Business plan for the production and sale of gypsum garden figures. Landscape services

Owners of private houses understand how difficult it is to independently zone a site so that it is aesthetically pleasing and convenient. It's easier to contact the studio landscape design and hire professionals to develop a plan and implement it. The service costs from 15,000 thousand rubles, since the time for work will take at least 1 week. With several experienced and skilled workers on staff, a landscape design studio will generate a good income. How to organize your business? Detailed business plan landscape design studio is presented below. The example was calculated using the average prices of the regions.

Company CV

Main activity: landscape design and gardening.

Form of taxation: STS 15% (income minus expense).

The purpose of creating the company: making a profit and satisfying the desires of users in landscape design and landscaping of their sites.

The main target users: owners of private houses, cottages, summer cottages.

Analysis is carried out before opening settlement where the company is planned to be located. If cottages are being actively built in the city, plots are bought and sold, then you will have clients.

Working hours: the designer works in the office and goes to the place, the office works from 08:00 to 19:00. You can contact the manager through the website.

Premises: an office space is rented in a remote part of the city with an area of 20 sq. m.

Registration form: individual entrepreneur. But if you plan to work with government agencies, for example, kindergartens, schools, parks, then it is necessary to issue an LLC. In the first year, the company plans to develop regular customers, so individual entrepreneurship is enough.

An individual entrepreneur is registered with the local tax service. The following package of documents is submitted for registration:

A statement indicating the main type of activity and two additional ones. The following fit into the form OKVED codes: 71.12.46 "Land management", 71.11.3 "Work in the field of landscape architecture and consultation."
Copies of the passport and TIN are notarized.
Receipt for payment of state duty in any of the banks.

Documents are not stapled; fastening with a paper clip is permissible. Submitted to the tax office for consideration. You can get a ready-made certificate in 2-3 weeks. During this time, the rest of the project is being implemented.

Based on the analysis of competing studios, a price list of services is compiled:

Service	Peculiarities	price, rub.
Work on projects
Standard design engineering	Sketching a sketch, general plan landscaping and gardening, drawing, planting plan for various plants, a list with an assortment, recommendations for the care of various plantings	450/1 sq. m
Premium package	Includes standard design service + calculation and design of system installation automatic watering, lighting, 3D visualization	700/1 sq. m
Gazebo project	Sketch for individual design, drawing with calculations, 3D visualization	7 500
BBQ project	Individual design and development of a technical plan	9 000
Departure to the client's place	Measurements, initial examination, consultations	250 in the city; outside the city - 30 per km
Landscaping and improvement
Paving paths	Paving or paving slabs	from 400 per sq. m
Laying and installation of soft flooring	Expanding geotextiles, backfilling with gravel, chippings, marble chips or pebbles	from 150 per sq. m
Sowing the lawn	Improvement of the lawn and sowing it with grass seeds	from 200 sq. m
Roll lawn	Delivery to the site and rolling of rolled grass	450 sq. m
Arrangement of a flower garden from annual plants	Arrangement of flower beds, selection of plant species, planting	from 500 sq. m
Plant hedge	Selection of the right type of plants, creation of conditions for growth, planting	from 550 sq. m
Planting undersized and shrubs	Planting a finished seedling, choosing a place for it	from 150 deciduous and from 350 coniferous
Tree planting	Site preparation and planting of a tree seedling up to 2 m in height	from 350 deciduous and from 500 conifers
Creation of a decorative relief on the site
Water	Preparation and creation of a reservoir with waterfalls, a fountain	3,500 per sq. m
Alpine slide	Arrangement and accommodation	Depends on the complexity of the project
Dry stream	Arrangement and accommodation	1 100 sq. m
Support services
Autowatering	Design, installation	negotiable
Purchase and selection of planting material (seedlings, seedlings, etc.)	Selection and purchase of seedlings in nurseries	negotiable
Lawn and tree care	Cleaning dry leaves and branches, cutting, feeding	500 per sq. m
Delivery of purchased planting material to the site	Delivery of plants to the site, unloading	1 000

Planting prices are indicated without purchasing seedlings. The minimum price on one site is 3,500 rubles. Each client is calculated separately, after the manager has inspected the site. For regular customers an individual discount of 5% or more is offered.

