Only like-minded people strengthen the team. The strong only respect strength

School of Yuri Okunev

Hello friends. Yuri Okunev with you.

Today about the book

Batyrev Maxim: 45 manager tattoos. The rules of the Russian leader.

Main idea: I share the principles of people management that have been worked out.
Key points: 45 principles. See the list below.
How to apply: as a checklist to test the skills of a manager at home or employees. It is possible and as an interesting reading for the evening.

Will I reread: no, you can use a list of principles.

Is there material in the training card index or in the doubling list: list of principles, portrait of the head of department.

Impressions: the most positive. Easy to read. All examples from personal experience the author. Impressions like after a good conversation with an intelligent person.

Bonuses: by sending a letter to the address indicated in the book, you can get from Maxim his list: top 20 business books and a list of 45 films about business.

List of principles:

First, learn to play by the rules, then come up with your own;
Read, comprehend. Train the main muscle;
Letting go of the wrong strategies is a sign of strength;
What is obvious to you is not obvious to others;
Look for the strong, the weak will stick themselves;
Anyone can be forgiven for a mistake (under certain circumstances;
Don't do the work for your subordinates;
Don't negotiate with terrorists;
Clients are our everything;
And even in a pub, you are a manager!
Don't work with mentally disabled people;
Call things by their proper names;
Do what you preach;
The flock copies the leader;
Good must be rewarded and evil punished. Is always;
Teach - heal - wet;
You need to develop not weaknesses, but strengths;
The strong only respect strength;
Only like-minded people strengthen the team;
Do not discuss decisions taken with subordinates;
Recognizing the specificity of death is similar;
Praise people;
Don't count on human gratitude;
The team is created only by common work;
The manager must be extreme;
Time is more important than ideality;
Protect the interests of your manager;
People will do when it is easier to do than not to do;
Growing people is your main goal;
Any idea you have can be questioned;
FIG analyst during the crisis;
There is no justice;
First we fight the consequences, then the causes;
Everyone is responsible for themselves;
Business coaching is evil;
Be consistent: they will start to squeeze you
Don't trust the people of dreams, trust the people of the goal;
Any ambiguity is interpreted as worse for you;
Any words you say can become a challenge;
A single conceptual apparatus improves controllability;
Discipline is the mother of victory;
Change the weak to the strong;
Do more than is necessary;
Do not be afraid when you are alone. Be afraid when you are zero;
Always remember: one day you will be fired.

No part of this book may be reproduced in any form whatsoever without the written permission of the copyright holders.

* * *

Dedicated to my main teachers Valery Vladimirovich and Tatyana Vitalievna BATYREV

Any resemblance to real people, please consider it an accident.

During the writing of the book, not a single person and not a single animal was hurt.

Resolution: study, outline, comprehend, apply!

You need to read this book. Thoughtfully. Leisurely. If you are a leader or want to become one. If you are successful and if not very successful. Why? It was written by a PROFESSIONAL. The person who systematized and described his WAY. To success. Attention: not luck. To success.

You may be asking: what is success? And add: well, you know, this is such a complex concept ... Of course. You're right. But there is one sign that takes into account all the nuances. Successful person to the question, are you happy, answers: Yes... He does not say: well ... happiness ... you know ... it is different for everyone ...

This is a book about management. There are millions of management books. But this book was written by a professional. And he described the rules, the effectiveness and significance of which he tested on himself. And therefore, he has the right to share with you.

You may ask: what are the guarantees? None. For there is no technology that will allow you not to use your head. That is why I put such a resolution in the headline.

Management rules from Maxim Batyrev (he is known by the nickname Combat) are specific, practical, effective and well-grounded. They are based on the principles of effective management. Therefore, if you start using them, you will see: the work of your subordinates becomes more meaningful, responsible and effective.

Will these rules be easy to apply? Perhaps not. And it will not work out all at once. Because using any new skill requires changing your habits. But it is our current habits that do not allow us to be in the desired point in the world. So…

True, there is another way. For example, sit under the tree and wait for Santa Claus. Or buy "pills of happiness", especially since there are a lot of sellers.

Is it enough to learn these rules to become an effective leader? No. There is not enough knowledge in management. The leader goes the way of the warrior... And he knows that the pinnacle of mastery is unattainable, but every day is given to us to get one step closer to it. And the master is not the one who reached the heights, but the one who is always on the way. Therefore, Maxim Batyrev is a master. And its rules deserve attention.

