order, and responsibility is sanctions - awards or punishments - accompanying actions. Where there is authority, responsibility also arises;
discipline. It is essentially obedience, diligence, activity, demeanor, movement. Discipline involves the implementation and respect of the agreements reached between the organization and its employees;
unity of management, or one-man command. Only one boss can give an employee two orders regarding any action;
unity of leadership, direction. One manager and one program for a collection of operations that serve the same purpose. Each group acting under one goal should be united by a single plan and have one leader;
subordination of private, personal interests to the general. The interests of one employee or a group of employees should not prevail over the interests of a larger organization up to the interests of the state as a whole;
staff remuneration - payment for the work performed. It should be fair and, if possible, satisfy both personnel and the organization, both the employer and the employee;
centralization. Like the division of labor, centralization is a natural phenomenon. However, the appropriate degree of centralization varies according to specific conditions and is resolved by finding the measure that gives the best overall performance;
hierarchy, or scalar chain. This is a series of leadership positions, from the highest to the lowest. It is a mistake to avoid unnecessarily from the hierarchy, but a much larger mistake is to maintain it when it can be detrimental to the organization;
order. The formula of material order is a certain place for every thing in its place, the formula of social order is a certain place for each person in its place. Graphical tables, diagrams greatly facilitate the establishment and control of both social and material order;
justice is the result of a combination of benevolence with justice;
the constancy of the staff. High employee turnover is a cause and a consequence of poor business conditions. A mediocre leader who values \u200b\u200bhis place is definitely preferable to an outstanding, talented manager who leaves quickly and does not hold on to his place;
initiative - the development of a plan and its successful implementation. Freedom of proposal and implementation also falls under the category of initiative;
unity of staff, or corporate spirit, is a great strength in an organization.

But in today's markets, good management alone cannot ensure a firm's success. This requires mastery of marketing methods.

The main idea of \u200b\u200bmarketing is not to sell what is produced, but to produce only what can be sold with a good profit.

Usually, speaking of marketing, this means the activities of the company associated with:

market research in which it is supposed to sell their goods or services;
advertising of goods or services;
product promotion through different methods attracting the attention of buyers;
competent setting of prices for goods or services;
selection of a range of goods or services that will be offered to customers;
determining who, where and how should sell the company's products;
organization of service.
New in blogs

Accordingly, it is customary to talk about four key elements of marketing - the so-called "four Ps": product (product), price (price), promotion (promotion), place (place).

In reality, marketing is a set of methods, the use of which helps the owners of the company more accurately understand what they should do in order to earn a profit and maintain this opportunity for many years. The importance of these methods for ensuring competitiveness is so great that firms spend more and more money on it every year.For example, in the United States, more than $ 300 billion is spent annually on marketing only for consumer goods.

When it is clear with what and how the company will enter the market and how its production activities will be organized, it is time to think about where and on what conditions the company can obtain cash for their development and how to dispose of these funds, so that they are always enough for the normal business. The range of these issues relates to financial management.

At the same time, the main allies of financiers are always accountants, that is, specialists who are able to organize the prompt receipt and analysis of information about the monetary results of a firm's work. Without such information, the leaders of the company cannot correctly assess how well their business is going and whether there are any problems in it that threaten in the future with insolvency and even bankruptcy.

Today, one more important area has appeared in the technology of company management - information technology. Specialists in this area are engaged in the creation of technical and software systems that allow you to quickly receive and process information about all aspects of the company. Neither an accountant, nor financiers, nor marketers, nor company managers can do without this in today's rapidly changing world.

A thoughtful and competent solution to problems related to management, marketing, accounting and information technology determines the economic result of the firm's activities (Fig. 10-12).

Figure: 10-12. How an entrepreneur's decisions determine his income

And if an entrepreneur started his own business, already having some experience of working in business, even if someone else's, and most importantly - understanding how to look for the right solutions in the field of management, marketing and finance, then he can create a successful business even without especially original ideas.

Let's go back to the four key questions facing an entrepreneur deciding to start a new business. The last of the listed, but the second most important question: where to get the money to create and then expand the business?

Usually, the basis for starting many small businesses is the personal savings of their owners. Where to get money for development?

As seen from Fig. 10-13, there are many sources of such funds. Many entrepreneurs do not resort to external sources of funding and only manage internally, drawing money from the reserve funds (which they created in the beginning of the business in case of unforeseen difficulties), retained earnings and depreciation.

Figure: 10-13. Sources of funds that can be used to finance the creation and development of a business

But often these internal sources are insufficient. And then businessmen start looking for an opportunity to raise funds from external sources. This can be a credit bank (short-term - for up to a year or long-term - with a repayment period of several years), the sale of rights to the capital of its company in the form of securities (shares), accounts payable, i.e., consignments of production resources received from suppliers but not paid yet.

Of course, business can make an entrepreneur rich, but it can also deprive everyone of their hard-earned money. To reduce the risk of ruin, it is helpful to try to plan for the actual activity before starting the actual activity. For this, a novice entrepreneur should prepare a business plan, in which he must clearly describe for himself and for those from whom he will ask for money to develop his business:

what product or services it will offer to the market;
what buyers and how he hopes to attract;
how he hopes to beat the competition;
what is required to organize a business.

In order to prepare a useful and realistic business plan, it is useful for a budding entrepreneur to do the following:

assess the conditions for business development, which involves determining the favorableness of the general economic situation for starting a business and the state of affairs in the market where it is planned to enter;
develop a management plan, which should define the organizational structure of the new company (what divisions it will have, for which each division will be responsible, who will report to whom), production methods and the necessary equipment or retail space and, finally, the number of employees, their qualifications and payment methods;
draw up a marketing plan in which it is necessary to determine which markets or groups of buyers the company will target, how the product should differ from competitors' products so that buyers pay attention to it, at what price this product will be sold, where and how sales will be organized and finally, how it will all be advertised;
prepare calculations and make on their basis a financial business plan, which will assess how much money is needed to start a business, when this money will be needed, from whom and on what terms this money can be tried to get and how profitable it will be to invest in a new business.

