What are CRM systems and how to choose them correctly? Possession of market information

The 1C firm and the 1C-Rarus Development Center offer partners a new edition of the book published in support of the 1C: CRM program line - “CRM: The Practice of Effective Business”.

The purpose of the book is to acquaint the reader with one of the most demanded business technologies today - customer relationship management (CRM) - and with the possibilities of building CRM systems based on the products of the 1C: CRM line (joint development of 1C "And the Development Center" 1C-Rarus "). Based on the Russian and world experience in the implementation and use of CRM technologies, the author tried to give answers to a number of key questions about building a customer-oriented company.

The first edition of the book, released in 2008, aroused considerable interest and received good responses from both readers-users and partners-implementers of the 1C: CRM product line.

The book is addressed to a wide range of readers: business owners, executives and managers of companies who are thinking about the implementation of CRM technologies or are already implementing a CRM system at their enterprise, consultants on the implementation of CRM systems. The material allows in a short time and in a concise form to master the theory and practice of applying customer-oriented technologies in business.

Introduction

Why is this book, and how will it really benefit you?

How does this book work?

Chapter 1. What is CRM?

About CRM in a simple way

  • What is CRM?
  • Client base: do we have it?
  • Customer Relationship History
  • Exchange of information between employees
  • The work of the company in a single rhythm (business processes)
  • Looking to the future (sales forecasting)
  • Measure seven times, cut one (reports to the manager)
  • Feedback (monitoring the quality of work with clients)
  • Advertising efficiency (analysis of marketing effectiveness)
  • Complaint book (quality management)
  • "Company memory" (knowledge base)

Is CRM always needed?

  • When does a company not need CRM?
  • When does a company need CRM?
  • Making a decision on implementation
  • Summing up

Chapter 2. About CRM Seriously

Why does a business need CRM?

History of CRM solutions

CRM's place in Russian business

Modern business attitude to CRM

Chapter 3. CRM functionality

Contact management

Sales management

Sales by phone

Time management

Customer support and service

Marketing management

Reporting to senior management

Integration with other systems

Data sync

Electronic Commerce Management

Mobile Sales Management

Chapter 4. What the market offers

World CRM market

1. Volume and dynamics of growth

2. Regional aspect

3. Prospects

4. Expectations

5. Forecasts

Russian CRM market

  • Analytics questions
  • Market size
  • Growth dynamics
  • Expectations
  • Manufacturers (vendors)
  • Regional aspect
  • Industry aspect

1C: CRM - facts and analytics

  • Number of implementation projects
  • Growth dynamics
  • Regional aspect
  • Industry aspect
  • Expectations

Chapter 5. Basic selection criteria

CRM systems

CRM system type

Possibility working together CRM and accounting system

Compliance with the peculiarities of domestic business practice

Ability to develop additional modules

Availability of implementation and maintenance services in your region

Total cost of ownership

Possibilities of integration with telecommunications, web applications and other software products

The ability to organize a remote workplace

Summing up

Chapter 6. Examples of CRM implementation in enterprises

"1C: CRM" for a large mass media company

"1C: CRM" in a company with a 24-hour order fulfillment cycle

Integration of CRM-system and office telephony

"1C: CRM" - a unified information space of the company

Operational work of CallCenter employees and sales department

"1C: CRM" = transparency of the company's business processes

"1C: CRM" for a telecommunications integrator

A new level wholesale trade together with "1C: CRM"

CRM system for an IT company

Planning and coordination of work in conditions of growth using "1C: CRM"

Increase in revs trading company by 35% using a CRM system

Setting up a call center

Start "from scratch" ... and up to 70% of the market using "1C: CRM"

Sale of petroleum products using 1C: CRM

1C: CRM for a network of car dealerships

1C: CRM for consulting services

1C: CRM for a leasing company

Dry residue

Chapter 7. Practical application of 1C: CRM functionality

General list of tasks solved using "1C: CRM"

  • In the field of contact management
  • In the field of job management, assignments
  • In the field of sales management
  • In the field of marketing
  • In the field of complaints management, customer complaints, quality management
  • In the field of management service
  • In the field of personnel control
  • In the field of customer base management
  • Solving problems in the field of contact management
  • Solving tasks in the field of task management, assignments
  • Solving problems in the field of sales management
  • Solving problems in the field of marketing
  • Solving problems in the field of claims management, customer complaints, quality management
  • Solving problems in the field of service management
  • Solving tasks in the field of personnel control
  • Solving problems in the field of data exchange
  • Examples of practical tasks