Perhaps some of the rules will scare the fine-minded and quivering leaders who are eager to turn their structures into a flock of happily fluttering content moths, joyfully and inspiringly working under the guidance of a wise and kind boss. And they regularly bring him buckets of nectar. If you are a bit like the type described, then this book is not worth reading. To avoid, as they say. Since there is not a word about any kind of " corporate values", Which many are trying to" feed "their companies in the hope of a result. I have read a lot of such documents. They all resemble a bad Bible translation. And none of them work. Which is quite surprising to the authors.

So, Maxim's rules work. If you will apply them, and not limit yourself to reading the text.

Do I agree with Maxim Kombat Batyrev in everything? No. Some questions I propose to solve in a different way. But for Maxim - the result, so his methodology must be studied. And as the great Confucius taught us, "... there are different ways to achieve a result."

In 2013, I celebrated the 20th anniversary of my work in the profession. I have trained many leaders. But when my technology is approved by the leaders - masters such as Maxim are a separate pleasure and a special pride.

Alexander Fridman,
consultant and business coach in the field of professional exploitation of personnel

From the author

- Boomerang was invented in Australia. What would have happened if it had been invented in Russia?

- Why do we need a boomerang? We have a rake!

Joke from KVN

They say that everyone wants to write a book. At the same time, there are a thousand reasons why this should be done “later”. The last time, a couple of years ago, I came up with this reason: I do not have enough convincing arguments for managers (as I call executives, not salespeople) to buy this book.

Becoming a winner in all-Russian competitions « Commercial Director of the Year 2012 ”(conducted by Salecraft),“ Manager of the Year 2012 ”(organized by the International Academy of Management and the Moscow Government) and entered the TOP-1000 best managers country according to the publishing house "Kommersant", I found such arguments. For example: Chto Do Konsult, of which I am one of the directors, has become the undisputed leader in its industry for the fifth year in a row.

We were not always leaders, and I was not always a director. Consultant for strategic management organizations, Tigran Harutyunyan says that my success is not a classic case for world practice: I managed to achieve it in just eleven years, without connections, kickbacks, European education, but with a thousand mistakes, a hundred falls and serious tests such as four hours of sleep a day in for several years.

Why would a top manager write a book? Not to a consultant who will sell his name and services thanks to her, and not to a business owner who will thus promote his company? Top manager - why?

For example, because we have practically no domestic books that hired managers write for hired managers. At the same time, there are orders of magnitude more hired managers than owners and consultants.

This is the first thing.

Secondly, this book is about the fact that you need to be able to be grateful. Those people from whom you learn both good and bad. Teachers, managers, employees and loved ones.

Everything that is described here took place within the same organization - in the company "What to do Consult", which turns 20 in 2013. The book shows our organization from the inside - with all the difficulties, problems, internal cuisine. Sometimes it happens: you read about a cool company, and it rolls up a lump in your throat, it becomes disgusting from pretense and falsehood. Everything is true here. Here is about fate with its twists and turns and about how we went straight together.

I tried very hard to read it easily, as I hate cautionary stories like “how to become a successful / billionaire in 24 hours” or books of ready-made management recipes. After all, even if you absolutely accurately reproduce all the technologies and methods from such books, they will not work in the absence of a solid foundation on which your company and your division are built. And the foundation is, first of all, the principles by which you do business. In this book, I call the principles tattoos, since they were forever imprinted on me after various events in my life. From a blow to the jaw to waterfalls of women's tears. These are my rakes, these are my bumps, these are mine tattoo... My manager Olga Firsovna Samokhina says that in this book I bare my managerial heart to the reader and that not everyone can decide to take such a step.

The title of each chapter is tattoo, left for a long memory by the lessons that the fate of the manager taught me and other sharp turns of life. They will never disappear from my memory, like real tattoos - from the body, and they always accompany me.

My main goal is to explain why you have to do business in exactly the way described here if you want to be successful. Behind each new chapter lie meaningful actions, someone's pain, anguish, joys, successful and unsuccessful experiences, ups and downs, layoffs and leadership, and most importantly - the desired result.

And further. I know that this book will be read by people who have a dissenting opinion about anything. There are enough of them everywhere. So, if you have a desire to criticize me, to argue with me, then you do not need to do this. This is my experience, this is my life, this is my path, and I consider them to be correct. I have no claims to be an expert or the ultimate truth, and I do not impose my opinion on you. But I know for sure: any person is always in one of only two states - protection or learning. Reading this book, you can learn, but you can swear.