We can now formulate another recipe for economic prudence.

Recipe ten

For the successful development of the country's economy, it is necessary to protect competition and discourage attempts by individual firms to monopolize the market in order to impose higher prices on customers.

Technically, becoming an entrepreneur is not difficult.

You need an idea, a certain amount of starting capital and a desire to launch your startup.

Many entrepreneurs spend sleepless nights hoping to find ways to how to do business correctlyin order not to burn out in the first year after opening and to stay afloat in the face of tough competition.

Of course, there is no single secret for everyone, because a lot depends on the profile of the business, on its scale, on the city in which it is open, etc., but common useful tips, I think, will not interfere with anyone.

How to do business correctly? Remember Parkinson's Laws!

SN Parkinson is a writer, historian and journalist revered in Great Britain who lived in the twentieth century.

When Parkinson published in 1955 in the magazine banter material about the work of government agencies and formed his first law, he himself could not imagine how successful his work would be.

However, his popularity among readers grew so rapidly that already in 1958 he published a book called Parkinson's Law.

These very laws are in great demand among literate entrepreneurs, although it cannot be said that they contain specific advice on how to do business correctly.

I also invite my readers to familiarize themselves with several of the most interesting of them:

If you make a promise, be sure to keep it.

An unfulfilled promise will be remembered for a long time and will significantly damage your reputation.

Don't be afraid to praise your employees for a job well done.

Do you really know another simpler, more effective and cheaper way to motivate?

Don't concentrate all power in your hands.

Learn to delegate authority and do not interfere with the work of your subordinates.

Unobtrusive control is enough.

If your business develops, then your income will increase, and along with them, your expenses.

Deal with it.

Don't be afraid of failure.

After all, this is exactly what makes us think and reconsider our priorities.

How to do business: a competent organization will help

“If you want to build a ship, then do not call people to collect wood by drumming, do not distribute work between them and do not give orders. Instead, teach them to yearn for the vast expanse of the sea. "
Antoine de Saint-Exupery

So you have ever had the feeling when you walk into a store, a beauty salon, some company, that their business is organized anyhow.

They seem to have clients, and they still keep afloat, but in everything there is a certain stupidity.

You can't run a business without organizing it properly.

Poor organization is a heavy stone around your neck that will sooner or later pull you to the bottom when you get tired of floundering at your limit.

Here are some tips on how to properly organize your business in order to run it correctly:

Form a team of like-minded people.

Say goodbye without regret to the people you don't like and constantly motivate those who are doing great.

Don't try to do everything yourself.

Proceed according to the scheme “chose an employee - gave him a task - monitored his implementation”.

Use the latest technology to organize your business.

Let your employees do less paperwork and focus more on customers and sales.

Write down the rules and principles of work in your company - subordinates must clearly understand what can and cannot be done.
Build effective communication channels between all your employees, between you and your suppliers, between you and your customers.
Proper planning is a guarantee that it will be easier for you to do business.
Be clear about your priorities, not only for yourself, but also for your people.

You cannot run a business without constant customer care

The main thing in business is the client.

Yes, everything is important: the team with which you have to do business, competent organization of work, the quality of your work and much more, but a successful entrepreneurial business can be built only if you form a good client base.

If your business is directly dependent on the number of customers, for example, you are in sales or work in the service industry, then remember the 80/20 rule.

20% of your customers give you 80% of your profits.

Concentrate your energies on them.

Of course, you shouldn't forget about small clients, which give the remaining 20% \u200b\u200bof the profit, but your priority should be money clients.

All businessmen are trying to find the answer to the question of how to do business in order to constantly increase the client base.

Here are some recipes:

Give the customer exactly what they need.

How to find out?

Ask him directly.

The quality and price of your products / services must match each other.
Spend at least 50% of your time working with clients, keeping old ones and winning new ones.
Appreciate your loyal customers, make them feel special all the time.
Remember, nothing attracts customers more than a competent loyalty program.

My friend is a journalist.

She once interviewed a major Ukrainian businessman.

He turned out to be a cheerful, charming, talkative and generally not pretentious person.

They talked long enough.

During the interview, he gave her some tips on doing business.

They were not included in the printed version of the interview, because my friend set herself the goal of humanizing this entrepreneur, talking about his personal life, hobbies and dreams, but she shared these tips with me, having learned on what topic I am preparing material.

I think you understand why I do not mention the name of this businessman, but you can safely trust his advice on how to run a business correctly - it is not for nothing that he is one of the top ten richest people in Ukraine:

Don't waste your money.

Your office should be laconic and comfortable to work with.
Let interior designers and manufacturers of expensive furniture make money on the booners, not on you.

From the first day of opening your business, you should have a clear strategy: where you are going and what tools you want to do business with.

I want to earn a lot - this is not a strategy, this is greed.

If you are afraid to take responsibility, afraid of failure, look for the guilty of mistakes, and in general you are a very nervous type, then you need to start looking for work for someone.

Entrepreneurship is definitely not for you.

Helpful advice on how to run a business properly,

you will also hear in the video:

Dan Kennedy's Hard Management is a book for those who want to do business the right way

As a bonus, I want to offer you 5 tips on how to run a business the right way, from the bestselling business coach, "millionaire creator", successful entrepreneur and writer Dan Kennedy "Tough Management":

The sooner you can bring innovative ideas to life, the more chances you have to survive in a highly competitive environment.
Any contact with a client, partner, supplier should add points to your impeccable reputation and authority.
Constantly develop your business, even if your business is more or less successful, grow and take care of increasing profits.
Time management and strict discipline are the two pillars on which any business is supported.

Understand what exactly you need and what you can easily do without.

Do not chase everything at once, because no person has ever managed to move along three roads at the same time.

I offered you advice, how to do business correctlybased on the recommendations of the Ukrainian oligarch, British satirist and American "millionaire maker".

Build your business strategy based on them.