Chapter 8. Technology of implementation of CRM-system

Preparing for implementation

  • Consulting seminar

Implementation stages

  • First stage: pre-project survey
  • Stage two: design
  • Stage three: development
  • Fourth stage: implementation
  • Fifth stage: project audit

Organizational issues of the project and customer expectations

  • "Project territory"
  • "Divide and rule!"
  • "Who should I ask?"
  • "Project Charter"
  • "In one language"
  • "Who is your boss?"
  • "I have a schedule, and the rest ..."
  • "Trust but verify!"
  • "From your bell tower ..."
  • "Disappointment is the result of excessive expectations"
  • "Money in the morning, chairs in the evening"

Work with the customer's personnel

  • "Why do we need this?"
  • "Opinion Leaders"
  • "Partisans"

Customer employee training

  • "What is CRM?"
  • "Better to see once ..."
  • "We fill our hand ..."
  • "To each his own"
  • "We look into the book, we see ..."

Commissioning the system

  • "3, 2, 1 ... Start!"
  • "What is written with a pen, do not cut it out with an ax!"
  • "Adjustment"
  • "What's next?! Escort! "

Technical limitations of the project

  • "No brakes!"
  • "For growth"

Chapter 10. Family of software products "1C: CRM"

  • Company readiness to implement CRM technologies
  • Sufficiency of functionality
  • Price
  • Term CRM implementation-systems

Software products of the 1C: CRM line and industry versions

  • Personal "1C: CRM"
  • "1C: CRM" for small business
  • "1C: CRM" for medium business
  • "1C: CRM" for big business
  • Integrated "1C: CRM" for small business
  • Complex "1C: CRM" for medium business
  • Trading "1C: CRM"
  • Production "1C: CRM"
  • Industry versions of "1C: CRM"
  • Communication solutions for "1C: CRM"

Conclusion

CRM effect

Action plan

Feedback

Appendix 1. Glossary of terms

Appendix 2. Frequently asked questions and answers (FAQ)

Questions before buying "1C: CRM"

  • Products "1C: CRM"
  • Functional "1C: CRM" (configuration options, settings and access rights)
  • Licensing and configuration protection system "1C: CRM"
  • Data exchange and integration with standard solutions"1C"
  • Performance and scalability of "1C: CRM"
  • Where to buy 1C: CRM

Questions after purchasing "1C: CRM"

  • Technical issues of installing "1C: CRM"
  • Implementation of "1C: CRM"
  • Functional capabilities of "1C: CRM"
  • Support and updates "1C: CRM"

"Last question"

Appendix 3. Comparison of the functionality of the products of the line "1C: CRM"

Appendix 4. List of recommended literature and other sources on the subject of CRM

Appendix 5. Template of an action plan for the implementation of "1C: CRM"

Appendix 6. Partners involved in the implementation of "1C: CRM"

___________________________________________________________________________

It is very important that the data import is fast, simple and transparent. Without a convenient automatic transfer of all contacts and other important information for work, the launch of the system, most likely, will end in failure. Of course, you can enter all the data manually, but this is very long and inconvenient. And if you enter this data in parts, then the risk of duplication of customer cards increases, as a result, confusion and overlays await you.

Personally, I really like the option of transferring data from an Excel spreadsheet, this option is universal, quite visual and convenient. In Excel, it is possible to unload from almost any system, including 1C. And uploading data in this format to the system is also quite fast and convenient.

Localization availability
This parameter is not the most relevant today, since most of the powerful widely known CRM systems have long had Russian localizations. But, nevertheless, when choosing software you should always pay special attention to this parameter, since without Russian localization, you and your employees may experience difficulties in their work. In addition, I believe that there is no point in depriving yourself of your comfort at work if you can avoid it.
Licensing: Open Source or Proprietary Architecture?
The difference between Open Source and proprietary architecture is that in the first case, you get an open source system, and in the second, you get a closed one. It is clear that here we are talking about licensing options software products Stand-Alone, as any Saas system is closed source by default.

Proprietary (closed) architecture is mostly sold by large developers. In this case, you get a powerful system in which you can make changes within the limits indicated by the developer. I personally do not see anything bad here, because, as I wrote above, for medium and small businesses it is extremely rare that some atypical solutions are required at all.

The Open Source license (open source) distinguishes developments created mainly on the basis of some kind of CMS. In this case, you get extremely wide opportunities for integration and work with the site or other system. On the other hand, such CRM modules are in many ways inferior to large CRM systems specially designed for accounting for customer relationships.

