Catalog of the most profitable franchises in Russia: the most profitable and quickest paybacks. Reviews of entrepreneurs who ventured to start their own franchise business Promising low-cost franchises

Starting your own business is not an easy and very risky process. A lot depends, first of all, on the personal qualities of a novice businessman, as well as on the economic situation in the market. That is why many entrepreneurs start their business with franchising.

What it is and whether it is worth buying a franchise - let's try to figure it out, relying on real experience and feedback on franchises of people who took the risk and got down to business.

What is franchising

This is a type of cooperation in which one party (franchisor) transfers the second (franchisee) the right to sell its goods and services or manufacture products under the franchisor's trademark.

The franchisee pays a lump-sum fee and royalties to the business owner, who, in turn, fully controls the activities of the partner, dictates his conditions to him, allows him to use his technologies and developments, development, and in some cases supplies goods for sale.

In our country, the history of franchising began only in the late 80s and early 90s with the company for the production and sale of ice cream "". Abroad, the experience of buying franchises goes back more than one decade. This is one of the most common types of business expansion for promising companies.

In Russia, the most successful areas in franchising are:

sale of food products;
organization of points Catering;
sale of consumer goods: inexpensive brands of clothing and footwear, furniture, building materials, etc .;
provision of services: medical, legal, entertainment, etc.

Much less success and demand is enjoyed by the franchising of manufacturing companies, the development of which presupposes knowledge of complex technological processes, requires additional costs for materials and other production resources, as well as the availability of qualified personnel.

What is the advantage of buying a franchise

Franchising has many advantages, especially for people who are taking their first steps in business.

Let's take a closer look at the main advantages of the franchise:

When buying a franchise, you do not need to worry about the promotion of your business - you acquire a ready-made brand with its own history, promoted name, and target audience.
You do not need to think about where to purchase raw materials for the production of products, what technologies to use, how to draw up a business plan, what equipment will be required to open trading floor, medical center, etc.
The franchisor is actively involved in doing business, providing consulting, marketing and training services.
You don't need to spend money on advertising - advertising campaign is carried out by a franchisor who is directly interested in the promotion of the company's products.
When buying, you pay strictly a certain amount, which is calculated in the most accurate way by economists who are well versed in business processes.
You do not need to look for partners for your business - the franchisor provides you with the opportunity to cooperate with your partners.

What difficulties a franchise owner can expect

Like any phenomenon, franchising has its drawbacks. Before embarking on a free voyage, you need to learn about all the pitfalls that await you on the way. Reviews of the franchise from our entrepreneurs are very contradictory, and there are also grounds for negative experiences.

One of the main obstacles can be a lack of start-up capital for a down payment. Often, a lump-sum fee is more expensive than investing in your own business. In addition, the matter is not limited to the payment of a lump-sum contribution - you have to pay royalties on a regular basis.

Another drawback that some entrepreneurs point out in their reviews of the franchise stems, oddly enough, from the merits. Constant oversight by the business owner can limit the franchisee's autonomy. This is due to the strict terms of the contract, requiring full compliance with all requirements for the quality of goods and services.

Regardless of how you are doing, it will be impossible to go beyond the business plan. For ambitious entrepreneurs, this can be a big problem.

The reputation of your business will depend on what the franchisor has. Therefore, when choosing a company, you need to try to get complete information about it before agreeing to buy a franchise or choosing a world famous company such as or.

“If you don’t have any experience in business, and you still don’t have enough life, your pocket is empty, but ambitions do not allow you to sleep peacefully at night, then feel free to choose franchising. I took a chance, bought a franchise fromSubway, and six months later, it opened a second outlet, and then several restaurants in neighboring cities.Subwayperfectly helps to cope with the first difficulties, directs and very strictly controls all processes. This is the best choice for those who are used to working and taking a responsible attitude to business. You gain invaluable experience, and in a few months you will be able to recoup all costs ".

Franchises in the field of children's leisure, as well as sports or musical and aesthetic education are very popular. Sports and dance club franchises allow many people to realize their dreams not only about business, but also to show their creative, pedagogical and intellectual abilities.

