How to open a coworking space on it. How to open a coworking center: a detailed guide. What kind of space is needed for coworking

Coworking is a space designed for working together several people at once. Its sizes can be different, it all depends on the type of activity that will take place in the room. The space is equipped with the necessary equipment, comfortable furniture, everything that is necessary for a comfortable activity. A coworking center can become promising business in future.

Freelancers and people who earn on cryptocurrency often need premises, they are free, independent, and need common place work. In appearance, a coworking space can be compared to an ordinary office. There is also an equipped workplace, furniture for rest. But the main difference is independence. Here at the same time there may be completely unfamiliar people who are not connected by anything.

There are situations when a person simply does not have the opportunity to work from home, and renting an entire office for this is very irrational. Then the coworking center will be the best solution to finish work on your project, and at the same time do it with the necessary comfort. It can become.

Coworking center: advantages and disadvantages

In this place, everything is as free as possible. A person is not assigned his desk, the constant change of environment is beneficial. The room is also equipped with a special rest room, a conference room, and sometimes even gym... Everything is based on the fact that the person who paid the rent should get the maximum comfort from his work.

Coworking has become a good outlet for young entrepreneurs who do not yet have sufficient funds to rent an entire office. After all, in addition to this, you need to think over its protection, cleaning, but here everything is much simpler. Good way save a decent amount.

Recently, many firms have resorted to coworking. But so that, finally understanding this concept, all its advantages and disadvantages should be considered. Advantages:

The ability to make friends, or just chat with new people. And if representatives of various fields of activity have gathered in the room, this will be a good chance to slightly expand your circle of knowledge.
In the course of work, you can easily identify real professionals who in the future you can call on your own project.
Nice atmosphere, everything is created so that it is in the room, it becomes as comfortable as possible.
Lack of control, each person feels free, it is much more pleasant to work when you understand that your actions are not strictly controlled. People often come here,.
Efficiency. People who agree to rent understand that they are paying money for this, which means that it is in their interests to approach the project as responsibly as possible. Otherwise, you will have to renew the contract, and these are unforeseen expenses.

The coworking center has disadvantages:

Waste of time... If a person works from home, he does not need to waste time traveling and back.
Not reliability... Being in a team with strangers is dangerous to leave your belongings unattended.
Lots of distractions... There are many different people nearby who can distract, ask questions, and sometimes it is distracting. Likewise, the lack of silence, conversations, can seriously harm the work.

But even these shortcomings do not stop people, because every year all over the world the number of coworking centers is increasing.

Coworking is like a business idea.

In this place, you can simultaneously meet people of different professions. These can be translators, designers, programmers, artists, musicians, and many others. All those people who want to retire and work away from their familiar surroundings.

Due to their popularity, these centers have the opportunity to constantly improve. If initially it was an ordinary room equipped with the necessary furniture, today everything is much larger. There are coworking centers, which have not only rest rooms and a conference room, but also workshops, exercise rooms and even children's rooms, for those who have no one to leave their kids with. The conditions are becoming more and more comfortable and convenient every year. Coworking centers in Moscow are opening more and more often.

Many people use coworking space not as a place to work, but as a business idea. After all, if it is so popular, the chance to get profit from it is huge. However, when deciding on this idea, you need to carefully consider the following questions:

Choice of premises. It is worth understanding what it will be, the profitability of the entire project depends. People around should want to come to this particular building, which means that it should fulfill the following characteristics: be conveniently located, have a good repair, enough free space and adhere to a business atmosphere.
Purchase the necessary equipment, everything that is required for comfortable work should be here.
Recruitment of personnel, it is necessary to hire people who will guard and clean the premises.

The coworking business center will be profitable in big cities. As well as self-organized. Coworking - interesting idea, both for organizing a business and for people who temporarily need a work office.

Coworking center plan

How much money does it take to open a coworking space? For this you can. Approximate calculations can be done this way:

renting a large room - from 150,000 rubles;
repair and purchase of furniture - 300,000 rubles;
staff costs - administrator and cleaner, this is another 50-100 thousand rubles;
purchase of computer equipment - 120-150 thousand rubles.

Initially, you will have to spend about 800,000 rubles, the net profit for the month will be 50-150 thousand rubles. If your business does not appeal to you, then you should study.

