Denis Gorbunov. Denis Gorbunov: “The strongest will remain in the construction market

I met the guys from the "Stylist Factory" in the summer of 2014, when, together with younger sister...

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Still, I am ripe for a review of this place.

She matured for a very long time, thought over the details so as not to slip into a banal enthusiastic squeal. She wrote and wrote ... And then she erased all this pretentious scribbling to the devil.

The review will be great, I warn you right away.

I met the guys from the "Stylist Factory" in the summer of 2014, when I came here with my younger sister as a model to practice makeup. Anna Shcherbinina, who practiced on me and my sister that day, made a very strong impression: a fragile, graceful blonde with a soft timbre of voice and an insanely charming smile turned out to be not just a sweet girl, but a professional with a firm hand and great taste.

About six months later, Anya opened an appointment for eyebrow correction, and again invited her as a model.

At that time it was very important for me - once, about 7 years ago, during an expedition, a fire "puffed" into my face very strongly, and my eyebrows and eyelashes burned. The lashes of the industry are better than they were, but the eyebrows ... It was a disaster. What I didn’t do with them was they didn’t grow. It took nothing. An attempt to make a tattoo ended with a terrible allergy and a complete failure.

Several times I tried to make eyebrows from different masters - it worked, but I could not repeat the shape after them normally, although I did not buy anything for this (on the advice of the same masters).

Anya drew the shape I needed and painted with some very vigorous paint, the trace of which lasted on the skin for several days without changes, and then faded very slowly. She told me not to suffer from bullshit, and just buy a good pencil and fixing gel. I did just that, and during the time that the trail of paint remained on the skin, I learned how to draw them myself with a pencil.

And a miracle happened - I can’t name it otherwise. The hairs began to slowly grow back in the drawn shape. Having come for a correction a few months later (as ordered), we saw significant progress and again painted in shape.

Almost a year has passed since the first painting - the eyebrows were almost of the branch to the desired shape (in length, there are no bald spots, everything is even). I don't know why it didn't work before - maybe Anya's hand is light, maybe the composition of the pencil that I use on her advice contains something, but now I have eyebrows, and this is a fact.

The next stage of our friendship with the "Stylists' Factory" was a master class of the creative director, and in fact - the studio maestro Denis Gorbunov. On the model, Denis showed the main stages of makeup, small tricks and the most common mistakes. It seemed that well-known things sounded that you can quickly and completely independently find on the net, but they were conveyed in such a way that I, as a teacher, was ready to give a standing ovation. Looking at Denis's work and listening to the lecture, I learned a lot of value for myself. The most important thing is that I saw my mistakes and understood how to correct them and not allow them anymore.

Actually, today's event prompted me to write a review: Anya invited my schoolgirls to a master class on teenage makeup.

The girls were overwhelmed with delight, and, having gathered after lessons, we went to a meeting with the beautiful. Speaking today as an observer, I once again admired Anya's beauty and professionalism. At one of the young ladies, a full version of the makeup application was demonstrated, adapted for young skin, with a detailed examination of the means used and an explanation of the basics, and then each of the girls had an express makeup done by painting over the eyebrows and lips. The girls were in a wild delight, which intensified a hundredfold when they got hold of the "big cosmetic bag".

Guys, thank you for being there. I will come to you more than once as a client, advise my students to do your makeup and hairstyle at graduation, and bring my girls to you for master classes.

Here on the next vacation I will.

Oh yes. Here you can buy cosmetics Manly pro, La Cordi, Cassdei of colors, etc. for relatively little money.

Personally, I shop here from time to time.

5 29.07.2019

Well, thank you very much Denis for the cool live photos, thank you very much for doing your job with heart! My husband and I (okay me) booked a photo walk / love story in Balaklava. Denis endeared himself from the very first minutes (taking into account the fact that my husband does not really like to be photographed, and is always skeptical about my ventures). Everything turned out very easy, at ease and fun) with humor and in full positive, the time flew by not noticeably. The result is 2 weeks and we have something to print as a keepsake for children, grandchildren and great-grandchildren (let them enjoy it when they appear). What's cool is that you look at the pictures and remember the walk, feelings, emotions. This is great. My husband does not know yet, but next time we go to Crimea, he will have to take pictures with me again, and of course we will turn to Denis!)

5 13.07.2019

Denis, we want to say thank you very much for the work you have done, for the wonderful, incredible photos! We had no experience of photo shoots before, so we were very worried, but you immediately found an approach, managed to liberate and relax, the photos turned out to be natural with lively emotions. It is very easy and pleasant to work with you, after the first meeting you realize that a man of his business and knows what and how to take on, is very executive, responsible, courteous and correct. We are very glad that we chose you, we wish creative success, professional growth, good clients and good mood. Maxim and Anna.

5 19.04.2019

We would like to express our gratitude to a professional in our field, our wedding photographer Denis! At the first meeting, we were pleasantly surprised by the responsible approach to the upcoming event and were delighted with the work done. During the photography, he amazed, saw everything, noticed every little thing and shot amazing shots even in the most unpredictable places. All photos are incredibly beautiful, bright, positive and full of life. Denis will do not only for you high-quality pictures, but also will give your attention, friendliness, smile and positive. Thank you again for the memory for many years, it is a pleasure to work with you! We are looking forward to the photobook.

5 20.03.2019

We ordered a LoveStory photo session from Denis. When we met with the photographer, we got a full connection. It was a pleasure to work, without stress, although we were at a photo session for the first time in our life) during the shooting Denis was very sensitive to the lighting, changed lenses) The work was done efficiently and quickly, after a week we received a full processed package of photos! The pictures turned out great, we were absolutely delighted! We even ordered a photo book from him) The photographer is a professional in his field) I liked everything very much! The photo session confirmed the skill and professionalism of the photographer!) The price corresponds to the quality) And we also ordered a wedding photo session from Denis. We advise everyone!

5 10.09.2018

In search of MY photographer, I was, no more, no less, five years. Until one day I met Denis. He hooked with his special look at the most ordinary things. And now, I am already flying to our shooting, I know that everything will go well, well, I really feel that way) and neither I nor my fifth point were mistaken. It was more than just a photo session, it was a mini adventure with a beautiful ending in the form of ready-made photographs. Well, and a little more about the photographer himself: Denis is a man with amazing energy, it is easy and very pleasant to work with him. And the result of this work brings extremely positive emotions and delight. Thank you!

5 03.09.2018

They chose a photographer for a long time, and they doubted. . in the end did not regret it at all. To begin with, on the appointed date, the whole family fell ill. Runny nose, headache, fever, full set, but thanks to the spirit and support of Denis, we decided to take a photo session. Denis created a fairy tale for us, his sense of humor helped us forget about everything. Thank you for capturing our mood, that did not allow you to relax while walking in the park, and the embankment, for those emotions that you somehow amazingly caught and captured in these pictures! The photos exceeded our expectations, really! Thanks! You are truly a master of your craft! I wish you success and growth, and I really hope that we will have more reasons to shoot with you! We look forward to seeing you!)

5 21.08.2018

Great! It's great to live, not pose in the frame! It's great not to think about which side to turn! It's great to walk in the old park and get out to the sea! It's great that wonderful impressions of your vacation are so successfully captured by the lens of your camera, Denis! Thank you! In a couple of years, we are going to Crimea again and we definitely cannot do without a photo session)

5 15.08.2018

Denis, thanks for the great photos and the excursion at the same time). It was really interesting, since I'm passing, and here are new places for me). As a result, a sea of ​​positive and good emotions captured on film. There is no regret about choosing you as a photographer, you know how to work, create a relaxed atmosphere. In general, a strike. Good luck in the future!

5 09.06.2018

So I finally got my hands on to thank Denis for our wedding photo session! Thank you very much for your work and amazing photos! We enjoyed the shooting itself and the result! We wish you success in your work and inspiration!

5 21.05.2018

Thank you very much, Denis for the photo) I hid from cameras for two years, and you lifted my spirits with extraordinary ease and captured the sea of ​​my smiles! Special thanks for thoroughly preparing for filming ... and taking the necessary props with you. Until next time.

5 06.04.2018

Denis! Thank you for the wonderful photos from your daughter's birthday, decorated in a photobook. Such beauty, such personnel! Professionally catching the mood and emotions of such an active child is the highest class! After all, my daughter was not always in the mood. And the results exceeded all my expectations. I would like to view the photobook over and over again. Thank you for your approach to business

5 03.02.2018

Thank you Denis! Rescued! The photos turned out to be much brighter than the atmosphere at the event. There was very little light in the room, while you extended the quality of photos by 5+

Baptism is a magical ceremony, and when your child is baptized, it becomes even more magical! I was looking for a photographer for a very long time, because working with a child is very difficult. He will not pose for the camera, and the baby is also mischievous! Denis, thank you very much for the work done, for the gorgeous photos and mega cool ALBUM! You are smart, the photo is at a high level, we leaf through the album and again plunge into that beautiful day from our life.

5 16.07.2015

Denis, I want to thank you for great job... Working with children is much more difficult than working with a beautiful bride) I would never have thought that my daughter would pose like that and behave so freely next to an unfamiliar adult. The impressions are only positive, and the emotions are indescribable. The photos taken by you somehow capture moments from our life in a special way and stay with us forever.

5 06.12.2015

My husband and I ordered a photo shoot for a wedding, we are very happy!) We got not only great photos, but also a nice photo book. The photo session itself was fun, and interesting, Denis not only photographed us, but also told in the future what poses we would do best. very good man, photographer, and bright pictures) Thank you!)

