How to open your own dry cleaners. Business on clean shirts, or how to open a dry cleaner. Dry cleaning financial plan

♦ Initial investment: 4,355,000 rubles
♦ Payback period: 24 months
♦ Dry cleaning profitability: 35%

People want to look good all the time. And harmful stains appear on clothes here and there - you don’t even have time to blink an eye.

And it's one thing when it comes to an old home T-shirt, which is not so a pity to throw it away or fill it with vigorous stain remover (after which, most likely, the thing will have to be thrown away).

But what if spilled wine or a lipstick mark left a mark on an expensive snow-white blouse? Of course, you need to run to the dry cleaners!

And what for some people is a solution to a problem, others can turn into a profitable business.

Opening your own dry cleaners will require considerable return and investment from the owner. However, if you are ready to go for it, make a competent dry cleaning business plan and carefully follow it - the return will not be long in coming!

Dry Cleaning Business Plan: Planning

There are several options for implementing a dry cleaning plan:

Opening of the reception.
If you have a desire to provide dry cleaning services, and the budget is limited, you can only open a point for receiving customer orders.
This requires a small amount of capital and an established connection with a reliable network of dry cleaners, to whom you will pass things for cleaning.
Franchise.
The biggest plus of this option is that you shift almost all the problems to the "big brother".
For representatives of the franchise network to give you the right to use the name, help with equipment, staff and premises, you only have to regularly pay interest from the profits for this.
Organization of own dry cleaning.
This option is the most traditional, so consider its business plan in more detail.

Project Summary

This dry cleaning business plan provides for the opening of a company in Moscow at the address: X street, 1. For the needs of the project, a room will be rented on the first floor of the shopping center.

Project goals:

Provide the labor market with new vacancies.
Satisfy the need of individuals and businesses to receive dry cleaning services at an affordable price and in a short time.
Receiving a profit.

It is worth returning to the goals indicated in the business plan from time to time in order to control the course of the project.

Marketing plan for opening a dry cleaners

Analysis current position business in the market, which is included in the dry cleaning business plan, is showing high growth rates.

Since the beginning of the 1990s, there has been a decline in the field. However, over the past five years, the pace of development has increased. Demand for dry-cleaning services has grown and existing businesses cannot keep up with the volume of orders.

This led to the emergence of vacant places in the niche for the launch of new dry cleaners.

The standard of living of people is rising. What used to be considered an attribute of a luxurious life has now become an integral part of life.

Rising income and affordable prices for services lead to the fact that the target audience of dry cleaners is steadily growing and expanding.

The target audience

The collection and analysis of statistical data for a business plan showed that the main clients of dry cleaners are the following categories of people:

High-affluence clients who can afford to buy expensive items and have them professionally cleaned.
Clients with an average level of income - apply less often, but with large volumes of orders or complex pollution (i.e. order more expensive services).
Organizations providing services to the population (hotels, salons).
Organizations engaged in the sale of clothing or products made of textiles, suede, fur.
Organizations whose employees wear uniform uniforms.

by age: female - 59%, male - 41% of clients;
by type of activity: employees - 28%, entrepreneurs - 24%, managers - 22%, housewives - 17%, other types of employment - 9%.

Advertising campaign

Interesting fact:
The 39th President of the United States, Jimmy Carter (b. 1924), once sent his jacket to the dry cleaner, forgetting a cheat sheet with codes for launching nuclear weapons in his pocket.

Dry cleaning N is located in a place with high traffic.

To attract customers to the opening and transfer random visitors to the status of regular visitors, such advertising methods listed in the business plan:

Creation of a website, as well as placement of advertising banners of the project on third-party resources.
Distribution of flyers at the entrance to the shopping center and at the nearest intersections with data on promotions and average prices for services.
Loyalty program for regular customers.
Placing advertisements for dry cleaning services on billboards.

Dry cleaning staff

The planned schedule of dry cleaning, indicated in the business plan: 9.00-21.00 seven days a week. To ensure it, employees will work in two shifts.

The position of manager will be performed by the project initiator. Before launching the project, a training course will be held for the recruited staff.

Also, it is imperative to include a list of responsibilities for each position in the dry cleaning business plan, based on the Labor Code data.

