Business ideas with a children's cafe. How to open a children's cafe: a detailed action plan. How to open a children's cafe in a small town

collapse

Now open a restaurant is considered promising and profitable view activities. Services for kids are especially attractive. Many businessmen are wondering how to open children's Cafe from scratch to make a profit with a relatively small investment. Many factors and features will need to be taken into account.

Place to open a children's cafe

You will need to open an institution from scratch in a suitable area with many specialized institutions:

Schools.
Kindergartens.
Polyclinics.
Physical culture and health complexes.
Amusement parks.
Houses of children's creativity.
zoos.

Walking around the city - the child is tired and hungry. Parents will look for an opportunity to feed the baby. Opening a cozy, brightly decorated establishment nearby will come in handy. AT small town, you need to establish a cafe taking into account the nearest competing institutions. You will need to organize parking for cars and prams.

Features of a cafe for children

Open an institution from scratch for various age categories seems to be the same thing. This is a general misconception. When thinking about how to open a children's restaurant from scratch, you need to understand the difference. It will not work to make money on alcoholic and tobacco products - a strict ban has been introduced on such products in establishments. Establish a children's restaurant - not a banal construction of a place Catering, but the creation of a whole complex of entertainment so that the child feels in a small fairy-tale world. It is necessary to establish a cafe for kids of different ages, expanding the circle of visitors from scratch and increasing profits commensurately. When starting to create a children's institution, in order not to burn out, it is worth analyzing in detail the market for such institutions in the city and carefully studying the demand for dishes. You will need to know:

Advantages and disadvantages of competing establishments.
Standard operating mode.
Examples of establishment design.
Approximate menu.
Possible Additional services(holidays and children's games).
Service personnel uniform (clothes designed in a special style, to the kids were interested in communicating with the waiters).
Services and entertainment for adults.

Interior decoration of the institution and special equipment

It is worth opening a children's restaurant in a spacious bright room with 3-4 windows. It is necessary to provide for a kitchen, a hall and think about a play area. It is better to open the room in an unusual style so that children and parents are interested. It is worth choosing bright colors and special paraphernalia from children's cartoons and fairy tales. Furniture should be made to order from scratch, providing visitors with comfort. In the design of furniture, sharp corners should be avoided, reducing the likelihood of injury to young visitors. Set up a stage in the hall, necessary during various children's events.

You will need to open a play area interesting for children of different ages. Pictures from various popular animated films can be hung on the walls. It is better that the hall does not intersect with the playing area. Several tables for board games should be installed in the company. A trampoline, Swedish wall, slides with balls and houses will be great entertainment. On one of the walls, you must definitely hang a plasma panel showing children's channels, full-length cartoons and favorite fairy tales.

Do not forget about the air conditioners in the premises of the cafe, providing visitors with a comfortable stay in the institution, encouraging them to return again.

Tables and chairs are selected taking into account the physiology of adults and children. You should remember to install special chairs for the smallest visitors (up to two years). Modern kitchen equipment will help to cook really tasty and healthy food.

Features of the cafe menu with a children's theme

The success of the institution is facilitated by a varied menu, including classic and original dishes, which is a feature of the cafe. From the classics, the menu should include various soups, cereals with fruits, french fries, pizza, drinks. Do not forget about desserts - children love sweets, so the menu should contain pastries, cakes, ice cream, pancakes with a variety of fillings, milkshakes. Food serving should be original, using interesting decorations made from scratch from products or purchasing ready-made edible figurines. It is better to arrange food in the form of drawings and scenes from cartoons. Design from scratch depends on the imagination of the chefs. The menu should be universal or you will have to come up with separate dishes - for adults and children.

Necessary staff for children's audience

When deciding how to open an institution for kids, you need to understand that the staff is very different from the usual. You should recruit waiters who love children and know how to find a common language with them. It is worth taking care of hiring caregivers with the appropriate education who look after the kids on the playground in order to avoid injuries or quarrels. Animators should be hired, providing children recreational activities – interesting contests, unusual games, performances on weekends and holidays. It is worth taking care of the costumes of these employees. Bright and colorful clothes, sometimes made independently from scratch, attract the attention of children and arouse interest. The chef must understand children's nutrition, be able to prepare healthy and tasty food, beautifully decorating dishes.

Worth doing on the menu unusual names dishes that attract the attention of parents and children.

Additional services provided by the institution

Children's birthday parties are the most popular in the city. Parents should be given the opportunity to come up with a script for the event or chat with the animators, taking into account the wishes of the birthday boy. In your own cafe, you have the opportunity to come up with a plan of events from scratch for the next month. The schedule of events should be placed in the institution, on billboards and on the website of the cafe. Opening an event is real in honor of something special:

Holiday.
The hero of a cartoon or a fairy tale.
Popular children's game.

Organization of outdoor holidays from scratch will be an excellent advantage of an institution for kids. When thinking about how to establish a cafe for kids, it is necessary to consider various possibilities. For example, to make cakes to order, in the form of various cartoon or fairy-tale plots. And then deliver them directly to your home.

Children's cafe as a separate highly specialized catering establishment is gaining great interest among visitors different ages. The relevance is due to a wide range of services that allow parents to make a holiday for their children and not put much effort into it. In the playroom, children get an emotional charge, and in the dining room, both a children's menu and a universal menu are presented. Therefore, it is worth thinking about starting activities in this area - there is an opportunity to get good profit. For everything to work out, you need to make detailed business plan children's cafe and determine what investments will be required, after what time the enterprise will generate income.

indicative project

For general information, we present a business plan for a children's cafe with calculations in order to understand what costs arise for initial stage(before the opening of the establishment) and how much time will have to be invested in order for the cafe to pay off. As an example for calculations, let's take the operating children's cafe with a playroom "Penguin", located in the Republic of Mari El, the city of Yoshkar-Ola.

general characteristics

Type of activity: cafe for children, entertainment for children.

