Profit from coffee machines. Vending business on coffee machines: is it profitable? Pitfalls of coffee vending

With the development of technological progress, modern novice businessmen have ample opportunities to start their own business with little capital investment. good to that An example is the installation of vending machines. Shop equipment is very popular in the west. In our country this species business is just starting to take off. We will find out how much you can earn on snack machines and what you need for this.

What is a vending business?

Literally, the word "vending" means trade. In this case, the sale of goods at retail through special machines is implied. Seller like individual while it is absent.

The devices can be installed anywhere, with their help you can buy not only drinks, snacks and small-packed products, but almost everything you need: books, hygiene products, ready meals, ice cream, peeled drinking water and much more.

We have more demand for vending machines for food and drinks: snack and coffee machines.

The main advantage lies in the compactness of the devices. Due to their small size, they fit everywhere: in shops, shopping centers, underground passages, gas stations, offices, train stations, airports. Wherever there's a good flow potential clients and where the installation will be in full view.

Features of the vending business

Benefits of working with vending machines selling coffee and snacks in person:

quick and easy start;
small initial capital;
a wide range of equipment;
variety of ingredients;
a large selection of installation sites with minimal competition;
no need for hired personnel;
low rent.

The machine combines a counter, a seller and cash machine. He never gets tired, is able to work around the clock without breaks and days off and bring profit to the owner 365 days a year. At the same time, there is no risk of being deceived, both on the part of the client and the owner.

The largest selection of snack machines is presented

Speaking of benefits, one cannot fail to mention the shortcomings, or those points that may be in doubt.

For example, in this business success largely depends on a well-chosen location. This fact largely determines the profitability of each individual device. At the same time, a well-chosen place will bring a stable guaranteed income.

If the competition does not scare you, you should boldly get down to business. The main thing to remember is that the quality of products is important here. Even the most modern and functional device will not raise the business if the ingredients are of poor quality.

No one will buy tasteless coffee or stale snacks. Therefore, products should be purchased fresh, fragrant, high-quality.

Start-up capital

You can start a business with one or two coffee or snack vending machines. The cost of a vending machine varies between 50 thousand - 300 thousand rubles. depending on size and functionality.

If we consider a full-fledged business project, this will require 10 cars, which will cost about 2 million rubles. Add to this the rent for retail space in the amount of 80 thousand rubles, the cost of ingredients and consumables - 100 thousand rubles, as well as the cost of registering a business - 50 thousand. The result is an amount of 2,230 thousand rubles.

Average earnings

Preliminary calculations show that the average bill of a coffee machine is 30 rubles. One installation can sell about 80 cups per day. 10 such installations will sell 800 drinks per day on average. This amount will amount to 24 thousand drinks per month.

As a result, the average monthly revenue will be equal to 720 thousand rubles.

We consider payback

The figures are approximate, the final economy depends on many factors.

To calculate the payback of the project for the purchase of 10 vending machines, we calculate fixed costs per month:

rent of trading places - 80 thousand rubles;
the salary of the operator who will service the machines is 15 thousand rubles. (on the initial stage you can carry out this process yourself, this will reduce costs and allow you to get to know the process and the business as a whole more closely);
repayment of the loan (taking into account the payment of 40% own funds, and 60% - borrowed for 5 years at 15% per annum) - 19.7 thousand rubles;
car expenses - 20 thousand rubles;
depreciation - 10 thousand rubles;
other - 15 thousand rubles.

Result: 164.7 thousand rubles.

To this amount should be added the cost of purchasing ingredients and materials, which make up approximately 25% of income - 150 thousand rubles.

The average monthly income was 600 thousand rubles.

600 thousand rubles - 164.7 thousand rubles. - 150 thousand rubles. = 285.3 thousand rubles.

We subtract taxes (USN and 15% on profit), we get 242 thousand per month.

The profitability is 77%.

With such calculations, you can return the investment after 10 months of active sales.