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15 Jul

Why I decided to write this article

Because many who ask me questions ask something that at first you shouldn't even bother at all. There are even questions that a person may never face at all. In general, "Woe from Wit" occurs in the minds of many novice entrepreneurs, and we will "eliminate" this grief in this article. At least I'll try very hard. Now let's talk about mistakes, and then I'll give step by step planas I see him.

Some errors and solutions

1. The break-even point has not been calculated

Many people start a business without even counting how much they need to sell in what period to break through. This is important because many business models are cut off at this stage.

Calculating the break-even point is easy. You consider how much you incur expenses per month and then calculate how much you need to sell goods or provide services per month in order to recoup these expenses. If the figure is too large and seems unrealistic to you, then it is better not to take on such a business. If you think you can sell the right amount of products to cover costs or start covering costs in a few months, then you can think about this business further.

Conclusion 1: Until you have a complete financial picture of the business in your head, you cannot borrow money or even use your savings.

2. Everything must be perfect

At the beginning of your business, you want everything to be correct and beautiful: the most modern equipment is bought, the most functional website is created, the office is renovated, etc.

Striving for the best is good, but there is one BUT - before you spend money, check the performance of your business model. When planning to make an expensive website design, first make sure that your services or products are generally in demand.

Or, if you are opening a cafe, before doing an expensive renovation, try to start selling in the premises that are available with minimal investment. If sales are going on and a place in this area of \u200b\u200bthe city will bring at least some profit, then you can expand or make drastic repairs.

Conclusion 2: Don't invest large sums until you are sure that the product itself is needed by people. And there is no need to bring everything to perfection, thereby delaying the start. Start with what is and gradually develop and improve.

3. Not understanding your future business or there is simply no love

I personally think that the business should be at least like it. For example, I love each of my business projects and if I didn’t love them, they would not be profitable.

Some aspiring entrepreneurs write me questions “What to sell”, “What services are profitable to provide”, “What business is profitable to do”, etc. I answer everyone: "Open your bank." And no one likes my answer, although it answers all these questions. Every entrepreneur has a different life situation, different interests and different knowledge. If one likes to sell toys and the other likes to sell men's suitsthen they won't be able to swap businesses and be so successful. This is because they do not understand the model itself and simply do not feel interested.

Conclusion 3: You can't build a business on an idea just because you just know it's profitable and don't have an interest in it. Business needs to be understood, loved and “in the know”. For example, I could not open a massage parlor and lead the business to success. Not because I don't have enough money, but because I don't understand this business nothing.

How to start your business - 10 steps from scratch

To begin with, I want to say that below I will give 2 plans for how to start your business: complete and simplified. Let's start with the complete one.

Step 1. Business idea

Of course, to start a business, you need to know exactly what to start. I have always said, say and will say that an entrepreneur must have an idea. If you can't even come up with an idea, then what kind of business are we talking about. You don't have to be innovative and come up with something unimaginable. You can take an already working idea, looking around, find flaws in it, or simply improve it the way YOU see it, and it will be a different business. It is easier to enter a formed market than to form it yourself. And the idea should not be global, you can start a microbusiness or.

In order to come up with or find a business idea, read the following articles and after reading you will 100% decide on the idea:

After the articles have been read, ideas have been invented, you can proceed to the next step.

Step 2. Market analysis

After choosing a business idea, you need to analyze the market, find out if people need your product at all. Evaluate the competition, identify the positive and negative sides of competitors, find in yourself what will differentiate you from your competitors. Compare prices, quality of service, assortment (if this is a commodity business) and look to the maximum for what you can be better at. It is necessary. Why? Read on!

After you have assessed the supply and demand, you have realized that you can compete with the existing companies, you can move on.

Step 3. Business planning

Step 5. Register your business

This step cannot be overlooked, because the business must be registered. You can use LLC or IE. It all depends on your activity. To do this, the articles will help you:

Once your business is set up, you can move on to the next step.

Step 6. Taxes and reporting

I indicated this step right away, because you must initially decide on which tax system you will work. This must be done immediately, because the amount of taxes and methods of payment depend on it. To do this, read the following articles:

And also read other articles of the heading, because there you will find always up-to-date and complete information about tax and accounting. You can also ask your question and get an answer from a specialist.

Step 7. Test the idea quickly

Someone will say that you can test without registering a business. And you are right! It is possible and so, but it was not in vain that I wrote at the very beginning that there would be 2 options for the development of events, and in the second I will tell you about it. Now let's move on to the testing itself.

You initially need just quick testing - "test by force". Use your own money to test the idea, give minimal advertising, make the smallest possible product and try to sell it. Study the demand in practice, so to speak. You have to look at your plan, estimate what you need the minimum to get started, and start right away. Why is this done. At the very beginning, I wrote about one of the mistakes of beginner entrepreneurs, which consists in delaying the start, in constant improvements, etc. You don't need to perfect it, you need to start as quickly as possible to test the idea in action, get the first sales and continue to develop enthusiastically.

If the start does not give the first sales, then you need to revise the plan, idea and look for mistakes. A quick start is also done so that in case of failure you will spend less time, effort and money. Agree, it would be more annoying to prepare for a year and then fail? It is less offensive to understand your mistakes right away, while you still have little time to do. So you can make adjustments along the way and everything will start working out!

For test ideas and your business, it can help you.It is more for testing an idea on the Internet, but for the real sector (offline) it is also suitable.

Step 8. Business development

After the tests have been completed, the plan has been adjusted and the sales have started slowly, you can develop your business and refine everything that you have written in the plan to perfection. Now you can improve the site, expand warehouses or offices, expand staff, etc. When your idea and business model has proven to work, it’s easier for you to set more global goals. Moreover, you have already received the first money from the first orders or sales and can reinvest them in development.

If there is not enough money, then here you can already resort to loans and borrowings, because the business brings money and you can borrow with a clear conscience for its development. If you don't need a lot of money, then even a credit card may work. In I told how you can use credit card money for your business without interest.