Address: Republic of Mari El, Yoshkar-Ola, Chavaina blvd., 41A. Detached 2-storey building with a central entrance. The institution is located in the city center on the boulevard, where there is a large flow of people, especially on holidays.

Premises: 1st floor - dining room 90 sq. m, a bar counter with a showcase, a point for issuing hot dishes, a kitchen, a washing room, utility rooms; 2nd floor - game room 50 sq. m, a sofa waiting area for parents, administrative premises, a smoking room. The total area of the building is 400 sq. m.

Premises for rent.

Working hours: daily from 10 am to 8 pm.

Number of visitors: up to 100 people can be in the dining room at the same time. For this, 15 tables of 5 are provided. seats and 5 tables for 3 seats. For babies up to 2 years old, there are high chairs for feeding in the hall. Under the condition of a large flow of customers, the cafe can serve up to 1000 visitors for the whole day.

The game room is designed for entertainment events and a festive table for up to 30 people. One event usually lasts about 2 hours. Up to 300 children can flow per day.

Service list

Dining room:

Breakfasts.
Dinners.
Dinners.
Tea parties.
Cooking, desserts.
Takeaway food.

Playroom:

Games for children.
Matinees, birthdays, other celebrations.
Thematic shows, animators.
PHOTOSESSION.

The main menu of the cafe is represented by European cuisine, which includes:

Different kinds of ice-cream).
Sweet syrup (in assortment).
Cakes.
Baking sweet, meat, fish, vegetable.
Festive cake.
Milkshake (in assortment).
Juices, drinks.
Tea coffee.
Salads, cold appetizers.
Kashi.
Soups (hot and cold).
Meat, fish, chicken (various cooking methods).
Side dishes.

The daily menu is compiled in accordance with the season, a lean and dietary table is possible.

Legal Form

To start the project, you need to register legal form. In this case, there was an LLC consisting of 4 founders - individuals having a stake in the business. One of the founders is appointed director.

For registration, select and indicate the OKVED codes:

The main type of activity is code 56 "Activities for the provision of food and beverages".
Additional: 93.2 "Activities in the field of recreation and entertainment."

Form of taxation: USN (income minus expenses). We indicate at the time of registration of the LLC.

Equipment for a children's cafe

It is planned to open a cafe in which all food will be prepared in a personal kitchen. The kitchen room must be equipped with various items, which we list in the table:

Type of kitchen/bar equipment	Quantity	Price for 1 piece	total amount
Refrigeration units for products	1	45 000	45 000
Refrigerator cabinet	2	22 000	44 000
High power electric stove	1	70 000	70 000
Umbrella ventilation	1	15 000	15 000
Electronic balance	3 (one per bar)	4 500	13 500
Cutting table	2	21 000	42 000
Microwave	2 (one for the bar)	7 000	14 000
Kettle (el.)	2 (one for the bar)	2 100	4 200
Oven	1	75 000	75 000
washing compartment	2	11 850	23 700
Racks for dishes and utensils	3	8 500	25 500
Showcase-refrigerator for ice cream	1	27 640	27 640
Showcase-refrigerator for desserts and salads	1	34 700	34 700
Household appliances (blender, meat grinder, vegetable cutter, etc.)	–	–	350 000
Crockery, pots, pans	–	–	150 000
Total			934 240 rubles

In addition to production-type equipment for equipping a children's cafe, you must purchase:

Name	Quantity	Price per unit in rubles	Total amount, rub.
Cash register with card payment terminal	1	60 000	60 000
Light box	1	30 000	30 000
Dining room furniture:
Dining table	20	8 600	172 000
dining chair	60	1500	90 000
Children's chair	10	1 200	12 000
Soft sofa	10	9400	94 000
Clothes hanger	10	1350	13 500
TV set	2	32 000	64 000
Playroom:
Soft sofas	8	9 400	75 200
Cabinet furniture (racks for toys)
high open	4	8 000	32 000
Low open	2	3 500	7 000
closed low	2	4 700	9 400
Children's tables with chairs (set)	4	6 000	24 000
Toys	lot	250 000	250 000
Total			933 100 rubles

We have deduced the total costs that lie ahead for equipping the kitchen, dining room and games room. In addition, it is necessary to furnish administrative premises with furniture. This may take at least 500,000 rubles, the cost depends on the agreement with the furniture company.

Organizational moments

Equipping a children's cafe is not the only cost item for business owners. In order for the institution to start working, it is required to go through instances that will require certain fees for projects and permits. If the premises is not renovated or the chosen concept does not match what we would like, funds will be required for designer services, repairs and materials:

So, before the opening, we have to make investments in the amount of 5,157,840 rubles without purchasing the necessary raw materials for cooking, preparing events for the opening of a cafe and additional expenses. You can safely lay 1,000,000 rubles for this. Additionally, it is worth adding to the costs the column of your own investments (about 1,500,000 rubles), which will have to be used for the smooth operation of the cafe until the institution reaches the stage of self-sufficiency. Perhaps, in the course of work, you will have to buy additional equipment.

