How to open massage courses. Massage ad copy: examples of how to write a short and beautiful ad. So the decision has been made. Where to begin

On the one hand, there is a huge demand for massage services today. On the other hand, a large number of courses, free working hours, good pay and usefulness of the business create intense competition among private craftsmen. In this market high demand and a great offer. Competently composing selling texts for massage advertising is building a springboard for a dizzying takeoff in the sales of your office or studio.

A MILITARY SECRET!

The price of the issue. There are only 2 answer options, or “ Yes", or " No". To increase the likelihood of a correct answer, experienced copywriters write several packages of tariff plans.

The first service package is the cheapest... It has a number of shortcomings that a person is forced to put up with.
Second- the most optimal, it brings 80% of the profit and it is singled out as a hit of sales.
Third- the most expensive, but comparable in value to the second. Its main purpose is to show contrast that the optimal package is not that expensive.

An ad can be compared to a human seller. Who would you be more willing to buy massage services from: smiling charms or gloomy bores?

Consider how to write beautiful massage advertisements with examples taken from real advertisements in newspapers and the Internet. For clarity, I exaggerate a little. So,

Make a short text for a massage master without water... Otherwise, it loses its meaning.

Badly : Our qualified craftsmen will provide you with professional assistance. You will be pleased with the beneficial result.

Good : We specialize in anti-cellulite massage. The skin acquires tone, elasticity and rejuvenation, and the fatty layer becomes thinner.

Don't talk about yourself, talk about the benefits... Nobody likes narcissism, but everyone likes the result. Here's a nice example:

Badly : Our craftsmen are constantly improving their skills and winning regional competitions.

Good : Our therapeutic massage at home perfectly helps with diseases of the musculoskeletal system: osteochondrosis, arthritis, radiculitis, paralysis of the limbs and recovery from injuries. And also for diseases of the intestines, respiratory tract and circulatory problems.

Empty words... Avoid cliches and bureaucracy without evidence: “ here you will receive the necessary highly qualified and professional assistance», « we are glad to offer you services», « hope for fruitful cooperation". Exchange copywriters who write text for the sake of text at 30 rubles / kilo-character are pouring water. Be more natural. Here's a good example:

Badly : We do massage inexpensively... The price for a professional massage performed by our specialists depends on various factors.

Good : The cost of a general massage at home ...rubles per hour session. Express massage price - ...rubles for 10 minutes.

"Creative" design... I exaggerate for clarity.

Badly : MustacheL Ughi mA S soot is That .

Good : Massage services.

Heading... This is a showcase of text. In more detail on this topic, I wrote in the article about the article about.

Badly: Massage is a real panacea for stress, tension and the best armor from an unfavorable environment.

Good: Rejuvenating sculptural facial massage in the salon or at home in Moscow.

Massage advertising texts pictures

Now let's move on to examples of texts for an invitation to a massage.

An example of a massage advertisement on the radio (Duration 1 minute 20 seconds)

(Relax music playing) Relax after a hard day at work, put yourself in order to important meeting, relieve stress after intense training, and recover from illness will help you magic hands of masseurs "Zebra".

Gentle therapeutic and sports massages. Massage almost any part of the body:

From back pain, heaviness in the legs, aches in the neck, buzzing in the head. Thermal wrap, cupping massage, vacuum, lymphatic drainage, from edema, stiffness and hernias, hydromassage, anti-cellulite massage of the buttocks, hips, barrels, abdomen, sculptural facial massage. Against salt deposits, osteochondrosis, scoliosis with elements of manual techniques. With nourishing oils and creams. Massage internal organs, with needles, stone massage, Chinese, traditional Thai massage ...

You can't list everything! I can only say that there are deep hour-long massages and express programs for a few minutes for the busiest. For details and personal selection of massage types, feel free to go to the girls and guys at the reception. The hardest part is to relax. We are located at: Moscow, —–. Phone: 000 000, 000-000 again.

10 secrets of how to write the best massage texts (inspired by the timeless classics):

Get to the most important things first.... The best ad for a massage parlor or private at-home professional should be short. The first 3 paragraphs of the text should be loaded with interesting (profitable) information as much as possible. And if you want to create a competent advertisement for massage services in Yandex.Direct or AdWords, then you need to fit everything in 70 characters. Isn't this art?
Be specific... Kipling's six faithful servants will always work - What, Where, When, Who, How and Why. They will help to close all the client's objections and convince him of the need for a high-quality treatment session. That is why “Question-Answer” advertising is so popular. The more detailed you can describe the service, the more you will sell.
And God Loves Trinity... Repeat the most important message in your ad 3 times with different wording. So that it is certainly clear to everyone.
Write in present tense... As if you are already conducting a session.
Indicate the price! A buyer who does not know the price tends to exaggerate it.
Stock“Order a back massage and get a free neck massage” will work much better than “half price back massage”. Since the largest attendance of those who like to improve their health is on weekends and in the evening, it is best to hold promotions on weekdays. Even the most affluent client is happy to hear about the discount. Although it is like a rug to him when buying an apartment.
Gift certificates and promotional codes also increase the effectiveness of the ad by increasing the volume of word of mouth several times.
Write about yourself only towards the end of the story... When you have already interested the person enough.
It doesn't matter how long the ad will end up... The main thing is to read it simply, freely and clearly.
Call to action... This is the culmination of the selling text. Give the visitor a clear message by answering the question, "What's next?"

