Where to buy cheap clothes. Where to buy any goods from China in bulk. Pitfalls: what problems I faced

Many people these days prefer to buy clothes not in expensive fashion boutiques, but in stock stores. First of all, this is due to the tangible difference in price: stock stores allow you to buy things several times cheaper than they cost initially. Such discounts can be associated with various factors: the remainder of the production, the clothes are out of fashion, the season is over, there are some defects (albeit minor).

That is, such stores are in demand and are interesting to people. This means that your own stock center is a great business idea that can bring you tangible income in the near future.

Step 1. Registration of activities

How to open a stock store? Taking into account the specifics of the product itself, the registration of this type of activity requires the collection of a large package of documents. It:

permission to start activities from the city or district administration;
placement license from Rospotrebnadzor;
sanitary production control program;
regulations;
sanitary and epidemiological conclusion regarding the condition of the premises;
contracts for disinfection, deratization and disinfestation;
other documents.

In order to quickly deal with bureaucratic issues and get down to work, you do not have to deal with the preparation of all the necessary documentation yourself, but entrust this matter to a specialized company.

Step 2. Choosing a room

The second question that will somehow arise before you is where is the best place to open a store? It is important that it is located in a place with good traffic or in a densely populated residential area. Such shops are especially relevant for young people, and therefore an excellent choice would be accommodation on the campus, not far from the hostels.

But opening a stock store in the very center of the city is not worth it: there are enough of their own boutiques, which also sell the remnants of their clothes and make significant discounts on them.

The minimum area of the room should be 50 m 2. However, we would advise you to look for an area of about 150-200 m2. This space is enough to accommodate the entire assortment and furnish fitting rooms. In addition, customers will be able to move freely around the room and will not interfere with each other.

Step 3. Purchase of equipment

Speaking about how to open a stock clothing store, it is worth mentioning separately that everything needs to be organized in such a way as to ensure the maximum possible access to the goods and, of course, its safety.

First of all, the magnetic racks displayed at the entrance to the store, as well as magnets attached to the goods themselves, are called upon to be responsible for safety.

Naturally, you will also need to buy shelving, mirrors, hangers, and a cash register.

To equip the entire store, 1 thousand USD is enough. e. Do not buy items that are too expensive - the whole furnishings should make the client understand that this trade point sells cheap clothes with small markups.

Step 4. Product range

This is a critical stage in the entire organization of a business. How to open a stock clothing store without actually purchasing these clothes?

It is believed that for a retail outlet with an area of 50-150 m 2, the norm is 300-400 units of goods. At the same time, the main part of clothing (about 80%) should consist of youth and women's clothing, and the remaining 20% should be men's and children's.

Of course, seasonal clothing will be the main product. But jeans, T-shirts and jerseys are in demand regardless of the season, and this must also be taken into account. Many stock centers sell all sorts of accessories, luxury goods, etc. in parallel. But we do not recommend selling hats - their cost in this case will not differ in any way from the prices in stores of a different direction.

Since finding good baby clothes can be quite difficult, you can focus on this direction.

You can buy stock clothes directly from manufacturers and retail chains (not sold for the season, defective items). However, in this case, you will have to negotiate separately with each supplier. It is much more convenient to conclude an agreement with wholesale suppliers stock things - they will do all the "dirty" work for you, and all you have to do is pay for the goods and wait for their delivery.

Reliable and well-established companies in this area are Clothes Stock.Ru, Stock-N.Ru, StokMag, Maldim.Ru, RealStock, S-Klad.Ru, BrendStock, Lemonti and others. You can also find out where online stores in your city are purchased - usually, the cost of goods in them, even taking into account the margin, is lower than in ordinary ones.

On average, you will need about 2-4 thousand dollars for the initial filling of the store with things.

Step 5. Personnel search

But here everything is nowhere easier. One or two people will be enough for work. At first, you can also be a cashier - in this case, you can save on the salary of a sales clerk. Immediately choose the appropriate option for remuneration: fixed or a percentage of the sale of goods.

