Hostel layout. How to open your hostel from scratch in russia. Is it profitable and how much does it cost

Today hostels are becoming more and more popular because they offer tourists or just travelers an inexpensive accommodation option. At first, the main client base of these establishments consisted of students and traveling youth, and today adults of certain philosophical views (downshiftingists) are increasingly settling here. The rooms in these establishments resemble student dorm rooms.

In this article, we will analyze all the nuances of opening such a business option.

On the disadvantages and advantages of the hotel business

A distinctive feature of such a tourist shelter is the ability to rent not only a room, but also a bed. As practice shows, the hostel is popular among tourists not only because of the cheapness of housing, they are attracted by new interesting acquaintances and the opportunity to communicate with their own kind. As one of the activities, the hostel has its advantages and disadvantages.

The benefits include:

low cost of living (prices are much lower than in hotels);
the ability to rent a bed (very convenient for those who travel alone);
new acquaintances, interesting communication especially attracts young people, who are the main target audience;
convenience of accommodation (hostels, as a rule, are located near the center and places attractive for tourists).

Such a business also has its drawbacks:

the number of people living in one room;
the inability to save valuable things;
inconvenience of using the bathroom;
unavailability of additional services;
difficulty finding a suitable room.

But such shortcomings are often compensated by the owners (by arranging a safe where guests can keep money and valuables, organizing breakfasts in nearby cafes).

The European market for such services is distinguished by the presence of marketing alliances, which are still underdeveloped in our country. There are no regulated standards in the Russian Federation, which deprives the client of the opportunity to actually assess the place of residence in advance. In addition, many hostel owners use this.

Often, beginning hostels prefer to sell their services without intermediaries. On the initial stage this, of course, is more profitable, additional costs are excluded. But in the long term, this can lead to a narrowing of the market segment and low occupancy of the hostel.

What is needed to open such an establishment

Such establishments are considered to be objects of tourist infrastructure and obtaining special documents, permits, licenses is not required. You just need to register in tax office as a business entity and open a bank account for making payments. For this, either a simplified form is sufficient.

From the point of view of legislation, organizing a hostel is quite simple, but there are still several conditions. For example, it should be borne in mind that a person should be allocated minimum 5 m2 living space... There should be one sink for 6 guests, the toilet is designed for 12 people, the shower room - for 14. In case of opening in an apartment / separate room, no licenses are required, only compliance with the rules established by law:

do not open an establishment on the basement / basement floor;
comply with fire safety rules;
conducting migration registration of foreigners.

Accordingly, it is necessary to obtain a written permission from the fire inspection and SES.

If you have not registered an organization yet, then easiest This can be done using online services that will help you generate all the necessary documents for free: If you already have an organization and are thinking about how to facilitate and automate accounting and reporting, then the following online services come to the rescue, which will completely replace the accountant in your company and will save you a lot of money and time. All reports are generated automatically, signed electronic signature and is sent automatically online. It is ideal for individual entrepreneurs or LLC on the USN, UTII, PSN, TS, OSNO.
Everything happens in a few clicks, without queues and stress. Try it and you will be surprisedhow easy it became!

Room selection

The best option for the location of the premises is naturally the central part of the city. Its size depends on the number of beds, the minimum number is 10-15. Such a shelter can be arranged in a simple apartment of an ordinary high-rise building. The cost of rent for 1 m 2 is RUB 15,000 in a year... A three-room apartment is enough to accommodate ten guests.

A good option for opening a mini-hotel is to rent a separate building. You can, for example, rent 1 or a couple of floors. The average cost of 1 m 2 will cost from 10,000 to 15,000 rubles. in year. Repair with redevelopment will cost an average of 4,000 - 8,000 rubles. for 1 m 2. And to build a separate house for this purpose will cost about 5-6 00 000 rub... Therefore, the choice remains with the owner.

To open an institution in non-residential premises, it is necessary to register an LLC (limited liability company). It is a little more complicated and more expensive than IP. You will need companions and more paperwork.

The process of opening a mini-hotel in an apartment

To organize an establishment in a rented apartment, you should choose the most optimal option, taking into account many factors. We'll have to study the area, the availability of transport infrastructure, the contingent of nearby yards, etc. It is also important to find out if there are similar establishments nearby, and what is their effectiveness.

The successful development of such a business will largely depend on the neighbors and their attitude to such activities. Before renting a house, you should establish contact with them in order to avoid problems in the future (complaints about garbage, noise, etc.).

If you tackle the business responsibly and enthusiastically, you can justify the financial costs in about 6 months.

