Creation of social advertising on ecology. Social advertising that makes you think about the world around you. The result of my work

The "father of advertising" David Ogilvy ascribes to his contemporary Howard Gossage the following quote: “ Advertising justifies its existence when used in the public interest, it is too powerful a tool to be used exclusively for commercial purposes ". We agree with this statement, so we publish for you a selection of effective social advertising.

Torture victims are people like you and me

Stop the Violence: Don't Drink While Driving

Premature end: "If you smoke, according to statistics, your story will end 15% ahead of time."

World Wide Fund for Nature: This is scary. And this is even worse.

Your skin color shouldn't dictate the future

As we turn the page, deforestation continues

Hate

Elm Grove Police Department: Radar combined with PSA. The board displays the speed of a passing car and the message "46 days in the hospital." Slogan: the slower the better

Save paper - save the planet

Polluted air kills 60,000 people a year

Empathy doesn't help. Become a volunteer. Change your life

Protect the Birds: Don't Throw Trash

What do we see when you smoke

Anti-cruelty. Animal Defense League: This Is Not Football

Bangalore City Traffic Police: Don't Talk While Driving

Child Soldiers: This is not happening here, but it is happening now

Art Director Pius Walker, Amnesty International, Switzerland

Censorship is lying

Don't get distracted while driving

A species dies out every 60 seconds. Every minute counts

Innocence in Danger: Where's the Pedophile?

Art director: Michael Arguello. Copywriter: Bassam Tariq. Additional Photos: Jason Musante

Sexual predators may be lurking on your child's smartphone

Smoking leads to premature aging

You are not a sketch. Say no to anorexia

Abandoned children feel invisible. Stop child abuse

Australian Childhood Foundation, JWT Melbourne

Global Action for Animals: Plastic Bags Kill

Keep the sea clean

Failure to keep your distance is not worth it. Pass the truck

Society for the Conservation of Marine Fauna (SSCS): When You See Tuna, Think Of A Panda

Sleep is stronger than you. Do not drive when sleepy

See how easy it is to feed the hungry?

Self-cause cancer

Deforestation and the air we breathe: before it's too late

For the homeless, every day is a struggle

Warning beer mug: Please don't lose control of your drinking

One of the children is holding something that is forbidden in America. Guess what exactly?

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The power of the impact of social "green" advertising on the minds of ordinary people should not be underestimated, especially in our country. Environmental issues in Russia, and in most of the CIS countries, do not withstand even the slightest onslaught from people in constant pursuit of profit. Many do not even realize that their actions are harmful to the environment. We would like to bring to your attention another portion of social advertising. Let's hope that in the near future such advertising will appear on the streets of our cities.

Before the child learns to go to the toilet, he, which will be about 3.5 tons of difficult-to-recycle waste. The same goes for paper napkins and toilet paper. Unlike diapers, a person will “stain” them all his life. The original attribute of the toilet room, presented in the photo, will make anyone think about the fact that there is a felled tree behind each napkin ( in this case ).

Another way (more radical) limit the use of toilet paper in the toilet. This attribute of the toilet room is very much reminiscent of the poster we are about, but just in case, we present its image below.

It is difficult to pass by such a poster, installed in one of the cities of China. A passer-by will definitely pay attention to the pipe that drops wastewater into the river, hesitate and may even take any steps to prevent further pollution of the reservoir.

In general, the Chinese began to pay great attention to social eco-advertising. In the photo presented to your attention above, a piggy bank for collecting Money for the construction of water reservoirs in Western China, which suffers from the most severe droughts.

Another no less original way to attract the public to the problem of the lack of clean water. In the world, millions of people do not have constant access to clean drinking water... Every day on Earth, 4200 children die from diseases associated with. Dirty water vending machines have appeared in Manhattan. A bottle of such water costs $ 1. All the money raised goes to solving problems with clean water in developing countries.

". Why are you worried about trifles because of this? "

A beaver can damage 200 trees a year, but a human?

"Our potatoes grow closer than you think." Advertising from the "Buy Local" cycle (transporting goods over long distances is associated with high energy costs and CO 2 emissions).

Weighing bench on the streets of Amsterdam (Netherlands)... Maybe some should limit their food needs?