Step 6. Formation of pricing policy

How to open a stock clothing store that will generate real income for you? Be sure to analyze your pricing policy. Unlike regular shops, things are not so simple here. Wholesalers tend to sell items in batches. But sometimes they give the opportunity to select goods selectively, in the case of a purchase of at least 100 units. In this case, the cost of any item will be the same, regardless of the type and quality of the product. Roughly speaking, you will pay $ 15 for both cool branded jeans and a light summer top.

When creating a stock center, it is necessary to correctly build a pricing policy. So, for some things it makes sense to set a markup of 80%, some are more logical to sell at cost, and still others - even at a loss. However, you should remember about a single rule - the sale of the entire purchased batch should fully compensate for your expenses and, of course, bring income (approximately 400%).

What can we deny - more and more we are plunging into the abyss of the Internet. We are consuming more and more services online, and shopping is no exception. Of course, there are also disadvantages to this, for example, the lack of tactile sensations when choosing clothes, not complete visual perception image. But we must admit that there are also a lot of advantages of such purchases. This is both round-the-clock access, and free shipping home, and a huge selection of clothes, convenient filters for searching, the presence of many brands on one site. And for residents of remote cities and settlements, this is the only available opportunity to buy fashionable clothes. And where it is most convenient to buy it - we will now tell you.

Best Online Stores

Lamoda

Both mass-market brands are represented, such as Mango, Oodji, Zarina, Befree, United Colors of Benetton, GAP, and the premium segment - Armani Jeans, DKNY, Trussardi Jeans, Just Cavalli, Red Valentino.

Of the advantages of Lamoda, it is worth noting exclusively convenient catalog- in addition to the standard filtering system by brand, color, material, price, a filter has been added by prints and patterns, by seasons and by styles. In addition, each section in the catalog has its own subgroups, for example, you do not have to look for maxi-skirts among the entire abundance of skirts, the most popular styles are highlighted in the subcategory.

The site interface itself is laconic, light and modern, nothing superfluous. All clothes are presented in a uniform way - on a white background, by going to the product you can see it on the model. Of the minuses, a video catwalk with clothes is very rare.

The store also has very fast delivery thanks to its own courier service. In 60 cities of Russia, you can receive your purchase the very next day. Delivery is free on condition of purchase in the amount of 2,000 rubles or more. There is a possibility of trying on before buying, which is also a great advantage.

Asos

A major British online retailer came to Russian market in 2013, which became an undoubted joy for our fashionistas.

Now at the service of Russian women there is a catalog completely translated into Russian, in which you will find women's and men's clothing, shoes and accessories. From specialized sections- clothes for pregnant women, for overweight ladies, there are sections for tall and petite girls, as well as asos curve - for girls with curvaceous shapes and thin waists.

Fashion bloggers love Asos for its exclusive brands, trending interesting models and excellent quality of product presentation. All products from the clothing section are accompanied by a video show, which makes it easier to make a purchase decision. The store also offers great discounts in the sale section, which reach 70%.

Standard delivery - 14 working days, you will receive a parcel for free when ordering for an amount of 2,000 rubles or more, there is also express delivery within 4 days, its cost is 1,500 rubles, but when you order more than 12 thousand rubles, you will also receive it as a gift.

The disadvantages include the lack of fitting, but the return procedure is quite simple, as in other online stores - you just need to fill out the form and send the goods back by mail.

Yoins

British retailer with very attractive prices, the quality of the responses is very good for enough low price... Delivery to Russia takes 14-25 days, free shipping for orders over £ 40.

I recommend taking a closer look at the section with dresses - there is where even the most avid shopaholic can roam. And most importantly, prices are lower than in the mass market. for example dresses here from 600 rubles.

- a real Russian bison of international retail in the luxury segment of clothing. More than 2,900 brands are represented in the store. The biggest plus of the store - there you can find all the new brands that have just come off the catwalks.

There are shoes, accessories, jewelry. From special sections - there are vintage branded clothing.

From brands - designer models from Alexander McQueen, Balenciaga, Burberry, Dolce & Gabbana, Fendi, Givenchy, Gucci, Jimmy Choo, Miu Miu, Prada, Saint Laurent, Valentino are presented.

The catalog is convenient, there are filters by size, brand, color, composition. Moreover, there is a filtering by style - you can choose with which silhouette you want the dress and what length. There is also a filter by price, it is possible to view only discounted clothes.

