How to start a flower business at home. How to open a flower business and is it profitable. How to choose wholesale suppliers

The flower business seems attractive to many aspiring entrepreneurs. In order to start earning, you need very little start-up capital... And income during the holidays can be impressive. However, everything just seems at first glance. The flower business requires a lot of time and effort. And in order for the business to really make a profit, it is also necessary to understand the offered plants.

The basic principle

People most often go to a flower shop in good mood... The task of the business owner is not only to maintain the positive mood of the client, but also to nourish it. Flowers in the salon should always have an attractive scent and appearance. The seller is obliged to be friendly with the client. The ability to attract a customer is a good trait. You need to be able to guess consumer desires, to recommend to the buyer the most suitable bouquet for a particular occasion.

The flower business is graceful and sophisticated. There is no room for bad mood and ill-treatment. If an entrepreneur behaves correctly, he can also earn good money. The markup for flowers is usually 90-150%. And to open a small shop, you will need no more than $ 7,000. e. You can quickly promote the flower business. Where to begin? First of all, you need to decide on the format of your own business. There are several options for making money on flowers. It can be a small flower stall on the street, a shop, a real boutique or an online flower shop. All four business formats have their own advantages and disadvantages. Let's try to figure them out.

Flower pavilion on the street

Small stalls or pavilions with flowers can be found almost near every metro station, in crossings and on crowded streets. The disadvantage of this format of doing business is huge competition. Two sellers can be just a meter apart. But there will always be plenty of clients. After all, it is usually necessary to work in this format where there is always a huge flow of people. Get yourself regular customers it does not always work out. At the same time, flowers are sold well not only on weekends and holidays, but also on weekdays. The main segment is young people who are in a hurry to date. Based on this, you can put a flower pavilion near a small square or park. After all, it is here that you can most often meet lovers.

It takes a little effort if you want to start a flower business from scratch. Reviews of entrepreneurs show that all preparatory work takes no more than a month. All you need to do is arrange a place to rent, find flower suppliers and purchase a tent or pavilion. Here you should definitely take into account the choice of the place where the sale will be carried out. If you have to sell flowers on the street, you should give preference to a heated pavilion. Otherwise, the flower business will turn into a seasonal one. In the harsh winter, plants require special care. And the seller will not be able to stay outside for a long time at temperatures below zero.

It is worth remembering that flowers are a commodity that very quickly loses its attractiveness. Therefore, a trade pavilion can stand for a long time if the entrepreneur ensures a good turnover. The more people pass by the outlet, the better. And it is worth starting work on the eve of the holidays. During this time, sales will be greatest. Then people will already know about the flower pavilion and will return to it again next time. To further increase the number of customers, you can run ads. During the first month of work, have the hired employee distribute leaflets to passers-by with detailed information About Store.

Full-fledged flower shop

This option is suitable for those entrepreneurs who have a start-up capital of at least $ 7,000. e. It is worth choosing a room with an area of at least 30 m 2. The more space in the trading floor, the better. This allows you to significantly expand the range of products. Additionally, you can offer customers potted flowers, artificial decor, and related materials for the care of garden plants. The wider the range of products, the more income the flower business will bring. Owner reviews show that buyers come for one plant, and take away much more product.

If one seller can work in a pavilion, then there should be several in a store. One specialist should be responsible for arranging the bouquets. This may be a trained employee who has lateral thinking. Both ready-made bouquets for sale and custom-made bouquets can be created. The most popular segment is floral arrangements for weddings. This is not only a bridal bouquet, but also decorations for the banquet hall. Additionally, you can create a catalog with works made earlier. The client, having come to the store, will be able to choose the most suitable option.

Opening a flower business in a store format will require some effort and financial expense. As in the previous case, you will have to find a suitable place for trading. It is also necessary to pay attention to the activities of competitors. You should not open a store if there is already a similar one a hundred meters away. People will most certainly turn to a floral one that lasts longer.

Floristic boutique

The most interesting flower business ideas are associated with the opening of a florist boutique. Everything should be perfect here. This is not only the arrangement of colors in the room, but also the design of the interior itself, appearance sales consultants, a catalog for product selection, etc. A ready-made flower business will generate huge income if the boutique is located in big city... For provinces, this format is not entirely suitable. The fact is that professional florists work in such places. They create their masterpieces from expensive varieties. It is clear that the finished work will also cost a lot. Only a few are ready to pay an impressive amount of money for a perishable product. V small town it will be unprofitable to work on this principle.

In order to open a floristic boutique, you should have a start-up capital of at least $ 20,000. e. For work, you will have to rent a large room. Shopping room must be at least 60 m 2. For a business to be truly profitable, it is worth choosing employees carefully. To work in a boutique, you will need: an administrator, an accountant, several florists, sales assistants and a cleaning lady. If everything is organized correctly, it will bring about $ 3,000 per month. e. the net income of the flower business. Feedback from the owners shows that this is enough for the investment to pay off within a year of fruitful work.

Entrepreneurs who have flower boutique, can reach corporate clients. In this case, the income will be increased by an order of magnitude. The mere decoration of a banquet hall for a wedding can replace a week of work of a simple flower shop. All it takes is to build relationships with restaurants that regularly host events. In the future, the flower business can be expanded. A chain of boutiques in a big city will bring really good profits.

Online flower shop

With development information technologies more and more businessmen are abandoning the traditional running of their own business. Floristry is no exception. Several flower shops are already operating successfully, offering their products in real time. Today the flower delivery service is in great demand. This is due to the acute lack of time. People are constantly in a hurry to get somewhere. And some are just too lazy to go to the store once again. You can place an order in advance using your home or office computer.

The least expensive is this kind of flower business. Where to begin? First of all, you need to choose a room in which flowers for future bouquets will be stored. It can be a room with an area of 10 m 2. The important point is the room temperature. For plants to live longer, the air temperature should be no more than 18 degrees Celsius.

Order potential clients will be able to issue via the Internet. You can't start a flower business from scratch without your own website. Reviews of entrepreneurs show that the portal should be colorful. Only in this case it can attract a large number of visitors. It is worth entrusting the creation of an Internet resource to a real professional. You can find a lot interesting offers about the creation of any sites for the minimum price. You shouldn't believe them. It is better to contact a good web studio that has been on the market for more than a year. You will have to pay about $ 1,500 for a high-quality website. e. This is the largest cost item. Then the entrepreneur only has to buy flowers to create bouquets and start working.