After choosing a place, it's time to equip a mini-hotel. In the case of settling in your own apartment, it is better to remove it from the housing stock. Otherwise, according to the current legislation, you will have to draw up a rental agreement with all guests. The rules for arranging hostels do not provide for the presence of single rooms, therefore, first of all, you will have to re-plan the apartment and repair it properly.

Features of the arrangement of the premises

The peculiarity of the room stock of such a hotel is that it 80% are single / double roomsand 20% of the larger rooms are usually bunk beds. All of them are standard by category (mostly mid-level). This determines the choice of furniture and plumbing fixtures: it is better to choose domestic products. 600,000 rubles. you can meet. The decoration of the rooms must meet the criteria of "light and clean". You should not save on beds, guests often check in only to spend the night.

Modern travelers are no longer attracted by chaotically placed beds and the availability of communications. They want to settle in a dwelling that is not just comfortable, but also unique in its own way, with its own unique face.

It is important to remember that a minimum of 5 m 2 should be provided for each guest in the dormitory, and the beds should be at least 75 cm apart.The presence of bright saturated colors, fashion trends and creative design solutions will make your hotel not only cozy, but also unique and attractive to visitors.

Staff

The main difference between small hotels is an individual approach to each client. The quality of their service determines the popularity and relevance of the institution. Therefore, the question of personnel selection should be treated responsibly.

According to experts, the productive work of a small hostel can be ensured by the availability manager (responsible for the smooth operation of the institution as a whole), administrator to receive and accommodate visitors, 1-2 maids, if possible cooks and his assistant.

Since administrators are the face of the institution, it is important to select sociable and responsive people for this position. It will be a plus if they speak English at a conversational level (it is easier to work with foreign visitors).

Advertising and marketing

Remember that most tourists are looking for a temporary shelter, usually via the Internet. Therefore, do everything to make it easy to find you there, do not skimp on advertising:

Here to help you popular social networks "VK", Facebook, "Odnoklassniki", etc., as well as regional media.
Undoubtedly the most effective advertising are the reviews of satisfied customers. A PR campaign can be built by attracting student youth, foreigners, etc.
International sites should not be ignored either, let their visitors book rooms online with you.
Submission will be no less effective. contextual advertising... The cost of such a service will be from 15 to 60,000 rubles. You can also resort to placing banner ads (text + photo).
Business cards are a popular advertising method. They are distributed in places of potential tourist congestion (railway stations, airports, universities, cafes, etc.). Free weekly newspapers can also be used for this purpose, minimum cost advertising module in which will be from 5,000 rubles, and a simple ad of 10 words only 2,000 rubles.
You can offer tour to agencies and corporate clients bonus discounts, seasonal promotions. Do not ignore schools, sports clubs that travel frequently.

The main thing is not to be limited to one direction: constant updating, searching for creative solutions, and most importantly improving and expanding the range of their services will become the best advertisement for such an institution and, accordingly, the key to its successful work.

How to make a hostel a profitable business

Today, the main service of all mini-hotels is the provision of beds for guests. But many tourist hostels already provide additional services for clients. Modern guests are ready to pay extra for both Wi-Fi and toiletries, and cosmetics.

Additionally, you can provide guests with the opportunity to use a safe, microwave, coffee maker, refrigerator, hairdryer and other types of equipment. The rental price can also include the cost of breakfast. By the way, variety is also important in the issue of nutrition: you can give the client the opportunity to cook it himself, you can involve personnel for this, or you can agree on cooperation with the owner of a nearby cafe. It is important here to constantly monitor customer requests and look for ways to satisfy them.

Useful tips for organizing such a business are in the following video:

Is it profitable and how much does it cost

When drawing up a business plan, keep in mind that in addition to the salaries of employees, utility bills and other minor expenses should be added to the costs of maintaining a mini-hotel.

Depending on the number of beds, the average income will be about 100-120 thousand monthly... Therefore, such a hotel (based on 10 people) will pay off in about 6-15 months (if maximum efficiency work). With minimal workload, full payback can be achieved only after a few years.

According to statistics, the average profitability of such a business is about 30%, so everything will depend on the organization of work and advertising of the institution. If we talk about net profit, then it can amount to an average of 1,000,000 rubles. in year. Again, everything will depend on many factors, and most importantly, on the ability and desire to work.

Today, more and more hired employees yesterday are striving to open their own business. Whatever the risks, the profit that you can bail out of the business every month will be able to cover the costs and, most importantly, it will give you an incomparable feeling of freedom and independence from the changeable mood of your boss or the intrigues of your work associates.