2018 has become a year of changes for the construction market of the Russian Federation. On January 1, the first package of amendments to the legislation on shared construction came into force, and on July 1, the second will come into effect. Denis Gorbunov, Chairman of the Committee for State Construction Supervision and State Expertise of the Leningrad Region, is sure that all changes are for the better, and that companies that are firmly on their feet have nothing to fear.

Image: Nikita Kryuchkov

A whole package of amendments to the construction legislation came into force this year. Has the market got used to working in the new conditions?

I would divide all the changes concerning Gosstroynadzor into two components. The first concerns directly the design and passing of examinations: we are talking about new requirements for the design project documentation and the procedure for passing the examination. The second concerns changes in 214-FZ. Requirements for developers have increased significantly, and from July 1, they will increase even more.

New legislation streamlines the work of the market, construction becomes more transparent and understandable. This is done in order to squeeze out from the market outright fraudsters and simply weak players who are unable to fulfill their obligations to equity holders. Construction is a serious activity, the life and health of people, as well as well-being depend on the quality of the erected objects the environment, and if we are talking about attracting funds from citizens, then a huge responsibility falls on developers. So, only those companies should be engaged in construction that are firmly on their feet and have all the necessary resources for the timely implementation of projects. We have never had such problems and will never have them.

As for some technical aspects of bringing the documentation into the form required by law, we are always ready to help developers: we conduct training seminars and are always ready to give advice on any issue.

- Has your department adapted to work in the new conditions?

Yes. Amendments to legislation are requirements not only for developers, but also for us. After all, thanks to electronic document management you can trace when the document was loaded, when it was taken into work, when it was returned. Complete transparency. But I would not say that it became more difficult to work, I just had to redistribute forces and responsibilities. Since now the issuance of a building permit and commissioning of facilities is carried out only in in electronic format, we have freed our hands for a more detailed study of the documents provided by the developers.

Today is one of the most big problems the real estate market in the country - long-term construction and defrauded real estate investors. How is your department involved in solving this problem?

This is one of the most important tasks facing Gosstroynadzor. We have prepared two legislative initiatives, which are already being discussed at meetings of the working groups of the regional Legislative Assembly, and then they will be sent to the State Duma of the Russian Federation.

We propose to amend 214-FZ, which will facilitate the transfer of long-term construction to a new investor before the bankruptcy of a company that has not coped with its responsibilities. After all, the bankruptcy of the developer postpones the completion time of the object for years. And we never want to bankrupt anyone. In short, we want to oblige developers, within five days after a year's delay in the initial deadlines for the delivery of the object, to contact their equity holders with an appeal to organize a housing cooperative and transfer the object to this cooperative. If the developer does not do this, then the regulatory authorities should have the right to liquidate this company.

In addition, we support the introduction of criminal and administrative liability for improper use by the developer Money citizens. The amendments to the Criminal Code also provide for the rule that the offender must be sentenced to compulsory labor for up to 360 hours, or a year of corrective labor, or two - forced labor, or imprisonment for up to two years. In this case, criminal liability should be removed from the offender if he compensated for the damage or completed the construction of the object.

In the Leningrad Region, permits for construction and commissioning are issued not only by the State Construction Supervision Service, but also by the municipal authorities. There is an opinion on the market that due to the unprofessionalism of the latter, there are many violations. In your opinion, could Gosstroynadzor independently decide the fate of all facilities under construction in the region?

I would not argue that small projects run by municipalities are doing very badly, but there are certainly problems. So, sometimes it is necessary to revoke the issued building permits. I think if we expand the staff, the State Construction Supervision Service will cope with the issuance of permits for all real estate objects in the region. A similar initiative has already been voiced in the regional government, but did not receive support.

In the meantime, Gosstroynadzor helps to the extent possible municipal authorities: we conduct training seminars, control and check documentation.

The Legislative Assembly of the Leningrad Region is once again discussing amendments to Law No. 38 "On the establishment of cases in which a building permit is not required." In your opinion, is it worth expanding the list of objects, the construction of which does not need to be approved?

We support amendments to the 38th law, and I personally once participated in the development of this act. As the experience of the department shows, there are many situations on the market when our participation only complicates the life of the builders. For example, if the owner of an enterprise decides to build a warehouse or hangar on his land, then why would he need permission if he has a state examination? Or why should Gosstroynadzor coordinate the installation of transformer substations? They, as a rule, are brought disassembled, assembled on site, and then Rostekhnadzor gives permission for operation. Why force a business to receive additional documents?

Let me emphasize that the list of objects that do not need permission from the State Construction Supervision Agency is formed based on the experience of the department and all-Russian practice.

Not all districts of the Leningrad region are provided with infrastructure. At the same time, there were cases when the developer initially built an outpatient clinic or a children's center, but eventually sold premises for commercial infrastructure. What measures does the State Construction Supervision Service take?

Unfortunately, there really were several such cases, but we reacted in time, held an "educational conversation" with the developers and found a way to fight: now we oblige companies to indicate the purpose of the object in the technical plan of the premises, which does not make it possible to introduce a house with a change in the purpose of these areas.

Presidential decree on the need to build 120 million sq. m of housing per year, many players in the construction market consider impracticable. Do you agree with this?

About 1.8 million people live in the Leningrad region, while last year more than 2.5 million square meters were commissioned in our region. m of housing. So our region is fulfilling the presidential decree on the introduction of one square meter of housing per inhabitant. If every region does this, then this figure is not far off.

Don't you think that such outstanding figures are explained by the fact that these are, in fact, the preparations of "fat times"? After all the lion's share the square meters introduced are provided by giant projects launched many years ago.

Of course, the current situation on the real estate market is not comparable to what it was in 2012-2014, however, housing construction has not stopped, and with the right distribution of efforts and prioritization, the figure of 120 million sq. m is quite realistic.

- And numerous changes to the legislation will not affect the volume of housing commissioning?

If the developer cannot work in the new legal environment, then he must leave the market. Large companies that are firmly on their feet have no problems and are not foreseen. I have no doubt about that. A slight "subsidence" in the volume of construction, possibly, will be due to amendments to 214-FZ, which will come into force on July 1 this year, but we do not expect a collapse

source: ASN-info

The apartment format, which burst into the real estate market of St. Petersburg a few years ago, is developing more and more actively. He told Construction Weekly why apartments are serious and for a long time. general manager PSK Real Estate LLC Sergey Mokhnar.

Image: Nikita Kryuchkov

Sergey Vladimirovich, the apartment format is now developing more actively than any other segment of the real estate market. Supply and sales are growing from year to year. In your opinion, will this trend continue in the coming years?

Yes, the segment is growing very quickly, and I do not see any serious prerequisites for a change in the vector of development. For example, according to available statistics, the first quarter of this year has already shown 55% growth in relation to the same period in 2017. More than 900 lots were sold in St. Petersburg. No other format has seen such growth rates.

The pace of sales in the LIKE apartment complex, which we are currently building on Polytechnicheskaya Street, not far from the Ploshchad Muzhestva metro station, clearly confirms this trend. The interest of buyers is very high - we can judge this both by the number of interested parties and by the growth in sales in our project.

Apartments are a kind of multi-format, which, due to its flexibility, attracts different groups buyers for whom it is interesting for a variety of reasons. This ensures a consistently high demand, which only increases as people become more aware of the benefits of apartments.

So, in my opinion, interest in this format is a long-term trend. And if in the near future there are no radical legislative changes, then all classes of apartments will continue to grow and significantly outstrip the market as a whole.

- What is the reason for this trend? What are the advantages of the apartment format?

Two very important categories of buyers are interested in apartment projects at once, for which they are much more attractive than housing.

Firstly, these are investors who want to invest with the aim of further making a profit by renting out apartments. The interest of this part of buyers will only grow, because, according to statistics, the growth in demand for apartments for rent since the beginning of this year amounted to about 12%.

Secondly, these are people who have a residence registration or social infrastructure due to objective reasons are simply not needed. And they see no point in overpaying for it. For example, they may move in the foreseeable future, and they understand that it will be easier to rent an apartment “if something happens”. By the way, given the fact that a draft law is being prepared, equating apartments to housing (at least in the issue of registration), interest in the segment is only growing.

An important advantage of the format is the location in which the apart-projects are implemented. Such complexes, by virtue of their purpose, are built mainly in places with good transport accessibility. Land plots intended for housing construction in such locations are a huge rarity, they are expensive, and the complexes that are built on them are mainly in the high price segment, which predetermines the inaccessibility of apartments in them for most of the buyers. At the same time, apartments in a residential area, from which half an hour by minibus to the nearest metro station, will not be of interest to anyone. For example, our LIKE complex is located almost across the street from the metro station. And we are convinced that it should be so.

By the way, many people now, in principle, do not want to use a car in the city. This generation is, conventionally, a new wave. They are younger, they have a simpler view of the concept of “registration at the place of residence”, prefer car sharing to owning their own car, etc. And such people are already a significant part of buyers, which cannot be ignored when implementing projects.

According to some experts, today apartments are the most profitable segment of the real estate market for investments; at least for a short period of time. What is your view on this issue?

I agree with this assessment. If we talk about the investment model, then the benefit is that you do not have to engage in subsequent renting on your own. There is a corresponding service that is ready to offer Management Company and this is a good opportunity to take off all the worries associated with finding a renter and building a relationship with him. Saving time and nerves is worth a lot.

