How to open your own dry cleaner. Business with clean shirts, or how to open a dry cleaner. Dry cleaning financial plan

♦ Initial investment: 4 355 000 rubles
♦ Payback period: 24 months
♦ Profitability of dry cleaning: 35%

People always want to look good. And harmful stains appear here and there on clothes - you won't even have time to blink an eye.

And it's one thing if we are talking about an old home T-shirt, which is not so sorry to throw it away or fill it with a vigorous stain remover (after which, most likely, the thing will have to be thrown away).

But what if a spilled wine or a lipstick mark left a mark on an expensive white blouse? Of course, you need to run to the dry cleaner!

And what for some people is a solution to a problem, others can turn into a profitable business.

Opening your own dry cleaner will require a lot of return and investment from the owner. However, if you are ready to go for it, make a competent dry cleaning business plan and follow it carefully - the return will not be long in coming!

Dry cleaning business plan: planning

There are several options for implementing a dry cleaning plan:

Opening of the reception point.
If you have the desire to provide dry cleaning services, and the budget is limited, you can only open a customer order point.
This requires little capital and a well-established connection with a reliable network of dry cleaners, to which you will transfer things for cleaning.
Franchise.
The biggest plus of this option is that you shift almost all the problems to the "big brother".
In order for the representatives of the franchise network to give you the right to use the name, to help with the equipment, personnel and premises, you will only have to regularly pay interest from the profit for this.
Organization of our own dry cleaning.
This option is the most traditional, so let's take a closer look at its business plan.

Project summary

The present business plan for dry cleaning provides for the opening of a company in Moscow at the address: X street, 1. For the needs of the project, a premise on the first floor of the shopping center will be rented.

Project goals:

Provide the labor market with new vacancies.
Satisfy the need of individuals and businesses to obtain dry cleaning services at an affordable price and in a short time.
Receiving a profit.

It is worth returning to the goals indicated in the business plan from time to time to monitor the course of the project.

Dry cleaning marketing plan

Analysis current situation cases in the market, which is included in the dry cleaning business plan, is showing high growth rates.

Since the beginning of the 90s, there has been a decline in the sphere. However, over the past five years, the pace of development has increased. The demand for dry cleaning services has grown, and the existing enterprises are unable to cope with the volume of orders.

This has led to the appearance in the niche of empty seats for the launch of new dry cleaners.

People's standard of living is increasing. What used to be considered an attribute of a luxurious life has now become an integral part of life.

Growing revenues and affordable prices for services lead to the fact that the target audience of dry cleaners is steadily growing and expanding.

The target audience

The collection and analysis of statistical data for a business plan showed that the following categories of people are the main customers of dry cleaners:

High-income clients who can afford to buy expensive items and pay for their professional cleaning.
Clients with an average income level - apply less often, but with large volumes of orders or complex pollution (i.e. order more expensive services).
Organizations providing services to the public (hotels, salons).
Organizations selling clothing or textiles, suede, fur.
Organizations whose employees wear uniform clothing.

by age: female - 59%, male - 41% of clients;
by occupation: office employees - 28%, entrepreneurs - 24%, managers - 22%, housewives - 17%, other types of employment - 9%.

Advertising campaign

Interesting fact:
The 39th President of the United States Jimmy Carter (born 1924) once sent his jacket to the dry cleaner, leaving a cheat sheet with codes for launching nuclear weapons in his pocket.

Dry-cleaner N is located in a place with high traffic.

To attract customers to the opening and transfer random visitors to the status of permanent, such advertising methodslisted in the business plan:

Website development, as well as placement of advertising banners for the project on third-party resources.
Distribution of flyers at the entrance to the shopping center and at the nearest intersections with data on promotions and average prices for services.
Loyalty program for regular customers.
Placing advertisements for dry cleaning services on billboards.

Dry cleaning staff

The planned work schedule of the dry cleaning, indicated in the business plan: 9.00-21.00 seven days a week. To ensure it, employees will work in two shifts.

The project initiator will be the manager. A training course for the recruited staff will be held prior to the launch of the project.

Also, it is imperative to include a list of responsibilities for each position in the dry cleaning business plan, based on the data of the Labor Code.

