Products with the highest markup

In some areas of business, the margin can exceed the cost of goods hundreds of times. But buyers are still there. The reason for this may be the unavailability of an alternative or the skillful work of marketers. "Secret" found out where a margin of several thousand percent is the norm.

fashion industry

Business Insider magazine conducted its own research and found 37 products with incredibly high markups. One of the key segments of the study is clothing from fashion brands.

The frame for sunglasses is the leader in terms of markup - it is 1329%. Designer lingerie sells for 1100% above cost, and fashion brand jeans sell for 650%. For designer shoes, the markup will be 354%, and for a wedding dress you will have to overpay 290%.

Luxury goods, even in a crisis, can lower prices, since initially a large margin is included in their cost. So, in February 2016, Mercury reduced the prices of clothing, shoes and accessories by 10-25%.

Airlines

Travel search engine Kayak found that the difference between the price of a sandwich on board an airplane and in a supermarket can be 530%. The calculations were carried out according to the price list of UTair, Rossiya and Ural Airlines. The first two companies offer sandwiches for 350 rubles, that is, with a markup of 530%, and Ural Airlines - for 200 rubles (markup is 203%). The markup for water can be as high as 444% and for a chocolate bar as high as 460%.

A high margin on board is a common practice for foreign airlines. So, the British low-cost airline Flybe offers its passengers soup with a 2000% mark-up. For water on board the aircraft of this airline, you will have to overpay more than 1000%: the cost of 150 ml of water is 1.4 pounds (147 rubles), although you can buy a liter in stores for 65 pence (68 rubles).

pharmacy cosmetics

Medical cosmetics are an important part of the range of pharmacies. No other side line of sales can boast such a high margin. Pharmacy creams inspire more confidence in people than regular creams, and business uses this. In the studies of foreign experts, the margin on these products reaches 300%. Russian researchers give more modest figures - according to Pharmexpert, the average markup on cosmetics in pharmacies has approached 100%. At the same time, for medicines it is 25-30%.

Catering business

Restaurants add to the cost of dishes a fee for the work of waiters, rent, atmosphere. But as a result, in inexpensive catering outlets and in premium places, the markup is the same. For establishments of medium price category in million-plus cities, it is customary to use a markup coefficient of 2.5–3.5 for cuisine dishes. With the cost of a dish of 100 rubles, its price in the menu will be 250-350 rubles. In a bar, the coefficient is higher - from 3 to 5, and for coffee and tea - from 7 to 10. That is, a cup of coffee is served with an extra charge of 700-1000%.

According to restaurant consulting Restcon, in Moscow restaurants the markup is about 300%.

Theaters and cinema

American cinemas receive most of their revenue from ticket sales, but the premium on them is relatively small - 45-50%. But the markup on snacks is 80-85%. It is safer for movie theaters to raise the price of snacks than ticket prices: if the tickets become expensive, no one will buy food in cinemas. For drinks, the final price can be 8-11 times higher than the cost, and for popcorn - 9-19 times. The smaller the portion, the higher the margin.

In theater buffets, a similar situation develops: the final cost of snacks is many times higher than their cost. Moscow theaters are particularly expensive. Thus, the mark-up for a glass of Abrau-Durso champagne at the Bolshoi Theater is 489%. Other leaders in high cost - the Moscow Art Theater. Chekhov and the Theater. Mayakovsky.

Jewelry

According to Business Insider magazine, the overpayment for diamonds is 230%. In Russian jewelry stores, the margin is slightly lower: on average, about 100-120% of the factory price. Jewelry chains can afford promotions with 50% discounts on products, since even with such a discount, the margin remains at the level of 50-70%.

The Adamas company notes that a 100% markup is typical only for luxury goods with a price tag of 150,000 - 200,000 rubles. The longer it takes to sell, the higher the percentage. For example, diamond jewelry has a turnover of six to nine months, while other gemstones take three months to sell. In the mass market, the markup is 25–35% in the lower price segment and 35–50% on average.