Technologist - evaluates the things accepted from customers, assessing the type and degree of contamination, controls correct work equipment, appoints the method of removing stains and deadlines for the delivery of the order, helps to resolve conflict situations with customers, accepts comments and suggestions, and performs other tasks from the manager.
Acceptor - accepts orders from customers, controls payment for services, informs about deadlines, availability of promotions and special offers, answers questions about the range and cost of services, maintains a report on the activities of the project, resolves questions and claims that arise from customers.
Dry cleaning technical staff - performs all the necessary organizational and technical measures to provide services to customers, monitors the proper operation of equipment, cleanliness in the workplace, and performs other instructions from the management.
Manager (project initiator) - coordinates the work of dry cleaning, monitors the correct operation of equipment, stock of consumables, purchases the necessary cleaning chemicals, solves problems that arise, assigns tasks to other employees, pays them wages, monitors cleanliness in the premises and compliance with technical standards of work, responds to requests for services and customer comments.

Dry cleaning equipment

The second most important point, in addition to choosing the location of dry cleaning, is the purchase of high-quality equipment.

To get started, you need to purchase:

chemical cleaning machines (with a load of 10-12 kg);
table for ironing service;
installation for removing stains;
washing machine (for 8 kg);
dryer (15 kg);
steam mannequin;
steam generator;
packaging equipment;
additional small equipment.

1,900,000 rubles will be spent on the purchase and installation of equipment for the project.

Specifications should also be included in the dry cleaning business plan as an attachment.

It would be useful to know what is

professional cleaning process.

About it in the video:

Dry Cleaning Business Plan: Project Implementation

Calendar plan

In order for investors and the project managers themselves to control its implementation on time, the business plan of the project must include a calendar plan for opening.

AT ready-made it might look like this:

1. Registration of an enterprise, ordering a print, obtaining the necessary permits.
Implemented by the future owner of dry cleaning.

2. Conclusion of an investment agreement and obtaining the necessary start-up capital.

3. Finding suitable premises for future dry cleaning and signing a lease agreement.

4. Starts advertising campaign project that will continue to be implemented throughout the subsequent time.
Most often, the case is delegated to a specially hired employee from a third-party organization or an advertising agency.

5. Repair and Finishing work in the premises.
Usually the process takes several months and for its implementation a team of specialists is hired to perform the work on a turnkey basis.

6. Purchased equipment for fitness rooms, locker rooms, office, customer entry area.
The technical characteristics of the equipment are included in a separate application of the business plan.

7. The beginning of the search for employees in the state.
The process of selecting and training personnel can take several months in special cases, so it is not worth putting it off until later.
To make it easier for yourself, you can hire a personnel specialist who will complete it faster and better.

8. Installation of purchased equipment, furniture, decorative elements.

9. Final preparations and start of dry cleaning.

Calculation of the cost of opening a dry cleaner

The implementation of the N dry cleaning project requires an investment of 4,355,000 rubles.

The amount of 4,000,000 will be received from investors.

The rest of the amount - 355,000 rubles - will be covered by the personal funds of the project initiator.

In addition to the costs of starting a business, the initial costs in the business plan include the amount that is necessary to maintain the functioning of the dry cleaner until it reaches the break-even point.

The largest costs are spent on purchasing high-quality equipment for the project and financing the implementation of the dry cleaning business plan before the enterprise breaks even.

The distribution of resources is clearly demonstrated by the diagram:

Dry Cleaning Business Plan: Financial Ratio Analysis

Current costs of the project

The most extensive items of expenditure are the cost of renting premises, payment wages employees and various tax deductions noted in the business plan.

Thus, in addition to the start-up costs for launching the project, it will require monthly expenses in the amount of 565,000 rubles.

Project payback

To calculate the estimated revenue from the project, the data displayed in the business plan are used:

Average sales figures in firms similar to dry cleaning N in terms of territory, price level and list of services.
Prices for the most popular services that will be provided at N.

Most often, dry cleaning services are required by clients to put in order the products of the textile and knitwear group.

Approximately the same percentage is occupied by the categories “things made of leather and suede” and “fur products”.

In addition, dry cleaning often brings something that cannot be included in any of these categories: carpets, car seats, covers, and more.

According to the average statistics from the business plan, dry cleaning will pay off in 24 months.