A hostel as a business is quite viable!

Today one of the most promising types of business is the organization of hostels. Their relevance is growing day by day, since tens of millions of people go on travel every year, and not everyone and not always have money for really expensive and luxurious hotels.

Economy class tourists are happy to resort to hostels. What are they? These are hotels that are inexpensive and look very much like a hostel. Those who consider the hostel as a business, first of all, are attracted to it by small costs even at the initial stage of organization. But the profit can be quite tangible due to the constant flow of people who want to settle in them.

History of the issue

By the way, hostels were first invented in Germany. The idea of \u200b\u200bthe Germans was so liked by representatives of the hotel business around the world that their experience was adopted and began to be implemented in various countries. Today, there are about forty million people who are fans of hostels. In this type of hotel, there must be a sleeping place, a kitchen for cooking, a bathroom and a bathroom or shower. At the same time, you should not spend a lot on design.

The most important thing in this matter is cleanliness, comfort and neatness. Very often, rooms are equipped with safes for storing clients' personal belongings. Rooms have six or eight beds. Hostel furniture is also not very luxurious. As a rule, these are single strong beds made of wood, reliable and practical.

How much does it cost to open a hostel?

In most cases, the main costs are spent on paying rent or purchasing real estate. Ideally, you should buy premises closer to the city center or to its historical sights. Remember that your guests will stay with you for 1-2 days. During this time, it is very important for them to have time to see as many interesting buildings or amazing places as possible, so they will give preference primarily to those hostels that are located in the immediate vicinity of their route.

Thus, it turns out that the hostel has a fairly high profitability. Having solved the issue with the premises, you will not experience special difficulties with others organizational issues... As for the staff, an administrator and a cleaning lady will be needed. The first one can work on a daily basis after three, that is, you need 4 people. Their average wage is approximately 20 thousand rubles.

Additional business

Also as additional earnings you can organize the preparation and delivery of breakfasts for your clients. You can equip a kitchen for about 80 thousand rubles. A separate shower and toilet can cost about the same amount. Don't neglect Wi-Fi yet. Its presence is very important, especially for foreigners.
And, most importantly, since there will be people you do not know in your rooms, make sure that an appropriate agreement is drawn up with a security agency. Not superfluous will also be a well-thought-out scheme of ready-made options for excursions, bicycle and hiking routes, picturesque places of the surrounding area. Before starting to organize your own business, take the trouble to compile detailed business plan hostel with a financial model. This will help you in the correct distribution of the funds you have and will accelerate your profit.

Pros of a hostel in front of the hotel

Even from the standpoint of a person inexperienced in entrepreneurship, the advantages of this type of hotel over a hotel are obvious: this is a large number of customers attracted thanks to cheap services, and to implement an idea in Russia, any house or roomy apartment can be used embody hostels in old buildings).

Among other things, you do not need to worry about the traditionally high level of service (required by ordinary hotels). As we have already noted, large funds for starting a business are not needed here. It is quite possible that you do not even have to take out a loan - you can get by with your own funds. The most important thing is to plan everything correctly. Do not try to give an exact answer to the question of how to open a hostel, whose business plan is not fully worked out or thought out. Otherwise, you will simply lose money.

How many years can the investment be recouped?

By the way, in continuation of the conversation about the advantages of economy class hotels. It is worth noting that today in Western Europe their number has long passed the figure of 5000. In Russia, there are still few such economical hotels. However, this area of \u200b\u200bbusiness is developing at a very fast pace. And it is quite possible that in 5-10 years our country will become one of the leaders in this market (in any case, all the prerequisites for this exist). Today the situation is the opposite.

The niche is almost completely free. This, in turn, creates a fertile ground. The profitability of a hostel in Russia can be very, very high. The main thing here is the correct organization (we will not tire of repeating this). A hostel's business plan should be thought out to the smallest detail. You must clearly understand for yourself what funds you need to invest and what benefit you will get from it. Only in this case can success be predicted. By the way, you shouldn't hesitate with this business either. If you decide, do everything faster, while there are no major players on the market.

Accommodation in a hostel is becoming popular during holidays. In addition to the main audience of students, other travelers have moved to the low-cost segment of the hotel business. Even foreigners are very interested in Russian hostels.

How to make money on this wave by opening your hostel from scratch? Let's get a look.

Making plans: finding a room and creating a hostel in it

The first thing to do is find a good place... What does “good” mean?

