Floral business tips. How to open a flower shop: personal experience. Specialty flower boutiques

The initial investment amount is 513 000 rubles.

The break-even point is reached at fifth month of work.

The payback period is 18 months.

Average monthly profit for the 1st year of project implementation 41 790 rub.

2. Description of the business, product or service

Flower shop - profitable business, which will allow you to receive a significant profit with minimal investment, because not a single holiday or celebration is complete without a bouquet.

Assortment of colors:

carnation, bush carnation (at least 3 shades);
chrysanthemums (3-4 shades);
roses (from 10 to 15 different shades);
spray roses (about 5 shades);
gerbera (3-5 shades);
tulips;
peonies.

In addition to the flowers familiar to the Russian territory, exotic flowers brought from tropical countries should also be offered:

orchids;
strelitzia;
freesia;
anemones;
ranunculus;
irises;
anthuriums.

Rare types of flowers, unlike those that are bought every day and in large quantities, should be presented in several copies. For buyers, you can print special brochures in which there will be a story not only about this type of plant, but also about how to care for it, conditions of detention, etc.

The assortment of the offered goods:

Cut flowers;
A flower arrangement made by a florist using packaging materials playing important role in the flower business, because the beautiful design of bouquets depends on them;
Souvenirs.

Characteristics of packaging materials:

gift wrapping for flowers and flower arrangements;
handbags made of various materials;
wrapping paper for every taste;
boxes for packing flower arrangements;
baskets for bouquets;
ribbons, floral bows, rhinestones.

To increase the profit of your business, you can provide the following types of services:

services for the decoration of premises for celebrations;
conducting master classes in floristry.

3. Description of the sales market

Today the market for flower shops is quite competitive. There are low barriers to entry and good development prospects. Thus, in order to take your place in this niche, you need to make the most of your opportunities and find new and original ways of development. At the moment, online flower shops are acquiring special relevance. This is due to the fact that people are increasingly using the Internet to make purchases, flowers and bouquets as well. Today flower shops sell not only flowers, but also baskets with sweets, wines, gifts, decorated with flowers. These gifts are especially relevant in the pre-holiday time. In general, the period from late December to mid-March can be called the peak due to the large number of holidays during this period. Many flower sellers make more profits in those 3.5 months than they did in the rest of the year. The activity is also manifested in May and September.

There are specific dates for the peak of flower sales:

September 1;
The 14th of February;
March 7 - 9;
May 25.

The target audience

Flowers are actively bought and presented by the widest layers of citizens. Core target audience- working youth aged 18-35. This group of buyers can be considered the main one in terms of generating store revenue: they give flowers to each other, their parents, grandparents, and pay for the purchase of flowers for children during the holidays.

People buy flowers for different purposes:

The desire to congratulate someone on a special occasion;
Desire to show attention to the opposite sex;
Purchase a means of decorating the interior of both private homes and public places.

4. Sales and Marketing

5. Production plan

The main goal of the project is to open a flower shop and maximize its profits.

Review of the real estate market for the selection of the optimal premises.

Requirements for the store premises:

A separate stationary pavilion with an area of 20-40 m2 or a room of the same area on the ground floor of an office building or a residential building;

Windows and the entrance must open to the first line or be within sight from it;

It is desirable that the building is located near the roadway and next to a public transport stop;

Possibility of placing a sign;

The presence of a water supply and a bathroom.

Registration of a legal entity.

When opening your own flower shop, special attention should be paid to organizational and legal issues. It is very important to have all the necessary information and work according to the law in order to avoid various fines.

Organizational and legal form - individual entrepreneur or LLC.
It is more profitable for an entrepreneur to choose the simplified tax system “Income minus expenses” 15%.
The presence of the "Program of sanitary production control" is required. It is carried out only once - after approval by Rospotrebnadzor.
Necessarily the presence of contracts for deratization, pest control and disinfection.
Ventilation and air conditioning systems must also be maintained and disinfected.
Obligatory contract for the removal and disposal of solid waste.
There are requirements for the internal documentation of the store. So, the organization should have:
- journal for accounting of expired products;
- disinfectant register;
- assortment list of products sold.
All products will require sanitary permits from the SES or corresponding quality certificates.
It is worth familiarizing yourself with the Customs Code and Rosselkhoznadzor regulations that relate to plants.
Please note that you do not need to obtain a license to sell flowers, but you will have to obtain permission to trade in flowers.
If you accept payments from customers by bank cards, then you need to open a current account.

6. Organizational structure

Staffing table:

director - 1,
seller / florist - 2,
courier - 1.

The total number of staff is 4 people.

Requirements for all candidates:

active life position;
high communication skills;
benevolence;
honesty;
discipline;
a responsibility.