Technologist - evaluates the items accepted from customers, evaluating the type and degree of pollution, monitors the correct operation of the equipment, assigns a method for removing stains and deadlines for the delivery of an order, helps to resolve conflict situations with customers, accepts comments and wishes, and performs other tasks from the manager.
Acceptor - accepts orders from customers, controls payment for services, informs about the deadlines, availability of shares and special offers, answers questions about the range and cost of services, keeps a report on the activities of the project, solves questions and claims arising from clients.
The technical staff of the dry-cleaner performs all the necessary organizational and technical measures for the provision of services to customers, monitors the correct operation of the equipment, cleanliness of the workplace, and carries out other instructions from the management.
The manager (initiator of the project) coordinates the work of the dry cleaner, monitors the proper operation of the equipment, the supply of consumables, purchases the necessary cleaning chemicals, solves the problems that arise, gives tasks to other employees, pays them wages, monitors the cleanliness of the premises and compliance with technical standards of work, responds to requests for services and customer comments.

Dry cleaning equipment

The second most important moment, besides the choice of the location of the dry cleaning, is the purchase of quality equipment.

To get started, you need to purchase:

chemical cleaning machines (with a load of 10-12 kg);
ironing table;
installation for removing stains;
washing machine (8 kg);
drying machine (15 kg);
steam dummy;
steam generator;
equipment for packaging;
additional small equipment.

1,900,000 rubles will be spent on the purchase and installation of equipment for the project.

Specifications should also be included in the dry cleaning business plan as an attachment.

It will be useful to know what is

professional dry cleaning process.

About this in the video:

Dry cleaning business plan: project implementation

Calendar plan

In order for the investors and the project managers themselves to be able to control its implementation on time, the project's business plan must include the opening schedule.

In finished form, it may look like this:

1. Registration of an enterprise, ordering a seal, obtaining the necessary permits.
Implemented by the future owner of the dry cleaner.

2. Conclusion of an investment agreement and obtaining the necessary start-up capital.

3. Searching for a suitable premises for future dry cleaning and signing a lease agreement.

4. Starts advertising campaign project, which will continue to be implemented throughout the subsequent time.
Most often, the case is outsourced to a specially hired employee from a third party organization or advertising agency.

5. Repair and finishing work in the premises.
Typically, the process takes several months and a team of specialists is hired to complete the work on a turnkey basis.

6. Equipment for fitness rooms, dressing rooms, office, client entrance area is purchased.
The technical characteristics of the equipment are entered in a separate application of the business plan.

7. Start searching for employees in the state.
The process of selecting and training personnel can take several months in special cases, so you should not postpone it until later.
To make it easier for yourself, you can hire a HR specialist who will complete it faster and better.

8. Installation of purchased equipment, furniture, decorative elements.

9. Final preparations and start of dry cleaning work.

Calculation of the cost of opening a dry cleaner

The implementation of the N dry cleaning project requires capital investments in the amount of 4 355 000 rubles.

The amount of 4,000,000 will be received from investors.

The rest of the amount - 355,000 rubles - will be covered by the personal funds of the project initiator.

In addition to the costs of starting a business, the initial costs in the business plan include the amount that is necessary to maintain the functioning of the dry cleaner until it reaches the break-even point.

The largest costs are spent on the purchase of high quality equipment for the project and financing the implementation of the dry cleaning business plan before the enterprise reaches the break-even level.

The distribution of resources is clearly demonstrated by the diagram:

Dry cleaning business plan: analysis of financial indicators

Current project costs

The most extensive items of expenditure are the cost of renting a premise, payment wages employees and various tax deductions noted in the business plan.

Thus, in addition to the start-up costs of launching the project, it will require monthly expenses in the amount of 565,000 rubles.

Payback of the project

To calculate the estimated revenue from the project, the data displayed in the business plan is used:

Average sales figures in firms similar to dry-cleaner N by location, price level and list of services.
Prices for the most popular services to be provided by N.

Most often, dry cleaning services are required by customers to put in order the products of the textile and knitted group.

The categories “leather and suede” and “fur products” have approximately the same percentage.

In addition, they often bring something to dry cleaning that cannot be included in any of these categories: carpets, car seats, covers, and so on.

According to the average business plan, dry cleaning will pay off in 24 months.