The site is completely localized for a Russian-speaking audience, moreover, there is customer support in Russian.

Other advantages include fast and convenient delivery, free of charge for purchases of 15,000 rubles or more.

Bonprix

Bonprix (pronounced “Bonprix”) was founded in 1986 as part of the Otto Group and sold clothing and accessories through printed catalogs, and in 1997 the brand's first online store was founded. Now the German retailer is developing a multi-channel sales system - through printed catalogs, an online store, a TV store and a network of retail stores in Germany.

Bonprix prices are very affordable, the cheapest dress will cost you 690 rubles.

Delivery is possible by Russian post and to the points of issue; for large cities, courier delivery is possible. There is no possibility of trying on before buying.

Kupi VIP

Buy VIP is a Russian online store that started out as a closed club selling luxury brands, now you can also order luxury models from Europe on the site. The assortment is focused mainly on the premium segment, but it also includes mass market models. In addition to clothing, the store also sells household goods, toys and cosmetics.

What you should pay attention to is the assortment of bags - here you will find many interesting models at reasonable prices.

As well as in La Redoute, you will receive 500 rubles in bonuses when you subscribe to the newsletter.

Delivery from 5999 rubles - free of charge. In some Moscow pick-up points, the order will also be delivered free of charge. On average, the cost of delivery varies between 100-300 rubles.

TSUM

TSUM is the largest department store in Europe. And such a giant, of course, has an online store. In the online store you will find more than 600 luxury brands, including Dolce & Gabbana, Valentino, Celine, Ralph Lauren, Alexander McQueen, Brioni, Loro Piana, Chopard, Rolex, Graff, Garrard, Patek Philippe.

A huge section with clothes, there are also shoes, bags, jewelry, cosmetics. There is a collection for women, men and children. A separate tab is highlighted by the Apple Store. Also on the site there are products for the interior.

The catalog is well-designed, a convenient filter by model and color. There is a section where you can see the models presented exclusively at TSUM. And also there is an option to pre-order new collections.

TSUM delivers clothes to the capitals in 1 day, for Moscow there is even an express delivery in 3 hours, such a pleasure costs 2000 rubles. DHL delivery to other cities takes 1-14 days. Delivery is free for purchases from 10,000 rubles.

was originally a denim marketplace, and gradually grew into a giant online retailer, which was bought by Amazon in 2006.

The site presents both expensive designer brands, such as Isabel Marant, and less expensive items. The site is fully translated into Russian, the interface is convenient, there are all the necessary filters for colors, styles, prices, brands.

Customer support - online chat and phone only in English, but there is the possibility of email correspondence in Russian.

Orders over $ 150 are free shipping.

Elyts

The online store features brands from world catwalks, the retailer specializes in the premium and elite segment. In the catalog you will find more than 300 luxury clothing brands such as Alexander McQueen, Emporio Armani, Giorgio Armani, Armani Jeans, Moschino, Versace, Valentino, Valentino Red, Nina Ricci, Patrizia Pepe.

The store presents men's and women's clothing, footwear, bags and accessories, there are clothes of large sizes. Highlighted section for evening dresses.

The price range corresponds to the luxury segment, the cheapest dress will cost you 34,000 rubles, the most expensive - 219,000 rubles.

The advantages are a convenient catalog and really interesting and high-quality clothes. There is a filter system, but sorting works only in the direction from expensive to cheap, on the contrary, it was not possible to set it up. There is a system of accumulative cards, with total purchases from 150 thousand rubles, you will receive a permanent discount of 10% of the order.

Delivery is carried out courier service, delivery time for Moscow is 1-3 days, for regions from 2 to 7 days. When buying for an amount of 15 thousand rubles or more, delivery is free, otherwise its cost will be from 350 to 700 rubles, depending on the region.

Aizel

Aizel.ru is another online store aimed primarily at high-income audiences. The assortment includes products of more than 300 of the most fashionable brands.

On the site you can get free consultation stylist. And if you closely follow fashion news, then Aizel allows you to pre-order models from new collections right from the catwalk.