Florist requirements:

good taste;
the ability to interest the buyer;
work experience in similar positions;

Fixed costs	Salary	The number of employees	Sum	Average salary per month per employee
Director	30 000	1	30 000	39 737
Salesman	25 000	2	50 000	25 000
Courier	15 000	2	30 000	15 000
Insurance premiums			33 000
Total payroll			143 000

7. Financial plan

The sales plan for the project is forecasted taking into account the seasonality this business... A gradual increase in sales is forecasted in the first 3 months of the project. Despite the seasonality of this business, the sales structure is diversified in such a way that the store constantly makes a profit.

Thus, the considered baseline scenario is realistic, and the project has a reserve for increasing sales in case of a successful entry into the market.

Thus, 15% of the purchased flowers remain unrealized and are written off as losses. The markup for flowers is 200%, the markup for souvenirs is 100%. The cost of packaging is 5% of the sale of the bouquet.

Taking into account the purchase of goods, raw materials and materials, the average monthly cost is 384,500 rubles.

The financial result for the first year of operations is presented in the table. The average net profit for the first year of operation is 121,000 rubles.

1 month

2 month

3 month

4 month

5 month

6 month

Revenue

(-) Monthly costs

281 764

-123 408

-59 920

128 951

319 114

(=) Cumulative net profit

Not a single holiday is complete without beautiful bouquets, which guests rush to hand over to the hero of the occasion.

But there are also weddings, anniversaries, corporate banquets, at which it is customary to decorate the hall with flower arrangements. Add to this the dates of lovers, because the ardent young men who want to present their lady of the heart with fresh roses or daisies have not died out, and you will understand how profitable this type of business is.

If you are looking for a niche in entrepreneurial activity, then it will not be superfluous to find out, how to open a flower shop, what kind of start-up capital is needed in this business and how profitable this type of business is.

The answers to your questions can be found in this article.

Capital investments: 500,000 - 600,000 rubles.
Business payback - from 1 year.

Benefits of opening a flower shop

Not in great demand among entrepreneurs ...

Many businessmen are afraid to get involved with such a delicate product. And this market is really filled to a sufficient extent, because, wherever you look, there are grandmothers everywhere offering simple bouquets grown with their own hands, or flower stalls with a small and inexpensive assortment of goods, or pretentious markets where they sell fancy compositions at exorbitant prices.

Yet opening a flower shop can be a profitable and profitable business because it has many undeniable benefits:

You don't need to have a lot of money to launch this startup.
You don't have to be a florist or agricultural education to become a flower shop owner.
Your business is a business, and leave the rest to specialists.
In order to open your own flower shop, you do not need huge areas, which means that renting premises will not ruin you.
Flowers will always be a hot commodity while people celebrate birthdays, fall in love, get married, have children, that is, they live a normal life.
This type of business in itself implies creativity, you will be able to come up with more and more competitive advantages and grow your customer base.

Competitive advantages of your flower shop

A business started from scratch does not promise huge earnings at the startup stage. Until you have a wide client base, you cannot dream of super profit.

To attract a lot of customers, you need to figure out how you can favorably distinguish yourself from competitors. Alas, the competition in this type of business is quite serious, so you will have to try.

Fortunately, owning a flower shop creates many competitive advantages.

For example:

Maintain a reasonable pricing policy.
It is inconceivable not to overstate the cost of flowers, but to set a sufficient mark-up to keep the business profitable.
Offer the client a good assortment of goods.
You should have flower arrangements for every taste and budget: small inexpensive bouquets for schoolchildren and students, luxurious roses or orchids for wealthy clients, intricate compositions for originals, etc.
Carry out promotions in holidays: March 8, Valentine's Day, September 1, etc.
For example, “Three bouquets for the price of two”, “Buy a bouquet and receive a postcard as a gift”, etc.
Think over a loyalty program for regular customers.
Organize a delivery service for those who cannot personally deliver the bouquet.
Make sure that the sellers and florists working in your flower shop are as friendly, smiling and competent as possible.

Disadvantages of opening a flower shop

This type of business, like any other, implies not only advantages, but also disadvantages.

Entrepreneurs are often reluctant to start a flower shop for a number of reasons.

The most common are:

Perishable goods.
Even clothes have their own expiration date when they go out of fashion. But stale clothes can at least be sold at discounts.
It is quite difficult to carry out such an action with flowers: few people want to buy half-dead flowers, albeit at a low price.
Seasonality of this type of business.
For example, summer is considered a low season for sales, but on holidays, floral goods fly away instantly. But after all, pay taxes, salaries to employees, eat and dress always, without reference to the season.
When ordering large quantities, you can get a defective product hidden among quality flowers.

