Whom to sell carpets to. Linking a business: how to make money on handmade carpets and yarn. Benefits of handmade carpets

In our store you will find a large assortment of hand-woven carpets. We are proud of the presented collections, because our store is very popular with collectors and designers. On the net you can find many ads with the text "buy carpet self made”And this is not surprising, since such products are in great demand due to their unique qualities. If we do not have any color or pattern, then you can order a carpet and we will deliver it within 2 weeks.

The value of handmade carpets only increases every year. Their pile becomes thicker and silky, and the colors are more refined. Such masterpieces are passed down from generation to generation. The price of handmade carpets can reach up to 2 million rubles.

Benefits of handmade carpets

The most expensive are silk carpets. there are about a million knots per 1m2, and all this is done manually. Let's list the main features of such products, with the help of which they can be distinguished from machine quality:

Only natural materials (silk, wool) are used. If you see a carpet made of polyolefin or polypropylene, then it was definitely machine-woven.
If there is a pile, then its inclination is always in one direction, which is explained by the peculiarities of hand weaving.
From the side of the base, the drawing is clearly visible. In addition, the machine-made fringe is sheathed with an overlock, all the edges are machine-stitched. In manual work, fringes are warp threads that are not sewn on and stick out from the ends.
Sometimes there are threads that are colored unevenly.

If the rug is made in Belgium, Italy or other countries of Eastern Europe, then it is safe to say that this carpet is machine-woven. In these countries, there are no factories that weave floor coverings by hand; this is the privilege of Asian countries, where from time immemorial they were engaged in weaving.

Assortment of hand carpets

Attachments: from 1,350,000 rubles

Payback: from 18 months

In this article, we will analyze a business idea for selling carpets: what is required to open a store and step-by-step instructions for starting, how much money is needed and how much you can earn.

Business concept

The store will sell carpets and rugs from different materials, targeted at the average buyer. It is important that the products correspond to fashionable trends in the interior, support modern trends.

The main customers are people who carry out renovations, choosing accessories for decorating their apartments, as well as owners of companies and enterprises who purchase carpets for decorating office premises.

What will be required for implementation?

To open a store selling carpets, you need to find premises, purchase furniture and equipment. You will need to build special carpet holders, where they will be hung exhibition samples, organize podiums for horizontal placement of products. For the store you need to purchase:

cash machine;
a computer;
a printer.

In order for buyers to be able to view the offered product better, it is necessary to additionally illuminate the products with the help of spotlights. A 200 m² store will require at least 10 floodlights.

From furniture you will need to buy a table, two chairs, and a rack. And of course the product. To do this, even at the stage of business planning, you need to decide on the assortment of carpets that will be put up for sale. Target a potential buyer. In a small settlement where people with average incomes live, it is inappropriate to sell handmade carpets. But carpets of the middle class will certainly be in demand.

In recent years, buyers prefer to purchase carpets in the shape of an oval and a semicircle, but the classic rectangular version does not go out of fashion either.

As for the naturalness of the raw materials, for five years now, wool carpets with silk weaves have been at the peak of popularity.

Step-by-step startup instructions

registration. Registration of activities as an individual entrepreneur is the best option for such a business. It will be possible to work according to the simplified tax system, deducting 6% of the proceeds for tax payments. Since carpets belong to the category of highly flammable products, it will be necessary to obtain an opinion from the Federal Service for Supervision of Consumer Rights Protection and Human Welfare on the compliance of the premises with safety requirements, as well as equip a fire alarm system in the store. The total cost of processing all documents and permits will amount to approximately 3,000 rubles.
Premises. It is necessary to look for a place for a future store in the city center so that a large number of people pass next to it every day. Place a bright, attention-grabbing sign. A good option is to rent a room in a large mall, especially if there are shops for construction and finishing materials... As for the area, focus on the amount of goods and do not forget that at the store you need to equip a small room for a warehouse. In general, 60 m² may be enough for a very modest shop. Rent in the city center will be approximately 500-1000 rubles. per 1 m², so every month you will have to spend about 60,000 rubles in this direction. You will also need to make repairs in the store, build podiums, holders for vertically arranged carpets. Choose your trade mark, design the store in accordance with it, come up with an original name. Repair and decoration costs will amount to 120,000 rubles.
Equipment, goods. Most of your funds will go to this particular item (about 1,000,000 rubles).
Staff. A minimum of two salespeople should be hired for the store, preferably men. Then it will be possible to save on the services of workers. Sellers will exhibit, package goods. In addition to consultants, two additional movers can be hired to the staff, who will be engaged in the placement of carpets in the store and their delivery to the buyer. The accounting department can be carried out by a visiting specialist. It will not be superfluous to attract a sales manager to work, who will be engaged in advertising and finding clients. Personnel wages will amount to about 120,000 rubles.
Advertising, search for clients. In a small village, you can distribute leaflets, business cards to mailboxes or among people. Try to visit exhibition fairs, weekend markets, where you can display your products. Enter a system of discounts, you can order inexpensive bonus cards, not necessarily cumulative, but with a fixed discount percentage. Advertising on television and radio will not be cheap at cost, but the result will not be long in coming. If you have extra money, spend it on building your own website. Then it will be possible to sell carpets over the Internet. Advertising costs will be approximately 20,000 rubles. If you plan to run a website, add another 30,000 rubles here.