I'm finishing. Before you start looking at my tattoos, I’ll remember one of my favorite sayings. This was said by Leonardo da Vinci.

All people are divided into three types:

Those who see

Those who see when they are shown

Those who do not see.

I wish you to see always and everywhere!

1. First, learn to play by the rules, then come up with your own

Workers should wear light clothing and footwear to dance evenings. Dancing in work and sportswear is prohibited.

Dancing in a distorted form is prohibited.

The dancer must perform the dance correctly, clearly and equally well with both the right and left feet.

A woman has the right to politely express her displeasure at the man's failure to comply with the prescribed distance of three centimeters and demand an explanation in a courteous manner.

Smoking and laughing should be done in designated areas.

Rules of conduct for dance evenings, USSR, 1974

In some not very memorable book on business (I apologize in advance to the author), I read a particularly memorable example on the topic of how wonderful it is to break established rules. Since I don't remember the author and the source, I will convey the meaning of what I read close to the text:

Breaking the rules is great! Only those who break the rules can achieve truly outstanding results. Let's take a look at my statement using Hollywood as an example. It has long been known that Hollywood has a formula for success that generates hundreds of millions of dollars at the box office. This formula consists of three components:

1) the film should not run for more than two hours;

2) the film must have a happy ending;

3) the main character must stay alive in the end.

And then James Cameron appeared on the stage with "Titanic" - a film that changed the entire film industry! He broke every possible rule!

1) the film runs for almost 3.5 hours;

2) in the end, almost all the characters die, including ...

3) ... the main character.

As you know, this film was the first in history to gross more than a billion dollars at the box office around the world and still continues to hold the first position in the ratings!

Learn from James Cameron! He didn't follow the rules and won!

When I read this, I was angry.

Guys, what are you doing ?! But what about "Terminator", "Aliens", "True Lies"?

All these films, thanks to which Cameron became famous, hits that broke box-office records, were shot according to the rules of Hollywood! Is not it so?

I am not only annoyed, but enraged by a trend that has been traced over the past few years and clogs the brains of the young generation: “You don’t need to study! Bill Gates and Steve Jobs had no education and they became billionaires! Universities and schools do not give anything! "

And nothing that they plowed like the damned for twenty hours a day? It's okay that they were geniuses, that such people can be counted on one hand. one hands - and there are several billion of us on the planet?

The new-fashioned wave - the “Business Youth” community asserts: “Don't work for your uncle! Open your companies, guys! Here is a sixteen-year-old girl Olya from Syktyvkar started cleaning windows - and now she earns 40,000 rubles every month! "

And what will become of Olya in five years ?! She won't learn anything! She will wash windows all her life!

But what about the development of the mind, whipping up your own imagination, the formation of personal beliefs based on basic knowledge? ..

Sometimes it reminds me of a strange kind of genocide - intellectual. Sometimes it's even scary what will happen to those who are now fourteen or fifteen in ten years.

I am deeply convinced that in any society you first need to learn to play by the rules, and I constantly repeat this to my employees who are looking for “magic buttons” for success.

And the boxing section taught me this, into which I got just at the age of fourteen.

... Back in 1995, after another series of "Rocky", I decided that it was time to become a boxer.

When I rode the first time on a bus to a neighboring city for the first boxing lesson, I imagined, as in reality, the ring, the title of the absolute world champion, thousands of fans, hands stretching the champion's belt over his head, the unhappy face of my opponent, and beautiful women lining up for an autograph.

Mom and Dad, after much persuasion, found money for classes in this men's sports and even bought me new sneakers. I went into the gym, saw a group of senior comrades boxing in the ring (in a real ring!), A dozen punching bags, stern male faces with flat noses and a hefty trainer. Everything was like in a movie.

“Hey newbie! Let's get in line! " - shouted to me.

There were twenty-five of us. I was expecting that they would give us punching bags and begin to teach us how to hit correctly, but they forced us to run around the ring. Sixty circles.

Then the coach said that we are free and can go home.

Of course, I was discouraged by this development of events, but I thought it was a test of strength, and came next time. We were forced to run sixty laps and another ten to crouch. And they didn’t teach us to beat the villains again.

The third time it was the same as the second, and the fourth it was the same as the third, plus 10 running laps, but only backwards.