Minibars in hotels

A significant share of income in any hotel is provided by additional services. For a long time, the most popular of these was the minibar, but over time, high food prices have reduced its demand - after all, this is not a plane where you can not go out to buy water. In 2013, only 21% of respondents in the study wished to have one in their room, while the rest called the minibar the most unnecessary element in the hotel.

According to Yahoo! Finance, the margin on products in minibars exceeds 400% on average. However, more and more hotels are ditching minibars in favor of empty refrigerators that guests can fill with their groceries.

Cover photo: Stefan Wermuth / Reuters

A profitable business is a business that is built on the sale of high-margin goods or services. The proposal must have high demand and maximum markup. High margin products provide good profits. Margin is the profit earned from the difference between the purchase price and the selling price. So, what products are profitable to retail? How to open profitable business?

Sales product markup

Profitable sales will not only help keep the company afloat, but also bring good income. To make a profit, each seller must compile a list of the most sought-after and popular products that are characterized by maximum demand and a high margin. Today there are several types of margin: market, bank, share, investment. Market markup is used to sell goods.

As a rule, the markup on goods set by the entrepreneur can vary and be very high. Such margins are set due to the fact that there is no limit threshold and no one controls them. But here you need to clearly understand that the goods will not be bought at an inflated price. Typically, the standard markup for a product is set at around 40-50%, but there are products that can have a margin of about 1000%, but they will still be purchased.

Types of goods with different margins

To figure out which products have which margin, you must first familiarize yourself with its types. By margin, goods are of three types:

  1. Low margin goods. They are in high demand among consumers, but they can be bought at any store. They are priced at 10-20%. You can get income from such a sale not due to large markups, but due to high turnover. Products of this type include personal care products, baby food, detergents. The real value of this type of product is very low.
  2. Medium-margin goods. This group includes products that are not essential. Here the margin can be set a little higher. But they are sold much less often. These include electronics, Construction Materials, Appliances etc.
  3. High margin goods. Items that customers buy for special occasions or holidays. This category also includes branded products that connoisseurs cannot refuse.

When calculating the markup on goods, it is necessary to take into account the cost price, salaries to sellers, advertising costs, expenses for renting premises, take into account excess profits and set the minimum price.

Choosing the Right Niche

For effective sales, you need to know and take into account all the nuances. When choosing a niche for a business, an entrepreneur should focus on certain points:

  1. You need to choose a niche that is familiar and promising. It is better to choose a direction in which the businessman understands and knows the market.
  2. To get a good income, the cost of the product should be small, and the selling price should be high.
  3. A study of the level of demand must be carried out, this will allow you to find profitable high-margin products.
  4. It is worth focusing on those products that will lead regular customers.
  5. You should pay attention to seasonality and the location of the store (promotion is important for online stores).

Usually, when choosing a niche, they choose products for which there is a great demand, and high-margin products, or stop at what will always be in demand. For example, watches that are synchronized with mobile phone, or bracelets for fitness. On the other hand, good profit can bring stable demand for Apple products. Therefore, a profitable business primarily depends on the right choice of niche and accurate miscalculations.

What goods are profitable to sell at retail

Since an aspiring entrepreneur is usually limited in finances, he should carefully choose his niche and best-selling product. This will help in the future to bring your company to a high level of profit.

Today trade is very developed. Shops or markets open on every corner with a large selection, where you can find goods for every taste. Market trading should not be excluded from your list, since it is on the market that there is a lot of traffic, especially on holidays or weekends. There is an active sale of inexpensive goods, as expensive products are simply not in demand.

The store is different from the market. It can be opened on the first floors of a residential building, in a large shopping center and in any other suitable room. Typically, stores have low traffic, but targeted customers bring income. Here you can sell goods of different price categories. During the opening of the store, it is necessary to determine the expected demand and need for the goods of the inhabitants of the area. You need to offer exactly the product that is not in this district.