Flower shop equipment

First of all, you will need high-quality furniture, on which there will be vases with flowers and ready-made bouquets. Exists special companies that offer retail store equipment for different types business. It is worth remembering that starting a flower business involves attracting a large number of visitors. And people can only be interested in the colorful interior and professionalism of the sellers. Designer shelves with flowers can become a highlight of the retail space. It is better to entrust the manufacture of furniture for a store to a creative person or a team of professionals.

It is worth remembering that cut flowers have a limited shelf life. To extend their life, you will need to purchase special refrigerators and freezers. You can buy a budget option - an industrial refrigerator. Such equipment is widely used in grocery supermarkets for storing meat, cheese, sausages and milk. The refrigerator in a flower shop should be located in a storage room hidden from visitors. People like to think that the rose is on sale directly from Holland or Sweden. At the same time, few people realize that the plant requires special conditions storage.

Flower shop specialists

The personnel issue in the flower sphere is quite acute. Recruiting is worth paying Special attention... The professionalism of the sellers determines how quickly the investment can be recouped. Only people with out-of-the-box thinking and developed imagination can work in a flower shop or boutique. In addition, employees must have certain skills and knowledge in the field of caring for various plants. The seller not only creates custom-made designer bouquets, but also advises buyers. If the consultant is friendly, the client will definitely want to return to the store again.

You can get a special education in floristry courses. They are held in almost any major city. Necessary information can also be found in real time. But the crust telling that a person has completed the course does not yet guarantee professionalism. A specialist must love his job. Flowers require gentle and careful handling.

Selling is another positive quality a specialist working in a flower shop. The consultant must be able to attract the visitor. And to stimulate sales, an entrepreneur can use a special payment scheme. Not only the standard rate per working day is set, but also the percentage of products sold... The employee will want to sell more in order to get more money for their work.

A flower business from scratch is worth starting not only with the selection of qualified florists and sellers. You will also need an accountant and administrator. If this is an online store, you cannot do without a courier and a driver. The main qualities of any employee should be decency and honesty. In relation to workers, the entrepreneur must also behave kindly. Mutual understanding between the worker and the employer is the key to a successful business in any area.

Choosing an assortment

Depending on what format of work the entrepreneur has chosen, it is worth choosing an assortment. First of all, live cut plants will be presented in any store, pavilion or boutique. Flower business is impossible without them. Is it profitable to sell plants if there is no suitable storage space? A good income will only be provided if a good turnover is ensured. Otherwise, there is no point in purchasing expensive cut roses, asters and lilies.

How to start a flower business from scratch? Initially, it is worth negotiating with suppliers. It is much easier to work through intermediaries. These are special organizations that buy flowers in large wholesale abroad and organize delivery to their own warehouse. The entrepreneur has the opportunity to come here and select the most suitable plants for sale. This type of cooperation can be beneficial for the owners of small pavilions and shops. But owners of floristic boutiques who plan to sell a large number of products should conclude a deal with foreign partners directly.

The assortment of a flower shop or boutique may not only include cut flowers or ready-made bouquets. Many buyers are addicted to indoor plants. Such products should also be offered. The seller must know full information about the flower in the pot, as well as how to properly care for it. After all, many plants have an impressive price. A flower can die in just a few days if you put it in the wrong place or forget to water it several times.

Additionally, you can sell postcards in the flower shop, Stuffed Toys, special chemicals for plant care, fertilizers, decor, artificial bouquets, etc.

Special anti-wilting agents

Even with quality refrigerators and freezers flowers can fade quickly enough. This is due to the rapid multiplication of pathogenic bacteria in a humid environment. You can't do without special chemicals for caring for plants in a store. How to start a flower business without knowing about special probiotic powders? Initially, it is worth studying all the information about caring for plants, even if specially hired employees will be involved in the work. Probiotics are beneficial microorganisms that can be used to control pests. A special powder can be purchased at a price of about 600 rubles per 100 g. This amount is enough to take care of flowers for a month.

In addition to probiotics, the store can use special mineral supplements, antibacterial agents, potassium permanganate, "Aspirin", and citric acid. However, you cannot overdo it in the matter of caring for plants. The problem is that all of the listed funds are capable of killing the native immunity of the flower. After the buyer places the plant in regular tap water, it withers quickly. Therefore, a special chemistry can be offered to the client upon sale. Moreover, the cost of powders is very low.

Let's summarize

So how to start a flower business from scratch? To begin with, you should draw up an action plan. We must remember the advantages and disadvantages. The flower mark-up is over 100%. This allows you to make good money in the first months. However, plants are a perishable commodity. In addition, experts note the seasonality of this type of business. Flowers sell well before the holidays and during the summer months. In winter, it can be very difficult to make money even for renting premises.

* Calculations are based on average data for Russia

331 000 ₽

Initial attachments

265,000 - 330,000 ₽

53,000 - 111,000 ₽

Net profit

5 months

Payback period

To open a small flower shop of 20 sq. meters will require 331 thousand rubles, which will pay off for 5 months of work. The net profit in the first year of operation will be 682 thousand rubles.

1. Flower shop. Project summary

The volume of the flower business is growing every year, which indicates the active development of the industry. Today, the business idea of a flower shop is in demand and very profitable. The goal of the project is to open a flower shop in a city with a population of over 1 million people. The main source of income for the establishment is the sale of flower products. The target audience of the flower shop is the population of the city between the ages of 20 and 50 with an average income.

The main advantages of a flower shop:

minimum initial costs;

high volumes of profit in the long term;

business profitability 20-30%.

To implement the project of a flower shop, a premise with a total area of 20 m 2 is rented, located in the immediate vicinity of the shopping center. The volume of the initial investment is 311,000 rubles. Investment costs are directed to the purchase of specialized equipment: arrangement of a retail outlet, purchase of flower products. Own funds will be used to implement the project.

2. Description of the flower shop industry and company

Flowers are one of the main attributes of the holiday. The tradition of giving flowers and decorating the space with them is firmly established in Russia. Therefore, flower shops always find their customers, regardless of the season and economic crises... The demand for flowers is a kind of reflection financial condition society - the richer it is, the more flowers are bought. And at the same time, even during crises, flower shops are actively running their business - only the emphasis on sales is shifting, preference is given to budget options, but the sales of flower shops are not decreasing.

Over the past years, the Russian flower market has been showing active growth. The dynamic development of the flower market is evidenced by the statistics of market volumes. Every year the market volume is increasing - for the period from 2011 to 2015 the volume of the cut flowers market in physical terms increased by 1/3.

Figure 1. The volume of the flower market in kind, billion pieces, 2011-15

In monetary terms, this growth is more noticeable due to higher prices for flowers. During the period 2011-2015, the market volume increased by almost 40%.