Download a ready-made dry cleaning business plan with a quality guarantee.
Business plan content:
1. Confidentiality
2. Summary
3. Stages of project implementation
4. Characteristics of the object
5. Marketing plan
6. Technical and economic data of equipment
7. Financial plan
8. Risk assessment
9. Financial and economic justification of investments
10. Conclusions

The owners of any business face problems, and the organization of dry cleaning is no exception.

Such a project requires large investments, and pays off in only a few years of work. At the same time, it is necessary to regularly pay significant tax deductions.

Not every entrepreneur can afford such a luxury and not go to the bottom.

But if you invest all your energy and time, you will definitely achieve success.

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Business plan content
Summary
Project implementation and marketing plan
Financial plan
Equipment characteristics
Object characteristics
Risks
Financial justification of the business plan
Summarizing
Applications

One of the many business ideas in 2020 is opening a laundry or dry cleaning service. In order to bring it to life, you need to compose own business-plan or download ready sample from the Internet and edit it for yourself. A dry cleaning business plan with calculations is drawn up to assess the economic benefits and analyze the payback period of the project.

The business plan should contain the following sections:

Summary.
Project implementation.
Marketing plan.
Financial plan.
Equipment characteristics.
Object characteristics.
Risks.
Financial justification of the business plan.
Summarizing.
Applications.

Consider how to write a business plan and what to look for in the process. Below is a finished example with calculations for 2020.

Summary

Contains information about the organization, its management team, organizational form... The goals of the project are described:

receiving a profit;
meeting consumer demand.

The type of financing is negotiated: own funds or borrowed, and the size of the investment is also prescribed. The main activity of dry cleaning is cleaning various surfaces from contamination. Additional - onsite dry cleaning. Project amount - 1,761,000 rubles. The sum consists of all expenses.

Download dry cleaning business plan you can contact our trusted partners. The quality of calculations is guaranteed!

Project implementation and marketing plan

The terms that are required to start dry cleaning are discussed. The planned opening date is set. The operating mode is discussed. The analysis of competitiveness is carried out. Service sales analysis: advertising. The types of services provided are indicated:

cleaning clothes;
cleaning carpets;
cleaning of upholstered furniture;
cleaning of pillows.

Also, the possibility of dry cleaning at home or departure to the hotel is discussed.

Cleaning services for cars and car accessories can be provided to ensure that the largest number of consumers are attracted. Accordingly, either with a visit to the site, or with the organization of a separate parking lot for vehicles.

Financial plan

Calculating the cost of a business idea:

Rent of premises

The amount for the year and the monthly payment are indicated. Either the acquisition of premises on lease, or property. For a space of 100 square meters, the average rent is 90,000 rubles per month, therefore, this is 1,080,000 per year.

Cost of equipment

Credit funds or own. Leasing is also possible. Equipment costs include the estimated cost of the repair work. Equipment - 1,066,000 rubles, repairs - 200,000 rubles.

Employee salary

It describes how many workers need to be hired and what specialty. The main workers in dry cleaning are a technologist (responsible for the process of cleaning clothes), an ironer, a driver (if there is a car), an accountant (he can also be a manager), cleaners (or an agreement with a cleaning company).

Perhaps you will be interested in: Ready business plan wedding salon

The salary for employees is 265,000 rubles per month:

Technologist (2 people) - 40,000, total 80,000.
Ironwoman (2 people) - 30,000 each, 60,000 in total.
Accountant - 45,000.
Driver - 30,000.
Receiver of clothes (2 people) - 25,000 each, 50,000 in total.
Other expenses - about 100,000 are foreseen.
Price calculation for services. The cost is calculated, and then the total amount. The cost of the service depends on the type of cleaning and the material for processing. For example: a washing machine has a load of 10 kilograms. One wash time is 3 hours. Consequently, there will be four full washings per day, provided the laundry is open from 8.00 to 22.00. One wash requires 300 grams of powder, four - 1200 grams. (1.2 kg). Powder costs - 60,000 rubles. per month. Therefore, we divide 60,000 by 30 days and get 2,000 per day. Divide 2000 by 4 washings - this is 500 rubles. (average cost of one wash). Find out the price, for example, a 15% markup. The cost of washing is 575 rubles.

The cost of gasoline, if you have a car - 40,000 per month.

Equipment characteristics

Includes search for suppliers, comparison of equipment prices. The project lists the necessary equipment for opening a dry cleaning.