On average, the preparation of one individual design takes from 2 weeks. The implementation takes 3-4 weeks. On average, for a design project and implementation on ten acres, the company receives from 550,000 rubles. Price without the cost of materials and seedlings.

Project equipment

The work of the landscape design studio is aimed at satisfying the wishes of the clients. Work with customers takes place in several stages:

The client places an order through the website or directly at the manager's office. Conversation is being held to find out financial capacity and the wishes of the customer.
Departure of a specialist to the site, drawing up a primary project contract (sketch, 3D graphics).
Approval of the final version of the project by the customer.
Project implementation.
Delivery of the project.

For primary work with a client you will need a room. The office is rented with an area of 20 sq. m, not necessarily in the city center. This will save costs. The office carries out work with the client: consultations, presentations. When choosing a location, it is worth focusing on the presence of a number of cottage buildings. Your potential clients it will be easier to reach you. The room, depending on the state, is put in order. You should not choose an office where you need it overhaul... This will significantly increase investment and delay opening times.

To implement the project, you will need garden tools, light equipment. The inventory will be stored in the personal garage of the owner of the company, so as not to spend money on renting a warehouse.

To implement the project of a landscape design studio, you will need to purchase the following equipment:

Name	Quantity, pcs.	price, rub. (Total)
Office equipment
Computer desk	2	7 000
Computer chairs	2	6 000
Filing Cabinets	1	4 000
Bookshelves	5	6 000
Chairs	5	4 500
A computer	2	60 000
Color laser printer	1	25 000
Xerox	1	7 000
Software		15 000
Equipment for work
Garden tool	–	25 000
Motoblock	2	120 000
Special uniform for workers	5	12 000
Total		291 500

The amount of 291,500 rubles. - this is minimum costs to organize a small office space and equip a team of professionals for the implementation of projects. Reducing equipment costs is not recommended, as the monthly depreciation costs will increase. Used equipment has a lower cost, but if it breaks down frequently, the company will incur losses.

Personnel planning

The owner will be in charge of the landscape design studio. This is a person with experience in this field, who understands what landscape design is. He will be involved in the approval of projects, actively participate in their creation. Also, the manager is responsible for personnel management and marketing program companies.

Also on the permanent staff will be a surveyor, dendrologist, purchase and sales manager, accountant. A brigade of handymen is hired freelance. Since the business reacts to the seasonality, the company will have few orders in the winter and it is impractical to maintain a bloated staff.

Settlement with permanent employees is carried out twice a month - advance payment and settlement. The form of payment is salary. At the end of the year, bonuses are issued at the discretion of the manager. Individuals who have distinguished themselves are rewarded with bonuses throughout the year.

Costs for salaries and deductions for employees in various state funds in the table:

Together with deductions for the maintenance of a staff of seven people, 283,000 rubles will be needed. This money is included in the initial payment, since the first few months the firm's income will be minimal. During the summer, when orders increase by 70%, employees receive a percentage bonus for each completed order. The time sheet is kept by the manager.

Implementation plan

In winter, the number of orders is reduced by 70%, so the opening of the studio is planned for late winter - early spring. The presented implementation plan is designed to open on March 1. The implementation will take two months.

Each stage of implementation is described in the form of a table:

Each stage is controlled by the entrepreneur himself. It makes no sense to schedule the opening in late autumn, since in the winter months income will be minimal and the business will go into negative territory.

Expenses and income

The project will require investments:

Since the business is planned from scratch, the entrepreneur needs to find the entire amount of the initial capital in its entirety. To promote and implement the project, a bank loan was taken in the amount of 1,100,000 rubles. under 14.5%. The loan is issued for 5 years with a monthly installment of 33,000 rubles.

Monthly expenses

To keep the business afloat, the following expenses must be covered every month:

Monthly expenses can be safely added to the initial capital, since the company will only gain momentum for the first few months. It is planned to reach profitability in 3-4 months of work.

