How to open a coworking center. Analysis of the service market. When creating a price list, it is necessary to take into account

How much can you earn
Regulatory legal framework
Business information support
- - - Related business ideas:

A relatively new type of business in the real estate market is a coworking center, like anti-cafe. But if the latter option is usually used for recreation, then people come to coworking cafes to work in a relaxed atmosphere.
In simple terms, the purpose of coworking is to create a comfortable environment and the possibility of social interaction. However, anti-cafe will help in negotiations or any other business related to information interaction and freelancing.

Until recently, such a center would have been inappropriate and unclaimed, but today everything has changed dramatically - the appearance of freelancers (people who work without a main place, remotely) contributes to the development of the demand for office space in neutral territory. Freelancer may need workplace away from home, where you can not only work, but also have plenty of conversation with like-minded colleagues. And the coworking center in this case becomes a real life buoy that brings mutual benefit.

That is why the number of such establishments is growing rapidly, and the profitability of the business is over 100%. Naturally, it is worth working on the development of your coworking center, starting from the creation of a business plan, the design of the premises and the advertising.

Competent organization of the project

An entrepreneur who strive to discover something new and promising it is necessary to study the situation of such establishments in the city. For a small town, one such establishment is enough, and if it already exists, it will be difficult to gain the trust of visitors. It is much easier to open a coworking center in a densely populated area. However, by connecting imagination, you can organize successful business in any area. For example, opening a center exclusively for programmers, writers or designers. Outsourcing specialists are also active visitors to a non-standard establishment.

Modern IT representatives are looking for non-standard and inexpensive rental solutions that allow them to work and communicate comfortably. A well-organized coworking center is able to offer them Better conditions for productive activities.

Step-by-step action plan, starting a business "eternal wallet"

The feature of the coworking center is its versatility, a favorable atmosphere for work and rest. That is why it is necessary to optimize the space by dividing it into zones. Starting a business project should start with marketing research searching for a suitable room. As for it, there are many options - a well-equipped basement, the first floor, a converted shopping room, industrial warehouse within the city. The main requirement is space, stylish design and comfortable conditions. Looking around the streets, you can find many options for implementing the idea.
A step-by-step plan for opening a coworking center looks like this:

business plan development;
search for premises;
selection of design and implementation of repair work;
purchase of furniture, equipment;
creation of an internet resource and an advertising company.

Important! Access to the coworking center should be around the clock - this significantly increases the number of visitors. Many creative people work at night and pay double the rate.

How much can you earn

The main income of a coworking center is payment for the time spent in the establishment. You can set an hourly price tag, create a subscription for morning, afternoon, evening and night hours, rent zones, a hall, an office. Average business profitability ranges from 10 thousand per day. The maximum income of anti-cafe will start from 30 thousand or more per day. But these calculations are relative, and depend on the ability of the entrepreneur to make the right decisions, as well as the location of the business. The payback of the project comes in the first year of work.

Almost every coworking space allows you to implement a rather interesting and profitable option - personnel search. Thanks to the large flow of freelancers, by concluding agreements with firms responsible for recruiting, it is possible to select personnel on an almost industrial scale. Along the way, coworking can become a base for contractors for IT projects, but in this case, advanced management skills will be required. Such add-ons make it possible to almost triple the profit of the center.

How much money is needed to start

The main cost items at the start are:

rental of premises - the cost is from 10-30 thousand rubles;
cosmetic repairs in a single design - 200 thousand rubles;
purchase of furniture, computers, Internet connection - 500 thousand rubles;
purchase of kitchen equipment - 100 thousand rubles.

Current expenses should include the purchase of coffee, monthly rent, purchase of stationery, Internet fees, staff salaries, unforeseen expenses, advertising, website promotion - 200-250 thousand rubles.

Coworking center opening technology

The organization of a calm space, divided into zones, makes the establishment special. Visitors should be offered rooms for work, a meeting room, a hall for trainings and master classes. Also, you cannot do without creating a relaxation zone - a place where you can relax after completing work, calmly communicate with like-minded people under quiet music and order lunch.