Download ready-made dry cleaning business plan with quality assurance.
The content of the business plan:
1. Privacy
2. Resume
3. Stages of project implementation
4. Characteristics of the object
5. Marketing plan
6. Technical and economic data of the equipment
7. Financial plan
8. Risk assessment
9. Financial and economic justification of investments
10. Conclusions

Owners of any business face problems, and dry cleaning is no exception.

Such a project requires large investments, and pays off only after a few years of work. At the same time, it is necessary to regularly pay considerable tax deductions.

Not every entrepreneur can afford such a luxury and not go to the bottom.

But if you put in all your time and energy, you will definitely succeed.

Useful article? Don't miss out on new ones!
Enter your e-mail and receive new articles by mail

Contents of the business plan
Summary
Project implementation and marketing plan
Financial plan
Equipment characteristics
Object characteristic
Risks
Financial rationale for the business plan
Summarizing
Applications

One of the many business ideas in 2020 is to open a laundry or dry cleaning business. In order to bring it to life, it is necessary to own business-plan or download finished sample from the Internet and edit it for yourself. A dry cleaning business plan with calculations is compiled to assess the economic benefits and analyze the payback period of the project.

The business plan should contain the following sections:

Summary.
Project implementation.
Marketing plan.
Financial plan.
Equipment characteristics.
Characteristics of the object.
Risks.
Financial justification of the business plan.
Summarizing.
Applications.

Consider, how to write a business plan and what to pay attention to in the process. Below is finished example with estimates for 2020.

Summary

Contains information about the organization, its leadership, organizational form. The objectives of the project are described:

Receiving a profit;
satisfaction of consumer demand.

The type of financing is discussed: own funds or borrowed, as well as the size of investments. The main activity of dry cleaning is cleaning various surfaces from pollution. Additional - exit dry-cleaner. The amount of the project is 1,761,000 rubles. The amount is made up of all expenses.

Download dry cleaning business plan you can with our trusted partners. The quality of calculations is guaranteed!

Project implementation and marketing plan

The terms that are necessary for the launch of dry cleaning are negotiated. The planned opening date is set. The mode of operation is discussed. Competitiveness analysis is carried out. Service sales analysis: advertising. The types of services provided are:

cleaning clothes;
carpet cleaning;
cleaning upholstered furniture;
pillow cleaning.

The possibility of dry cleaning at home or departure to the hotel is also stipulated.

Cleaning services for cars and car accessories can be provided to ensure that the largest number of consumers are attracted. Accordingly, either with a trip to the place, or with the organization of a separate parking lot for vehicles.

Financial plan

Calculation of the cost of a business idea:

Premises for rent

The annual amount and the monthly payment are indicated. Either the acquisition of premises on lease, or ownership. For a room of 100 square meters, the average cost of rent is 90,000 rubles per month, therefore, this is 1,080,000 per year.

Cost of equipment

Credit funds or own. Leasing is also possible. Equipment costs include the approximate cost of repairs. Equipment - 1,066,000 rubles, repairs - 200,000 rubles.

Employee salary

It describes how many workers need to be hired and what specialty. The main workers in dry cleaning are a technologist (responsible for the process of cleaning clothes), an ironer, a driver (if there is a car), an accountant (he can also be a manager), cleaners (or an agreement with a cleaning company).

May be of interest: Ready business plan wedding salon

The salary of employees is 265,000 rubles per month:

Technologist (2 people) - 40,000, total 80,000.
Ironer (2 people) - 30,000 each, total 60,000.
Accountant - 45,000.
Driver - 30,000.
Clothes receiver (2 people) - 25,000 each, a total of 50,000.
Other expenses - about 100,000 are pawned.
Calculation of the price for services. The cost price is calculated, and then the total amount. The cost of the service depends on the type of cleaning and the material to be processed. For example: a washing machine has a load of 10 kilograms. Time of one washing - 3 hours. Therefore, on the day, subject to the work of the laundry from 8.00 to 22.00, there will be four full washings. One wash requires 300 grams of powder, four - 1200 grams. (1.2 kg). Powder costs - 60,000 rubles. per month. Therefore, we divide 60,000 by 30 days and get 2,000 per day. We divide 2000 into 4 washings - this is 500 rubles. (average cost of one wash). Find out the price, for example, a markup of 15%. The cost of washing is 575 rubles.

Gasoline expenses, if you have a car - 40,000 per month.