To summarize, to launch a project for a children's cafe with a playroom, it is necessary to invest 7,660,000 rubles. But this data may change from current circumstances, choice of partners, prices, discounts and other advantageous offers.

Project launch plan

The opening of the cafe is scheduled for early summer. This is the most active period for family vacations, the opportunity to eat ice cream, sit in a cozy place. Children Protection Day - good reason to open. Let's present all the stages of preparation in the schedule by months:

	January	February	March	April	May	June
LLC registration, paperwork	+
Order of the project to the designer	+
Work of designers on technical and engineering equipment	+	+
Purchase of finishing and building materials		+
Repair work		+	+	+
Systems installation			+	+
Equipping with equipment, furniture, appliances, related products				+	+
Coordination and receipt of permits for opening a cafe from the fire service, SES and energy sales				+	+
Staff recruitment, search for agencies for organizing children's parties				+	+
Menu and price approval				+
Equipping the cafe with a cash register and software				+
Complete set of premises with cabinet and upholstered furniture, interior items					+
Order of a printing company for the production of a printed version of the menu and price list					+
Marketing Campaign					+
Drawing up contracts for the supply of necessary products, first deliveries					+
Opening of a children's cafe with a playroom. Organization of a free holiday on the occasion of Children's Day						+

To meet the deadline, you should not put off the start of design and work with the designer in the back box. In the course of work, unforeseen circumstances may arise that may slow down the following stages. Not worth hiring for control individual person. It is better to take everything under personal responsibility and negotiate everything on your own. Only then there will be no additional costs and the cafe will open on the appointed day.

We complete the staff

Despite the fact that the cafe is just starting its work, the staff must be fully staffed. The establishment is open every day for 10 hours. People must rest. Need two full shifts. Work hours may be flexible or variable. We are hiring employees for the kitchen, dining room, children's room.

Chef: 1 unit, 5 days work week from 11 am to 7 pm, weekends on Sunday and Monday.
Cook: 4 units, 2 people per shift, work 2/2.
Confectioner: 2 units, 1 per shift, 2/2.
Assistant cook and pastry chef: 4 units, 2 per shift, 2/2.
Warehouse manager: 1 position
Seller-cashier in a bar: 2 units. in shifts.
Waiter: 4 units, 2 per shift, 2/2.
Administrator: 2 units, in shifts.
Educator in the children's room: 2 units, in shifts.
Maintenance worker: 2 units, in shifts.
Dishwasher: 2 units, in shifts.
Ancillary workers: 4 units, in shifts.

Additionally, you can invite an animator who leads the holidays to the staff on a part-time basis or an agency agreement. Each employee performs duties according to job description signed upon employment.

Costs for wages reflect in the table:

Job title	Number of units	Salary of one employee, rub.	Total amount, rub.
Chef	1	40 000	40 000
Cook	4	30 000	120 000
Confectioner	2	30 000	60 000
Assistant cook and pastry chef	4	15 000	60 000
Warehouse manager	1	18 000	18 000
Seller-cashier	2	15 000	30 000
Waiter	4	15 000	60 000
Administrator	2	20 000	40 000
caregiver	2	10000	20 000
Part-time accountant	1	12 000	12 000
Cleaning woman	2	12 000	24 000
support worker	4	8 000	32 000
Dishwasher	2	12 000	24 000
Total	30		600 000
Tax deductions			180 000
Consumption			780 000

For the first time, employees are set a fixed salary. When the profitability of the enterprise is visible, a revision of salaries is possible. You can introduce a system of incentives to stimulate employees, depending on good reviews visitors. But it should be borne in mind that a sharp increase in the level of income of employees can negatively affect the income of a cafe.

Profit figures for the children's cafe

To assess the profitability of the project in the business plan, we will show the calculations of monthly revenue for the year:

Based on the fact that the children's cafe will open at the peak of visits, then in the first months the revenue will be higher than during the cold period. The following indicators were taken into account:

The average check is 300 rubles.
The number of visitors to the dining area in summer season(June-September): weekdays - 500 people x 300 = 150,000 rubles; weekends and holidays - 800 x 300 = 240,000 rubles.
The number of visitors from January to May: weekdays - 300 x 300 = 90,000 rubles; weekends and holidays - 400 x 300 = 120,000 rubles.

The playroom will generate a profit of about 700,000 rubles per month, provided that 5 events for children are held per day with an average check of 5,000 rubles. To determine the period when net profit will appear and profitability will be visible, it is necessary to calculate the monthly net profit.

We take as a basis for calculations a monthly profit of 3,500,000 rubles. Subtract the costs of wages, taxes, rent (400 sq. M x 700 rubles = 280,000), products, communal payments., advertising campaign. The total amount of expenses can be 2,500,000 rubles. In the balance we get 900,000 rubles. Of these, it is worth setting aside part of the funds for unforeseen circumstances, for example, 300,000 rubles. Investments in opening a cafe amounted to 7,660,000 rubles. In 12-13 months, the cafe will reach its payback. The funds invested in the project will be worked out.

The next summer season will bring a net profit of 1.5-2 million rubles. Revenue will grow because the institution will gain recognition. High traffic also plays its role, because the cafe is located on the central boulevard of the city.

Competition and the need for advertising

To understand what marketing strategy to choose for the project owner, you need to study possible competitors and understand if there is a threat from them. In the same area there are cafes, coffee shops, bars. But they are aimed at adult visitors or youth. For family leisure, where it will be interesting and useful not only for adults, but also for children, there are no similar establishments. Therefore, fierce competition is not expected.