What to choose: snacks or coffee?

Many entrepreneurs face a difficult task when choosing a vending machine. What is more profitable - coffee or snack installation? Experts assure that with proper management and right choice points, both devices will bring high profit and it will be the same.

But it is better to familiarize yourself with the nuances of the operation of each of the machines before purchasing.

Consider the main parameters of the operation of snack and coffee installations:

Margin. For coffee, the margin ranges from 200% to 400% (the cost price is about 10 rubles, while the cost of the finished drink is 30-50 rubles). On snacks, the sale price can be two to three times higher than the purchase price (margin up to 200%).
Seasonality. Coffee is actively sold from autumn to summer. From June to August there is a period of calm. Snack products "go" in any season: in summer - water, carbonated drinks, snacks, in autumn-winter-spring snacks are bought as an addition to hot drinks.
Range. The coffee machine is set up exclusively to dispense coffee drinks. In snack machines, the range is limitless and you can sell anything you want.
Packing. Coffee machines do not provide this function. For snack machines, you can make bulk purchases of goods, pack them in your own packaging and sell them at a higher margin.
Cleaning. Coffee vending machines need weekly maintenance as they quickly get dirty with cake, water and instant ingredients. To wash cars, the owner must hire a person or do it himself. Snekovy machines do not require cleaning.

Before starting a vending business, an entrepreneur must decide on the direction of his activity. One will be interested in selling coffee in demand, while the other will like the sale of snacks.

Of course, coffee machines are in the greatest demand, perhaps the first of all automated systems that appeared on the market. Russian market. The constant interest with him is dictated by the love of Russians for this drink. A cup of delicious aromatic coffee can serve as a great start to the working day, as well as a moment of pleasure in the hustle and bustle of daily chores, which is why coffee machines are so in demand in office buildings and shopping centers. Moreover, it should be noted that the quality of coffee produced by a modern machine is sometimes in no way inferior to coffee brewed by a barista.

If you are going to buy a coffee machine on credit, we recommend that you first use the service of our partner - bankir, where you can individually assess the chances of obtaining it (an individual credit rating is calculated free of charge).

Coffee vending machines, models on sale

Price (new): 100 000 rub.

An excellent budget coffee vending machine from the Korean company Samsung. Due to its reliability, ease of use, low price and very high capacity for coffee and glasses, it is in demand.

The most popular models of Unicum machines for sale

The best models of Saeko machines for sale

Popular models of Jofemar coffee machines

Types of devices

Modern machines involve the use of coffee beans, ground immediately before preparing the drink. Moreover, depending on the functions of the machine, it is even possible to set the grinding size. In addition, the coffee machine itself can control the water pressure, which allows you to make a drink at the optimum 15 bar. Coffee machines offer a wide range of up to 16 types of different drinks. It can be different kinds coffee: espresso, latte, americano, cappuccino, moccaccino, vanilla cappuccino, etc., and other beverage options. For example, a modern coffee machine produces hot chocolate, milk, fruit tea. Drinks like these are great for kids, women, or anyone who is in control of their blood pressure, which coffee is known to raise.

Equipment

Coffee machines are good because the procedure for buying freshly brewed coffee or another drink is quite simple and is painted step by step. All machines are equipped with a coin and bill acceptor. Some modern models have a touch screen and a number of additional options, such as the ability to pay for various services (for example, cellular, the Internet). Maintenance of a quality coffee machine is not a big deal. Modern machines imply a USB port for setting up and removing statistics using a regular flash card, in addition, you can connect full online control and monitoring. The loading of quality ingredients depends on the quantity of products sold. Many vending machines are capable of loading up to 600 cups and two twenty liter water supplies.

Loading coffee machines with goods

Of course, it is better to entrust the purchase to a professional vending company that has a reputation in the market for these services. There are many models of coffee machines with variations in price categories, depending on feature availability and manufacturer. In addition, the market for vending machines in large cities, especially Moscow, involves the sale of already used equipment, the price of which is much lower than new. In addition, vending companies specialize in the sale of quality ingredients for vending machines and service, which is important for today's fully automated systems.