Choice retail goods for business depends on certain factors. But experts believe that right choice outlet food is the most sought-after goods and a win-win business. Income from the sale of products will be at any time of the year. The cons are short term sales and high competition.

The sale of household chemicals is also a popular category of goods that have a long shelf life. Since this product is in high demand, you can also earn good money in this niche. A department can be opened in any store and sell household chemicals as a related product.

A win-win retail are shoes and clothes. But here it is necessary to take into account the financial abilities of customers and the relevance of this product (fashion). In residential areas, sales will be low, but customers will become permanent. In large shopping centers, the opposite is true. Here you can sell branded items with a large margin.

Don't forget stationery. With the right choice of outlet, this business can bring good profits. Stores should be opened near educational institutions or offices. This niche is relevant and has no seasonality. You can also offer additional services in the store in the form of a photocopier, printing documents or photos, etc.

Another retail option is flowers. Today it is customary to give them with or without reason. Properly created bouquets can bring good money. When choosing a niche, this beautiful and pleasant type of business also deserves attention.

When choosing an assortment for sale, one should take into account the location of the outlet, the needs of the consumer, financial opportunities population. At the initial stage of implementation, any business needs a competent business plan.

Online store

Today it is very important to conduct your business on the Internet. An online store does not require premises and staff. This helps to save money on rent, salaries for employees, and advertising on the Internet is much cheaper. Due to the fact that such a store is not geographically tied, business can be carried out throughout the country by sending goods by mail.

What high-margin products for online trading to choose? Now there are many online sites that offer a wide range of products. It is difficult for beginners to compete with the giants of online stores Amazon, AliExpress or Ozon, whose assortment starts with clothes and ends with precious jewelry. In order for an Internet business to bring good money, it is necessary to correctly choose a special niche and a group of trade items.

You can sell everything in an online store, but first you need to choose 2-3 categories. If the products are sold, then over time you can expand your range.

The most requested items in the online store

Having studied the market and demand in the Russian Federation, experts have compiled a list of the most hot goods v global network. This will help on initial stage make your choice in one area or another. List of requested products:

  • flowers, souvenirs, gifts;
  • toys and goods for children;
  • auto parts;
  • clothes, bags, shoes;
  • special equipment for sports and tourism, sportswear;
  • Home Appliances;
  • computers and accessories to them;
  • materials for construction and repair;
  • household chemicals and personal hygiene products;
  • mobile phones and accessories to them;
  • alcohol and food;
  • medicines;
  • products for animals;
  • jewelry, watches and bijouterie.

When choosing an assortment, it is necessary to understand that the greater the demand, the greater the competition. To take a worthy place among competitors, you need to carefully analyze each of the above categories.

To open an online store small town It must be taken into account that the population here has a lower income than in the metropolis. In small towns, the population is smaller, and the needs here are completely different. It should be noted that expensive goods will not be in demand. Customers will be looking for inexpensive but average quality products. Examples of goods for trade in a small town:

  • inexpensive shoes and clothes;
  • food (except delicacies);
  • used goods;
  • cheap alcohol and cigarettes;
  • auto parts;
  • drugs at low prices.

These categories of goods will be in great demand in a small town. By creating an Internet business, even in a small town, you can find regular customers, the main thing is to sell quality products and maintain a reputation.

High margin goods from China

How to choose the right product that will bring profit? Purchasing goods from Chinese sites should be considered. Products should not be heavy or bulky, and you also need to choose products that do not deteriorate. This will save money on shipping. For implementation, you can use social networks, one-page sites and online stores.

When choosing a product for sale, you need to think about what you can make a high margin on, which can recoup the costs spent and make a profit. Such products may be unremarkable, disposable, but will always be in demand. For example: plastic bags, plastic lids for jars, disposable caps, slippers, raincoats. They cost a penny and do not take up much space, but they can bring good profits.

