Features of field tire fitting: business analysis, financial planning, work organization, recommendations and reviews. Tire service business plan Business open mobile tire service

  • What documents are needed to open a mobile tire service
  • Do I need permission to start a business
  • Business technology

Tire service has always been considered the most demanded service in a car service. Despite the emergence of more and more "garage" services, primarily due to the low costs of starting a business, there is enough work for everyone. Moreover, every year the number of car owners and Vehicle only increases.

Today, a new promising direction appears in this area - mobile tire fitting or tire service on call.

Mobile tire fitting is a van with built-in tire fitting equipment (compressor, balancing, tire changer, etc.), which provides services for the replacement and repair of car wheels on the client's territory. Plus, some vans are equipped with oil scraper equipment and equipment for minor repairs, which increases the possibilities of mobile tire fitting. In general, in terms of the range of services, mobile tire fitting is in no way inferior to its stationary colleague, and even benefits from the ability to change its location.

What are the advantages of mobile tire fitting:

  1. The ability to serve remote settlements and outskirts of the city, where, for economic reasons, it is not profitable to install a stationary tire fitting .;
  2. Work on the client's premises, both private and corporate. You can service cars on an emergency call on the highway;
  3. No rent or purchase required land plot... In some cases, it is only necessary to rent a warm garage.

How much money is needed to start a business for organizing a mobile tire fitting

According to players of this market to organize a mobile tire fitting, you will need to invest at least $ 60 thousand. The main costs include the purchase of a van based on foreign models, such as Peugeot or Mercedes Sprinter - the price is about $ 40 thousand. That being said, purchasing a used van can significantly reduce your initial investment. You can also find offers from the Russian car industry, in the person of GAZ vehicles.

Buying a new car of domestic production will cost $ 25-30 thousand.

You will also need to purchase and install tire fitting equipment in the van, the list of which does not differ much from the stationary one. To install it, the area of ​​the cargo compartment of the van must be at least 12m2. It should also be borne in mind that in addition to the equipment itself, there must be room in the van for two workers. For example, the well-known GAZ 2752 "Sobol" is not suitable due to the lack of the necessary space in the cargo compartment.

What equipment to choose for mobile tire fitting

  • Tire changer;
  • Balancing machine;
  • Gasoline generator set up to 12 kW;
  • Jacks with a lifting capacity of up to 3.5 t;
  • Pneumatic tool with a set of heads;
  • Portable pneumatic equipment;
  • A set of tools for minor car repair;
  • A set of consumables for balancing discs and weights;
  • Sealants, patches, fungi, adhesives and cleaning fluids;
  • Oil scraper equipment - extractor for oil change.

The cost of a complete set of equipment ranges from $ 10,000 to $ 20,000.

The rest of the funds are spent on creating a logo, website, corporate identity companies and promotional events.

How to start a business of organizing a mobile tire fitting

According to businessmen who have been working in this business for several years, the most difficult thing at the beginning of opening a mobile tire fitting is the client base. You have invested a lot of money in the business, but no one knows about you yet. And if the city is small, then the service itself turns out to be "a wonder". Therefore, at first you will have to work at a decent disadvantage until you have a decent base of regular customers. Maybe that's why novice businessmen with a very limited budget shouldn't go into big debts when buying new expensive equipment. The best option would be to buy a used car and equipment, even if it is domestically produced. And after the business has started, you can buy Mercedes and expensive imported equipment.

Speaking about the clients themselves, the lion's share of them falls on organizations with a large fleet of cars (ATP). Yes, it is corporate clients who find it inconvenient to use stationary tire changers, since it is not so easy to “change” the entire car park for spring tires when all the tire fitting points are packed with queues. But the mobile version just solves their main problem - the tire service comes to their base and changes tires on all vehicles.

Also, a part of the clients is accounted for by cars "knocked out" on the highway and private clients, who appreciated the advantage mobile version... As for the price level, it should not be higher than in a stationary tire changer. Let the client overpay only for the distance or "delivery" of the tire fitting to the location of his car.