Example: texts for advertising massage on the Internet and social networks

Sedentary work in one position? Are your muscles clogged after intense training? Or does your back just hurt? Welcome to my table!

Therapeutic massage is the best remedy for Have a good mood, positive attitude and well-being. Improve muscle tone, disperse lymph or lactic acid, straighten the joint, relieve spasms, remove salts, toxins, toxins and excess fluid, get rid of spasms, edema, adhesions, scars and seals, improve ligament flexibility, recover from injuries.

Free of bruises, stretch marks and vascular ruptures (blood mesh). Book a back massage and get a free brush massage. Make an appointment now!

For reposts - personally from me sincere gratitude and pluses in karma, and from my cat - an affectionate murmurmur 🙂

The structure of a competent selling invitation is standard, and has not changed for centuries: introduction (client pain), solution (offer, proposal), objection handling (proof), call to action. Only the names and interpretations of technologies change. Follow them - and you will have the happiness of sales.

Order texts for advertising massage from a copywriter

Beautiful words alone are not enough. The main income comes from regular customers, not one-time passing ones. Slightly exceed expectations - people feel when they are genuinely cared for. Quickie is a validated ticket, and it's pretty silly to ride it a second time in a tram of successful sales. And to order texts for advertising massage from a copywriter means to tell about the service beautifully, briefly, honestly and clearly.

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Hello, dear readers of the site. After the completion of massage courses, the newly minted master usually walks elated and dreams that people will soon sign up for his sessions in dozens - as soon as they start working, and the case will unfold itself. But just being a good professional is not enough.

For successful promotion it is necessary to stock up on knowledge in two directions:

how to do your job at the highest level;
how to attract clients to massage.

In conditions of fierce competition, spending time waiting for the appearance of those wishing to improve their health with the help of massage techniques is impractical: you can be left without clients at all and lose a significant share of the former enthusiasm of the neophyte.

Ways to attract clients to massage

Method 1. Word of mouth

More recently, the masters had the only opportunity to declare themselves to the world: the so-called Word of mouth... If a person came to the session and left with a satisfied result, then there was a high probability that he would tell his friends about a wonderful masseur who relieves back and neck pain with one wave of his hand.

However, it will take a long period of time to acquire your own customer base and at least recoup the costs of training and minimal equipment (couch, various oils, a medical gown, disposable sheets, etc.).

To obtain a more noticeable result (if there is a desire to promote a massage room or work at home, coming to patients at their request), you should use several techniques, and the more of them will be adopted, the better.

Method 2. Business cards

Print your business cards and have them with you at all times. Finding clients and inviting them for a massage in person is fairly easy - people are usually interested in an offer to improve their health. But the problem is that 5 minutes after the end of the conversation, all this is forgotten.

But if a person has business card, the chances of a call from it increase. Therefore, at any opportunity, in particular, when talking with a friend or stranger, you can mention your skill and invite you to a test session.

Method 3. Bulletin boards

Tell people about your services using message boards. Use for this, for example Avito... The site does not require investments. The only resource you have to spend is some free time.

The ad should not contain laudatory words - only brief information about the nature of the procedure, expected results, cost of services and contact details.

Method 4. Friends-cosmetologists

One of the methods that works great in small town, - ask a familiar cosmetologist, makeup artist or other specialist from any related field to tell you about the service that you are ready to provide. You will not be able to compete with him, therefore, most likely, he will not reject the request and will do this little favor.

Method 5. Work with competitors

Go to a massage parlor and work a little there on the terms that are offered to you. After dismissal, you can "lure" some of the clients to yourself.

Method 6. Social networks

Post information about the massage on your page in any social network that you actively use. Look for clients by creating a group "In contact with". Promote advertising of your services in Instagram.

Organize customer acquisition using reposts your announcement: ask your friends to make at least one repost for friends. Suppose you write to 30 closest friends, and at least half of them will take a minute to repost. Imagine how many people know about you at once!

It is necessary to consider! In order for the business to develop at a good pace, you need to supply any of your texts in social networks with photos good quality... The first thing that catches the eye is the image. A bright visual picture serves as a kind of "bait" for anyone who has looked at your page to be curious if something new has appeared. If the picture is "catchy", the person begins to read.

When promoting massage services, it is necessary Special attention devote to the text. Long boring "canvas" tires. Therefore, you need to compose the text so that it simply and clearly answers three questions:

What user problems can be solved?
What is the expected result?
How much?