The management companies of the apartment projects offer various profitability programs, the terms of which vary. But, be that as it may, with a relatively low threshold of entry for a person into a personal investment project (on average - from 5 million rubles; but, for example, in the LIKE complex, prices start from 2 million), the return on investment, with profitability in different cases from 8 to 15% per annum, is about 8-10 years. For comparison: for housing, the yield is usually 5-8% per annum, the payback period is 10-15 years; for street retail objects and office blocks - approximately 6-12% and 10-17 years, respectively. At the same time, the entry threshold for the purchase of commercial properties starts from an average of 7-10 million rubles.

In addition, “short step” investments are possible. The difference in the purchase price of a lot in an apartment project at the excavation stage and at the time of commissioning of the object can reach 30-35%, which, with an average construction period (two to three years), gives an annual income of 12-17% per annum. When implementing housing projects, the difference in price at the initial and final stages of construction has now decreased to 10-15%. At the same time, due to the significantly higher liquidity of apartments in comparison with apartments, there can be no special problems with their sale.

Apartments can be roughly divided into those that are focused on a long-term stay, and those that are designed for rent. What format does your company prefer to work with and why?

We are currently building the LIKE apartment complex, which is designed primarily for long-term stays. That is, people buy apartments from us mainly for themselves.

We chose this format because it fits into our (as a developer's) vision of the buyer's interests: creating a comfortable living environment. It is more interesting for us to build a house in which they will live, rather than a certain complex of residential areas for rent with a basic level of comfort.

Whether we are going to build service apartment complexes is difficult to say yet, it all depends on market conditions, availability of land plots suitable for the implementation of such projects, changes in legislation and many other factors. In any case, the format of the apartments is interesting for us and we are not going to leave it.

- In conclusion, the traditional question: what are your company's plans for the near future?

We will develop as a developer. Over the 13 years of the company's work, we have gone a serious way from being a simple contractor to the level of general contracting, and then went into independent development. We are most interested in this area, and we see it as a stage in the natural development of the "PSK". We have become more a large company, more experienced, have earned a good reputation in the market. Moving on.

At the same time, we will continue to work as a general contractor, since our construction experience is in great demand.

Development allows us to realize our philosophy, our ideas and satisfy the need for self-realization. This is a chance to make the environment we live in better. After all, the developer's function allows you to work out the entire project as a whole, as they say, from A to Z.

Let me remind you that now we have 60 thousand square meters at the stage of active construction. m of housing. Two business class facilities, LOOK residential complex near Ligovsky prospect and Diplomat residential complex in the Central District, will be commissioned in the next two months. And two more objects with a total area of ​​58 thousand square meters. m - at the stage of putting it on sale. These are 9-storey residential complexes of comfort and business class: a new residential complex in Slavyanka and a new house on Bakunin Avenue.

The absolute champion of Novosibirsk in hairdressing and decorative cosmetics is convinced that the source of success is not in the desire to earn a lot, but in the need to learn a lot, to master the skill

The ROOM of the Factory stylists school studio resembles not even a dressing room, but the backstage of an American music hall, Broadway theaters, as we saw them in Hollywood films. Posters with beauties and beauties, posters. Wigs, palettes with make-up, hair dryers, varnishes, brushes. Territory of transformation. And on the way to her, at the reception - countless diplomas, qualification certificates, Thanksgiving letters and medals hang in bunches, dozens of different-sized shining cups - symbols of victory - are crowded on glass shelves. In this sense, hairdressing is akin to a great sport - it is effective, achievements are tested in competition.
Denis Alexandrovich Gorbunov, despite his youth, not only mastered the "science of winning" himself, taking part in competitions and championships of different levels with triumph, but six years ago he created an author's school, in which he combined teaching the theory of hairdressing and makeup with practice. He is a co-owner and creative director " Stylist factories”, A studio, without which not a single major event in the beauty and show business can do today. The second co-owner Yulia Polonik, who is doing an excellent job with the organizational and managerial responsibilities of the studio school, claims that the crisis has not affected in any way, the demand for services " Stylist factories Is still high. And I was convinced of this, seeking a meeting with the famous Gorbunov. The only day of the week on which he could make time for an interview was Sunday.
- Denis, what award, what cup do you value most of all?
- I value all the awards, but I will not exaggerate, I treat them quite calmly, - he smiled. - Of course, I was very worried when I performed for the first time. And I was very happy when I became the absolute champion of Novosibirsk in hairdressing and decorative cosmetics, then the champion of Siberia, and then the prize-winner of the Russian championship. European and world competitions remained undeveloped. But I don't think about them yet, because, believe me, I did not participate in championships for the sake of titles before. Competitions of professionals give something more - in preparation for them and in their course, you develop speed, technique, some universal moments that are important for everyday work. At the same time, everything that you do, that you show at competitions, is practically not applicable in real life... These are visage and hairstyles for theater, cinema, catwalks - spectacular, fantasy, sometimes pretentious. This is a kind of exaggeration of forms and colors, like a show of possibilities, a ground for thinking where, in what direction you can still move, what is worth working on.
- Did your victories have any material component, money equivalent?
- The equivalent was more moral than material. But that's how to judge. The result of my successful performances was, for example, an invitation to the International Congress of Stylists, held in Greece, on the island of Rhodes. I fell in love with Greece and Greek women. What landscapes! - it is impossible to stop looking at the sea, mountains and rocks, and the girls are stunningly beautiful, I think, because the moist sea air is favorable for the skin and hair. Further, following the results of the Russian championship, I won a course in Holland, and my stay in Amsterdam turned my ideas about the world upside down. It turned out that the world can be like this - warm, comfortable and perfectly harmonious. In fact, I did not like classical Europe, I used to be indifferent to the cold Gothic and other ancient styles of architecture, but in Holland all the buildings of the 17th – 18th centuries are not lifeless museums, but, on the contrary, are inhabited, comfortable for humans and ennobled by it. There, beauty is taken into daily use. In general, the Netherlands, Amsterdam and its environs conquered me unconditionally: it is one thing to hear about the artificial land where vegetables and flowers are grown almost for the whole world, it is another thing to see firsthand. Hard work and the need for beauty are in the blood of the Dutch, this also applies to stylists who work miracles.
- Has your individual handwriting changed in any way after your trips to Europe?
- My handwriting, or rather, my skills developed primarily here. My first teacher was Bakyt Akhtiyarova - a unique personality. Imagine, a girl from Berdsk twice won the world championships, now she is the official trainer and judge of the women's section of SPIKR, she teaches in the workshop “ Eduard Trishkin Couiffure", The famous Moscow salon on Ordynka. In general, at one time, when I myself was studying, there were many unique top masters in Novosibirsk.
- Almost everyone has moved?
- Yes. That is why we constantly invite you to conduct master classes in " Stylist factory»Leading Russian and Ukrainian specialists. These are the two most powerful schools in the world, based on a deep knowledge of classical traditions, a wide range of knowledge about working with color, texture, and texture. Schools in the USA and Europe mainly give an idea of ​​new trends, modern technologies, they are more superficial. And our masters are generalists. It is not without reason that there are many Russian make-up artists and masters in Hollywood.
We carefully select specialists, we are looking for those who are capable of short term to transfer the maximum knowledge and skills to students. We cooperate with Olga Nikiforova, a hairdresser-fashion designer from St. Petersburg, who is a developer of educational programs, a trainer of competitive nominations. In May with a master class “ Wedding hairstyles with 3D weaving elements"Ekaterina Steinbrecher performed. Unique seminar " Pencil Basics”Will take place in October, when Taisiya Vasilyeva arrives from Dnepropetrovsk, and there are almost no empty seats left for him. She is the coach of the Ukrainian national makeup and body art team, very strong. And he is the best in painting techniques in pencil technique, he considers line and form to be the basis of makeup. Sergey Rudnitsky was also invited - the author of the Barber Expert project, an unsurpassed specialist in men's haircuts, "tuning" of personal image.
- It's time to tell, Denis Alexandrovich, about how you came to the profession and why you fell in love with it. And at the same time, reveal the secret of your age. You look 23-25 ​​years old, when did you manage so much?
- Looking 23? Great, he laughs. - You may find it strange, but I was going to become a technologist Catering, after leaving school he came to Novosibirsk and entered the trade institute.
- Where did you come from?
- I was born in Zelenogorsk, a small closed town Krasnoyarsk Territory.
- By the way, it was more logical then to continue my education in Krasnoyarsk. This city, in my opinion, is wonderful, absolutely civilized. Not a wilderness, not a province.
- Everything is so, but you understand that in youth you want to change everything radically, to go as far as possible, to have as much independence as possible. And then Krasnoyarsk is not without reason compared with St. Petersburg, and Novosibirsk - with Moscow, in terms of energy it is closer to me.
At first I liked everything - the university, the hostel, study, freedom, but by the third year, when the practice began, and the curriculum changed on the fly, disappointment arose. Feeling of routine, a kind of annoyance: not mine. Initially, I was going to get an applied profession that would allow myself to support myself and provide drive, growth, development. But by the age of 20, my attitude had changed. Visiting exhibitions, I myself felt the need to draw, I remembered that as a child I was fond of art, it turned out well. In general, on the advice of a friend, I entered the courses for makeup artists, and at first this occupation did not inspire at all.
- Why?
- I could not get used to it. Until there is experience, until the hand is full, everything is difficult. For example, it was hard for me to make up the eyelashes of the model, I was afraid to get into the eye, to smear on the eyelid. But makeup artists at that time were in great demand, and I trained day and night. He asked to be assistants to the masters, managed to go to all the shows, painted all the girls who came across. And gradually I got a taste, it began to work out. Moreover, regular clients have appeared. Remember, before the crisis of 2008 - in 2006-2007, people were ready to spend a lot of money on appearance, on shopping. Brand and multi-brand boutiques of prestigious brands flourished. I have done the tasks of both a style consultant and a shopping assistant. And also during that period I learned the art of hairdressing. I did not grasp at everything, for all types of haircuts, but focused on styling, creating festive, wedding, evening hairstyles.
The temptation of the profession is the desire to earn a lot. I had no financial support, I never asked my parents for money, but still I did not suffer from greed. And now I tell my disciples: before you mow the grass, you need to grow it. It is necessary to represent something, and for this to build up skills and abilities by practice, roughly speaking, to plow, sparing no effort. Everything in oneself can be developed - taste, intuition, imagination, if you plow.