Figure 2. The value of the flower market, billion rubles, 2011-15

Today the entire Russian market can be estimated at 160 billion rubles in monetary terms and 35.8 tons in physical terms. According to analysts' forecasts, the Russian flower market will continue to grow. According to the analytical company GLOBAL REACH CONSULTING, the real capacity of the domestic market is estimated at $ 40 billion.

Thus, the flower shop is regarded as one of the most promising business ideas, despite the risk component. The average profitability of the flower business is constantly increasing. At the same time, the likelihood of risk increases. The main threats are associated with the pronounced seasonality of the business and the high probability of incorrect planning of the volume of sales of flower products. Flower sales peaks in February, March, May, September and December, and the summer months are considered the "dead" season, which can lead to a significant reduction in profits. In addition, flowers are not stored for a long time - the maximum period for their sale is limited to one week. In case of excessive purchase of flower products, the store may incur losses. However, sellers take this risk into account when setting prices, assuming that about 60% of flowers will not be sold.

Another risk is the flower shop's heavy reliance on imports. Today Russia ranks sixth in imports of cut flowers, and the share of imports in sales is about 90%. However, there is a positive trend in the share of domestic products. According to analysts' forecasts, in the next ten years Russia will take the second place in Europe in terms of imports after Germany. This risk lies in possible growth exchange rate, the likelihood of a ban on the import of flower products from some countries, a tightening of customs policy, etc. Figure 3 shows the structure of flower imports by country of origin. The largest share of imports falls on the Netherlands - 44.7%, the second and third places are occupied by Ecuador and Colombia with a share of supplies of 36% and 12.8%, respectively. The rest of the countries account for only 6.5% of supplies.

Figure 3. Distribution of producing countries by supply volumes in kind in the Russian Federation, 2014

In the structure of flower supplies, 43% falls on roses. The second most popular flowers are chrysanthemums - 24%. The three leaders are closed by carnations, the share of deliveries of which is 22%. In general, in recent years, the supply leaders have remained unchanged, however, there is a tendency to popularize exotic, unusual colors. Recently, flower shops have been trying to diversify their assortment and attract customers. unique species flowers.

Figure 4. Structure of flowers in total imports (in kind),%, 2014

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Pricing in the market consists of two components - the volume of costs (taking into account the exchange rate, customs duties, the price of gasoline, etc.) and fluctuations in demand - an increase in demand leads to an increase in prices. On average, the pricing policy on the flower market implies a markup of 100-300% of the purchase price.

In most cases retail of flowers is carried out in the format of flower pavilions and stalls - 70%, about 10% falls on flower shops, flower salons and boutiques designed for the premium segment are less popular. Recently, online shopping has been gaining popularity as a less risky flower business model.

The analysis of the flower market showed the relevance and relevance of this business. The main advantages are the relatively quick organization and start of work, the lack of licensing of activities, a low threshold for entering the market, an acceptable level of initial investment, high demand for the product and the level of profitability. However, one should also take into account the disadvantages of the flower business: non-standardized products, high dependence on customs policy. , exchange rates, pronounced seasonality, high level of competition.

3. Flower shop. Description of goods and services

The main activity of the flower shop is the retail trade of cut flowers. For the flower business, recruitment is important additional services that shape it competitive advantages... Additional services may include:

courier flower delivery service;

floristic decoration of celebrations;

sale of related products (postcards, soft toys, sweets, etc.);

gift wrapping;

drawing up floristic boxes with flowers and sweets;

original packaging of bouquets, for example, cone bags with a comfortable handle or craft paper;

drawing inscriptions and drawings on flower petals;

creation of floristic compositions for decoration.

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The range of additional services for a flower shop can be much wider - it depends on the format of the shop and its goals. In order to form a list of services in a flower shop, it is recommended to study the services of competitors. Today, selling standard bouquets is a losing business model. Modern consumers value creativity, original approach and exclusivity of the provided floristic services.

List of flower shop services:

Sale of cut flowers(rose, chrysanthemum, tulip, peony, ranunculus, hydrangea, eustoma, carnation, gerbera, alstroemeria, daffodil, orchid, lily, freesia) taking into account the seasonality of flowers;

Gift wrapping of flowers and bouquets;

Drawing up floristic compositions and bouquets;

Sale of related products(postcards, gift boxes with flowers and sweets);

Delivery of bouquets by courier service;

Floristic decoration of celebrations. Services for the decoration of premises are provided by prior order, taking into account the wishes of the client;

Order a bouquet by phone- to save the time of customers waiting for the arrangement of the bouquet, the store provides a pre-order service. It is enough for the client to call in to pay and pick up the bouquet.

4. Flower shop. Sales and Marketing

Statistics for medium-sized and large cities allow us to form a typical “portrait” of a flower shop customer: 57.9% are men, 42.1% are women, the average age of the buyer is 35 years, and the material wealth is average. In accordance with the above statistics, it is determined and the target audience store - the population between the ages of 20 and 50 with an average income.

At the initial stage, you should analyze competitive environment... This will allow you to assess the level of demand and business threat, develop your competitive advantages and decide on a marketing strategy. creative services presented specifically in your store.

By planning advertising campaign flower shop, it should be borne in mind that promotion channels such as advertising in newspapers, radio and television in the flower business do not bring the desired effect. This is due to the fact that buying flowers is often an impulsive phenomenon - a person walks past a flower stall and decides to buy a bouquet here. Therefore, the most effective will be outdoor advertising... In addition, one of the parameters that determines the competitive advantage of a flower shop is its advantageous location. The most successful location for a flower shop is a pavilion at the intersection of several streets with a large traffic of passers-by.

In addition, it is recommended to create in social networks group and profile advertising the product. Creating a website for a flower shop is completely optional, especially if you are planning a small flower stall. The setting of the price of the sold goods of the flower shop should be carried out taking into account the prices of competitors. It is important that the pricing policy is flexible enough to meet the demand in both the budget and the expensive price segment. To stimulate the sale of flower products, bonus cards, various discounts and promotions, and a loyalty program for regular customers can be used.

You should also provide for the creation of your own logo and corporate packaging, which will become business card store. The development of an exclusive style, logo and original name will cost an average of 6,000 rubles. The advertising sign will cost around 20,000, including installation. Do not forget about this type of advertising as word of mouth. That's why the best advertisement there will be fresh flowers and professionalism of florists who can create beautiful flower arrangements.

5. Flower shop. Production plan

Opening a flower shop includes six main stages, including registration, choosing a location and premises, recruiting personnel, purchasing equipment, finding suppliers of flower products, planning sales and purchasing goods. Let's take a closer look at each of them below.