Like anti-cafes, our coworking centers are still a relatively new and completely unknown direction. At its core, this is also a space open to everyone. But he does not go to rest and have a good time, but to work. In fact, this is a public office where anyone who does not have their own office or special equipment can come and work. It is possible to build a business at the work of a coworking center by charging rent from those who need a room.

It should be noted that if earlier such services were used only to save on office rent, today business has acquired a new meaning. Business people come here in order to acquire the necessary contacts, establish the necessary connections, and create their own community. Therefore, today coworking centers are formed with their own theme, features that distinguish them among competitors.

Market analysis

Before taking on the direct opening of a coworking center, you need to conduct a market analysis in your region where you plan to open a business. Find out if there are similar organizations in your city or area. If one such center is not enough for a city with a million inhabitants, then for a small town it is quite enough. In the latter case, it is better to abandon this venture and reorient to another business. If you plan to work in big city, then if there are competitors, you should find your own peculiarity, focus on a narrow audience and, of course, be located in a different part of the city relative to competitors.

Center staff

Almost half of the success of the center is its employees. For normal work, you need to hire 4-5 people for different positions:

hall administrator who will follow the rules of order in the halls, communicate and serve clients;
an interior designer who will organize spaces for various thematic events;
a technician who will monitor the technical equipment in the halls;
an event manager who will help organize various events in the halls;
a marketer whose duties will include finding clients and promoting the coworking center on the service market.

You will also need the services of 5-20 volunteers, depending on the scale and focus of your center. You can hire friends, acquaintances, or you can hire students who need experience in this field. In the latter case, they can work for recommendations. Don't forget that coworking is a business in which crucial little things play, so your team needs to be as efficient as possible.

Location

The most the best place in the city for the location of the coworking center - this is the central part or a place near the metro. It is important that the floor plan provides for the possibility of decorating several spacious zones. The ceilings of the building should be high, the windows large and preferably with an attractive view from the outside. Lighting should be as natural as possible, but artificial lighting should not cause any complaints. Pay attention to a good ventilation system.

You should not open a business in shopping or business centers, because the doors of your company must be open around the clock. This will allow you to organize more events that will increase your business impact. Moreover, the center can be organized outdoors in a park area, providing the place with all the necessary communications. But then the space must be provided with all the necessary infrastructure.

Pay attention to the areas near the building that can be equipped with parking or parking. You should consider parking for as many cars as the visitors to your center are offered. Moreover, there should be a fairly spacious entrance to the very center so that a machine with overall equipment can be unloaded. If you are planning a business for more than one year, it must be borne in mind that over time, the number of cars for your customers, and for residents of nearby houses, can at least double.

All this suggests that choosing a place for a coworking center is one of the decisive tasks that a business plan should solve at the start.

Further steps

It is advisable to acquire the selected premises into ownership, and then transfer them from the residential stock to non-residential. Only after that the reconstruction of the premises is started. After the renovation, you need to buy expensive and high-quality office equipment and only after that you need to purchase and arrange additional pleasant nuances, such as a recreation area, a sports corner, a library, etc.

The basic set of equipment consists of the following items:

flip chart;
plasma screen;
tables and chairs;
screen and multimedia projector;
printer and scanner;
wi-fi internet and more.

Characteristics of the premises

So, the premises of the coworking center should be divided into several zones:

kitchen;
recreation area,
working area;
smoking area;
restrooms.

The most time consuming part that a business plan must take into account is the renovation of the premises. To do this, you can hire interior designers who will think over the ergonomics and aesthetic aspects of the premises. How to arrange them specifically depends on the focus of your business, your financial capacity and fantasy.

As already mentioned, in addition to working areas, a kitchen should be provided in the room. This should be a room with a separate entrance, where there are:

tables with chairs;
electric kettle;
microwave;
cooler;
hood.

But it should be borne in mind that in the course of the work of the center, the situation in the premises can change more than once. Firstly, it can be rebuilt for various events. Secondly, it will have to be adjusted to the needs of your target audience... Therefore, from the very first days of the work of a coworking center, it is necessary to listen to the opinions and wishes of customers, as well as keep track of where they most often spend their time.

Behavior rules

Since many different people will gather in your space, you should develop special rules behavior at your center. This will help to minimize all possible conflicts and prevent inconvenience.

As a rule, the list of such rules includes:

observance of silence;
rules of conduct in the kitchen;
workplace rules of conduct;
appropriate behavior in the meeting room.