The technology of opening a coworking center is to create a place where people can work in a relaxed atmosphere, and, if desired, communicate with other visitors.

Design - the number of visitors depends on it

For a stylish and modern design, you should attract young, creative designers who work for themselves. A barter option can be an excellent solution to the problem: a designer creates a project, an entrepreneur provides him with a place to work. As the practice of European coworking centers shows - each institution has its own chip. Someone creates winter gardens, installs comfortable chairs for communication and work, someone prefers exquisite furniture and interior. Very often, a non-standard solution can attract an audience, but its creation costs relatively little. For example, a chalkboard-style wall can help host a conference, business forum, or lecture.

By connecting imagination and giving free rein to imagination, you can turn a coworking center into a place for creative individuals with little cost.

A non-standard approach to business, we increase traffic

To some extent, this business idea is social project, because it is designed for different visitors - artists and designers, young people working without reference to a place, programmers, PR managers and journalists, women entrepreneurs. That is why it is important to create optimal conditions for everyone in the anti-cafe-coworking space. It is much easier to do this by developing a project for specialists of the same direction. The way out of the situation can be a quick reorientation of the establishment. For example, on Monday the coworting center is a gathering place for artists, Tuesday is for programmers, and Wednesday is the day of designers. With this approach, people will come more for communication than for work. But this does not mean that access to the hall will be closed for other professions, it is just that colleagues are gathering at a specific time.

Regulatory legal framework

Registration of individual entrepreneurship is suitable for opening a coworking center. You can arrange and legal entity, but this will take more time and money. The establishment is registered in the local tax office and governing bodies. They issue the appropriate permits for activities.

What OKVED to indicate when registering a business

According to the updated the all-Russian classifier when filling out the registration form, the OKVED code 68.2 "Rent and management of own or leased real estate" is indicated.

What documents are needed to open

When choosing organizational form Individual entrepreneurs provide a photocopy of the passport, an application and a receipt for payment of the state duty. Registration takes no more than 10 days and costs 800 rubles. If you plan to organize several centers, you should immediately register an LLC, supplementing the standard package of documents with the charter and the decision of all founders to organize this business.

What taxation system to choose for registering a coworking center

A simplified taxation system is the best option for a business. To apply it, you will need to write an application immediately after registering a business or in the process of work. The 6% rate allows you to pay tax on the profits received without documentary evidence of the company's expenses. In addition, the simplified tax system is characterized by ease of accounting, availability and cost savings.

What are coworking offices? In what economic justification project when organizing coworking? What are the features of coworking joinery?

My name is Denis Kuderin, I am an expert on economic topics and part-time editor of the HeatherBober magazine. I don't go to work in the office. I work at home, in the summer - in the country or in the park.

Sometimes I do business in coworking center entitled Lift... Recently, I like it there more and more - not far from home, convenient and inexpensive. If you are not in the know, what is coworking and with what it is eaten, then this article is for you.

I will tell you why more and more people choose to work specially organized space in the form of a coworking space and how to organize a highly profitable and promising coworking business.

We sit back and read to the end - in the final you will find an overview of the best office and production centers plus a description of the main risks when organizing such a business.

1. What is coworking

Statistics show: about 2 million Russians prefer traditional office work remote employment... Which is not surprising - freelance helps you distribute workload the way you want it, and save personal resources.

But there are certain drawbacks to this kind of work. It's hard to force yourself to work when you don't have to get up when the alarm rings and there is no control over you in the form of your boss. Difficulties arise with the organization of the work process and motivation.

Yes and not everyone has the opportunity Work calmly and productively at home surrounded by constant distractions such as a working TV, noisy children, or an overly talkative spouse.

Find a compromise solution will help coworking- a specially organized workspace for the same freelancers, how are you.

For entrepreneurs, organizing a coworking center - promising way earnings. By investing in coworking spaces, you create promising business that will be profitable for decades. is becoming an increasingly popular and relevant way of working, and therefore, there should be no difficulties with clients in the next 100 years.

- (from the English "co-working" - joint work) - Labour Organization in a common space... The workspace itself is also called coworking - collective office for freelancers.