Financial calculations

Start-up capital

Monthly expenses

How much can you earn?

The store's markup for a product can vary from 30 to 60%. As for the volume of revenue, it will be possible to predict it after the first month of operation, since it directly depends on the number of products sold.

Payback period

The payback period for the initial investment for such a business will be 18-24 months.

Business risks and cons

It is better to open a carpet store in early autumn. It is at this time of the year that the product is used the greatest demand... In winter, sales will also increase. By the spring and all summer, you should not expect an influx of buyers, so you can make discounts on goods from 30 to 50%.

Conclusion

Despite the impressive start-up capital, a business related to the sale of carpets can be a good investment, a source of constant stable income in future. The main thing is to be patient and not give up what you started halfway through.

* Calculations are based on average data for Russia

Selling carpets at the present time can be quite a profitable direction of its own business due to the fact that the demand for such products among the population is constant and relatively high. At the same time, it should be noted that a carpet store can be targeted at consumers of completely different levels, in connection with which an entrepreneur can choose the optimal work format for him and even occupy a niche that is empty in his region. The carpet is a dense woven product made of various materials, previously only natural fabrics and yarns were used, today synthetic carpets are increasingly appearing on the market, which are made from substitutes for natural materials. The fashion for carpets was especially widespread in Soviet time However, today a rug with an oriental pattern is almost always a sign of bad taste. In this regard, the population is interested in buying products that correspond to modern fashion.

The carpet trade market cannot be called oversaturated; today, even in relatively large cities, there are not many stores that specialize in selling such products. In this regard, an entrepreneur may even be the first player on the market, especially when it comes to a small settlement... Carpets can belong to different categories, but at the same time, a very cheap product will not be interesting to anyone, it can be sold in the markets, and just those people who still love Soviet exoticism will become buyers. The consumer needs a product that becomes an interior decoration, which harmoniously fits into the environment, which carries not only a practical, but also an aesthetic function.

To get started, you need to register as a subject entrepreneurial activity... The easiest way is to take shape as individual entrepreneur, because it does not require investment of large Money, will take a little time and effort from a businessman. If there is a need for registration legal entity, then the preferred form is a society with limited liability, because in this case, as in the case of individual entrepreneurship, a simplified taxation system will be available. This involves transferring to the government no more than 6 percent of income or 15 percent of operating income as taxes. The activity itself falls within the definition of (OKPD 2) 47.53 Services for retail carpets, rugs, floor and wall coverings in specialized stores... In order to be able to work in your store, you need to obtain permission from some government agencies, which primarily include the fire inspection and Rospotrebnadzor.

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An important point in organizing your business is finding premises for a store. It is optimal to find a room in the central districts of the city, where there is good traffic of people, because in this case you can count on a fairly large flow of visitors, which become casual passers-by. However, it should be noted that carpets belong to those types of goods that the consumer purchases not by chance, but after a long planning. It is worth considering the option of opening your own store on the territory shopping complex, it is then that we can talk about the maximum possible flow of visitors. It may be advisable to open a carpet store on the territory of a dormitory area of the city; The proximity to furniture stores is also a good location.

An entrepreneur should also decide whether he has the opportunity to buy the premises into ownership or will have to rent it, the rental cost can be very significant, which will lead to a critical increase monthly expenses... However, in most cases, an entrepreneur has the opportunity to rent a room, and its cost depends on many factors, which also include the location in the city and the city of work itself.

A carpet store can occupy a different area, but it is worth focusing on premises with a retail space of at least 50 square meters. The height of the ceilings should also be significant, because huge spaces, all walls, will be occupied by carpet products that will be shown to customers. By the way, in order to accommodate a fairly wide range of goods, which at the same time belong to different categories, 50 square meters will not be enough, this is actually the minimum for a very small store, many such outlets occupy 200-300 square meters. It is also very important that the space is sufficiently lit, the right lighting promotes choice, and buyers must see the product in all its splendor.