Equipment and prices in rubles:

stain removers, stain removal booth - 140,000;
dry cleaning equipment - 130,000;
washing machine - 400,000 (several are possible, the cost depends on the load of a kilogram of linen);
mannequins (5 pieces) - 10,000;
ironing table - 34,000;
irons - 22,000;
steam generator - 80,000;
steam generator for car cleaning - 50,000;
packer of clean clothes - 40,000;
vehicle for portable dry cleaning;
detergents - 60,000;
small accessories for cleaning - 100,000.

Object characteristics

At this stage, the search for a dry cleaning room begins. Its location and area are indicated. The area of \u200b\u200bthe premises should not be less than one hundred square meters.

Priority locations are considered: on the ground floor in a residential building in a residential area, near restaurants and cafes, in supermarkets. Required condition - this is the summing up of the necessary communications and an uninterrupted supply of water and electricity. The room should include: a pick-up and drop-off point, a place for equipment and a personnel area.

Risks

IN this stage includes a listing of major competitors. Assessment of external risks: crisis, lack of demand for services, good location. The risks can be assessed as minimal. Therefore, with a minimum of risks, you can get the maximum profit.

Financial justification of the business plan

The grouping of expenses and income is made.

Calculation of income per month: 575 rubles - the cost of one wash, per day there are 4, 575 multiplied by 4 equals 2300. 2300 multiplied by 30 days and we get 69,000 rubles of profit per month.

Monthly expense: 415,000 (265,000 - salary, 60,000 - washing products, 90,000 - rent).

For the correct calculation of income, it is necessary to take into account the consumption of electricity and water supply. It is also necessary to carefully calculate all the items of the range of services provided, depending on the type of linen, type of fabric. It is taken into account how many washings, ironing and dry washing will take place per day. And also how much equipment is needed to increase the processes.

The income received per month should cover monthly expenses plus loan repayment and bring profit after all payments.

Project implementation cost. Calculation of the break-even point of the organization. Calculation of the profitability of the organization. Calculation of loan repayment. Approximate calculation of profit, drawing up a planned balance sheet. Also calculated approximate term return on investment.

Summarizing

At the end of the business plan, the benefits and attractiveness for investors are indicated. Scope of provision household services very profitable and profitable. Many people, having a small apartment, agree to pay for dry cleaning services so as not to burden the apartment with washing and ironing equipment.

Applications

Approximate location of equipment within the premises is attached to this section. Tables and calculations that take more than one sheet in the business plan are brought out, with a link to the application. You can also attach certificates or documents of the organization here.

Drawing up a dry cleaning business plan is easy enough. To open this case requires a fairly impressive amount of investment. This is due to the high cost of equipment and leased space. A ready-made business plan with calculations can be ordered from a company that draws up business plans. To do this, it is enough to provide approximate data and announce the necessary requirements.

Finally, we suggest that you familiarize yourself with an informative video on the topic of the article:

Also read:

How to open a dry cleaner
Laundry business plan - sample with calculations
How to open a cleaning company

* Calculations use average data for Russia

Opening your own dry cleaner in Russia can be a profitable endeavor. At the same time, you need to understand that there are two different areas of this business - directly a full-fledged laundry-dry cleaning and a self-service laundry. In this article, we will take a closer look at the first line of business (I think there is no need to explain how they differ).

First you need to register as a subject business activities, and here you can register as just an individual entrepreneur, or register your own legal entity. In general, in order to start your own business in this area, it will not be enough just to register, you still need to obtain standard permits for everyone from Rospotrebnadzor, the Ministry of Emergency Situations and many other authorities. An entrepreneur must have contracts for the maintenance of his premises, but in general, almost every entrepreneur goes through all these procedures, and there are no special features. Only special attention you need to pay to utilities and the condition of the premises. In general, registration will require from 800 rubles (the amount of the state fee for registering an individual entrepreneur) to about 20 thousand rubles (registration legal entity with the formation of the authorized capital).