Coworking is a California invention.

The first collective office was opened in San Francisco by a programmer Brad Newberg in 2005. The place was called The hat factory- it was community for people tired of offices... Then similar establishments multiplied all over the world.

The fashion for coworking has come to Russia only a few years ago. There is every reason to believe that a real coworking boom should be expected in large cities of the Russian Federation in the near future. So it is quite promising niche for entrepreneurs looking for a fresh, uncluttered business idea.

The purpose of creating a coworking center is not only to provide everyone in need with a table and a chair for work, but also create a kind community - a community whose members exchange ideas, experiences and spend productive time together.

In coworking spaces, they not only work, but also rest from righteous labors - of course, without alcohol and other stimulants.

Like anti-cafes, our coworking centers are still a relatively new and completely unknown direction. In essence, this is also a space open to everyone. But he does not go to rest and have a good time, but to work. In fact, this is a public office where anyone who does not have their own office or special equipment can come and work. It is possible to build a business at the work of a coworking center by charging rent from those who need a room.

It should be noted that if earlier such services were used only to save on office rent, today business has acquired a new meaning. Business people come here in order to acquire the necessary contacts, establish the necessary connections, and create their own community. Therefore, today coworking centers are formed with their own theme, features that distinguish them among competitors.

Market analysis

Before taking on the direct opening of a coworking center, it is necessary to conduct a market analysis in your region where you plan to open a business. Find out if there are similar organizations in your city or area. If one such center is not enough for a city with a million inhabitants, then for a small town it is quite enough. In the latter case, it is better to abandon this venture and reorient to another business. If you plan to work in big city, then in the presence of competitors, it is worth finding your own peculiarity, focusing on a narrow audience and, of course, located in a different part of the city relative to competitors.

Center staff

Almost half of the center's success is its employees. For normal work, you need to hire 4-5 people in the staff for different positions:

the hall administrator who will follow the rules of order in the halls, communicate and serve clients;
an interior designer who will organize spaces for various thematic events;
technician who will monitor serviceability technical equipment in the halls;
an event manager who will help organize various events in the halls;
a marketer, whose duties will include finding clients and promoting the coworking center in the service market.

You will also need the services of 5-20 volunteers, depending on the scale and focus of your center. You can hire friends, acquaintances, or you can hire students who need experience in this field. In the latter case, they can work for recommendations. Don't forget that coworking is a business where crucial little things play, so your team needs to be as efficient as possible.

Location

The most the best place in the city for the location of the coworking center - this is the central part or a place near the metro. It is important that the floor plan provides for the possibility of decorating several spacious zones. The ceilings of the building should be high, the windows large and preferably with an attractive view from the outside. Lighting should be as natural as possible, but artificial lighting should not cause any complaints. Pay attention to the presence of a good ventilation system.

A business should not be opened in shopping or business centers, because the doors of your company must be open around the clock. This will allow you to organize more events that will increase the impact of your business. Moreover, the center can be organized outdoors in a park area, providing the place with all the necessary communications. But then the space must be provided with all the necessary infrastructure.

Pay attention to the areas near the building that can be equipped with parking or parking. You should consider parking for as many cars as the number of visitors to your center is offered. Moreover, there should be a fairly spacious entrance to the very center so that the machine with overall equipment can be unloaded. If you are planning a business for more than one year, it must be borne in mind that over time, the number of cars from your customers, and from residents of nearby houses, may at least double.

All this suggests that choosing a place for a coworking center is one of the decisive tasks that a business plan should solve at the start.

Further steps

It is advisable to purchase the selected premises into ownership, and then transfer them from the residential stock to non-residential. Only after that the reconstruction of the premises is started. After the renovation, you need to buy expensive and high-quality office equipment and only after that purchase and design additional pleasant nuances, such as a recreation area, a sports corner, a library, and so on.

The basic set of equipment consists of the following items:

flip chart;
plasma screen;
tables and chairs;
screen and multimedia projector;
printer and scanner;
wi-fi internet and more.