Do not discount such an important task as the selection of qualified personnel. Finding good car mechanics is not easy today. They are either already occupied by competitors, or they are working for themselves. And, as you know, the client first of all goes to the master. Be that as it may, you will have to employ at least 3 workers so that they can work in shifts. Moreover, each of them must play the role of a driver and a locksmith at the same time.

Mobile tire fitting services can be successfully combined with tow truck services... Business investments in this case will be slightly higher, but this will significantly expand the circle potential clients.

Which OKVED for the mobile tire service business to indicate

When filling out an application for registration, you must specify the OKVED code 50.20.1 " Maintenance and repair passenger cars».

What taxation system to choose for a business organizing a mobile tire fitting

For the legal operation of the mobile tire service, you will need to register individual entrepreneurship or entity(OOO ). Each of the data organizational forms there are pros and cons. For example, registering an individual entrepreneur is much easier and several times cheaper than registering an LLC. But in the event of litigation, the individual entrepreneur risks all his property registered for this individual, but the LLC risks only its authorized capital.

As a taxation system, you can use the simplified system (STS) or buy a patent. What is more profitable? It depends on several factors, such as the estimated profitability of the business, the cost of the patent in your area, and so on. In any case, you need to calculate each option and only then write a statement about the transition to the desired special. mode. For detailed information read the article: choice of taxation system.

After you arrange the first workers in a mobile tire service, you need to register with the Pension Fund of Russia and the FSS (non-budgetary funds) as an employer. According to the law, for your employees, in addition to personal income tax, you are still required to pay monthly insurance premiums to the specified funds.


How much can you earn on a mobile tire service?

Initial investment in the project - 715,500 rubles;

Break-even point - 3 months;

Payback period - 10 months;

The average monthly profit is 134,280 rubles.

2. Description of the business, product or service

Number of cars on Russian roads increases rapidly every day. And due to the contrast of the weather and the large number of broken roads, each car requires replacement of tires, pads, as well as wheel balancing. Consequently, while the automotive market is growing, the demand for tire workshop services will also increase.

Since we live in an age of high technologies, and the main resource is information, the opening of a tire fitting becomes possible even for a novice entrepreneur who knows the basics of car service. The main thing is to determine the main factors of success for this type of business, competently organize the process of providing services, assemble a team of professionals and make a forecast cash flows before the payback period of the project.

First, you need to determine what services the tire workshop will provide. This business plan considers the opening of a stationary tire service. In this case, the entire list of services related to the operation of wheels is provided at the location of the workshop. However, as the business develops and the base of regular customers is formed, it will be possible to consider the possibility of developing the direction of mobile tire fitting. In fact, this is an exit car repair shop, which provides services in a place convenient for the client (including right on the road).

In addition, tire fitting is classified according to the type of serviced cars: cars, trucks, exclusive (usually expensive sports cars). You need to start a business with the maintenance of cars.

The list of the main services provided by the tire workshop includes: removal and installation of a wheel, removal of a tire from a disk, installation and balancing of wheels, cold and hot repair of tires and tubes.

Acceptance of cars is carried out by appointment or on a first come, first served basis. Two masters are constantly working, which allows you to quickly service a large flow of motorists.

This type of business has a pronounced seasonality: November-December, as well as March-April are periods of excitement, because all motorists change tires. During these months, revenue from one point can be up to 700,000 per month, since 15 to 25 cars are serviced daily. However, in other months, the demand may decrease to 4-5 people per day, i.e. revenue per month will be about 100,000 per month.

To ensure a constant flow of customers, the company is constantly improving in the areas of service, marketing, optimal pricing.

3. Description of the sales market

The target audience of the project can be considered according to the following main parameters:

Vehicle type. When launching the project, the main clients are car owners. In the future, you can consider the maintenance of trucks.

