The most popular product in autumn. High margin goods from China. What kind of business is now in demand in a small town
Profitable niches for trade: pilaf via the Internet, knives, optics and much more.
Since the establishment of commodity-money relations, trade has been one of the most profitable species business. However, during a crisis, the question of what is profitable to trade becomes especially relevant. Which product will be in demand for sure: already well-known and “promoted” or innovative? Low or high price range? domestic or imported production?
To understand which product to choose for promotion, you should analyze the market situation in various segments, the prospects for its development, evaluate distribution channels and the level of competition.
Market situation
Nowadays, citizens' incomes are declining, and this entails a decrease in their purchasing power. According to Rosstat, in 2015 the real disposable income of Russians fell by 4%, and in the 1st quarter of 2016 - by another 3.9%.
According to research by "Romir", approximately 70% of our compatriots in 2015-2016. began to save up to 10% on the essentials: food, clothes, shoes, etc. non-food products daily demand.
Sociologists distinguish four types of buyers depending on their chosen cost-saving strategy (see Table 1).
| Buyer type | signs | Behavior |
|---|---|---|
| "Optimizer" | Men over 45 living in major cities | Refusal from expensive brands (21%), switching to cheaper ones (31%) |
| "Rationalist" | High income people | Make a shopping list (29%) and always follow it |
| "bargain hunter" | Women aged 35-44, low-income citizens, residents of small towns (100-500 thousand people) | Purchase goods mainly through promotions (19%) |
| "Thrifty" | Residents of small settlements, low-income people | They stock up on food for future use (16%), go shopping less often to keep their budget under control (22%) |
Similar trends are observed in online sales (see Figure 1).
*The data is presented without taking into account online orders prepared food, tickets, digital goods, bulk purchases
In 2015, according to Vedomosti, they grew by only 3% adjusted for inflation (excluding - by 16%). This is 2.5 times less than in 2014 (8% adjusted for inflation). In an average online store, the check “grew” by 8% and amounted to 4,050 rubles, the number of orders also increased by 8% (growth to 160 million)
According to Data Insight statistics, from electronics and household appliances consumer interest has shifted to budget goods: inexpensive clothing and consumer goods. At the same time, the share of premium brands and expensive goods has decreased. The leaders are sports goods, products for animals and children's assortment.
Summary: the situation on the market makes us think about the formation of a fairly wide range, designed for an audience interested in saving. At the same time, the quality should be acceptable, since competition in the low and medium segments has been and remains high. The marketing strategy should be targeted at different categories of citizens and take into account their preferred ways of saving.
What do buyers want?
Let's take a look at what commodity is profitable to trade today, using the example of successful startups and the most popular franchises (according to Forbs 2016).
Food: pilaf via the Internet
Food items are among the essentials. Even in times of austerity, buyers will never exclude them from the consumer basket. So, in this niche you can take your place. This is exactly what the young entrepreneur Ilkhom Ismailov did. In 2014, he opened an online Uzbek food store Plov.com.
Starting capital - 1 million rubles from their own savings - was spent on equipping the kitchen and creating an order-taking website.
At first, the entrepreneur and his partners only sold pilaf, but in 2015 they expanded their assortment and began to offer sweets, salads, manti, pastries: sales increased by 88%. The online store's revenue in the period from January to April 2016 increased by 2 times compared to the same period last year.
The nearest plans include creating a franchise (there are already about 200 requests from potential franchisees) and opening a business offline: “We understand that we need to go offline,” says Ilkhom Ismailov. — In summer, people try to spend more time outdoors, in parks. We need to be where our customer is.”
According to the results of 2015, I. Ismailov became the winner of the “Young Billionaire School”, annually held by Forbs, and his project was recognized as one of the most promising.
Cooking at home: knives for amateur cooks
During the crisis, people began to visit cafes and restaurants less, but at the same time they still want to eat tasty and beautiful. This trend was noticed by entrepreneur Alexei Yakovlev and signed an agreement with Samura Cutlery, the largest manufacturer of steel and ceramic knives. By promoting the products of this company in the middle price category, you can interest amateur cooks in it. The idea justified itself: today, the Samura franchise (TOP-5 of the Forbs rating in 2016) has 250 points of sale (23 opened in 2015).
Initial investment - 250,000 rubles: involves the cost of equipping a retail outlet and purchasing a starting batch of knives. The franchisee's revenue is 3.75 million rubles, profit - 2 million rubles (knives are sold with a 160% mark-up).
Good vision for the price
Demand for health products is consistently high. This explains the success of icraft optics, a federal retail chain of stores selling ready-made glasses and making them to order (it has its own lens-turning workshop). Franchise TOP-12 of the Forbs rating. Currently, there are 130 own and 350 franchise outlets (120 opened in 2015).
Business geography - more than 100 cities. There are no royalties or lump-sum fees. For the entry fee (1.4 million rubles), franchisees receive commercial, lighting, medical equipment and a basic batch of goods.
The franchisor offers partners the opportunity to make up to 300% of the retail margin and, as a bonus, gives 50% compensation for advertising costs.
Revenue - 6 million rubles, profit of the franchisee - 3 million rubles.
For children's creativity
Investing in the younger generation is considered by most parents to be paramount and most profitable, therefore, among everything that is now profitable to trade, goods for children occupy one of the first places. Let's dwell on them in more detail.