Equipment characteristics

Includes search for suppliers, comparison of prices for equipment. The project lists the necessary equipment for opening a dry cleaner.

Equipment and prices in rubles:

stain removers, stain removal cabin - 140,000;
equipment for dry cleaning - 130,000;
washing machine - 400,000 (you can have several, the cost depends on the load of a kilogram of linen);
mannequins (5 pcs) - 10,000;
ironing table - 34,000;
irons - 22,000;
steam generator - 80,000;
steam generator for car cleaning - 50,000;
packer of clean things - 40,000;
car for portable dry cleaning;
detergents - 60,000;
small cleaning supplies - 100,000.

Object characteristic

At this stage, the search for a dry cleaning room begins. Its location, area is indicated. The area of the room should not be less than one hundred square meters.

Priority locations are considered: on the ground floor in a residential building in a residential area, near restaurants and cafes, in the premises of supermarkets. Required condition- this is the summing up of the necessary communications and uninterrupted supply of water and electricity. The room should include: a pick-up and drop-off point, a place for equipment and a personnel area.

Risks

AT this stage listing of the main competitors is included. Assessment of external risks: crisis, lack of demand for services, good location. Risks can be assessed as minimal. Therefore, with a minimum of risks, you can get a maximum profit.

Financial rationale for the business plan

A grouping of expenses and income is made.

Calculation of income per month: 575 rubles - the cost of one wash, there are 4 of them per day, 575 times 4 equals 2300. 2300 times 30 days and we get 69,000 rubles of profit per month.

Consumption per month: 415,000 (265,000 - salary, 60,000 - washing products, 90,000 - rent).

For a correct miscalculation of income, it is necessary to take into account the consumption of electricity and water supply. It is also necessary to carefully calculate all the items in the range of services provided, depending on the type of linen, type of fabric. It takes into account how many washings, ironing and dry washing will take place per day. And also, how much equipment is needed to increase processes.

The income received per month should cover monthly expenses plus loan repayment and make a profit after all payments.

Project implementation cost. Calculation of the break-even point of the organization. Calculation of the profitability of the organization. Calculation of repayment of credit funds. Approximate calculation of profit, drawing up a planned balance. Also calculated estimated time return on investment.

Summarizing

At the end of the business plan, the benefits and attractiveness for investors are indicated. Scope of provision household services very beneficial and profitable. Many people, having a small apartment, agree to pay for dry cleaning services so as not to burden the apartment with laundry and ironing equipment.

Applications

This section includes an approximate location of equipment on the territory of the premises. Tables and calculations are taken out that occupy more than one sheet in the business plan, with a link to the application. Also here you can attach certificates or documents of the organization.

Writing a dry cleaning business plan is quite simple. To open this business, a fairly impressive amount of investment is required. This is due to the high cost of equipment and rented space. A ready-made business plan with calculations can be ordered from a company that prepares business plans. To do this, it is enough to provide approximate data and announce the necessary requirements.

Finally, we suggest that you familiarize yourself with an informative video on the topic of the article:

Also read:

How to open a dry cleaner
Laundry business plan - sample with calculations
How to open a cleaning company

* Calculations use average data for Russia

Opening your own dry cleaners in Russia can be a profitable undertaking. It must be understood that there are two various directions of this business is directly a full-fledged dry-cleaning laundry and self-service laundry. In this article, we will take a closer look at the first line of business (how they differ, I think, there is no need to explain).

First you need to register as a subject entrepreneurial activity, and here you can register as just an individual entrepreneur, or register your legal entity. In general, in order to start your own business in this area, it will not be enough just to register, you also need to obtain standard permits for all from Rospotrebnadzor, the Ministry of Emergency Situations and many other authorities. An entrepreneur must have contracts for the maintenance of his premises, but in general, almost every entrepreneur goes through all these procedures, and there are no special features here. Only Special attention must be given to utilities and the condition of the premises. In general, registration will require from 800 rubles (the amount of the state fee for registration individual entrepreneur) up to about 20 thousand rubles (registration legal entity with the formation of the authorized capital).