The code of practice should be posted in a conspicuous place. There should also be an indication of what the consequences will be for their violation. Usually prescribes cleaning the premises, taking out the garbage.

But on your part, you must also organize the opportunity to comply with these rules. For example, it is necessary to provide for the opportunity for customers to change their shoes, leave outer clothing and not worry about its safety.

Business orientation

The larger your city, the more all kinds of micro-cultures in it. You can start your own business if you focus it on one of them. Then gradually expand, capturing an adjacent audience. Think about the needs of which audience you can best meet, what your center can offer them. For example, you can organize a space for the exchange of experience, or to gain new knowledge, provide an opportunity to advertise and present your products, and so on. For each of the areas, you need to develop your own program that will be beneficial to customers.

This nuance is very important if you start from a small center with one or two work areas. But if you have a large hangar or a multi-room apartment, you can organize the space at the same time for different thematic groups: programmers, artists, handicraft lovers, etc.

Business promotion

The plan for promoting this type of service should be based primarily on using the capabilities of the Internet. Create your website, which fill as much as possible with information about the center. Post regularly news and event reports on it, tell about promotions and new opportunities. Also make pages on the main social networks, where you can also drop reports, photos and videos about the events held. Be sure to include various webinars in your business plan.

Do not discount the media as an advertising tool. They can provide both direct advertising and the same reports on the events held. If you constantly have interesting events and other meetings, media representatives themselves will willingly cooperate, as with a reliable source of interesting information.

As a supplement, you can use other advertising tools, for example, holding promotions, distributing flyers, and others.

List of services of the center

For effective work it is important to form a detailed and clear list of the center's services and their cost. The greatest returns, according to entrepreneurs operating in this area, are provided by educational or entertainment events. Among them, the most profitable is to conduct webinars, conferences, thematic lectures, weekend markets. They account for about half of the revenue. At first, it is worth holding small, sometimes free events in order to explore the interests of the audience. Then organize more advanced programs. Or you can simply offer space for rent without actually organizing events.

In any case, it is necessary, together with lawyers, to draw up a detailed contract for the provision of such services, as well as an application form according to which the premises will be leased.

Formation of a price list

Payment for the services of the center goes for the rent of premises or workplace. In both cases, a flexible payment system must be envisaged. Usually they offer a per-minute payment system, which allows a person to understand at first how much a given space suits him for work. The rental price in this case is 1.5-2 rubles. in an hour. Subscriptions are further offered. For example, you can buy a card for a month for 8-12 thousand rubles. with full reservation of the selected workplace.

A coworking center is a kind of "communal office" that provides places for work, business meetings and a variety of events for a fee. Here you can rent a permanent job or just go in for an hour, make important business contacts or get interesting business ideas.

For successful development a combination of many factors is important in the center: a good location, affordable fees and the presence of a business community that needs additional premises. So what is coworking and how to start a coworking center from scratch?

The coworking center is a novelty for the Russian business community, the first projects appeared only a few years ago. The term was formed from two English words and literally means "teamwork".

The essence of the project: leasing a workplace or a certain space for events: seminars, conferences, business meetings.

The place can be rented for a day, several days, a month. Some centers offer hourly and even per minute rental options. Today, coworking is intermediate between an ordinary office and working from home.

Potential clients of the center can be:

aspiring entrepreneurs;
journalists, designers, programmers working as freelancers;
consulting specialists;
nonresident companies organizing field seminars, trainings and other events;
writers;
students and schoolchildren;
representatives of creative and professional communities.

Think over the list of services. A modern coworking center should have a kitchen area where you can make tea or coffee and even heat up food in the microwave. Many centers include secretarial services in their rent.

Unlimited high-speed Internet is required throughout the center, as well as a full set of office equipment: computers, laptops, printers, scanners, copiers, video equipment, etc.

The ideal working mode is around the clock. On weekends, you can organize various quests, holidays, entertainment activities for children and adults. Please note that the entertainment component is not suitable for all customers. Target your audience.
Assemble a team. The center needs a manager (his role can be a business owner), a development manager, a marketer, several office managers, and cleaners. Some of the staff can work remotely. Volunteers can also be involved in the business, as well as relatives and friends. It is important to gather around you enthusiastic and creative people who like to lead projects from scratch.
Calculate the cost of services. The price should be as flexible as possible. It can include hourly or per-minute rentals, full-day rentals, monthly subscriptions.