Territorial proximity. If you have a tire service in a residential area, then the target audience will be made up of the inhabitants of these areas. If the tire service is on a busy highway, then the customers are passing cars. Moreover, the more often a motorist's route passes through a tire workshop, the more likely it is that he will turn into a regular customer.

Gender and age of the client. More than 60% of clients are men of the economically active age from 20 to 45 years.

In a city with a population of more than 1,000,000 people, the number of tire shops can be over 600. However, about 30% of them are workshops "in trailers" with a low level of service and a weak reputation. Clients come to such places only in case of emergency, when there are no proven workshops nearby. About 25% of the market is occupied by the services of car dealerships and large car services, whose prices are higher than the market average. Consequently, only 50% of all companies operating in the market are direct competitors.

What does a quality service include?

  • Possibility of pre-registration by phone;
  • Waiting room (water cooler + TV and internet);
  • Convenient opening hours: from 6.00 to 24.00 daily;
  • The ability to go to night shift by appointment;
  • Issuance of SRF for rendered services;
  • Possibility of providing mobile tire fitting services (in the future).

As a rule, if the client liked the service and is satisfied with the location of the tire workshop, then he will regularly service not only his car, but also the cars of other family members.

Location is the main and most significant competitive advantage... Since the list of tire fitting services is rather limited and does not require high qualifications of workers, the client chooses a workshop for the convenience of location. As already noted, tire fitting should be located either in a densely populated residential area or on a highway with a large flow of cars.

The main criteria for choosing a room:

  • residential area;
  • proximity to a traffic intersection;
  • visibility of the signboard and premises from the side of a busy road;
  • proximity to a major gas station.

Thus, the client can use the tire fitting services by appointment, at any convenient time(before / after work), as well as wait for your car in a comfortable environment.

4. Sales and Marketing

The main goal of marketing activities in this area of ​​business is to turn visitors into regular customers. And in order for a regular customer to serve not one, but several cars, you need to look for potential customers who have either a family car park or a working car park.

Marketing

Sales

As for sales, you need to create a base of regular customers and periodically call them with a reminder of the need to change tires, or with notification of current promotions and special offers.

In addition, the system for the introduction of bonus cards is very popular. With each purchase, the client will be credited with 2% of bonuses, which he will be able to pay next time in the same workshop. To do this, a computer is installed in the workshop with an appropriate purchase accounting program.

5. Production plan

The first thing that needs to be done to organize a business is registration as individual entrepreneur... The registration procedure takes about a week. Taxation system - UTII. The tax is calculated based on the number of employees hired. The tax is paid quarterly. You will spend about 2,000 rubles for registration (when contacting a legal organization).

Room structure:

workshop for tire mounting - 40 sq.m,

utility room - 9 sq.m,

bathroom - 6 sq.m,

waiting room - 10 sq.m.

Total - 65 sq.m.

From the point of view of the Sanitary and Epidemiological Station, tire fitting is one of the types of car service. Therefore, the following requirements are imposed on the workshop:

  • the presence of a water supply;
  • a separate room (outside residential buildings and public buildings);
  • the presence of ventilation;
  • explosion-proof lamps and electrical appliances;
  • availability of heating;
  • the presence of at least one window;
  • finishing of floors and walls with moisture-resistant and explosion-proof materials;
  • the presence of a bathroom and a shower for the staff.

Premises rental - 42,250 rubles. Furnishing and finishing the premises will cost 200,000 rubles.

After graduation finishing works you should start buying equipment. You will need a tire changer, balancing machine, jacks, pneumatic ball, compressor, etc. The total cost of equipment and consumables will be 306,000 rubles.

As for employees, at first all organizational work, as well as work with clients, must be performed by the business leader. So you will receive feedback from customers as quickly as possible, establish a purchase accounting system, and be able to quickly eliminate all shortcomings. At the same time, two foremen should be in the workshop every day: the shift supervisor and the foreman. The salary is completely piecework: the senior foreman receives 20% of the order, the foreman receives 15% of the order. The staff includes 4 employees (two per shift).

6. Organizational structure

The staff is formed on the basis of the responsibilities that must be performed for the full-fledged business.

On initial stage all the administrative and organizational part of the work can be performed by the head. His responsibilities include the development marketing strategy, communication with customers, search for new opportunities for development and wide coverage of the market, establishing contacts with suppliers. In addition, it is he who pays for the work of the foremen, forms the staff, gives the order to work in the shop, monitors the order of execution of orders.

At that moment, when there are too many clients and one person is not able to cope with all the responsibilities, a manager will enter the staff. In the future, two managers will work according to the following schedule: 2 working days after 2 days off. Their responsibilities will include:

  • Maintaining a customer accounting system;
  • Working with clients by phone and stationary;
  • Formation of a recording album for each master;
  • Calculation of clients and statement of SRF.

The manager's salary is formed of two parts: fixed and percentage. Stable wage is 17,000 rubles per month and 5% of the amount of orders for all shifts of this manager.

The work in the workshop is performed by foremen. In a shift, two people work at the same time: a senior foreman and a foreman. Any application first goes to the senior foreman, who decides to delegate certain stages of work to the junior employee. The finished work is also handed over to the client by the senior foreman. He also answers questions that the client may have. It is because of the additional responsibility that his salary is higher than that of an ordinary master.

Almost every resident of the country who has a car needs tire fitting services. Tires must be replaced twice a year - before the start of winter and at the end of this time of year. In addition, due to the appearance of punctures and cuts, the wheel becomes unusable. Only the tire service will be able to replace the tires and repair them. In order not to go to a stationary tire service located on the other side of the city, you should contact a mobile tire service represented by a van, which has inside necessary equipment... Two or three specialists will quickly perform the required work and the client's car will be ready for full and safe operation.

Reasons for the demand

Mobile tire service is in demand both in small cities and in large metropolitan areas of the country. You should take advantage of this and try to open a business in this direction.

Unlike stationary tire shops, the mobile has the following advantages:

  • no need to purchase a land plot. As a rule, significant funds are spent on this;
  • no need to erect a capital structure where services will be provided. Also carry out repair work in it and pay for communications;
  • the ability to quickly respond to requests from customers. It will be possible to reach any place, depending on the distance, both in a few minutes and in hours;
  • the presence of a permanent client base. There is a huge number of drivers who, due to the distance or lack of free time, cannot visit the stationary tire service. They will regular customers mobile;
  • minimum costs for customer search and advertising. A van based on a gazelle, on the basis of a trailer or other vehicle will also be a mobile outdoor advertisement. It is enough to place a contact phone number, the name of the company on the body, and also list the services offered. To increase popularity, it is not forbidden to distribute business cards through workshops, gas stations and roadside establishments. The popularity will grow every day, and with it the number of customers.

To provide services, you will need a capacious domestic or foreign van. Moreover, the free space in it must be at least 13 m2. There will be 2-3 workers constantly moving in the van. It is worth choosing specialists wisely. They must be experienced auto mechanics with a driver's license. Only in this way will employees be able to combine the duties of a driver and a tire changer.

Range of services

It is desirable that the following appear in the list of services provided:

  • wheel balancing and pumping;
  • installation of tires;
  • change of wheel disks;
  • repair of tires.

Potential clients

Mobile tire fitting, as a business, is good because it has serious prospects. After all, it is in demand among:

  • organizations and enterprises with one or more vehicles on the balance sheet. These are taxi companies transport companies and ordinary firms. It is extremely important for them to send all equipment to stationary tire fitting. Accordingly, they especially need mobile tire fitting services. It is possible that it will be possible to conclude a contract for the provision of services;
  • car owners from small towns, villages and villages where there is no stationary tire service at all. It is difficult for them to travel tens or hundreds of kilometers to change tires;
  • drivers who got into an unpleasant situation - there was a puncture or cut of the slope in locality or beyond. It will no longer be possible to get to the stationary point on its own.