Coffee machines are just the kind of business that gives the user of services positive emotions and enjoyment of taste.

Selling services through automated systems called vending. In our country, coffee, snack products, chocolate, carbonated drinks are sold through vending - these products are popular with the population. Coffee drink makers are installed in crowded places, such as supermarkets or business centers, so that employees and customers can have a cup of aromatic coffee at any time.

To sell hardware coffee, you need to purchase or rent a machine. When renting a coffee machine, you will have to comply with the terms of the contract, purchase consumables from a certain manufacturer, the prices for which are often overpriced. If the entrepreneur does not know bandwidth trading place and unsure how the drink will be sold, it is better to rent a device.

Installing your own machine is more cost-effective. You can choose any supplier of goods, refusing to purchase branded coffee, which will reduce the cost of each cup of drink sold. Imported devices purchased in Germany, Spain or Italy are highly reliable, so most entrepreneurs give preference to them. But they have a significant disadvantage - this is a high price, which is prohibitive for start-up entrepreneurs. Therefore, when starting a vending business, businessmen purchase used European devices or analogues from China or Korea.

To attract regular customers it is important that the machine prepares delicious coffee. The device, placed in a passageway, monthly requires about 20 kg of consumables, 300 liters of water, plastic or paper cups. To attract loyal customers, it is desirable that all the ingredients are of high quality, and the coffee is brewed with excellent taste characteristics.

Required documents and choice of tax system

If a businessman has acquired one or more coffee machines and is going to serve them on his own, it is more profitable to register his activities as an individual entrepreneur. When the business goes uphill and there is a need to hire staff, it is advisable to open a limited liability company.

An entrepreneur who has opened an individual entrepreneur or LLC has several options for choosing a taxation system:

Simplified system: 6% of turnover
Simplified system: 15% income minus expenses
Imputed tax on vending machines

If an entrepreneur cannot confirm his expenses and income (there is no cash register installed on the machine), the choice of the first taxation option is optimal. When it is possible to confirm all expenses and incomes, the second scheme will do. And the choice of an imputed tax will be beneficial only when the company or entrepreneur achieves significant profits or the amount of the imputed tax on the machine turns out to be less than a percentage of turnover.

How to choose a place to install the device?

Places with high traffic and a waiting area that is constantly filled with people are suitable for installing a coffee machine. For example, to install a coffee machine, the premises of the railway and bus stations, bus stop public transport, car service, shopping center, clinic, hall of the institute or any administration.

The shopping center is the perfect place for vending machines

If a passable place is chosen, queues may line up to the device. Under such conditions, it is important that the machine prepares drinks quickly while maintaining the same taste characteristics of the coffee. In a good location, the machine prepares 80-100 cups of coffee per day, bringing income to the business owner in the amount of 30-50% of the cost of the drink. With low sales volumes, the owner's profit is noticeably lower - 10-20% of the price of a glass of coffee.

To place the machine in the selected room, you must agree with its administration on the lease of 1 meter of space and the protection of the coffee machine.

Maintenance of the coffee machine

To ensure the smooth operation of the coffee machine, it must be filled with coffee raw materials, repaired and withdraw money. At the initial stage of the project, the machine is serviced daily: they check the operation of all mechanisms, the supply of ingredients, and clean it of dust and dirt. Over time, the frequency of visits is reduced to once every two days, and then the consumables are changed once every three days.

On average, a service specialist visits an average of ten points of sale per day, checks the condition of the machine, and collects proceeds in small bills and coins.

Consumable Requirements

In order for the machine to prepare delicious coffee, it is better to purchase high quality ingredients. Even if a glass of drink costs 5-10 rubles more, delicious coffee will attract a significant number of customers.