It is important to give brief information about the place of the massage, indicate all the ways of communication with the master, add a few words about the masseur himself: where he studied, what he can do, what is his work experience.

Method 7. Zest

When promoting your own massage business, you need to think about what "Zest" can be offered to the consumer.

The challenge when starting from scratch is not only because it is a highly competitive industry. The problem is that many offers to a potential client are often of the same type. The master says that his massage helps with osteochondrosis, nervous tension, normalizes sleep, and so on.

This is not enough today. To start earning, you need to come up with something of your own, additionally stimulating a person to come to you. What could it be?

The options are:

buy essential oils with pleasant aromas for every taste and add to massage products;
prepare after the procedure invigorating or refreshing drinks (a glass of ginger tea, herbal infusion);
from time to time give your clients small gifts (this can be something to maintain beauty and health - as they say, "nice little things").

When opening a massage parlor, you need to be prepared for the fact that at first you will have to work for more than modest money... First you need to win a place in the sun, convince people that you are a really good craftsman, and only then raise prices.

Even after becoming a high-class professional and acquiring a large client base, you should not throw ads. Maybe it will be your group or blog on any social network. There you need to regularly talk about new products related to massage techniques and methods of healing, answer questions from readers.

To advance his craft, the master must constantly improve his qualifications. To stop the process of self-education means to start the mechanisms of stagnation. Yes, those clients who are used to your hands will continue to come to the sessions, but new ones will be difficult to attract.

Tip 3. Create comfort, cleanliness and pay attention to the client

It is important that the person leaves happy after the session. To do this, the following conditions must be observed:

If you have your own office, you need to keep it perfectly clean; if you go to a client's home, change into a clean medical gown, wash your hands thoroughly, and carefully pack all massage aids.
It is necessary to create the most comfortable environment for the client, that is, dim the lights, turn on soft music, maintain a pleasant conversation (if the person is determined to talk).
Before starting the first session, you should ask the person in detail about the state of health, complaints, find out if there are any contraindications to massage and allergies to any medications or cosmetics.

Advice 4. Honey. education is good, but you can work without it

Of course, it is much easier for a medical massage therapist to start working and stay in the industry: there will be a greater flow of clients to him. But in the absence of vocational education, one should not despair.

The main principle of the doctor: "Do no harm." If you are not a medical professional, it is still quite possible to make money with massage. But in this case, the emphasis should be placed not on the therapeutic effect, but on relaxing.

Conclusion

The task of organizing your own massage business is not an easy one. It will take a lot of effort and time to get people to know about you and start signing up for courses of wellness treatments. But massage has many advantages over other types of services market: in particular, large investments are not needed (with the exception of tuition fees).

The main tool of the masseur is always with him - his hands. Always work honestly, give all your best in every session, forget about your problems during the massage and completely focus on the client.

In contact with

classmates

Today, one of the most developing activities is the provision of services in the field of rejuvenation and relaxation.

The effect of acupressure (massage) on certain areas of the body can lead to a decrease in the risk of joint disease, and blood flow helps to rejuvenate the skin in general.

Massage salons are an excellent way to get rid of most ailments, and many businessmen, noting the high demand for this type of service, started opening these centers.

Indeed, massage as a business brings a solid income due to the constant "influx" of clients, which contributes to the fastest payback of the event.

But what if you are a budding entrepreneur and just don't have an impressive start-up capital to implement your idea?

To solve this problem, you can open your massage parlor at home, which will hit your wallet significantly less.

At the very beginning of your activity, in order to form your own ready-made cabinet, you need:

two chairs for relaxation (approximate cost from 10 thousand rubles per item);
a specialized couch (50 thousand rubles);
various warming and relaxing creams and oils (cost about 7 thousand rubles);
community advertising costs social networks(cost 10 thousand rubles for 1 month);
a set of white towels and massage sheets (cost 8 thousand rubles).

Thus, the total costs are 85 thousand rubles, which almost anyone can afford.

It is worth noting that for 1 session you can earn up to two thousand rubles, and this is a solid income for initial stage... It all depends on your capabilities and ideas.

Expand your customer base through hosting advertisements on the World Wide Web.

Expansion of business activities

How long can you wait until you come up with a unique business idea? After all, sometimes it is enough just to start doing something and develop. In the end, this will bear much more fruit than the empty expectation of a miracle.

Over time, you will accumulate some capital and will be able to afford to rent a room to open a massage parlor.

Form your unique design of a ready-made office for the provision of services. Purchase additional chairs and couches.

Surround your clients with an atmosphere of warmth and comfort. Ask them to tell their friends and acquaintances about your center, take their recommendations.

At this stage, it is worth thinking about replenishing the staff. This will allow you to abstract from the workflow and completely go into solving organizational issues.

Indeed, sometimes novice entrepreneurs cannot pay due attention to the promotion of their activities due to the presence permanent work, which ultimately leads to a decrease in the number of customers.