The working process

A modern round-the-clock mobile tire service must work promptly. As soon as the application was received, immediately go to the specified addressee. Quickly perform a previously agreed set of works - disc replacement, pumping, tire change or other activities.

If applications are not received from clients, then it is worth driving through the nearest villages and villages where you can offer your services.

Mobile tire service customers receive the following benefits:

  • service in the most convenient place. Whether close to home, work or in the middle of the track;
  • you will not need to transport the car to the place of repair;
  • saving time. Considering the huge traffic jams, you will have to spend at least 30-60 minutes on the road alone;
  • no need to queue. They are especially large at the beginning and end of winter, when there is a planned replacement of summer tires with winter tires and vice versa.

Necessary equipment

The main

To open a mobile tire service, you will need not only to buy a van and find specialists, but also to purchase equipment. Namely:

  • pneumatic compressor equipped with a receiver;
  • wheel balancing machine;
  • machine with pneumatic explosion;
  • device for installing low-profile tires;
  • electric generator;
  • jack with a lifting capacity of at least 3 tons;
  • pneumatic wrench;
  • Voltage regulator;
  • hose reel;
  • end heads of all diameters;
  • tire inflation gun;
  • various expendable materials;
  • lighting devices - lamps or spotlights;
  • shelves made of wood or plastic.

This list contains those units that are necessary for the provision of full-fledged services. They can also be found in any stationary tire fitting.

All equipment can be found on sale today. It is possible to buy both as a set and as separate units.

Additional

Over time or immediately, you can significantly expand the list of services provided. The question immediately arises - what is needed for this? Only the purchase of such equipment as:

  • a device for vulcanizing cars;
  • inflation of tires with nitrogen;
  • station for refueling air conditioners with freon;
  • oil change tool;
  • devices for heating and everything that is required for its operation. These are thermal insulation, corrugations and a pump;
  • various hand tools;
  • starter charger for 12V, 24V and 220V;
  • pneumatic emery;
  • heater.

On average, you will need to spend about 100 thousand rubles for the purchase of additional equipment.

How much does it cost to open

Before you open a mobile tire service and consider it as a business, it is worth considering the costs that will go to opening. They add up according to the money spent on the purchase of equipment and a van. If the budget is not so large, then purchase additional equipment whenever possible. It is not involved in the main work, and, therefore, it will not be able to influence the quality of the primary activity.

  • purchase of a minibus or van, as well as equipment. About 700 thousand rubles;
  • expenses related to starting a business - 100 thousand rubles. It will be possible to issue documents for opening in short term, since there are no special requirements for this type of business.

In total, the final amount is 800 thousand rubles. It may vary depending on the region, but not significantly.

How much can you earn

Any business should not only pay off, but also be profitable. When calculating the profit from mobile tire fitting, one should take into account that about 10 vehicles will be serviced daily. In this case, the main service will be the replacement of a set of rubber. Mobile tire service works around the clock - 30 days a week. There are 2 shifts of workers, two people each. One of the employees is the business owner. Considering that the cost of replacement will be 500 rubles, then 150-180 thousand rubles will be released in a month. About 35 thousand rubles are spent on fuels and lubricants and consumables, and 100 thousand rubles will be spent on other expenses (salaries, advertising and taxes). Simple calculations make it clear that the net profit will be 45 tr. The business will pay off in 18 months.

How many cars do I need to maintain per day to make the activity self-sufficient?

The service for calculating the break-even point will help answer this question. At least 8 cars should be serviced per day and have an income of 4,000 rubles per shift.

For successful start and developing your own business is necessary good idea... However, it is not at all necessary to invent special offer for future clients of your private business. According to many successful entrepreneurs, they simply took the strategy of already operating enterprises and added a small feature. We invite you to evaluate the possibility and prospects of opening your own mobile tire workshop.

The success of such an idea is beyond doubt, regardless of the size of the settlement in which you will build and develop. own business... In every city there are cars that need to be changed, holes and ramps must be repaired, wheels must be balanced or straightened, and rims must be replaced. The development of mobile, as it is also called, exit tire fitting is facilitated by both a sharp change in temperature and changes in driving, as well as the technical condition of city roads.