Contacts and contractors
When choosing a CRM system, pay Special attention on how the directories are implemented, what is their structure. So if you only work with individuals, then one level will be enough for you - this is a contact (client). In this case, in principle, any variant of the structure of the contacts directory will suit you.

It's different if you work with legal entities... In this case, your contact is the organization. But on behalf of this contact, they can call different people, for example, accountant, supplier, storekeeper, manager, etc. It is very important that the CRM system provides for the ability to create a card for each contact person (counterparty) separately, as well as combine them into one common contact, an organization. This is very important, because otherwise it will not be possible to organize a sufficient level of automation of control over work with clients.

System cost

Any businessman, before introducing a particular software solution, asks the question, how much will it cost? When determining the price of CRM, you need to understand that the numbers that you see on sites in the "product cost" or "license cost" section are only a fraction of the total costs. Therefore, it is worth figuring out what makes up the total cost of implementing a CRM system.

The total cost of a product consists of several parts:

  1. License (acquisition) cost. This can be a payment for access for "cloud solutions" or the cost of 1 copy.
  2. Transferring data to the system. You will definitely need to transfer contacts and other data in some way. Therefore, the presence or absence of a ready-made module, as well as the complexity of the preparatory preparation of data for import, will also affect the final cost.
  3. The cost of revision. Even if you bought a "boxed solution" or access to the saas version, some improvements will still be required. You will need to configure access rights, reports, tasks, etc.
  4. Escort cost.
In addition, many are missing another important, but not so obvious point. These are financial losses during the transition period. You need to understand in advance that during the transition to a CRM system some problems may arise, due to which you may lose some leads, untimely work them out, etc.

When implementing any software, there are some difficulties. Even if the seller of the software product tells you that it is enough to make a payment and you can start working right away, in practice problems, malfunctions, overlaps arise due to the human factor (employees still do not know how to use new system or they are not good enough, etc.).

There are also indirect costs during implementation. So, your employees, instead of performing their direct duties, will devote part of their time to training and checking the operation of the system. Also, the manager will have to devote part of his working time to solving issues related to the implementation of CRM, as well as to control the work on solving this problem.

If you understand in advance that the costs at the implementation stage will certainly be there, if you are ready for the need to allocate time and effort to implement a CRM system, if you prepare for possible overlaps, then all these costs can be minimized, and the process itself can be made as simple as possible and painless.

License cost
Depending on the type of CRM system you have chosen, there are various options for purchasing a license. You can:
  1. Buy a perpetual license.
  2. Buy a license (subscription) for a specific period (month, year, etc.)
  3. Buy a copy of the program for installation on your own server.
  4. A perpetual license is purchased once and is valid on a permanent basis. This is convenient, but the amount to be paid right away is usually quite significant.
Subscription implies the purchase of access to the system for a certain period. The subscription cost is usually low, but you will have to make regular payments to renew your access to the CRM system.

When comparing the cost of licenses, you must also take into account marketing moves, which sellers often resort to. So, very often sellers of CRM systems on the site advertise the minimum price for a package of services, which will be valid only under certain conditions. In reality, you will have to pay more for this system.

For example: on the page describing the service package, the price is $ 40 per user per month. But if you carefully read the entire text, including the callouts and notes, it turns out that this price is valid only if you purchase at least 10 licenses at the same time for a period of 1 year. And if you only need 9 licenses, the price will be different.

These kind of marketing tricks are very common in the IT market. But I plan to talk in detail about the tricks of licensing in a separate article. And now it is enough just to remember that you need to be attentive to the conditions of price formation in order not to be deceived in your calculations.

If you purchase the program, you pay once for an unlimited number of licenses. You will not need to pay for access to the program either periodically or in the event of an increase in the number of employees. But any updates for your program will be paid.

Improvements and launch of the system as part of its cost
Work on setting up, finalizing and launching software should also be taken into account when calculating the total cost of a CRM system.

You will need:

  1. Install software (when purchasing a program, a large amount of work will be required, server configuration and much more; in the case of Saas solutions, you may need to install client programs on computers, tablets, mobile phones)
  2. Set up user groups, set access rights for all groups of employees who will work with the CRM system.
  3. Integrate the CRM system with other services and programs (configure the exchange of information with a website, 1C databases, telephony, etc.)
  4. Transfer data from other systems and programs.
Very often, when calculating costs, users forget to take into account the data transfer, which is a serious mistake. Data transfer is one of the biggest startup costs. Data needs to be extracted from the existing system, processed, standardized, errors corrected, and only then this data can be loaded into the CRM system.