Step 9. Active promotion

This step could be attributed to development, but I took it out separately. After you have wider warehouses, more powerful equipment and a website, more employees, etc., you need to provide all this with work. This requires aggressive advertising to the maximum. You have to use many advertising opportunities. Look for customers on the Internet, do offline advertising, do direct sales, etc. The more advertising tools you use, the better the result. But be sure to record the results and weed out ineffective advertising tools so as not to waste budgets.

Step 10. Scaling

Your business is working well, making money, you are constantly developing, everything is great! But there are also adjacent directions or neighboring cities. If your business model is successful in your city, then you can make representations in other cities. If there is no desire or opportunity to go to neighboring cities, then you can simply capture an adjacent direction, if any.

For example, if you sell household appliances, you can open a repair service in parallel and provide paid repair services. If your client's equipment cannot be repaired, you can always offer him to buy something from your store in exchange. In general, look at your business and I'm sure you will find something to catch on to.

What else can you pay attention to

In the course of starting a business, there are several parameters that allow you to assess how effective your business is at the start, take them seriously:

If the bottom line of your business is above zero, excluding equipment costs and taxes, then your business will survive because it generates some money. If it is below zero, it means that your business is burning money, and it will not have enough loans and investments;

If you have planned sales for 200,000, but are selling for 50,000, then this is a reason to seriously adjust your work and, possibly, the plan itself;

You should be comfortable. Business is hard. If you, too, are constantly struggling, then dealing with business challenges will be difficult. Provide yourself with enough comfort so that you do not feel left out by your own business.

How to start and open your business using a simplified scheme

As promised, I will give you a simplified diagram of how to start your own business. Because I have already described all the points above, then I will refer to them here so as not to repeat myself.

I myself have used this scheme more than once, because I used to launch very small projects in which there was a lot to be missed. So, the diagram looks like this:

Idea (it should always be);
Easy planning, you can not paint, but fit the main points on a piece of notebook. It is done in order to draw a model;
A quick test of an idea. Perhaps even without investment and search for money. Or it will take very little money and it will simply be in your savings;
Development and active promotion. After the first orders are there, you can start active promotion and bring everything to mind;
Business registration and scaling.

As you can see, I missed the registration at the very end, because some business projects can be implemented without registration, because during the test you do not get so much money that you immediately run for them to report to the tax office. But if the business model has shown its efficiency and after active promotion they are growing, then the registration should be instant.

But even at the first stages you cannot do without registration if you need a retail space, office or work with companies under contracts, because for this you need at least an individual entrepreneur.

Output

In this article, I told you where to start your business, talked about the mistakes that beginners often make and I made, and now you know what to do before starting your business. Read my site, subscribe to it, and try to start doing your own thing. We will not leave anyone on the site without help. Thanks for your attention!

Best regards, Nikolay Schmidt

How to start your business from scratch if you don't have the money and experience? Where can I find a working business idea for starting a project? What business to do to get the first profit tomorrow?

Hello dear friends! In touch, Alexander Berezhnov, an entrepreneur and one of the founders of the business magazine HiterBober.ru.

Today we will talk about how to start your business from scratch. Is it realistic to do it at all? I answer unequivocally - YES!

Here I will describe the step-by-step technology for starting a business, and give examples from my own business practice, as well as tell about the experience of my entrepreneur friends who started their own business without money and others. material values in the form of premises, equipment or goods.

You just have to study this material and apply the knowledge gained in life!

Ready? Let's go then!

1. Why is it better for beginners to start a business from scratch?

Dear readers, this section of the article is very important! I sincerely advise you to study it carefully. I guarantee you won't regret it.

Here will be explained key points on starting a business for beginners from the point of view psychology of entrepreneurship.

Before starting a new project, be sure to think about what caused your desire.

Understand yourself and your motivation to start a business, and my little test, composed in the form of two blocks of different beliefs, will help you with this.

For example, a great way to start a business for a beginner would be selling popular, in-demand products from China.

Belief block number 1.

With what thoughts you should NOT open your business:

How to make a lot of money quickly to pay off debts?
The idea that I have in my head will definitely work, but I need money to make it happen;
Am I worse than others or what? My neighbor is in business and I will succeed as well;
I'm tired of these foolish bosses, tomorrow I quit and start my own business!

Yes, friends, business is more psychology than technology. I'll explain why a little later.

Belief block number 2.

Conversely, you are READY to start a business if you think like this:

I am very good at doing business demanded by the "market" and on its basis I want to open my own business;
I realize that in the beginning, large investments in business are very risky, and only free money I can invest in the business, but I will not borrow it, since the risk of losing money without experience in business is very high;
Your business takes a lot of time, and in order to develop it, I must have a cash reserve or a source of income until my project brings tangible income;
Having started my own business, I will no longer have bosses and supervisors who guided me in my work, and I need now to become an organized enough person to act independently and achieve success in entrepreneurship.

If you are dominated by beliefs from block # 1, do not rush to get involved in a fight. After all, most likely, such judgments indicate the emotionality of your decisions and underestimation of the risks that arise when starting a business.

The beliefs prevailing in your head from block # 2 indicate that you fully understand what a business is and are going to take a responsible approach to its start and further development.

Above, I already wrote that business is mainly psychology and only then - technology.

It's time to explain why this is so.

The thing is that our internal "cockroaches" and delusions prevent us from starting our project.

Here are just a few of the myths that are holding back the start of successful projects:

Business cannot be opened without money and connections;
Taxes will devour all profits;
The bandits will take my business away;
I have no "commercial streak".

You are probably familiar with all these newbie fears. In fact, if you overcome them, or rather just score and do not think about all this nonsense, then your chances of success will grow MANY TIMES!

You can prepare documents for registration of LLC and individual entrepreneurs free of charge through the online service. At the exit, you will receive forms filled in without errors, which will remain to be printed and submitted to the tax authority. So you already at the first stage save your money and time, insure yourself against the refusal of the Federal Tax Service, without delving into the complex language of legislation.