Business cards and booklets can be laid out in children's institutions.
Advertising in the media (newspapers, advertising catalogs, which are laid out on racks in retail outlets).
Creation of a website and page in social networks.
Favorable cooperation with companies organizing children's holidays. They themselves will recommend a cafe for a birthday or other events.
attraction regular customers via bonus system- fixed or cumulative discount.

In addition to organizing ways to attract visitors and increase profits, do not forget about the constant monitoring of the company's activities, the search for new ideas for the holiday, recipes, menu adjustments, and anti-crisis measures. For example, lowering the check amount in the morning hours, when the flow is minimal, will allow you to attract more people and increase profitability.

You also need to keep an eye on how the staff works. The specificity of the cafe is serving children and their parents, with the main focus on the child. If he likes it, parents will not be able to refuse to rest only in this place. The staff must be polite, kind, so as not to displease visitors. It is also worth considering the original design of the uniform, which will match the interior and the specifics of the institution.

The more satisfied visitors, the more positive recommendations and new faces. Word of mouth is the best advertisement.

After conducting a series of studies, evaluating the amount of investment and possible profit, let's summarize: the opening of a children's cafe with a playroom in the center of Yoshkar-Ola was an excellent investment and gave a constant profit for many years. It is quite possible that similar success awaits you in your region.

Opening a children's cafe is an attractive prospect for forward-thinking entrepreneurs. This niche is only gaining momentum in our country, but it already brings a good profit to those who are ready to organize a full-fledged children's leisure. Below is a detailed business plan for a children's cafe with calculations made for Yekaterinburg.

Brief description of the project (calculation for Yekaterinburg)

Starting investment: from 2,000,000 rubles.
Payback period: at least 10 months.
Annual net profit: about 1,600,000 rubles.
Break-even point: from 3 months.

Project Summary

Business idea: opening a children's cafe focused on young families with above-average and average incomes, with children from 6 to 14 years old. They want to have a good rest, budget and tasty food. The key advantages in this case will be prompt service, delicious food and the availability of an equipped play area.

Organizational form: individual entrepreneur or LLC. If you are planning a small cafe, then you can limit yourself to IP. A larger institution requires the opening of an LLC. You will need to pay a state duty, obtain permits from the fire service and SES (the cafe room must comply with sanitary standards).

In this case, transferring the execution of all documents to outsourcing will help to reduce costs and time resources according to the business plan of a children's cafe.

Project description

The target audience: married couples aged 25-42 years with children from 6 to 14 years old, with an average and higher income level.

Average number of visitors per day: on this business plan children's cafe the number of visitors per day can vary from 40 to 120.

Children's cafe offers the following services:

Location: If you are planning to open a children's cafe from scratch, consider its location. Competing establishments nearby will increase the break-even point. But the proximity to recreation areas, the availability of the metro and convenient parking, on the contrary, will play into the hands.

The area of the premises, according to this business plan, is at least 50 sq.m. When choosing a room, remember that it will need the appropriate documents for fire safety and compliance with sanitary standards (fire safety rules (PPB 01-03) and SanPiN 2.4.1.3049-13).

Working hours: from 11:00 to 20:00

The cost of opening a children's cafe is at least 2,000,000 rubles. The project is financed by own funds.

Calendar planning for the launch of a children's cafe

Stage name	1 month	2 month	3 month
Drawing up a business plan	+
Registration of an individual entrepreneur or LLC, preparation of documents on fire safety and SES	+
Search for premises, lease agreements	+
Interior design and playroom		+
Purchase and selection of equipment for cafes and games room	+
Obtaining permits	+	+
Personnel search	+	+
Training		+	+
Marketing Campaign Launch		+
Beginning of work			+

Production plan

Equipment for children's cafe

An approximate list of equipment needed to open a children's cafe.

Equipment	Quantity	Cost in rub.
Furniture (in the hall and game room)	10 tables 40 chairs 2 baby rugs 4 floor hangers 2 sofas 4 chairs bar counter game maze Inflatable pool with balls information desk 10 children's chairs 2 small children's tables 4 sets of blinds, 20 table sets (napkin holder, salt/pepper set, toothpicks), 4 pillows 10 vases, 20 candles (for decoration)	320 000
Kitchen equipment	Cabinet oven Electric cooker with six burners pizza oven frying surface Dishwasher coffee machine Mixer Meat grinder Juice cooler Refrigerator A set of dishes for 50 people (glasses, cups, spoons, forks, saucers, knives, plates for first and second courses) In addition, included in the total cost: 10 towels 20 tablecloths, 12 packs of napkins (for tables), special clothes for staff (for waiters and cooks, 4 sets)	480 000
Educational games and Stuffed Toys to the game room	3 board games(monopoly, sea battle, walker) Synthesizer Cubes and Lego Puzzles and mosaics 10 coloring pages 4 educational posters 10 soft toys	100 000
Books and TV	200 books and 1 TV	100 000
Office equipment for employees	Cash register with 4 tapes Printer with copier Paper Stationery 4 sets (pens, pencils, erasers, etc.)	80 000
Cookies for every table in a cafe	20 boxes of cookies (48 packs of 4 cookies each) OREO	20 000
Total:		at least 1,100,000

organizational plan

State formation

The service will help you concentrate on business development without being distracted by paperwork. Evaluate its benefits - the first month is free.