For example, I usually offer my clients a service like phone fixing. This is a very common problem: in the cards of 1C counterparties, in Excel tables and in many other programs, customer phone numbers can be written in an arbitrary way. As a result, some of the entries are in the "+ 7 ..." format, some begin with an eight, some are city numbers without a city code, etc. In order for these phones to be correctly entered into the CRM system, they must be standardized, given in a certain form (most often in an international format).

It is also important to understand that you will need improvements in any case. Even if you purchase a completely turnkey boxed solution, you will most likely need to modify something. It is better to be guided in advance by the fact that you will also need to pay for the services of a specialist in this matter.

What should be improved if a Saas solution is chosen?

On the one hand, when using a Saas solution, you do not have access to the code, and therefore there is nothing to modify by the programmer. On the other hand, Saas platforms provide a fairly wide range of customization options. different forms and reports, business processes, user rights, appearance your working system, etc. This work should also be entrusted to a specialist.

In addition, you will need to integrate your CRM system with a website, 1C programs, telephony, etc. This work is also performed by a specialist, and therefore its cost must be taken into account.

Standalone solutions require additional investments: buying or renting a server, configuring it, purchasing additional software, etc. It is important to understand that when you buy a Standalone solution, you just buy a copy of the program. And all further costs associated with its installation, configuration, and its use, you assume.

Escort
You need to understand that failures occur in any system, and first of all it concerns Standalone solutions. And support is the work of a specialist, and it should also be paid for.

When choosing Saas solutions, you may not need support or it will cost the minimum amount. More often than not, a once configured solution works great, unless, of course, you try to experiment with the settings yourself.

Why Saas systems don't require ongoing support:

  1. Such systems are usually very well debugged, and specialists constantly monitor the performance of the software.
  2. The functionality of such systems is quite severely limited, since it is designed to solve a certain range of tasks and nothing more.
  3. The interface is usually intuitive and does not require specialist assistance for most operations.
Let me remind you that for small and medium-sized businesses, I usually recommend Saas solutions for the implementation of CRM systems. And saving on implementation and maintenance is by no means the last factor.

Epilogue

In this article, I did not set myself the task of describing CRM systems in full and in detail. I wanted to clarify the following questions: what it is, who needs them and why, and on the basis of which parameters it is best to choose a CRM system for small and medium-sized businesses. I hope that I was able to help you understand these issues. A lot has already been written about the variety and features of various CRM systems, perhaps I will also return to this issue more than once. And here and now I have tried to explain the basic things with which acquaintance with any CRM system begins.

At the same time, the process of implementing a CRM system itself is practically no different from the implementation of software. I wrote in detail about how this happens in the article.

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Today the term CRM does not leave the pages of the business press and Internet portals. In almost any bookstore, you can find a dozen books, one way or another, touching upon the issues of customer relationship management. A variety of tutorials ranging from CRM for Dummies to hefty tomes of Western business gurus crammed with advanced English terminology promise immediate sales growth and increased customer loyalty. It seems that you just have to buy a "magic" CRM system, and your business will immediately become transparent, understandable and customer-oriented.

Other publications and articles, on the contrary, speak of the insolvency of another artificially promoted "three-letter" technology. On the Internet, you can find many publications that CRM is another beautiful "enticement" of business consultants, hung with fashionable Western terminology, but in fact a CRM system is nothing more than a simple electronic notebook with customer contacts. No less well-known Western authors in their publications argue that CRM systems actually simply do not work ...

What is CRM? And, most importantly, is there any real business benefit from it? In this book, we have tried to answer these two main questions. Various aspects of CRM technology are described by us in a simple and understandable language. Specific, detailed examples from the Russian practice of using CRM.

The book is addressed to a wide range of readers: business owners, executives and managers of companies who are thinking about the implementation of CRM technologies or have already chosen and are implementing a CRM system at their enterprise, consultants on the implementation of CRM systems. The book allows in a short time and in a concise form to master the theory and practice of applying customer-oriented technologies in business.

The book can be roughly divided into two parts and consists of ten chapters. In the first part of the book, we tried to answer the main question - "What is CRM?" You will learn about the principles and techniques of a customer-centered approach in business, thanks to which leading companies achieve impressive results. We will reveal the main "secret" of CRM - what constitutes a positive result of using CRM in business? Let's take a look at specific Russian examples of the “building blocks” of which the success of customer-oriented companies is built. Here is the analytical data from the field of CRM.