The purchase of goods in a crisis should be well thought out. At this point, offering the consumer cheap analogues from China, you can get a good income. Even if the quality is lower, it will be a nice bonus low price. Here it is important to find an assortment with a low price, but good quality.

While searching for a suitable assortment, you need to analyze the market. Every day, global trends and fashion create new niches in demand. Entering the market with this particular group of products will initially bring good income due to the lack of competitors.

How and where to look for Chinese goods

Today there are a lot of popular Chinese sites where you can buy goods. They are engaged in retail and wholesale. Main sites:

  1. GearBest - this site has Russian support. Usually the newest products appear here.
  2. AliExpress - this site is also available in Russian, a huge number of goods are presented, including those at a low price.
  3. Alibaba.

Finding a high-margin product on AliExpress, for example, is quite simple. You just need to select the category of goods you are interested in and view the offers. You can turn on a filter to show only products under $1, or products for which you can free shipping. Comfortable little things for the home, T-shirts, unusual jewelry, interesting and original souvenirs will be in demand (now spinners are popular, a few months ago everyone bought My Bottle water bottles, and a couple of years ago talking hamster toys “shot out”).

It remains only to purchase a batch of such goods, set your own price or use the dropshipping scheme. Such a product should in any case be in demand. The main thing is to find your niche, and then everything will go according to a proven pattern.

The most popular goods in the Russian Federation for 2017

Today at economic crisis, newcomers to business have a lot of questions. What are the popular products in 2017? Which direction will bring income? These questions can be answered by analyzing the market, demand and competitors.

In 2017, experts advise selling cheap products. Goods with average quality and low price are now popular. The rating of high-margin products for 2017 is represented by the following product groups:

  1. Quadcopters and the necessary equipment for them. Now this product is at the peak of popularity. Quadcopters are used for aerial photography.
  2. Mobile phones and additional gadgets (power bank, original headphones).
  3. Appliances.
  4. Green teas. This business does not require much start-up capital, but is in great demand among consumers who lead healthy lifestyle life.
  5. Products that cleanse the body. Today, herbal tinctures, detoxes, etc. are popular.
  6. LED lamp. Every year the demand for such lamps is growing. They are economical and last a long time.
  7. Books. Now many people prefer to read electronic literature, but print publications also find their category of consumers. It is very convenient to buy books through online stores, as it is much cheaper there and you can read the annotation of the book you like.
  8. Clothing and footwear.
  9. Gift items and toys for children.
  10. Cosmetics.

A modern businessman is obliged to build a strategy for his work, keeping up with the times. You need to be able to completely change your style at a time of crisis and significant competition, to radically change direction.

Everyone knows that the profit in trading is based on the so-called high-margin goods. That is, those goods that can be bought cheaply and sold dearly. Goods bought in China are no exception. On the contrary, they are the main representatives of this type of trade direction. Consider step by step instructions for the purchase and sale of high-margin goods from China.

Regular readers of the site know about ours. However, it is not complete and, accordingly, not all directions in the list correspond to the sign of a high-margin product. That is, those goods that are bought at a very cheap cost and are sold quickly and at high prices.

Our task is to find goods from China that are in constant demand above average, are cheap in China in bulk, and are sold at a high price in our country. We want to remind you right away that buying a product is just the tip of the iceberg, since having bought a product profitably, you still need to sell it in order to make a profit, which means that when buying a product, you should already know the scheme for its sale.

Starting a business on a high-margin product from China

First of all, you should think about the characteristics of the product - it should be light in weight and small in size, and also should not be perishable. This will allow you to reduce the cost of shipping goods from China, and you will also be able to send them by mail throughout Russia, that is, connect various online channels to the sale - online stores, landing pages, social networks.

Having compiled an initial list of goods that meets the requirements from the first step, think about what kind of product will allow you to make the maximum markup, which, with a large wholesale, will allow you to recoup all overhead and organizational costs, as well as get a good profit, even with a one-time purchase of a wholesale batch of goods. As a rule, this description corresponds to the most simple goods which you almost never thought of. Let's give a simple example - disposable utensils or small household items - polyethylene lids for cans, plastic bags, disposable clothing items - slippers, hats, plastic raincoats - are extremely cheap, do not take up space, and are in constant demand. Although they do not look presentable, the benefits are obvious.

It is also necessary to take into account the state of the economy in the country. For example, as in Russia - the financial crisis. It is important to remember that the crisis is not a stop signal for business and demand, during this period there is a revaluation and, if possible, optimization of income and expenses, so consumers choose cheaper goods that are analogues of those goods that they consumed before the crisis from the middle price segment . And it is at this moment that your business can expand widely, as soon as you start importing cheap Chinese analogues of mid-range goods. Let the quality of your batch be lower, but this will be offset by the price.

Remember - the modern global economy and the market dictate their own rules to manufacturers, so there is as much competition among them as in the final sales market. This means that any product has not only an alternative on the market, but also a cheaper analogue. After choosing “your” product that you want to sell, spend a few more days looking for alternatives and cheaper analogues. This will not only allow you to get the product at the lowest price, but also have a reserve product, a batch of which you can bring in if the product from the first batch runs out and the manufacturer stops supplying it.

Also, while searching, it is worth familiarizing yourself with all the world and modern trends - every day the market organizes new niches that are becoming very popular. A quick entry into the market with offers from this niche guarantees you not only high sales, but also the absence of competition for the near future.

You can do so. Having established the supply and sale of goods with stable demand, which is not affected by either the economic situation or competition, at the same time, look for new niches and goods in them. The sale of such goods will be a kind of lottery, however, the risks of losing the initial investment are offset by the high margin of the goods and the goods that you import on a regular basis.

Sales of high-margin goods from China

We offer to sell goods not only offline, but also use the Internet. Of course, you say that Internet users can independently order a similar product from Chinese sites. And you will be right, but your main advantages are that the wholesale price of the purchase is much lower than the cost of one product with delivery, so your retail price may be equal to the prices on Chinese sites, your product is already on hand and delivery from you to the buyer may take several hours or days, unlike Chinese sites, where delivery takes several months.

Therefore, feel free to go online with sales - social networks, online stores, one-page sites - all this will help you sell the purchased goods faster. By the way, with the help of the Internet you can not only sell, but also save a lot. So, without buying a product, you can create a group or site with the sale of this product on pre-order, using various kinds advertising to collect initial orders. If there are a lot of them, you can immediately order a batch. If there are few orders, do not order a batch, but offer subscribers another alternative, and so on, until the required number of orders is reached. All expenses - advertising on the Internet - it's much cheaper than buying a batch and trying to sell it.

Despite the fact that the business on goods from China is several hundred years old, remember that tea is also imported from China - this niche is so spacious that it can easily accommodate more than one thousand new entrepreneurs. But, in order to avoid the most common mistakes, we present you with a list of useful recommendations.

  • Open an LLC or an individual entrepreneur, this is necessary in order for people to trust you (you will sign a sale and purchase agreement with them on behalf of the company), and also allow you to save a little. So, by delivering goods from China with the help of cargo companies, you can compensate for VAT. How to do this, we wrote in the article -.
  • When trading with pre-orders, try to take at least 30% of the cost, and best of all - 100%. This will allow you to avoid empty orders, as well as collect part of the amount needed to purchase a batch of goods. This approach is also called group shopping.
  • Don't try to do everything at the same time. Entrust professionals with the maintenance of your Internet sites - an online store, a one-page site, social group. There are a lot of such professionals, and the cost of their services. Thanks to this approach, you will get a professional promotion of your business and free time that you will spend on the delivery and sale of goods. By the way, by creating websites, you can also earn money by selling websites that are no longer needed. .
  • Constantly look for new trends, selling a permanent product, you risk at one point getting into a situation where a very large competitor comes to the market and you are left with a product that will be impossible to sell without damage. When occupied by several goods at the same time, the loss of profit from one product is compensated by others.
Where to look for goods

Chinese goods are searched for in China, again, we have already written how to find some. We repeat, it is not difficult for us.

There are many Chinese sites that deal with retail and wholesale. They are ready to fully satisfy your demand for all kinds of goods. Many firms attract Russian-speaking employees, which makes it easier for you to work with these firms.

Many of our regular readers have already developed a well-established scheme for interacting with Chinese sellers. First they visit gear best in search of new products, since GearBest has Russian support and contacts, then they compare prices with Aliexpress, and only then do they find wholesale supplier on Alibaba, unless, of course, Gearbest and Aliexpress provide good wholesale deals.

The most advanced "prodovanny" do not hope for a chance and go in a way that guarantees them the accuracy of the results. How to find this path? Yes, it's simple!!

The secret way to find a reliable high-margin product for the seller

Numbers rule the internet. Even the most expensive online currency is bitcoin, these are numbers and hardware capabilities. They have no other security. Therefore, a high-margin product can also be expressed in numbers. More precisely, in two digital indicators - this is the price for the product and the number of sales.

On the one side. The number of sales primarily depends on the price, the lower it is, the more goods sold. This indicator of the reliability of demand is enough for you to purchase a wholesale batch. There will be sales. However, the low price is also a major stop factor. The lower it is, the lower your selling price for the final buyer. Of course, for a one-cent product, you can make a markup of 1000 times. But this will affect the demand, it will be minimal. Since the cost will not be comfortable for the buyer, he knows that the product itself cannot be so expensive. For goods from expensive segments, the margin can, of course, be increased on a larger scale. But, they also have their limits. which you can put into practice.

On the other side. Sometimes the number of sales does not depend on the price, but on popularity and demand. This is your high margin product. Demand for which, at the moment, is the highest. By the way, the margin here is practically limited to only one common sense. But, such a product will be high-margin for a limited time, until the market is saturated. Therefore, you need to hurry. And look for such offers as quickly as possible. So how to find your high-margin product quickly and reliably?

We recommend using EPN, an affiliate program based on Aliexpress. More precisely, the tools that the program offers to all registered users.

Instructions for finding a high-margin product in China (using Aliexpress as an example):

  1. Go to your personal account.
  2. Find and go to the section from the menu "Products" - "Aliexpress" (you can also choose another Chinese store).
  3. Sort the goods by the number of orders (descending, maximum at the top).
  4. Review the list carefully.. You'll notice that it mostly consists of items priced under $1. But, among them there will be more expensive goods. Therefore, it will be high-margin. That is, a commodity - the demand for which does not depend on the price. For example, we selected a high-margin product from the list, the price of which is above $1.5. As you can see, it is not inferior in the number of sales to the product, the price of which is minimal.

You will have to buy a batch of such goods and sell at your own price. Or, use the dropshipping scheme. Or, sell goods through an EPN affiliate link and receive affiliate rewards. In any case, the profit from such a product is guaranteed by high demand.

Now you understand that in this niche the main thing is to find a product - the rest will work on a "semi-automatic". Now everything is so simple that it is still not clear why you have not done it yet.

Video: high-margin Chinese sourcing and selling business

George's mom, Louise French Harrison (1911-1970) was very proud and supportive of her youngest son. From his infancy on she encouraged George in everything he wanted to do. During the early Beatlemania years, Louise would respond to George's fan mail taking hours on end to do so and befriended a few fans as well. ()

I love Mrs. Harrison so much and with this being Mother's Da y weekend in the UK I would like to do a very special tribute for her.

‘When George was ten, a classmate offered to sell him a beginner’s guitar for three pounds, ten shillings. It was a lot of money in those days but George's mother bought it for him. His father had a friend who ran a pub and played guitar, and he showed George how to finger chords to tunes from the twenties and thirties such as 'Dinah' and 'Whispering' George tried the new chords out for his mother, twisting the guitar pegs until each string came as close to true as he could manage, positioning his fingers to best effect. The instruments’ cheap wooden neck bent, and his fingers bled from pushing down on the strings. "I'll never learn this' he said. "You will son,' Louise encouraged, "Just keep at it'. She sat up with him until he quit, teary eyed, at two-o-clock in the morning He looked at the toy instrument and chafed 'You don't understand about guitars, do you Mum' he said. "No,' she admitted "But if you stick to it, I'm sure you'll make it' - Excerpt from the book, ‘Here Comes the Sun: The Spiritual and Musical Journey of George Harrison’ by Joshua M. Greene page 5

"That was one thing that was very nice. My parents both liked the music; they used to go out dancing a lot. And when I first wanted a guitar, my mother bought me this very cheap guitar worth three pounds, ten shilling, or about six dollars. And she didn't mind that I used to stay up until two in the morning polishing my guitar and trying to learn how to play. Later, when I got to know John and Paul, she used to love having them around singing in the back room. -George Harrison to Scott Muni, 1987

"She was excellent with the fans. Would let them into her house, give them a cup of tea. Yo u know, every day she would just sat down and write letters to all these kids. But they were very protective of George, maybe it was because he was the youngest Beatle.' Freda Kelly - excerpt from "Good Ole Freda'

While pregnant with George, one of her favorite programs to listen to was a weekly program Radio India.“Every Sunday she tuned in to mystical sounds evoked by sitars and tablas, hoping that the exotic music would bring peace and calm to the baby in the womb.' - excerpt from the book ‘Here Comes The Sun: The Spiritual and Musical Journey of George Harrison’ by Joshua M. Greene

“I felt as if I had lost everything. Quite silly, really, as we were in the car with them returning from the ceremony, and George took my hand and said, ‘It doesn’t mean because I’m married I don’t need you anymore, Mum. We need you more now.’ He’s such a lovable son, and cares about how people feel.” -Louise Harrison on George's marriage to Pattie

* Calculations use average data for Russia

What types of small businesses boast the highest markups? In this selection, we have collected 15 areas where the margin can reach 300%, 1000% and even 4000%.

The markup on a product can be high in almost any type of business. Especially when it comes to the sale of branded, designer and other items that claim any kind of exclusivity. But some goods have a high margin purely due to physical reasons - their cost is initially low due to the cheapness or small amount of materials used in production, which allows not only manufacturers, but also resellers to earn money, winding up to 300% and more. Separately, it should be said about public catering, where a markup of 300-400% is found almost everywhere, so 500-800% can be considered a high markup here.

Perhaps you will be surprised, but the product with one of the highest margins is ... paraffin church candles. Yes Yes. The trade margin on them can reach 3000%, since the cost of one candle is only a few kopecks. Another thing is that the production of church candles can hardly become manna from heaven and make the entrepreneur rich. The market, as they say, has been “divided” for a long time, and without connections with representatives of the church, it will be almost impossible to promote your products to churches.

Sale of underwear

Such a category of clothing as underwear is distinguished by a large mark-up. Even if a lingerie store operates in the middle price segment, the usual margin is 200-300%. This is due to the low cost of production, minimal cost for storage and transportation. If underwear is positioned as designer underwear, then the markup immediately soars to 1000-1100%. Only a high level of competition acts as a reasonable margin limiter: there are a lot of lingerie stores, especially on the Internet.

The average mark-up for glasses made according to a prescription in optics stores is about 200% and can reach up to 300%. Among the range of optics in terms of margins, the leader is the frame for sunglasses - which can reach 1300%. Entrepreneurs note that another plus is the small size of the goods, which does not require renting large areas.


Selling cotton candy is an activity that does not require any excessive efforts or skills from you. Moreover, cotton candy has an extremely immodest margin, which exceeds 4000%. If you sell cotton wool as a set with freshly squeezed juices and snacks, you can increase the profitability of the outlet.

If you're looking for a high markup business, look no further than popcorn. Just two tablespoons of “raw materials” can give you a liter volume of the finished product. The margin for popcorn averages about 600-700% and reaches 1500%. At the same time, investments are low - you can start selling from a small tray with a popcorn machine worth 10-20 thousand rubles.

A normal margin for jewelry can be considered the level of 200-300%, although some entrepreneurs bring it up to 1000%. Costume jewelry is a product of impulsive demand and sells well in crowded places, such as shopping malls. There is no need to open a large store - an island format point will suffice. The average purchase check is 500-700 rubles.

Drinks are traditionally one of the highest margin positions in the menu of cafes and restaurants. A mark-up of 300-400% is a fairly common phenomenon, and due to pastries and desserts (all kinds of donuts, muffins, waffles with toppings), the final mark-up can easily increase to 600%. The business is attractive due to the abundance of formats for any budget (you can open in the form of a small retail outlet, a mobile coffee shop, engage in vending trade, etc.), as well as the growing consumption of coffee.

Ready-made ideas for your business

Wedding dresses are one of the highest markups in the clothing world. The cheat here can reach up to 300-500%. This is due to the general margin for a wedding, which happens “only once in a lifetime”, and for which “no money is a pity”. A no less large margin is set for all kinds of related Wedding accessories and attributes, including jewelry, jewelry, wedding photo albums, wine glasses and more.

A large margin (about 250%) can be set on plaster figures, which are used to decorate gardens and household plots. This business is attractive because of its simplicity. technological process and with their small investments - 228.5 thousand rubles will be enough to open their own production, which can be recouped in 5 months. work.

Such a dish as khinkali does not require expensive ingredients, so the trade margin for it can be about 250-300%. With the cost of one khinkali about 13 rubles, the cost is about 45 rubles, while the standard portion includes five khinkali. In fact, the buyer is sold five large dumplings for 225 rubles. However, the word “khinkali” may mean a cafe that serves not only khinkali, but also other dishes of Georgian cuisine.


A flower shop is a business that does not require any serious business processes and hiring a large number of employees - it is only desirable to find a shift, or you can even work on your own. A fairly large margin is set for flowers, which can reach 300%. To open a small flower shop with an area of ​​​​about 20 square meters. meters will require about 330 thousand rubles, but if you wish, you can start even more budget and on a smaller area. You can recoup such investments within six months of work, net profit flower shops varies from 50 to 110 thousand rubles. The disadvantage of such a business is the pronounced seasonality of demand.

Ice cream is considered to be a delicacy with a high mark-up level, the normal markup for which is about 200%. There are many business formats - a full-fledged store, a counter, a counter or an island in a shopping center, a trolley, a microvan, and even ... a boutique. According to the owners of ice cream parlors in the shopping center, the markup on loose ice cream in cups ranges from 400 to 1000%.

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To prepare waffle fast food (Belgian waffles), a waffle iron is enough, which can be purchased for less than 5 thousand rubles. Due to the low cost of the dough and the small amount of fillers, the mark-up for wafers is 600-1000%.

Pancakes are a product that is easy to prepare, but extremely promising in its capabilities. You can fill the pancake with anything, and this leaves a wide scope for culinary creativity. Your business selling pancakes is attractive with low investment in equipment (you can buy a professional pancake maker for two surfaces for 15 thousand rubles) and the ability to make markups of up to 300-400%. Approximately the same markup is set for pizza.


To open your own smoothie bar in the format of an island of 5-6 sq. meters in the shopping center will require about 465 thousand rubles. and he will be able to bring about 80-100 thousand rubles. per month. The advantages of smoothie bars include a relatively free niche, small investments, the simplicity of the technology for preparing drinks, the fashion for smoothies, and as a result, a high margin that can reach up to 1000%.

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