It is convenient to get to the hostel

A two-hour walk from the nearest bus or metro stop? It is not suitable for business. Travelers are divided into two groups: some think over the route, others go “wherever they look”. And nobody plans to rest in such places.

It's convenient to get out of the hostel

More importantly. A motel in the middle of nowhere won't make much money. A motel off the beaten path with no attractions will not work at all.

As a result, the most necessary places to create a hostel are in the center of Moscow. High cross-country ability, proximity to transport, good views... Guests who have chosen the hostel for a business trip, like tourists on vacation, will be able to quickly get anywhere.

Alternatively, the hostel can pick up a narrower niche if it settles on distant attractions. Cons: fewer clients, business depends more on the season. Pros: there is a tangible advantage over competitors. Rent outside the center - below.

Technical details of organizing a hostel from scratch

How much space is required to open a hostel? Usually - about 150 square meters or more. Depending on how many guests are planned. The most common solution is from 10 to 15 seats in two or three rooms.

Less is not in demand and will not recoup the costs. Travelers contact hotels for separate rooms. More is not very convenient. Harder to find space, higher rental, supply and risk costs.

The hotel business is seasonal, guests will arrive unevenly, and too large a room will greatly lose in profit. In addition, even in the non-residential fund, it will be necessary to reckon with the load on the local power grid and other utility restrictions.

How to create a hostel with the right layout?

A classic hostel starts with a major renovation in the chosen space. The former room is not suitable for a room for 6 people.

This is important: placement standards require at least 75 centimeters between beds, and at least 5 square meters for each guest.

Routine renovations are done in a few bright, light colors to attract customers without interfering with a relaxing break.

For individual design consult a designer. These are almost one-time costs, but they should be approached seriously and responsibly: the hostel "carries" a new appearance for a long time.

Interested in hotel business? Learn more about how you can buy a hostel in Moscow from the owner, how much it will cost and how quickly your investment will pay off.

Staff and equipment - to make the hostel happy

The room has been found, the marafet has been placed. The next step in organizing a hostel is people and equipment. Before the guests arrive, there is still a lot of work to be done: at the reception they should be met by sociable and responsible administrators. English is good, but not always necessary.

Here guests receive the keys to their rooms, linen, leave things in the lockers. Then they will need beds, kitchen appliances, bathrooms and toilets. Optionally - a recreation area. It is individual for each hostel, but the classic recipe is a Wi-Fi router, armchairs, TV, board games.

Approximate cost:

The price of a bunk bed is about 13 thousand rubles. You will need 5 pieces (≈ 65'000 ₽)
Linens. Full set - 1.5-2 thousand. 10 pieces. (≈ 17'000 ₽)
Several pear chairs ≈ 6'000 ₽ for 4 pieces.
Fully equip a bathroom - from 30 to 60 thousand rubles. A minimum of two rooms are required.
A kitchen with everything you need can cost about 30 - 35 thousand rubles.

In total - about 215 thousand rubles. Expenses for utilities and Wi-Fi will be significantly less, but monthly.

The hostel will also need a cleaner and accountant. In both cases, it makes sense to use a ready-made service - it is cheaper and more rational than keeping a staff for these positions.

Inexpensive marketing to make your hostel recognizable

Congratulations! You have passed the stages “how to open a hostel” and “how to organize a hostel”. It's time to think about advertising.

How to attract customers when all the preliminary work is done? There are many thematic sites for this, including Fast Travel, Trivago, Booking and others.

Some of them post ads for free. But this does not replace the need for your own website and social media accounts, where customers can leave their opinions and reviews.

Why are reviews good? The negative ones provide material for development, the good ones create a reputation. And reputation is the main source of income in the hotel business.

Hostel income and documents for a quiet life

Where does the hostel get the lion's share of its income to cover all of the above? Of course, with the provision of sleeping places.

But there are other types of profit as well. For example, you can find machines that make caramel or popcorn and borrow money from movie theaters and American motels. Or put any other complex technique (sometimes they even take money for using a microwave or refrigerator).

Some hostels provide parking, breakfast or video games for a fee. On the territory of the mini-hotel you can put ATMs or vending machines with drinks or sweets.

If there are many guests, it is worth negotiating with local attractions and museums to place advertisements for tourists.

It all counts commercial activities, and the hostels themselves, according to the legislation of the Russian Federation, fall under the category of simplified taxation. No special licenses are required, but you will need permission from firefighters (the premises must meet minimum standards) and the Sanitary and Epidemiological Service.

In addition, a garbage collection agreement and a lease agreement (or documents confirming ownership) are important.