What can you offer your clients

The range of services that your company will offer to motorists in your city is wide enough and depends on the equipment you have purchased. The "standard" list of services provided to your businesses includes:

  • Changing or editing rims.
  • Replacement of wheels.
  • Repair of tires or slopes.
  • Installing rubber.
  • Balancing or pumping wheels.
  • Other services.
The principle of mobile tire fitting

In fact, your services will be no different from those offered by stationary service centers... However, there are some key features, for example, the form of working with clients and recruiting. After receiving an application from a client by phone or on your web portal, a team consisting of a driver and one or two car mechanics is sent to the site. After arriving, they discuss some points with the client and start providing the services necessary for the car owner: replacing tires, balancing or pumping up the wheels, and also perform other repair work that is needed to restore the technical condition of the car's tires.

If the repair is rather complicated or time-consuming, that is, it cannot be completed on the spot, then you can take the wheel with you and have it repaired at a technical base.

Benefits of an onsite tire service business

By opening your own mobile installation, you get a number of advantages that are not available to the owners of stationary stations that provide wheel installation services:

  • You save the significant costs associated with building or finding a building suitable for an automotive service.
  • You get rid of the bureaucratic procedures that are associated with the acquisition and lease of a land plot, and also do not waste your time on putting the constructed structure into operation.
  • You save your customers from the need to transport the wheels to the installation point on their own or with your help, thereby saving the time of the car enthusiast.
  • You will not have to refuse customers because of insufficient production space or because of a queue during the seasonal "aggravation" of the need for tire fitting services.
  • While driving to the place of call or during a simple trip on your "work" car, you advertise your service station using outdoor advertising placed on the machine.
Your future clients

The best and most unique business idea will be useless if there are no customers in your city who will take advantage of your offer. With a mobile puncture repair service, this is out of the question. Future clients of your private enterprise can be:

  • Car owners from small settlements, for example, suburban settlements or residential areas where there are no service centers. And also all those who do not want to wait in lines, waste time and, in general, go somewhere.
  • Drivers who got into a traffic accident or damaged wheels on a suburban highway or city highway.
  • Organizations or companies that have their own vehicle fleet. These include cargo and passenger carriers, taxi companies, large trade and manufacturing enterprises etc. Often, it is not profitable for such corporate clients to send their rolling stock to a service center at once.
  • Other service centers with which you can enter into contracts for the performance of tire works.
What you need to get started

Although you are spared a significant investment at the start of your entrepreneurial activity however you will need to purchase some equipment. First of all, this is a campervan. Among the service centers and private entrepreneurs who provide mobile tire fitting services, minibuses Mercedes Sprinter, Iveco Daily, Gazelle or another similar car model, whose load compartment volume is not less than 13 sq.m., are in demand. Recently, the most popular vans of the Chinese brands have become.

In addition to the delivery van, to start providing services, you need to purchase:

  • A tire fitting machine with a pneumatic explosion function. It is better not to save money and buy Italian or German equipment. The apparent cheapness of Chinese machine tools results in additional losses. First, the real specifications do not always correspond to the passport. Secondly, the service life of such equipment is incomparably less. Thirdly, their use does not guarantee the quality of the services provided, which will cause complaints from customers and negative advertising among car owners. Fourth, when using cheap equipment, the payback period of the project increases, and the profit decreases.
  • Pneumatic compressor with receiver.
  • "Third hand" for renovation works low profile tires.
  • Balancing machine.
  • Electric generator.
  • AC voltage stabilizer.
  • Pneumatic impact wrench and impact socket set.
  • Several types of hydraulic jacks (at least 2 pcs).
  • Consumables for repairing tires and vulcanizing skates.
  • Sources of indoor and outdoor lighting for the provision of services at night (lamps, portable floodlights, etc.).
  • Wheel inflation gun.
  • Shelves and shelves for storing tools and consumables.