1. Registration with government agencies. Retail flowers is an unlicensed activity, which simplifies the process of collecting the paperwork required to open a flower shop. The organizational and legal form of an enterprise can be an individual entrepreneur or an LLC. For a flower shop, it is recommended to register an individual entrepreneur with a simplified taxation system (“income” at a rate of 6%). Activities according to OKVED-2:

47.76.1 Retail trade in flowers and other plants, seeds and fertilizers in specialized stores. This is the main activity. When diversifying the flower business and the availability of additional services, you can specify the following codes:

47.78.3 Retail trade in souvenirs, handicrafts

64.12 Courier activities other than national postal activities

74.10 Specialized activities in the field of design

82.92 Packaging activities

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It is not necessary to indicate the entire list of codes, but if you plan to further expand the business, it is recommended to enter all the listed codes that may be required in the future.

List of documents for opening a flower shop:

permission to trade in flowers;

the program of sanitary and industrial control is obtained once after approval by Rospotrebnadzor;

contracts for deratization, pest control and disinfection;

contract for the maintenance of the ventilation and air conditioning system;

contract for the export and disposal of solid waste;

internal documentation: disinfectant register;

hygienic permission of SES or corresponding quality certificates.

2. Location and choice of retail space. The main criterion for choosing a location is high traffic of people. These can be street crossings, an area near a shopping center or a bus stop, busy streets in residential areas. A retail space on the first floor of a residential building is also suitable - as a rule, such premises are relatively cheaper. For a flower shop, a space of 20 m 2 is suitable - this will be enough for a retail space and a small room for storing flowers. For the implementation of the project, it is planned to rent premises near the shopping center. The area of the rented premises is 20 m 2, the average cost for a city with a population of 800-1 million people is 20,000 rubles.

3. Selection of personnel for a flower shop. The main employees of the flower shop are florists. It is recommended to take a responsible attitude to the choice of a florist and hire professional staff, since the quality of the services provided depends on them. With the daily work of the store from 9:00 to 21:00, two florists will be required to work in shifts.

4. Purchase of equipment. In the flower shop, it is necessary to maintain a temperature between + 5º and + 8º C, which is comfortable for flowers. To do this, you will need to install a specialized refrigeration chamber. The cost of such equipment is 50,000-70000 rubles, and the installation is on average 20,000 rubles. To save money, you should consider the option of purchasing used equipment - it will cost 20-25% less. You should also take into account the small working equipment that florists will need to draw up bouquets - rubles are laid for this. Another important point is the installation of security and fire-fighting equipment, which will cost an average of 30,000 rubles.

5. Search for suppliers of flower products. This moment is one of the key in organizing a flower business, since the operation of the store and the quality of the final product depend on the reliability of the suppliers. The search for partners can be carried out through thematic forums and sites. The choice of suppliers is a fairly responsible and painstaking job.

6. Planning sales and purchasing flowers. Planning sales volumes is a very important step, since the supply of flower products depends on it. Incorrectly calculated timing can lead either to store downtime or to losses due to product spoilage. One more task follows from this - an established system of delivery of flower products. It should be borne in mind that freshly cut flowers must be brought in every 4-5 days. Thus, it is planned to carry out 5 purchases per month every 5 days. To fill a retail space of 15-20 m 2, an initial purchase of about 70,000 rubles will be required. In this case, the additional purchase of the assortment will be 10,000-15,000 rubles.

Flower shop sales planning is based on the seasonality of the flower business. Sales peaks occur on the following dates - February 14, February 23, March 8, May 9, September 1. Profit for these days can be 20-25% of total profit for the whole month. In summer, demand drops significantly, although graduation and wedding days should be taken into account. An approximate graph of revenue volumes by months is shown in Fig. 5 - peaks and troughs in flower sales are marked on it.

Figure 5. Dynamics of sales of flower products by months

It is difficult to predict the income of a flower shop. In each specific case, it is necessary to carefully plan sales volumes, taking into account the price segment, region, competitors, etc. For the forecast in this project market averages will be used. According to statistics, the volume of sales in a stationary store per month is 200-250 bouquets. Based on the fact that the store will present a variety of flowers - both inexpensive and premium - sales planning is based on a ratio of 60/40%: i.e. the number of inexpensive bouquets will be 120 pieces, and expensive ones - 80 pieces. The average price of bouquets in the inexpensive segment will be 300 rubles, in the expensive segment - 1500 rubles. On average, monthly revenue will amount to 267,150 rubles.

Table 2. Planned sales of a flower shop

MONTH	CHEAP SEGMENT			EXPENSIVE SEGMENT			REVENUE PER MONTH, RUB.
MONTH	VOLUME OF SALES, PIECES	PRICE, RUB,	REVENUE, RUB.	SALES VOLUME, PCS,	PRICE, RUB.	REVENUE, RUB.	REVENUE PER MONTH, RUB.








September



Revenue for the year:

6. Organizational plan of the flower shop

For the functioning of a flower shop, you will need to form a staff of employees:

Director- a store manager who combines the work of an accountant and a procurement logistics specialist. The director can be the business owner himself;

Florists- employees who are engaged in composing compositions and selling bouquets;

Cleaning woman(part-time), cleaning the premises 3-4 times a week.

It is proposed to hire two florists who will work in shifts. Working hours: 2 through 2. Practice shows that for a successful business, flower saleswomen must not only be able to make bouquets and get along with customers, but also know the psychology in order to offer the bouquet that the client wants to buy. This point should not be neglected, therefore, when choosing florists, you should take it into account. The total payroll will be 72,000 rubles, and including insurance payments - 93,600 rubles per month.

Table 3. Flower shop staff

Since the delivery of bouquets is indicated in the list of services, cooperation with the courier service is necessary. The market currently offers various service options courier service who are interested in cooperation with legal entities... The average rate of 1 delivery in the city is 250 rubles. Usually shops, providing such services, make a mark-up of 50-100 rubles. Since it is rather difficult to predict the popularity of this service, the profit from it is not taken into account in this project. When successful development business plans to hire a courier driver who would be involved in the delivery of flower products. At the initial stage of the business, it is not profitable to have such an employee on the staff.

7. Financial plan of the flower shop

Financial plan takes into account all the income and expenses of the project, the planning horizon is 3 years. It is planned that after this period, the institution will need to expand its business. To launch a project, you need to calculate the amount of initial investment. Approximately 43% of the initial investment is in technical equipment and store furniture; 45% of investments - for the initial purchase of flower products and the formation of a fund of funds for the payment of rent and salaries in the first months of work, for advertising and registration - 12%. Thus, the total initial investment will amount to 311,000 rubles. Own funds will be used to implement the project.