If we talk about the offline format, then the franchise for the sale of kits for creativity "Orange Elephant" (TOP-15 Forbs rating) is successfully moving forward: 10 own and 422 franchise points. Franchisors have their own production in China of kits for drawing, modeling, design, decor. Today it is one of the most recognizable and rapidly growing chains of products for children, represented in 61 cities of Russia, as well as in the CIS, Europe, Asia, and South Africa. In 2015, 85 new Orange Elephant outlets were opened.
Initial investment - 250 thousand rubles. Estimated revenue - 7.5 million rubles, profit - 1.9 million rubles.
What is profitable to sell online?
Today, almost everyone can create their own online store. But not everyone knows what to fill it with. The editors of Segodnya invited experts to clarify this issue. Here are some of the categories they recommend for promotion and their marketing features to look out for (see Table 2).
| What to look out for |
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|---|---|---|
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| Hobbies (diamond mosaic, felting wool, paints, brushes, decoupage paper) and collectibles (stamps, coins, antiques) |
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| Goods for recreation and tourism |
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But not everything depends on the popularity of a particular product. In order for trading to be successful, professionals recommend selling what you yourself are well versed in. If the seller is an expert in his product, the buyer treats him with confidence and quickly becomes a regular, recommends him to friends. This must be taken into account when choosing your trading niche.
Recently, e-commerce has attracted many aspiring entrepreneurs. If you decide to open your own online store, you first need to carefully consider what you will trade in it. The best-selling products on the Internet in 2020, collected in this article, will help you choose the right assortment that will attract the attention of buyers.
What to sell?
As a rule, beginners who open their business online choose 2-3 categories from the top best-selling products on the Internet. In the future, they gradually expand the range. For example, if you sell shoes and clothes, over time, when free funds appear, you can offer watches and jewelry to consumers. Thanks to this, you can significantly increase your profits.
Since a huge number of people visit the Internet every day, you can sell any product here. But, if you want to get a good income, you first need to carefully study the rating of the best-selling goods on the Internet. After that, you can proceed to the formation of the assortment.
Internet commerce in crisis
Let's try to figure it out, shall we? According to the statistics of the best-selling goods on the Internet, in difficult economic conditions, the demand for expensive luxury products is beginning to grow. It is bought by wealthy people who have taken care of their financial well-being. In addition, during a crisis, many citizens try to invest their savings in jewelry made of precious metals and antiques in order to protect money from inflation. Therefore, such goods are sold in relatively large volumes.During the period of economic instability, the demand for products of the middle price segment falls sharply. This is due to the fact that people with average incomes have less wage Therefore, in order to save money, they are forced to abandon many of their usual purchases. Therefore, if you decide to go into e-commerce in 2020, you should not bet on a mid-range product.
During the crisis, the best-selling goods through the online store are cheap products. The bulk of the population of our country saves money, so they prefer to buy inexpensive goods of low and medium quality. Demand for budget clothing, furniture and food is starting to skyrocket as buyers from the former middle class move into this segment.
If you cannot determine which is the best-selling product in Russia via the Internet, choose one of two strategies:
- Sell expensive goods for wealthy people;
- Engage in bulk deliveries of cheap goods, for example from China.
We form an assortment
Let's try to make a list of the 10 best-selling products on the Internet.
Quadcopters and accessories
You probably know what drones or quadcopters are. Such aircraft were originally developed for military purposes. Over time, these devices began to be actively used in everyday life and for entertainment. If you are looking for , try trading drones. The demand for such a product is constantly growing, so you can earn good money on it.
Gadgets and mobile phones
Marketers have found that such products are the leader in sales on the Internet. This category includes any item worth less than $600. Attractive prices offered by many online stores attract consumers. About 10% of the citizens of our country can afford to regularly update various gadgets and mobile phones. At the same time, most often, they make such purchases online. Consumers compare prices on the Internet and in physical stores, and see that there is a significant difference. After that, they part with their money without any problems, because they understand that they have saved a decent amount.
Appliances
This product is in the top 10 best-selling products on the Internet. But many people today are afraid to make expensive purchases online. Despite the fact that prices are much lower in online stores, most of the buyers still go to supermarkets.The fact is that such expensive things are rarely bought, so consumers want to personally compare different models and make sure that they do not have any defects. In addition, some people have never experienced the mailing of goods. They believe that it is much more convenient and profitable to order delivery around the city. Therefore, if you have not decided yet, start with another, more popular product.
Green tea
Trade in different varieties of green tea is great business. Modern people take care of their health, so green tea, which has healing properties, is very popular. Another popular product is green coffee. But the demand for it is starting to decline gradually, so if you want to make good money, focus on trading green tea with different extracts.
Products for cleansing the body
Healthy nutritious foods, the so-called detox, are rapidly gaining popularity. At the moment, various herbal teas and decoctions are in the greatest demand. They filled all social networks. Surely each of you at least once stumbled upon such a product in your feed. Some products are really good for health, but there are also those that resemble ordinary tea with different fillings in composition. And, nevertheless, it is quite profitable, since detoxes are sold online in huge volumes.
LED lightening
This segment opens up broad prospects for start-up entrepreneurs. Experts say that literally in 10 years all lighting fixtures in the world will be replaced by LEDs, as they allow significant energy savings. Besides LED lights last much longer than conventional incandescent bulbs.