And yet, these disadvantages of opening a flower shop can be fully compensated for if you do not order more goods than you can sell, do not spend all the profits, but save enough to painlessly survive the low sales seasons, work only with trusted suppliers.

Features of owning a flower shop

"If you want milk, do not sit on a stool in the middle of the pasture, waiting for the cow to come up to you and substitute her udder."
Richard Branson

A flower shop is also a business, so it operates according to the laws of entrepreneurial activity. The more clients, the more profit.

And yet the flower business has its own nuances that must be taken into account before starting an activity:

The most favorite flowers of Russians, as well as of Ukrainians and Belarusians, are roses.
In pursuit of originality, consumer tastes cannot be ignored.
It is imperative, depending on the season, to have in the assortment of chamomile, gerbera, freesia, lily, chrysanthemum, sunflowers, dahlias, asters, alstroemeria, irises, carnations.
The range of flower shops is similar.
You are unlikely to find any unusual flowers from the supplier that your competitors do not have, so focus on original colors, creating interesting compositions, a variety of types of flowers, selling not only ready-made compositions of cut flowers, but also plants in pots.
March 8, September 1, February 14 are the days of big earnings for flower sellers.
No one will judge you if these days you raise prices substantially.
But in the summer, you will have to tighten the belt tighter, since there are much fewer flowers at this time.
Selling flowers cannot be called waste-free.
15–20% of discarded plants are considered normal. Don't be upset about this.
In order to preserve the freshness of your goods as long as possible, you should install special refrigeration equipment in the flower shop.
It is not cheap, but it will help further reduce costs.

4 ways to make money selling flowers

Your own flower shop is a conventional name for a business. Most often, entrepreneurs who want to sell such a beautiful and delicate product open the following types of outlets:

Flower pavilion.

This is the most profitable option for those who do not have a large start-up capital, because, in fact, you only need to rent point of sale in a crowded place such as a large shopping mall, underpass, etc.
If you choose the wrong place to trade, where there will be few people, you run the risk of burnout.

It is also important to take into account the low level of solvency of the future clientele, therefore, when purchasing goods, give preference to inexpensive flowers. No special equipment or decor is required for the flower pavilion.

The actual flower shop.

Here you will have to invest a lot more money and rent a small retail space, decorating it to your liking.

Due to the fact that your sales area will increase, you will be able to sell not only cut flowers, but also ready-made compositions, plants in flowerpots, etc.

The clientele of flower shops is middle class, so don't make huge fancy compositions in advance. They can be made to order from scratch.

Flower boutique.

This is a slightly pretentious establishment for customers who value not only the quality and range of goods, but also the interior, the level of service, etc., so you will have to invest a lot of money in your flower boutique.

You can also experiment with the assortment of goods: buy both classics and exotic plants from suppliers.

You don't have to pacify your imagination in drawing up flower arrangements either.
You don't have to open a flower boutique right in the center. If you distinguish yourself favorably from competitors, then they will come to remote areas for your products.

Online flower shop.

Here, in addition to renting premises and purchasing refrigeration equipment will have to spend money on website creation.

Another disadvantage of this type of business is the inability to get a random customer, since purchases are made by pre-order. To increase the profitability of an online flower shop, it is recommended to combine it with a regular one.

Step-by-step instructions for opening a flower shop

The main components of the implementation of this type of business are the premises, its decor, the purchase of equipment, the establishment of relationships with suppliers and recruitment of personnel.

In addition, you will need to officially register your flower shop and advertise it in order to get the first customers.

It will take no more than 4-5 months to launch a startup, if you can negotiate with all government agencies.

Registration of a flower shop

Of course, you will have to register your company, like an individual entrepreneur, and register with the tax service.

You do not need to obtain a special license for opening a flower shop from scratch, but you will have to get the approval of the fire service and the sanitary and epidemiological station that the room you have chosen meets all the standards.

The cost of registering an enterprise ranges from 30,000 rubles and more.

All these procedures should not take you more than 2 months.

Flower shop premises

To start a business, it is not necessary to purchase or rent a huge space. 30 sq. M. Will be enough for you. m.

Not only shopping room, but also at least one household room, where the staff will rest and change, where you can store some of the products, etc., as well as a bathroom.

Renting one square meter, even in small towns, is an expensive pleasure.

In the regions, the cost of a monthly rental of premises will range from 25,000 rubles. In large cities, this amount can be two or even more times higher.

In addition, keep in mind that if you want to locate your flower shop directly in the center, and such an arrangement will certainly have a beneficial effect on business, then renting the premises will cost even more.

If the condition of the premises you found is not very good, then it will have to be repaired. If there is no need to renovate the hall for a flower shop, then you will definitely have to decorate it in such a way as to attract the attention of buyers.

Fortunately, flowers in themselves are a great decoration, so you don't have to spend a lot of money on interior decoration.