Table 4. Investment costs

Name	Amount	Cost of 1 piece, rub.	Total amount, rub.
Equipment, furniture, appliances
Refrigeration showcase
Split system (for retail space)
Floristic table

Security and fire fighting equipment
A computer
Plastic vases
Decorating tools, tools (scissors, stapler, wrapping paper, etc.)
registration
Registration of individual entrepreneurs
Making a seal, opening an account




Working capital
Flowers and plants for floristry
Payment of salaries, rent in the first months of work

Fixed costs included in the business plan consist of rent, utility bills, payroll, advertising costs and depreciation charges. The amount of depreciation deductions is determined on a straight-line basis, based on the useful life of fixed assets of 5 years. TO fixed costs the flower shop also includes tax deductions, which are not presented in this table, since their amount is not fixed, but depends on the volume of revenue. In the cost structure, the share of payroll is 47%, the purchase of flower products - 25%.

Table 5. Monthly expenses flower shop

8. Evaluation of effectiveness

The payback period for a flower shop with an initial investment of 251,000 rubles is 5 months. The net monthly profit of the project upon reaching the planned sales volume will be 156,000 rubles. Achievement of the planned sales volume is planned for the third month of work. Return on sales in the first year of operation - 21%. The net present value is positive and equal to 88,312 rubles, which indicates the investment attractiveness of the project.

9. Potential risks of a flower shop

The flower business is associated with various risks to consider when planning:

Flowers are perishable goods. In order to avoid losses, it is necessary to constantly monitor the market and forecast demand;

The likelihood of receiving a substandard or defective product. It is possible to reduce this risk by choosing reliable suppliers and competently drafting a contract;

The cyclical nature of the flower market and the episodic nature of demand (seasonality). It will not be possible to completely eliminate the risk, but it is possible to smooth out its impact by opening new business segments and introducing additional services;

Errors in estimating sales volumes, which can lead to the recycling of 60% of all flower products. It is possible to mitigate this risk if we collect statistical data: install a sensor at the entrance to the store that counts incoming visitors. These indicators and sales statistics will allow you to calculate the optimal purchase volume and draw up a weekly plan. Small flower shops adapt to the work format within 1-2 months;

High level of competition in the market. It is possible to reduce this risk with thoughtful marketing strategy a flower shop and achieving certain competitive advantages;

Flowers and bouquets of them are always associated with gifts and holidays. This is probably why more and more people come up with the idea to create a flower business.

And I must admit that she, this idea is very good... After all, the plant trade has its advantages:

Minimum funds for creation and development;
Cheat for flowers, especially for bouquets, can range from 200 to 400%.

But another question arises: what is needed, where to start, to open a flower shop from scratch? So, let's take it step by step.

What it takes to open a flower shop

1. Start-up capital. This business requires investment. For different fields of activity, the amount, of course, is different, but how much money does it take to open a flower shop?

It solely depends on what the store will be like. Moreover, we are not talking about a product, but about a room for it, since the cost of flowers will depend on the supplier.

How much money is needed

At the opening of the flower pavilion the metro will need up to 10 thousand dollars (option with minimal investment). In view, there is a rent of a profitable place for a year and its arrangement (design, shelves for goods, warehouse). The cost of a full-fledged store starts at $ 20,000. As for the currently popular boutiques, at least 50 thousand dollars must be invested in their rent and equipment.

2. Equipment. It should be understood that cut flowers can be stored for a short time, then the product will be unusable.

Refrigerators will help to extend the "life". The cheapest option would be to purchase industrial equipment, but if you wish, it is possible to order special storage facilities for flowers. If money is tight, then you can buy 2 used Soviet refrigerators, for example, on Avito.

Also, the equipment should include lamps for creating the necessary lighting for plants, for caring for flowers. The exact list of equipment for a flower shop will, of course, depend on the assortment.

Cut flowers require much less than potted plants. But the latter are able to provide business with stability.

3. Personnel. In a simple pavilion or a small store, you can hire a seller without much work experience (and he will work no worse than an experienced one, you can teach any person the intricacies of the flower business from scratch). Such a specialist is able to give the client a pre-created bouquet or wrap the plant he likes in a package.

For more serious establishments, if not professional florists, then experienced employees should be hired. They should have an idea of each of the plants, know how to care for them and, of course, be able to make bouquets.

Important ! Here, attention should be paid to the appearance, as the seller will be the "face" of the store. The requirements are simple: friendliness, politeness, neatness, diligence and, no less important, your salesperson must love flowers.

How much do flowers in bulk cost, what are the purchase prices?

Wholesale price of roses in Russia(Central region) about 50-70 rubles (1 dollar). At retail, they are sold for 120-140 rubles.

Before March 8, rose prices (wholesale) rise to 80-90 rubles, and retail prices rise to 130-170 rubles. I will not say about the rest of the flowers, there is no real information.

by the way! It can be much more profitable to buy wholesale flowers in a nearby large city than at a flower base in your city.

For example: at the wholesale base of my city roses for 60-80 rubles per 1 piece. But in the nearest large city (80 km from mine), prices are 40-60 rubles. And it is really profitable to travel to a large city (at least I know for sure that 2 flower shops in my city are bought in the city that is 80 km away from us).

Based on the above data, it is easy to calculate the profitability of the flower business and the bottom line.

Delivery and assortment expansion

It is worth considering the possibility of flower delivery. If goods from a store can be ordered remotely, then employees are needed to deliver it.

For the first time, you can hire a driver and a courier in one person, but later, if there are a lot of orders, the number of employees will have to be increased.

It is also worth considering hiring an administrator. Naturally, the staff directly depends on the size of the business.

What else can you sell

In addition to flowers in a flower shop, you can sell: small soft toys, bouquets of candies, beautiful and stylish flower vases, expensive sets of candies, bonbonnieres, flowers in pots, artificial flowers, various small gifts for girls and women, etc.

What is the bottom line

All of the above is basic. But do not forget that the business must be registered in advance.

Better as a PI, it is easier and cheaper in terms of taxation. But if you open a network of flower salons, then LLC is the best choice.

Opening a flower shop is not difficult. However, the disadvantages are worth knowing in person and taking them into account:

Flowers are perishable goods;
Defective goods in a batch are not uncommon;
There is no stable demand, the seasonality is inherent in the sale of flowers.

How much does a flower shop make on March 8

As mentioned above, the flowers are quite seasonal. There are peaks in profitability - this is March 8, September 1, New Year. My friends have a small flower shop in a small town (10 sq. M. Is a retail space), and so for the past March 8 they in 1 day made a profit of 450 thousand rubles.