2. Where to start your business so as not to burn out - 10 iron rules!

Then I bought 2 payment terminals. You have probably used the services of such terminals yourself more than once when paying for a mobile phone. But this business cannot be called open from scratch, since at that time (2006) I invested about 250,000 rubles in it.

So, friends, perhaps you know both successful examples of business projects and examples where entrepreneurs with their "brainchild" have failed.

By the way, basically everyone has heard stories of great successes, but it seems to us that it is not accepted to talk about failures and even ashamed.

Like, here I am a fool, a loser, broke, lost money, got into debt. What now? And now there is nothing to do, it remains to live on and step by step get out of this situation.

To prevent you from being in the place of this poor fellow, here are the simplest rules that will help you start a business with minimal risks and great chances for the success of the enterprise.

How to start your business from scratch and not go broke - 10 iron rules:

Never take loans to start a business if you have no experience;
Before starting a business, take off your rose-colored glasses and ask yourself the question: “What will I lose if I fail?”;
Be prepared for different scenarios, consider both the optimistic scenario and the pessimistic one;
Under no circumstances open a business with money intended for other strategic goals in your life (education of children, loan payments, medical treatment, etc.);
Carefully study the market and your opportunities, that is, the resources you have to start your own business;
Do not get involved with incomprehensible or "super profitable" projects that require serious investments;
If possible, talk to experienced entrepreneurs who are successful in business and take note of their advice;
Start a business in a field familiar to you;
Plan upcoming actions in writing and clearly articulate each stage that you have to go through to achieve the goal;
Be optimistic and don't stop at the first difficulties!

3. How to start your business from scratch - 7 simple steps on the example of a fictional aspiring entrepreneur Vasya Pupkin

For clarity, I propose to go through all 7 steps of technology to organize your business using the example of a fictional entrepreneur, let his name be Vasily.

This is the hero of our story who decided to start a business from scratch.

Step 1. Determine our value

Look, friends, I think you will agree that a business can be called the exchange of money for some value that you can give your customers, that is, solve their problem for money.

Suppose you are a good driver of a car or know how to make beautiful designs on a computer, or perhaps you have a talent for making crafts with your own hands - in all these cases, you have value that people are willing to pay for.

Let's get straight to the point and do a hands-on exercise to help you start your business from scratch:

The task:
Take a piece of paper and a pen, then write a list of 10 points, these are the skills that you feel better than others.

Once this list is ready, consider what things you do well that you really enjoy doing. Maybe you are doing this now as a hobby.

The fact is that a person cannot do for a long time what he does not like, and business is a big creative process that requires versatility, willpower and dedication from you.

For example, as a result of this exercise, you came to the conclusion that you enjoy teaching, explaining, communicating with people and working with information, and most importantly, that you are good at it.

Then, by pooling your talents, you can become a private tutor, consultant, or be successful in the network marketing industry.

This is a general principle.

So, there was Vasya ...

Vasily decided to open a business, and he approached this task responsibly.

Vasya made a list of his favorite activities and compared it with what he does best.

As a result of the exercise, our hero decided that he would be engaged in computer design, since he has been working for several years in the company DesignStroyProekt LLC in the city of Chelyabinsk, which develops interior design and then decorates the premises, according to the 3D project.

Vasily appreciated his strength and decided that he would become a private interior designer, he already had a number of completed projects, positive customer reviews and an impressive portfolio.

Vasya loved his job and sometimes even took it home, as the company had a lot of orders.

Even then, our hero realized that, in fact, he was entrepreneurial activity, only his services are bought by the company at a low price, and clients pay much more for the development of the design to the company.

Here Vasily realized that if he can find clients on his own, then he will not have to go to the office at all, and his initial investment in the business will be minimal. After all, his very skills in design development are essentially a business.

This is how our newly-minted entrepreneur came up with the idea to go into business.

While working in the company, Vasya even received a small percentage of the completed projects, which means he could influence the level of his income.

Fortunately, he lived in a large city, where he had quite a lot of potential clients.

Step 2. We analyze the market and choose a niche for a future project

In order to understand whether your business will be successful, it is necessary to conduct an appropriate analysis of the market in which you will sell your goods or services.

So, Vasya decided not to rush and carefully prepared for a new life stage, which was called "free floating in the world of business."

During the few years that our designer worked in the company, he learned that there are about 10 similar companies on the market of his city, and they all provide similar services.

He asked his friend Pasha, disguised as a client, to go to these companies and identify their strengths and weaknesses in order to further develop competitive advantages by working for himself.

After commercial intelligence, Pasha named a number of strengths and weaknesses of these companies. Pasha put these sides in a table so that it would be convenient for Vasya to compare them.

Strengths of Vasya's competitors:

the interior designer of these companies makes inspection and measurement of the object for free;
all companies provide a discount on the subsequent finishing of the apartment;
7 out of 10 companies give the client a gift certificate for a 30% discount when re-ordering a design project from them;
managers of 9 out of 10 companies carefully talk with the client, correctly clarifying his needs.

Weaknesses of Vasya's competitors:

8 out of 10 companies try to sell too much of additional products and services at the first meeting with a client. This causes his negative reaction;
an interior designer in all 10 companies, at the first conversation with a potential client, conducts a dialogue in a complex professional language using a large number of special terms;
7 out of 10 companies charge extra for making edits to a computer design project.

Taking into account all the above-described advantages and disadvantages of competitors, our hero Vasily decided to design the interiors of houses and apartments in his city at a lower price. Similar companies on the market provide these services at a higher price, since they spent a lot of money on maintaining a workplace and paying taxes for an employee.

The cost of our designer's services was now one and a half times lower with the proper quality of design projects.

This completed the second step of building your business from scratch with Vasily Pupkin.

Step 3. We decide on the positioning of our business and draw up a Unique Selling Proposition (USP)

In order for your customers to understand exactly what you are offering them and what makes your uniqueness, you will need to decide on your positioning. In other words, in what light you will present yourself to your client.