This business idea minimum investment in 2020, with a competent approach, it will make you a wealthy person, because LED lightening become irreplaceable in Everyday life modern people.
Books
Despite the fact that in recent years many people have begun to use electronic reading devices, ordinary paper books continue to be in demand. Literary publications on specialized sites online are much cheaper than in real bookstores. In addition, many online stores offer customers good discounts and profitable bonus programs. On the web, the buyer can find any edition he needs. Each book is accompanied by an abstract with which you can familiarize yourself with its contents.Shoes and clothes
This is a product that is in demand on the market in any economic conditions. So that consumers can choose the right things for themselves, online stores provide detailed information about each product:
- Color;
- Textile;
- The size;
- Main operational characteristics.
In addition, they post photos where you can see what this or that thing looks like. As a rule, clothes are shown by models, so the buyer can visually evaluate how it looks on a person. Despite the fact that many citizens of our country continue to buy clothes in ordinary stores, such a product has entered the top ten best-selling products on the network. By the way, reselling clothes is a great option for people who are interested in.
Children's toys and gifts
Many modern consumers prefer to order gifts and children's toys on the Internet. There are many sites on the net that offer their services for choosing gifts. Thanks to this, a person can easily choose a suitable surprise to please his family or friends. To make the gift unique, you can make it nominal, that is, order some kind of original inscription or engraving.
Cosmetics
Experts believe that cosmetics and perfumes are the best-selling products on the network. Many online stores that sell products from well-known brands offer consumers video tutorials and master classes from experienced professionals. As a result, consumers receive a quality product affordable prices and learn how to properly use the purchased cosmetics. If we talk about perfumes, then usually only proven popular fragrances are bought through the network.
10 criteria profitable niche: What to sell online?
During a crisis, many entrepreneurs who trade on the Internet go bankrupt or lose most of their profits. This is because they do not want to change the way they work. If you select the best-selling products on the Internet and fill the site with them, online trading will bring huge profits, regardless of economic conditions.
Before choosing a profitable one, first carefully research the market and study consumer demand. Each city has its own categories of goods that are most in demand in your region. Trading in such products will allow you to get a good stable income.
Customer Trust
An important feature when selling goods via the Internet is the trust of customers. Therefore, you must be very responsible in your work. It is unlikely that the buyer, with today's competition in the market, will want to wait until you have time to communicate with them, send goods, etc. Therefore, you will have to work seven days a week, take into account all the wishes of customers, navigate the goods sold. Otherwise, buyers will simply go to competitors.
conclusions
If you are attracted to, open your own online store, select a few items from the list of top-selling products and get to work. Online trading is just beginning to gain momentum, so if you find your niche in this area in time, you can achieve tremendous success.
What is profitable to sell - 5 options for high-demand products + 5 fashion products + 5 products that are suitable for online trading + helpful tips.
If you want to open a business related to trade, then you are probably interested in what is profitable to sell.
This is a completely natural question that arises at the beginning of the entrepreneurial path, because no one wants to work at a loss.
In connection with economic crisis the purchasing power of the population has decreased, but people still continue to buy goods and use services.
It is for this reason that sales will always be in demand and profitable.
But still, you need to find your niche, analyze demand and set adequate prices, otherwise you can be left with nothing waiting for generous buyers.
How to determine the demand for goods that are profitable to sell?
The opening of any business begins with a market analysis, namely, the definition of demand.
Why is it so important?
Imagine that you find suppliers from whom you buy goods and open a stationary or virtual store.
In anticipation of the first buyers, spend days, and then weeks, and the goods are still lying.
But where are the promised benefits and profits?
Therefore, in order to avoid such a situation, it is necessary to conduct a demand analysis.
Demand Analysis Instructions:
Contact the Internet.
This will be especially true if you want.
To do this, you need to study the query statistics using Yandex Wordstat and Google Trends.
For example, you want to sell educational toys for children.
To do this, type in keywords and check the number of requests.
If the figure is modest, then this means that such a product is of no interest to anyone.
In a scenario with a large number of requests, you have a chance to start selling your toys profitably, but at the same time, this niche can be occupied by many competitors who will interfere.
Conduct a marketing analysis.
To do this, check the supply and demand ratio in the selected niche in your area.
Pay attention to what people are buying and which stores are empty without customers.
Also check prices.
It is possible that they are overpriced for some groups of goods, and therefore the population is not ready to buy them for this very reason.
Decide on your target audience.
Here, analyze the gender, age, purchasing power and location of your future customers.
For example, people from a small town are unlikely to appreciate your desire for elite dishes, where one plate will cost 5,000 rubles.
The same applies to the sale of agricultural machinery in the center of a metropolis.
But if there are a lot of young families with small children in your city, and there are no stores with goods for them, but you see that there is a demand for them, then this is definitely your option, and you can sell them profitably.
Conduct a survey of potential buyers.
Compose a short questionnaire with questions, print required amount copies and distribute them to the residents of your city.
Questions should be short and concise so that a person can answer them in just a few minutes.
If you don’t want to bother with leaflets, then just conduct a survey on social networks.
To do this, find the groups in your city and talk to their administrators.
Try a trial placement of contextual advertising on the Internet.
Let's go back to the online store.
Thanks to this method, even before the start of sales, you will be able to understand what is profitable to sell on the Internet.