Carry out promotions, sell subscriptions for a certain number of procedures, reduce the cost of services provided during the most unpopular morning hours.

This series of activities will significantly increase profits.

The formation of new massage centers will require a considerable amount Money, however, the total turnover will allow you to quickly recoup all organizational activities.

For example, to open and maintain "afloat" a new point you will need about 900,000 rubles, while the monthly income, taking into account the cost of salaries and equipment maintenance, will be 150-200 thousand.

Positive aspects of massage

The idea of earning money from a network of massage centers is undoubtedly an attractive activity for many entrepreneurs.

Let's highlight the main positive aspects that contribute to the fastest development and promotion:

Due to the absence of strong pressure from competitors, this line of business activity is the most promising and in demand today.
Absence complex equipment, which eliminates constant breakdowns and frequent need for maintenance.
Relatively high income due to the demand for the type of services provided. This has the best effect on the payback of all activities.
The ability to implement the provided services for different directions, ranging from warming and relaxing to anti-cellulite massage. Indeed, today all types of this activity have a high level of demand among various segments of the population.
Low cost of consumables (creams, oils and specialized massage products).
No need for a large staff of employees, which allows you to save more money, which can subsequently be invested in expanding the business.
Possibility to conclude partnership agreements with cosmetic companies through advertising and recommendation of their products. It is worth noting that some beauty centers "live" only on deductions by promoting certain product lines.

Summing up and highlighting the main points

As a result, the result of your activity will depend on the amount of applied forces, and not on a successful combination of circumstances. As a rule, nothing is given just like that.

Good afternoon dear friends!

Every time you start communicating with a potential client, the question is “where are the cases?”. After the fifth such question, I nevertheless decided to allocate N hours of time and write my own promotion case. Case one, do not judge strictly.

Advantages:
Favorable price 1500 rubles. for an hour of massage.
The ability to quickly process applications from potential clients... Always in touch.
Good quality of services and, as a result, high LTV (80% of repeated entries), and this allows you not to save much on the price of the attracted client, even at the initially low price of services.
Recording by the customer of all requests from potential customers in the table (example below).

Disadvantages*:
Creation of groups from scratch with 0 members.
Lack of feedback in groups.
I had to convince the customer of the importance of content.
No time / money for beautiful designs and branding.
There is no demand for Thai massage as a service. People do not understand what it is and why.

* Spoiler alert: all problems are solvable.

Preparation

We created and designed groups in VK and FB. We uploaded a photo of the office, diplomas, photos of the massage process, some personal photos from a trip to Thailand. Filled in the block with goods.
- Prepared a file for tracking requests from potential customers (example table).
- Drew up a content plan for publications in social media. networks

First job

Described the target audience of massage lovers

Men, although they go to massage, are recorded by their wives. Themselves rarely.
- Girls and guys under 30 years old, although they go to massage, but these are one-time visits. They cannot afford regular massage.
- People over 50 do not go to massage. If they do, then if their children write it down.
- We thought more carefully about the geography according to the principle “where the client will not go from”. Because even the most loyal clients, having moved to another district of Moscow, stop going for a massage. Therefore - only local residents. It turned out within the nearest major tracks.
- Massage lovers don't have any special interests and hobbies. Office staff, lead a sedentary lifestyle, constantly at the computer. They have "everything is squeezed, tense."
- Clients go to massage for a figure in fits and starts, they are always urgent, after a course of massage they disappear.

Sample advertisement for a massage.

Unscrewing ads

Then we decided to return to what we had originally planned. The age of the show was narrowed from 30 to 50 years old, the gender of women living in the required radius. This audience seemed too straightforward to test just one. 🙂 They did not limit them by categories of interests, the coverage was initially small, only 9000 people.

Hello dear readers! Coolest article today! The idea to highlight the issues and problems of microbusiness in the field of massage services came to me for a long time. Not owning the intricacies this issue, I turned to one of our readers for professional advice, who has been engaged in professional massage for many years and at the same time is the owner of several massage parlors. I prepared questions for him and based on them it turned out interesting article... We present to your attention our material.

Important preface

The massage business is a type of activity in which business and entrepreneurial qualities are important, the organizational skills of the business owner, combined with a fairly high professionalism of the manufacturer of massage services.

If we talk about the massage business from ZERO, then it is immediately necessary to outline a number of points.

What is meant by the initial condition "from scratch"?

If you are an absolute zero in the profession and decide to make your own business, then leave this idea. Burn out. The best thing to do in this situation is to focus on professional growth and qualifications. Stuff your hand in quality hired worker, form your customer base. This takes some time and, possibly, money to complete additional training programs. In short, invest in yourself first, and then think about business.

A young ambitious businessman, for whom massage services is the first business project, in my opinion, is more likely to be disappointed. This type of business has its own characteristics associated with the scope (medicine, sports, cosmetology, SPA, etc.), features legal regulation, seasonality of demand, etc. In addition, the project of a separate massage parlor... In a start-up business project, you need to focus on a network of several offices, or on a separate salon. This requires a fairly serious investment. The second problem is recruiting. In the opening saloon, there should be enough professional staff and a competent manager. Good specialists are worth the appropriate funds. In a word, you can't get off with a minimum wage here. This means that we will not talk about this in our article.

A possible option is investing in the cabinet, for example, on the p2p principle. But this is a different business.

Taking into account the above, I believe that the massage business from scratch (if minimal investment) can only be discovered by a person who is potentially competitive. He must not only produce the service itself with high quality, but be able to adequately present it on the market and sell it profitably. In this case, it is more correct to speak of “self-employment”. With certain aspirations, you can develop into a full-fledged business.

So the decision has been made. Where to begin

Take a piece of paper and formulate the IDEA of your business in the form of a picture or resume text. Reflect on the following questions:

location of the office.
what massage services will be provided, will there be a specialization (for example, therapeutic massage, cosmetology, spa, etc.), or a wider range of services is expected (then what?);
potential consumer of the service (age, gender, social group, income level, etc.)
the proposed organizational and legal form of the business.

It is better to open an office in existing specialized institutions: medical centers, sports clubs, bath complexes, beauty salons, etc.

Firstly, these organizations already have a sanitary and fire certificate, and medical ones also have a license, and you only need to draw up a lease agreement correctly.

Secondly, these establishments have good traffic, and some of the visitors will certainly be interested in your services.

At the initial stage, you can do without an office at all if you provide massage services with a visit to clients at home or in the office. Some of my friends do just that. True, more often it is not a business, but rather a side job.

Nevertheless, this option has existed for a long time and has its advantages, especially when working with corporate and “family” client groups. Among the shortcomings, it is possible to note the instability of income at the start without a good client base, loss of time for moving.

Substantial transport costs are possible. They are sometimes associated not only with the operation of the car, but also with the possible need to purchase it.

Then write a DESCRIPTION.

Draw a rough diagram of the office and auxiliary premises (if any), determine the set of inventory and equipment, the need for preparatory work. Here, mark form style and interior features.

Marketing research

Assessment of competition.

Having decided to open a business, you probably said to yourself - Why? Why not me! Not bad, but not enough.
Identify your closest competitors, their strengths and weak sides... After that, honestly answer yourself the question of why you are better than your rivals. Find at least 3-4 objective benefits. If you cannot do this, then postpone your idea until better times.

Advertising strategy.

Massage services are not simply referred to as personal services. The best advertisement will be your professional reputation. It will be distributed by word of mouth. Whatever one may say, this is one of effective ways advertising, especially for small towns.

Do not forget to notify your regular customers, relatives, friends, colleagues especially those who regularly refer clients to you that you are starting your own business. Provide the methods of communication and contacts, as well as the address of the new place of reception.

Purchase handout flyers and business cards in advance. This tool is especially effective in the hands of your grateful patients. We have many wonderful people who, inspired by the results of your work, will ask permission to give your contact phone number to relatives and friends. If you not only allow, but also provide such a client with business cards or flyers, then he will start the distribution with more initiative.

Various branded little things with a logo and contacts are quite attractive for customers: pocket calendars, key rings, pens, notepads, magnets. Give them away to your customers as a gift. Customers often take them and store them for a long time. At the right time, these souvenirs will remind you of you.

The Internet helps a lot. Especially if you are young, active in social media. networks and on different forums. The presence of at least the simplest business card site, pages in social networks, etc. will become required attribute in a situation where a start or specialization in field services is planned.

Feel free to give information about yourself. It is clear that they love us with their ears, but if real evidence is presented to confirm the words, then this is only a plus. Place copies of educational documents, diplomas of achievements, awards, photographs in your office. On the site, write a resume about yourself, your experience and competence. In the same place, make an album for photo-video materials. It's good if the site has a reviews page.
This is your professional pride.

Near your office, if possible, arrange a small information stand for your potential visitors. Indicate your full name, work schedule (days and hours of reception), contacts for an appointment. It is advisable to place several business cards in the same place. At the stand it is possible to place a short resume about your professional competence, give information about the types of massage services and their cost.

Almost every specialist has creative or social active people... Many of them will definitely invite you to their concert, creative meeting, exhibition, meeting of the club of mothers or energetic athletes. Do not shirk, be sure to go. Chances are, your client will introduce you to guests in public, or over a cocktail. You will leave this meeting with several new clients.

Sales promotion methods.

In this component, you do not need to rush and arrange high-profile promotions, such as "We are open, the first session is free, the rest have a 50% discount." However, a correct and well-thought-out sales promotion strategy creates conditions for the formation and expansion of a customer base.

When you start your business, give incentives to those who work for your business. First of all, these are “propagandists” from among colleagues, related staff and grateful clients. At the start, reasonable family and corporate discounts justify themselves. Connect later bonus program for regular customers. Bonuses to repeat customers for pre-registration and for prepayment of half or the entire course work well.

At the same time, do not seek to give discounts and bonuses to everyone. Determine, first for yourself, who should be considered a regular customer, who is a repeat customer, who should be given a "family discount", in what situation you can talk about corporate service. It will be better if all this is attached to your price list, placed in your office in a conspicuous place, reflected on the website, in the handout.

Immediately stop those who start talking about discounts right from the start. Charity is a necessary thing. But do it as you wish, and not under the duress of others.

Organizational planning

Having started an independent practice, you need to clearly understand the entire scope of work, duties and responsibilities. At the start, it is very important to decide on the work schedule, provision and support of the business.

Work schedule.

Set the days and hours of the appointment. Try to stick to your chosen schedule from the beginning. Remember that compliance with the work and rest regime is the key to longevity in the massage profession.

Organization of recording.

Divide the entry by the current one (within the current working week) and preliminary (for subsequent periods). Determine the recording methods and means of fixing it. For an appointment, be sure to install a customer feedback form to clarify the necessary information.

At the initial stage, to organize this work, it is enough to make a card index, acquire a diary and a cell phone. The card file allows you to record customers, analyze the structure of referrals (gender, age, problem, etc.), distribute customers by categories: primary, recurring, permanent, etc. The analysis of the filing cabinet provides a basis for thinking about the prospects for business development. Create a small registration card for each patient. Indicate your full name in it. h.m.y. birth, contacts, date and reason for the first visit, the method used, the number of procedures and the result. Record all subsequent calls in the same card. Arrange cards in alphabetical order in binder folders.

Security.

List the required Supplies, set the order of their purchase. Make purchases with a small margin.
If the office is rented, then immediately clarify the cleaning procedure. Cleaning is usually included in the rental conditions. Do not forget that there should be a general cleaning weekly. For it, you will most likely need to pay extra to the cleaner, or do it yourself.

Business support.

Your business may need consulting on tax reporting, finance, legal issues... The market for these services is replete with offers. It remains only to choose an option that is acceptable for yourself.

An important digression.

It is necessary to point out the ethical aspects of the business, namely the issues in the relationship with customers.

Develop a strategy for behavior and communication with clients.
Be neat, welcoming, benevolent.
Do not establish familiar relationships.
Do not give a reason for flirting, resolutely suppress all such attempts.
Do not let your dignity and professional reputation be humiliated.
Do not hesitate to put the impudent person out the door.

Business registration

The tax base depends on many factors. In our business, not all expenses can be spent for reporting, even renting a room. I think the optimal tax regime. In general, there is an excellent article about the choice of taxation.

Initial investment

To open a massage parlor requires capital expenditures (initial investment). These include: the purchase of equipment, furniture, inventory, start-up costs advertising and other start-up costs.

It makes no sense to dwell on the list of necessary inventory and equipment. It is covered in almost every massage textbook. However, the main attribute of the cabinet will be a massage table. There is a great variety of them. For a start, it is better to purchase a folding table. It will be indispensable if you are planning on-site or corporate services. Prices for such tables vary widely. A fairly high-quality folding table can be bought for 12-15 thousand rubles. Approximately the same amount will need to be spent on the rest of the furniture: a desk, a couple of chairs, a screen, a wardrobe, a rack for creams, towels, sheets, procedural hours.

Other start-up costs include the purchase of a working cell phone (the option is of a recommendatory nature), a diary for recording clients, the production of registration cards, the purchase of a convenient work clothes and shoes. About 5 thousand rubles can be planned for this.

Thus, we summarize and we get that to open your own office it will take from 30-35 thousand rubles.

This is not entirely from scratch, but quite an affordable amount. At the same time, there is always the possibility of maneuver and savings. Even if not very successful start and with a stable minimum attendance, it will be possible to return the invested funds in 3-4 months.

Financial and production planning

Based on the selected work schedule and the type of massage services, determine the approximate number of visitors and the monthly revenue of the office.

Different types of massage involve different duration of the procedure - from 20-30 minutes. up to 1.5 - 2 hours. When planning, it is wise to set an average duration of 60 minutes.

Divide the number of working hours by the average duration of the procedure, get the average number of patients per day at maximum load.

Calculate the average check.

This indicator can be determined in two ways:

take the average from your price list;
take the average of the 2-3 most demanded services according to your observation.

The second option is more preferable.

Now we can determine the revenue at 100% loading by multiplying the average number of visitors per day by the average check and by the number of working days in a month.

For a more accurate forecast, seasonality must be taken into account. Demand peaks in the spring, when people start preparing for the beach season. There is a decline in the summer. In autumn, demand rises (the garden season ends), and in winter the demand for massage is at average values.

In the first month of work, you can count on 3-4 clients per day, in the second and third months - on 5-6 clients. Total time reaching the planned indicators directly depends on the contractor. Achievement of a stable indicator of 7-9 people a day can be considered quite successful.