- Have you come across absolutely professionally unsuitable students in your practice? Just like that, as they say, the hands are not from the right place, there is no taste, a sense of tact, measure? Professionally unsuitable hairdressers, who can not only serve, but also hear what they want from them, met often. Not so long ago, I was dyed bright red copper instead of giving a pinkish tint to the blonde, and I did not leave the house for a week. I had to cut my hair and wash the redhead with harmful chemicals every day.
- Horror! Red is not your color at all. And yet, in my opinion, professional incompetence in hairdressing does not exist, it only needs a strong, persistent desire to learn. And also - the desire to hear, understand the client, which is also based on an elementary desire to hear and understand. It's just that you're out of luck - you ran into a careless master. Or rather, not a master.
Now do you understand why I constantly repeat to my students, perhaps even annoy me with the admonition to be attentive to the wishes? Moreover, the most important quality for a stylist is stress resistance.
- Yes, perhaps, attention alone is not enough. Among the clients, you probably come across capricious, absurd ladies who themselves do not know what they want.
- And that's okay. We are a service sector, clients certainly bring with them their personal mood, often increased nervousness. It happens that they have a bad day or there are long-standing insurmountable problems at work, in the family, with health. For me, this is a signal to communicate even more tenderly, with the utmost tact, but, moreover, not to emotion myself. The most harmful, unproductive for business is to succumb to spontaneous emotions. I deliberately cool my senses. I'm not claiming to be an angel. I am not an angel, and it is not so much conflicts that I have, but a psychological disagreement with some clients. The point is not even that they are immune to my recommendations, but that I hate to do something vulgar, vulgar. I bear the cross of guilt - I try to separate my paths with such clients forever.
There are always some surprises, force majeure events happen at catwalks, at fashion shows. I take it with a smile as if it were inevitable. The stylist and designer behind the scenes of the show must be mobilized like soldiers in battle, this is already an axiom. I personally am amused by force majeure, amused - without them it would be boring, there is nothing to remember.
- I know, I've heard that you are an unsurpassed master in creating images of brides, in wedding makeup and hairstyles. But many showmen I know consider weddings to be something like a "low genre".
- Professionals, in my opinion, should not have prejudice against any kind of work, the only motto is - do well, as best you can. Talking about low genres is a show-off, this is from the inability to step over prejudices and rebuild, learn.
Brides are usually very touching, pure, and excited. I am glad that I can help them, support them at the moment when their fate is changing. We begin preparation with an acquaintance, with a confidential conversation. Then I do some test makeup and hair that matches the wedding dress, jewelry, general style. Someone goes with rhinestones, sparkles, brightness, shocking, inherent in character, lifestyle. But in most cases, it is enough to identify and emphasize the natural dignity of the girl to make her look play. I am for freshness and tenderness, for the individuality of beauty that every bride has. We agree on the test makeup and hairstyle, if necessary, make adjustments, and I repeat it exactly in the morning before the celebration. But usually no adjustments are required, the bride immediately after the test feels like taking a picture.
- How cute. What a pleasant job you have, Denis! But let's move on to its other aspects. We live in the era of the cult of youth. It is indecent to look old. I understand that any fashion works for the development of the industry, for increasing profits - for mass tailoring of certain styles and for mass recourse to plastic surgery. How do you feel about fashion and, in particular, fashion for aesthetic surgery?
- In general, I am against the dictates of fashion, I am not fanatic, but I study trends with interest and sometimes follow fashion trends with pleasure. I cannot conclude that I form my wardrobe from what is in the category of must have or total look, but I like many trendy things. The same can be said about plastic surgeries, about which clients often consult with me. Moreover, these are both women and men. There is nothing wrong or shameful in striving to look better and younger, on the contrary, you simply cannot bring this desire to the point of absurdity. After all, it is obvious that no one will ever manage to look like Angelina Jolie. Meanwhile, there are a lot of people who endlessly subject themselves to operations, alterations. Get hooked on it.
I am against cardinal changes, I think that we need to be careful, for example, to change the shape of the nose - this is not done well enough in our country, with complications. And an elementary facelift, blepharoplasty - why not? If a person is complex about wrinkles, they should be smoothed out in order to regain confidence.
You see, plastic surgery is a normal manifestation of progress, not something extraordinary, its development is not conditioned by the fashion for youth, but by the development of civilization. I feel you are negative, wary of her?
- Yes, I still believe that it is enough to have clean, well-groomed skin, and I have a prejudice against even injection cosmetology, not only about surgical interventions. Almost everyone in my environment has experienced “progress”, I do not see a significant, any impressive result. And, tell me, can you correct the marks of age by means of decorative cosmetics?
- I don’t want to lie, even the most skillful makeup smooths, levels out age only partially. It must be admitted that in our latitudes the climate itself contributes to aging: sudden temperature changes in winter (it is frosty outside, and the air in the rooms is dry with batteries), a long cold season and a short summer - all these factors are unhelpful for the appearance, both for the skin and for hair.
“Isn't that why the best thing you can have is long, lively, beautiful hair? I like it when men grow their hair or experiment with facial hair - beards and mustaches, make trendy hair tattoos, designer haircuts. And for some reason, women do not like short haircuts at all - this, in my opinion, is anti-feminine, in most cases it looks scanty, rude, as if it takes away the gender.
- I agree, the sharp lines of women's haircuts roughen up the look, it is better to strive for smooth lines, for roundness. But general rule not for everyone, much depends on the proportions and type of face, on the shape of the skull. It is not for nothing that hairdressing is not just a craft, but an art - it has a set of its own laws, subtleties, like the art of visage.
At first I was fascinated by experiments with shapes, textures, color combinations and contrasts. But gradually, having mastered this, I got carried away by the opposite direction, popular in the West - Nude. The effect of a natural, unpainted, natural face. Note, no one, if we are not talking about the catwalk, about the stage, uses bright shadows, blush, they disappear from glossy magazines. In fact, it is a hundred times more difficult to perform natural makeup than bright, it uses dozens of the smallest shades of tones that are invisible to the human eye, this is a complex technique due to which a fresh look is achieved, if necessary, sculptural cheekbones are created, volumes are changed.
- Denis, does the art available in Novosibirsk affect your worldview and professional development?
- Of course. If we talk about painting and graphics, I prefer not realist exhibitions, but avant-garde, abstractionists, artists who leave the audience a zone for speculation, for fantasies. I have always been strongly influenced by Igor Zelensky's ballets, opera performances, music director which was performed by Ainars Rubikis. In short, everything that was shown in our NGATOiB before the change of director, under Boris Mezdrich.
And thanks to Iris Zweig (the head of the Israeli Cultural Center, the first secretary of the Embassy of the State of Israel), I joined the culture of this country, where I have not yet been, but participated in fashion and design projects carried out here. I believe that Iris is a model, a standard of how a modern woman with intelligence, intelligence and taste should look like. She is flawless, and it doesn't matter how old she is, with or without makeup.
- It's true, I also admire Iris Zweig. And to you, Denis, thank you for the conversation, for your kindness, openness and excellent manners.
- Are we saying goodbye already? And I never told you how old I was: it will soon turn 29!
- Great! Best age life is one in which it is interesting to live and in which there is something to strive for. Agree, you can be very happy at 17 or at 70.
- Agree. Thank you for your attention and understanding.