To do this, create a landing page on the Internet (the user goes to it when they click on an ad), where you place information about the product.
Of course, users will not be able to complete a real order, as they will be notified that the product is out of stock or there is a problem on the server.
But by the number of transitions from the order page, you can analyze how interesting your product is to the public.
What is profitable to sell: 5 categories of goods "increased demand"
Everyone who is at least a little familiar with the laws of economics knows that demand creates supply.This truly catchphrase accurately demonstrates trade relations.
When the population has certain needs, then someone has to satisfy them.
And seekers of the answer to the question come to the rescue: “What is profitable to sell?”.
And it will be beneficial what the population wants.
High demand items include:
- opening a store on a busy street or in a new area of your city (this is especially true in metropolitan areas);
- opening stores with a certain category of goods, where you can offer customers a wide range of tea / coffee, dairy products, pastries, organic vegetables and fruits.
Cosmetics, personal care products and household chemicals.
After food, this category of goods is in second place, along with clothing.Such goods are quickly consumed, so people must constantly update them.
If you want to sell them profitably, then look at new brands, as well as those that can only be found on the Internet.
Clothing and footwear.
During a crisis, many are looking for an opportunity to save money, so it’s profitable to sell cheap clothes and shoes.
As a rule, it is updated more frequently among the population, so you can get regular customers.
If you are ready for a larger business, and do not want to spend a lot of time and effort on advertising, then pay attention to popular franchises.
It is profitable to sell them, because babies grow quickly, so parents are forced to constantly buy something new.
Diapers, hygiene products, baby formulas, bottles and other goods necessary for children are in particular demand.
Household products.
This includes everything from small kitchen utensils to furniture and household appliances.
Food.
But here it is important not to miscalculate if for every three residential buildings there is one grocery store Well, that's definitely not an option.
To profitably sell food products, you can choose one of the proposed options:
What is profitable to sell now?
Now let's move on to what is profitable to sell today.Small sports equipment and sportswear.
If you take advantage of what is now the fashion for fitness, you can create profitable business.
Therefore, feel free to start selling home sports equipment (dumbbells, elastic bands, a stepper, fitballs, weights, etc.), as well as sportswear.
Coffee scrubs and Black Mask.
These products gained their popularity thanks to.
And despite their great number, you can break through if you offer girls new manufacturers or a better price.
Original accessories.
With the right pitch, you can profitably sell phone and tablet cases, backpacks, bags, wallets, hand-knitted hats and scarves, trendy chokers, jewelry, pillows, cups, photo frames, candles, and home decorations.
You will be required to create a certain concept for the chosen direction, and try to offer buyers something that is not yet on the market.
For example, do not sell bags and wallets that you can buy in a regular store, offer accessories self made or in some particular style.
Antistress coloring pages (coloring pages for adults).
This is the bestseller of this and last year.
You can really get hooked on these coloring pages, and having decorated one copy, you want to start a new one.
Plus, it's a great gift.
Therefore, look for a variety of options so that the buyer can choose what he likes.
Beard care products.
Again, it was fashion that left its mark here.
Increasingly, on the streets you can see young people and men who are growing a beard.
Therefore, various means for their care are extremely relevant.
Open a small conceptual and stylish store with a wide range of beard care products (oil, gel, wax, shampoo), or create a website selling them.
The second option is even more profitable, since you do not need to pay for the maintenance of a stationary point of sale.
What is profitable to sell online?
We smoothly approached the topic of what is profitable to sell on the Internet.
The volume of online shopping is increasing every year, because buyers derive only advantages from them:
- no need to go anywhere and look for something,
- you can buy everything that you can’t get in your city,
- there is an opportunity to think it over and find a product at a better price.
Of course, it is profitable to sell clothes, cosmetics, children's, sports and household goods on the Internet.
But in this section I want to talk about those categories that we have not yet touched on.
5 Profitable Items to Sell Online:
Electronic equipment and accessories to it.
This includes smartphones, tablets, e-books, smart watches, portable chargers, headphones, covers, protective glasses and films.
A markup of 200-400% allows you to profitably sell goods and quickly recoup your investment.
Despite the crisis, people periodically change their electronic equipment, especially since now it can be found for every taste and budget.
Spare parts, cosmetics and accessories for cars.
The constant increase in the number of cars leads to an increase in demand for various components and accessories for them.
And during a crisis, sales on them increase to huge volumes.
This is due to the fact that the population cannot always afford to buy a new car, so they prefer to upgrade spare parts for it.
In addition, not everyone lives in large cities, where there is a huge selection of spare parts, special cosmetics and accessories for the car.
And on the Internet you can find everything you need.
Drones and quadcopters.
Right now, there is a “boom” of products of this kind, as people love entertainment.
By attaching a camera to them, you can view the earth from a bird's eye view, which, of course, attracts people.
The relevance of drone sales on the Internet is due to the fact that initially they could be ordered in foreign online stores.
In addition, there is a wide range of choices online. aircraft in different price categories.
Goods for hobbies.
This includes: embroidery, diamond mosaic, items for drawing, scrapbooking and decoupage, and more.
Opening a store with this content is extremely unprofitable, since it is impossible to collect in one locality a large number of interested people.
LED lightening.
In an era of colossal energy consumption, many are switching to a more economical consumption of light.
LED lighting is 5-6 times more economical than incandescent lamps.