There are women's, men's and children's sections, cosmetics and accessories. There is also a wedding section where you can find designer wedding dresses, shoes, lingerie and accessories for brides. In addition, the site sells exclusive vintage items from the 70s, 80s and 90s.

The catalog is made conveniently, there is a possibility of filtering and sorting. You yourself can choose how it is more convenient for you to view the goods - things on a white background or on a model.

To assess the price range, let's look at the dresses, the cheapest dress costs 3,400 rubles, the most expensive - 1,248,000 rubles from VALENTINO.

Delivery time in Moscow and St. Petersburg is 1-3 days, for regions and CIS countries (the store delivers to Armenia, Belarus, Kazakhstan and Kyrgyzstan) - 1-7 days. Fitting before buying is possible only for residents of St. Petersburg and the capital. When ordering from 40 thousand rubles, delivery is free, otherwise you will have to pay from 350 to 1000 rubles, depending on the region.

Let's compare all online clothing stores

For your convenience, we have summarized the basic information on online shopping with clothes in one table.

Choosing a supplier is one of the key stages in organizing almost any business. The product can be yours competitive advantage, and may lie on the shelves. How can I avoid this?

Let's consider the main criteria for choosing suppliers.

- Uniqueness trade offer(In your city)

It is advisable that the product you offer is not sold by competitors - in this case, there is a high probability price competition... Reducing prices time after time, as a result, everyone will lose: both you and your competitors. If competitors don't have the exact same clothing, customers won't be able to compare prices and you will be able to make a reasonable markup.

Conclusion: look for suppliers whose products are not represented in your city.

- Compliance with market demands

If you are planning to open a store in a small to medium-sized Russian city, luxury clothing may not provide you with enough profit - it will sell too slowly. But economy class clothing is sold everywhere.

Conclusion: if some popular luxury brand is not represented in your city, this does not mean that you can make money on it.

- The breadth of the assortment and its renewal

It is advisable that the supplier offers as much wide choose and updated it as often as possible so that you can regularly introduce new items to your customers.

Conclusion: buyers flock to new items like bees to honey. Find a provider to help you take advantage of this.

- Minimal chain of intermediaries

The fewer intermediaries, the better the price / quality ratio. The ideal situation is to work directly with the manufacturer.

Conclusion: make a trial purchase at Opttorg24!

Advantages of purchasing clothes from the manufacturer - the company "Opttorg24":

Economy segment price

Mid-range quality

Competent organization and scrupulous control of all production processes- the guarantee of the excellent quality of our products. Usually, inexpensive clothing does not have such a high quality as ours - this allows retail stores selling our product, make sufficient markups and make good profits.

Regular renewal of the assortment

Our designers regularly update the Semper Amore collections, and we also add products from other brands to the range on a weekly basis.

And these are not all the advantages of cooperation with us! Make your first order and see: our products really help speed up store turnover and increase profits.

Many fashionistas and women of fashion from the capital of Russia, as well as from other cities, prefer to buy their new clothes in cheap clothing stores. There are a large number of them in Moscow, in each of them you can always pick up a product to your liking, which will certainly suit your taste and shape.

A lot of people prefer to make their purchases in online stores of cheap clothes in Moscow. As a rule, they offer not only pleasant prices, but also big discounts for goods.

What are the most popular and active outlets selling fashionable clothes, and most importantly - inexpensive? More on this later.

"Surname"

A network of stores called "Surname" attracts a lot of attention of buyers. In these places you can always buy decent quality fashionable clothes for the whole family. Big discounts are regularly offered in the stores of the chain, which pleasantly surprises customers. Clients often speak positively about the accumulation system, which makes almost every customer a regular one, allowing them to save cash v family budget... Sales are very popular here, during which the amount of discounts can reach 50%.

As for the products offered in Surnames, among them there are often branded products at an inexpensive price (Puma, Hogard, Savage, etc.).

MODIS

Cheap clothing stores (in Moscow) of the MODIS chain are very popular among residents of the capital, since they offer modern fashionable clothes at reasonable prices. The main slogan of the chain is the phrase "Fashion accessible to everyone", which is fully reflected in the pricing policy of outlets under this name.