Determine your monthly costs.

There are four main groups in the cost structure:

the cost of renting premises and utilities;
costs of business support and maintenance;
compulsory payments (taxes, FIU, etc.);
other costs.

Rent and utilities will be the main monthly expense. There are a great variety of rental options. This can be a fixed monthly payment, a certain percentage from each client, etc. When concluding a lease agreement, pay attention to the payment procedure utilities, provision of services for cleaning the premises, compliance with a dignity. - epid. regime and fire safety... It will be good if the terms of the contract take into account your business start and provide for reduced rates in the first 2-3 months. Feel free to talk to a potential landlord about this. If you have a choice of several options, also do not hesitate to say so in the negotiations.

Avoid the conditions, "let's start like this and then we'll see." Then they can look so that you will regret opening the office. The result of negotiations for you should be clear conditions and prospects, as well as a fixed transparent amount of rent, without hidden additional payments.

The costs of providing and supporting the business will include spending on advertising, the purchase of consumables (cream and oil, consumable soft inventory). Consider travel costs when planning your outreach work.

If there is a need to attract additional staff or consultants, then plan funds for their remuneration.

Obligatory payments.

This includes the payment of taxes and.

Other running costs.

Here it is necessary to take into account as planned costs (for example, delivery drinking water in the office) and unforeseen expenses. They are therefore unforeseen because it is difficult to predict them in advance. In general, it is best to allocate a certain percentage of revenue to this expense item when planning, say 5-10%.

So now we have three main indicators:

start-up investments;
planned revenue;
monthly costs.

Now you can assess the prospects for your independent business by calculating the net profit.
In our case, it will be determined by the difference between income and expenses. Compare the findings with your current financial situation. If you see prospects, feel confident in yourself, then you can start.

I deliberately move away from specific numbers since start conditions depend on a variety of factors, characteristics of the local massage services market, demand, clients' solvency, specialist qualifications, etc. Indicated only general schemes and calculation methods.

Personnel control

Now let's talk about how to keep track of the masters so that they do not take clients into their pockets.

Yes, indeed, such a problem exists. It is connected, in my opinion, with the lack of a normal organization of labor and production control, unformed traditions corporate ethics, lack of programs of progressive labor incentives.

Sometimes they work personal qualities both the employee and the employer. When accepting an employee, it is necessary from the first day to explain his labor duties, working hours and regulations, corporate style and ethics standards, the procedure for accounting for his work, filing reports, financial discipline... For each type, there must be a form of control. Complex methods can be used when several components are checked at once labor activity... For example, you can just go in and check your presence at the workplace. Or you can invite an employee with a journal of accounting of released procedures for a shift, customer registration cards, BSO forms (if the masseur himself accepts payment) or invite an administrator for financial reconciliation. Such procedures should be fairly regular, then they are not perceived as something extraordinary.

At the same time, excessive control and unreasonably harsh penalties for violations create anxiety among conscientious workers. This situation, on the contrary, stimulates lovers of the "leftist" to search for even more sophisticated ways to put your money in your pocket.

Analyzing my activity, I can confidently say that it is absolutely impossible to get rid of "leftism". But it can be reduced to an acceptable size by legalization, calling it new forms of material interest and employee bonuses. For example, allow the employee, when certain indicators are achieved, one trick "for himself", allocate him a specific time. He will still bring someone from his own and without your permission. Do not prohibit employees from accepting gifts and money from grateful customers and do not impose your "local taxes" on them.

The second way is to develop partnerships with employees. Only an equal and mutual focus on the result gives the desired result.

Combining the two can form a great team and lead your business to success.

Small possible changes

Speaking about the massage business, it should be said about the possible future "prospects".

Today massage can be performed as a medical service (medical massage), as well as a health and fitness service (OKVED code 93.04) and a beauty salon service (OKVED code 93.02)

From January 2016 to come into effect new OKVED 2.

The wording of health and fitness services will be changed.

Code 96.04. Health-improving activities.

This class includes: activities of Turkish baths, saunas and steam baths, solariums, weight loss and slimming salons, etc.

This class does not include:

massage parlor activities, see 86.90
activities of health centers, fitness clubs, bodybuilding clubs and gyms, see 93.13

Code 86.90. Other activities in the field of medicine.

This class includes:

human health activities not carried out by hospitals, doctors or dentists;
activities of nurses, midwives, physiotherapists or other nurses in the field of optometry, hydrotherapy, massage, occupational therapy, speech therapy, foot care, homeopathy, manual reflexology, acupuncture, etc.

These activities can be carried out in medical organizations operating in businesses, schools, nursing homes, and other organizations, as well as in private consulting rooms, at patient homes and elsewhere

This class also includes:

activities of auxiliary dental personnel, for example dentists-therapists, nurses at school dental offices, dental hygienists who may work separately or under the supervision of dentists;
activities of medical laboratories such as X-ray laboratories and other diagnostic centers; laboratories for the study of blood;
activities of blood banks, sperm banks, organs for transplantation, etc .;
activities for the transportation of patients by any ambulance, including airplanes.

These transportation services are provided in the event of a serious condition of the patient.

86.90.1 Activities of organizations of the sanitary and epidemiological service
86.90.2 Activities of organizations of forensic medical examination
86.90.3 Activities of massage parlors
86.90.4 Activities of health resort organizations

This class includes: medical care provided medical organizations(sanatorium-resort organizations) for preventive, therapeutic and rehabilitation purposes based on the use of natural healing resources in conditions of stay in health-improving areas and resorts.

86.90.9 Other activities in the field of medicine, n.e.c.

So, now it is assumed that massage in our country is exclusively medical service... Accordingly, everyone will need to obtain a medical license. It is quite difficult and expensive.

It is noteworthy that the introduction of the OKVED that comes into force contains the phrase:

OKVED 2 is built on the basis of harmonization with the official version in Russian of the Statistical Classification of Species economic activity in the European Economic Community (revision 2) - Statistical classification of economic activities in the European Community (NACE Rev.2) by keeping in OKVED 2 (from NACE Rev.2) codes (up to four digits inclusive) and the names of the corresponding groupings without changing the volumes concepts.

I was not too lazy and looked at the official translation.

869 Other activities for the protection of human health. See subgroup 8690.

8690 Other activities for the protection of human health.

This subgroup includes: activities for the protection of human health not carried out by hospitals and not attending physicians or dentists, the activities of nurses, midwives, physiotherapists and other paramedical personnel in the fields of optometry, hydrotherapy, therapeutic massage, occupational therapy, treatment of speech defects, foot care, homeopathy, manual therapy, acupuncture, etc.

These services may be provided in health centers such as those operated by firms, schools, nursing homes, workers 'organizations and societies, inpatient health care facilities, but not in hospitals, as well as in their own premises at the point of service, at patients' homes or in other places. These services do not include medical treatment.

This subgroup also includes:

the activities of ancillary dental personnel such as dental therapists, dental nurses working in schools, and dental hygienists, who may work separately from the dentist, but under periodic supervision by him.
activities of medical laboratories, such as:
X-ray laboratories and other diagnostic imaging centers
laboratory analysis of blood.
activities of blood banks, sperm banks, organ banks for transplantation, etc.
urgent transportation of patients by any types of sanitary transport, including air. These services are often provided through ambulance services.

This subgroup does not include:

fabrication of artificial teeth, bridges and removable dentures by dental laboratories, see 3250
transportation of patients without the use of equipment and personnel for emergency care, see subsections 49,50,51
laboratory research, not related to medicine, see 7120
food hygiene checks, see 7120
hospital operations, see 8610
medical and dental practice, see 8620
nursing care activities, see 8710

As you can see, the text is quite different, so it is incorrect to talk about “… without changing the scope of concepts”. The original text speaks specifically about therapeutic massage, and nothing about massage parlors.

In addition, it should be borne in mind that in Europe physiotherapists, reflex therapists, manual workers belong to the category of paramedics, for the most part they are trained in physical culture and sports educational institutions, or on courses like VTCT Level 3 - 5.

The original contains one passphrase: “These services do not provide medical treatment” (c).

In practice, this means that given view activity is not licensed. Anyone who wants to engage in this practice, in addition to solving tax issues, must take out civil liability insurance. When applying for such insurance, the level of education, documented qualifications, progression to CPD (program of continuous professional development), work experience in the specialty, membership in the professional community are taken into account.

Where can you find massage parlors in NACE Rev.2 that do not provide massage therapy services?

Here: 9609 Provision of other personal services n.e.c.
categories.

This subgroup includes: activities of Turkish baths, saunas and steam baths, solariums, weight loss and slimming salons, massage parlors, etc.

Thus, the proposed innovations do not correspond to the established international practice. On the contrary, they contradict it.

In general, I agree that order in the field of massage services should be restored. But instead of finally deciding on the profession of a massage therapist (not to be confused with nurse on massage), create competitive conditions and a transparent market, we are following the path of prohibitions through bringing massage to an exclusively medical service.

Where it leads?

Nothing good will happen!

Too many massage specialists simply will not be able to officially practice their profession, especially in a private practice. The medical license provides for the presence of an average honey. education and experience in the specialty "medical massage". Specialists with physical education, who are much better prepared for such work than doctors, will not be able to obtain the license required under the new rules.

As a result, many will have to change the signboard, go to the "folk healers", cunning in terminology and wording. This will further confuse the situation. Both professionals and consumers of the service will lose.

Conclusion

But these amendments are only possible and it is not a fact that everything will be so bad. In any case, the business is interesting, profitable and there is room for development. If you have any questions, then ask in the comments. We will not leave anyone unanswered.

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