That is why it is so profitable to sell new generation lighting.
By providing a wide range of lamps of different power and price categories, you can satisfy the demand of customers.
To trade goods from China on the Internet,
pay attention to some of the nuances that are outlined in the video:
Remember, only after a thorough analysis of demand can you find out What is profitable to sell now in the modern world.
Take your time and look at a few ideas.
Explore each of them in more detail, and choose what you like.
Only in this case you will be able to establish an interesting and profitable business.
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What to offer the consumer, and to make a profit from it? What is more profitable to implement on the market in the coming years will be discussed in this article.
What is a hot commodity
A hot commodity is a product that is in high demand, it is easy to find a buyer for it. However, not in every case, popular goods can be unequivocally recognized as reliable and profitable for the seller - those that a person will come for, even if he is limited in cash. Therefore, before choosing products for sale, it is always necessary to take into account not only the level of saleability at the moment, but also in the future, as well as calculate the profit per unit of goods sold at the checkout.
Good hot commodity - this is a product that will be equally taken both in a crisis and in moments of economic development.
It is easier and more reasonable for an entrepreneur to get a little less income by selling reliable products (always needed) than expensive risky products that are purchased ad hoc. Compare cereals and delicious seafood: a person can eat buckwheat several times a week, while he will take caviar or shrimp only on holidays.
The simplest examples of in-demand goods
If you sit down for a moment and think about the most frequently bought in Russia goods, bread, cigarettes and alcohol come to mind. So it is, but this does not mean at all that opening a business selling any of these products is guaranteed to bring high and stable incomes or any advantages over other products.
Take, for example, cigarettes - one of the most popular products in the Russian Federation. The cigarette business is far from the most profitable. It's all the fault of the system, which is aimed at the formation of maximum prices in this particular niche.
Or consider alcohol.
Not every drink from a huge variety will be on the list of popular leaders. Expensive elite drinks - wines, cognacs, whiskey in rare cases will be able to bring stable income business owner in the same way that cheaper and more affordable drinks do. The most popular drink is beer. For the past 5 years, its sales have been steadily holding their positions at the same high level. But the success of sales of low-alcohol products is influenced by many additional factors: place, assortment, competition, brand.
But no matter how high and massive the sales of alcoholic and tobacco products are, there is another most profitable product for a business that every person acquires whenever they go shopping. And this place of honor belongs to the ordinary plastic bag. Starting polyethylene production is not so easy, but people make millions of rubles on this insignificant product.
Popular hot goods in Russia (in examples)
Now in the Russian Federation, the population is interested mainly in simple bakery products, vodka and cigarettes. But here, at the start, an entrepreneur needs to be careful: all specified positions are subject to certain restrictions provided for by law when pricing. Thus, it is necessary to ensure an extremely large turnover in order to make a profit, and this is difficult in the sales market, since competition in these segments is very high.
To those in demand in the territory Russian Federation currently include:
- small household appliances, budget electronics;
- electrical goods;
- household chemicals and personal care products;
- Kids toys;
- simple food products (mainly bakery products, semi-finished products, oils, cereals and cereals, vegetables, tea).
However, a hot commodity and a profitable one are not the same thing.
The latter includes everything that the buyer is willing to spend his money on, without thinking too much about the amount. Such products, small and rather banal at first glance, can be sold with good revenue. Typically, the range of this retail " cheap stuff” is presented in small shops and stalls, and is purchased for free in China: dishes, hygiene products, stationery, small things useful in the household (clothes pegs, hangers, coat hangers, adhesive tapes, etc.). Thus, a profitable product is everything that surrounds us every day, which a person uses regularly.
The buyer will always need food, so even in a crisis, the leading positions in terms of sales do not give up food. Consumers try to avoid expensive offers and look for affordable analogues, for example, instead of natural cheese, they take a cheese product.
Another profitable position is gastronomic products by weight. Nuts, teas, dried fruits, dried seafood and other trifles that are purchased in large quantities in China or Asian countries, and then sold in small containers at a premium. So much and cheap turns into little and expensive.
How to choose a hot product for your niche in business
Everyone chooses a certain strategy for himself:
- the sale of risk-free goods with a smaller but stable profit;
- trade goods from the high-risk group and receiving unstable, but sometimes high profits.
Most entrepreneurs will choose reliability, that is, the first option. Starting in search of goods for commerce is not from the most popular varieties, but from promising and profitable ones.
Most purchased goods in the country can be grouped into the following categories:
- small household appliances - among them are kettles, irons, mixers, blenders, hair dryers and others, without which life is basically possible, but with them it becomes more comfortable and simple;
- electrical goods - this includes sockets, switches, light bulbs, adapters and other similar items that a person needs;
- sanitary items - plumbing and accessories that tend to be damaged - these are gaskets, valves, taps, showers and others;
- tools of daily use - include hammers, saws, nails, screws, screwdrivers, axes and many other things necessary in the household;
- household chemicals - includes various cleaning products, detergents, personal hygiene items that people purchase with regular constancy;
- clothing and footwear - goods that a person will not buy every day, but cannot do without them;
- goods for children - clothes, toys, shoes, accessories, everyday life accessories, etc.;
- other everyday items.