Characteristics of the premises

So, the premises of the coworking center should be divided into several zones:

kitchen;
recreation area,
working area;
smoking area;
restrooms.

The most time consuming part that a business plan must take into account is the renovation of the premises. To do this, you can hire interior designers who will think over the ergonomics and aesthetic aspects of the premises. How to arrange them specifically depends on the focus of your business, your financial capacity and fantasy.

As already mentioned, in addition to working areas, a kitchen should be provided in the room. This should be a room with a separate entrance, where there are:

tables with chairs;
electric kettle;
microwave;
cooler;
hood.

But it should be borne in mind that in the course of the work of the center, the situation in the premises can change more than once. First, it can be rebuilt for various events. Secondly, it will have to be adjusted to suit the needs of your target audience... Therefore, from the very first days of the work of a coworking center, it is necessary to listen to the opinions and wishes of customers, as well as keep track of where they most often spend their time.

Rules of behavior

Since many different people will gather in your space, you should develop special rules behavior at your center. This will help minimize all possible conflicts and prevent inconvenience.

As a rule, the list of such rules includes:

maintaining silence;
rules of conduct in the kitchen;
rules of conduct in the workplace;
appropriate behavior in the meeting room.

The set of rules should be posted in a conspicuous place. There should also be an indication of what the consequences will be for their violation. Usually it is prescribed to clean the premises, take out the garbage.

But on your part, you must also organize the opportunity to comply with these rules. For example, it is necessary to provide for the possibility for customers to change shoes, leave outer clothing and not worry about its safety.

Business orientation

The larger your city, the more all kinds of micro-cultures in it. You can start your own business if you focus it on one of them. Then gradually expand, capturing an adjacent audience. Think about the needs of which audience you can best meet, what your center can offer them. For example, you can organize a space for the exchange of experience, or for gaining new knowledge, provide an opportunity to advertise and present your products, and so on. For each of the areas, you need to develop your own program that will be beneficial to customers.

This nuance is very important if you start from a small center with one or two work areas. But if you have a large hangar or multi-room apartment, you can organize the space at the same time for various thematic groups: programmers, artists, handicraft lovers, and so on.

Business promotion

The plan for promoting this type of service should be based primarily on the use of the capabilities of the Internet. Create your website, which fill as much as possible with information about the center. Post regularly news and event reports on it, tell about promotions and new opportunities. Also, make a page on the main social networks, where you also drop reports, photos and videos about the events. Be sure to include various webinars in your business plan.

Do not discount the media as an advertising tool. They can submit both direct advertising and the same reports on the events held. If you constantly have interesting events and other meetings, media representatives themselves will willingly cooperate, as with a reliable source of interesting information.

As an addition, you can use other advertising tools, for example, holding promotions, distributing flyers, and others.

List of services of the center

For effective work it is important to form a detailed and clear list of the center's services and their cost. The greatest return, according to entrepreneurs operating in this area, is given by educational or entertainment events. Among them, the most profitable is to conduct webinars, conferences, thematic lectures, weekend markets. They account for about half of the revenue. Initially, it is worth holding small, sometimes free events in order to explore the interests of the audience. Then organize more in-depth programs. Or you can simply offer space for rent without actually organizing events.

In any case, it is necessary, together with lawyers, to draw up a detailed contract for the provision of such services, as well as an application form according to which the premises will be leased.

Formation of a price list

Payment for the services of the center goes for renting a room or a workplace. In both cases, a flexible payment system must be envisaged. Usually, they offer a per-minute payment system that allows a person to understand at first how much a given space is suitable for him to work. The rental price in this case is 1.5-2 rubles. in an hour. Subscriptions are further offered. For example, you can buy a card for a month for 8-12 thousand rubles. with full reservation of the selected workplace.

Coworking centers have opened their doors in our country relatively recently, although in the West they have already become quite common. They are anti-cafe-type establishments; the difference between them lies only in the fact that people visit anti-cafes for recreation and entertainment, and coworking centers for work. What unites them is that visitors can rent a place for themselves for a while, cooperating with like-minded people to solve various problems.