Expendable materials that need to be replenished regularly:

Various compositions of coffee.
Granulated sugar.
Dry cream in granules.
Water.
Plastic or paper cups.
Sugar mixers.

Most coffee machines do not need to connect water - it is poured into the machine. It is better to pour purified water. Some entrepreneurs try to save money by pouring tap water, which greatly spoils the taste of drinks. Consumables are purchased in special stores where they sell raw materials for vending - you cannot pour ordinary coffee into the machine.

How to choose a device?

Experienced businessmen came to the conclusion that for the vending business to be profitable, it is necessary to rent / purchase and maintain at least 5 coffee machines. First, you should rent one device and evaluate its performance. After that in passable places install a few more coffee machines, without waiting for the payback of the first machine.

Also, experts do not recommend purchasing used machines for people who do not have experience in their repair and adjustment. The new device will be under warranty, and the used coffee machine will have to be repaired on its own. On average, a coffee machine becomes profitable after a year of operation.

Possible risks and business prospects

The first thing a novice entrepreneur should be wary of is property damage by hooligans. To minimize these risks, the devices should be placed inside a protected area. If a decision is made to install an outdoor coffee machine, it can be insured against damage and damage.

The place where the coffee machine is installed may not be crowded enough. If within 2-3 months the device did not become profitable, move it to another place.

It is believed that a coffee machine brings more income if you install a snack machine next to it: chocolate bars, cookies, nuts, sweets. A person will drink coffee, and at the same time have a snack.

Offer customers a large selection of coffee drinks - so everyone can find their favorite

Despite the saturation of the market today in many educational institutions or office premises, coffee machines are not installed. If residents of megacities are accustomed to the presence of such devices in crowded places, residents of the regions have only recently tasted and fell in love with hardware coffee, so regional vending has good potential for development.

Cost calculation and payback forecast

To deal with the cost of placing the device, you need to make calculations. The cost of one new device, depending on the characteristics, ranges from 200–250, used - from 60 to 200, rent of a coffee machine - 1.5–3 thousand rubles. per month. The price of renting a square space in the lobby of an office building or a shopping center is from 1 to 10 thousand rubles, the cost of ingredients is 5-10 thousand rubles. If at first you service the device yourself, you can save on the wages of maintenance personnel.

Table: start-up costs

In order for the vending business to bring a stable profit, the following conditions must be met:

The cost of 1 coffee drink should not exceed 10-13 rubles.
The cost of a finished cup of coffee should be at least 30-40 rubles, i.e., the trade margin for one serving should be 20 rubles or more.
It is necessary that at least 20–30 servings of the drink be sold per day, and preferably from 50 pcs.

Based on the given data, the calculation of possible income is carried out. If we take the minimum profitability indicators (20 drinks per day and a price of 30 rubles), the daily revenue should be at least 600 rubles, of which 200 rubles. - only the cost of drinks. Monthly income from one coffee machine should be 30 * 600 = 18 thousand rubles. and more. With small sales volumes, additional costs (rent, raw materials) can be kept at a low level within 10-15 thousand rubles, and already in the first months of installing the device, you can get even a small (3-8 thousand rubles), but stable profit .

Table: pros and cons of organizing a vending business in Moscow and the regions

	Moscow, Saint Petersburg	Regions
pros	Lots of crowded places; The popularity of coffee machines among residents; The high level of salaries high demand for coffee; Large trading margin; Many organizations selling and servicing coffee machines; Easy to buy consumables.	Growing popularity of coffee machines; Cheap rent; Low competition; Few coffee machines, great potential for business development.
Minuses	Expensive rent; High level of competition; Risks of raider seizures.	Small salaries, demand for coffee is lower than in megacities; Lack of points of sale of coffee machines, service; Nowhere to buy consumables; A small trade margin at the same cost price.