Let's return to our fictional character Vasily, who wanted to open his own business and was at the stage of developing a proposal for a customer.

Vasya already had good portfolio and a number of reviews from satisfied customers, but how can you show all this to your potential customers?

Then Vasya said to himself: "I'm a designer!", and decided to create his own website on the Internet.

Here he posted his portfolio, reviews, information about himself and his experience, as well as his contacts so that a potential client could conveniently contact him.

Vasily also formulated his Unique Selling Proposal (USP) *, which read as follows: “Creating your dream interior design for a reasonable price. Creatively. Bright. Practical. "

So Vasya began to position himself as a professional designer who develops a product for an adequate cost good quality for people of middle income level.

Step 4. Draw up an action plan (business plan)

In order to start your business and avoid many problems, you need to be prudent and try to state your idea and action plan in detail on paper.

You can write a thesis of the main stages that must go through to organize and launch your project. Draw diagrams and drawings, make explanations for them.

Correctly, this stage of starting your business from scratch is called business planning. This is your instruction, following which the chances of success are greatly increased.

I already wrote in one of the previous articles, be sure to check it out.

Now we return to our hero Vasily, who decided to become an entrepreneur and quit his job. Vasily has long wanted to open a business without investment, since he did not want to risk money. He understood that without the proper experience, such an experiment could end badly and lead to a loss of money.

As a result, Vasya decided that his actions would consist of 3 simple stages with subtasks and look like this:

Create your own website with a portfolio, reviews and contacts;
Submit your portfolio online to remote worker sites;
Inform the nearest environment about your new project (friends, acquaintances and relatives).

Stage 2. Getting the first orders

Sign contracts and receive prepayments from clients;
Execute orders;
Get feedback and recommendations from the customer, add works to the portfolio.

Stage 3. Dismissal from work

Write a letter of resignation;
Work out 2 weeks, complete work projects and transfer cases;
Agree on the supply of clients for repair and finishing work to contractor firms.

Now he was fully prepared for the first practical steps to transform himself from an employee to an individual entrepreneur.

Step 5. We advertise our project and find the first clients

In order to find the first customers, when you already have an offer of your services, you must first of all notify your acquaintances, friends and relatives. Tell them that from now on you are engaged in such and such an activity, and also try to conclude the first contracts with them.

If at the moment your services are not relevant to them, ask them for contacts of people to whom they could recommend you.

It's no secret that for a large audience coverage and automatic self-presentation, you just need to create a website for yourself.

Meanwhile, the hero of our business history Vasily did not sit idle and developed a personal website for himself, created groups in social networks, notified the environment about the services they provided and sent commercial offers to your potential clients.

The first orders have gone ...

Step 6. We start a business, earn the first money and form a brand

After completing all the previous steps, you gradually approached the most interesting stage - the first orders, and therefore the first profits.

Isn't that what we were striving for when we became entrepreneurs !?
"How to make money by starting your business from scratch?" - isn't this the question we asked?

If you show the due perseverance and follow my recommendations, then you will certainly be successful. Just believe in yourself and do not give up ahead of time, be prepared for difficulties, because they will be, I am telling you for sure.

So, our Vasily received and completed the first orders. As usual, he did it with his usual professionalism. The designer understood that just making money was not enough, because he already knew how to do it in his office work in the company.

Possessing a strategic vision, Vasily decided that in order to develop his business and increase the cost of his services, he needed to build a name for himself or, as they say in business circles, a reputation.

Make a name for yourself that will help you earn everything else!
Folk wisdom

To do this, Vasya did not just sit at home and watch TV, but methodically did self-education, attended thematic exhibitions and seminars, went to creative parties of designers and entrepreneurs, where he could find potential clients and meet new partners.

A few months later, Vasya gained a reputation as an experienced and punctual professional in the field of interior design. The average cost of his order was growing, and clients came to him already on the recommendations of their acquaintances, whom Vasya provided quality design services to.

Step 7. Analyze the results and expand the project

When your business began to bring tangible income, regular customers, and they began to recognize you in the business and professional sphere, it's time to sum up the intermediate results of the work and outline new horizons. Simply put, it's time to expand your project in order to increase profits and your own "weight" (your name) in the chosen business area.

Vasily did the same, he analyzed his results, income, outlined possible ways business expansion.

As a result, our designer drew up a new business plan.

Now Vasily could hire assistants who performed all the routine operations for him. Our entrepreneur opened his own interior design studio named after Vasily Pupkin. In it, he was now the head and art director.

Thus, having passed the way from a novice designer and employee of the company, our now big boss Vasily proved to everyone by his example that opening a business from scratch is real and that this does not require cosmic sums, and even more so loans that inexperienced entrepreneurs like to take.

Dear readers, maybe someone will say that this is a fictional story and here the issues of company registration, proper negotiation with clients, legal issues and other subtleties are not disclosed in detail.

Yes, this is true, but believe me, if you take these simple 7 steps as a basis, then opening a business for you will turn into an exciting journey that you will remember for a very long time. And as a seasoned entrepreneur, you will share your practical knowledge with newbies.

I will say that I personally managed to open a business according to the described model.

I wish you good luck and I am sure that by approaching responsibly at the beginning of your own project, after a while you will be doing what you love and get paid for it.

Below you will find working business ideas for starting your own business from scratch, as well as real entrepreneurial stories about how my friends and I started their own business.

4. What You Can Do To Start Your Business From Scratch - 5 Best Business Ideas

The business ideas below will help you get started in business and, in practice, feel like an entrepreneur.

Some ideas will be related to making a profit using the Internet, others will not.

You just have to choose the type of business you like and start diving into it.

Business idea number 1. Online store

Internet sales in Russia are growing every year - last 2018 the market grew by more than 150 billion rubles and exceeded 1 trillion in volume. Analysts' forecasts say that by 2023 sales will reach 2.4 trillion (!) Rubles. And further growth will continue ...