An important point is the arrangement of the premises, because, as noted above, the store must be well lit. No matter how well the store is located, you will have to take care of the purchase of special lighting equipment and equipment for demonstrating products. A carpet will almost certainly not be sold if it is not fully unfolded in the store, carpets are hung on walls and special stands, and only rugs can be laid horizontally. The cost of one spotlight is not less than 2 thousand rubles, but a large enough number of them will be required for the correct demonstration of the product. Therefore, it is necessary to pledge the amount not only for the purchase of such equipment, but also for its installation and commissioning, as well as for the entire network. Also, the appropriate furniture and appliances are bought, if necessary, the premises are repaired.

Ready-made ideas for your business

A carpet store can be successfully run if you follow the fashion. Currently, more and more people buy carpets not spontaneously simply because they wanted to imagine themselves as a Mongolian nomad and hang something wretched for collecting dust and bedbugs on the wall, but because of the existing design plan for their premises. In this case, the carpet exactly matches the interior and really serves as its decoration, and not a bright spot with the wildest patterns. There are a huge number of styles, and it would be nice for an entrepreneur (or his employees) to understand them and know what is in fashion right now - this will make it possible to form an assortment range that will be of interest to most buyers. If you have simply beautiful, but "not fashionable" carpets at the present time, then you can lose a significant part of the visitors, and more efficient competitors can win. However, in this area, fashion does not change so often, so you can trade in the same type of products for months.

But now the most important thing is that in order to satisfy the demand of absolutely all consumers, you need to be able to trade in cheap synthetic carpets (including tasteless, if we talk about appearance), and middle-class goods, and supply elite products, and even make carpets to order. Of course, the manufacture of carpets on an industrial scale is not worth considering, but here manual labor always appreciated. An entrepreneur does not have to do carpet weaving himself or hire people who are proficient in this art. It is enough to find a master who can make carpets or small production for the manufacture of carpets to order. This is very time consuming process, and a handmade carpet is sometimes indecently expensive, however, especially in big cities, the demand for such products can be very high. If you establish work with craftsmen, you can attract a very significant percentage of potential customers.

Ready-made ideas for your business

Now you need to take into account bulk goods... Low-cost products, as market research often shows, doesn't even sell as well as middle-class products. Be that as it may, today the carpet is still considered a pleasant excess, and not a basic necessity, it used to be a cheap option for soundproofing from neighbors (although, in fairness, it should be said that the ugly carpets that can be seen in many apartments, where else the spirit remained Soviet Union, were very, very expensive at that time and were just a symbol of prosperity and luxury), today it is an object, a part of the interior that provides comfort and atmosphere. Cheap carpets, but which look aesthetically attractive, can find their consumer, moreover, such a product can be bought in large quantities - the main thing is good publicity and a good location. However, it is best to focus on a middle-class product, that is, it will be carpets not made from synthetic substitutes, but from natural, relatively inexpensive materials. Wool, silk and acrylic are considered expensive, carpets made of these materials are bought by wealthy people, and it is they who are most often interested in making a unique product. Other materials, mainly synthetics, are available ordinary people, in connection with which their assortment should be in the store, unless, of course, it works in the format of an exclusively elite carpet store.

In order to always have the necessary products in abundance, you need to conclude contracts for the supply of goods with several manufacturers. If an entrepreneur finds a company that can supply him with a large assortment of various goods, then you can limit yourself to cooperation only with her, but these are usually intermediaries and resellers, which means that you should not expect a minimum price. In Russia, as a rule, only cheap goods are produced, real carpets are made in Asia, and although in the mass consciousness of Turkish and Chinese production they are considered to produce a low-quality product, it is in these countries that you can buy really good and high-quality products. This is due to the fact that the traditions of carpet weaving in these countries (as well as some other Asian ones) have a long history, and real handmade carpets are purchased there. However, in most cases it is still exotic. It is better to contact companies that produce in mass quantities a modern product that is just in line with fashion, which is made in a modern style. Several manufacturers will be able to provide the store with a very wide assortment, and the store should have not only carpets, but also rugs (they are also carpets) and some other carpets. By the way, in order to sell the covering, you have to buy the appropriate cutting and hemming equipment. The purchase of the first batch of goods will almost certainly be the most serious item of expenditure.

If the store focuses on people with a low level of income, then for 100-200 thousand rubles you can buy enough goods for good representation, if you take into account middle-class people, then the cost of the initial purchase increases to an amount of at least one million rubles. If we talk about elite products, then it is already necessary to allocate several million (and sometimes even tens of millions) to purchase products. No wonder some carpets cost the same as a good car. Considering that an elite store opens in an elite quarter of the city and is equipped accordingly, the amount of initial investment in this case sometimes amounts to millions of dollars. Those who are severely limited in funds can open very much small shop or even trade carpets on the market, but in this case it is better to try yourself in another business or contact credit organizations or investors for help. It should also be noted that the margin for carpet products is usually quite high and averages 30-40%, for cheap carpets, which, especially in the case of bulk purchases, are indecent low prices, the margin can be an order of magnitude higher, elite products have a low added value in percentage terms, but decent in absolute terms. Sometimes the sale of only one luxury carpet forms the entire profit of the store for a month.