Currently, the hotel business is developing at a tremendous pace and arouses increased interest not only among experienced entrepreneurs, but also among ordinary people who want to work for themselves, develop professionally, achieve new heights and success, do what they love and not depend in any way on the employer ... However, opening a hotel or a hotel requires not only specific knowledge, but also significant material investments, which not everyone can afford. The most suitable option for a person of average income is to invest in a so-called hostel. But at the same time with the idea, many questions arise: how to open a hostel, what documents are required, what is the competition in the market, whether this activity will bring profit, etc. Of course, any business is associated with a certain risk. Therefore, before leaving your main job and attempting to start your own business, you need to collect as much information as possible about the upcoming activities, carry out elementary calculations, weigh the pros and cons, and only after that make a final decision.

What is a hostel?

Before seriously thinking about how to open a hostel, you need to clearly understand what it is. In simple words we can say that a hostel is a mini-hotel, which usually occupies a small area and specializes in providing inexpensive temporary accommodation for tourists, young people, students, guest workers and everyone who wants to, who cannot afford to pay for rooms in hotels or hotels. Hostels are characterized by a block or corridor system of rooms arrangement, adapted to accommodate from 3 to 20 people. On each floor or block there is a shared toilet and bath (or shower), as well as a kitchen where guests can prepare their own meals at any time. It is really possible to find a hostel suitable for every part of the city. Photos of buildings and rooms can be viewed in brochures and in our article.

Initial capital required to open a hostel

The cost of opening a hostel depends on many factors. For example, those who are interested in how to open a hostel in Moscow should take into account that it will not be easy to do this in the capital. This is explained, firstly, by the fact that the competition in this area is simply enormous. Secondly, this is not the place for entrepreneurs with limited financial resources, since buying or renting premises will cost a lot of money. A similar situation is typical for St. Petersburg, although inexpensive hostels in St. Petersburg are more common than in Moscow. The situation is much simpler in small towns and settlements, where the purchase / lease of premises will be much cheaper. However, it should be noted that the profit in this case will be less.

Having made preliminary calculations, we can come to the conclusion that at the initial stage a businessman will need an average of 1.5-2 million rubles to open a hostel (rent of premises, repairs, purchase of furniture and equipment, paperwork, employee salaries, tax deductions). With proper business management, the hostel's profitability will be 50% or more.

Factors to consider when opening a hostel

In order to answer the question of how to open a hostel, it is necessary to take into account a number of important factors that can significantly affect the development of the project: strengths and weaknesses, existing opportunities and, accordingly, threats and risks. Among strengths it should be noted: a relatively low threshold required to enter the market (from 350 thousand rubles), a simplified taxation system. Weaknesses are profitability and payback period of the project. As for opportunities, in this sense, it should be emphasized that opening a hostel is a very promising direction in the hotel business, which makes it possible to develop and consolidate a strong position in the market. With all this, one should not forget that risks are inevitable. Keep in mind that you are far from the only ones who are thinking about how to open a hostel, the competition is growing every day (the market is growing by 45% every year). In addition, talent, entrepreneurial spirit, dedication and, of course, stress resistance are of great importance. The business is being built gradually, and one cannot count on immediate success.

What is required to legalize the hostel?

Despite the fact that many direct their gaze to the hotel business, only a few really think about how to open a hostel. That is why at the present time it is a rather promising direction with a real possibility of promotion. No special permits are required to open a hostel. This is due to the fact that hotel activities in the Russian Federation are not subject to licensing. All that is required is to register an individual entrepreneur or LLC in the prescribed manner, purchase a cash register and register it with the tax inspectorate, obtain the appropriate permits from the fire service and SES.

How to choose the right room?

Opening a hostel begins with finding a suitable room. The hostel can be located both in an apartment and in a private house. It all depends on the desire of the entrepreneur and his material capabilities. Not everyone can afford to rent or even more so to buy a house. It is much easier for those who are thinking about how to open a hostel in an apartment. The situation is even better for those who already own a space suitable for human habitation. In this case, it remains only to do quality repair, equip the premises, hire staff and get to work. The space for the hostel should not be less than 150-200 m 2. Otherwise, there is nothing to say about the benefit. The city's central streets are not a prerequisite for a good and popular hostel. Visitor reviews are the best confirmation of this. The maintenance of hostels located on the outskirts of the city is much cheaper, which, in turn, affects the cost of accommodation for visitors. The winners are both entrepreneurs and guests.