It is not a sin to take advantage of this trend. However, the question is how to start? What product is really profitable to sell in online stores today? What investments will be needed? Etc.

Let's take a real-life example - Video-shoper online store:

the owner, Nikolai Fedotkin, is quite active in sharing information on the project;
the main product of the site is cell phones and their accessories;
initial investments amounted to approximately 50,000 rubles (for the first version of the site and advertising, the goods were taken from suppliers "on order");
now the average monthly attendance of the store is more than 500,000 people, the company already has more than 150 employees, the guys have opened their own courier service, a contact center, service center, full-fledged offline stores and so on

Of course, it is easier to open a store not alone, but in a community of like-minded people. An important tip - join the clubs of online store owners, go to profile conferences, communicate and absorb information. So you will gradually find “your” niche.

The largest club of online store owners in Russia at the moment is Imsider. The community includes thousands of working and profitable sites.

Many started even with even smaller investments - on average 10,000 - 15,000 rubles. This is the main highlight of an Internet business: you do not need to spend money on renting a full-fledged store, signboard, repairs and many other things.

Club members work in a wide variety of niches:

metal detectors,
irrigators,
knitted clothes,
expensive books and diaries,
goods for gardeners and summer residents,
tula gingerbread,
fur coats,
children's products,
hunting, fishing and much more.

The club regularly hosts online and offline events. If you are just thinking about opening your own online store, I advise you to visit the club's online webinar specially designed for beginners - “6 steps to a profitable online store”.

The webinar is completely free, on it you will learn how to find a profitable niche, correctly evaluate your ideas, understand how to build a product delivery process, create a website and launch with minimal investment. The webinar is hosted by Nikolay Fedotkin, the owner of the Video-shoper online store, that is, all information is given "first-hand". Personally, I was most struck by the fact that Nikolay openly shares the figures on advertising costs - how much and where he invests, which gives the greatest effect. And all this is not in theoretical mode, but on the example of our own project. Nothing better for an initial start in runet is now not found.

The main advantage of the Imsider club is that all coaches are active practitioners. Each has its own working online store. No water and bare motivation in the style of "time to get off the couch." Cases, numbers, specific launch ideas ...

You can sign up for Imsider's webinar using this link - just click, registration will take 20 seconds:

Business idea number 2. Business with China

Selling trendy goods from China is now a very relevant area.

You can sell such goods by pre-purchasing them directly in China via the Internet, through social networks, one-page sites and message boards.

I have my friend Alexei in Moscow, a business of retail and wholesale of Chinese goods. At first it was a clock, various "pranks", things for the house.

Now this business brings him clean 350,000 rubles per month.

His scheme is simple and consists of 5 steps:

Choosing the right product and testing.
Buying goods in bulk in China.
Advertise this product over the Internet in a variety of ways.
Sending the ordered goods to the buyer by courier in Moscow or by a transport company in Russia.
Scaling your business and promoting yourself.

And once Alexey worked as a taxi driver and, as far as I know, started with a debt of 30,000 rubles.

Its success lies in learning necessary information, you can start by watching a free webinar by Evgeny Guryev, an expert on the topic of Business with China, and then take the first steps to put this idea into practice.

Here is what Eugene says about business with China - 3 topical questions:

If you want to start effective internet business on the sale of popular products from China, visit an expert in starting this type of business.

You will learn step-by-step information for starting a business right now.

Business idea number 3. Consulting and training

If you know how to do something well, then surely there will be many who want to learn from your experience and knowledge.

Nowadays, training via the Internet is especially in demand. This is where you can find hundreds and even thousands of people who are willing to pay you.

For example, I have a friend Alexey, he lives with me in the same city of Stavropol and teaches foreign languages... A few years ago, Lesha had to go out to his students at home or invite them to his home. Now the situation has changed radically, everything has become much easier.

With the advent of the Internet, my friend began teaching people English and German via Skype. I myself have used his services for a year. During this time, I managed to learn English from scratch to a conversational level. As you can see, it works.

You can also open your home-based business from scratch on training or consulting people over the Internet.

Nowadays, many lawyers, accountants and teachers make good money in this way. But there is an even more advanced option for making money on your knowledge, it consists in creating and selling your own training courses over the Internet.

To make a profit in this way, you need:

choose a topic that you understand;
record a training course on it;
start promoting this course online in many different ways and generate income from sales

The advantage of this type of business is that you record your training course once, but you sell it many times.

In general, selling information on the Internet in the form of methods and guidelines is called infobusiness... You, too, can discover it and make it your main source of income.

Business idea number 4. Earning money using the social network Twitter (Twitter)

Today, almost every person has their own profile in any of the social networks. But few people know that here, in addition to entertainment and communication, you can earn good money.

One of such opportunities is Twitter, which is common for many - a social network for exchanging short messages up to 140 characters.

Ordinary people spend their time and money here, and smarter people have turned this social network into their source of permanent income.

It's no secret that wherever people hang out, there is money.

After all, our Internet users are an active solvent audience. So why don't you get some of their money. Moreover, this is absolutely legal and does not require outstanding knowledge.

It is enough just to do a few CORRECT actions and get the first profit. We have previously written about how to start your own business on Twitter and receive income comparable to average salary across Russia. Read our article "" and implement the methods described in it.

Business idea number 5. We are engaged in mediation - we earn on Avito.ru

Making money with electronic message boards is the easiest and most affordable for most people.

You are required to have minimal computer knowledge, several hours a day and a desire to work for yourself.

With the help of sites that specialize in free classified ads, you can build your highly profitable business.

This can be done in 3 steps:

Find what to sell
Place an ad on the site
Receive a call from a buyer and sell the product

We will use the most popular Avito board (avito.ru) as a site for posting ads for sale.

Hundreds of thousands of ads are posted here every day, and the site has an active audience of tens of millions of users.

Can you imagine how many potential buyers there will be for your product ?!

First, you can start here by selling unnecessary things that you have in your home, and then post ads for the sale of goods and services that you don't even have in stock.

Do not believe that this is possible and want to know how it's done?