Among the population, such a service as an individual selection of a carpet may also be in demand. In this case, the entrepreneur should be able not only to offer the goods available at the time, but also the one that he can quickly bring to individual order... This applies to stores of the middle and higher classes. In some cases, the client wants full compliance of the carpet with the developed design project, and sometimes it is even advisable to be able to draw up a design project immediately on the spot with the consumer. Therefore, it is worth considering the option of cooperation with design studios, when the store sends the client to the designers, and the designers - to the store behind the carpet, which is required attribute interior. So you can sell your product, and in the end everyone will be satisfied - the client, the store owner and the partner design studio.

Ready-made ideas for your business

From additional services it is worth noting the possibility of cleaning carpets; on the basis of the store, you can organize a small salon for cleaning carpets. Of course, there are specialized companies that are engaged in this, but sometimes it is easier for a client to contact the place where he bought the carpet and where they know better how to handle it. Store employees, in turn, must follow the rules of carpets care, and some of them are in the store for a long time. Some materials do not tolerate sunlight well, some others - high humidity, and all this must be taken into account when planning and arranging a store.

You should also consider trading your products online. In this case, it will be especially convenient to sell goods that are rarely bought. The customer, if he is interested in such a product, can place an order on it, and in a few days pick it up directly from the store. At the same time, he does not have to go to the store itself, he can even pay for the purchase without leaving his home. An online store can stimulate sales growth well; it is almost always very profitable to invest in it. This is especially true when competitors already have their own online stores and offer consumers such an opportunity. In addition, it is worth thinking about holding your advertising campaign, give information about yourself in the local mass media, post information about the store on the relevant portals on the Internet. In general, it should be noted that best advertisement- it is “word of mouth”, if there are no competitors in the city, then it is worth making sure that the store has a good reputation among the population, otherwise the very first newcomer will take a significant part of the customers. Promotions and discounts also have a good effect on sales, especially during the seasonal decline in sales, which is observed in this business with the onset of heat. It is logical that carpets are bought mainly in autumn, in winter; in summer, such products are in much lower demand.

Thus, your carpet store can operate in completely different formats, target different contingents of consumers, and also offer a certain list of additional services. Many consumers of these products appreciate the high level of service, which is why it is necessary to recruit only competent consultants to work on their point of sale... In general, this business can be very profitable, but the entrepreneur will have to work hard for this, because the work with carpets is different in its own way.

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Even the first people, in order to keep warm, took off the skins of the animals they killed and sewed clothes, shoes, and also decorated their homes. We can say that the habit of laying carpets on the floor was born at that time. Moreover, in later eras, it was not forgotten, but only modified. There are antiques that have material value and in modern world... And, if you want to go to the purchase of carpets, bailing out good money for the money you brought, you need to take into account several nuances.

Of course, by contacting us, you will be able to get an excellent amount for something antique. And after our experts assess the carpets, they will tell you their exact cost. Both the historical value of the product and its elegance, aesthetics, and condition will be taken into account. If the item is rare, valuable, the results of the last auction, where something similar was sold, must be taken into account. But, nevertheless, in order for an antique carpet to sell really dearly, you need to know how to teach this piece of furniture and where to sell it.

How To Sell An Antique Carpet For A High Price

In order to help out some good money for a silk carpet, you first need to figure out whether it is a hand-made or machine-made creation. In the latter case, demand will be higher. Therefore, it is much easier to sell machine work. But, it will cost a little less than its manual counterparts.

When communicating with our consultants, you may not even come to the office at first. It is enough to take a few high-quality photographs from all angles and indicate the dimensions of the product, describe the presence or absence of a stamp. Professional appraisers will quickly determine the historical value and whether the item is antiques. Our carpets redemption works quickly, efficiently and honestly. Therefore, you can be sure that you will not be deceived and that the amount of money you receive will be really acceptable.

By the way, you can contact us not only about buying a carpet from us. We are also interested in various products made of wool, cotton with patterns, images or without them. That is, we can purchase tablecloths, blankets, flags or banners, shirts. The main thing is that they all have their own history, be in good condition and can boast of a certain value at thematic auctions.

Some people do not even suspect what chic products are lying around in their house. Most do not even use them due to dilapidation or old age, which does not fit into the modern interior. Allegedly, the thing came from a great-grandmother and is not something antique, but a simple dust collector, which is simply a pity to take to the trash. In fact, most collectors will pay an incredibly large sum for such an item. You can become its owner if you contact us in time.

Rest assured that with us you can look forward to an exceptionally fair deal. It will be completely confidential, so we guarantee the safety of your data. And if you bring us something truly antique, you can even sell it at an auction, where, of course, different prices apply.

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