What is a pawnshop and how to open your own pawnshop from scratch - read

Provide a system of discounts for regular or new customers. When setting prices, focus on projects that are already operating in your city. There is no need to lower prices; you can increase the attractiveness of the new center with the help of interesting bonuses.

Think about safety. For round-the-clock security, it is possible to use a private security company, surveillance cameras and convenient system access (for example, magnetic cards for regular customers). Required lockers for personal belongings.
Spend advertising company, spreading information about the new center at professional forums, industry exhibitions, posting leaflets in shopping and business centers. Be sure to start a website with a detailed price list, full description of services and beautiful photos of the center. The feedback system is also very important.

You will be able not only to attract potential customers, but also to improve the work of the enterprise, focusing on positive and negative reviews.

An approximate business plan for a coworking center with payments in rubles.

Coworking business plan with cost and income calculations

The main project costs should take into account:

rental of premises - from 70,000 rubles;
repair and design - from 50,000 rubles;
utility bills, Internet payments and taxes - from 20,000 rubles;
costs for furnishing and equipping premises - from 200,000 rubles;
advertising expenses - from 5,000 rubles;
staff salaries - from 60,000 rubles.

In a medium-sized coworking center, you can equip up to 50 workplaces. Renting one costs from 5,000 to 12,000 per month, depending on its size.

Thus, the monthly income will be at least 250,000. According to the business plan for coworking, the payback period of the project is about a year, the process can be accelerated by connecting additional services.

How to draw up a business plan yourself: a sample and step-by-step instruction contained

Don't expect super profits from your own coworking center. The main task of the project is to gradually develop in the right direction. Having mastered one site, you can think about the next. As a result, the project can become a network, which will significantly increase its profitability.

What is coworking and how coworking centers differ from office centers, you can find out in the following video:

The article discusses the main elements business plan for the coworking center... Coworking centers in Russia are only gaining momentum, although in foreign countries this is a well-known concept and a popular type of organization of activities. In this regard, the level of competition at russian market low, which will allow a novice entrepreneur to occupy his own niche.

However, it is necessary to focus on detailed analysis of demand. This is best done within business plan for coworking center... All the necessary information is structured in it, further steps are justified, as well as the necessary calculations are carried out and the financial model of the future company is built.

Key features of a coworking center business plan with calculations

Features of a coworking business plan

As mentioned above, one of the main stages in the process business planning coworking centers is the study of the demand from the population for this type of service. Since the circle of consumers is limited, before opening, you should study the number of potential customers and how much they are willing to pay for it.

In addition, you should focus on calculating efficiency and return on investment, as well as forecasting profit.

Competently composed marketing plan in business planintegral part of the launch coworking.

Description

Files

Business to create coworking centers involves opening a space where people work, renting a workplace for a specific time. This space involves the provision of the following services:

Providing a workplace with all the necessary equipment;
The ability to use meeting rooms;
Organization of educational courses and seminars;
Coffee and drinks are included.

Thus, a territory is organized in which a working atmosphere reigns, which is important for the target audience, which includes:

Freelancers;
Businessmen;
Self-employed.

In a word, people whose work is not tied to a specific place, however, they need infrastructure to hold meetings or they are simply not comfortable or not able to carry out their activities from home.

1 - Summary

1.1. The essence of the project

1.2. Investment volume for launching a coworking center

1.3. Results of work

2 - Concept

2.1. Project concept

2.2. Description / Properties / Characteristics

2.3. Goals for 5 years

3 - Market

3.1. Market size

3.2. Market dynamics

4 - Staff

4.1. Staffing table

4.2. Processes

4.3. Wage

5 - Financial plan

5.1. Investment plan

5.2. Funding plan

5.3. Sales plan for developing a coworking center

5.5. Tax payment plan

5.6. Reports

5.7. Investor income

6 - Analysis

6.1. Investment analysis

6.2. The financial analysis

6.3. Risks of a coworking center

7 - Conclusions

The business plan of the coworking center is provided in MS Word format - it already contains all tables, graphs, diagrams and descriptions. You can use them "as is" because it is already ready to use. Or you can adjust any section for yourself.

For example: if you need to change the name of the project or the region where the business is located, it is easy to do this in the section "Project Concept".

Financial calculations are provided in MS Excel format - in financial model parameters are highlighted - this means that you can change any parameter, and the model will automatically calculate everything: it will build all tables, graphs and diagrams.