Coffee has long been one of the most beloved drinks for many. With a morning cup of a fragrant drink, it is easier to wake up and get involved in the normal rhythm of life, during a break at work, meeting with friends, discussing important issues, we drink coffee. And when you can’t enjoy your favorite taste in a cafe or at home, the already familiar coffee vending machines come to the rescue - on the street, in the office, in the shopping center. And there are a lot of people who want to stop, pause in a busy day and drink their favorite drink, and therefore these products are always in demand. Thus, the coffee machine business can be very profitable, if, of course, everything is correctly calculated and organized.

Vending: advantages and disadvantages

Vending is a business that is based on the sale of a variety of goods using vending machines. And it has its undeniable advantages.

A very small retail space: 1 sq. meters. Some of them, quite large, may require an area of 1.5-2 square meters. meters, but this is quite a bit. Of course, the machine needs free space nearby: people should be able to freely approach it, 2–3 people should be accommodated near the machine without any problems.

Low rent: This follows naturally from the first point. You can even rent a square meter of space for little money (500–1000 rubles is a very real price). However, the price depends on the location, it can be much more.

No need to hire staff, register employees for work, pay them a salary. Of course, it is necessary to service the machines, but the presence of a person is required no more than once every 2-3 days.

It is coffee machines that are considered the most cost-effective among all others. They require less maintenance (one machine can “charge” up to 300 servings of coffee with the necessary ingredients), and coffee margins are very high. At a cost of 7-15 rubles, a portion of coffee at the exit can cost 25-35. That is why coffee machines, according to experts, make up about 70% of the entire vending business.

If we talk about the disadvantages of this business, the main one is high competition. Finding a good, profitable place for a slot machine is now quite difficult, but possible.

In addition, there are also certain risks, for example, vandals can damage the coffee machine. To avoid this, you should install machines only in protected areas. If you decide to put it on the street, you should choose a place near the security cameras.

Where is the best place to install a coffee machine

It is better to start a new business with a choice of location. There is hardly anything more important. If you manage to find a good place where coffee will be in great demand, in the future it will be only possible to load ingredients on time and get money.

Successful places for placing coffee machines are traditionally considered:

railway stations, bus stations and bus stations;
airports;
polyclinics
government agencies and any other organizations where people spend a long time waiting: social services, tax office, departments of city administration;
banks;
educational institutions;
cinemas, parks and other places of entertainment;
shopping centers, markets and shops;
office and business centers.

Of course, most of these places may already have coffee machines. But this is no reason to despair. You can try to find another place, not worse, or not be afraid of competition with existing devices. Here you can experiment: if after installing the machine you do not receive the profit that you expected, it is never too late to change its location: it is hardly worth counting on the situation to change on its own.

When compiling a business plan, one should not lose sight of the fact that the cost of renting a place for a coffee machine can be different. by the most expensive places airports, railway stations, large shopping and business centers, banks are considered. Markets, shops, educational institutions and clinics prices can be much lower.

In some cases, it may be more profitable to pay not a fixed rental price, but a certain percentage of sales. This is true for those who have just installed the machine and cannot yet know exactly what income they can count on. If the owner of the premises is ready to meet halfway - you can agree on this with him.

Choice of coffee machine

Today, the market for coffee machines is vast and diverse: there are plenty to choose from. You can purchase a modest, reliable and inexpensive model of imported or domestic production. “Advanced” expensive devices are no less popular: more massive, with a bright design and an extended menu, which includes the most different types coffee Tea.

If we add to this the abundance of brands and manufacturers, it becomes clear: choosing a coffee machine is not an easy task. But doable.

You can study the reviews on the Internet, but you need to be careful about them: if somewhere they only praise or only scold a certain model or manufacturer, it should be assumed that this is part of an advertising or anti-advertising campaign. You can conduct your own monitoring: walk around the places with coffee machines, personally see how the machines work, ask the regulars (if the machine is in the building of a university or institution, this is possible), whether it breaks often.