Income

Profits are influenced by seasonality, so the highest revenue is expected during the height of the construction season. In winter, the profit will fully cover the costs, but this is only 3 months. But in the summer, the company will bring at least 1,500,000 a month. Since the income falls to 500,000 rubles in winter, the average annual income is:

1,500,000 x 7+ 500,000 x 5 = 13,000,000 rubles.

The average profitability per month is: 1,080,000 rubles.

We calculate the net income, subtracting monthly expenses from the revenue:

1,080,000 - 423,000 = 657,000 rubles.

Let's calculate the profitability:

(657,000 / 1,034,000) x 100% = 63.5%.

Such high profitability is possible only with the correct promotion of the company and the presence of a constant flow of customers. To ensure a constant influx of customers, booklets are issued, advertisements in local newspapers are launched, and an agreement is concluded with developers. Construction companies will be happy to recommend you to their clients, but for a small percentage of the proceeds. About 10% of the total income will be spent on this per year.

The profit will be divided into several parts:

10% to incentivize partners.
20% for return to the main fund of the company.
70% for early repayment of loan obligations.

Eventually

The business plan of a landscape design studio with calculations has a payback period of 1 year. This period may be shorter or longer, depending on the availability of clients. To ensure that the business does not bring disappointment, it is necessary to analyze the activity construction works In your city. If the construction in the city is sporadic, then it will be difficult to find customers for landscape design. You need to invest in the project at least 1,100,000 rubles. This money can be borrowed from one of the banks, but the risks are increased. The business is suitable for an organizer with knowledge in the land improvement industry and at least 5 years of experience in this field.

LPB provides professional landscape services within the previously agreed budget. We help to make every corner of the garden beautiful and comfortable. We manage the customer's money rationally. We give a guarantee for the work performed. We work in Moscow, the Moscow region and other regions.

Weeds, ditches, construction. How to turn this into a well-equipped plot? For an answer, please contact our landscape studio... Tell us how you want to see the garden. The designer will listen to you attentively. Explore the territory. Will develop a landscape project... Of all types of services, we will offer only what is necessary to create a comfortable personal backyard space for each customer.

It is not always clean and comfortable in work on creating a garden. We keep this in mind and do not distract you from your business. We take care of all the troubles and hand over the finished garden to the customer.

Believe me, LPB has something to offer you and how to surprise you: 300 successfully completed projects speaks for itself.

You can find out the prices for landscape services in price list.

1. Design

development of a complete (optimal) package of documents;
development of a draft package of documents;
development of a draft express project directly on the site;
preparation of individual drawings:

* Calculations use average data for Russia

1. SUMMARY OF THE PROJECT

V this business plan considered a project to open a landscape design studio in the city of Krasnodar. The goal of the project is to create a highly profitable enterprise, make a profit and meet the demand of the population for design and decoration services. The studio will specialize in providing landscape design services, 3D modeling, and gardening. The clients of the company will be the owners of private city farmsteads, country cottages, summer cottages, corporate customers.

The region under consideration is favorable for the chosen direction due to the concentration of a large number of solvent population and the high pace of cottage construction, which guarantees an increased demand for landscape design services.

The volume of investments in the project is 1,670,000 rubles. Own funds will be attracted to implement the project. The main performance indicators of the project are shown in Table. 1.

Table 1. Integral performance indicators

2. DESCRIPTION OF THE INDUSTRY AND COMPANY

In 2014, the volume of the domestic landscape design market, excluding city parks and lawns, was estimated by specialists at $ 600 million. The greatest competition in this area exists in the largest cities of the country. For example, in St. Petersburg, according to experts from the Forum of the Landscape Industry, Park Industry and Industrial Floriculture, the market volume is about $ 200 million, annually increasing by 15-20%. The landscape design market in Russia, despite the abundance of new players, is considered not saturated - it does not yet come to tough competition.

The landscape design studio will be opened in the city of Krasnodar, one of the largest cities in the South of Russia: more than 854 thousand people live in the city today. The selected region is promising for creating a landscape design studio. According to the data for the first quarter of 2016, the region ranks third in terms of construction volumes in Russia, behind only St. Petersburg and the Leningrad region. The peak of housing commissioning in the region fell on 2014, then over the year this figure jumped to 20%. 2015 saw a projected decline associated with the crisis in Russian economy... However, despite the current situation, many developers in the Krasnodar Territory did not freeze their projects, and the construction of facilities continued at the same pace. In 2015, 3.5 million square meters of living space were commissioned in the Kuban, which became the second indicator among the constituent entities of the Russian Federation after the Moscow region. A favorable factor is that the development of the city consists mainly of low-rise buildings with adjoining plots. There are also a large number of cottages in Krasnodar. There are 23 cottage villages within the city today.

Professional set for creating business ideas

3. DESCRIPTION OF SERVICES

The landscape design studio will work in the "medium" segment, offering customers high quality services for affordable prices... The list of services provided by the studio is given in Table. 3.

Table 3. List of services provided

	Service	Description	Cost, rub.
LANDSCAPE DESIGN
	Design project (Standard)	Preliminary sketch, general plan of landscaping and improvement, dendrological plan, center drawing, planting plan, assortment list, recommendations for garden care	4000/100 sq. m.
	Design project (Premium)	Package "Standard" + autowatering plan, estimate for autowatering and work, outdoor lighting installation plan, visualization	7000/100 sq. m.
	Gazebo design project	Development of individual design, creation of a 3D model, preparation of drawings
	Barbecue design project	Development of barbecue construction and design
	Departure around the city	Departure of a specialist in Krasnodar for an initial examination, measurements, consultations	is free
	Departure for the region	Departure of a specialist in the Krasnodar Territory for an initial examination, measurements, consultations
IMPROVEMENT AND GREENING OF TERRITORIES
Improvement of territories
	Paving paths	Laying paving stones or paving slabs	from 800 / sq.m.
	Soft flooring device	Laying geotextiles, installing curb tape, filling with gravel, crushed stone, pebbles or marble chips	from 1500 / sq.m.
Landscaping of territories
	Sowing lawn	Arrangement of a sowing lawn made of cereal grasses	from 220 / sq.m.
	Roll lawn	Installation of a rolling lawn made of cereal grasses + delivery and installation	430-580 / sq.m.
	Flower garden of annual flowers	Arrangement of a flower bed of annual flowers (excluding the cost of planting materials)	from 600 / sq.m.
	Hedge	Creation of a hedge (excluding the cost of planting materials)	from 600 / m. shoulder straps.
	Planting deciduous shrubs	Planting deciduous shrubs (excluding the cost of planting materials)	from 150 / sq.m.
	Planting coniferous shrubs	Planting coniferous shrubs (excluding the cost of planting materials)	from 350 / sq.m.
	Planting deciduous trees (up to 2 m)	Planting deciduous trees up to 2 m (excluding the cost of planting materials)	from 500 / sq.m.
	Planting deciduous trees (over 2 m)	Planting deciduous trees over 2 m (excluding the cost of planting materials)	from 2000 / sq.m.
	Planting conifers (up to 2 m)	Planting coniferous trees up to 2 m (excluding the cost of planting materials)	from 1200 / sq.m.
	Planting conifers (over 2 m)	Planting coniferous trees over 2 m (excluding the cost of planting materials)	from 2500 / sq.m.
	Planting conifers (over 4 m)	Planting coniferous trees over 4 m (excluding the cost of planting materials)	from 5000 / sq.m.
	Planting deciduous trees (over 4 m)	Planting deciduous trees over 4 m (excluding the cost of planting materials)	from 4000 / sq.m.
RELIEF CHANGE
	Creation of a decorative reservoir	Arrangement of decorative reservoirs (fountains, waterfalls)	from 3500 / sq.m. 4900 - 7900
	Alpine slides creation	Device alpine slide	negotiable
	Creation of a dry stream	Dry stream device	from 1200 / sq.m.
ASSOCIATED AND AUXILIARY WORKS
	Creation of an autowatering system	A set of services for the creation of an autowatering system on the site	negotiable
	Selection and purchase of seedlings	Selection and purchase of seedlings in nurseries	negotiable
	Preparing the soil for the lawn	Preparing the soil for laying a roll lawn
	Delivery of planting material	Delivery of plants to the site
	Delivery of soil	Delivery of fertile soil	from 600 / cubic meter
	Site cleaning	Cleaning the site from construction debris	negotiable
	Garbage removal	Removal of construction waste	from 600 / cubic meter
	Weed grass	Weed herb	from 20 / sq.m.