Marketing strategy

Marketing expenses plan at the opening stage:

Item of expenses	Quantity	Cost in rubles
Flyer production/distribution	1 flyer / 2000 pieces	10 000
Writing a chain of announcements / posting on social networks for a month	30 texts / 200 resources	27 000
Placing articles in online media, on forums	12 press articles	35 000
Menu development (design) / production	2 menus ( special offer: dinner delivery and basic) / 3000	23 000
Creation and placement of a banner on the forums of the district	2 banners / 80 sources	15 000
Performance of artists at the opening of the cafe and souvenirs for children	Musical group / 50 baskets with children's toys	40 000
Total:		150 000

*The calculation was made taking into account the costs at the initial stage of the project. Monthly advertising costs do not include the production of a sign with the name and the production of additional banners.

Financial plan

Planning expenses for the starting month and income for the year

According to the business plan, about 2,000,000 rubles need to be invested to open a children's cafe with a playroom.

For equipment, repair and design: 1,100,000 rubles.
For salary: 450,000 rubles.
For advertising: 150,000 rubles.
For rent, lawyers, security, outsourcing: 250,000 rubles.
Reserve fund: 50,000 rubles.

Annual income is from 1,600,000 rubles.

Risk management

The main factor is competition from nearby fast food restaurants (most have a children's menu). A thoughtful children's space, a comfortable interior and a good entertainment platform - master classes, entertainment shows, and animation services will help reduce the risk.

Another significant risk is unplanned expenses. Little visitors usually do not stand on ceremony with the objects around them. In a children's cafe, individual elements of the interior or components of the playroom can break and deteriorate more often than in a regular establishment. Competent financing will help minimize the risk: pledge a certain amount for force majeure expenses. And when finishing the room, give preference to the most durable materials with a high wear resistance class.

Recently, more and more people are eating out, but many catering formats are not suitable for visitors with children. Firstly, loud music is played in many establishments, secondly, there are no comfortable chairs for children, and thirdly, the format of the establishments does not allow children to make noise and run around the hall, as the noise interferes with other visitors who came to relax in silence and work . The solution to these problems will be the opening of a children's cafe, where children's recreation and food areas will be separated.

The menu will include both adult and children's menus, which can take into account the peculiarities of children's nutrition in conjunction with nutritionists.

A distinctive feature of the children's cafe, in addition to equipped chairs, special food and children's design cafe, there will be a play area. Parents who want to relax can continue to chat at the tables by sending the children to the playroom. The animator will control and entertain the children, according to the action plan. The cafe may also close for a private celebration. For example, for a birthday New Year's party, high school graduation kindergarten. Then the administrators and animators, together with the parents, think over what kind of entertainment topic to choose, what menu to make, whether adults will participate in the holiday program.

The cafe itself will already be equipped with a play area. There are quite a few varieties of gaming zones, the most popular are:

trampoline complex
labyrinth
children's town with houses
dry pool
room for master classes (culinary, art), etc.

Be sure to have a large number of toys, marker boards, pencils, felt-tip pens, coloring books in order for children to be interested in spending their time.

Thus, the success of the children's cafe will depend on how comfortable both children and adults will spend their time. Despite the high investment costs, a cafe can be efficient and turn a profit quickly.

The amount of initial investment is 2,613,000 rubles.

The break-even point is reached on the third month of work.

Payback period: 17 months.

Average net profit: 143 000 rubles.

2. Description of the business, product or service

A children's cafe should be located in a room with an area of at least 400 m2, on which the service hall and a games room will occupy most of the space, as well as premises for a kitchen, a bar, a warehouse for food storage, a utility block and bathrooms.

Convenient location, parking and proximity to children's institutions can increase the attendance of the institution.

In the business plan, we will consider a children's cafe with a play area, which includes houses and labyrinths for children, in addition to this, there will be tables for drawing and applications. The seating room for visitors includes 15 tables, so the cafe can accommodate up to 60 people at the same time, not including small children, for whom special tables and chairs are equipped.

The cafe's menu is based on Russian and European cuisine; a separate children's menu has been created for children. The menu will normally consist of salads, first and second courses, which form an average bill of about 1,200 rubles. The menu also includes unusual desserts and children-themed drinks. The children's cafe usually does not sell alcoholic drinks.

It is important to understand that the entire hall and the playroom should be decorated with children's decorations, and in order for people to be interested in coming to the institution again and again, after every certain period of time, you need to invite a decorator for additional decoration. For example, on New Year there should be a New Year's atmosphere with a Christmas tree and an animator Santa Claus, for Halloween there should be pumpkins and other themed decorations everywhere. Thus, visitors will enjoy the atmosphere of novelty and it will be interesting to spend their holidays here.

The children's cafe will be open daily from 11.00 to 22.00, but it is possible to change the opening hours when the cafe is closed for a private event.

3. Description of the market

The target audience of the children's cafe are both children and adults. However, it should be understood that among adults only those who have children will visit the cafe. The most interesting thing in the playrooms will be for children under 12 years old, so the classification of the children's audience looks like this:

Children under two years of age will be constantly with their parents;
Children from two to six years old also need parental supervision, but many entertainments from the playroom are already available to them;
Children from six to twelve years old can play on their own or with an animator. With them, you can hold various competitions, educational events. Children of this age will be the main target audience.

In addition to the fact that people can simply come with their families, the children's cafe is closed for events for certain groups. Thus, the target audience can also be a whole school class, a kindergarten group, a section group, as well as all friends of one child who has a birthday.