However, there are also negative opinions. Very often this is due to the fact that people buy franchises from companies about which little is known in the region. Because of this, it is much more difficult to attract customers, it requires competent conduct promotions, a lot also depends on the person who owns the business:

“My friend bought goods from a very famous brand in this country abroad. She liked the quality of the clothes and the price. She decided to buy their franchise and open a store in her town. However, no one here has heard anything about such a brand and, despite good product, support management company, the business did not go. Therefore, you should not get involved with unknown brands - it is better to follow the beaten track and buy a franchise from a well-known profitable company ".

Inexpensive franchise programs are a good opportunity for aspiring entrepreneurs to start a profitable business without solid financial support. We have collected the cheapest franchises that allow you to start a business with minimal investment. Low cost a franchise package does not mean that the business will not bring profit, on the contrary, small investments are more likely to turn around and be reimbursed. Choose the best deals and start earning.

# 1: SportHero Franchise

Field of activity: sports service.
Lump-sum payment: RUB 50,000
Royalty: from 2% of turnover.
Initial investment: RUB 86,000

The SportHero idea was born in England, for more than two years the company has been developing a network in Russia. SportHero is a system that helps the client find a team and a platform for sports games... Fans of team sports order services through the franchisor's website, and the franchisee forms teams, rents fields and halls, and organizes amateur tournaments. The SportHero service maintains a client base, helps to book sites with partners, makes mailings, etc. According to the franchisor, at least half of Russia's residents are interested in organizing sports leisure services.

The company's partners earn from a 20% mark-up on all services. SportHero offers three packages depending on the size of the city: "Start", "Master" and "Champion". The monthly income of a representative is 50-120 thousand with investments of 86-176 thousand (taking into account the entry fee). A fast-payback business returns investments in 4-5 months. The franchise price includes: business plan, brand book, software, personal manager and training.

Pros and Cons of Buying a Cheap Franchise

The company has accumulated European experience and takes into account the realities of Russia. Profitable business under the cheap SportHero franchise - the most The best way monetize your favorite hobby. It is available to anyone: no need to rent an office and pay salaries to staff, just a computer and Internet access. Clients of the service apply for services again and recommend it to their friends. However, the first steps will have to actively advertise the system.

It is worth remembering! V small town In Russia, where incomes of residents are low, the competitors of franchisees in the field of organizing sports leisure will be enthusiasts who do it for free.

# 2: Bantino Proviani Franchise

Field of activity: entertainment and recreation.
Lump-sum payment: no.
Royalty: 3,000 from the 2nd month of work.
Initial investment: 100 000.

Choosing the most profitable franchises in Russia in 2017, you can see that most of them were in the lead in previous years. Some of these companies have more franchised dealerships than own enterprises... Among the most profitable franchises in Russia are catering, delivery services, brokerage and legal companies, training centers and much more.

TOP 5 most profitable franchises in Russia

Entrepreneurs who are interested in developing a franchise business can work with both domestic and foreign companies, apply the scheme to find a source of funding.

It is easy to get confused among such a wide range of proposals. So that everyone can find a worthy option, consider the rating compiled by Forbes in terms of business profitability. The main parameter when compiling a rating is the return on investment, how much a novice businessman can earn by choosing one of the franchises. Rating is based on indicators financial efficiency in a variety of areas. As a result, the TOP 5 most profitable franchises are as follows:

Fifth place - CDEK company

CDEK is an express delivery service that operates on the Russian market and requires minimum investment at the start. The field of activity is the organization of transportation of cargo, business correspondence, products of various categories, values throughout Russia and around the world.

The company offers its partners who will work under the franchise to build a profitable commercial project in an actively developing niche.

Franchise cost in Russia:

- 150 thousand rubles;
payment of royalties - 10% of income, starting from the seventh month of the company's operation;
initial investment volume - 200-350 thousand rubles.

For decision making and building a rough plan you need to understand what a lump-sum contribution is and whether an entrepreneur is ready to allocate such an amount at the start.

By purchasing a CDEK franchise, a partner can count on consulting support at all stages of project implementation, the ability of internal network resources to increase the client base, the use of CRM and ERP systems, employee training and marketing support.

Fourth place - "Miel"

The real estate market in Russia, despite the crisis, continues to develop. Miel is a network of real estate offices that specializes in providing brokerage services for all segments of the Russian real estate market.

Today the company has 110 profitable and successfully operating offices, while it continues to actively develop and offers franchise cooperation.

Approximate financial aspects of buying a Miel franchise in Russia:

lump-sum payment - 1 million rubles;
total capital investments - 2.5 million rubles;
profitability of the project - up to 13.2 million rubles. per month.

The volume of investments is determined using a special methodology based on tariff scale companies. The amount of royalties is calculated individually, depending on the region and the scope of the territory.

By signing a franchise agreement, a partner gets the opportunity to work according to an established scheme, using a set of recommendations on all aspects of doing business in Russia.

Third place - scientific show "Opener"

Scientific show "Opener" is popular due to its novelty. The direction of Edutainment (learning combined with entertainment) has long found its admirers in the USA and Europe, in Russia it is just beginning to develop. What could be better than a bright holiday for children, which gives a lot of impressions and the opportunity to gain valuable knowledge? More and more modern parents choose just such programs instead of annoying clowns and animators. Therefore, new types of children's parties are gaining more and more popularity in Russia.

The Otkryvashka company enables entrepreneurs to keep up with the times and conduct business in a new, relevant segment.

Terms of granting a franchise of the scientific show "Opener":

start-up investments - 420 thousand rubles;
lump-sum payment - no;
royalties - 10 thousand rubles. monthly during the first year of operation, for the second year - 15 thousand rubles, for the third and further - 20 thousand rubles. every month.

Results of work on the Otkryvashka franchise:

on average, the price for holding one show in Russia is 12 thousand rubles, for a small town the cost is reduced to 8 thousand rubles;
profitability per holiday - 65-75%;
in practice, operating companies manage to hold about 80 shows per month in big city for kids of different ages(from 4 to 16 years old) and about 30 programs in a small locality Russia. This makes it possible to receive from 150 to 900 thousand rubles;
the payback period is minimal - from 1 to 3 months.

Advice: the franchisor of the scientific show "Otkryvashka" sells only one franchise per city, therefore, if there is already such a company in your locality, the chances of a partnership are zero.

Second place - "Claustrophobia"

Claustrophobia is a company that creates escape rooms in reality. The idea of the project is to create a new "room game" format. It is a mix of interactive theatrical play and real actors, where the protagonists are the clients of the room, who independently control the plot. The difference between "Claustrophobia" from other quests in Russia lies in the emphasis not on solving logical problems, but on emotionality and adrenaline.

The cost of the Claustrophobia franchise:

start-up investments - 6 million rubles;
entrance fee - 350 thousand rubles;
royalties, deductions for marketing - no;
the payback period is from 2 to 6 months.

First place - Tea Funny

Tea Funny is a retail outlet selling the Taiwanese drink "bubble tee" (a combination of tea with syrup, milk and jelly balls filled with juice).

The company offers its franchisees a proven business model, worked out to the smallest detail, according to which more than 450 have been opened over the past 4 years. profitable projects... Of these, 346 outlets operate under the terms of a franchise.

The acquisition of the franchise provides for one of the Tea Funny formats:

cafe in a separate building;
mobile kiosk;
modular point of sale;
a point up to 4 m² in size at the intersection of pedestrian paths, in busy places.

The cost of the franchise depends on the chosen format. On average, the cost of opening a project will be:

capital investments - about 800 thousand rubles;
royalties - 4% of sales;
marketing costs - 5% of revenue.

The most profitable franchises in Russia with minimal investment

Even the most profitable project is not always possible to implement, since buying a franchise is a costly business that is not within the power of everyone.

In this case, many start looking. In fact, there are options for cooperation with minimal investment, but remember that there will always be costs at the start.

Among the franchises with a small investment, there are really profitable ones that will help you build a stable profitable business... But keep in mind that they will not become super-profitable, at least during the first months of work. If you have large capital and want to receive high profit from the first months, pay attention to.

Consider the list of the most successful franchises in Russia in 2016 that require minimal investment:

Legal Supermarket "CVD" - a company that provides a wide range of legal services... The first federal network in Russia working in this direction.
iCharge is a vending company that provides charging services mobile phone... The franchisee is required to find a place to install the machine and conclude a contract, the equipment is supplied by the franchisor.
"Orange Elephant" is a highly specialized store selling goods for children's creativity and development. The brand is popular with children aged 2-14 years.
Personal Solution is a freelance recruiting company providing loader and handyman services. The activity is based on a universal IT structure for the selection, control and accounting of personnel. This makes it possible for employees to work at a time convenient for them.
PRYADKI IN ORDER is a network of hairdressing salons in Russia that operates in the economy segment. Skillful connection low prices and quality service makes this company successful and in demand among the broad masses of the population. The concept of the company is aimed at residents of Russia who earn an average or below average income. Clients are provided with qualified hairdressers, modern equipment and materials, a pleasant interior. A stable client base and one hundred percent workload of each hairdressing salon are being formed.
"Championica" is a network of football schools for children aged 4-7 years. The program is based on the training system of the German Football Association. The training methodology was approved by child psychologists and football experts. The chosen niche is interesting and new for most regions of Russia, due to which it always has a stable demand.
Sletat.ru - travel agencies whose activities are based on an innovative approach. The developers of the company decided to reduce prices for most tours and automate the full cycle of service provision.
Fan-Chulan is a network of art studios for children. It is a place where a child can cognitively and beneficially spend time under the supervision of a teacher, while his parents are busy going about their business. Unlike the usual labyrinths that work on the same principle, studios testify to safety, as children will spend time under the supervision of experienced teachers.
Oldboy Barbershop is a chain of men's hairdressing salons with its own philosophy and standards. is not just a barber shop, it is a whole philosophy, a real men's club.
Sushi Food is an Asian and fastfood store operating in the take-out segment. Mobility, flexibility, democratic franchise agreement, short time payback make this company relevant for development both in a metropolis and in a small town.

The cost of the franchise and the payback period (approximate data, obtained based on the analysis of operating enterprises):

Name of the franchisor company	Initial investment size	Payback period
Legal Supermarket "CVD"	230-440 thousand rubles	up to 6 months
iCharge	from 35 thousand rubles	from 1 month
"Orange Elephant"	365 thousand rubles	4-6 months
"Personal solution"	179-599 thousand rubles.	2-5 months
"ORDER IN ORDER"	299-500 thousand rubles.	4-6 months
"Champion"	220 thousand - 1.5 million rubles	from 4 months
"Make.ru"	390-800 thousand rubles.	3-7 months
"Fan-Chulan"	300-700 thousand rubles.	4-7 months
Oldboy barbershop	from 750 thousand rubles	6-8 months
"Sushi Food"	499-700 thousand rubles.	from 3.5 months

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As you can see, today in Russia there are many options to open a franchise business, and in various areas. To make a decision, it is necessary to make an in-depth analysis of the selected region. Perhaps the public catering segment has long been saturated, and the provision of legal services will be in demand and successful. The main thing is that some of the risks that await young entrepreneurs at the start can be minimized by detailed instructions from the franchisor, comprehensive support, the ability to work on behalf of a well-known brand that enjoys a good reputation.

In contact with

Starting a franchise business means entering the market under a foreign brand that the consumer already knows. The main advantage of a franchise is that you get a “turnkey business” and avoid many of the risks associated with starting a business from scratch.

Another obvious plus is that, despite economic crisis, the scope of franchising in Russia is growing. In 2016 at Russian market According to the General Director magazine, there are about 1400 franchises, which is 10% more than last year.

Which franchise should you buy?

Today the most profitable franchises are in the catering and retail sectors.

The most famous franchise chains in public catering are Baskin Robins, Dodo Pizza, Subway and Stardogs. The payback period for such a business varies from 9 months to 1.5 years.

The world's largest fast food chain, Subway, has opened 644 companies in Russia in 141 cities. The franchise is growing rapidly, since the opening of one Subway point requires a minimum of resources: there is no hot shop in the eateries, so they are launched economically and quickly.

By contrast, clothing, footwear and perfumery stores are less profitable. Given the crisis and the need for large investments, the demand for opening similar business fell. However, things are doing well in narrower market segments such as fixed-price stores or express pharmacies.

The fastest growing franchise in the retail sector in 2016 was the Fix Price chain of stores - it has 2050 enterprises in 723 cities of Russia (however, if we talk about franchising enterprises, Fix Price has only 250 of them). The reason for the popularity of the franchise lies in its low cost: 300 thousand rubles. Another advantage is the narrow niche occupied by the company: in the sphere of selling goods at a fixed price, Fix Price is a monopolist in Russia.

What kind of help can a partner expect from a franchisor?

Help from the franchisor can be expressed in consultations, personnel training, equipment supply, advertising support - the list can be much longer, depending on the business area and the parameters of a particular transaction. For example, in retail As a rule, the founder helps the franchisee with the selection of a retail outlet, equipment, personnel training.

For example, the 33 Penguins ice cream store chain helps the franchisee to choose the location of the outlet, gives recommendations on window dressing and the choice of equipment for retail outlets helps train staff. The company also helps to determine the profitability of the business.

If we talk about the field of public catering, then the help of the founder can go beyond the simple selection of premises. For example, the Dodo Pizza pizza chain opened a whole school for franchisees and developed its own software Dodo Is, which allowed to optimize the work of 93 partners in 71 cities of Russia.

What do the numbers say?

Despite the attractiveness of some of the offers on the franchise market, it is important to understand: where you pay little, you earn the same. For example, opening a branch of the popular Shokoladnitsa coffee shop costs 12.5 million rubles with an annual income of 6.5 million rubles: this means that the cafe will pay off only in 2-3 years.

There are franchises where required less money for the entrance, and the profit already in the first year of operation covers the initial expenses. On paper, the benefits in numbers look tempting, but not always come true.

The starting cost of the franchise, in addition to the primary costs like renting a retail space and hiring employees, includes a lump-sum fee - a one-time payment that the founder charges the franchisee for using the trademark. In the table below, you can see the ratio of primary spending and revenue of popular franchises in the market.

Field of activity	Company	Initial investment	Revenue for the year	Profit for the year
Hotel	Holiday Inn	315 000 000
	Marriott	315 000 000
	Hilton	315 000 000
Hypermarkets	Carrefour	315 000 000
	Crossroads	7 000 000	70 300 000	6 000 000
Public catering	Pyaterochka	15 000 000
	Plantain	94 500 000
	KFC	157 500 000
	McDonald's	75 600 000
	Burger king	2 700 000	28 000 000	1 200 000
	Cinnabon	5 300 000	22 800 000	6 400 000
	Papa jones	12 000 000
	Chocolate girl	12 500 000	38 400 000	6 500 000
	Travelers Coffee	14 000 000	27 600 000	5 500 000
Clothing trade	Oji	11 600 000	39 000 000	5 000 000
	InCity	4 500 000	33 000 000	5 000 000
	Sela	4 700 000	20 000 000	5 000 000
	Mascotte	750 000	24 000 000	3 600 000
	Glenfield	2 500 000	18 000 000	2 000 000
	Westland	2 500 000	12 000 000	2 300 000
	Tom tailor	10 000 000	18 000 000	2 000 000
	Tom far	4 500 000	36 000 000	2 800 000
	Finn flare	2 500 000	15 000 000	3 000 000
Sports business	Gold's Gym	63 000 000
Appliances	Positronic	5 800 000	60 000 000	6 000 000

A low start-up fee due to the crisis is offered by many clothing and footwear retailers, for example, InCity, Sela, Finn Flare. The entry threshold has been lowered as the popularity of such franchises has fallen: people are spending less money on new things. Before purchasing such a franchise in a crisis, it is better to calculate all the risks.

So is it worth doing a franchise business?

Experts and entrepreneurs interviewed “ The Director General", Believe that yes. In 2014 they even included franchising in the top twenty promising business areas in Russia for the next 3-5 years.

However, don't think that a franchise business is easy money. Although the franchisor helps, 99% of the success of the project depends on the diligent work of the partner. It will take, in my experience, an average of two to four years to break through, with no one guaranteeing your success.

The good news is that after working in a franchise, new entrepreneurs usually learn the basics of business and after a while start their own business. If you have that kind of ambition, the franchise business is a great school.

Calculate in advance how much you are willing to invest in the business, not counting the lump sum;
Research the company that sells the franchise (small initial investment and large income should be in your doubt);
Decide on the niche in which you want to buy a franchise. You should have at least a minimal idea about this business;
Discuss in advance what the company will provide you: what support will be provided, for which you will be asked for an additional fee (sometimes this is not written in the contract);
A brand is not always a guarantee of success, discuss with your partner what you will get in addition to the brand (technology, favorable conditions with contractors, equipment);
If you buy a code, make sure it is patented;
Study the contract carefully: especially the sections with responsibilities and penalties;
Before paying, be sure to ask for the project launch plan and those responsible for each stage. You must have a clear understanding of how you will launch the project after paying the franchise;
If you are buying an overseas franchise, find out who will localize the project.

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