The next step in organizing a business is actually finding a place to work. And here it must be said that an entrepreneur has several options available, depending on what range of services he wants to offer his clients. In general, the size of the laundry room will be considerable, because you will have to have not only a washing area, but also ironing, dry cleaning, warehouses for Supplies and for ready-to-dispense clothes, a linen sorting area. As a result, the size of the laundry room starts from 70 m 2 to 100 m 2. An entrepreneur should look for premises depending on the location competitive enterprises, but still the most preferred places are sleeping quarters with a huge number of houses. It is usually not advisable to be located in the city center, because it is still more convenient for customers to drop off and receive clothes close to home. This significantly reduces the cost of renting a room, because in residential areas it is always lower than in the center. On average, the cost will be about 500-600 rubles per square meter of area (meaning premises not near roads, but somewhere among residential areas, for example, on the first floors of residential buildings, the main thing is that such a room should be designed as a commercial property by the owner real estate). In small towns it may be a little cheaper, but in megacities even such a room will cost much more. Also, when choosing a room, you should pay attention to how it fits under this species business - that is, it must be connected to the water supply, technical equipment sewerage and water supply must correspond to the volume of water that will have to be used, that is, the calculations must be accurate, and it must be said that not every room may be suitable. Otherwise, you will have to deal with repairs, which will require additional investments, and here the amount may even exceed 100 thousand rubles.

When the issue with the premises is resolved, you can start searching necessary equipment. So, for the laundry, first of all, of course, washing machines are needed, moreover, professional ones, which have a huge number of settings and work with different types fabrics. Next - dryers, sometimes squeezers are additionally purchased, and you also need to buy separate equipment for the dry cleaning zone. Today, suppliers offer specialized machines, as well as so-called finishing equipment, which perform the functions of additional processing of soiled clothing. Dry cleaners must be well aware of how to work with the equipment (but about the selection of personnel - a little lower). The cost of equipment can vary greatly, for example, foreign cars will be an order of magnitude more expensive than Russian or Chinese ones. Moreover, it makes sense to consider Russian equipment - it is not always inferior in quality to foreign ones, but at the same time it is much cheaper, because transport costs are reduced and there are no customs. Chinese devices, in turn, are usually really inferior in quality, but they can be the cheapest solution even taking into account customs operations and transportation. However, the cost of machines differs in other parameters; so for washing, drying and wringing machines, the main parameter is productivity, that is, how much laundry the unit can process at a time; it is measured in kilograms, and here the simplest model has a maximum load usually no more than 8 kilograms. But for a professional laundry, this may not be enough; in general, manufacturers supply machines that can be loaded with up to 100 kilograms of laundry. Does it make sense to buy such expensive (and very large) equipment - the entrepreneur decides for himself. The cost of all these cars is approximately equal, starting from 70-100 thousand rubles, but the most expensive cars cost up to half a million (and sometimes more). separate category there are technical complex units analogous to simple machines, for example, barrier-type wringers cost 700-1400 thousand rubles, and the most expensive items - up to 5 million. But this is rather equipment for a very large dry-cleaner, which works not just with individuals, but with enterprises. There are additional devices that improve the washing process, for example, detergent dispensers (allowing you to fully automate the washing process even for the whole working day), but their cost will not be small - from 100 thousand rubles for each washing machine. Next - ironing machines, their main parameter is the area of \u200b\u200bthe working surface, so it does not always make sense to buy wide units, because the laundry does not expect to work with wide products. A good ironing press costs about half a million, but they need to be bought for a laundry much less than the same washing machines (a small laundry can even be served by one such machine). Here you also need to understand that at least 100 thousand rubles will have to be spent on small additional equipment - boards, tables, racks and similar products. But the most expensive (of the necessary) will be dry cleaning machines. The cost of a normal machine starts from one million rubles, and although one machine may also be enough here, nevertheless, equipment for a dry cleaning zone usually costs more than a simple washing zone. At the same time, it usually makes no sense to open a laundry without the possibility of dry cleaning, because a significant part of customers are interested in this. From here it turns out that the cost of laundry equipment starts from 2-3 million rubles and can be several tens of millions, depending on how large the establishment is, that is, how many machines you have to buy. It is clear that even a small laundry will not manage with one washing machine, sometimes up to a dozen are bought (and in large enterprises, more than ten). If you buy used cars, you can save a lot. By the way, it should also be noted that all equipment must comply with noise standards, especially if the laundry is located near residential buildings.

Earn up to
200 000 rub. a month, having fun!

2020 trend. Intelligent entertainment business. Minimum investment. No additional deductions or payments. Turnkey training.