The first part of the book concludes with tips for the right choice CRM systems for your company. The first part of the book consists of six chapters. In the first chapter "What is CRM?" the definition of a client-oriented strategy is given. The main mechanisms of CRM are described. The main tasks of companies are considered, which are effectively solved by CRM systems.

In subsequent chapters, Short story development of the CRM concept, world and Russian statistics of the market for CRM solutions, examples of real implementations of CRM systems in Russian business. Also given short description functionality of CRM software products, recommendations for choosing CRM software, depending on the tasks facing the company and on its readiness to implement CRM technologies.
The second part of the book is intended for those who are already starting or leading a project for implementing a CRM system in their company. Here are specific recommendations for effective implementation and use of CRM systems. In this part of the book, you will find the answer to the question "How to properly implement and use CRM in your company?" Description and examples provided practical application functionality of the CRM system in the work of the company. Also in the second part of the book, a description of the technology for implementing CRM systems is given; examples are given typical mistakes and problems of CRM implementation projects and ways to solve them. The implementation methodology is described that allows users to correctly implement a CRM system on their own or organize implementation with the involvement of consultants.

At a meeting with Alexey Kudinov, director of CRM solutions at 1C-Rarus, we discussed topical issues automation of customer interaction processes: what is the guarantee successful implementation CRM project, what results can be achieved within three months after its start and why a single-user version of the CRM system is needed. Alexey also spoke about the ideology of the ninth generation of solutions in the 1C: CRM 2.0 line, the secrets of their popularity among business owners in Russia and the CIS, and shared his immediate development plans.

Portal « CRM practice»: The line of 1C: CRM solutions on the 1C: Enterprise platform is the most widespread in Russia and the CIS countries. For example, according to DSS Consulting, at the end of 2012, 1C-Rarus has 49% of the CRM market. Share the secrets of success with your readers.

: I tend to think that the share 1C: CRM even a little more, since DSS Consulting counts the share by the number of implemented implementation projects, and not all our partners provide information about their projects. The secret, I think, lies in a combination of several factors:

  • broad partner network with which we constantly work: we train, help and support;
  • a high-tech product at an affordable price. I can say with confidence that on this moment on Russian market there are no systems for small and medium-sized businesses that are equal in terms of price / opportunity ratio to the solutions of the line 1C: CRM... We have also always worked with big business, but after the 2008 crisis, their interest in us has noticeably increased. This is due to the fact that companies have understood: you can get wide functionality and a high level of service at a price ten times lower than what they are used to paying for Western solutions;
  • active development. We constantly monitor all market trends and see what a large number of our users need from this (since “ 1C: CRM"- still a mass product), we are finalizing this functionality and implementing it into our solutions. It is noteworthy that some of the functions implemented in the solutions " 1C: CRM»For a long time, now they are actively promoted by our competitors as something innovative. For example, we have been using business process technology since 2005, integration with services for displaying an address on a map and routing was added five years ago;
  • I would like to separately mention the ecosystem that 1C and 1C-Rarus»Create around their solutions. We offer a lot of teaching materials: TV shows, books, collections. We have developed and regularly conduct several training courses, including face-to-face seminars, the latter we have distributed throughout the country with the help of our partners through 1C: Centers certified training". Thus, users of solutions 1C: CRM have access to information specially prepared for them, which they can use at any time if necessary.
    I believe that this whole methodological complex increases the value of solutions 1C: CRM as a tool in customer relationship management. The customer can not only learn how to implement CRM, but also why it is needed and how other companies use this methodology.
  • and finally, another component of success, in my opinion, is the methodology we are promoting for the implementation of CRM projects. We are gradually coming to the conclusion that our solutions should be implemented without the participation of programmers. Already consultants " 1C-Rarus"And partners of the 1C company, coming to the company, can configure the product with a very high degree of customization through the user interface, without programming. This approach ensures a "fast implementation": the maximum project lasts three months. We divide a large project into several small stages. This is important, as the company needs to feel the impact of the implementation in a short time.

Portal « CRM practice»: Do you think that you can get some kind of effect in three months?