The most suitable furniture for a hostel

By planning start-up capital to open a hostel, it is worth considering the amount to be spent on the purchase of furniture and equipment. The most important element is buying beds. They should be single, preferably bunk (to save space) and as comfortable as possible. Entrepreneurs who know a lot about hotel business, do not skimp and prefer to order even orthopedic mattresses for their hostels. Naturally, these are additional investments, but rest assured that they will pay off in a short time. The cost of one fully equipped bunk bed is on average 15-20 thousand rubles. The number of beds required depends solely on the area of \u200b\u200bthe room.

In addition to beds, you will need to purchase wardrobes, shelves, bedside tables, electrical and household appliances. Do not skimp on quality, otherwise you will have to spend more money on repair or replacement of damaged inventory or equipment in the future.

Staff recruitment

After the premises have been selected, repaired and equipped, you should start recruiting. At least two administrators will be required to provide service to guests around the clock. Assuming that the working day will last 8 hours, you will need to hire three employees at the reception. In addition, you cannot do without service personnel: cleaners, maids, an electrician, security. The main requirements for hostel employees are: honesty, friendliness, stress resistance, teamwork, responsibility, etc.

How to properly organize the hostel's activities?

A huge number of questions and problems with the organization of activities arise especially from those businessmen who are thinking about how to open a hostel in Moscow, St. Petersburg and other large cities. The main reason for this is that the competition is serious here, and in order for people to choose a particular hostel, its owner should fight for it. The success of a hostel largely depends on correct organization activities. Therefore, first of all, you need to determine the target audience, which you should focus on. For example, young people, students, and tourists from the provinces are more likely to choose an inexpensive overnight stay. For them, comfort is not so important as cost. If your hostel is designed for such a contingent, then you should save on furnishings, but at the same time make reduced prices for accommodation. If you plan to open a hostel for business people, then you will have to allocate a place where a conference room will be located, equip a separate room in which you can conduct various seminars, trainings, business meetings, etc. The cost of living in such a hostel will be much more expensive. However, no matter what strata of the population the hostel is designed for, the service must be at the highest level and meet the needs of the guests.

Advertising campaign and opening of the hostel

Before opening a hostel, marketers recommend conducting a wide advertising campaign... The more people know about the existence of the hostel, the higher the flow of guests will be. Order advertising brochures from any printing house. They should be printed on high quality glossy paper. Come up with a catchy title and describe the advantages of the hostel. Leaflets can be distributed on the streets of the city, at the entrance to shopping centers, near hotels and hotels, at train stations, near universities and in places where students gather.

In addition, it is easy to place advertisements on special sites where future visitors can not only familiarize themselves with basic information about the hostel, but also book a room. Various social networks and blogs are also good advertising platforms.

conclusions

Opening a hostel should be approached very responsibly. Having learned how to open a hostel in Moscow or any other city in Russia, first evaluate your capabilities, think carefully about whether this business is right for you, identify all the pros and cons, and only then make the final decision. There is a lot of work to be done, so in the next few years you will have to completely forget about weekends and vacations. If you are confident in yourself and your strengths, then dare and take concrete action. With desire and diligence, success will surely come.

Quite a lot of people are wondering how to open a hostel in an apartment legally, but not everyone knows the answer to it. All because they did not study the information. To know the answer for sure, you just need to carefully read this article.

Disadvantages of the hostel

Before opening a hostel in an apartment legally or not, you need to know all the disadvantages of this business.

The first thing that I would like to note is the presence of strangers in the same room. Not all hostels offer a room. Usually tourists are provided with a bed in a large room. Not everyone will be comfortable with strangers in the same room.

Also, before opening a hostel in an apartment legally, you need to take care of a place to store valuable things. For guests very a big problem - where to leave valuable things, because there are many strangers in the room.

In addition, the shared bathroom also scares off visitors to some extent.

Firstly, it is impossible to visit it, because there is always someone there.
Secondly, even with very good cleaning, it is unhygienic.

Hostels do not offer additional services because this is a cheap overnight place, not a five star hotel. And this upsets numerous visitors.

There is also a minus from the business side - it is quite difficult to find a room for a hostel. After all, special requirements are imposed on it.

The downside is that marketing alliances are very poorly developed in our country, although this practice is widespread in Europe. This is just an agreement between the hostel owner, for example, with the owner of a nearby café, to provide guests with free breakfasts or discounted breakfasts.

Another point to think about before opening a hostel in an apartment legally is the compliance of the room with European standards. Of course, in our country there are no such standards, but such compliance, although it will cost a lot, will quickly pay off with grateful guests.