Flower shop equipment

In addition to commercial furniture (counter, shelves), you will have to equip the utility room with at least a minimal set of furniture: lockers for changing personnel, a table, chairs, etc.

Remember that flowers are perishable, so they keep much better in the cold. A special flower refrigerator can be purchased to store goods, although conventional industrial refrigerators will work as well.

Flower shop staff

People always need flowers, so it is advisable that your store is open seven days a week, for example, from 10.00 to 22.00.

To do this, you will have to hire several salespeople to work in shifts.
If you have registered a small flower shop (about 30 sq. M.), Then you can get by with one seller per shift. If you are targeting a larger business, then you should consider hiring two salespeople to replace.

To create original flower arrangements, you need to hire a professional florist, but in order to cut costs for a new venture and allow it to get on its feet, you need to hire a seller who knows how to make, albeit simple, but beautiful bouquets.

Hence, to open a flower shop, you need the following staff:

Until your business begins to bring in more profit, you should not hire a driver who will bring flower products from suppliers (you can arrange delivery directly to the office) or deliver them to customers at home.

This position should be thought about later, when the business is on its feet.

You can do the bookkeeping and management of the store yourself.

Flower suppliers to the store

If you are not planning to build a greenhouse and grow flowers for sale yourself, then you will need suppliers.

The most popular suppliers of flower products in Russia are the Mytishchi State Farm of Decorative Horticulture, the Yuzhny State Farm, and the Kosino agricultural company.

Perhaps you will open a new supplier that suits you in all respects.

Flower shop advertisement

Of course, the most popular way to attract customers is to serve them well and sell quality products.

If your business is just starting to operate in the market, then use ads, videos on local radio and the Internet to advertise it ( social networks, city forums). You should also invest in a colorful sign that immediately grabs the attention of your customers.

How much money does it take to open a flower shop

So, if you are wondering: "How much does it cost to open a flower shop?"

Expenditure item	Amount (RUB)
Total:	RUB 550,000
Company registration	30 000
Premises rental and repair	100 000
Furniture purchase and cold storage. equipment	200 000
Purchase of the first batch of goods	50 000
Employee salary (per month)	60 000
Advertising	30 000
Additional expenses	50 000

We offer for viewing a selection useful tips from an expert:

when and how best to open a flower shop,

what should you pay attention to?

Profit from opening a flower shop

Get ready for the fact that floral, like any other type of business, will not bring fabulous profits at first, so put in the amount start-up capital costs for renting a hall and salaries for staff (at least for a period of up to 3 months).

As soon as your business is on its feet, then income will automatically increase.

Calculation of the proceeds of the flower shop

As you can see, in a favorable scenario, the flower shop begins to pay off after 3-4 months of work. Expected profit: 20,000 - 50,000 rubles per month.

Of course, with such monthly income, you should not expect your business to pay off earlier than after a year of successful activity.

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Flower business can be called one of the most profitable in the middle segment, if it is properly organized and understood in its nuances. Small business will not bring big income, but it will be a good launching pad for further expansion. On the other hand, it can cause losses. To start making good money and not lose your investment, let's figure out how to open a flower shop from scratch and run a business successfully. First, let's decide on the scale of the future. commercial enterprise... This could be:

salon or shop with an average area of 60-80 sq. meters;

a small point on the street under a canopy or a kiosk of 8-20 sq. m;

department in the trade or entertainment center 10-25 sq. m.

If you have freedom of money, it is better to invest them immediately in a store, since if it is located correctly, it will bring more than 100,000 rubles a month, while a small outlet will give no more than 50,000 rubles. The point here is not the quantity of the fragrant goods sold, but the status of the salon, the assortment and prices.

The kiosk or street point is guided by cut flowers collected in bouquets. A flower shop can provide the buyer, in addition to freshly cut flowers, floristic compositions, picking up bouquets to order, decorating premises, conducting master classes, exhibitions, contests, offering along the way designer decorations for interiors, selling indoor plants. In addition, wealthy clients interested in expensive products will never go to a kiosk or a tent, but go straight to the salon. Thus, the most profitable business would be to open a flower shop rather than a kiosk.

Investment size

Step-by-step instruction

Having decided to open a flower shop, you need to look for a suitable place and carefully study the scope of your future activities: hot goods, suppliers, terms and conditions for the existence of a living product, the presence of competitors and their assortment. The close proximity of competitors will be unprofitable, but it's worth learning from them. New shop with a salon of a similar direction should be shared with yours at least 2 quarters. However, looking at them, you can see and determine not only the cost of goods, but also your future audience. If the pavilion is replete with expensive offers, and competitors are not sitting idle, then the demand in this area is precisely for expensive, premium goods.