The next point in organizing a business is actually looking for a place to work. And here it must be said that several options are available to an entrepreneur, depending on the range of services he wants to offer to his clients. In general, the size of the room for the laundry will be considerable, because you will have to have not only a washing area, but also ironing, dry cleaning, warehouses for consumables and ready-to-issue clothes, an area for sorting linen. As a result, the size of the laundry starts from 70 m 2 to 100 m 2. An entrepreneur should look for premises depending on the location competitive enterprisesbut still the most preferred places are sleeping quarters with a huge number of houses. It is usually not advisable to be located in the city center, because it is still more convenient for customers to return and receive clothes near their home. This significantly reduces the cost of renting premises, because in the sleeping quarters it is always lower than in the center. On average, the cost will be about 500-600 rubles per square meter of area (we mean premises not near roads, but somewhere among residential areas, for example, on the first floors of residential buildings, the main thing is that such a premises should be decorated as a commercial the property). In small cities it may be a little cheaper, but in megalopolises even such a room will cost much more. Also, when choosing a room, you should pay attention to how much it fits under given view business - that is, it must be connected to the water supply, technical equipment sewerage and water supply must correspond to the volume of water that will have to be used, that is, the calculations must be accurate, and it must be said that not every room may be suitable. Otherwise, you will have to deal with repairs, which will require additional investments, and here the amount may even exceed 100 thousand rubles.

When the issue with the premises is resolved, you can start searching necessary equipment... So, for a laundry, first of all, of course, washing machines are needed, moreover, professional, having a huge number of settings and working with different types fabrics. Further - dryers, sometimes extractors are purchased additionally, and also for the dry-cleaning zone you need to buy separate equipment. Suppliers today offer specialized machines as well as so-called finishing equipment that performs the functions of additional processing of contaminated clothing. Dry cleaning employees should perfectly understand how to work with the equipment (but about the selection of personnel - just below). The cost of equipment can be very different, for example, foreign cars will be much more expensive than Russian or Chinese ones. Moreover, it makes sense to consider Russian equipment - it is not always inferior in quality to foreign equipment, but at the same time it costs much cheaper, because transport costs are reduced and there are no customs. Chinese devices, in turn, are usually really inferior in quality, but they can be the cheapest solution, even taking into account customs operations and transportation. However, the cost of cars differs in other parameters as well; so for washing, drying and squeezing machines, the main parameter is productivity, that is, how much laundry the unit can process at a time; it is measured in kilograms, and here the simplest model has a maximum load usually no more than 8 kilograms. But for a professional laundry, this may not be enough; in general, manufacturers supply machines that can be loaded with up to 100 kilograms of laundry. Does it make sense to buy such expensive (and very large) equipment - the entrepreneur decides for himself. The cost of all these cars is approximately equal, starts from 70-100 thousand rubles, but the most expensive cars cost up to half a million (and sometimes more). Separate category there are technical complex units analogous to simple machines, for example, barrier-type squeezing machines cost 700-1400 thousand rubles, and the most expensive copies cost up to 5 million. But this is more likely equipment for a very large dry cleaner, which works not just with individuals, but with enterprises. There are additional devices that improve the washing process, for example, detergent dispensers (allowing you to fully automate the washing process even for the whole working day), but their cost will not be small - from 100 thousand rubles for each washing machine. Further - ironing machines, their main parameter is the area of \u200b\u200bthe working surface, so it does not always make sense to buy wide units, because the laundry does not expect to work with wide products. A good ironing press costs about half a million, but you need to buy them for a laundry much less than the same washing machines (a small laundry can be serviced by one such machine at all). Here you also need to understand that at least 100 thousand rubles will have to be spent on small additional equipment - boards, tables, racks and similar products. But the most expensive (necessary) machines will be dry cleaning machines. The cost of a normal apparatus starts at one million rubles, and although one machine may also be enough here, nevertheless, equipment for a dry-cleaning zone usually costs more than a simple wash zone. At the same time, it is usually pointless to open a laundry without the possibility of dry cleaning, because a significant part of customers are interested in this. Hence, it turns out that the cost of laundry equipment starts from 2-3 million rubles and can be several tens of millions, depending on how large the institution will be, that is, how many cars you have to buy. It is clear that even a small laundry will not cost one washing machine, sometimes up to a dozen of them are bought (and in large enterprises there are more than ten). If you buy used cars, you can save a lot. By the way, it should also be noted that all equipment must comply with the norms of noise generated, especially if the laundry is located not far from residential buildings.