To expand the list of services provided, you can additionally purchase and provide the following services:

  • Accessories for the provision of oil change services.
  • Equipment for filling car air conditioners.
  • Installation for pumping wheels with nitrogen.
  • Additional hand tools (rollers, awl, scrapers, extractor, expand the range of impact heads, etc.) for small-term car repairs.
  • Start-charger 12/24 and 220 V. For lighting car batteries.
Payback period of the project and its profit

Of course, we cannot indicate exactly how soon you will return your investment, since the time depends on many factors that must be taken into account when developing a business plan. The payback period is influenced by the number of cars and service centers in your locality, the condition of highways, the level of well-being of citizens, your work schedule, prices and the list of services provided, and so on.

Based on the experience of mobile workshops, it can be noted that with a two-shift work schedule, in order to reach self-sufficiency, you need to service 7 - 9 cars per shift or receive about 4,000 rubles of revenue in the same shift.

Advertising your business

To alert potential customers and ensure the development of your private enterprise, you need to conduct advertising company... The following types of informing car owners show quite decent results:

  • Placement of advertising information on the sides of your personal or "work" car.
  • Creation and promotion of your own website.
  • Distribution of business cards or flyers in places where motorists congregate, through car dealerships, and so on.
  • Making personal visits to enterprises or companies that have their own vehicle fleet.
  • Implementation own ideas by advertising the services you provide.

All information provided by us is for informational purposes only and needs to be clarified based on real facts and your region of residence. Therefore, we strongly recommend developing own business plan based on this article, which is able to more accurately take into account all the factors that affect your business.

Unfortunately, troubles on the road happen quite often. The most common of these are punctures and other damage to the wheels. If such an occasion happens on the highway, and there is no spare wheel at hand, the driver may find himself in a very difficult position. In such a situation, a mobile tire service can come to the rescue, whose specialists will quickly arrive at the scene of the accident and eliminate the problem that has arisen. Our mobile tire fitting business plan with calculations, which shows the figures of expenses and potential incomes, will help you to organize the provision of such a service in a provincial Russian city. this business, as well as advice on how to correctly build it.

The amount into which the initial investment in the opening of a mobile tire service will pour out is 800 thousand rubles. These funds can be easily obtained from any reliable bank at quite reasonable interest rates. But it is better to take advantage of personal savings.

Brief description of the concept

For a competent entrepreneur, the question of choosing the optimal organizational and legal form for a business on a mobile tire service is not particularly difficult. Most the best way in this case - IP. But as for the taxation system, the choice here is not so obvious - either the USN 15%, or the USN 6%. We recommend the “simplified” tax rate of 6% of the “dirty” income, as this form of taxation will reduce the expenditure side of the business in this area of ​​business.

When the process of registering a mobile tire service with the Federal Tax Service is going on, you need to choose the correct OKVED codes:

  • 45.20 "Maintenance and repair of vehicles".
  • 45.20.1 "Maintenance and repair of cars and light commercial vehicles".
  • 45.20.2 "Maintenance and repair of other vehicles".

An example of a range of services that may be included in the "cage" of mobile tire fitting is presented in the following list:

  • Replacement of wheel disks.
  • Elimination of damages and defects of tires.
  • Installation of cameras in wheels.
  • Wheel inflation services.
  • Wheel balancing services.

After a while, when the business "gets on its feet", the list of services provided can be expanded - the possibilities of mobile tire fitting will allow you to take this step easily and without any significant material losses.

How much to invest in opening

At the first stages of organizing a mobile tire fitting, there will be mandatory financial costs that cannot be avoided. Their values ​​in rubles are presented in this table:

Almost the entire amount of the initial investment will be spent on the purchase of a minibus, since it is in it that the mobile tire fitting equipment will be located. Compared to the price of "Gazelle", the cost of a set of equipment is not very high, and all other initial costs will amount to just over 10% of the total amount of the initial capital.