For example: if you need to increase the sales plan, then it is enough to change the sales volume for a given product (service) - the model will recalculate everything automatically, and all tables and diagrams will immediately be ready: monthly sales plan, sales structure, sales dynamics - all this will be ready ...

A feature of the financial model is that all formulas, parameters and variables are available for change, which means that any specialist who can work in MS Excel can adjust the model for himself.

Rates

Feedback from our clients

Feedback on the business plancleaning company

We express our gratitude for the work done to create a business plan for the cleaning company. Thanks to this business plan the bank approved a loan for 18 million rubles for 6 years.

Elizaveta K.L., Kazan

Feedback on a business plan for opening a pawnshop

The business plan plan downloaded on the website contains a very clear and accessible description of both the business in general and its financial component in particular. Calculations show a fairly clear picture of actions and are convenient to use: make edits, adjust investments, sales, expenses. All formulas are editable and transparent.

Ivan Nekrasov, city of Pskov

Review of a business plan for home delivery: pizzas, sushi, lunches, rolls, pies

The business plan was prepared by the website consulting company in accordance with the requirements, with high quality and even a little earlier than the agreed date. As a result, we received funds from a private investor in the amount of 50 million rubles.

Oleg Alexandrovich, city of Sarov

Typography business plan review

An extremely correct business plan. He helped our printing house get a loan from Sberbank, necessary for the expansion of production (21 million rubles), for a period of 4 years.

Sergey V.V., Nizhny Novgorod Region

Benefits of coworking

The main alternatives to coworking cents are working from home, as well as in various cafes and anti-cafes. The advantages of using coworking space are:

Communication with like-minded people;
Everything for meetings and negotiations;
The ability to use a scanner, printer and other equipment;
Cheaper than office rent;
No distractions
Comfortable conditions and creative atmosphere;
Convenient location.

It should also be noted that, as a rule, drinks are included in the price, in addition, a separate dining area is organized, which creates optimal conditions.

Also, specialized coworking centers are gaining great popularity, where representatives of one profession, for example, designers, copywriters, website creators, etc., are united.

The indicated advantages coworking center should be reflected in the program of marketing activities within business plan.

Premises for a coworking center

The key to success coworking business is a properly selected room, the main requirements for which are:

Good location. Best of all, if it is the central part of the city or a business area.
Design. The more attractive the design solution is, the more people will strive to work in a given place, this is especially important for creative professions.
Various zones are provided. For example, work area, meeting rooms, conference rooms, kitchen, recreation area, administrative premises.
Good ventilation system, natural light.
Availability free parking... This is especially important when located in the city center, since, as a rule, clients come for several hours.

Stages of launching a coworking center business plan

To start business for organizing a coworking center you will need to go through the following steps:

Analysis of the market situation. Competitors, demand, pricing procedure, factors external environmentinfluencing development.
Description of the concept, including ideas, goals, list of services, creation of a price list, etc.
Determination of the list of advertising and marketing activities.
Drawing up a financial plan, calculating the feasibility and effectiveness of the investment.
Registration as legal entity or individual entrepreneur, registration with the tax authority, the choice of the taxation system, opening a current account.
Search for premises, approval of a design project, implementation of repair work.
Purchase necessary equipment and furniture.
Conducting an advertising campaign.
Selection and recruitment of personnel.

Thus, in the end, based on a previously compiled business plan opens coworking center.

Investments foreseen in the coworking business plan

For start coworking business the following investments will be required for initial stage:

Premises rental - xxx rubles.
Design and renovation work - xxx;
Purchase of equipment - xxx;
Registration and opening of a current account - xxx;
Advertising and marketing - xxx;
Money supply - xxx.

Total from 5 to 50 million rubles. depending on the premises, since it is its rent and equipment that accounts for the bulk of the start-up investment.

For this you can use both your own and borrowed funds... To obtain loans or attract investors, you need a professionally drawn up business plan. Ready coworking business plan can be downloaded from the link below. There the financial model is calculated and all the necessary information is structured.

Another promising option for business development is cryptocurrency mining. will help you understand all the nuances of this direction.

Coworking equipment

To organize a comfortable space coworking the following equipment should be purchased within business plan:

To create jobs - computers, printers, scanners, copiers, office equipment, speakers, headphones, webcams.
For conference rooms and meeting rooms - a projector, plasma panel, magnetic board.
For the recreation area - a coffee machine, a cooler, a microwave oven, a refrigerator, a kettle, a toaster, etc.
Furniture - tables, chairs, sofas, poufs, wardrobes, etc., provided by the design project.