4. SALES AND MARKETING

The main clients of landscape design studios are people aged 35 to 60 years. As a rule, these are citizens with a level of income "above average" and "high" who own private country cottages, land and cottages. The circle of potential clients can also include corporate clients - large and small organizations that have a need for design decoration of sites. Customer segmentation is shown in Figure 1.

Picture 1.

One of the features of the provision of services in Russia is the mentality: the Russian consumer is inclined to take an active part in the process of creating a site design. Often, several family members participate in the discussion of the future image of the garden plot, each of whom has his own idea of "how it should be." In this regard, the staff of the landscape studio must be able to take into account various wishes, correctly present their position regarding the technical and financial side of the activity.

The main consumer preferences for landscape design studios today are:

An integrated approach to the provision of services: according to industry experts, about 95% of Russian customers prefer to contact organizations that provide integrated services;

High quality of order execution, professionalism of employees;

Tight deadlines for the design and implementation of the order;

A clear budget;

Taking into account all the needs and wishes of customers;

Careful control over the implementation of the project.

In total, there are over 100 organizations in Krasnodar specializing in landscape design and design. The market is quite colorful. Most of it is multidisciplinary construction companies, the direction of landscape design in which is not a priority. About 10 companies can be classified as specialized: landscape design and gardening is their profile, and many of these companies supplement their services with gardening services, have their own nurseries and online stores, etc. Such companies have many years of experience, a long portfolio of completed projects, established relationships with suppliers and manufacturers. building materials and contractors. The staff of such companies can be up to 150 people. Another part is made up of small studios with a staff of up to 5-6 people, the key person in which is the designer. Often, designers do not have the practice of completed projects at all, despite the presence of information about landscape design on their own sites. Their work is focused on creating interior design, and landscape design is presented in the form of visualization and creative projects... As a result of this, a high spread in prices for services can be noted. Price for 100 sq. meters of the project can vary from 2,000 to 7,500 rubles. and higher, while the quality of the project will be strikingly different.

Ready-made ideas for your business

Sales are planned to be carried out in the city of Krasnodar and beyond. To attract customers will be used different ways including cold calling, distributing brochures and advertisements to potential customers, advertising in glossy magazines, maintaining groups in popular social networks(Facebook, Instagram, etc.). An important point at the start of the studio will be the formation of a positive image of yourself among potential clients. First of all, the clients of landscape design studios require proof of the professionalism of the staff. Therefore, it will be necessary to create a high-quality website where they can get acquainted with the designer's portfolio, see the projects previously created by him, make sure of the experience and competence of the staff. It is also planned to post useful articles on the site for people interested in this topic. The concept of the company will include a customer-oriented approach, taking into account all the needs of customers, and an affordable pricing policy. Forming a circle of satisfied customers, the company will collect material from positive feedback that can influence the decision-making of potential customers.

5. PRODUCTION PLAN

The process of providing services is divided into several stages: clarifying the needs of the client and his financial capabilities, visiting a specialist and advising on the details of the project implementation, directly preparing a design project, project implementation, construction support, and subsequent maintenance (if necessary).

To implement the project, you will need a room with an area of 20 sq. meters, which will house the office of the designer and sales specialist. An office is also needed for working with clients, conducting presentations and negotiations. Since location is not of primary importance, the office will be located in one of the dormitory areas of the city. This location, firstly, will help reduce rental costs, and secondly, it gravitates towards potential customers - there are several cottage settlements in the area with a large number of representatives of Central Asia. The premise will not require repairs, but a purchase will be required technical equipment and office furniture. The studio office will be open from Monday to Friday from 9:00 am to 6:00 pm.