What you need to pay attention to when choosing:

Do you have a service center of a manufacturer you like in your city?
What is the configuration of the machine: do you need an anti-vandal model for the street, or the machine will be installed in an office building where there is security.
Warranty: conditions, terms, as well as the cost of post-warranty service.
The cost of the machine itself is also an important factor. However, it is not the cost itself that is more important here, but the payback: very often the more expensive option turns out to be more profitable.
How long has the model been on the market? New models are attractive in terms of price and features, but it is also important how they are tested.
The maximum load of the machine: how many servings of the drink it can dispense without "refilling".

Machine maintenance

You can do the maintenance yourself, or you can hire an employee for this - it depends on the availability of free time and the number of machines themselves: one person can handle the maintenance of 10 coffee machines during the day. Adding ingredients is required every 3 days, so it is not difficult to calculate that one worker can cope with maintaining 30 machines in working order.

The unit must not only be “refueled” on time, but also kept clean so that it looks attractive to buyers and lasts as long as possible.

Troubleshooting and breakdowns, alas, also happen. And this is fraught not only with lost profits, but also with expenses - for repairs. As a rule, repairs are carried out by specialists of the supplier company. That is why it is better to give preference to a new machine: they have a guarantee (usually 3 years), and they break much less often.

What do coffee machines run

To make coffee tasty, and therefore in demand, you need to purchase high quality ingredients, this is obvious. Before entering into contracts with suppliers, it makes sense to personally test. Those who have been working in this area for a long time recommend giving preference not to experimental samples and new products, but to those that are already in work.

For filling coffee machines use:

coffee (in beans or ground) in different mixtures;
tea (black, green, fruit - there can be many options);
hot chocolate, cocoa;
filtered water;
powdered or granulated milk (can be used as an additive to coffee and cocoa, and hot milk is included in the menu of some models as a separate drink);
dry or granulated cream;
disposable cups and stirrers.

Fillers for machines differ significantly from those ingredients from which ordinary coffee is prepared. They are designed specifically for automatic preparation: they can be stored for a long time without sticking together and without caking; do not accumulate odors; do not absorb moisture; dissolve quickly. To achieve this, coffee is roasted in a certain way.

It is better to purchase ingredients from trusted manufacturers, follow the recommended dosages when preparing - then the coffee in your machines will be really tasty.

Company registration

To start a business on coffee machines, enough. When choosing a taxation system for this activity, it is worth giving preference to or.

You do not need a license, permissions from any authorities are also not needed. You just have to take care of quality certificates for fillers: they will need to be taken from the supplier.

Another document that you will need to prepare is a lease agreement with the owner of the premises in which you will install the machine.

Expenses and income

The first question that a future entrepreneur asks is how much a coffee machine costs. The variety of offers on the market suggests that the price range is quite large: from 80 to 350 thousand rubles, however, a used machine can be bought for 50-60 thousand, but, as already mentioned, in this case, unforeseen repair costs are possible in the future.

On average, a high-quality device with a large selection of drinks that will work properly without creating problems for its owner costs about 140-160 thousand.

Such a machine pays off in about six months. This means that in 6 months it can bring a profit of about 150 thousand. However, this figure can be much higher or lower.

Calculate costs and profits

the cost of a serving of coffee is 7–15 rubles;
the cost of a portion for the buyer is 25–35 rubles;
income from the sale of one portion on average 15–20 rubles;
the number of servings per day is 50-100.

Thus, income can range from 750 to 2,000 rubles. Per month - from 22 to 60 thousand rubles.

Now let's move on to expenses:

rent can cost from one to 15 thousand rubles;
payment for electricity - 2.5-6 thousand;
service - from 1000 rubles per month.

As you can see, the profit from the enterprise can be 20-50 thousand rubles a month. Moreover, the upper bar is achieved under the condition of a successful location of the machine and a not too high rental cost. Getting 20 thousand monthly is not at all necessary: under adverse circumstances, the profit can be zero.