There are also leaders among food products. According to statistics, the most purchased over the past year in the country were:
- meat, including chicken, pork, beef and turkey;
- chicken eggs;
- semi-finished products - are in great demand among women;
- frozen seafood and fish;
- vegetable oil and butter;
- cow's milk;
- pasta, flour and flour products;
- salt, sugar;
- cereals - rice, buckwheat, oats;
- Black tea;
- fruits - bananas, apples;
- vegetables - onions, potatoes, cabbage, carrots.
Among all the variety, some products are in great demand, others are less. How to do right choice and stop at a certain type?
- Orientation to own knowledge, interest and command of the heart. Not every product will equally bring satisfaction from working with it. Somewhere there will be a lack of knowledge, somewhere experimental knowledge, somewhere the frequency of implementations. The key to the success of any sales should not lie in the thirst for an early profit. First of all, you need to love your own business.
- Comparison of the most suitable product groups for you. If you are torn between several varieties of goods and do not know which one to prefer, then a detailed analysis will help determine.
First steps on the way to a big business
After you have decided what to sell , you need to answer a number of questions that will help develop a business strategy. So this is:
- where to sell;
- who to sell.
The solution to the first question can be found in two ways:
- Open a shop, go to the market , rent a room for a shop, rent a stall or retail space, and so on.
- Trade over the Internet. This method will reduce the price of goods and attract more buyers.
Each of these options has both advantages and disadvantages. Not every product can be successfully sold on the Internet, and not every product on the shelves of the store is able to interest you in the same way as in the open spaces of the network.
Now back to the second question - to whom we will sell goods. If the products are in demand mostly among the elderly population, then it makes no sense to organize trade via the Internet. Regarding real trade, it is also important to decide on buyers in order to profitably place your sales markets in the future.
The next step will be to take into account all your capabilities in the following aspects:
- availability and volume starting investments to start a business;
- when opening a retail outlet, it is advisable to carry out preliminary marketing research in the proposed territory: demand opportunities, traffic flow, likelihood of competition, etc.;
- it is necessary to take care of the maximum demand in the chosen place, as well as the stability of demand for the goods even with changes in the economic situation.
With a detailed study of the listed aspects and the correct answers to the proposed questions, starting a business will not seem so complicated and intimidating.
Internet trading
The offer of products on the Internet is beneficial for several reasons. First, cover global network in the Russian Federation is over 70% and this number is growing every year. One way or another, almost all residents of the country have access to online stores. Secondly, if earlier online shopping was popular among young people, now these people are getting older, and the “army” of young site visitors is constantly replenished, that is, sales volumes are also growing. And finally, thirdly, the rhythm of life makes you look for more quick ways the purchase of the necessary products, so online stores come to the rescue (they are visited from computers, and 1/3 of users - from tablets and smartphones). In addition, merchandise in them becomes more profitable and to save the budget.
Hot goods on the Internet
What to build a business on the network, which is more required by users who prefer to make purchases online?
Electronics
The first group includes all kinds of electronic devices and electrical goods that are compact in size: home and kitchen appliances, mobile gadgets, laptops, readers, tablets. As for various teapots, toasters and coffee makers, it is better to organize their sale on well-known sites, since opening your own online store is a costly business, and you will also need to constantly compete with major players.
Perfumes and cosmetics
This group includes eau de toilette and perfumery water, cologne, face and body skin care products, cleansing serums and gommages, decorative cosmetics. Also, the range can be supplemented with accessories for applying and removing funds.
Gift items and toys
Even in the absence of money, people tend to pamper a close present. Unusual gizmos are purchased for adults, and toys (plush, plastic, radio-controlled) - for children. Quadcopters and their accessories are becoming popular.
Clothing and footwear, accessories
Turning to online stores for such, it would seem, common goods, people are forced by the high price in conventional outlets. Often on the Internet it is possible to find a similar product much cheaper, plus with free shipping- a double benefit, and a person does not need to leave the house once again.
Green tea, coffee
Trade in these products is promoted by customers seeking to healthy lifestyle life, advocating for cleansing the body and saturating it with useful elements. Despite the crisis, many people cannot deny themselves a cup of delicious drink.
Online shopping prices
Any person organizing a business is interested in what kind of cost premium can be made on the assortment, how much revenue will be received in the end by selling all the purchased goods.
For the most everyday goods, the margin cannot be large, from 5 to 35%, and only large stores. But even they, like smaller entrepreneurs, strive to find goods with a high mark-up from 100% (umbrellas, bags, gifts) to 300% (gadget cases, seasonal products). It is most advantageous to purchase cheap Chinese products, and only after that to sell them on the territory of the Russian Federation is many times more expensive.
If you plan to open a store from scratch, then it is better to refuse to sell equipment and electronics, since they must be purchased in large quantities, and customers may experience breakdowns during operation.
At the start of opening a business, it is quite possible to engage in the trade of wow goods (purchases of impulse demand). This includes various items that will help a person do something without special efforts(slimming belt, exercise machines for individual muscle groups, devices for savingelectricity, fuel). The main thing is that such products should not be classified as perishable (since the percentage of disposal of expired raw materials is high), they do not require special conditions storage (humidity, temperature), as you will have to look for additional premises and spend money.
Statistical data
As an illustrative example, we will give information collected using the well-known Avito portal, where both individuals and companies are involved in the sale. So, over the past year, users spent almost 34 billion rubles on the purchase of products from 5 categories:
- personal goods - 6.5 billion;
- products for home and summer cottages - 5.5 billion;
- products for recreation and activities - 3.5;
- household appliances - 15.2;
- all for pets - 4.7.