Repair and decoration of the premises

Having dealt with the place, suppliers, competition, you can start looking for a suitable premises and design your business. If there is financial opportunity, shop or trading platform it is better to purchase the property without fear that the tenant will change his mind and ask to vacate the premises. Rent is an option for a more budgetary promotion. In any case, the inside and sometimes outside of the store will need to be redecorated.

Note that the simplicity of the interior, while focusing on the premium segment, will spoil the first impression of rich clients who will enter there. Even when trading in a medium-priced and cheap product, it is necessary to maintain the spirit of beauty and artistry. Then, and not the first freshness, a simple flower product will be perceived by the buyer as quite acceptable for the middle class. Do not disdain architectural decor, glass, mirrors, large chandeliers, lamps, lighting. In connection with the need to maintain a certain temperature for the well-being of plants, it is worthwhile to provide a climate control system.

Flower shop equipment

Shelves, showcases.

Stands, shelves, racks.

Work tables, counters.

Buckets, containers, vases.

Light boxes, lighting.

Refrigeration equipment.

Cutting tools.

Selection of assortment

It is not recommended to buy rare and unfamiliar flowers in the beginning, it is better to do it later, when the flower business gets on its feet and builds a client base. Even if later you are going to trade Blossoming palms, Cussonias and Oleanders, it is better to start with the most popular ones, which include:

carnations,

chrysanthemums,
garden daisies,
hyacinths,

For decorating floristic compositions and bouquets, it is advisable to have a stock of fern, Umbrella, Asparagus, Nephrolepis or other decorative additions to add to bouquets. In winter, the paws of conifers will come to the place. They will allow you to create great New Year's combinations. Add to this foil, packaging film, ribbons, baskets, boxes, pots, pots, vases and other paraphernalia necessary for packaging, keeping and displaying flowers. Domestic and foreign manufacturers are chosen as suppliers. This will largely affect the cost and range.

Hiring

The boutique will require a minimum of 2 vendors working in shifts, a florist and an administrator. You will need to hire a cleaning lady. At first, an entrepreneur can act as an administrator himself. His responsibilities will mainly be to receive applications in person, by phone or through the website, if there is one. The payment for the sellers will be 15-20 thousand rubles per month. Experts recommend setting a minimum wage for employees and assigning a percentage of the proceeds. This will help maximize the interest of staff in the sale of goods.

The cleaning lady is paid - 5-7 thousand a month, she may be coming. Many send their staff to special courses in design and floristry, which will cost from 10 to 40 thousand rubles. You don't need to hire a florist in the first months of work, since his services are quite expensive. Later, you can either hire a separate specialist, or train your employees.

Choosing the building where the store will be located is not easy. In addition to the lack of competition nearby, there are many nuances to consider. The calculation when choosing must be done either for high cross-country ability, or for the level of residents. If the area is prestigious, with elite buildings, you can count on a sufficient number of "expensive" clients.

It is necessary to take care of the availability of the future store. It is necessary to provide for good access roads for cars, free parking. Probably, you will have to improve the surrounding area: lay paving slabs, make comfortable stairs, a ramp, break up flower beds, perhaps sow a small lawn. The vegetation in front of the flower boutique should be at the highest level, because it is business card store, along with showcases and a sign.

The documents

Mine new business you need to register as an individual enterprise or a limited liability company (individual entrepreneur or LLC). To begin with, it is quite appropriate to choose an individual entrepreneur and issue it according to the OKVED category 52.48.32. The taxation system can be selected by STS or UTII. You need to buy and register a cash register. In the case of opening an LLC, you will need a seal, which must be ordered and registered with the tax authority. To open a flower shop, you need to collect documents:

Certificate of opening an individual entrepreneur or LLC with statutory documents.

Permission for the right to trade.

The conclusion of the SES that the premises can be used as a store.

Permission from the fire department.

Packing list.

Book of complaints and suggestions.

Accounting and tax reporting can be outsourced by contacting a consulting company or a private accountant. Keeping a full-time accountant for accounting, drawing up and sending accounting documents is unprofitable.

Opening checklist

Is it profitable to open

The flower industry is pretty profitable business despite fierce competition and high financial and time upfront costs. With a well-chosen assortment, location and organization of uninterrupted supplies of high-quality, fresh goods, this activity brings floristic salons more than 6 million rubles a year. The main profitable days are public holidays, on other days flowers are bought for personal or corporate purposes. Orders for anniversaries, weddings and other celebrations will bring significant profits to the salon. Its upkeep costs are pretty loyal:

Premises rental - 80,000 rubles.

The salary for the employees is 75,000 rubles.

Utility bills - 8,000 rubles.

Purchase of flowers and other goods - 200,000 rubles.

Taxes - 5,000 rubles.

Accounting services - 5,000 rubles.