: Undoubtedly. For example, we have the "Express implementation" methodology, which allows us to eliminate basic problems in working with clients: we guarantee putting things in order in individual company processes, which allows us to "breathe more freely" and see the prospects for the development of a CRM project. There is a more detailed methodology for project implementation. With her, we manage to collect the client base in three months, launch several business processes, establish work with the knowledge base, organize internal communications, integrate external systems... Then the functionality of marketing, review of complaints or work with incidents is implemented - in an order that is determined by the priorities of the company.

Portal « CRM practice»: There is an opinion on the market that the wide popularity of 1C-Rarus solutions is due to close cooperation with 1C and the use of their client base, work with “warm” clients. This is true?

: No, it's a myth that 1C company "obliges" every second user to work in 1C: CRM and this explains the market share that we have. CRM-system is one of 500 products in the 1C portfolio, and there is no imposition. The user chooses himself. Of course, we work closely with our parent company, which is the copyright holder and publisher " 1C: CRM", And to some extent it helps us that" 1C: Enterprise "and" 1C: Accounting "are de facto accounting systems in Russia and the CIS countries. But for our various partners, including ours, from several tens of percent to half of the clients do not come from the 1C market, but simply for a CRM solution. They compare us to our competitors, and the fight is absolutely fair.

Portal « CRM practice»: How do you solve the problem of “internal” competition between the products of the 1C: CRM solution line on the 1C: Enterprise platform and typical 1C configurations (for example, “1C: Trade and Customer Relationship Management”)?

: "1C: Trade and Customer Relationship Management" is a very popular product, optimal for those customers who want to close both the issue of accounting in their trading company and the issue of customer relationship management (CRM). In the CRM part, we are its developer. Therefore, I would not talk about the competition between configurations "1C" and solutions " 1C: CRM"On the 1C: Enterprise platform, since they still pursue slightly different goals - 1C configurations close the company's accounting processes, for example, financial and management accounting, warehouse, production, etc., and" 1C: CRM"- management system. At the same time, both our specialists and the teams of our partners have the expertise in the implementation of complex projects for the complete automation of companies, and not just the implementation of a CRM system. This knowledge and the ability to use 1C configurations allow us to solve almost any problem of automating the business of our clients.

Portal « CRM practice»: What, in your opinion, is a typical user profile of 1C: Enterprise CRM solutions?

: I would not like to talk about our clients in such a way. Solution users 1C: CRM very different, we have projects from one workplace to 500 (our largest project for today), and each of them has its own tasks, its own problems. But in general, we can say that most of the projects are the automation of 10-11 jobs. Although now there is a tendency to enlarge CRM projects at the expense of those who several years ago used several AWPs ( ed. - automated workplace ), and now he understands that it is impossible to scale a business without a CRM system. Therefore, there is reason to believe that in a few years this bar will rise significantly.

Portal « CRM practice»: In the news about implemented CRM projects using 1C: CRM solutions, the number of AWPs is often 2 or even 1. What result can be expected after the implementation of a CRM system for 2 workplaces? After all, a CRM system is needed not so much by the sales manager and secretary as by the head of the sales department and the business owner to build a client-oriented strategy of work.

: I think we are talking about a single-user system " 1C: CRM Basic version". Its need can be explained by the fact that both startups and novice businessmen and individual entrepreneurs you need a CRM system to work technologically from the very beginning. And today the majority already understand this. This approach allows you to simply purchase licenses when developing a business and continue working according to time-tested and personally adjusted processes, and scale the business technologically.

Portal « CRM practice»: That is, do you think that even microbusiness needs CRM? Can you tell us what principles your interaction with small companies is based on?

: Ability to work with small business is one of our key competitive advantages, and the main product for small companies is the solution "1C: CRM STANDARD", which is supplied with the 1C: Enterprise 8 platform, is a kind of “ready-made office”. This system has a web interface and supports 5 users.

« 1C: CRM STANDARD»Differs from our other solutions not only functionally: it has a slightly different interface design, intuitive functions, excellent tips (help). The main task of this version is to quickly master the basic functions of the CRM system. For example, some of our large business clients use this solution in low-learning departments. The largest project " 1C: CRM STANDARD"- this is 50 workplaces, that is, 10 solutions working with one database. For the company, the project was a salvation, because the implementation of a fully functional CRM system with the existing level of staff would have taken a long time and would have been expensive.

On the other hand, we have a number of small business clients using our feature-rich CRM solutions. For example, extensive integration opportunities "1C: CRM PROF" allow such companies to implement the most daring projects. And we are happy to support them along the way! As the saying goes, "a small number means big things" ( smiles).

Portal « CRM practice»: What version of the CRM system does 1C-Rarus use in its work?

 

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