Another important question is how many coffee machines you need to buy. The main factors here are financial opportunities and availability good places to install devices. Experts recommend starting with one or two, so that at first you can figure out how it works, evaluate the ratio of income and expenses, and then, if necessary, expand the business.

Rent amount
Buyer Audience
Presence of competitors
Safety
Activity registration
What equipment to choose
Ingredients and Suppliers

Even 10-15 years ago, the vending business in Russia was just emerging, and not every entrepreneur wanted to start it. The market was still poorly understood and little understood by many operators. In this regard, we are far behind the United States, Japan and developed European countries. Today, the picture is drastically changing. The activity of operators is visible against the background of an increase in the number of vending machines, and the consumer is becoming more and more picky - the amount of products consumed through vending machines is gradually increasing.

Vending is one of the types of business

According to Valeo Firma General Director Valery Rakitsky, in Japan, where vending is most developed, there is one vending machine per 23 inhabitants, in the USA - per 35, in Western Europe - per 110 people. In Russia, there are about 2,200-2,400 people per vending machine, which indicates a huge potential for the development of the industry.

Why coffee machines? The answer is simple - coffee machines are considered the most cost-effective in the vending industry. This is achieved due to the low price of the ingredients and the high selling price of the finished coffee. Moreover, coffee machines are quite easy to install - you can “attach” such a device anywhere, from the subway entrance to the bus stop, office or government agency.

Consider the main issues that arise when organizing a business on coffee machines.

Choosing the location of the machine

Before you buy a machine, it is important to determine its location. The place of installation of the machine is the most important thing, because the income of the entire business depends on it. How more sales will carry out the coffee machine - the more profit we will get.

Of course, the conclusion suggests itself that the greater the permeability outlet, the higher the income of the coffee pot. This is partly true, but not always. In addition to patency, indicators such as:

Rent amount

A retail outlet can be highly passable, but at the same time have a “non-lifting” rental rate. Often, the landlord guesses about the estimated income of your coffee pot and will try to set the maximum price per 1 m2. For example, in megacities - Moscow, St. Petersburg, it is almost impossible to find a point with low rent (up to 2000 rubles / m2.). In the regions, the rental rate is lower, but the price of the final product is somewhat lower.

The most unpleasant thing is that during a period of decline in demand, you still have to pay high rent.

There is an option to reduce the risks of high rent - by installing a vending machine in a new place, you can offer the owner a fee not for 1m2, but a percentage of the vending machine's revenue. Often, this option can be beneficial to both parties.

Buyer Audience

When choosing a place to install the machine, you should determine: Who will be the main buyer of coffee? How often does he drink coffee? What is his ability to pay? The answer to these questions will help you understand the expected demand and turnover of the coffee machine.

Presence of competitors

According to experienced operators, a real business begins with the installation of at least 10 coffee pots. On 1-2 devices, you will count pennies, and most likely, you will work with your own hands, since it will be unprofitable to pay the salary to the operator.

If there are other coffee machines or outlets in the immediate vicinity Catering, then you should think about finding another location. Or you may have to offer a better product, and possibly at a lower price.

Safety

We live in Russia, not in Europe - when installing a coffee pot for 200-300 thousand rubles somewhere at a street stop, you must assess all the risks from the invasions of "vandals". And they certainly will. Important is the presence of protection, the type of body of the coffee pot (vandal resistance), the ratio of profit to risks (the coffee pot must earn a lot to cover the costs of possible equipment repairs).

The most common installation points for coffee machines are: bus and railway stations, universities, office and shopping centers, bus stops, entertainment centers, banks, airports, state institutions. Gas station, according to some operators, is not the best option to set up a coffee pot.

Activity registration

Once you have decided on the intended location of the coffee machine, you can start registering a business. organizational form in this case, it can be either a regular IP or entity (OOO).