The leaders in statistics were seasonal goods (for example, fans, tents were well bought in the summer), gadgets and accessories, and clothes.
general Statistics for 2016 allowed to create the following list of the 10 most frequently bought goods on the Internet:
- Small household appliances became the leader of sales on the Internet.
- In second place are cosmetics and perfumes.
- The honorable third place was occupied by mobile phones. Moreover, about 10% of citizens RF regularly update their gadgets by purchasing phones on the Internet at better prices. On average, people buy models worth up to 600 US dollars.
- Then come tablets and laptops.
- Toys and original gifts.
- Licensed software.
- Shoes, clothes, accessories.
- Books. Quite interesting is the fact that, despite the free, easy accessibility and convenience of the electronic version of books, paperback literature is being sold at a good pace via the Internet.
- Order and pay for tickets online.
- Large home appliances.
But most of the most popular goods are not suitable for opening trade via the Internet from scratch. For example, even if you have enough money to invest in a large household. equipment, then you need to buy it only in bulk and in large quantities. Damage costs cannot be ruled out. A market already crowded with large entrepreneurs, with whom it will be difficult to compete.
Regional difference
In many ways, demand depends not only on how much money the client has in his wallet, but also on seasonality. The keyword selection service will help you evaluate this parameter. wordstat.yandex.ru. On this site, you must enter the query of interest and select the region. Next, the system will show how many times the word was requested during the month. To assess the seasonality of a product, just switch to the “request history” and view the data provided. Based on the information received, it is easy to conclude which product will be more interesting to people in summer or winter.
Of course, one can make assumptions based on life experience, but statistics are much more reliable than subjective hypotheses.
For example, a rain umbrella should be needed by a person in autumn or spring, but in reality this product is most bought from May to September.
Another direction for local trade - regional branding. This implies the production and sale of T-shirts, sweatshirts, mugs and other souvenirs with the logos of the district, city or region, or, for example, clothing for Siberians.
As you can see, it is not so difficult to determine the most profitable product, because in fact all these products are everything that we need almost daily. Those things that a person cannot refuse even in a crisis will always be in the shopping cart.
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What to sell in an online store: TOP-5 categories of goods in the Russian Federation + studying demand and choosing a niche + 5 tips from sales experts + 4 steps to start sales.
The popularity of the internet has skyrocketed in recent years! We spend a lot of time at the computer monitor and other gadgets.
Most people just relax: watch movies, listen to music, chat with friends.
For others, the World Wide Web has become a place of work that brings excellent earnings.
There are many options, but the bulk of people on the Internet are engaged in sales.
What to sell in an online store to earn real income? And how to build on it successful business?
What to sell in an online store: rating of popular products
The first step is to study the statistics of products that are most often bought in online stores.
Statistics show that the most popular are firms selling real estate, as well as clothing, footwear and children's accessories stores.
Of course, working with real estate is an area for professionals and owners of large investment capital. But selling souvenirs or clothes for women is an activity available to anyone with an Internet connection.
When you are just starting to "know" the field of online stores, it is best to start selling one type of product.
It will be easier and more interesting if you choose an industry that is closer to you in terms of type of activity or lifestyle. For example, young mothers will be interested in selling children's clothes or toys.
What categories of goods are more profitable to sell in an online store?
A novice businessman should direct sales to native city and region.
Think about what people are missing. You may not have good shop sportswear or goods for active rest.
Walk through supermarkets, study the assortment, interview people (yes, at least your neighbors), listen to their opinions.
The products that you want to sell to customers must be in demand, be relevant today, have target audience in your region.
Let's say you decide to sell souvenirs, but a similar store already exists in the city. It is unlikely that in this case they will order products from you. Indeed, in an online store it is impossible to touch a thing, to study its shortcomings and advantages.
On the other hand, if the cost is an order of magnitude lower, then buyers can make a choice in your favor.
So what to sell in an online store?
- The property.
- Clothing and footwear.
- Childen's goods.
- Digital and home appliances.
- Recreation and sports.
These are the most demanded product groups today throughout Russia.
In order to decide what exactly you want to do, you need to consider each of the options separately.
No. 1. Property For Sale.
A very profitable undertaking is to create a website about real estate. This category includes the sale of cars, apartments, houses, land, etc.
Of course, for this kind of employment it is good to have experience as a realtor or at least elementary concepts about this profession.
Since the price for this category of goods is high, the income of the owner of such an Internet project will be considerable.
A real estate office that works online places all ads for the sale or purchase of real estate, most often for free. Income will be accrued to the owner from the placement of the accompanying, and most importantly, from completed transactions.
You can increase profits by hiring 1-2 realtors in your mini-staff who will be able to travel to properties and sell real estate.
In addition to the site, you can also create pages in in social networks to increase your reach of potential customers.
No. 2. Online clothing and footwear store.
Increasingly, people began to order clothes and shoes via the Internet. On the network you can find many different models at a lower cost than in regular outlets.
There is a risk of making a mistake with the size or facing poor quality service in the online store. However, people continue to buy their new clothes online.
If you decide to start selling clothes, then decide on your target group. You might want to sell menswear or plus size clothing.