So, there is a great reason to open a store somewhere in the middle of the end of January. 2 months before the peak, so that as many people as possible know about your store. Well, or in November and July.

If you open a flower shop wisely, then in a year all costs will be paid off. The main thing is not to rush to get as much profit as possible from the business you just started.

Stable, however, can be ensured by taking into account the demand of buyers and meeting their needs.

Flower shop business plan

And lastly, the promised ( is free).

The flower business is a retail area in which risk and perspective are intertwined more than in other activities, as the demand for flower products can serve as a kind of barometer of human well-being.

According to experts, the volume of bouquets and compositions sold directly depends on the level financial well-being region, but the mentality of the nation also plays a role in this issue.

Like any other, the flower business is distinguished by its specificity, which is dangerous to underestimate. In the country, for example, the norms for written off flowers have not yet been established, although, according to professional florists, this figure is close to 10%.

But even with such obvious losses, the flower business has a decent profitability (from 50%), so there are enough people who want to try themselves in this business. In addition to a good profit (the average mark-up for flower products on the domestic market is about 200%), it also brings aesthetic satisfaction.

This type of business is also attracted by the relatively small amount of start-up capital, which depends on the type of outlet and its location.

Where to start a flower business

registration

The registration procedure is probably the easiest step in this business. Individual entrepreneurship is registered in accordance with 52.48.32 OKVED "Retail trade in flowers". it is necessary to decide on the taxation system (UTII or). If a businessman values time more than money, you can entrust this stage to legal intermediary firms.

After registration, an individual entrepreneur or LLC is acquired by the tax office. Independent effort takes two weeks. With the service offered by KKM sellers, the whole process takes up to 3 days.

It is worth remembering about printing. can work without it. However, there is one caveat: suppliers do not always agree to release products without a stamp on the documents.

Documentation

A retail outlet of any format must have documentation available to customers:

Trade Permit (can be obtained from municipal bodies in accordance with federal law No. 381-F3).
SES conclusion.
Guestbook.
Price (optional).
Consignment note (not important for buyers).

Other papers ─ cash register, lease agreement, certificate of registration of cash register─ It is also best to keep it in the store at all times. Personnel are hired only with sanitary books (Order No. 302 H), badges with a photo and a name are made for employees.

Certification

Certificates in the flower business are optional, but there is one condition. These documents inspire confidence in buyers, especially since the owner of the business costs this formality in the cost of a photocopy. Indeed, many reputable suppliers undergo voluntary certification, and when purchasing partners, you need to ask them for a copy of the certificate.

Flower business formats

Conventionally, the flower business is divided into four formats:

Small flower tents

Most often they are located near the metro or transport interchanges. The competition is high here, but buyers are also the right choice there is enough space.

In order for a small pavilion to bring a good and regular income, one must take into account that flowers are fragile and short-lived goods, therefore, first of all, one must worry about a good turnover.

In this format, the basis of sales is cut. Approximate assortment of mini-pavilions ─ 20 kinds of flowers. Important role playing packaging.

Small flower shops

They are placed in shopping centers and other busy places. Here, in comparison with a tent, there is more retail space, which means there is a possibility of expanding the range.

In addition to traditional cutting, they also offer ready-made compositions of florists, potted flowers, ceramics and souvenirs (serial and author's), gifts, flower soil, plant care products and related products.

When increasing the assortment with goods long term there is a good chance of balancing all costs. In such a situation, it is no longer so unambiguously dependent on the volume of turnover, which will allow selling fewer flowers during periods of decline in demand, receiving a stable profit from related products.

This format and investments require appropriate - at least $ 20,000. The payback time of such a store depends on the opening season, but in any case it will have obvious advantage – stable business with a wide range of products and a permanent customer base.

Floristic online store

It is best to create with actual experience in an existing flower shop. The modern pace of life has turned flower delivery into a highly demanded service. In addition to stationary boutiques, this type of service is provided by online stores, in which customers place orders without leaving home.

Of all the flower business formats, the last option requires a minimum start-up investment... Without experience in selling a specific product of a perishable group, established partnerships with suppliers and a client base, the likelihood of a successful start in this type of flower business is low.

Floral Specialty Boutiques

They are opened in a separate built-in room on the first floors of the red line of houses, in shopping centers and other crowded places. These boutiques allow you to show all the aesthetic value of the flower business.

Everything here must be beautiful - from the design of the room, developed by stylists, to exclusive compositions created by master florists.

Experts estimate the costs of opening a salon at at least $ 80,000. With proper investments, such a business promises to be stable, give people joy, and have good prospects for development.

The experts estimate the profit of the salons at $ 5,000 per month. And if it is located next to a business center and has regular corporate clients, arranging all their events, its profit will be even greater.

Seat selection

Finding the perfect place for a flower shop is a paramount and not an easy question, because there is high competition in this business, and if there are tempting offers from tenants, then the rental price will be appropriate.

The average price in the central regions for a retail space with a high flow of buyers is $ 1000-2000 per sq. m per year. And since the key to success in the flower business largely depends on the choice of your chocolate place, you need to pay attention to this moment, attracting, if necessary, experts with by trade card cities.

A point of sale can be arranged:

In tonar - a small "house" - a caravan.
In the pavilion of modular sections.
In a separate building (if you're lucky).
In a built-in room in houses on the red line.
In the mall.

The most profitable rental is in the shopping center, in the pavilions a little more expensive. The fate of a flower shop is largely determined by the choice of location.

Underwater rocks

A metro station won't necessarily be another plus. The direction of the flow is important: people go home or vice versa.

Good flow by the highway. If the place is closer to the center, then powerful traffic is obtained where the direction of movement is towards the region, when located in sleeping areas, the center is chosen as a reference point.

Among the nuances - for quick start it is necessary to keep an eye on competing understudies, as well as the possibility of parking in the area of the store.

When discussing the terms and execution of contracts, check whether the total rental amount is included communal payments Is another solid item of expenditure. It is necessary to check the existence of a garbage disposal agreement, otherwise it will be problematic to get rid of the packaging.

For repairs, furnishings, window dressing, you can ask for a rental vacation - a standard need for a trade organization. It is also worth clarifying whether the architectural plan provides for the placement of outdoor advertising.

When concluding a contract, it is advisable to use the help of a lawyer. It is not that expensive, and only a specialist will be able to see all the pitfalls, up to the end of the land acquisition period from the lessor. After all, if in six months the building goes for demolition, such savings will come out sideways.

Depending on the size of the premises, they choose the type of store, the layout and equipment of the sales area, warehouse, and other office premises.

Arranging a florist's workplace in an area accessible for viewing his work will be an additional advantage.

It is not worth saving on designer renovation of the premises, so that the atmosphere and interior create a wonderful backdrop and conditions for sales.

Video - practical advice for the flower business:

The choice of equipment ─ according to the clothes they meet

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Point of sale equipment

To equip a flower shop of any type, you need special trade furniture and equipment. Catalogs of ready-made kits for different retail space can be found on the Internet on the websites of manufacturing companies and wholesalers.

When purchasing furniture and equipment from a well-known brand, you can count on high-quality installation and warranty service. Give preference to suppliers with the possibility of standard equipment.

In addition to standard models of showcases, racks, counters and refrigeration equipment different cost and different manufacturers, you can make a set according to individual order, ideal for the chosen area and the general concept of the establishment, because not every industrial refrigerator of universal purpose will look advantageous in the trading floor of a flower shop.

In any case, the selected kit must be checked for durability and environmental safety. If the salon is VIP-level, the specification of your equipment can be sent immediately to all available supplier companies, waiting for them commercial offers... Careful selection of a potential partner allows him to understand that he was made on the basis of a tender.

It is dangerous to open without a refrigerator even in good season. It is inconvenient to purchase a ready-made refrigerator. If you make it for yourself, do not rush to the suppliers. It is advantageous to first build a camera, the back side of which will be "dull", and the others - plastic "display windows" made to order. Doors are required.

After arranging the box, a cassette split system is installed. The total cost of a special refrigerator is 120 - 200 thousand rubles.

In mini-shops, you can install (at the price of installing an air conditioner) a split system with a winter option.

Flowerpots and flower stands are needed. In large refrigerators, racks with shelves are installed on which glass vases are placed. Special designs will cost 4 thousand rubles. per unit, plastic flasks - 80 - 150 rubles.

The price of KKM ranges from 9,000 to 15,000 rubles.

Associated expenses. There is no flower shop without packaging, first of all, it is transparent cellophane No. 1 ─ the most current packaging. For a start, you can choose universal shades of the colors of the grid, matting, felt, tape, sisal.

To decorate the compositions, you will need tools and materials: wire for gerberas, tape tape, scotch tape, hot glue gun, pruning shears, scissors, special knives, wire cutters. Such a minimum set costs about 5,000 rubles.

The purchase of a cut for a small point costs about 40 thousand rubles. Full filling of a large store with goods ─ from 300 to 400 thousand.

Recruitment - what kind of staff and what they decide

The personnel issue in the flower business is as acute as in any other. The success of the business of a flower shop of any type is created by talented specialists who are able to come up with designer bouquets and compositions from dried flowers, decorate with flowers and plants any solemn event, to advise the most fastidious buyer.

Florists-designers with work experience and solid portfolios can count on high salaries. If it is difficult for an entrepreneur to pay for the work of four such professionals at once (working in turns and in two shifts), some can be replaced by student assistants with appropriate responsibilities, part-time work and an adequate salary.

In general, the salary of employees should be made directly proportional to the profit: the minimum rate, and the rest ─% of the proceeds. Professional training sellers must also pass, on which the mood of buyers and the final result will depend.

To prevent the seller's salary from being higher than the owner's income, it is necessary to establish strict control over their work - for example, to organize video surveillance.

Nevertheless, a creative favorable environment for the staff is very important, because this type of activity is simply filled with emotions from constant contact with the beautiful.

The managerial functions can be taken over by the business owner, accounting can be transferred to a company specializing in such services. For a complete set, you will need a driver and a courier to deliver flowers.

Assortment of colors and related products

In which store, what flowers are best for selling? If there is no experience, a safe option is mono-bouquets of roses or chrysanthemums of the same color (white, red, variegated). This is especially true for small retail space. Potted plants are rarely looked for here, and they occupy a precious place to increase the assortment.

For tonar

The assortment is minimal, as is the area:

Carnation (regular and bush) in basic shades.
Chrysanthemum (bush and single-headed) are of three types.
Rose (regular and bush) - white and burgundy ─ a must.
Gerbera is different.
Tulip (spring season).

For the pavilion

If the size of the pavilion does not differ much from the tent (up to 10 sq.m.), then the assortment will be the same as in the previous version. If over 18 sq. m, you can add orchids, anthuriums, irises, and other varieties of roses.

For shop

Potted crops (soil, pots, boxes) are sold starting from 30 sq. m. from 50 sq. m ─ full assortment:

The entire slice is in the spacious refrigerator.
Dry and artificial flowers. Potted crops, large-sized.
All types of pots.
Soil, fertilizers, care products.
Vases: standard, design.
Postcards.
Popular decor for indoor plants.

A large store must have a gift wrapping service. Design postcards made of dried flowers, beads, beads, ribbons, floral paper and the master's imagination are welcome.

Design compositions of cut flowers with the addition of fruits, dried flowers, sweets, souvenirs are very popular today. The combined version looks expensive, where cut flowers and potted ones are in one set.

Purchase of goods

The main rule is not to be limited to one supplier, even if he has the perfect product. In case of force majeure, you can lose profit plus expenses for staff salaries and rent.

The ideal option is to choose from three main suppliers. The flower market is widely represented: Russia, Ecuador, Holland. If one has a problem, two-thirds of the order will save the day.

Colombian products are very affordable in Russia. This product is suitable for pavilions, as it must be sold quickly and cheaply. Russian flowers are always more expensive. Pot crops - Holland and Russia.

The rest of the suppliers will have to be chosen at their own discretion, focusing on the prices and quality of the supplied goods.

Experienced businessmen with some success often say they don't care what they trade. The flower business differs in that a very beautiful product will have to be sold, while the profitability of such a business, if properly organized, is quite high.

At the same time, in case of violation of contractual obligations by counterparties, losses can be quite significant. At the same time, experts predict high rates of development of the flower business in Russia in the coming years. That is why it is not too late for those who wish to engage in flowers to start their activity.

How to start a flower business?

Before you get serious about selling flowers, you need to carefully consider how to organize a flower business. Of course, flowers are a popular product, but at the same time, they are quite perishable, so its implementation should be carried out in the most short time... Otherwise, the flowers will simply wither, and it will no longer be possible to revive them.

That's why outlets for the sale of such a product should be located in busy places, preferably near the business center. The fact is that in any organization it is customary to celebrate the birthdays of employees, and on these days it is customary to give flowers. If you are starting a flower business from scratch, then first you need to register as an individual entrepreneur and rent a tent on the market. Remember that activity registration - required condition otherwise you may be fined for illegal business.