Additional expenses - 10,000 rubles.

Total: 383,000 rubles.

With an average markup of 70%, you can get 140,000 net profit per unit of goods. We add the services of arranging bouquets, which increase the cost by 10%, composing compositions, which bring another 50%, and we will get a quite pleasant amount of the average monthly income. Holidays and weekends will double or triple daily revenue.

If you are thinking about where to start a flower business, first you need to decide what format your future store will be and estimate the amount of investment.

To open a small flower shop from scratch, you need about ten thousand dollars... You may be able to save money, but it is still better to include this amount in expenses.

Calculate all the costs for launching a store and draw up a business plan. Having described all financial model work, you will be able to calculate how much goods need to be sold in order for the store to start making a profit. Evaluate whether sales will be able to reach this level. Think about how you can cut costs and increase your flower sales.

You also need to decide from the very beginning whether you will work as an individual entrepreneur, or open a limited liability company. You can handle legal documents yourself, or you can entrust this matter to professionals. It is better to trust a company that specializes in preparing documents for starting a business, especially since the difference in costs is quite small.

After you have written a business plan and registered your company, you can start looking for suitable premises and suppliers.

How to find a suitable room

When looking for premises, it is important to have a good idea of the so-called map of the trading area. It is preferable to open a store near a large business center, it is better if there are two or three of them nearby. This will attract corporate clients who often place large orders for a large number of employees. In this case, you do not have to think about how to attract additional customers before the holidays. Several corporate orders can bring in as much profit as you get on average per month.

For a flower salon, a room with an area of eighteen to thirty square meters will be sufficient.

In addition, due to the proximity to the business center, more customers will pass through your store per day. If people order your bouquets and compositions for their companies because they like them, they will start ordering bouquets for themselves, for their wives, relatives, etc.

However, it should be borne in mind that renting premises located near a business center is much more expensive than renting in a residential area. And one more thing: it is always problematic to find a parking place near the business center.

But in any case, if you can rent a room in such a place, it is a great success, because the location of the salon at the intersection of many human streams is the most advantageous. Life boils in work time, people buy more expensive bouquets for work-related reasons, and for themselves, as a rule, they take something cheaper.

Of course, you can open a store in a residential area. You will greatly benefit from renting premises, besides, if the residential area is very large, there will be a certain circle of regular buyers living in your area. But you need to pay special attention to customer flows. The ideal option is to draw a map of the area before choosing a room, see where the school is located, where - large stores, grocery centers, etc.

If there are still some offices nearby, analyze which way people go to work, which way - from work. Even if you have already rented a room, the trade map of the area will still be useful to you. With its help, you need to plan your future work.

Before renting a room, you need to pay attention to one more very important point. Consider how easy it will be for customers to find your store. If you rent a room in the courtyards, most likely, you will have problems with the flow of customers. Of course, there will be regular customers, but you should not count on a continuous influx of new visitors. A beautifully decorated showcase on a walk-through street is the best advertisement for a flower shop.

Before the opening of the salon, the premises need to be repaired. Now there are many magazines about the interior, in which you can get a lot of ideas on how to make repairs with minimal means, even if the room is in a terrible state.

How to choose suppliers

Suppliers now offer a very wide range of products. Flowers that ten years ago could only be seen in catalogs or that were brought only to order are always available for sale today. There are many suppliers, you can choose those whose conditions will be most suitable for you.

When you are just starting your business, it is best to choose suppliers with minimal bulk purchases. This will make it possible to purchase goods more often and in small batches. This way you can avoid buying expensive refrigeration equipment for storing flowers, and you can also determine which flowers sell better and which are worse.

What equipment is needed

In a flower shop, it is desirable to have a refrigerator, so when opening it, you need to provide for its average cost in expenses. At first, you can do without a refrigerator, because there are now a lot of flower supplying firms, you can take flowers in small batches. As long as there are few orders, you will not need a refrigerator. But when your business is sufficiently developed, you can already afford a refrigerator, and you will need it.

But if you nevertheless decide to buy a refrigerator, you do not need to place it inside the cabin, this makes an unpleasant impression on the buyer.

It is very important to correctly equip trading place... Even in the arrangement of colors, there are many subtleties. You can arrange the flowers so that it will visually seem as if there are a lot of them. It is necessary to be able to select the assortment in such a way that the effect of volume is created in the salon. You will need racks and flower containers.

To organize normal work in the salon, at least one computer is required. A scanner, copier and fax are also needed, but they can be located at the store manager's home, that is, you can use your own resources to the maximum.

How to find staff

The ideal option is to hire four florists who will work in shifts. Two florists working in one shift will be able to serve customers faster and complete more orders. Of course, you can start with two, but working alone is inconvenient. If there is only one florist in the store, he cannot go anywhere during the day. After all, he cannot close the store during his absence, so four employees is the most optimal number.