In fact, a coworking center is a large office where you can temporarily "settle" without settling on official work... This type of workflow organization is becoming more and more popular, therefore, as a business, the idea of coworking is quite right for life. But how to open such a case without fear of burnout?

More about coworking centersWhat is a coworking center
How to Open a Coworking CenterGetting Started
Cost calculation
Profitability
Conclusion

More about coworking centers

What is a coworking center

First of all, in such a place, of course, they work. For this, the most different people but for the most part they are freelancers. They work for one or several employers remotely, that is, without having to visit a real office, which is often located in another city, or even in another country.

Of course, they can work from home, but not everyone is happy with this option. Some freelancers need to meet with clients, others need to confer with colleagues, or just need a working environment to get rid of procrastination.

Coworking center what is it

Not everyone can afford to rent a full-fledged office - a coworking center comes to the rescue

Another type of regular visitors are startups. They usually do not have a large budget, all investments are spent on business, not renting real estate. For them, a coworking center is an ideal place, because here you can not only meet with your team, but also hold presentations and business meetings.

The workspace is just one area of a good coworking center. There should also be room for respite and food.

Such centers are constantly opening all over the world, but only those who were able to combine the following features achieve real success:

reasonable rental price;
sufficient level of comfort;
pleasant working atmosphere;
good location.

If you can find a balance between a cozy and business atmosphere, as well as correctly position your center, then a business of such a plan will definitely pay off and start bringing in good income.

How to make coworking profitable

The creation of an interior must be approached with all attention - it should be given a zest so that customers want to return.

How to open a coworking center

Before you start developing detailed business plan, you need to understand how to make coworking profitable. To do this, you need to master the basic principles on which the development of the center will be based.

The opening of such an enterprise can be divided into several simple steps. And the first one is market assessment and research. You need to understand what is the situation with the implementation of such ideas in your city. Perhaps you have already opened coworking centers (or at least anti-cafe).

If previously opened centers / anti-cafes are successful, you should visit them, evaluate strengths... If the business goes bankrupt, it is worth contacting the owners, finding out where they went wrong.

It is also worth considering the size settlement... In a city with a small population, one coworking center is quite enough, the second one simply cannot withstand the competition. In a big city (over a million people), one center may not be enough; in addition, it is quite possible to open a specialized institution - for programmers, designers or journalists - with a set of options corresponding to the topic.

The next step is recruiting a team. One person cannot lift an entire coworking center; you will need an administrator, a good designer who can make a large space cozy, a manager.

Coworking franchise

The main team will consist of at least 4 people, it must be professionals who receive a salary.

Of course, you need a simple work force- people who will help make repairs in the center, advertise, etc. These may already be volunteers - your friends and associates. Remember that the payback period for a coworking center is relatively long. You can start receiving operating profit in 4-6 months, while net profit will not go earlier than in one and a half to two years.

The key to the success of coworking as a business is a constant influx of customers. This requires a good location of the center, so the selection of premises is one of the most important stages in starting a business. Of course, the best place is the city center.

It is advisable to choose a building that will be as attractive as possible for visitors - spacious, with good architecture, and original.

Conventional modern-style business centers are not suitable for this. Plus they have guards checkpoints and the working hours - all this makes it difficult to access coworking, and its creative connoisseurs sometimes like to work at night.

Coworking agreement sample

The room must have its own food point

After going through all these stages, you will only have to make a decent renovation in your center, and you can open the doors for visitors. The creation of an interior must be approached with all attention - it should be given a zest so that customers want to return.

By the way, you can also turn to future visitors for help - designers, graphic designers and representatives of others. useful professions will be able to do their bit in exchange for benefits and discounts. And the center can be partially equipped on the basis of barter.

Beginning of work

Before you start receiving visitors, you will have to work with the documentation. You should create a detailed price list for all services provided by your company. These should include the purchase of a subscription, and the removal of a job for a day or several hours.

Next, you will need the help of a lawyer. He will draw up for you a sample coworking agreement that you will conclude with your clients. Still, a coworking center is not an anti-cafe, and here you will have to fully negotiate a place to rent.