In the stores of this group there are goods produced by brands quite well-known all over the world: ZARA, GAS, Mexx, Fornarina, Parasuco, and many others.

On an ongoing basis, in such stores of cheap clothing at retail (in Moscow), a campaign is held every week, within the framework of which a price is set for a certain range of goods with a huge discount - thus, a huge number of both one-time buyers and regular customers are attracted.

Amorce

Amorce is an online store of cheap clothing wholesale from Moscow. The catalogs on his website offer a wide range of products intended for representatives of different age categories, for men and for women. On such a portal, it is possible to deliver ordered products by courier, and the minimum order amount is set at 990 rubles.

Amorce has a large number of fans, as it regularly offers all kinds of discounts and tempting offers. A manager works around the clock on the site, who can always advise the client on any questions related to the product.

"Stoke magic"

Stoke Magic is another chain of cheap stores in Moscow. In the assortment presented to the selection, there is a considerable amount of quality items from slightly outdated collections of brands known throughout the world - this is what attracts a huge number of buyers to its walls of such outlets.

In addition, in stores of such a group, you can regularly use the opportunity to purchase goods with discounts of up to 50 percent, which undoubtedly attracts customers.

"Decathlon"

Decathlon is a cheap clothing store in Moscow that offers sporting goods of different categories: here customers can find not only tracksuits, but also footwear, as well as various accessories necessary to maintain their body in shape.

When visiting a store of this network for the first time, any customer has the opportunity to discover a personalized card, on which bonuses are collected. Subsequently, at their expense, you can provide yourself with a decent discount on the desired product. Many buyers find this opportunity very pleasant and often seek to buy sports and active rest it is in the "Decathlon".

Wildberries

Wildberries is another online store of cheap clothes from Moscow. Wholesale products here are often purchased by private entrepreneurs in order to make their resale, since, according to them, the prices offered in the catalogs are very pleasant.

This point of sale is incredibly popular among Muscovites and residents of the surrounding area. settlements since it has been around for over 12 years. Over the entire period of its operation, the online store has collected an incredible amount of positive feedback and has a considerable number of recommendations.

Wildberries has its own pick-up point, from where customers can pick up the ordered goods without the additional payment set for their delivery by courier. For regular customers in the store, there are always all kinds of promotions and simply pleasant offers in the form of discounts ranging from 5 to 17 percent.

On the Internet, you can often find customer reviews that Wildberries are the most cheap shop children's clothing in Moscow, where, in addition to pleasant prices, there is always a decent selection of quality goods.

"Cheaper than all"

Such a store offers large-sized women with an original at very reasonable prices. This trading floor works exclusively with domestic manufacturers, which is the reason for the inexpensive prices. The store has its own official website, which offers a catalog with a wide range of items for any season.

Many clients of this store say that the offered assortment contains only stylish clothes that are easy to choose for any full figure. Buyers are also pleased with the possibility of direct communication with a sales assistant who is on the site around the clock and is always ready to provide advice on a particular model.

"EMAE"

EMAE is the cheapest clothing store in Moscow, which sells goods for children of all ages. Many regular customers of this point, they note that only the simplest models made from natural and high-quality fabrics are presented on its showcases. As for the assortment, it offers clothes for babies of all ages: from birth to 10-12 years old.

"MamaMarket"

The stores of the MamaMarket chain offer to the attention of their customers only the most quality clothes designed for those who are expecting a baby. Most buyers note in their reviews that you can definitely pick up clothes here, since the offered choice is quite large.

The store has its own portal of the same name on the Internet, which offers all the products placed on the shelves of actual points of sale. Often, expectant mothers place their orders using the online menu and wait for courier delivery.

MamaMarket has an excellent discount system, which allows you to save a considerable amount of money, using the discounts provided on the cards in the amount of 5 to 15 percent. In addition, the trading platform regularly offers tempting sales that attract the attention of a considerable number of the fair sex.

Showrooms

This is a cheap men's clothing store in Moscow, presented in the format of an Internet portal. Its catalog contains only the most inexpensive prices, as well as a wide selection of products, combined into one large catalog. Many fans of this online store say that by visiting it, you can be satisfied with the quality of the purchased product for a long time, comparing it with the price.