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Once the equipment has been delivered and installed (and the installation should ideally be handled by the supplier), you can start looking for personnel for your laundry. To work in the laundry, you need to find people who have already worked in the laundry or at least understand how to use the equipment provided. A lot of people can work in such an enterprise, but much depends on the schedule of the laundry, as well as on its size. Moreover, sometimes the equipment in the laundry does not allow to fully automate the process, so people are hired in order to perform some duties, for example, ironing. It should also be noted that many laundries work daily, and the schedule may even be twelve hours. Under such conditions, it turns out that even a small laundry needs to hire at least 4 people. There must also be at least one receptionist, that is, a person who accepts and dispenses linen, works directly with clients. Additionally, if the entrepreneur himself is not going to be the head of his institution, then he will need to hire a director, and this person already receives from 30 thousand rubles. The laundry workers themselves receive from 20 thousand rubles (a person at the reception) to 30 thousand (employees who are directly involved in the work process). It is also worth noting that today some of the laundries offer good service to their customers, and the most common additional service - This is a visit to the client's house and delivery of the washed linen. Of course, the laundry can take extra money for this, and a considerable number of people order this service. If an entrepreneur decides to engage in this area, then he will have to hire a person who will deal with visits to the client. In other words, you just need a driver (the wages of these people are from 20 thousand rubles). But then you will have to buy a car for the company, which is engaged in the collection and delivery of linen. In general, the very minimum that will need to be spent on a car is 500 thousand rubles. A good car costs about a million rubles. Also, all business processes that are not related to making a profit by the organization should be outsourced. This includes bookkeeping, security services and premises maintenance.

The next point will be to search for suppliers of consumables. Depending on the services provided and the equipment used, consumables can be different, but this is almost always a huge number of different goods; however, in any relatively large city there is more than one company that supplies such products. At the same time, before purchasing equipment, you should familiarize yourself with what consumables will be required in the work. In general, they are purchased with the expectation that their cost will be covered by the provision of services, and together with all costs, the cost of providing laundry and dry cleaning services will not exceed 25% of the final cost. That is, the margin in this business is quite high, but you need to understand that maintaining a laundry is a rather costly event, and therefore you always need to ensure yourself a considerable flow of customers. A full-fledged advertising campaign can help here, that is, it makes sense to advertise in the local media and even create your own website. For the first time, you will have to allocate at least 100 thousand rubles, later, of course, this amount will be reduced, but some money will have to be constantly invested.

♦ Start-up investment in business: 940,000 rubles
♦ Payback period for dry cleaning: 24-48 months
♦ Business profitability: 15-35%

For the generation that grew up during the Soviet Union, the opening of a local dry cleaner was a familiar event.

At that time, this was not an attribute of luxury, but simply an obligatory component of every microdistrict.

In addition to the attitude to the availability of dry cleaning services, the sphere of ownership in this industry has changed in our time. Previously, it was entirely subsidized and generously funded by the state.

And now how to open a dry cleaning it is mainly private entrepreneurs who decide.

For a commercial structure to exist and make a profit, you need to invest a lot of money and effort in business development. The cleaning service for the population is no exception.

In addition, entrepreneurs now have to fight with young competitors, which are growing every day.

This is not surprising, because the existing formats of dry cleaners allow you to enter into business even with a small capital. And the potential profit is very attractive.

Let's figure out what you need to do in order to be successful by opening a dry cleaner.

Planning the opening of a dry cleaner

Dry cleaning project summary

Depending on the budget that the entrepreneur is ready to invest in the business, the format of the future establishment also varies.

Basically, three options are common:

Organization of a reception point.
This cannot be called a dry cleaning business to the fullest, since the entrepreneur only makes a place where customers take orders.
And the cleaning process itself is delegated to another dry cleaner.
This option does not require a solid cash investment, but you can not expect much profit either.
Creation of a mini dry cleaner.
In this case, the entrepreneur creates a small dry cleaner with a minimum standard set of equipment.
Subsequently, the business can develop into a whole chain of mini dry cleaners.
Great dry cleaning.
If the budget for starting a business is not particularly limited, an entrepreneur can immediately start with a large dry-cleaner, which will have high-quality equipment, have large capacities and offer a wide range of services.
For further expansion, it will be enough to open points of acceptance of orders in other parts of the city.
This option is the most profitable and has great potential. But the start-up investment will also be extremely serious.