It should be borne in mind that your center will not only be engaged in ordinary work - you need to create an opportunity for lectures, training courses and trainings. This will diversify your activities and add an additional source of income.

In the first months, you will not receive profit - all income will go to cover running costs, as well as promotion of the establishment. In addition, the volunteers who helped you in the beginning will use your center at a discount or even free - this will also affect income; and in the first month, these volunteers may be your only clients.

How to open a coworking center business plan with calculations

In order not to allow the coworking center to be snooped, it is worth starting advertising campaign long before its opening.

Cost calculation

The main steps of creating your own business are clear. But how much will it all cost? A business plan with calculations will tell you how to open a coworking center brighter than any words.

A phased business plan with approximate costs would look like this:

Search and rent of a place. The numbers can vary enormously depending on the city, exact location, size of the center, and other factors. On average, for a city with a population of one million, a room for 150 people in a popular place will cost 400 thousand rubles a month.
Interior creation. It all depends on the chosen place, your ideas and possibilities. In some cases, repairs may not be done at all.
Purchase of furniture, equipment, etc.
Team salary. In total, about 200 thousand rubles per month.
Payment for communications - electricity and water supply - 15 thousand rubles.
Payment for communication, TV - 5 thousand rubles.
Purchase of coffee, tea, biscuits, etc., traditionally free for visitors - from 30 thousand rubles.

Thus, the opening of the coworking center will cost at least 2 million rubles. Its subsequent maintenance and development will require about 700 thousand rubles a month. And how much can you earn on this?

Profitability

The center's main source of income is renting out jobs.

For a center for 150 people, this will bring about:

at a subscription price of 12 thousand rubles per month - 1.8 million rubles;
renting a hall for business meetings - about 45 thousand rubles;
conducting trainings, lectures - about 50 thousand rubles.

The total income is 1,895,000 rubles per month. Subtract the costs, and we get a net profit equal to approximately one and a half million rubles. Of course, the numbers will depend on many factors, and it will take a long time for your business to make a net profit - just one gain in popularity to sell all 150 subscriptions every month is a matter of a long time.

Coworking business idea

In the first months, you will not receive profit - all income will go to cover current expenses, as well as promotion of the establishment.

Investing in a coworking franchise can make it easier for you, and you will receive a package of assistance, thanks to which the payback period of the project will be significantly reduced.

Conclusion

Coworking centers are places not only for work and making useful acquaintances, but also for good performance time. Organization this business requires large initial costs and professional promotion, followed by monthly infusions of funds, but with the right approach, such a business can very well bring in good income. Payback depends directly on the competitiveness of your center in a given locality.

Gethall can help you open, implement and promote a coworking center. Pick up a room, collect documentation, complete design, installation work, equip with equipment.

You can get a full consultation by writing to us by mail [email protected]

For Russia, coworking is a new phenomenon. These are specially equipped premises for freelance work and business meetings. In the common area for work, everyone can find a convenient place where they will not be distracted. The idea seems quite promising.

The first one opened in the USA in 2005, but for Russia this phenomenon is new, but already appreciated. There is an opinion that mostly freelancers come to work in coworking spaces. This is not entirely true - the premises for holding business meetings are required by businessmen who have come from other cities and countries, you can often see lawyers, translators, even artists and writers here. Coworking is a common area for work, where everyone can find a comfortable place where they will not be distracted.

When studying American coworking spaces, it turned out that in some of them, each workplace has a specific purpose, and the space is divided into separate zones with signs "I work", "I will be glad to communicate", "I will not refuse help." Interesting is the practice of the most popular coworking centers that have implemented the "Office in an office" scheme. The room is divided by translucent partitions into segments, each of which has a desk with a chair and a small wardrobe. If necessary, partitions and furniture can be easily dismantled and the space becomes common. If a workplace tenant brings a new client to the coworking space, he is entitled to a discount, and this technique also works. Many coworking spaces allow casual visitors to work for free; regular visitors are asked to pay for the space.