On average, one order is completed in 1 month, at least 7-10 days are spent on creating a project. Taking in the calculations the average cost of services for the design of one hundred square meters (4000 rubles), the cost of a design project for a plot of 10 hundred square meters will be 40 thousand rubles. Together with the implementation, the cost of one comfortable one hundred square meters, as a rule, rises to 70-120 thousand rubles. rubles. Thus, the revenue from one implemented project reaches 1.2 million rubles. The net profit will be 270 thousand rubles. Upon reaching these indicators, the studio will be able to recoup itself by the 7th month of work. An important point in the field of landscape design is the seasonality factor, therefore, the maximum profitability indicators can be expected in the summer. During this period, you should lay a budget for the off-season.

6. ORGANIZATIONAL PLAN

An individual entrepreneur will be chosen as the legal form of activity of the landscape design studio. As a form of taxation - a simplified taxation system “income minus expenses” (USN15%). The implementation of the project will require the following main stages: recruiting and renting an office, purchasing equipment, hiring employees, establishing contacts with companies from related areas of activity, marketing campaign to attract customers. The start of activities is planned to begin in April, before the start of seasonal sales growth.

Management functions will be carried out by a leader with experience in the field of landscape design for more than 5 years. The manager has knowledge in the field of dendrology, practical experience in the construction and design aspect of the activity. He will be responsible for the creation of design projects, personnel issues, and the definition of marketing policy. Also, the company's staff will require a surveyor, agronomist, dendrologist, sales and procurement manager and accountant. Other responsibilities relating, in particular, to the implementation of projects and construction, will be assigned to representatives of third-party companies. Since the landscape business has a pronounced seasonal character, it is possible to attract seasonal workers. Staff salaries will be maintained during the off-season. Table. 4 shows the staffing table and payroll.

Table 4. Staffing table and wages fund

	Position	Salary, rub.	Number, people	Payroll, rub.
Administrative staff
	Accountant
Sales staff
	Sales Manager
Production personnel
	Surveyor

	Land surveyor
	Dendrologist
	Total:			160000
	Social Security contributions:
	Total with deductions:			208000

7. FINANCIAL PLAN

The total investment in the project will amount to RUB 1,670,000. Among the key costs can be called the cost of purchasing a truck (600 thousand rubles). More points of investment costs are given in Table. 3 of this business plan.

The financial plan of the project is developed for a three-year perspective. All types of studio expenses were taken into account, including tax and social contributions, the factor of seasonality of demand. Appendix 1 gives a detailed traffic report Money, information about the planned revenue and net profit. Table. 5 shows the studio's fixed costs.

Table 5. Fixed costs enterprises

8. EVALUATION OF PERFORMANCE

To assess the effectiveness of the project, generally accepted integral performance indicators are used, including net present value, profitability ratio, payback period and discounted payback period. To account for the value of money over time, a discount rate of 10% is used.

Analysis of the indicators that are given in Table. 1., allows us to talk about the investment attractiveness of the project and its high prospects in the next 5-10 years. In particular, the indicator of net present value (NPV) significantly exceeds the volume of start-up capital investments - 4,836,669 rubles. against 1,670,000 rubles. respectively. The internal rate of return (IRR) is higher than the discount rate and the return index is higher than 1.

9. RISKS AND WARRANTIES

The rich experience of foreign and domestic studios does not allow us to name this direction business with a high level of risk. The field is well mastered, and the high level of demand for design and decoration services in the region under consideration affects the reduction of risks.

Nevertheless, it is necessary to foresee the possible risks associated with the implementation of the project, assessing the severity of their consequences and the likelihood of occurrence. detailed information the possible risks are given in Table. 6.

Table 6. Potential risks and ways to prevent them or their consequences

Risk factor	Probability of occurrence	The severity of the consequences	activity
Failure to achieve planned sales volumes			Hiring a sales representative with experience, a well-thought-out marketing policy at the preparation stage, careful processing of the market, setting an effective pricing policy
A sharp drop in the population's ability to pay			Revision of the range of services provided, preparation of an "anti-crisis" proposal, minimization of costs
Increased competition			Creation of strong positions at the first stage of work, image advertising, establishment of strong relationships with customers in a certain area of activity

It might be helpful to read:

	NAME	AMOUNT, rub.
Equipment
	Office equipment
	Purchase of garden equipment and tools
	Buying a truck
Intangible assets
	Site creation
	Purchasing software


Working capital
	Working capital
	Total:	1670000