What OKVED code to indicate when registering machines OKVED code - 52.63 "Other retail outside of shops. No activity licenses are required. As tax systems applied single tax on imputed income (UTII). The size of the tax directly depends on the size of the trading area. In our case, this is only 1-2 m2 per vending machine.

What equipment to choose

There are no exact recommendations for choosing equipment. There are a large number of different manufacturers on the market, from well-known - "oldest" European brands, to newly arrived Russian companies. The main thing that a novice businessman should pay attention to is the price, technical characteristics of the device and real reviews of operators (on forums and Internet portals). It will not be superfluous to personally drive through the vending machines installed in your city, check them in operation, and conduct a coffee tasting. Thus, it is possible to understand which devices are given the greatest preference.

The choice of a specific manufacturer of a coffee machine must meet the following criteria:

1. Which machine do you need (depending on the installation location): anti-vandal, outdoor or office mode.

2. The capacity of the machine (number of cups, assortment of coffee) - depends on the throughput of the outlet. As a rule, the more capacious the machine, the more expensive it is. However, it makes no sense to overpay money for the capacity of cups if your machine will be in a low-passable place (office, state institution), where the bulk of customers are regular consumers. Another thing is universities, shopping centers, bus stations, etc., where just the capacity and assortment of a coffee pot are very important.

3. Region and city of the equipment supplier - the closer, the better.

4. Specifications apparatus. Sometimes it is better to pay 20-30 thousand rubles, but get a more reliable and functional device.

5. Supplier warranties and service maintenance. Also an equally important question. Coffee pots tend to break. It is doubly offensive if this happens with a new device. Therefore, the longer the warranty period offered by the supplier, the better for you.

6. Feedback from existing operators (as noted above). Do not strongly believe all kinds of magazines and reviewers. Articles in such publications may be purely promotional in nature. The best opinion is the opinion of the real owner of the slot machine network. And those can be found either on the forums / social networks. networks, or in person.

7. Price (everything is clear here).

8. How many years the company has been operating on the market - the longer the better. The age of the company should tell us about its experience, well-established technology and the trust of customers.

The coffee machine Coffeemar-G546 has good reviews from operators (on thematic forums). The device is the older brother of the equally successful G250 model. It has a large supply of water and cups (500 pieces), an increased assortment of coffee (by 5 buttons), automatic grinding adjustment and electronic control of coffee extraction. It also has increased vandal resistance due to the durable case made of 1.5 mm steel.

Such a device is perfect for installation in any place: in offices, state. institutions, shopping centers, universities, etc. The average cost of a new machine is 150 thousand rubles.

Ingredients and Suppliers

You will select the ingredients by trial and error. All novice vendors go through this. Much depends on the specific point. This is especially noticeable in office buildings - where the coffee pot has regular customers. The quality of the drink in this case acquires crucial. You need to choose the ingredients that you like. end user. Otherwise, you may face a lack of sales and a general loss of the outlet.

Choosing an ingredient supplier doesn't seem like a cakewalk either. The first step is to request sample samples of the ingredients, to try out their taste and quality. At the beginning of the operation of the machine, at least 3 suppliers should be compared. Alternately, you should fill in the ingredients of the first manufacturer, then the second and third - and take an interest in the opinion of the consumer. Which option is bought more often, with such a supplier, perhaps, one should work.

Maintenance of the coffee machine

Maintenance of the machine depends on the traffic of a particular point and the volume of sales - on average, once every 2-3 days. If the point is super passable, a daily visit to the coffee pot is also possible. In any case, frequent visits to the apparatus cannot be superfluous. Proper maintenance involves: collection of the device, replenishment of the bunker with ingredients, checking the performance of payment systems, sanitary cleaning of the TA (inside and outside).

Speaking about the number of operators required to service coffee pots, the calculation is as follows - one operator per 30 vending machines. Medium wage by regions 15-20 thousand rubles, plus bonuses are possible depending on the amount of revenue.

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