Prospects for coworking in Russia

In our country, coworking spaces began to open not so long ago, users are only looking at this innovation, some perceive the offer to work outside the home and office with irony and bewilderment. The best evidence of the idea's usefulness is the demand for co-working. Apparently, the need for equipped work areas "for hire" arose long ago, so people began to gather in them without much persuasion. Workplaces are rented by:

Consultants, attorneys and other professionals who need a workspace from time to time.
Small firms rent office space.
For companies with employees located in different cities, it is more profitable to periodically rent workplaces.
Novice businessmen hold meetings in coworking spaces, since renting or buying an office in a large city is unreasonably expensive.

This will require investments, the size of which depends on the area of the premises, its location and condition. Under favorable conditions, the investment will pay off in a year, but it is not worth postponing the organization of the business, since in the near future this idea will become relevant and the competition will increase. The growing number of freelancers can predict the popularity of coworking spaces.

Workplaces, conference rooms, trainings and business meetings are rented by a wide variety of people and firms, but freelancers remain the main users. Many freelancers would like to combine a free schedule, independent planning and lack of control from the management with attractive attributes of office life: the possibility of communication, exchange of experience, modern equipment. In short, coworking spaces are the perfect place for extroverted freelancers.

Where to look for a coworking space

Of course, it would be good to settle in the business center of the metropolis with an abundance of businessmen, IT specialists, freelancers who constantly need places for negotiations, solving business issues, and solitary work. It is unlikely that startups can afford renting or buying such a space, and there is always a lack of free space in the city center. Look for a convenient location near a traffic intersection or metro station. It is good if there is a parking space nearby, as many business people travel by private transport.

Pay attention to the landscape outside the windows - it turns out that visitors to coworking spaces are not indifferent to beauty, and places with a view of the wasteland visit less than those located near the park.

If you are planning to open a small coworking space with several rooms, decide which visitors you are targeting and design the interior taking into account the specifics. Naturally, artists and programmers are pushing different requirements to the decoration of the premises, as well as handmakers and sales agents. In a mini-center of several large rooms or in a separate building, you can arrange several different zones and attract visitors different professions and tastes.

Organizational matters

Transfer an apartment from residential to or, or rent.
Make a plan for dividing the area into separate zones.
Make office renovations.
Purchase and install good office equipment.
Designate smoking areas and lounges, set up sofas, armchairs, hammocks for short breaks. Try to find an area to install a fitness machine, a small kitchen with a cooler, coffee maker, refrigerator, toaster, microwave, cookware, etc.

Basic list of office equipment for coworking:

internet (wi-fi);
computers;
scanner;
a printer;
a projector with a screen;
plasma panel;
magnetic board with markers.

Coworking spaces should be different in size, number of jobs, and the type of their placement.

Try to involve organizers of seminars, trainings and educational courses in the coworking space. Firstly, the proceeds from such events are always significant, and secondly, it will be a good advertising ploy: advertising their training, etc., the organizers will definitely indicate the place of its holding, that is, your address. Invite local media to host conferences, round tables, interviews on your premises in exchange for preferential rent of your workplaces for freelance correspondents, distributors and other employees. Do not be afraid at first to rent out your premises for a minimal fee, your task is to gain fame and prove yourself from the best side.

The price of a workplace with a computer and a full set of office equipment should be different from using wi-fi and a table. For regular customers issue discount cards for pizza delivery or taxi discounts.

Staff

The success of any enterprise largely depends on the team. For coworking spaces, this rule is especially important - friendly staff, comfortable space and working conditions determine the attendance and, as a result, your income. A person working in a coworking space needs to be enthusiastic, hospitable, trainable, and quick-witted. It is important that employees know how to work in a team, be sociable and competent.

How beneficial is it?

You should not count on a quick payback. The purchase or lease of a large space, equipment, renovation, interior design - all this is expensive and the payment for jobs will not be able to cover the costs in a few months. Coworking needs to be perceived as an idea that will bring good profit in perspective. If you manage to attract many visitors, become popular and discussed, they will come to you for years, attracting more and more new visitors. It is worth taking on the organization of coworking if available a specific purpose, sufficient funds and a desire to work for a long time.

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