When the equipment is delivered and installed (and the installation should ideally be handled by the supplier), you can start looking for staff for your laundry. To work in a laundry, you need to find people who have already worked in a laundry or at least understand how to use the equipment provided. A lot of people can work at such an enterprise, but a lot depends on the schedule of the laundry, as well as on its size. Moreover, sometimes in the laundry the equipment does not allow to fully automate the process, so people are hired to perform certain duties, for example, ironing. It should also be noted that many laundries operate daily, and the schedule can even be twelve hours. Under such conditions, it turns out that even a small laundry needs to hire at least 4 people. There must also be at least one receptionist, that is, a person who is engaged in the acceptance and distribution of linen, works directly with customers. Additionally, if the entrepreneur himself is not going to be the head of his institution, then he will need to hire a director, and this person already receives from 30 thousand rubles. The laundry workers themselves receive from 20 thousand rubles (persons at the reception) to 30 thousand (employees who are directly involved in the process of work). It is also worth noting that today some of the laundries offer their customers good service, and the most common additional service- This is a trip to the client's house and the delivery of washed linen. Of course, the laundry may charge extra money for this, and a considerable number of people order this service. If an entrepreneur decides to engage in this direction, then he will have to hire a person who will deal with trips to the client. In other words, you just need a driver (the salary of these people is from 20 thousand rubles). But then you will have to buy a car for the enterprise, which is engaged in the collection and delivery of linen. In general, the minimum that will need to be spent on a car is 500 thousand rubles. A good car costs about a million rubles. Also, all business processes that are not related to the organization's profit should be outsourced. This includes bookkeeping, security services and maintenance of the premises.

The next step is to find suppliers of consumables. Depending on the services provided and the equipment used, consumables may be different, but this is almost always a huge number of different goods; however, in any relatively large city there is more than one company that supplies such products. At the same time, before buying equipment, you should familiarize yourself with what kind of consumables will be required in the work. In general, they are purchased with the expectation that their cost will be covered by the provision of services, and together with all expenses, the cost of providing laundry and dry cleaning services will not exceed 25% of the final cost. That is, the margin in this business is quite high, but you need to understand that maintaining a laundry is a rather costly undertaking, and therefore you always need to secure a considerable flow of customers. A full-fledged advertising campaign can help here, that is, it makes sense to advertise in local media and even create your own website. For the first time, you will have to allocate at least 100 thousand rubles, later, of course, this amount will be reduced, but some money will have to be invested constantly.

♦ Starting investment in business: 940,000 rubles
♦ Dry cleaning payback period: 24-48 months
♦ Business profitability: 15-35%

For a generation that grew up in times Soviet Union, the opening of a local dry cleaner was a familiar event.

At that time, it was not an attribute of luxury, but simply an obligatory component of each microdistrict.

In addition to the attitude to the availability of dry cleaning services, the scope of ownership in this industry has also changed in our time. Previously, it was completely subsidized and generously funded by the state.

And now how to open a dry cleaners decided mainly by private entrepreneurs.

In order for a commercial structure to exist and make a profit, you need to invest a lot of money and effort in business development. The cleaning service for the population is no exception.

In addition, entrepreneurs now have to contend with young competitors, which are becoming more and more every day.

Which is not surprising, because the existing formats of dry cleaners allow you to enter the business even with a small capital. And the potential profit is very attractive.

Let's figure out what you need to do to succeed by opening a dry cleaner.

Planning to open a dry cleaners

Dry Cleaning Project Summary

Depending on the budget that the entrepreneur is willing to invest in the business, the format of the future institution also varies.

Basically three options are common:

Organization of the reception.
This cannot be called a dry cleaning business in full, since the entrepreneur only makes a place where orders are taken from customers.
And the cleaning process itself is delegated to another dry cleaner.
This option does not require a solid financial investment, but you can not expect much profit either.
Creation of a mini-dry-cleaner.
In this case, the entrepreneur creates a small dry cleaner with a minimum standard set of equipment.
Subsequently, the business can develop into a whole network of mini-dry cleaners.
Big dry cleaner.
If the budget for starting a business is not particularly limited, an entrepreneur can immediately start with a large dry cleaner, which will have high-quality equipment, have large capacities and offer a wide range of services.
For expansion in the future, it will be enough to open points for receiving orders in other parts of the city.
This option is the most profitable and has great potential. But the initial investment will also require an extremely serious one.