The next step is to conclude a deal with the supplier. In the course of cooperation, he will send you photos from the collection, which you will post on your page on social networks or on the website.
We remind you! Analyze the pricing policy of other online stores, as well as clothing markets. Your price should be slightly lower than your competitors, but you should still make a profit.
No. 3. Childen's goods.
Young mothers simply do not have enough time to go shopping to buy clothes or toys for their baby. For help, they turn to all the same online stores.If you have children, then you can new products sell your baby's used items. Online commissions have become especially popular in recent years due to the crisis in the country.
You can get friends and relatives to sell, who in this way will be able to both themselves and you (for example, on the condition of selling “at a percentage”).
No. 4. Digital and home appliances.
On the Internet you can find many offers for the sale of digital and home appliances. The competition is strong, but the profit will also be high.
To get into the leaders in sales of equipment, you need to spend a lot of time and own resources.
Opening such a project will not be easy. It is imperative to hire a consultant who knows all the nuances of selling equipment and understands technical innovations.
He should always be in touch and be able to answer all the questions of buyers.
Due to the oversaturated market of digital and home appliances, it is unrealistic to quickly become a successful entrepreneur.
No. 5. Recreation and sports.
Goods for outdoor activities and sports are popular. As a rule, products of this category are much cheaper on the Internet than in simple shops.As for provincial cities, they often lack crazy quality sports and leisure products.
In such an area, if potential buyers have the opportunity to purchase such products, it will be very useful to open a specialized online store.
How to start selling online?
Usually the workflow looks like this:
- You are looking for good supplier, which will supply products in bulk at the lowest price.
- Create your online store based on social networks, trading floors or as a separate site.
- Next, you will exhibit the goods on the site already with a “wound” price. This difference in cost will be the income of the store.
- After your business starts to develop, you can add some more product categories to your assortment (for example, accessories will become a good “party” for women's clothing).
Note! Before you wind up the price, study the policies of competitors.
To attract buyers, it is important that the price for the same product is slightly lower than that of your “rivals”.
Reducing the cost of even 5-10 rubles can make a difference.
Often people, daydreaming about how much money they will make, open a business without a business plan. This is a gross mistake!
A well-designed business development plan is the key to success, even if you just want to sell jewelry online.
An approximate structure for creating a business plan looks like this:
If, after a few months of operation, the business is not profitable, think about where you made a mistake. It may have been bad advertising campaign or your assortment is simply unsuitable for sale in a particular region.
To draw up a business plan, as well as determine the vector for the development of your online store, answer yourself the following questions:
| Question | Answer |
|---|---|
| How much will you have to invest in the project? | Decide how much money you have. It is not possible to open a store without money at all. You need to spend the first months on the purchase of products + the creation and promotion of the site. Only after “things go”, you will be able to make a profit and direct it to the development of the business. |
| Where do you plan to sell your products? | Decide for yourself with which regions of the country or perhaps the world you expect to cooperate. It is better to start from your city and regional center, and then expand and sell products throughout the Russian Federation + abroad. |
| Do you have experience in sales or website promotion? | If you are new to this business, don't worry. There are many useful tutorials and seminars on the web that will help you understand the basics of online trading. |
| Will there be demand for products? | Analyze the rating of goods that are sold through the worldwide network. It’s better not to take risks, but to follow the proven path (at least when this is your first business, and there are no unique ideas). |
| How about delivery? | Decide how you will send packages to customers. This is one of the most important moments for any online store. |
What to sell in an online store so that the business is profitable?
When choosing a product that is profitable for the sale, let's turn to 5 tips from successful owners of online stores:
If you have a limited budget, it is better to sell inexpensive products.
This requires less + they will be cheap to deliver to the buyer.
It is worth comparing the pricing policy of online stores and markets in your area.
Every seller understands that a customer on the Internet is looking for something that is cheaper than in a regular store.
During a crisis, it is worth selling mid-priced goods in an online store.
After all, those who have money will buy anything in an expensive boutique. Middle-income people (there are many more of them in our country) will look for where to buy cheaper.
It is best to sell products that you understand.
If you can easily give advice to your buyer, it will be powerful competitive advantage.
If your online store sells only in a specific region, then conduct a survey on the topic: “What can not be bought in our city?”.
Based on the results of a survey of people, add to your product grid the products that many people are looking for potential clients your city.
If you decide to open a store on the Internet, then feel free to start acting. Do not be afraid that there are already a lot of projects on the network.
Statistics confirm that the number of online shoppers in the world is only increasing, so there is and will be demand.
How much can you earn from online sales?
It is difficult to name a specific figure that you will receive from your online store.Income depends on such factors:
Project scale.
The larger the range, the higher the income will be.
Contribution own funds into business.
Own business is always a risk. It happens that an entrepreneur invests a large amount, and the business idea “burns out”.
Better first initial stage opening an online store does not act so recklessly. Develop the project gradually.
Website traffic.
Unfortunately, many people are still afraid to order online, especially in new stores. According to statistics, out of 500 people who visit the site, 1-2 people make a purchase.
It's one thing to answer the question what to sell online and another is to make sure that buyers appear.
What is better to sell in an online store?
Find out what's in demand right now:
At the initial stage, on average, earnings will be equal to 5,000-7,000 rubles. Successful projects, which have been working for years, can already bring profits in the millions, but for this you need to work hard and invest effort and money.
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