The advantages and disadvantages of the project are shown in the table:

Strengths of the project:	Weaknesses of the project:
Unusual playground; Joint vacation with children; Little competition in the market.	Limited target audience; High average check
Project features:	Project Threats:
Development of a network of children's cafes; Organization of offsite events and banquets. Selling a Franchise	Rising prices for food, rent, energy; Opening a similar establishment with a new concept in the city Unqualified staff of waiters and animators (not taking into account the peculiarity of working with children)

4. Sales and Marketing

The marketing campaign for a children's cafe should be based on getting as many people as possible to know about the new establishment. If in small cities up to 300,000 people there is a possibility that such a cafe has not yet been and the effect of novelty will work, then already in cities with a population of one million, you need to competently build all promotion channels.

First, before opening a cafe, you need to create accounts in social networks, launch a promotion, for example, for all visitors on the opening day, a free dessert, and start promoting it. So, there is a possibility that on the opening day people will already know about your institution and some of them will come to this action. Posting photos on social media with a full house on opening day will speak target audience that the place is popular and must be visited.

Secondly, you need to use all standard tools: posting ads (especially near schools and kindergartens), distributing leaflets directly near cafes, as well as in places where the target audience is concentrated. You can also distribute flyers inside educational institutions, for example, teachers, promising good discount when visiting a cafe with a group of 10 people.

Thirdly, to attract a new audience, you can invite popular artists of the city to the opening or to organized holiday and participate in charity events.

5. Production plan

6. Organizational structure

According to the staff list, 14 people will work in the children's cafe, not including the owner. The owner will carry out strategic management, be responsible for the work of the institution, work with administrators and the chef. Creating the concept of the institution, promoting new ideas is also within his competence. Wages will not be accrued to the owner, the owner will receive dividends from profits. After the enterprise begins to pay off, the owner can hire a director with a salary and bonus part in his place.

Thus, the owner mainly manages the chef, administrators and accountant.

Administrators in staffing two, work in shifts with a schedule of two through two, from 11.00 to 23.00. Each of the administrators recruit two waiters and an animator for their shift.

The duties of the administrator include maintaining cleanliness, creating an atmosphere in the service room in accordance with the concept of the institution, training staff and preparing for events together with animators. The payment of the administrator consists of the salary and interest from general sale on the menu and on holidays.

Waiters, in addition to a small salary, receive a percentage of menu sales, as well as tips. The salary of animators consists of a salary and a percentage of the holidays. When hiring animators, it is important to consider them professional quality for working with children.

The kitchen is managed by the chef, who has two senior chefs, two cooks and two dishwashers. Work, as in the hall, is carried out in shifts with a two-by-two schedule. The kitchen ultimately has to fulfill responsibilities from menu development to timely delivery. ready meals to the service room. A prerequisite for staff is the availability of medical books.

The cafe will also have a cleaning lady who will have a part-time job and will have to maintain cleanliness in all areas during the day.

The accountant will be responsible for reporting personnel office work, as well as the calculation of dishes ashamed with the chef.

fixed costs	Salary	The number of employees	Sum
Administrator	30 000	2	60 000
Chef	35 000	1	35 000
Senior cook	30 000	2	60 000
Cook	25 000	2	50 000
Waiter	10 000	4	40 000
Cleaning woman	18 000	2	36 000
Dishwasher	20 000	2	40 000
Animator	10 000	2	20 000
Accountant	25 000	1	25 000
Insurance premiums			109 800
And of that payroll			475 800

The full calculation of the payroll for 24 months, taking into account the bonus part and insurance premiums, is presented in the financial model.

Despite the presence of a large number of catering establishments in our country, there is a lack of specialized cafes for children, especially in medium and small cities. Such places for young visitors are very popular, and there is a perfectly reasonable explanation for this.

Everything is thought out in children's cafes - bright colorful design, comfortable ergonomic furniture, a menu that includes favorite delicacies of kids and, of course, entertainment programs from which visitors get an unforgettable experience. The demand for the services of entertainment outlets for children is very high. This fact should attract the attention of start-up entrepreneurs, since with proper organization cafe its activities can turn into a very promising business.

How to open a children's cafe from scratch?

Before you learn how to open a children's cafe from scratch, you need to understand the features of its work. It should be understood that, unlike restaurants and bars, there are no alcoholic drinks and tobacco products. It is known that it is alcohol and cigarettes that bring good profits to the owners of entertainment establishments. On the other hand, when opening a cafe for young visitors, a novice businessman will not have to spend significant money on acquiring the appropriate licenses.

It is also worth considering the features of the menu for kids. Even a simple cake, if it has a catchy name, will be popular and sold in large quantities, because it will attract the attention of a children's audience. The list of dishes should include milkshakes, juices, sodas, desserts and exotic fruit salads that children love.

As practice shows, children spend most of their time in a cafe playing games and taking part in fun shows. Animation programs are especially successful, so businessmen should pay Special attention selection of professionals who can provide interesting exciting shows.

Important: novice entrepreneurs should conduct a thorough market analysis, study the concept of competitors, take into account all the nuances of such establishments, and then develop their own project for a children's cafe and think over a list unique services for potential visitors.

Business registration

A cafe for children as a business is subject to mandatory registration with the tax service. If you plan to open a small business, it will be enough to register an individual entrepreneurship. This procedure will not take much time, and its cost will not exceed 800 rubles.

For large cafes, LLC registration is preferable. This will enable the entrepreneur to work with legal entities, as well as a number of other benefits enjoyed by representatives of small and medium-sized businesses. To register an LLC, you will need to pay a fee in the amount of 4 thousand rubles, as well as 10 thousand as the authorized capital of the organization.

Individual entrepreneurs can choose the USN as a taxation system, and companies registered as legal entities can choose UTII. After registration, an entrepreneur needs to obtain permits from regulatory organizations, such as:

Rospotrebnadzor;
fire inspection;
sanitary and epidemiological service.

It is worth getting permission from the authorities local government. Please note that a cafe for children, like other catering establishments, cannot operate without quality certificates for toys and food. In addition, you will need to have in the package of mandatory documents:

agreement with the owner for the lease of premises;
work contracts with staff;
contracts with suppliers.

If an entrepreneur wants to open a bar from scratch, he must know that the presence of invoices and quality certificates for each food supply is prerequisite for work. In addition, all employees are required to be at the workplace, having a sanitary book with them.

Important: depending on the type of activity, whether it is a children's cafe, a vegetable business or own production, the entrepreneur must specify when registering OKVED. In this case, code 55.30 is suitable - "Activities of restaurants and cafes." Detailed information you can find out about the work of small and medium-sized businesses (for example, how to pay payroll taxes) at the department of the Federal Tax Service when contacting the relevant specialists.

Choice of concept

The choice of the concept of the enterprise should be approached with special responsibility, because not only its attendance, but also the level of income will depend on it. A cafe for little visitors is a special place where every child should enjoy the time spent, for which you need to create the necessary conditions. First of all, it is recommended to carefully consider the design of the room, decor, colors, and also correctly divide it into certain zones - areas for eating, holding shows, game rooms, places for recreation.

You will definitely have to carefully work out the concept of a playground for young visitors. To make the pastime of children exciting, you can organize:

attractions;
place for intellectual games;
do-it-yourself corner.

In addition, it is worth considering the option of organizing active rest visitors, for which it is necessary to equip the institution with sports equipment, slides, carousels and a pool with balls. Please note that the playroom must provide a high level of safety for children, so the equipment must be selected with a soft finish that excludes injuries.

In order to effectively develop the concept of a children's cafe, a novice businessman can analyze competing organizations and, based on the data obtained, come up with his own “zest”. To do this, it is necessary to determine what kind of leisure would be interesting for children and their parents, what dishes and drinks should be included in the menu, whether it is worth focusing on organizing full breakfasts and lunches. A businessman must understand that without a preliminary detailed analysis of this niche, investing his own funds will be meaningless and risky.

Room search

The success of the enterprise will largely depend on the choice of the location of the children's cafe. Internal areas must be at least 100 m? and include:

dining area;
the venue for the games;
service premises;
installation of attractions;
administration office;
kitchen.

If you plan to open a large entertainment venue, you will need much more space. For example, this will be required to organize a roller skating platform, install trampolines, slides, etc. You can open a cafe for children in the city shopping or entertainment center, on the ground floor of a suitable residential building or look after a separate building for this purpose.

It is extremely important that the cafe can be easily reached; there should be ample parking near it. It is also worth considering the possibility of implementing thematic design of the exterior, which will attract a large number of customers. An important point that you need to pay attention to when choosing a room for a cafe is the availability of serviceable engineering communications. These should include:

waste system;
water pipes;
electrical network and lighting system;
supply and exhaust ventilation;
fire alarm;
video surveillance and security systems.

Increased requirements are imposed on the power grid, since it must withstand a significant consumer load, because a large amount of equipment will be connected to it. In a residential building, you can also open a cafe for children, but it should be borne in mind that the building should not be demolished. Such information can be obtained from the BTI and the department of architecture of the city.

As a rule, in residential buildings they look for areas for opening such types of business as, for example, a grocery or tea shop, hairdressers, beauty salons, pharmacies, etc. This is primarily due to the fact that the cost of renting them is low. SanPiN 2.3.6.1079-01 prescribes the requirements for premises for public catering establishments that must be met. As for the price for renting space, its average amount is 120 thousand rubles. It is also worth remembering the need for repair work, for which you will have to spend about 200 thousand rubles.

Purchase of equipment

The purchase of equipment for a children's cafe will require considerable investments from the entrepreneur. To open a business, you need to equip the kitchen, game rooms, purchase inventory, furniture, and auxiliary equipment. A sample list of equipment might look like this:

cookers;
cutting tables;
household appliances (meat grinder, coffee maker, milkshake machine, mixer);
sinks;
dishes.

To equip the play area, you will have to purchase furniture, paintings, attractions, play sets and entertainment equipment (modules, slides, a pool with balls, trampolines). It is mandatory to include in the item of expenditure the purchase of air conditioners, security systems and video surveillance. To equip a small cafe, the area of which does not exceed 100 m², you need to spend at least 2.5 million rubles (for comparison, to equip a mini-bakery, you will need about 400 thousand rubles at the start).

Personnel attraction

Which employees are better to invite to work in a cafe for children? If it is planned to open a small institution, the staff will consist of the following specialists (with a salary):

pastry chef (2 people) - 50 thousand rubles;
game hall employee (2 people) - 30 thousand rubles;
bartender-waiter (2 people) - 40 thousand rubles;
cleaner (2 people) - 36 thousand rubles.

In total, the salary of employees is 156 thousand rubles. You will also need to pay for the services of animators (from 40 thousand) and an accountant (10 thousand), which can be remote specialists. Thus, the monthly cost of personnel remuneration will amount to 206 thousand rubles.