Dry cleaning advertising campaign

Dry cleaning is one of a number of establishments whose customers are usually all the people who live in the neighborhood.

Such an "associated" business (this number includes pharmacies, bakery shops) also needs advertising.

It just has some minor differences.

Hire promoters to distribute leaflets with advertisements in nearby crowded places - at intersections, markets, crossings, metro stations.
Order advertising on a local radio or TV channel.
It is definitely worth introducing a system of cumulative discounts or other conditions into the business that encourage regular customers.

Carrying out promotions for cleaning clothes, original commercials, bright slogans - how many great options for attracting customers you can think of!

Target audience of dry cleaning

Fact from history:
In the early dry cleaners, dirty, greasy clothes were simply rinsed in kerosene. Then, after dissolving all the dirt, the clothes were hung up so that the kerosene would dissolve. In this method, things did not deteriorate, were clean and did not shrink.

Basic target audience clothes cleaning businesses are solvent people of the category 20-55 years old. They have an average level of income, which allows them sometimes to buy expensive things for themselves.

Careful attitude to such purchases makes them go to dry cleaning several times a year.

It is these people who mostly visit the average dry cleaning order pick-up point.

Therefore, in the business of providing services, they value, first of all, such factors:

how much does it cost to provide basic dry cleaning services;
what range of services are provided;
whether the point has high-quality and modern equipment.

Choosing a cleaning room

Before you open a dry cleaner, you need to find the perfect location for it. It has a number of requirements:

For such purposes, only a room that is located on the first or basement floor, in the basement or in a separate building is suitable.
If an isolated room is chosen for the business, it should not be less than 80 meters from the nearest house with residents.
For the full-fledged work of dry cleaning, the height of the building must be more than 3 meters.
Sewerage, hot and cold water, electrical wiring must be carried out.
Everything should work properly and without interruption.
The building must have adequate ventilation and heating systems.
Usually, for the needs of dry cleaning, a room with an area of \u200b\u200b100 m 2 is chosen.

It is a well-known fact that in order to attract more customers, it is recommended to open a business in crowded places.

It is prestigious and attractive to have a dry-cleaner in the center, but the cost of rent is extremely high. In addition, in residential areas, the demand for dry cleaning services is high, and many will not want to go to the center in order to donate clothes, but will look for something closer to home.

In fact, both of these options can be successfully combined!

The dry-cleaner itself can be opened on the outskirts of the city, but in each district an additional reception point can be placed.

This will reduce rental costs while maximizing audience coverage.

However, we must not forget about the business expenses for salaries for additional workers and for the delivery of accepted clothes to the workshop.

How does the dry cleaning process work?

shown in the video:

Dry cleaning staff

If the entrepreneur has settled on a business option that provides for the opening of an independent dry cleaner, and not a collection point, 3 positions must be enlisted in the state.

The whole future success of the business rests on how professionally employees will perform their work!

Experienced employees will minimize the risk of claims, damage to clothing, and, therefore, business costs to compensate customers.

In addition, this will allow not to invest additionally in training people.

So how many people do you need? The staff for a small dry cleaner looks like this:

This list provides for the minimum staff, taking into account the shift work schedule.

The technologist can combine his official duties with the possibility of taking orders and advising customers.

But accounting, if the initiator of the business does not plan to keep it, can be entrusted to an outsourcing company or hire a person on a part-time basis with hourly pay.

If you are planning to open a clothing collection point separate from the main workshop, or even just one point, then transferring orders to a partner clothes cleaning company, the staff for these points must also be provided in advance.

Salary is included in the financial section of the business plan.

Financial calculations for opening a dry cleaners

Dry cleaning costs

Monthly cleaning expenses

Potential business risks

Dry cleaners are enterprises whose activities are associated with a certain risk.

The entrepreneur must identify these dangers for the business in advance and provide for a course of action in case of their occurrence.

Violation of the rules and requirements of the SES, which will lead to the closure of dry cleaning.
Introduction of new requirements for business from the side of legislation.
Change in prices for chemicals needed for dry cleaning.
Damage to customer products that will tarnish reputation and incur costs.
Decrease in the level of demand for this business due to economic crisis or season.

It might be useful to read: