Business planning restaurant presentation. Cafe (restaurant, bar); Shop (services, goods); Office (training, events). The concept of combining three different lines of business in one business model: - presentation. Vi. Market analysis

Description of the project The service of visitors in the cafe is very profitable business... Our cafe is located in the center of the city, there are a large number of visitors in it and a lot of profit is obtained from this. The cafe is open seven days a week, around the clock. Serving customers in a cafe is a very lucrative business. Our cafe is located in the center of the city, there are a large number of visitors in it and a lot of profit is obtained from this. The cafe is open seven days a week, around the clock. Only here we prepare aromatic, refined, rich real coffee and cocoa from selected beans, as well as freshly made confectionery... Only here we prepare aromatic, exquisite, rich real coffee and cocoa from selected grains, as well as freshly made confectionery products.

Subject area Our cafe actively uses global network Internet, with the help of which it will be possible to order a home. We never have a shortage of items or products, as we cooperate with a chain of stores, where we buy everything we need in advance. Our cafe actively uses the global Internet network, with the help of which it will be possible to place an order at home. We never have a shortage of items or products, as we cooperate with a chain of stores, where we buy everything we need in advance.

Classification and characteristics of the target audience Children, youth and middle-aged people are frequent visitors to our institution. Children, youth and middle-aged people are frequent visitors to our establishment. The cafe is dominated by marketing ploy, in order to find your own in the general stream target audience The cafe is dominated by a marketing ploy in order to find its target audience in the general flow

Competition In order for us to bypass competition with other establishments, we try to expand the range, arrange entertainment activities for visitors (mainly children), regular visitors are provided with a 15% discount, as well as various promotions and lotteries. In order for us to bypass the competition with other establishments, we are trying to expand the range, arrange entertainment events for visitors (mainly children), regular visitors are provided with a 15% discount, and various promotions and lotteries are also held.

Project prospects We will open other branches in Moscow and St. Petersburg, we will open a special store with the products that we use in our cafe, so that people can prepare such products at home. We will open other branches in Moscow and St. Petersburg, we will open a special store with the products that we use in our cafe, so that people can prepare such products at home.

Risks Risks can arise from the lack of confidence in the honest work of employees in the kitchen (so that there is no spoiled food, that sanitary standards are carefully observed and checked, etc.). To do this, you need to hire an experienced director who is well versed in this particular area. Risks can arise from the lack of confidence in the honest work of employees in the kitchen (so that there is no spoiled food, that sanitary standards are carefully observed and checked, etc.). To do this, you need to hire an experienced director who is well versed in this particular area.

Feasibility study and implementation features Opening of an enterprise - 170 thousand rubles Repair of premises - 4 million rubles Outdoor advertising- 200 thousand rubles Rent - 35 thousand rubles / month Equipment - 35 thousand rubles Goods - 20 thousand rubles / month Marketing - 10 thousand rubles / month Fund wages- 15 thousand rubles / month

Equipment Dishes Dishes Furniture Furniture Music center Music center Decoration Decoration Cash register Cash register Hygiene means Hygiene products Wardrobe Cloakroom Equipment that depends on the design of the room Equipment that depends on the design of the room Attractions. Attractions.

Staff Cleaning lady Cleaning lady Waiter Waiter Salespeople Salespeople Chefs Administrator Administrator Advertiser Advertiser General manager General manager CFO Financial Director Accountant Accountant Young people for the entertainment of visitors Young people for the entertainment of visitors Cashier (bartender). Cashier (bartender).

LLC Cafe White Lilac"This Business Plan is presented to familiarize potential lenders with the market, organizational and financial situation enterprises. Postal address: Kostroma, Sovetskaya street 34/2 Contact phones: (49453), Fax: (49453) www. Café-gront.ru Director of LLC "White Lilac" Blinova Olga Sergeevna Business plan made Chief Accountant Chernova Lyubov Sergeevna Compilation date:

The purpose of the business plan The creation of a business plan for the cafe "White Lilac" is aimed at the main goals: 1. Making a profit 2. Development of production and its further growth 3. Expanding opportunities 4. Attracting suppliers 5. Taking a market niche The goal of our work is to create conditions for stable development, increasing the income of the enterprise. motivation, shareholders and investors - return on investment. Creation of conditions for the stabilization of the enterprise, profit from core activities, fulfillment of obligations to shareholders. The continuation of activities to strengthen financial sustainability and the solvency of the enterprise, reducing costs, strengthening financial discipline... According to our calculations, our company is profitable and very profitable. The loan taken by us in the amount of 500 thousand rubles. we will be able to pay off within a year without causing losses to the company.

Description of the enterprise. Cafe "White Lilac" is a company that provides services to the population. The cafe is at the initial level of the development stage. Organizationally - legal form cafe "LLC" (Company with Limited Liability). Profit: We have authorized capital, as well as lending in the amount of 500 thousand rubles. The company was founded in the year. Opening hours of the cafe "White Lilac" from 8:30 to 22:00 hours. In the summertime, the cafe will offer its customers light snacks, a variety of salads, ice cream and cold drinks. And in winter, the menu will include hot dishes with a variety of side dishes and hot drinks.

The location of the enterprise. LLC Cafe "White Lilac" is located on Sovetskaya street 34/2 (location map attached). The premises are not rented, but owned. The level of deterioration of the premises is insignificant, although the building is quite old. The area of this room is 200 m2. Near our cafe there is a cafe "Winter cherry" and a pizzeria "Merano". We made our choice in the center of the city because it is very profitable for business. The location of the White Lilac cafe corresponds to its data and quality of service. In the center of the city there is a larger number of the population, since, in addition to rest, people work there, drive by or, if necessary, visit the center, and even tourists will not pass by. Thus, our cafe will be visited more often than a cafe located on the outskirts of the city. And also our address is easy to remember and find us. Our choice of location is very beneficial to our competitors. Since the cost of renting in the city center exceeds the cost of renting in the outskirts of the city, and the amount will be much higher, we do not risk it. Because due to the large number of customer visits and profit, our company will be able to recoup the cost of its location. Also, funds will not be spent on the construction of nearby roads, since the roads in the city center are paid by the city administration. Sovetskaya street

Products & Services. Goods. The main products of our company are at the stage of development and introduction of the product into the market. Our highly qualified employees have developed new recipes for Spanish and Italian dishes that are in great demand among potential consumers. The competitiveness of our product is quite high, since in the preparation of the product we use high-quality products made by qualified personnel on high-quality equipment. Our prices are more acceptable for our potential customers. The enterprise has an assortment of goods for first courses, second courses, salads, drinks, desserts. Each consumer can choose products to their liking from our wide range. Analysis of a new product. Our calculations confirm profitability over the forecast life cycle, since most of our potential consumers will be interested in the new product, and they will bring the bulk of the profit from the production of this product. Some conclusions can be drawn from our research on the target market. That there are two competitors in our target market - the Merano pizzeria and the Zimnyaya Vishnya cafe, which produce a similar type of product, which creates competition.

Market and Marketing. Markets. We believe that target markets with the fewest competitors and the largest number of potential customers are most important to the commercial success of an enterprise. Our company is located in a central target market. And in the future, we plan to expand the number of target markets and create enterprises in the Panovsky target market. Buyers. Each of the target markets of our company has the same potential customers. The main needs of consumers are quality, assortment, product price and speed of preparation, quality of service. Marketing goals. The long-term goals of our company at present are: Planning the creation of an additional target market in Panovo. Short-term goals of our company: To provide courses to improve the skills of the main employees of our cafe. Achieving short-term goals contributes to the achievement of long-term goals. Our goals are consistent with the prestige and image of the company's production capabilities. Marketing program. The global structure is to capture all target markets of Kostroma. In line with the strategy, we have drawn up an annual marketing plan. Regular research of the target market is carried out. Marketing organization. We do not have a marketing director, but his functions are performed by a technologist. He is responsible for the implementation of all marketing activities.

Prices. The price structure reflects production costs and profit%. The price of our products expresses competitiveness. It also stimulates the demand for our product. Our consumers respond positively to changes in the price of our product. When the price of competitors changes, we try to optimally change ours. Goods movement. Organization of trade. Our company does not have intermediaries in organizing trade. We conduct training and retraining of personnel through advanced training, by organizing and directing to professional courses... Demand generation and sales promotion. Advertising of our company is organized in the form of articles in newspapers, on radio and television. The purpose of advertising is to showcase your organization from the very better side and attract customers. To disseminate information about a product, the company uses the following types: Radio, Newspapers, Television, Exhibitions. Our firm pursues the massive demand of buyers using the media. Package. In our cafe, the packaging of goods meets all the requirements and passes all verification tests. His appearance the packaging attracts the attention of buyers, and its tightness and strength preserves the goods from damage. The originality of the packaging of our company helps consumers to recognize our branded product against the background of other products.

Competitors and competition. Our competitors are the Zimnyaya Vishnya cafe, the Merano pizzeria, which is located next to us. But since our company is developing at a fast pace, the prospects for the development of competition are unlikely. In relation to the pizzeria "Merano", the company operates more successfully, as our cafe has a varied menu, service at a high level and reasonable prices for clients. Cafe "White Lilac" has studied some aspects of competitors' activities and we know their production technology, profits and losses, as well as advertising methods. Our agents examined the supply of raw materials and components, as well as other business results. Organizational structure and management. Accountant Technologist Bartender (2 people) Waiters (3 people) Cooks (4 people) Cleaner Driver Director

Staffing table cafe "White Lilac" The salary of our employees directly depends on the profit. With an increase in profits, bonuses are issued. The average age of our employees is 30 years. Work force, not related to management: Since the projected enterprise belongs to the service sector, the planned work schedule is from 8.30 to Thus, in accordance with the Labor Code, the mode of operation of bartenders, waiters and cooks is established two after two, without interruption, from 8.00 to administrative and management personnel from to with lunch break five days a week. The driver works from 8.00 to with a lunch break five days a week, the cleaning lady works in the morning (before opening) and in the evening (after closing) of the store. The equipment and nature of the work determines the following qualification requirements to workers: Position Number of workers Salary, rub. Annual payroll, thousand rubles Director Accountant Technologist Driver Bartender Waiter Cleaner Cooks TOTAL

Qualification requirements for employees PositionEducationQuality Work experience Accountant Higher and courses Mobility, decency, PC knowledge, communication skills, psychological stability, attentiveness. Required, at least 5 years Technologist Higher education and courses Mobility, decency, knowledge of PC, communication skills, honesty, attentiveness, ability to persuade Required, at least 5 years cash register. Desirable but not required. Waiter Specialized secondary or courses of honesty, decency, conscientiousness, knowledge of a computer, cash register. Desirable but not required Chef Specialized secondary honesty, decency, conscientiousness, the ability to cook deliciously and quickly. Mandatory, at least 5 years. Driver It does not matter honesty, decency, conscientiousness, private car. Required, at least 5 years Employees will be hired on a competitive basis, taking into account personal qualities and work experience.

Need for fixed assets Name of equipment Number of units, pcs. Unit price, rub. Minimum program Basic equipment Refrigerator Air conditioning Mixer Kettle Microwave oven Stove Coffee maker Auxiliary equipment Cash register Computer Bar counter Music center (TV) Furniture: * chair * table * cabinet * hanger Dishes: * spoons * forks * knives * plates * cups * glasses TOTAL:

Requirement for material resources Name of the type of material resources Requirement for the 2008 program I quarter II quarter III quarter VI quarter Year Suppliers "LLC" Natu r express Amount rub. Natures. express Amount rub. Natures. express Amount rub. Natures. express Amount rub. rub. Flour Ruskhlib Sugar Optroduct Salt Optroduct Mayonnaise Cheese company Ketchup Bulgarian spices Egg Poultry farm Butter grows Gena Butter butter Milk Meat Cosby - M Fruits: * Frutti oranges * Frutti tangerines * Frutti bananas * Frutti pears * Frutti bananas * Frutti lemon * kivasi lemon fruits * kivasi

Vegetables: * potatoes Vegetable fairy tale * carrots Vegetable fairy tale * onion Vegetable fairy tale * cucumbers Vegetable fairy tale * tomatoes Vegetable fairy tale * cabbage Vegetable fairy tale * greens Vegetable fairy tale Cheese company Cosby sausage - M Dairy products Milk Bread Bakery region I Coffee Green Juices Brazilian Wine * white Arbat * red Arbat Fish Total:

Forecasted sales volume per month port; l Price per month Per year port; l Price per year Per month per month; l Price per month Per year per port; l Price per year Per month port; l Price per month Per year port; l Price per year Salads Max Avg min Cold snacks Max Avg min Hot dishes Max Avg min Soft drinks Max Avg min Alcoholic drinks Max Avg Sales forecast

Second courses Max Avg min Meat slices Max Avg min Fruit slices Max Avg min Dessert Max Avg min Fish slices Max Avg min Total amount rub rub rub. The market growth data was determined by constructing 3 scenarios: the maximum market growth is calculated based on the unchanged population size. Projected sales volumes can fluctuate significantly depending on socio - economic, demographic and other factors.

Indicator name December 1 q 2 q 3 q 4 q 1 q 2 q 3 q 4 q 1 q 1. Receipt of proceeds from sales 399.5 2. Receipt of credit funds Total receipts, 5 4. Payments to the side, total, including 5317, Payment of suppliers' invoices Salary minus deductions Payments with contractors Advertising Rent amortization Other expenses 1.5 22, Loan interest 22, Taxes, total 107, Loan repayment BALANCE of payments and receipts, 5 + 135.5 + 65.5 + 66.5 + 23.5 + 160.5 6. SAME cumulative total, 5 Financial plan ... Investment amount in the amount of 500 thousand rubles. 18% per annum for a period not exceeding 1 year with quarterly repayment of financing costs. Loan funds and their costs are repaid at the expense of own funds remaining with the enterprise after settling with suppliers and government and local authorities... Traffic cash flows(payments and receipts) is presented in the table. The indicators are given without discounting the cost due to short term lending with a large safety margin. The company reaches a positive balance already in the 4th quarter of 2011, which can compensate for unforeseen jumps in prices for materials, energy and services. Financial plan (cash flow for the period of capacity development and loan repayment), thousand rubles

According to Financial plan return of part of the credit funds in the amount of 80 thousand rubles. it is advisable to carry out in the 4th quarter of 2011 in order to reduce the interest payment for the loan and make a reserve Money before the end of the financial year (in the 4th quarter of 2012) Profit statement, rub. Indicator name 2011 2012 Balance sheet profit Taxes from profit Net profit Loan repayment and% for credit Profit directed to production development Distributed profit The same, cumulative total Dividends - Total The same, cumulative total Including: Dividends to the investor (guaranteed) the same, on an accrual basis Remaining profit

Investment loan repayment schedule, rub. Name of the indicator 2011 2012 Total 1 quarter 2 quarter 3 quarter 4 quarter 1 quarter 2 quarter 3 quarter 4 quarter % for a loan 22, Repayment of the principal debt (loan body) Total 22, Calculation of break-even and financial strength. Indicator name 2011 2012 Sales volume, rubles Conventionally - fixed costs, rub Specific gravity conditionally - variable costs in the volume of sales,% 37.838.4 Break-even point, rubles Financial strength margin, rubles T used = P post / 1 - K lane where T used is a break-even point Ppost - conventionally - fixed costs Kper - Specific weight of conditionally - variable expenses in the volume of sales

Sales volume Nominally variable costs 2012 817.8 825.6 2,218,440 (2012) 0 Profitability threshold In 2011 Profitability threshold In 2012 2,218,440 rubles. Conventional variable costs 2011 Sales volume costs Conventional fixed costs 2011 Conventional fixed costs 2012 1,327.4 1,314.9

Summary The location of our cafe "White Lilac" is economically profitable because it is located near the city center. The quality of our products meets all the requirements of GOST. With the intensive development of our company, there is a fairly high growth in sales. Profit, which amounted to RUB. Our company employs highly qualified workers, specialists and personnel. With the increase in sales, the profit of the enterprise will increase, which will expand it and make it more competitive. According to our calculations and the analysis carried out, our cafe "White Lilac" is economically profitable, sustainable and profitable. When concluding contracts (agreements) with us, you will come to the conclusion that cooperation with us is beneficial for your company (organization) and in the future we will intensively develop, which will please you and our clients.

Application. 1. Report on credit operations 2. Certificate of tax registration 3. A copy of the contract 4. Certificate of ownership 5. Charter 6. Order on the appointment of a director and chief accountant; data of the director and chief accountant; personal card with a sample signature of the seal imprint 7. Agreements and a license for the purchase of a cash register 8. A credit - loan agreement 9. The balance of the enterprise 10. Medical certificates of the proficiency of all personnel 11. Form 2 about financial results

Name of dishExitPrice Salads Asian Oriental Fruit Mosaic Russian beauty Naples Cap of Monomakh - - - - - - Cold appetizers Stuffed tomatoes Aspic Ukrainian style Jellied Lecho 1 / / 80 35 - - - Hot dishes Pilaf with chicken Fried chicken fillet Pork fried Pork pickle Bolgar borsch 1/200 1 / / - - - - Second courses French fries Pork in wine sauce Veal with prunes Tongue marinated Pink salmon in batter - - - - Cuts of meat: Bacon Smoked sausage Salami Carbonate Breast - - - - - 00 Fruit cuts: Citrus paradise Exotic Festive tropics - - Fish cuts: Pink salmon Salmon Trout - - - 00

Name of dish Exit Price Desserts: Ice cream: "Luntik" "Squirrel" "Gourmet" "White Bear" "Forest Fairy Tale" "World of Exotic" Cake: "Queen of the Night" "Chocolate Girl" "Bronze Horseman" "Star" "Eclair" - - - - - - - - - - Soft drinks Natural juices: Orange Tomato Cherry Peach Grape Apple Tea: Black with sugar Green with sugar Red with sugar Coffee: "Aladdin's lamp" Arabic coffee Brazilian coffee "Amaretto" - - - - - - - - - - - - 00 Alcoholic beverages White wines: Lotus Tender nets Snow Queen Zemfira Corovella Red wines: "Cahors" "Cabernet" "Bear's Blood" "Isabella" "Obligaten" 1/50 25 - - - - - - - - - - 00

Description of the project Serving visitors in a cafe is a very profitable business. Our cafe is located in the center of the city, there are a large number of visitors in it and a lot of profit is obtained from this. The cafe is open seven days a week, around the clock. Serving customers in a cafe is a very lucrative business. Our cafe is located in the center of the city, there are a large number of visitors in it and a lot of profit is obtained from this. The cafe is open seven days a week, around the clock. Only here we prepare aromatic, exquisite, rich real coffee and cocoa from selected grains, as well as freshly made confectionery products. Only here we prepare aromatic, exquisite, rich real coffee and cocoa from selected grains, as well as freshly made confectionery products.

Subject area Our cafe actively uses the global Internet network, with the help of which it will be possible to place an order at home. We never have a shortage of items or products, as we cooperate with a chain of stores, where we buy everything we need in advance. Our cafe actively uses the global Internet network, with the help of which it will be possible to place an order at home. We never have a shortage of items or products, as we cooperate with a chain of stores, where we buy everything we need in advance.

Classification and characteristics of the target audience Children, youth and middle-aged people are frequent visitors to our institution. Children, youth and middle-aged people are frequent visitors to our establishment. A café is dominated by a marketing move in order to find its target audience in the general flow; A marketing move prevails in a cafe in order to find its target audience in the general flow

Competition In order for us to bypass the competition with other establishments, we try to expand the range, arrange entertainment events for visitors (mainly children), regular visitors are provided with a 15% discount, as well as various promotions and lotteries. In order for us to bypass the competition with other establishments, we are trying to expand the range, arrange entertainment events for visitors (mainly children), regular visitors are provided with a 15% discount, and various promotions and lotteries are also held.

Prospects of the project We will open other branches in Moscow and St. Petersburg, we will open a special store with the products that we use in our cafe, so that people can prepare such products at home. We will open other branches in Moscow and St. Petersburg, we will open a special store with the products that we use in our cafe, so that people can prepare such products at home.

Feasibility study and implementation details Opening an enterprise - 170 thousand rubles Repair of premises - 4 million rubles Outdoor advertising - 200 thousand rubles Rent - 35 thousand rubles / month Equipment - 35 thousand rubles Goods - 20 thousand rubles / month Marketing - 10 thousand rubles / month Wage fund - 15 thousand rubles / month

Staff Cleaning lady Cleaning lady Waiter Waiter Salesmen Salesmen Chefs Chefs Administrator Administrator Advertiser Advertiser General director General director Financial director Financial director Accountant Accountant Young people for the entertainment of visitors Young people for the entertainment of visitors Cashier (bartender). Cashier (bartender).

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Business planning restaurant presentation. Cafe (restaurant, bar); Shop (services, goods); Office (training, events). The concept of combining three different lines of business in one business model: - presentation. Vi. Market analysis

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