The road economy is the most important component transport system our area.
20.10.2019 An accident of a truck and a passenger car happened this morning near Novosibirsk. Three people were killed.
1nsk.Ru
19.10.2019 Author: Berdsk Online One of the priority tasks is to improve the living conditions of veterans of the Great Patriotic War More than 250 monuments and memorial sites in all districts of the Novosibirsk region need to be repaired
Berdsk-Online.Ru
18.10.2019

On October 18, "Bulletin of the Iskitimsky District" No. 16 was published. Check it out electronic version can be here.
Iskitim District Administration
18.10.2019 Author: Berdsk Online. Photo pixabay.com Military-industrial complex enterprises in the Novosibirsk region will increase the share of civilian products Novosibirsk region continues to increase the volume of raw materials and industrial production,
Berdsk-Online.Ru
17.10.2019 Author: Berdsk Online There are more than 3800 non-profit organizations in the Novosibirsk region, the fund for their support is equal to 60 million rubles. The Novosibirsk region is the leader in the number and volume of the fund for subsidiary support of non-profit organizations.
Berdsk-Online.Ru
17.10.2019

From November 6-8, 2019 at the Novosibirsk Expocentre International Exhibition Complex (Novosibirsk, st.
Iskitim District Administration
17.10.2019 Author: Berdsk Online The quality of Siberian grain is much higher than in the central part of Russia Governor Andrey Travnikov held a working meeting with the Deputy Minister Agriculture Russian Federation Oaks
Berdsk-Online.Ru
17.10.2019 Author: Berdsk Online High-quality repair- the key task The off-site meeting on the repair work on the site of the Novosibirsk Academic Youth Theater "Globus" was held on October 16 by the Deputy Governor
Berdsk-Online.Ru
17.10.2019

 

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