I myself tried to make quick money with Avito's help, I won't say that I became a millionaire, but I managed to earn several thousand rubles in a week.

Business idea number 6. Growing from an employee to a business partner

If you are currently employed, then it is not necessary to quit your job and start your own business. You can do this within the company you work for.

If your company is not too big, and you are one of the key specialists there, then under certain conditions you can get a share in the company's business. This will allow you not only to receive a salary, but to become a full-fledged managing partner on a par with the current owner - your chief executive.

This is possible if by your actions you can directly influence the increase in the company's profits.

Become an irreplaceable specialist and it is quite possible that the owner of the company himself will offer you to become his business partner.

This method is proposed by the legendary Russian entrepreneur Vladimir Dovgan. Yes, you will have to work hard here, but you will be risk-free and will really become a co-owner of an already operating company from scratch.

Dovgan himself cites as an example a guy who became a co-owner of a large restaurant chain in Moscow, and before that was a simple chef in one of the restaurants.

This young man really liked what he was doing, he was professional in cooking and courteous with the guests of the institution.

The owners, seeing his passion for the work, first promoted him to restaurant manager, and then offered him a stake in the business in order to develop their network of establishments and train staff.

I don't remember the name of this person, but now he has become a dollar millionaire, in fact, not opening his own business, but starting to develop someone else's.

This is also a good way to start a business, especially if your career is going well with a small to medium-sized commercial company.

Business idea number 7. We build our business on the Internet

If you are good at a computer, know how to create Internet projects, or at least understand the principles of their functioning, then the Internet should be considered as a way to start your business from scratch.

There are two main ways to start an online business:

1. Freelance.This is the business of providing you with paid services over the Internet. If you have professional skills, for example, draw beautiful designs, professionally write texts or know programming languages, then you can easily make money on the global web. More precisely, it can rather be called self-employment. While successful freelancers earn from 500 before 10 000 dollars a month.

You can start making money in this way on the popular freelance exchanges "Freelance" (fl.ru) and "Workzilla" (workzilla.ru).

2. Classic online business.It is not so easy to build a full-fledged online business on your own; it is best to go the beaten path.

To do this, just read my article. There I talked about how you can make money on games, on social networks, selling information from 50,000 rubles per month and gave examples of real people who are already doing this.

This concludes my overview of business ideas. Hope they help you get going and start making your first money.

5. My own experience of starting a business from scratch in the service sector

As I wrote earlier, I opened my first business at the age of 19 - it was a vending business (payment terminals). Yes, money was needed for this. Then I had a few more projects. All of them had nothing to do with the Internet.

And so, about 3 years ago, my current friend and business partner Vitaly and I opened our own studio for creating websites without a penny. We ourselves learned to make Internet projects literally on the go, but in the end, in a few months we earned about 500,000 rubles at our website development studio.

Naturally, I often had to work with legal entitieswho transferred payment for services by bank transfer. To do this, you either had to open your own company or work through someone.

We chose the second way, having agreed with our current business partner Evgeny Korobko. Zhenya is the founder and leader of his own advertising agency... I interviewed him, you can familiarize yourself with him in the article about, the material is published on our website.

Familiar entrepreneurs became our first clients.

We approached our business responsibly, and carried out orders with soul. Soon the word of mouth effect kicked in, when our satisfied customers started recommending us to their friends.

This allowed us to receive a continuous flow of customers, and sometimes we could not even cope with orders. This experience helped us to believe in our strength, and today we have a complete picture in our heads of how to start a business from scratch and make it successful.

I would like to note that with the development of information technologies in the world, your sales market today is the whole planet!

There are no longer distances, any information is available and now it is much easier to start a business than even some 10 years ago.

I hope that all the materials in this article will help you take the first step towards your dream - your own business, which will eventually turn from a small home project into a huge company with a worldwide reputation.

Therefore, dear readers, I assure you that everything is in your hands, just act, because the courage of the city takes!

6. The real story of how my friend Misha worked as a security guard and became a businessman

Here is one of my favorite stories about a real entrepreneur who started a business from scratch. After all, I promised to give examples from life in the article.

Do you want to know how Mikhail became an entrepreneur from a laborer, opened, bought a foreign car and an apartment?

A few years ago, my friend Mikhail worked wherever possible: as a handyman at a construction site, a loader, a security guard.

In a word, he was not engaged in the most monetary and intellectual work. It all started when a friend of mine was guarding a building materials company. One day a client came to them, who wanted to buy a large batch of construction insulation, but it was not in the range.

Misha knew that literally 100 meters from the company he was guarding, there was another hardware store, where there was definitely such a heater. Taking a contact from a potential customer, he went to this store in the evening and agreed that he would bring them a large customer if they give him a percentage of the purchase made from them. The management of this store agreed and Misha worked as a freelance sales manager, earning about 30 000 rubles for just one deal (recommendation).

And that was the amount equal to his monthly salary!

Mikhail thought this was an interesting case, but financial results from the deal gave him confidence. So he quit his job and began by agreeing with various firms that he would sell their goods. Since Misha already worked as a laborer and security guards in a construction company, he also chose construction goods for sale: windows, doors, fittings, roofing, and so on.

My friend just went to the construction sites of the city and offered his goods. Something was bought from him, something not. As a result, Mikhail formed an assortment of the most hot goods and understood how to properly negotiate with foremen at construction sites.

After 2 years, Mikhail opened his own company selling building materials and connected his brother to this business. Prior to that, his brother Kostya worked in "gorgaz" and received the usual small salary. Now the guys are quite successful in sales and make good money.

By the way, I have been to their office more than once and have known Misha for several years. He told me this story himself.

Output:
By starting a business from scratch, you avoid the risk of losing money, which is the most important thing. Also, starting without material resources teaches you to make better decisions in order to make money. After all, if you manage to make a profit without investing, then you can even become a successful entrepreneur with money.

See you in the following articles and good luck in your business!

Please rate the article and leave comments below, I would be grateful for that.

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