Dry cleaning advertising campaign

Dry cleaning is one of a number of establishments whose customers are usually all the people who live in the neighborhood.

Such an "accompanying" business (this number includes pharmacies, bakeries) also needs advertising.

It's just that it will have little distinctive features.

Hire promoters to distribute flyers with advertisements in nearby crowded places - at intersections, markets, crossings, metro stations.
Order an advertisement on a local radio or TV channel.
It is imperative to introduce into the business a system of cumulative discounts or other conditions that encourage regular customers.

Carrying out promotions for cleaning clothes, original commercials, bright slogans - how many excellent options for attracting customers can you think of!

Target audience of dry cleaning

Fact from history:
In the first dry-cleaners, dirty, oily clothes were simply rinsed in kerosene. Then, after dissolving all the dirt, the clothes were hung up in order for the kerosene to dissolve. In this method, things did not deteriorate, were clean and did not sit down.

Main target audience cleaning business is represented by solvent people aged 20-55. They have an average income level, which allows them to sometimes buy expensive things for themselves.

A careful attitude to such purchases makes them go to dry cleaning several times a year.

It is these people who mainly visit the average point of receiving orders for dry cleaning.

Therefore, in the business of providing services, they value, first of all, the following factors:

how much does it cost to provide basic dry cleaning services;
what range of services are provided;
whether the item has high-quality and modern equipment.

Choosing a room for dry cleaning

Before you open a dry cleaner, you need to find the perfect room for it. A number of requirements are put forward to it:

For such purposes, only such a room is suitable, which is located on the first or basement floor, in the basement or in a separate building.
If an isolated room is chosen for a business, it should not be less than 80 meters from the nearest house with tenants.
For the dry cleaning to work properly, the height of the building must be more than 3 meters.
Sewerage, hot and cold water, electrical wiring must be carried out.
Everything should work properly and without interruption.
The building must have ventilation and heating systems functioning properly.
Usually, for the needs of dry cleaning, a room with an area of \u200b\u200b100 m 2 or more is chosen.

It is a well-known fact that in order to attract more customers, it is recommended to open a business in crowded places.

It is prestigious and attractive to have a dry cleaning service in the center, but the rental price is extremely high. In addition, in residential areas, the demand for dry cleaning services is high, and many will not want to go to the center in order to hand over their clothes, but will look for something closer to home.

In fact, both of these options can be successfully combined!

The dry cleaning itself can be opened on the outskirts of the city, but in each area there is an additional reception point.

This will reduce rental costs while maximizing audience coverage.

However, we must not forget about the business expenses for wages for additional workers and for the delivery of accepted clothes to the workshop.

How is the process of dry cleaning clothes,

shown in the video:

Dry cleaning staff

If the entrepreneur settled on a business option that provides for the opening of an independent dry cleaner, and not a reception center, 3 positions must be enrolled in the state.

The whole future success of the business rests on how professionally employees will perform their work!

Experienced employees will minimize the risk of claims, damage to clothing, and, therefore, business expenses to compensate customers.

In addition, it will allow not to invest extra in training people.

So how many people will it take? The staff for a small dry cleaner looks like this:

This list provides a minimum staffing level, taking into account the shift work schedule.

The technologist can combine his job duties with the ability to receive orders and advise clients.

But accounting, if the initiator of the business does not plan to keep it, can be entrusted to an outsourcing company or hire a person on a part-time basis with an hourly pay.

If you plan to open a clothing collection point separately from the main workshop, or even just one point, then transferring orders to a partner clothing cleaning company, the personnel for these points must also be provided in advance.

The salary is included in the financial section of the business plan.

Financial calculations of opening a dry cleaning

The cost of opening a dry cleaner

Monthly dry cleaning costs

Potential business risks

Dry cleaners are enterprises whose activities involve a certain risk.

The entrepreneur must determine these dangers for business in advance and provide a course of action if they arise.

Violation of the rules and requirements of the SES, which will lead to the closure of dry cleaning.
Introduction of new legal requirements for business.
Changes in prices for chemicals required for dry cleaning operations.
Damage to customer products, which will stain your reputation and incur costs.
Reduced demand for this business due to economic crisis or season.

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