In addition, it is important to provide for the mandatory connection of high-speed wireless Internet and a charger. Expenses coworking centerfor the purchase of equipment are included in the financial plan business plan with calculations.

Promotion of the coworking center

The main task of an entrepreneur at the initial stage is to attract as many visitors as possible. To do this, you can take the following steps. These activities and the budget for them are recorded in business plan for coworking center.

First, create a marketing website and social media groups for coworking business and engage in their promotion among the target audience, since clients are active Internet users.

Secondly, the presence of a bright sign and distribution of leaflets near nearby coffee shops and anti-cafes will become another channel of influence on potential customers.

Third, it is important to provide bonus system for regular visitors or a discount when buying long-term subscriptions. Alternatively, you can make a free trial visit.

Finally, the organization of several large educational conferences and webinars will allow you to introduce the maximum number of people to your coworking center.

Coworking income and expenses in the business plan

They are displayed in financial plan business planand serve as the basis for calculating the profit forecast coworking center.

Costs of coworking centers

The costs are necessary to maintain the working space of the coworking space and ensure its development and include:

Premises rental - xxx rubles;
Utility bills and communication services - xxx;
Tax deductions - xxx;
Salary - xxx;
Equipment maintenance - xxx;
Organization of drinks and meals - xxx;
Advertising - xxx.

General running costs business coworking centers will be from xxx rubles. monthly and will be covered by visitors' payments for services.

Profit forecast for coworking business plan

Profit is projected based on revenue, the bulk of which is service fees coworking center:

For rent of workplaces - from xxx rubles. per month;
For an entrance ticket to events - from xxx rubles. per month;
For additional services - from xxx rubles.

Total total monthly revenue can reach xxx rubles. Then, with the available costs, the net profit in coworking business plan will be from xxx rubles.

Personnel in the business plan of coworking centers

IN organizational plan the coworking center provides for the following positions:

Administrator;
Marketer;
PR manager;
Accountant;
Hall employee;
Working.

In addition, when creating a design project, you will need a designer. Total number depending on the scale business coworking center will be from 7 or more people.

The structure of the financial model of a coworking center

The financial model is a separate file in MS Excel format - in fact, it is
a separate product designed for planning a business and calculating all of its
indicators. Each of the parameters of the financial model can be changed manually.
There are no macros in the financial model. All formulas are transparent and available for
changes.

In the process of working on a business plan, we look through dozens of different sources
information. This includes data from equipment suppliers, and industry portals, and interviews with market experts, and data from official statistics - such a systematic analysis of the data gives a complete picture of all project parameters: prices, equipment costs, premises cost, costs, etc. ...

Should you open a coworking space?

The presence of a low level of competition and the demand for this product on the market create favorable conditions for development business to open coworking centers and making a profit.

This will require a well-structured system at the planning stage in the format of a business plan. We have already compiled a ready coworking center business plan, which included all the necessary information and all the calculations. You can download it from the link below and start implementing the idea right now. If you need additional funding, then this document will help in negotiating with bank employees and investors. At your request, we can also draw up an individual turnkey business plan, where we will take into account all your wishes.

Detailed study of customer needs and consideration of them in the project creating a coworking space will allow you to provide the necessary customer flow for maximum profit.

For Russia, coworking is a new phenomenon. These are specially equipped premises for freelancers and business meetings. In the common area for work, everyone can find a convenient place where they will not be distracted. The idea seems quite promising.

The first one opened in the USA in 2005, but for Russia this phenomenon is new, but already appreciated. There is an opinion that mostly freelancers come to work in coworking spaces. This is not entirely true - the premises for holding business meetings are required by businessmen who have come from other cities and countries, you can often see lawyers, translators, even artists and writers here. Coworking is a common area for work where everyone can find a comfortable place where they will not be distracted.

When studying American coworking spaces, it turned out that in some of them, each workplace has a specific purpose, and the space is divided into separate zones with signs "I work", "I will be glad to communicate", "I will not refuse help." Interesting is the practice of the most popular coworking centers that have introduced the "Office in an office" scheme. The room is divided by translucent partitions into segments, each of which has a desk with a chair and a small wardrobe. If necessary, partitions and furniture can be easily dismantled and the space becomes common. If a workplace tenant brings a new client to the coworking space, he is entitled to a discount, and this technique also works. Many coworking spaces allow casual visitors to work for free, and regular visitors are asked to pay for the space.