I was indignant and annoyed. How so? Where is my championship belt ?! Where is the staging of blows to the jaw? Where is the instruction on how to insert the mouthguard correctly and spit it into the bucket that the assistant coach is holding next to you ?!

After the fifth time, I broke down and went to the coach.

- Something I don’t understand, is there a section of runners around the ring or a real men's club?

- We are developing a breathing apparatus. Before you can be taught anything, boys, you need to learn how to breathe.

- I can breathe, let’s teach me how to box!

- Wait, everything should be in order.

- I want gloves and a sparring partner. Teach me to fight, not run!

The coach smiled, called the squat boy, whispered something in his ear and said that in the next lesson he would spar with me.

Before the fight, I reviewed Rocky again, setting myself up for the main battle in life, kneading my fists, crunching my knuckles, twisting my head, jumping up like a real boxer, imagining how I would one day stand on a pedestal and shed a tear to the anthem of Russia ...

And here it is, this moment! The coach, grinning slightly, put on gloves for me, laced up my helmet and put a real mouth guard in my mouth. I was not used to it, but I knew that every real boxer went through this. Ring, give me a ring!

Twenty-four pairs of eyes out nursery group followed me with envious glances. My opponent looks calm, he is not wearing a helmet - that means you have to hit him in the jaw right away!

I run up to him, swinging like an ancient Russian hero in an open field. Hit. Oh, there is no rival, he is already jumping from behind and smiling. Ah well! Are you going to run away from me? On you!

... Again it is not.

In general, this went on for about five minutes, after which I felt a slight dizziness and wild thirst. I couldn't breathe in this fucking helmet, my gloves were heavy, and my legs were generally leaden. As you can imagine, none of my blows reached the target.

And then out of nowhere, my opponent appears in front of me and hits me right hand, which for some reason is terribly similar to a reinforced concrete beam. Although the sympathetic comrades watching me told me that he only kicked me lightly, I didn’t think so. At the moment I fell into the ring, I thought that a freight train had run over me.

This was my last fight and good lesson those guys who initially supported me and did not want to either just run around the ring. After that, they suddenly changed their minds and ran their marathon with great joy.

Since then, I have a tattoo on my jaw “First learn to play by the rules, then invent your own”.

The boxer did not come out of me, but I remembered the lesson for the rest of my life. Wherever I went since then, I learned to play by the rules of the system, trying to understand the nature of those rules and the motives behind them.

It's the same in business. In life too. You cannot earn a million at once if you have not learned how to earn a ruble. You cannot become a director if you have not led the department. You cannot attract many clients if you have not learned to understand what drives them. Etc.

You should always learn to play by the rules and not look for magic buttons.

Even if James Cameron personally tells you how to break the rules, you are unlikely to get "Avatar".

And the probability that you are Steve Jobs is 1: 7,021,836,029.

2. Read, comprehend. Train the main muscle

How to develop your imagination if you are fed ready-made images all the time?

Doublethink means knowingly believing in a lie, knowing that it is a lie!

Examples from Everyday life: “I have to be beautiful to be happy”, “I need surgery to become beautiful”, “I must be thin, famous, fashionable” ...

Young men are taught that girls are whores, females, things. You can beat them, humiliate them ... This is a marketing holocaust!

Round the clock, all our life, the powers that be dull us! Therefore, in order to protect ourselves from the penetration of this stupidity into our thinking, we must learn to read!

We must spur our own imaginations, develop our minds, defend our beliefs, believe in them! We must be able to do this in order to preserve and preserve our own personality.

"Teacher for the change". Teacher's monologue in front of students

They say that collecting is not normal. I am very insane in many ways. You can even say that I am a fetishist. And one of my strongest addictions is books.

All my adult life I have been reading. Unambiguously thanks to the parents, for which I am very grateful to them.

I remember how in the first grade those comrades were amazed who tested us under the hourglass for speed reading: the paragraphs that I had to read in a minute, I finished by the middle of the deadline.

In the fifth grade in the city library, the children's literature I had not read ended. I had to switch to "adult" books.

My parents signed me up to four or five periodicals, which I swallowed the same day they were dropped into the mailbox.

I remember when I was studying at a military school, the surprise of my fellow students. I was the only cadet subscribing newspapers, and I swallowed books one by one. In the senior years, we were given as much as 1,200 rubles of scholarships, and we had to travel to Moscow, to publishing houses, because it was cheaper that way. Extremely pleased with myself, I brought back stacks of books and happily nailed another shelf to the wall of a small room in the dormitory. My roommate was, alas, not happy.

But when I got a job, I had no desire to read professional literature. I tried honestly, and nothing worked: I perceived the advice of the authors of business literature as an attempt to teach me how to live. Me! A twenty-two-year-old, "adult" man with "colossal life experience", some unfamiliar uncles and aunts are trying to teach how to live! Fuck them!

My first boss, NA, was very active in insisting that I read a business book on negotiation. I remember very well that it was a book by Asya Barysheva, famous business coach by sales. I had to force myself, because the pressure of the leader turned out to be stronger than the reluctance to learn from strangers.

Looking ahead, I will say: ten years later, by the time her third book, Adult Sales, was published, Asya was already a good friend of mine. She devoted an entire chapter to the work of the unit I lead.

Chips, tools and tricks we worked from that book, my first sales started, and, of course, I began to swallow professional literature without chewing. My library grew exponentially, and books on business turned into a drug.

By my own assessment, most of these or those of my personal achievements are associated with what I read, and with the subsequent reflection, which quickly turns into action.

Nevertheless, very, very many people did not understand why I spend 1,000–3,000–5,000, and sometimes even 10,000 rubles a month on books. They literally twisted my finger at my temple and said that I was crazy. Yes, I really was. But people who did not read always remained somewhere behind, in place, continuing to twist their finger. And those who read, grew up with me by leaps and bounds. And I was very glad that I managed to hook on this drug several dozen people.

Do you know what is the most interesting? Many, starting to read, say: "What a fool I was that I did not start earlier!"

And I admit it honestly: books are investments that return.

All the money spent was returned in a couple of months ...

Once Igor Mann held a seminar in our company. He said that he reads everywhere and now in his piggy bank about six hundred books on business. Then I fired up and decided to break his record. I read the 600th when I was a little over thirty years old.

The books were tightening. Need to learn how to conduct trainings? I studied the works of smart people and extracted something of my own from ten books. Need to learn how to interview? I bought publications for journalists and turned knowledge into skills. Study the issue of leadership? Staff recruitment? Delegation? Motivation? Copywriting? Blogging? Dozens of volumes, thousands of pages on each issue!

Once a photo of my bookcase, posted on the Mann, Ivanov and Ferber Facebook page, won a bookcase competition, for which I was presented with a couple more autographed books.

At work, the wardrobe with sagging shelves did not look very attractive, and we created the library of our company from these books - let the employees read and develop.

Nevertheless, not everyone was able to infect by personal example. Quite a few people didn't want to read. Until now, I sometimes hear strange phrases like: “What can I read there? Life will teach me "... Or: “All these American models will never suit our Russian business”.

I still think that people who do not even try to start reading have just come up with a steel alibi, which they use to cover up their own weakness and laziness.

Although there are other, special people. They just read. I met one of these comrades a few years ago and for a long time could not understand why books pass through him like water through a sieve. It turned out that this person reads business literature like an ordinary book. And he absolutely does not comprehend the information received. Doesn't even reflect on what he has read. I read it and that's it.

I could not even imagine that people can read differently from me. But when I met this man - and he, you know, just raised his intellectual level and turned into a good theorist - then I got a tattoo: "READ AND CONSTRUCT WHAT HAS BEEN READ!"

It was this reading that helped me. If I had not applied ideas and tricks from someone else's successful business experience, I would have given up on the third book and would have stopped reading. I would have convinced myself, like others, that “there is no point,” and quit.

But even this is not the most important thing.

A complex text will come now, but I ask you to strain. What is written next is very serious.

Communicating with many people, I came to the conclusion that the level of intelligence and creativity is in direct proportion to the quality and quantity of stimuli that our brain receives. Like any muscle, any muscle develops through exertion. The more and more often we use our creative "muscle", or, more simply, the brain, the stronger it will become. In short, the brain needs to be trained.

It's probably no secret to anyone that not a single living system ( human body, collective, country, tree, cauliflower) cannot remain in a neutral state. It either degrades or develops. No other is given. It can develop exclusively from exposure external factors, or incentives. If there is no incentive, the system begins to degrade. At the same time, incentives can also be destructive if they are of poor quality. A poor-quality stimulus for the human brain can be, for example, "Dom-2" on TNT, or for the stomach - semi-finished products with the addition of an infinite amount of carcinogens.