Another original way to use outdoor benches in social advertising, which we are talking about.

“46 days in a hospital bed. Speed ​​limit 25 miles per hour. " A roadside billboard that measures the speed of a car and informs the driver how much time he can spend in a hospital bed.

Protection environment and animal rights is one of the most pressing issues of our time. Tropical forests are constantly being destroyed in the world, tons of harmful substances are thrown into the atmosphere, animals are exterminated for the sake of valuable fur or a delicacy, pets are thrown out into the street. In this regard, environmental social advertising has been greatly developed, which contributes to the protection of nature. I must say that often such materials are very cruel, even shocking, but only by applying the principles of naturalism, you can show people the real harm caused to the environment. In my work, I will consider the most interesting, from my point of view, examples of social advertising in the protection of the environment and animal rights.

The largest number promotional materials publishes Greenpeace, followed by Global Fund wildlife”(WWF) and the radical organization People for the Ethical Treatment of Animals (PETA). All materials can be divided into three groups: print, video and promotions.

Deforestation is one of the most serious problems. The consequences of their cutting are obvious: the natural habitat of animals is destroyed, the amount of oxygen in the Earth's atmosphere decreases.

Tonga Workroom Agency (Shanghai) offered a very unusual idea- A near-interactive paper towel bin to draw attention to saving paper and ultimately preserving forests is highly commendable. Every day the trees on the device shrink and shrink.

Y&R Singapur's creative concept for the animal welfare society ACRES in Singapore emphasizes that deforestation causes animals - from insects to elephants - to lose their habitat and die. Instead of logs, the severed legs of the elephants are loaded into the car.

The international environmental organization Greenpeace and the Brazilian branch of Young & Rubicam have rewritten the most famous children's fairy tales in a new ecological and eschatological way.

In these new fairy tales, Little Red Riding Hood goes to her grandmother through a forest of stumps, the Little Mermaid lives among the garbage, and the Ugly Duckling in drips of oil seems completely ugly. The slogan reads "You don't want to tell your child such tales, do you?"

200,000 trees have already been cut down for the golf courses. Greepeace ran ads against their distribution. The poster depicts a man in a golfer's pose, not with a club, but with an ax in his hand.

Publicis Mojo has partnered with Greenpeace to launch a stunning Breath video. Pictures of ebb and flow, voiced by someone's even breathing, make a tremendous impression. The video creates in the audience the feeling of something sacred and immense. The tegline, showing through the black background, appears in time with the breath: “Half of the oxygen we breathe comes from the oceans. Let's keep our ocean alive. "

The International Fund for Animal Welfare (IFAW) campaigned for environmental pollution in rivers and seas, and a series of posters designed by Springer & Jacoby perfectly convey the message of the environmental threat without words. Figures of dolphins, seals, pelicans are laid out from garbage. Slogan: “Sea animals are no longer washed ashore” (Appendix 1).

News Outdoor Managing Director Maksim Tkachev said: “The new flight of the campaign“ All the same ?! ”once again calls for an active life position... It depends on each of us whether the city will be clean or dirty. If each of us brings the trash to the trash can, he will not only help the city, but will also win a small victory over his laziness and indifference. "

“As part of this campaign, we raise a very important issue for everyone,” says D. Korobkov, Chairman of the Board of Directors of ADV Group. - It is natural for us to maintain order in the house, but many do not think about the need to take care of the nature and cleanliness of city streets. Our world is catastrophically polluted - and this is the work of human hands. We must remember that the preservation of nature depends only on us "

Types of social advertising dedicated to environmental problems

Social advertising has many functions: informational - to notify citizens about the presence of a certain social problem and draw attention to it, economic - to form a point of view that would help to partially or completely eliminate the social problem, which would lead to an improvement in the welfare of the state, educational - for dissemination of certain social values, their inculcation in society, social - for the formation of social consciousness, change the behavior of both society as a whole and its individual citizens. Social advertisement able to influence the right people on the mind.

  • - posters;
  • - shields;
  • - leaflets;
  • - emblems on consumer goods;
  • - graffiti;
  • - comics;
  • - the photo;

 

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