Most entrepreneurs, after opening a hostel in an apartment legally, decide that it is better to work without the help of intermediaries. At first, of course, yes, but over time this can lead to a narrower target audience and low hotel occupancy.

Hostel advantages

The disadvantages are clear, but what are the advantages of this business? What do you need to know before opening a hostel in an apartment?

The main reason hostels are popular is the inexpensive cost of living.

You can rent not only a room, but also a bed. This is a great solution for single travelers.

Main the target audience Are youth. This means that it will be interesting for them to communicate and meet new people. This means that they will not be confused by life in the manner of a hostel.

Most often, hostels are located near the center, which even more attracts tourists.

What you need to open

Of course, every novice businessman thinks about how to open a hostel in an apartment. You need to start by understanding the purpose of the hostel. It belongs to the tourism sector, and therefore does not require a lot of documents to open it.

The first step is to visit the tax office and register as individual entrepreneur or as a limited liability company. After registration, you need to open a checking bank account, to which all transfers will be made.

It turns out that before you open a hostel from scratch in an apartment, you do not need to run around all sorts of authorities and collect documents. But nevertheless, there are several mandatory conditions.

A minimum of five square meters of living space should be provided for each person in the hostel.
One sink should be installed for six people.
The toilet is designed for twelve people.
One shower cabin can be used by no more than fourteen people.

All the same applies to questions of how to open a hostel from scratch in an apartment. But there are also some nuances:

it is forbidden to use basements and basements for the hostel;
the room must comply with fire safety standards;
hostel owners must keep migration records of foreigners.

That is, to open a business, you also need to obtain permission from the fire service and SES.

How to draw up documents

If the registration cannot be done at the tax office, then you can turn to online services for help. Experts will help you collect the package of papers required for registration, this saves time.

When the organization is already registered, the issue of business support arises. With this, you can also contact accounting services. They will help you collect documents, save time and money. They are interested in customers, so there are practically no mistakes.

How to choose a room

Before thinking about how to legally open a hostel in your apartment, you need to analyze the territory. Naturally, it is best to open a hotel of this kind in the center. Especially if it is not the capital. The size of the room is chosen based on the number of beds. So, you cannot make less than ten beds in a hotel. An ordinary residential apartment is perfect, provided that the footage is observed. If we assume that the price per square meter will be in the region of fifteen thousand, then a three-room apartment for ten beds will be enough.

How to open a hostel in your apartment is more or less clear. But how can you do the same in a separate room? It's also a good option. In this case, the possibilities increase, for example, you can rent several floors. The price per square meter is about the same as for an apartment, but you can find premises where they ask from ten thousand. Redevelopment together with repairs will cost eight thousand per square meter.

Against the backdrop of all these calculations, the construction of a separate building, which will cost no more than six million, no longer seems such a crazy idea.

It is important that opening a hotel in non-residential premises complicates everything. For such a business, registration of an LLC, the presence of partners and an additional package of documents are required.

Algorithm of actions for opening a hostel in

apartment

Everything is not so difficult, you just need to follow a certain order. How to legally open a hostel in an apartment in Russia?

Before renting an apartment for a hostel or using your own, you need to conduct a number of studies. For example, find out what kind of people live around, their social status, the transport interchange of the area, the location of the house itself, the presence of shops and other necessary institutions around it.

To correctly assess the competitiveness of a future hostel, you need to find similar establishments nearby.

A lot in the hotel business depends on the neighbors. So that in the future the district police officer does not go to the entrepreneur often because of the huge number of complaints, you need to find a common language with neighbors.

It would be nice to write a business plan: "How to open a hostel in an apartment." If it is correctly drawn up, then the payback will take no more than six months.

When the place is chosen, they begin to deal with the arrangement. The first thing to do if a business is done in your own apartment is to remove it from the housing stock. If this is not done, then each guest will be required to sign a rental agreement. According to the rules of arrangement for hostels, there are no single rooms. For this reason, redevelopment must be done. In connection with such problems, you need to think ten times whether it is possible to open a hostel in an apartment and whether it is necessary.

Nuances of redevelopment

As a rule, in such hotels it is customary to have a certain number of double rooms, and the rest of the rooms are occupied by bunk beds. The repairs should be of the middle class, therefore it is easier to purchase the necessary furniture and materials from a domestic manufacturer. With such a repair, you can keep within six hundred thousand. The rooms do not need to do some unthinkable decor; clean and bright rooms will be enough. But you need to choose very high quality beds, because for many tourists healthy sleep is important.