Marketing plan

Before you start providing mobile tire fitting services, you need to develop a clear and competent marketing plan, which you will subsequently need to adhere to when promoting your business. It must include the following mandatory items:

  • Advertising in regional mass media with the obligatory affection of such promotion channels as radio and television. Also, one should not forget about the effectiveness of advertising in the print press, which is especially pronounced in provincial cities.
  • Creation of groups advertising mobile tire service in all popular social networks.
  • Placing banners on roadside billboards and printing leaflets describing the services of mobile tire fitting and contact numbers. Flyers can be distributed by slipping them under the wipers of cars in parking lots.
  • Conclusion of agreements on mutual advertising with car services and auto parts stores.

Strict adherence to all of the above points marketing plan will contribute to the rapid replenishment of the client base and, accordingly, the earliest possible exit to the break-even point. Based on the experience of mobile tire changers in small towns of Russia, we can conclude that the average monthly number of customers will be around 100 people, and the average check for services will be 2,000 rubles. Accordingly, the annual income from the work of the mobile tire fitting will be at least 2.4 million rubles.

Production plan

The main advantage of a mobile tire fitting is that you do not need to rent a room to organize it. All equipment will be placed in a Gazelle minibus. The car should be relatively new and ideally technical condition so that sudden breakdowns do not damage your business.

Equipment for completing a mobile tire fitting needs to be purchased as follows:

  • Special machine for mounting tires.
  • Wheel balancing machine.
  • A device for dismantling tires with a low profile.
  • Electricity generator.
  • Compressor.
  • Sliding hydraulic jacks (2 pcs.).
  • Pneumatic wrench.
  • Socket impact heads.
  • Various "consumables".
  • Special gun for inflating tires.
  • Shelves for placing tools and equipment.
  • Fluorescent lamps.

The work schedule of the mobile tire fitting depends on the demand for this type of service. On some days, the "Gazelle" with the equipment can stand idle for several hours, and at the peak of orders - be in constant motion. The best option would be availability to customers in the following periods of time:

  • Weekdays from 09:00 to 21:00.
  • Weekends from 10:00 to 18:00.

As the business develops, it will be possible to organize work in two shifts - day and night.

The list of permanent workers of the mobile tire fitting with the indication of the recommended salaries is as follows:

Position Number of people Salary, rub. Monthly payment fund, rub. Payment per year, rub.
1 Gazelle driver 1 15 000 15 000 180 000
2 Chief master of mobile tire fitting 1 20 000 20 000 240 000
3 Assembly worker 2 15 000 30 000 360 000
TOTAL 65 000 780 000

Note: to save money, you can have one of the mobile tire service workers perform the driver's function on certain days.

Calculations of income and expenses

Here is a list that includes the main current costs of mobile tire fitting:

The profitability of mobile tire fitting in the provincial region of the Russian Federation is calculated in this table:

From the calculations performed, it can be seen that the net annual profit from the operation of the mobile tire fitting will be about 1 million rubles. In a month, this business will bring the owner about 80 thousand rubles of net profit. The initial investment in the organization of mobile tire fitting will pay off in about one year, and the profitability of this business will be 40% - a very good indicator.

Potential risks

Exit tire fitting is a service that is not yet very common in provincial Russian cities. Therefore, the organization of business in this direction is associated with some risks associated, first of all, with ignorance and possible distrust of potential customers to services of this kind. Some more risk factors are listed below:

  • Low demand for mobile tire fitting services in the early stages of the operation of this business.
  • Problems with the qualifications of mobile tire workers, which can lead to negative customer reviews.
  • Increase in the cost of fuels and lubricants, due to which the cost of rendering services will increase.
  • Various negative circumstances of force majeure.

Unfortunately, it is impossible to take into account absolutely all the risks that lie in wait for an entrepreneur at all stages of the formation of this business. However, most negative factors can be avoided if all aspects of the functioning of the mobile tire changer are kept under strict control.

 

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