Flower business plan

Any business starts with thinking through a business plan. It can be drawn up on paper, or it can be just in the head, but in any case, it is necessary to think over a plan for organizing a business.

When compiling it, they usually start from the costs of purchasing the main products - flowers, then it is necessary to take into account all the mandatory payments that need to be paid to the budget and extra-budgetary funds, as well as other necessary expenses (rent, wage employees with charges and other expenses).

At the initial stage of the business, the selling price of the product, which will form the flower business income, must be set taking into account the prices of competitors, sometimes their level may be even lower to attract customers. However, the pricing in flower shops-salons is carried out according to a slightly different principle than in kiosks and in the markets, since the price of the goods also includes the cost of the service - which is why it must be well debugged.

To increase profits and create additional convenience for customers, most flower salons practice accepting orders over the Internet, delivering bouquets directly to the buyer, some of them have established cooperation with wedding salons.

The flower business is seasonal, and the provision of additional services helps to compensate for the drop in revenue during the low season.

Flower shop business plan

If you have a certain amount of capital, it is best to open a flower shop or salon. By expanding the range and selling related products, such a business will have a higher profitability. However, this will require renting or purchasing (which is quite difficult) a room with an area of at least 50.0 sq. meters.

In addition to the trading floor, there must be warehouse space... A split system that maintains optimal temperature conditions is also necessary. Fresh cut flowers are best stored in a deli refrigerator. The sales area needs to be equipped with racks, and do not forget about the need to purchase simple office equipment.

If you are not versed in drawing up flower arrangements, then it is a good idea to think about a florist's workplace. In addition, you will need a variety of packaging materials to decorate your bouquets.

All these costs must be carried out from own funds because banks practically do not give loans for starting a new business. As for the planning of activities, then, of course, you can spend money on ready-made business plan flower shop, however, it is not so difficult to compose it yourself, having thought over all the details of this business.

An example of a flower shop business plan

For clarity, we will show how to draw up a business plan for a flower shop. So, we need a room with an area of at least 50.0 sq. meters. The minimum list of equipment required to open it includes the following:
№№ Name of equipment | Quantity | Price per one. (rub.) | Total price (rub.)
1. Gastronomic refrigerating chamber 3 42500.0 127,500.0
2. Racks 20 2800.0 56000.0
3. Split system Fujitsu Genera "2 20800.0 41600.0
4. Stand 1 5600.0 5600.0
5. Office chair 3 2900.0 8700.0
6. Office table ergonomic 2 3200.0 6400.0
7. Computer desk "Classic" 1 3050.0 3050.0
8. System unit, monitor, printer 29000.0
9. Specialized workplace florist1 12500.0 12500.0
10. Vases, specialized stands for flowers, expendable materials 25000,0
Total 315 350.0

Thus, the initial minimum capital expenditures for the purchase of equipment for a flower shop will amount to 315.4 thousand rubles. The amount is not that large, but do not forget that the main expenses will be on the purchase of goods and operating expenses.
Suppose there are 3 people working in a shop (1 seller, 1 florist, 1 accountant under a contract). The owner of the business acts as a manager.

With a markup of 90.0% (which is the average in such a business) and an average daily revenue of 34.2 thousand rubles, the gross monthly income will amount to 855.0 thousand rubles.
Now let's calculate the average monthly expenses:

purchase of goods - 450.0 thousand rubles;
salary with accruals - 97.5 thousand rubles;
rent - 120.0 thousand rubles;
utility bills (including average annual heating costs) - 56.0 thousand rubles;
consumables for current needs - 15.0 thousand rubles;
taxes (UTII) - 15.0 thousand rubles.

Total costs - 753.5 thousand rubles.
The salon's net monthly profit will be 101.5 thousand rubles. Thus, the profitability of the flower business will be 11.9%. (The calculations assumed the minimum income that a flower shop-salon that has not yet been promoted and real expenses can receive).

Flower kiosk business plan

A flower kiosk, unlike a store, has a smaller retail space, does not provide for a florist, and the assortment of goods is less wide. If the store, in addition to flowers, can provide for the sale of related products - potted plants, souvenirs and gifts, ceramics, soil, then in the kiosk, as a rule, only the main product is sold.

The profit of a flower kiosk is completely dependent on the turnover. In general, drawing up a business plan for a flower kiosk is no different from drawing up a business plan for a flower shop, only the numbers will naturally differ.

With the same revenue, the profitability of the kiosk will be significantly lower due to much higher costs and rather large losses. It is also obvious that organizing the work of a flower kiosk will require less investment.

Buying a flower business

Sometimes you can see ads of the following nature: "I will buy a ready-made flower business", which is not surprising given its high profitability... If you are already in a certain business, have experience and, most importantly, considerable capital, then you can buy a ready-made flower business.

However, in this case, you will have to evaluate it, which means, find out all suppliers, terms of delivery of goods, average monthly income and expenses, main buyers, relationships with tax office, creditors and debtors and many other nuances.

It is quite rare to buy a flower business in Moscow, and a successful one, too, so without knowing the real reasons for its sale by the owner, the transaction should not be made.

However, if you study well the state of affairs in the flower business, which is offered for sale, then you can fundamentally bring down the price, and the purchase transaction can turn out to be very profitable.

Flower business sale

The flower business is sold for completely different reasons: unprofitability, disputes between co-owners, the need to obtain Money for payment of accounts payable, repayment of bank loans. Today on the Internet you can often see advertisements for the sale of a flower business in Moscow.

When making such transactions, it is very important that the property where the shops or salons are located is owned by the business owner. In this case, the transaction price increases many times over.

This is due to the fact that the rent in the capital is unusually high and increases every year. As a result, the flower business in Moscow in some cases may even have a negative profitability, which is one of the reasons for its sale.

Flower home business

If you live in a private house with a large enough land plot, love flowers and understand them, then the best option would be to organize a flower business at home. Some of the most common garden flowers are roses, dahlias and asters.

Such a business will be quite profitable, because you only bear the costs of buying seeds, tubers or seedlings, however, seeds and tubers can be obtained on your own, but rose seedlings must be purchased from nurseries.

In order to do a flower business at home all year round, you need a greenhouse, the construction costs of which will not be so great.

True, this will increase the cost of electricity, but, as practice shows, they will pay off with interest. The main thing is to find buyers: they can be flower stalls, shops, you can also sell flowers yourself.

A friend of mine, growing flowers at home, changes foreign cars every year.

Think about it: is the flower business profitable?

Interesting video How to make money on flowers!

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