The distance between the latter should not be less than seventy-five centimeters. The color scheme is preferably bright, because mostly young people will live there. This once again suggests that before opening a hostel in an apartment for illegal immigrants or foreign tourists, you need to think over the design very well.

Staff recruitment

It is the individual approach that distinguishes a small hostel from a huge hotel. The quality of service can make a hotel very popular or close soon. Therefore, you need to very carefully select personnel.

In order for the hostel to function normally, it is enough:

hotel manager;
administrator;
a pair of maids;
cooks;
assistant cook.

It has long been known that it is the administrator who judges a hotel or hostel. Therefore, to the question of what is needed to open a hostel in an apartment and it brought in income, you can answer - a good administrator. Indeed, the more pleasant and helpful the person at the reception, the more good reviews remains about the hostel. Important role also plays his ability to speak english language... Ideally, the administrator should be fluent in colloquial speech.

How to advertise correctly

Nowadays, most people are looking for refuge on the World Wide Web. This means that the main emphasis should be on advertising on the Internet.

Social networks such as "Facebook", "Twitter", "VKontakte", "Odnoklassniki" work perfectly. Recently, Instagram has gained immense popularity and attendance.
Word of mouth continues to work. If a person liked the service, then he will recommend the hostel to all his friends and acquaintances.
Contextual or banner ads (when a photo is added to the text) also show good results. The cost of such a service is rather big, but it will also bear good results. So this kind of marketing will cost up to sixty thousand.
Good old business cards are doing pretty well too. They need to be laid out in crowded places (cafes, bars, train stations, educational establishments). This also includes advertisements in free newspapers. This is not a very expensive ad, because a text ad can be published in it for two thousand, and a modular one - in the region of five thousand.
For travel agencies and corporate clients can develop special discount programs. But don't forget about sports clubs, schools or other establishments that are often on the road.

Only constant work can make a business successful. You cannot first find out how to open a hostel in an apartment in Moscow or a provincial city, and then just sit and wait for the profit to go into your own hands. Only constant service renewal, better service quality and new advertising can ensure prosperity.

Secrets of a profitable business

The main function of the hostel around the world was considered to provide accommodation. But over time, everything changes. Now the hostel also needs at least a minimum package of services. Tourists need Internet access, as well as toilet supplies and cosmetics, for which they are willing to pay.

In addition, you can put a hairdryer, coffee maker, microwave oven, refrigerator and other appliances in common areas.

With regard to nutrition, you can solve the issue in different ways. One of them is to give the guest the right to cook their own food. The second option is to have a cook on staff, which means you need to make a menu. The third option may be an agreement with the owner of the nearest cafe for the delivery of food or a discount for guests. It is important not to stand still and constantly evolve and add variety.

Some nuances

Today travel business very popular both in our country and in the world. This means that the competition even among hostels is huge. Therefore, the services provided must correspond to a given level. The modern tourist is accustomed to comfort, for this reason he is unlikely to return to a hostel that does not correspond to walking one star. And it is not the consumer who is to blame for this, but the entrepreneur. Due to competition, it was businessmen who raised the level of comfort for the same money. This trend has led to the fact that now a lot of money is needed to open a hostel.

A modest interior and a list of services will be in demand only if there is no competition.

Among other things, it is very important to build the correct algorithm for registering guests. Everything must happen on time and in accordance with all the rules.

Concerning household appliances, then there are also some nuances here. For example, it is better to refuse ordinary teapots. It will be much more convenient to use thermal pots. They are much larger in size and boiling water is always at hand.

You can also try to create a hostel website. First, it sets tourists up to trust. Secondly, where, if not on your own website, you can post complete information about your business.

Summing up, we can say that it is not enough to figure out how to organize a hostel in an apartment. It is important to learn how to lead and develop it correctly. Because time passes very quickly, and the level of development of mini-hotels is high. And consumer demands are constantly growing. But it is very interesting to create something from scratch and bring it to some grandiose level. It is possible that one hostel will lead to a whole chain of prestigious hotels around the world. To do this, you just need to work hard and not give up.

But not everything depends on the leader. Many points are related to the hotel staff. It should be composed of professionals who not only do their job well, but also love it. It is the person who plunges into business with his head, who will be able to make it better, not because the boss requires it, but at his own request. The collective mood is no less important. Recipe for success - friendly teamwho knows how to solve all the problems inside. Only when people are ready to help each other and listen will the matter be argued. If the team is quarrelsome, then they will simply drown the business with their squabbles. Therefore, the manager should be as responsible as possible when choosing employees. After all, he does not take servants for himself, but chooses a family for himself, on which the success of his brainchild depends.

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