If it is not possible to hire so many employees at once, you can invite a florist's assistant, his work is paid at least twice as cheap. The assistant can work in the salon not all day, but only during the time when the manager is absent from the store. Students work with pleasure in such positions, they count and process flowers. You can invite assistants for the weekend when the store management is resting.

How to plan an assortment

It is necessary to carefully study the range of your competitors and understand what they are mainly selling. If some flowers are sold, it means that they are in demand, this must be taken into account. At the same time, there is no need to be afraid to bring something new to the business, to make customers original proposals, always slightly exceed their expectations, offer more than others.

Walk around the area and see what your competitors are selling. This will help you understand what is in demand.

Each flower has its own lifespan, it costs a certain time. When the salon just opens, you can only guess what flowers will be in demand, even if you have analyzed what they buy from your colleagues in the area. Therefore, in the first months of work, it is better to purchase flowers that are stored for a long time... It will also ensure a good filling of your store, create an impression of abundance, wide assortment. Anthurium retains freshness for a week, orchids stand for a very long time, especially cymbidium and dendrobium, phalaenopsis in pots can generally stand for several months. Flowers in pots can be sold with him, and cut for a bouquet. People willingly buy chrysanthemums both at home and as a gift, so chrysanthemums can also be purchased in large quantities. Also in the assortment must be present roses and gerberas.

To start a flower shop, it is better to form the main assortment of flowers that do not lose their presentation for a long time: anthurium, orchids, chrysanthemums.

It is very important to ensure that the assortment is wide, not only in terms of names, but also in terms of color palette. Be sure to buy white flowers. This is a white rose, white chrysanthemums, white gerberas, white orchids. It is more difficult with spring flowers, there must be tulips, daffodils.

Initially, you can sell bouquets in the same range to see what colors will be in demand. It is also useful to come up with standard bouquets, decorated in a certain way, for a given amount, which will constantly be on sale. Gradually, as you build up a customer base, you will study demand, compare your sales with what competitors are selling, and make adjustments to the cost of your bouquets and colors.

The assortment must include inexpensive indoor plants.

At first, when you are still on a limited budget, you can buy indoor plants that can be sold individually or used in combination with fresh flowers. There are many such plants. For example, variegated begonia looks spectacular in bouquets, a special phylum gives a good volume, which can stand in a bouquet for several months. Bouquets that combine indoor plants and cuttings always look very voluminous and expensive.

You can organize an exhibition of ready-made bouquets in the salon and make a special mark-up for design for each bouquet.

It is very important to correctly arrange flowers in the salon. They don't have to be on the same level. In addition, a smooth color transition is of great importance for placement. Next to the red flowers, let the pink ones stand. It is important to give the impression that there are many colors. To do this, you can put additional indoor plants and branches, they give volume and height. The arrangement should be stepped. You should also try to keep roses and any other flowers the same length.

In this material:

If you walk around any city, you can see that the flower business is quite popular today. In each locality there are several small trays and large showrooms. And here many people have a question as to whether the flower business is profitable and how much. Can the sale of flowers bring a decent profit in the face of such fierce competition? In fact, yes! But only if you open a flower business in stages and approach this issue responsibly and competently. To do this, it is necessary to correctly determine the type of product, find a good place for its implementation and attract customers. In this case, the profitability of the business can reach a decent level in a short time.

On the way to success

The flower trade can be very profitable if developed. Even more profit can be obtained by a businessman who will establish own production products, that is, it will grow flowers on its own. However, such a development of events is possible only for those who can calculate everything correctly and feel all the subtleties of this type of activity. The flower business has some nuances, namely, the features of the products themselves, which have a short sale period. For this reason, you must purchase all necessary equipment to extend this period.

To get a good result, there is no need for huge investments, but you still have to spend money on certain equipment for the flower business and a suitable room, since this product is considered quite whimsical. For a business to be successful, you need to offer customers only high-quality goods, and for this, there must always be fresh fresh flowers in stock. If an entrepreneur does not have the opportunity to grow products for sale on his own, you need to find reliable suppliers. It is especially important that the delivery system does not fail at times of increased demand, that is, on holidays.

An important factor is the businessman's ability to create a favorable environment for clients. The desire of buyers to return here largely depends on the atmosphere at the outlet. A competent approach and a clear calculation is a very important component of any business, but selling flowers is also a creative activity, so you need to love your business and do it with inspiration.

If a businessman is doing well with taste, he will be able to choose the right range of products and decorate the premises. It is important to take care of advertising as well, since this moment is one of the most important in mandatory expenses.

How to start a flower business?