Lack of incentives leads to the death of the system. This is the essence of evolution: everything that does not find application in us, nature simply takes back. Some fish living in the depths of the ocean do not have eyes. The reason is that these fish do not use their eyesight, and everything that is not used gradually atrophies. And vice versa: everything that we use and constantly train is filled with strength.

This means that the more a person reads books about sales, communications, management, marketing (yes, about anything!), The more often new ideas for business, for personal effectiveness come to his mind.

And therefore, with each passing day, such people are getting better at the essence, in the meanings, in the logic of what they are passionate about. And this, in turn, happens because the brain responds to the stimuli we give it.

In short, a brilliant idea just can't come to mind.

Now about the quality of incentives.

Recently in Chief Time magazine I read a short story about academician Natalya Petrovna Bekhtereva. This is the scientific director of the Institute of the Human Brain of the Russian Academy of Sciences.

The essence of the article was as follows. SCIENTIFICALLY ESTABLISHED what happens in the brain under a variety of influences.

When a person begins to do something new, the whole brain first turns on, which begins to work actively. Gradually, its various areas begin to turn off, and only those necessary for the current operating activities... Therefore, if a person is engaged in "stereotypical" activities all his life - for example, he stands behind a conveyor belt and does not read anything new, but spends his free time playing dominoes - then only two parts of the brain are involved: one is responsible for the conveyor belt, and the other for dominoes.

So now the most important thing. The rest of the brain atrophied.

And at 40, this person will never be able to learn foreign language... This part of the brain, underloaded with stimuli, got used to not working over the years - and stopped working.

Here is an excerpt from an article about Natalia Bekhtereva: “When I worked with patients with memory difficulties, and asked them:“ Do you read a lot? ” - "Yes, all the newspapers." And then all the newspapers we had were almost the same, and I answered: “If you don’t read something else, then I don’t envy your old age”. You need to practice at least a variety of reading. "

If you want you to have strong arms, you need to pump the muscles in your arms.

If you want to have strong legs, you have to run and squat.

If you want to think quickly, make decisions quickly and make discoveries, you need to pump the most important muscle in the body - our precious brain.

Reading professional literature, you begin to understand the concepts and meaning of doing business. And you get stronger.

No part of this book may be reproduced in any form whatsoever without the written permission of the copyright holders.

* * *

Dedicated to my main teachers Valery Vladimirovich and Tatyana Vitalievna BATYREV

Any resemblance to real people, please consider it an accident.

During the writing of the book, not a single person and not a single animal was hurt.

Resolution: study, outline, comprehend, apply!

You may be asking: what is success? And add: well, you know, this is such a complex concept ... Of course. You're right. But there is one sign that takes into account all the nuances. Successful person when asked are you happy, answers: Yes... He does not say: well ... happiness ... you know ... it is different for everyone ...

You may ask: what are the guarantees? None. For there is no technology that will allow you not to use your head. That is why I put such a resolution in the headline.

True, there is another way. For example, sit under the tree and wait for Santa Claus. Or buy "pills of happiness", especially since there are a lot of sellers.

And they regularly bring him buckets of nectar. If you are a bit like the type described, then this book is not worth reading. To avoid, as they say. Since there is not a word in it about any kind of "corporate values" with which many are trying to "feed" their companies in the hope of a result. I have read a lot of such documents. They all resemble a bad Bible translation. And none of them work. Which is quite surprising to the authors.

So, Maxim's rules work. If you will apply them, and not limit yourself to reading the text.

Alexander Fridman,

consultant and business coach in the field of professional exploitation of personnel

From the author

- Boomerang was invented in Australia. What would have happened if it had been invented in Russia?

- Why do we need a boomerang? We have a rake!

Joke from KVN

Having become the winner in the all-Russian competitions "Commercial Director of the Year 2012" (conducted by Salecraft), "Manager of the Year 2012" (organized by the International Academy of Management and the Moscow Government) and entering the TOP-1000 best managers of the country according to the Kommersant Publishing House, I am found the arguments. For example: Chto Do Konsult, of which I am one of the directors, has become the undisputed leader in its industry for the fifth year in a row.

We were not always leaders, and I was not always a director. Strategic organization management consultant Tigran Harutyunyan says that my success is not a classic case for world practice: I managed to achieve it in just eleven years, without connections, kickbacks, European education, but with a thousand mistakes, a hundred falls and serious trials like the four-hour sleep per day for several years.