Prospects for coworking in Russia

In our country, coworking spaces began to open not so long ago, users are just looking at this innovation, some perceive the offer to work outside the home and office with irony and bewilderment. The best evidence of the idea's usefulness is the demand for co-working. Apparently, the need for equipped work areas "for hire" arose long ago, so people began to gather in them without much persuasion. Workplaces are rented by:

Consultants, attorneys and other professionals who need a workspace from time to time.
Small firms rent office space.
For companies with employees in different cities, it is more profitable to periodically rent work places.
Novice businessmen hold meetings in coworking spaces, since renting or buying an office in a large city is unreasonably expensive.

This will require investments, the size of which depends on the area of \u200b\u200bthe premises, its location and condition. Under favorable conditions, the investments will pay off in a year, but you should not postpone the organization of the business, since in the near future this idea will become relevant and the competition will increase. The growing number of freelancers allows predicting the popularity of coworking spaces.

Workplaces, premises for conferences, trainings and business meetings are rented by the most different people and firms, but freelancers remain the main users. Many freelancers would like to combine a free schedule, independent planning and lack of control from the management with the attractive attributes of office life: the opportunity to communicate, exchange experience, modern equipment. In short, coworking spaces are the perfect place for extroverted freelancers.

Where to look for a coworking space

Of course, it would be good to settle in the business center of a metropolis with an abundance of businessmen, IT specialists, freelancers who constantly need places for negotiations, solving business issues, and solitary work. It is unlikely that startups can afford renting or buying such a space, and there is always a lack of free space in the city center. Look for a convenient location near a traffic intersection or metro station. It is good if there is a parking place nearby, since many business people travel by private transport.

Pay attention to the landscape outside the windows - it turns out that visitors to coworking spaces are not indifferent to beauty, and places with a view of the wasteland visit less than those located near the park.

If you are planning to open a small coworking space with several rooms, decide which visitors you are targeting and design the interior taking into account the specifics. Naturally, artists and programmers have different requirements for the design of the premises, as do hand-makers and sales agents. In a mini-center with several large rooms or in a separate building, you can arrange several different zones and attract visitors of different professions and tastes.

Organizational matters

Transfer an apartment from residential to or, or rent.
Make a plan for dividing the area into separate zones.
Make office renovations.
Purchase and install good office equipment.
Designate smoking areas and lounges, set up sofas, armchairs, hammocks for short breaks. Try to find an area to install a fitness machine, a small kitchen with a cooler, coffee maker, refrigerator, toaster, microwave, cookware, etc.

Basic list of office equipment for coworking:

internet (wi-fi);
computers;
scanner;
a printer;
projector with screen;
plasma panel;
magnetic board with markers.

Coworking spaces should be different in size, number of jobs, and type of placement.

Try to involve organizers of seminars, trainings and educational courses in the coworking space. Firstly, the proceeds from such events are always significant, and secondly, it will be a good advertising ploy: advertising their training, etc., the organizers will definitely indicate the place of its holding, that is, your address. Invite local media to host conferences, round tables, interviews on your premises in exchange for preferential rent of your workplaces for freelance correspondents, distributors and other employees. At first, do not be afraid to rent out your premises for a minimal fee, your task is to gain fame and establish yourself from the best side.

The price of a workplace with a computer and a full set of office equipment should be different from using wi-fi and a table. For regular customers issue discount cards for pizza delivery or taxi discounts.

Staff

The success of any enterprise largely depends on the team. For coworking spaces, this rule is especially important - friendly staff, comfortable space and working conditions determine the attendance and, as a result, your income. A person working in a coworking space needs to be enthusiastic, welcoming, trainable and quick-witted. It is important that employees know how to work in a team, be sociable and competent.

How beneficial is it?

You should not count on a quick payback. The purchase or lease of a large space, equipment, renovation, interior design - all this is expensive and the payment for jobs will not be able to cover the costs in a few months. Coworking should be perceived as an idea that will bring good profit in the long term. If you manage to attract many visitors, become popular and discussed, they will come to you for years, attracting more and more new visitors. It is worth taking on the organization of coworking if you have a specific goal, sufficient funds and a desire to work for a long time.

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