If a person is going to do it for the first time by own business, he should read special literature on how to organize a flower business and deal with issues of Russian legislation. It is best to register as individual entrepreneur since for retail in this case, the most Better conditions... If it will be too difficult to figure out organizational issues on your own, you should seek help from professionals who, for a fee, will help to establish and run a business.

If an aspiring entrepreneur decides to open a flower business, where to start is the first question he asks himself. You should start by defining your own niche. When it comes to colors, you need to choose the right retail location to avoid unnecessary competition. Please note that this place must be crowded. It is best to take a closer look at areas near schools and vocational schools.

The next step is to find a good reliable supplier. At this stage, difficulties most often arise. Entrepreneurs often have to do a lot of things before they can find good supplier... Flowers need to be bought on time, but with a small margin. This is especially important during the holiday season. In this case, a warehouse with appropriate equipment should be provided in the sales area.

As for how to start a flower business, the first stage involves investment in advertising. This is the only way people can find out about the new store. Then everything depends on the quality of products, prices and level of service. If all this is at a high level, there will be many regular customers. It is possible that in the future it will even be necessary to expand the business and hire assistants. Flower shop sellers need to be creative, energetic and outgoing people.

Trade point

If the entrepreneur already has experience in conducting commercial activities, it will be much easier for him to determine the amount of work that he can afford. New businessmen are another matter. If you do not have serious experience, you should not immediately invest large sums in a flower business. It is better to start with a small retail outlet, that is, to become a representative of the smallest business.

With a minimum investment, you can even organize your own store on the worldwide network. It is quite convenient and has been very popular lately. Enough to organize warehouse space, arrange timely delivery for constant replenishment of the warehouse, and then accept orders via the Internet and deliver flowers to customers. Earnings will depend on the quality of the products and the efficiency of the couriers.

Several large investments will require your own salon. Here it is already necessary to spend money not only on renting a warehouse, but also on decorating a retail space. Exotic plants have recently enjoyed considerable popularity. Moreover, you can sell not only cut flowers, but also potted plants and related products. In the period between holidays, such goods make up a considerable percentage of the proceeds. Some entrepreneurs go even further and complement the flower business with holiday products and gifts. You can select several shelves for toys and put a rack with postcards to receive additional income and attract even more customers.

One of the most widespread types of retail outlets in recent years for the sale of flowers is the department in the pavilion. They are usually found in crowded places, but they are rented out for a reasonable rent. Thus, the pavilion will generate a good income at a low cost.

The classic option is a flower shop. It can be equipped on the first floor of a residential building or build a detached building. Investments in this case will be significant, since everything will have to be properly equipped. As a rule, there is enough space in stores, so you can offer customers a wide range of products. It is best to have flowers ranging from expensive to economical options in order to attract as many customers as possible.

Equipment costs

In order to organize your retail outlet for the sale of flowers, huge investments will not be required. However, if a businessman plans to sell fashionable exotic plants, they will need to create the necessary microclimate for long-term storage. If the point's task is only to trade flowers and bouquets of ordinary varieties, the costs will be much lower. In addition to the products themselves, you will need wrapping paper for bouquets, ribbons and special tools.

The room itself should be equipped with air conditioning, a refrigerator, special shelving and a table for processing plants. Highest demand enjoy roses and carnations. Depending on the seasonality, you can purchase other options, for example, tulips or asters. Orchids have become very popular in recent years.

Point of sale location

As for whether it is profitable to sell flowers, it largely depends on how correctly the outlet is located. If the territory is passable and crowded, this is a huge plus. However, here you need to pay attention to the presence of competitors. It happens that in one place there are several stores with similar products at once, which already reduces the level of profitability at times.

Experts say that the most profitable places for selling flowers are areas near restaurants and concert halls, near schools and other educational institutions.

Flower shops can often be found at busy street crossings and bus stops. Such places are well suited for flower trade, as it is easy to get here by car.

Will the flower business be promising?

If a person is going to invest a certain amount money, he must know how to open a flower business and be sure that it will bring some profit. As for the sale of flowers, the prospects here are very great, since such products will always be in demand, and on certain days of the year there is no end of customers. However, in order for the outlet to bring good profit, you must be able to properly store and sell flowers.

Given that plants are a very whimsical product, it must be handled with extreme caution. Moreover, a considerable percentage will be spent on write-offs, and you cannot do without it. However, the purchase cost of flowers is small, so you can make a markup that will cover the costs many times over. And here again it becomes very important to choose the right supplier.

If you organize a medium-sized retail outlet, you can keep within 50-100 thousand rubles. This will be enough for the purchase of normal equipment and for the purchase of products for the first time. With the right approach, you can achieve good results, and the business will pay off quickly. At first, it is best to work on your own in order to fully understand all the nuances of the flower business, and then, if necessary, you can hire assistants.

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