The seller can always provide high-quality advice on the site, and there is also the possibility of ordering a call back.

"The fifth season"

A chain of clothing stores has existed under this name for a long time. A considerable number of Muscovites and Muscovites, as well as guests of the city, are its clients, since a wide range of products designed to be worn in different seasons is offered on the windows of retail outlets. As for the prices, they are rather surprising than just pleasing. Here you can buy T-shirts at a price of 170, pants - from 199, suits - from 1200 rubles, as well as many other types of things in similar price ranges.

A considerable number of fans of making purchases in online stores of cheap women's clothing (in Moscow) prefer to visit the official portal of this network, located on the network. Here is a complete list of the goods offered on the windows of the actual outlets, at the same sweet and tempting prices.

"Youth fashion"

Another outlet, which is visited every working day by buyers from different districts of Moscow - "Youth Fashion". The assortment of the store offers a large selection of clothing that meets the latest fashion trends. It has very inexpensive prices that attract the attention of buyers. different ages and gender.

All models offered in the range are made exclusively at local production, which indicates good quality.

"Space"

A large selection of men's and women's clothing at cheap prices is offered in the stores of the Cosmos chain. The cost of the products displayed in the windows is cheaper than in "Youth Fashion" or "Stock of Magic", but this, as buyers and sellers note, does not affect the quality at all.

As for the assortment, it is quite wide: here you can find both underwear and outerwear, cute and warm home suits, pajamas, as well as everyday stylish things.

Gabriela

Any store of such a chain located in Moscow has a small selection of clothes, which is not liked by many visitors. However, for each item, a very reasonable price has been set, which undoubtedly pleases buyers. That is why such a network still has clients, even if there are not many of them.

As buyers note in their comments, Gabriella stores often offer pleasant discounts and bonuses that will appeal to many who want to save money, and as for the small selection, even from it you can always choose a couple of nice and cute models that will please your taste.

Shopping centers in Moscow are a kind of hellish darkness. I never liked this activity, these shopping trips in search of at least more or less sane clothes, which should take your iq to a new level, increase zero attractiveness, and so on, but in the last 3 trips I realized how hesitated I was. I understood this because I did not go for one or two little things, but wanted to somehow thoroughly stock up, because lately my appearance more like a fan of “Zenith”, rather than the usual casual onlooker, with which I position myself. Well, I decided to go for a ride to all the boilers of evil "Metropolis", "Vegas", "Okhotny Ryad". I just got fucked up, honestly. First: a huge cloud of rabid people, rabid, with fury in their eyes and protruding fangs, hoping to quickly snatch some garbage for an imaginary discount. All these boutiques fiercely remind me of some state farm market, where a thousand attendants with huge asses choose celery or some other ingredient. Secondly: even if you have chosen some thing in this carnival, the first thing that makes you "stunned" is from the price, then from the quality. If you are not "stunned" by the quality, then the price is twice as high. Well, we are those masks, bohemian people - we take it and go to measure it. Well, the dressing room is just great, honestly. I'll even tell you specifically. Stores like GAP, River Island and other mainstream ones are stuffy like a sauna. Maybe that's what the emphasis is on? Like, you go into the locker room and take off your clothes all over, you bastard! I sweat for the third second of being in the locker room, it is impossible to measure anything adequately, I want to burn all these things to hell. Well, these stores seem to be like an adequate dressing room in itself, i.e. there is a chair, a mirror, it seems like you can EVEN turn around with your booty (you know, sometimes you go into the locker room, and there somehow sideways crustaceans so that the mirror does not break), and even with an adequate door. Here I will say more specifically, the LTB store is in the hunt - I have never seen such awesome locker rooms anywhere, honestly. Those. there is a shopping arcade with shitty clothes and a dressing room at the end of the hall. Those. You go into a store and see people dressing up in the distance. And yes, you really SEE them. Because there is a huge mirror, and a very small ... sheet, or something, to close it. In short, from the locker room you see EVERYTHING that happens in the store, and from the store everyone sees you in elegant panties. To be honest, I was "surprised". So I had a question: where to buy things in Moscow? Do not order from the Internet, do not order from America, but exactly where to buy things in Moscow?

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