Conducting an advertising campaign

Which marketing strategy use to effectively attract customers? It is better to launch advertising shortly before the opening of the cafe, so that the target audience knows in advance about the upcoming event. To disseminate information, the entrepreneur should use the media. In addition, a good result will give:

promotion of a children's cafe on the Internet;
placing information on elements outdoor advertising(billboards, banners, streamers);
distribution of flyers and leaflets in public places;
ads in public transport and metro.

Do not forget about creating a business card site for a cafe, where it is periodically recommended to publish all kinds of promotions for targeted visitors. The cost of the advertising campaign will be about 20 thousand rubles per month. When a cafe for children begins to receive visitors, information about its activities will quickly spread among people, which is also a good means of attracting the target audience to your business.

The interior of the children's cafe

Children love bright colors and beautiful pictures, so the design of the cafe should be developed in accordance with this feature. In many institutions, the walls are painted with rich colors, while the images can be completely different. For example, thematic graffiti, as well as fairy-tale and cartoon characters, look good. Even at the stage of project development, special attention should be paid to safety, because most of the visitors are children, and they should not be harmed.

The use of slippery floor coverings should be avoided, because the child may fall and hit during the game. When choosing furniture, you need to pay attention so that it is without sharp corners. It is better to buy tables with a rounded shape, and instead of chairs, use soft sofas, ottomans or bean bags.

On the floors in the playrooms, it does not hurt to lay soft mats, which will avoid injuries. It is important to provide good interior lighting and create a comfortable environment for visitors. The interior should have a stylish bright decor. It is worth entrusting the design of the cafe professional designer. The more comfortable the little visitors will be, the more popular the cafe will become.

Children's cafe business plan

To find out how much money is needed at the start, to determine monthly costs and possible income, you should develop a business plan for a children's cafe. The initial one-time investment includes:

registration of an enterprise with permits - 40 thousand rubles;
rent (100 m?) - 120 thousand rubles;
repair, designer services - 300 thousand rubles;
purchase of equipment - 2.5 million rubles;
production of advertising (website, streamers, banners, outdoor signage) - 200 thousand rubles;
purchase of the first batch of products - 100 thousand rubles;
other expenses - 100 thousand rubles.

In total, in order to open a cafe for children, it is necessary to invest 3.36 million rubles. You also need to calculate monthly expenses. They are formed from the following indicators:

rent - 120 thousand rubles;
social contributions, taxes - 50 thousand rubles;
staff salaries - 206 thousand rubles;
utility bills - 20 thousand rubles;
grocery shopping - 150 thousand rubles;
other expenses - 15 thousand rubles.

Thus, an entrepreneur will have to pay 566,000 rubles for a month of cafe operation. Usually when located inside shopping center the attendance of the institution will be more - about 100 people a day. Consider the possible income of a small cafe with the number of 50 paid orders per day.

With an average check of 500 rubles, the daily revenue will be 25 thousand rubles. Such attendance will allow you to return the investment in 7-10 months and then ensure a stable profit. In 30 days, the cafe will bring 750 thousand. From this amount, you need to subtract 566 thousand (monthly payments), you get 184 thousand rubles of net profit.

Children's Cafe Franchise

Many entrepreneurs at the beginning of their activities experience a number of difficulties with starting a business. The main problem is the lack of money. For this reason, it is worth considering an option such as a cafe franchise for children.

What will a person get when cooperating with a franchisor? First of all, he will be able to apply a ready-made business model to achieve success, in addition, his company will work under a well-known brand. The interaction of private enterprises with franchisors has a number of undeniable advantages. We list some of them:

business development on a ready-made effective project;
quick start due to fame trademark(franchisor);
business support at all stages of development;
receiving significant discounts from a partner;
providing high-quality raw materials and equipment for the production of products.

In addition, the entrepreneur is provided with assistance in training employees, paperwork, finding premises and other privileges. Each franchisee pays a lump-sum fee and pays royalties. Cooperation with a partner allows you to quickly recoup investments and does not require huge investments, as is the case, for example, with the KFS franchise. Consider several well-known companies offering franchise cooperation:

TM "Ander Son". The organization is a network of family-type cafes, where each visitor can purchase delicious homemade cakes and author's confectionery. There are playrooms for children, and a cozy atmosphere reigns in the halls for clients. The menu of the cafe contains gourmet dishes for kids and adults. Franchisees in cooperation receive the right to use the trademark for 5 years, while territorial conditions are negotiated with the company. To start a business, you need to have start-up capital in the amount of 1.9 million rubles. The entrepreneur is obliged to pay a monthly fee - 10% of the proceeds. The profitability of the business is about 25%. Subject to the recommendations of the franchisor, the funds will pay off within 1-1.5 years.
TM "Kinderland". The establishments of the network have everything for a first-class holiday and a great pastime for the whole family. Cafes have a stylish design. The franchisee receives the necessary information support, as well as the opportunity to apply effective marketing tools. Taking into account the entrance fee, the entrepreneur needs to have 3.5 million rubles at the start. Monthly deductions are 5% of revenue. Investments pay off on average in 1.5 years.
TM "Cinderella". Cafes of this brand are very popular among both children and adults. Customers can enjoy gourmet cuisine, have a comfortable rest, and for young visitors, professional animators conduct unforgettable show programs. The franchisee will receive not only a stable profit, but also tremendous pleasure from cooperation with the company. The lump-sum contribution is 1.5 million rubles, and 5% of royalties must be paid from the business turnover. Investments at the start - from 2.5 million rubles, which will pay off in 10-12 months of work.

It might be useful to read: