How to attract customers to billiards. Attracting visitors to the billiard club. Only one has a chance

About six years ago, a company of adult solid men was sitting in one of the St. Petersburg café. They really wanted to play billiards. But there were no places that correspond to their ideas about this game in the city. "Why not open an institution, where in the evenings it will be possible not only to drink a cup of coffee, but also to play a couple of parties?" - They thought. About any business then there was no speech. I wanted to open an institution for myself and acquaintances, the same biliard fans. All the fact that the billiard room "for his" turned into one of the largest institutions in Russia is the entertainment center based on the Billiard Club "Leader" under the direction of Fora-Billard.

The story of the "leader" is indicative. At the same time (someone a little earlier, someone - later) many businessmen became interested in billiards and open the institutions "for themselves", which then turned into profitable business. Pioneers of the market caught the wave and slightly ahead of the peak of the popularity of billiards, thereby securing their leading positions. Today, it is becoming increasingly harder to take its niche in the billiard market market, and competition forces to sacrifice profitability. However, nothing impossible to open a billiard club right now, no. The main thing is to choose the right place and determine the concept of the institution.

Billiard club in detail

Investment volume: from 100 to 250 thousand dollars depending on the quality of the tables, the level of service, the availability of additional services, the area of \u200b\u200bthe room.

Investments in the finish of 1 square. M "turnkey" taking into account equipment: from 400 to 800 dollars.

The average area of \u200b\u200bbilliard room: 250-500 square meters. m.

Payback period: six months - two years, depending on the successful location and concept.

Profitability: 40-50%.

The cost of the hour of the game: 150-300 rubles in Moscow.

Cost of tables: for pool - 1.5-3 thousand dollars; For the "Pyramid" - from 2 to 7 thousand dollars.

Dictionary of Brockhaus and Efron claims that his homeland is China, and in Europe the first news of the billiard refers to the XVI century. It turns out that Karl IX is still in the famous Bartholomevian night (August 24, 1572) played billiards. Mention of this entertainment is found in Shakespeare's plays. At first, the billiards were played with two balls with special sticks, and a hoop was installed on a table with six luses, which reminded the crocket gate.

Over time, billiards improved XVII century Having reached the peak of popularity in Europe. The game was brought to Russia with Peter Great, but she received widespread only in the XIX century. During the period of predominant, fashion for all French nobles was played mainly in the cannon, but in the middle of the century, after at the factory in St. Petersburg, Master Freiberg created the first in Russia table for the six-relat of Russian billiards, "Russian Pyramid" was at the peak of popularity. Not in vain Gaev in the "Cherry Garden" to the place and not to the place flashes the billiard lords "Dwuples in the angle", "yellow in the middle" and the like. Fashion!

The victorious Soviet government recognized billiards by bourgeois game and did not welcome the interest of workers to such pastime. Then the game was rehabilitated. In addition, the leaders, not excluding Stalin, the billiards even pledged.

By the beginning of the New Times, billiards in Russia was difficult to call mass passion, but by the end of the nineties everything changed. New clubs began to open in the cities, the development of billiards as a sport appeared, specialized mugs appeared, the game came to sports TV channels, and avid players began to install tables at home. In addition to the traditionally popular Russian billiards, Poule were accustomed (in the people - "American") and English snooker, and professionals prefer cannon (t. Artistic billiards).

At the increased interest in the billiards could be well earned. As a result, the formation of a new entrepreneurial niche took place literally before our eyes. In the absence of competition, the first investors could dictate prices for services, guaranteeing themselves quite high margin. However, competition quickly increased.

The Russian billiard capital, no doubt, remains St. Petersburg. "Peter is ahead of Moscow in both the number of tables and the number of billiard clubs," says Andrei Afanasyev, senior manager of the Billiard room of Zeus. In other regions, billiards are still significantly developed. But the wider opportunities for investors.

It is not possible to obtain reliable assessments of the billiard market in Russia yet possible. This is not the most outdoor segment of business in the field of entertainment, and entrepreneurs are in no hurry to spread about their income. But the main thing is that the question remains that, actually, to consider billiards, and what is not.

In many cafes, somewhere in the far corner there is a billiard table, on which visitors can play a party-other. Is it a billiard room? Unlikely. In the collapsible objects near the metro on an equal footing, slot machines and one or two billiard tables are adjacent. This, apparently, also "not quite that." In addition, in all major self-respecting entertainment and trade entertainment centers There are at least a few tables for billiards. That's closer to the truth. Plus specialized clubs, the exact number of which is unknown.

As a result, you have to operate only by the most common data. It is estimated that only 4,200 tables for the pool were installed in Moscow and about 3,500 - for the Russian pyramid. There is no accurate data in St. Petersburg, but by indirect - the total number of tables in the city has already exceeded 10 thousand. As for the number of clubs, in Moscow there are up to two hundred specialized billiards, and in St. Petersburg - more than 250. "Other regions are still lagging behind the metropolitan cities, but in the near future and they will experience the boom of the development of billiards," confident cEO Fora Billiards Pavel Tinets.

And sports and rest

Billiard clubs presented in the market are conveniently divided by the type of premises. First of all, these are institutions in built-in and attached premises on the first floors of residential buildings or in separate buildings. As a rule, these are small clubs with six or twenty tables. Another format is billiards in the composition of shopping and entertainment centers. Such clubs can occupy an area of \u200b\u200bup to 500 square meters. m and accommodate from 15 to 50 tables (in rare cases - more than a hundred, as in the club "Leader" or Pulkovo-3). The third option is billiards as part of hotels and holiday homes. As a rule, these are small places with three-five tables.

Another classification method is based on the analysis of concepts. In this case, it makes sense to talk about commercial (entertainment), sports and elite (closed) clubs.
Commercial club is focused on the mass consumer, so most often the concept includes other entertainment. It is that the entertainment clubs include most establishments located in entertainment and shopping centers, as well as some of those that are on the first floors of residential buildings. But the actual set of additional services can be arbitrary. IN large centers besides bowling, as a rule, there are children's rooms, Q-zar, a lot of non-monetary slot machines, aerochokki, a few concepts of food court, and sometimes also night club With a disco. You can call such institutions "billiards" with a large stretch. Rather, it is full-fledged entertainment centers, which is based on billiards.

In specialized billiard room, a set of services is limited to a small area of \u200b\u200bthe club, so there can be slot machines and a table for Aerohockery in such establishments in such establishments.

Sports clubs, whom, by the way, in Russia are not so much yet, differ from the commercial institutions of the audience. If everyone wishes come to entertainment billiards, athletes and amateurs are going to sports clubs. In addition, they regularly host various competitions among professionals and lovers.

A distinctive feature of sports clubs is the use of expensive and high-quality equipment. After all, an experienced player will be easily distinguished by the "curve" of Ki from "smooth", and to play on the battered table broken balls and will not be enough. Such clubs require large investments, recoup which on only tournaments are very difficult. That is why in an attempt to increase profitability

owners of such establishments often mix the format of the sports and entertainment club. Nothing wrong with that. As a sports field, the institution works in daytime hours and on weekdays, and in the "Prime Time" (Friday, Saturday, Sunday) turns into a commercial club with high quality equipment, which will attract additional customers.

Closed or elite clubs are a special format of billiards. The entrance to them is usually closed to visitors "from the street", and each table in such establishments is located in a separate insulated room. Another way to cut off the unwanted guests is the high cost of the game (from one to three thousand rubles per hour), which allows you to filter visitors even without the participation of the oversized security.

"Elite clubs are positioned as institutions for a wealthy interlayer of customers," says Andrei Afanasyev (Zeus). - The peculiarity of such institutions is the provision of exclusive and expensive services, often not having analogues in other clubs.

These are the most expensive regarding the initial investment of the institution. In addition, if the client's entertainment club can be attracted to a favorable location and abundant advertising, and in sports - high quality tables, the elite club directly implies a personal acquaintance of the investor with future players. As a rule, very wealthy people.

As the main manager of the Metropolitan Billiard Club "Yard" Kristina Doroshukuk notes, many professional players in the Russian billiards do not like the establishment, where the youth playing in the pool: too noisy. These clients prefer closed clubs. And it is in such establishments that can be found "Cat", playing only for money.

Sunset White Shara

The growth of the billiard market, so dynamically began, in the near future it can end. Experts of companies - equipment sellers have already noted the correction of the growth rates of sales of tables, although they express hope that the lull will be temporary. "The market is far from oversaturation - both in Moscow and in the regions," says Andrei Afanasyev. - The demand for the game is growing, including thanks to constant broadcasts on leading television channels. "

Pavel Tinane ("Fora-billiards") is also confident that the billiard club market is still not saturated in metropolitan cities, nor in the regions: "See how often television channels began to show billiards competitions; The game is gaining popularity, and the prospect of the inclusion of billiards to the Olympic program will increase interest even more. Naturally, it is positively reflected in the business of club owners, increasing the flow of customers. " And Christina Doroshukuk ("Yard") adds that there is still a lot in the country potential customersthat do not go to clubs yet. For them, and to fight businessmen! Here are just the participants in the real estate market constantly following the changes in demand and suggestions in the Street-Retail premises segment, note the reverse trend.

Today, billiards are no longer so popular as a few years ago, when they were among the main entertainment establishments in different cities. In the main mass of the billiards now - the place where professionals and fans of this sport are gathering, "the head of the commercial real estate referring to Blackwood's customers is argued by Alla Glakov.

According to the Deputy Head of the Department of Analytics and Research by Praedium Alexandra Kadchenko, the segment of specialized billiard clubs is oversaturated, and now many of them are closed. According to the PR-Director of Vesco Group Ivan Liasnikova, the peak of the popularity of the billiards in Moscow fell at the beginning of the 2000s, whereas the amount of their number was reduced from 280-300 in 2001 to 150-170 in 2007. In St. Petersburg, the number of billiards remained unchanged: weak concepts were closed, new ones opened, as a result of which the zero delta was achieved. In the regions, according to experts, the number of billiards is still growing, but also much slower than before. But the revenues of the owners of billiard clubs are gradually starting to decline.

Perhaps, only a niche of the billiards in the entertainment zones of shopping centers remains not yet fully saturated. However, as noted by the head of the department of analytics and assessment of MIEL-Real Estate, Aidar Galeyev, the billiard room is inappropriate in the shopping center, so the main customers of these institutions love a relaxed atmosphere, and the shopping center is a dynamic complex in which it is difficult to create a measured environment. The back view of Alexander Kadchenko adheres to: "Further development will occur due to the opening of halls in the foyer of cinemas, as part of shopping complexes, as part of bowling clubs (billiards is a classic addition to bowling), as well as as part of cafes and restaurants. "

According to forecasts, soon in many cities of Russia, the market of specialized billiards will be saturated, and investors who want to make money on the interest of people to skiing balls on the table will be much more difficult to open new institutions. Today, the opportunity to get into the last car of the outgoing train still remains.

Wide Luza

Are there secrets of entering this market? Of course. Immediately make a reservation: today it is already very difficult to enter here with a poor-quality product. As Christina Dogoshuk notes, there is a shortage of good clubs on the market, while dubious places with loss tables and ribbon clients are no longer interesting. So, save and buy old, "killed" equipment is impractical. Another market problem is markers. "A good billiard room without a good marker is no longer a good billiard room," categorically Christina Doroshukhuk. Meanwhile, in many institutions, students work, who absolutely do not know the rules, and play no better average visitors. In such a club, a serious client will not go.

In addition, it is necessary to be extremely weigly approach. Rent of too expensive areas can seriously increase the payback period of the project (rent - one of the key items of the establishment), and too cheap (and therefore unsuccessfully located) - will reduce the flow of customers. Therefore, it is not worth falling into extremes.

The location in the city center for billiard rooms is not at all the key to success. Potential customers inexpensive billiards are easier to play at the institution near the house, and for elite clubs in the center of the city it is difficult to organize parking, "says Aydar Galeyev. According to Alla Glazkova, if the billiard room is positioned as a place for a public holiday, it is natural that the owners will need a room on the first line of houses near the subway or major transport highways, and if the institution is designed for a narrow circle of professionals, the location will not play a large role.

As for the area, this is an individual question, and the answer to it depends on the number of tables in the billiard room. "The list of room parameters for billiards is similar to the requirements for sites for small restaurants: pedestrian accessibility from the subway, a convenient entrance, the proximity of pedestrian streams, an area of \u200b\u200babout 300-500 square meters. M, "says Ivan Liaznikov.

In addition, from the very beginning it should be determined target audience Billiard room. If the investor is interested in young people, it is more expedient to make an emphasis on an "American", and if people are aged, then the Russian billiards. In general, both types of tables should be presented in a good billiard room (and in the most advanced you can also place the table for the sinuker). The point is only in the ratio.

Pavel Tinet sure: if only it is not about creating a closed club, the bet should be made on the pool. "I believe that the pool is a more promising type of billiards. First, multi-colored balls and apparent ease of the game attract a wider range of customers. Secondly, men and women can play the pool, while the Russian pyramid is more popular among men. Thirdly, the size of the table for the pool is less than for the pyramid, so you can put three tables for the Russian billiards or five tables for the pool, which is more effective from a commercial point of view, "Paval Tinane argues.

However, among serious players fans of the pyramid yet more. In addition, the cost of the hour of the game in "American" is traditionally lower than the value of the "Russian" table. "If almost all over the world is the most popular pool, then in Russia the situation is different: Men of middle and older people prefer to play the Russian pyramid, women - mostly in the pool, and young people - in the pool and a little in the Russian pyramid," Andrei Afanasyev sums up .

Money "On Billiard"

How much can you earn by opening a billiard club? Let's try to calculate.

The average area of \u200b\u200bthe room required to accommodate 10 tables (for averaging, take 5 tables for the "pyramid" and as much - for the pool), is 250 kV. Consequently, the cost of renting in Moscow (regional entrepreneurs may themselves make an amendment to local conditions) will be approximately 100 thousand dollars a year. According to experts from Zeus, the equipment of the Billiard room "turnkey" will cost $ 400-800 per square meter. According to the calculations, the annual wage fund of all employees will be 142 thousand dollars. Another 54 thousand will leave for the year for the current repairs, communal payments and advertising. Thus, the total costs that the investor will incur in the first year of work will be almost half a million dollars.

The profit of the billiard room is made up of income that brings the use of tables, and successful work Bar with kitchen. According to experts, the bar brings about half of all revenues of the institution.

The average loading of the same table is four hours a day on weekdays and eight - in the best time (Friday, weekends, holidays). The cost of the game is different: on average, on weekdays, the hour of the game will cost 200 rubles (although some clubs make discounts, for example, for students in the daytime, which leads to an increase in flow), and at the weekend - about 300 rubles.

For 156 "Successful" days a year, the company will earn 375 thousand rubles, and another 209 less successful days - 167 thousand. That is - 532 thousand rubles (20 thousand dollars) from one table or 200 thousand - from ten. As much during successful work, a bar and kitchen will bring. TOTAL - 400 thousand dollars. Thus, the project will pay off on average in one year and two months. Considering that the promotion at first will have to invest a few more, the realistic payback period will be a year and a half with profitability at the level of 50%.

The theory is a good indicator. However, these are only calculations ...

Types of billiards

Russian pyramid - Variety of billiards. The game is conducted with 16 balls, 15 of which form a pyramid, and one is used as a bertot. The rules are extremely simple: the blow is applied to any ball in any other way. In this case, the diameter of the lobe is only a few millimeters wider than the diameter of the ball, which makes it difficult to get the process of entering. Table size - 12 feet (less often - 10 feet).

Nevsky Pyramid - A variety of Russian billiards. The main difference is that the blows are applied with only one ball ("bitcom").

Pool ("American", "Eight") - a variety of billiards. The game is conducted with 16 balls, 14 of which are painted in different colors (solid and striped) and are game, and one is completely black (clogs last time). Boots are applied only by the bit (white ball). Table size - 9 feet.

"Eight" - The type of pool. All multicolored balls from the first ninth are involved in the game, and the player, having strikes the white "bitcom," scores them by ordinal numbers.

Snooker - The game goes 22 balls, among which one white (berton), 15 red and 6 balls of other colors. The game is conducted in two stages. The first part ends when the last red ball falls into the lyuza. In the second stage, colored balls are clogged by the order. The essence of the game is to put a snooker partner, that is, a position when the berton cannot reach the ball, which according to the rules should be played at this moment.

Attracting visitors to the club is a primary task for each club owner. Having collected a certain contingent for several years, the owner of the commercial club sees only the number of expenses and income, absolutely without thinking why the public is not updated, why and how it changes. The fact of holding club events for the club is considered to be the expenditure article. Is it possible to consider a regular tournament among visitors to the unknown costs and whether to do it?

What good billiards is the opportunity at any age to start classes and at any age to achieve certain results. The spirit of competition is inherent in a person just as need to breathe. And not to use it in the work of the billiard club - equivalent to direct financial losses. Developing club competitions, you can see increasing interest among the visitors of the club to training, the desire to win, increase your club rating. Each competition becomes an inspection, each meeting gives adrenaline influx, which, in fact, is looking for a visitor in the Billiard Club. Taking by most sports, at a certain age you have to leave hope for a victory, in the billiards and the old man, and the young man can become the winner of the club tournament and get his portion of glory.

How can I organize competitions and increase interest in them? The first thing that many pay attention is a prize fund. Usually, the players themselves organize it by collecting the starting fee. Its distribution is solved in different ways: usually the gaming time is paid from the assembled amount, and the rest is distributed to several prizes.
The second, which is necessarily required when conducting a tournament is an organizational part, which includes refereeing, printing grids, distribution of places, ranking. It is this part that becomes for most clubs a stumbling block and the consumable part. An invitation of a specialist is not cheap, independent maintenance requires at least the study of the refereecy system, the schemes. About how with minimal costs to cope with this problem will be told in the near future.

Another question that concerns visitors with the participation in the club tournament is the question of the distribution of the Prize Fund: how and what to do, so that random strong players coming to the club only on tournaments did not take all the money, depriving the chances of winning permanent customers Club. There are several options for solving this issue. The first option: a small prize fund, which is simply not polished by strong players. But the low prize is uninteresting and the club lovers themselves. Then there is a second option: organization of tournaments with a cumulative prize pool. The essence of such competitions is that at each tournament the collected prize fund is divided into several parts. One part goes to repay game time. Another part can go for refereeing. The third part is a small prize pool of the tournament. But the remaining part of the money goes to the accumulative fund. Conducting club tournaments once a week, it is safe to say that after three months, the accumulative fund will be replenished sufficiently weighty. Then it is necessary to play it. But playing between some other permanent participants of the club competitions, not allowing the risks of random players from other clubs. To determine the permanent players of the club, it is necessary to keep a rating that will be compiled after each club tournament. The fact that the amount of the accumulative fund will be enough "round", you can not doubt. The fact that it will be interesting for it to be interested in all participants from the selected "four", the "eight" or "16" of the best players of the club - you can be confident. Well, the rest of the visitors will be interested in this event that it will become an incentive for them to follow the participation, training and victories.

The development of club tournaments is interesting, unsightly, stylish - few people doubt this. Starting their regular holding, it is possible to be sure that let us first and there will be only a dozen participants, but in the subsequent regular club tournament will definitely attract a large number of players and visitors to the club, which means that the club will be beneficial.

To date, billiards became a fairly popular sports game in our country.

Adults, and even teenagers play it. Gradually, he overshadowed in a certain kind of sport, according to which competitions and other sports events are held annually.

First steps in this business

The entrepreneur who will decide on the opening of the billiard club, with the right approach can earn much more moneyWhat was originally invested in it.

To achieve success in this case, you need to choose a suitable place and compile a competent billiard club business plan. Such an entertainment establishment should adhere to a certain concept.

Required documents for opening

No special documents are required for billiard business. Need to:

Get the necessary licenses and permissions;

Carefully trace so that the club's room complies with all the requirements of firefighters and the SES.

Obtaining such documents is a completely standard procedure.

Types of billiard clubs

All billiard clubs, which are currently open in our country, can be divided conditionally into several groups, based on the size of the room and the number of billiard tables.

To the first type you can attribute billiards, which are located in holiday homes, boarding houses or hotels. In such a room there are no more than 5 tables intended for lovers of this type of sports game.

Second Type - Billiards, located in entertainment centers and large trading houses. These clubs are at least 15 tables that are intended for different species billiards. In the billiard clubs of such a format, competitions of professionals at the region level are often held.

The third type of billiard room occupies a separate room and has in its arsenal 20, or even more tables. To create such a type of institution, you will have to spend money, but also arrived an elite billiard club as a business will bring several times more than the rest.

Subtypes clubs

In addition to such a conditional separation on types, billiard clubs are still divided into subtypes: entertainment, elite and sports.

Billiard entertainment may be connected in one room and with other entertainment for visitors.

Professional clubs are equipped with the highest quality equipment and make focus on high-quality game, and last time they care about the entertainment side. Many of the professional players come to the game with their (made to order) kiam and necessarily use gloves for billiards.

The main concept of the institution

Before you begin to make a business plan for a billiard club with calculations, it is necessary to determine its character and think over the concept of the institution. On paper, it is worth writing in detail all the costs of items, and if the business plan is made correctly, then soon you will receive the first income from your business.

Naturally, count on the fact that in the first months of the club's work before getting the first income, you will have to continue to invest in it. The establishment of such a high rank requires equipment corresponding to its status. It should be not only high quality, but also expensive.

Consider in advance that all the financial costs that will be on tournaments will not get off, so the billiard business owners are often combined with entertainment and entertainment components.

High competition

If you have already decided to establish an elite institution, but do not know how to open a billiard club and what is needed for this, then first of all, except financial viability The owner must be compiled the initial client base necessarily!

If on initial stage Business Development Founder Billiardna will miss these two points, then the likelihood is that business will simply procee and will bring losses. Business analysts argue that there are high competition in the billiard club market.

There are such entrepreneurs who can domestic in such a statement of analysts and believe that free space for the development of this kind of business is enough, the main thing is to make a clear business plan of the billiard club.

But experts stand on their own and assure that this type of business is developing rapidly, and over time the number of billiards, designed for any social segments of the population, will grow in geometric progression.

Only one has a chance

You can enter any market, there would be a desire, but note that the opening of the elite billiard club is directly connected with big money. In a small town where there are not so many pans of billiards, and there are already clubs at least a middle rank, you will not have the opportunity to reveal another such institution. Therefore, know that your project will progrit.

Important moments when opening billiard room

The conclusion can be made the following, business "billiard room" will be profitable only if its founder is so much chasing the income as the idea of \u200b\u200bthe ideal and high-quality institution.

In such an environment, entrepreneurs survive, seeking to raise the club to a certain level, and then receive money from it. If the idea of \u200b\u200bcreating a billiard club is based only on receipt of income, it is better not to start working in this area!

Personnel search

When the entrepreneur decided that the funds and opportunities were enough to compile competition to other clubs, the billiard club business plan was painted and ideally designed, you can still "stumble" and stay halfway because of the inability to gain professional, competent staff in your elite institution .

More experienced entrepreneurs who are in finding a promising niche may interest the question of how to open a billiard club. And little only pre-draw a business plan with calculations. It is necessary to carefully consider the activity format, decide on the equipment, evaluate the market and make a targeted advertising.

This segment simultaneously combines the entertainment sphere for masses and sports game. For chosen. it perspective niche, having mastered in which you can earn a significant profit and conquer the reputation of a prestigious institution.

Features idea

If we talk about billiards as an entertainment, he today has become very popular among young people and middle-aged people. This game attracts many and if you combine it with the convenience of location, competent price policies and feeding of alcoholic beverages and snacks, then the institution will constantly be in demand.

But you need to take into account the fact that in many cities there is a big competition among such clubs. And if in the metropolis, it is enough to think over a successful strategy and invest a significant amount to conquer its public, then in little city It should be approached to the market study even more carefully.

The billiard room as a business will not pay for itself, provided that the population is lower than 500 thousand people, and in one city there are already several such institutions focused on the average segment of the market. Opening elite and prestigious clubs in small areas and is not profitable at all. Therefore, think about it in advance whether to deal with this type of business in a specific region.

The relevance of this area is confirmed by the fact that more and more people wish to have fun in the evening after work or want to find a place to communicate with friends near the house on weekends. Therefore, the entertainment directions focused on the masses are considered promising in any case. The main thing is to explore the market and properly approach the organization's process.

Where to begin?

Initially, you should contact the institution local government, find out all the requirements of controlling instances and register. Subjects business activities In this case, can act:

IP ( individual entrepreneur) - provides for a smaller state duty in design, simple documentation and accounting reports, as well as more convenient conditions for taxation. Nevertheless, not always this form Suitable.
LLC (society with limited liability) or any other variety legal entity - A more correct option in this case, especially if it is assumed to implement alcoholic beverages on the territory. This form is also suitable for joint financial investments with partners or when searching for investors.

OKVED codes must be specified according to the activity on which you stop your choice:

29 - limits the business sphere of services and entertainment, which is more suitable for a simple establishment of a medium or low price range;
12 - involves the opening of a sports club for professionals.

Also, you should add the ability to implement alcoholic beverages and prepare dishes by type of catering institutions.

After drawing up a room for renting the premises, it is necessary to carefully prepare it according to the norms of sanitary and epidemiological control and fire inspection. Open an institution can be discussed only after receiving appropriate permissions from these control bodies.

If you wish to sell alcoholic beverages will have to pay and make a license that is extended every year. If you organize a professional club for athletes engaged in billiards, then it is desirable to become a member of one of the associations, as well as get permission from them to conduct sports events.

Format activity

Please note that you can open a billiard club from scratch in different variations:

Amateur institution is aimed at a wide audience using budget equipment and low rates. May occupy small size of the room from 5 to 20 tables for the most popular varieties of the game.
Professional club - where athletes and experienced players will be gather, for whom the most important features of high-quality equipment and accessories that are responsible to international standards. Here you can conduct competitions, and the customers themselves often come for training. Such a club is distinguished by the constancy of visitors.
Luxury's institution is obliged to combine at the same time high demands for professional equipment and service. Often there is a bar and a kitchen, where they are preparing and served no less refined than in the restaurant. To organize such a institution will have to pay close attention to a set of little things - interior, assortment of goods, high-quality equipment, exquisite decorations, professionalism of the service personnel, etc.

Depending on which of the items, you decide to stop, the amount of capital investment will depend on the amount of capital investment, a more preferred place to arrange the establishment of the institution, the number of documents required and much more.

Room

Open a billiard club can be:

In rest houses, boarding houses, hotels - at the same time allocate one large room where you can arrange up to five tables.
In commercial or entertainment centers, complexes - there are more spaces here and set at least 15 tables with orientation to the most common varieties of the game.
A separate room or a building where any number of equipment can be placed and supplemented the establishment of various services or other entertainment.

It is important to take into account the fact that each billiard table is a pretty heavy object of furniture. Therefore, ask in advance the physical characteristics of the floors and inter-storey overlaps. It is especially important to pay attention to this item when placing a billiard club on the second and above floors.

Also prepare all the details according to the requirements of the fire inspection and the SES, otherwise, after checking, you will simply be prohibited to open. Think out the size of the room. Depending on the number of tables and alleged services, the requirements will be changed.

So, on each zone for 2 players will have to highlight space for overall equipment, and this is 6 square meters. m. On the table itself plus a free area around it. Often, there are also places for recreation sites, tables for drinks and food, as well as racks and other auxiliary accessories for the game. Therefore, calculate the space at least 40 square meters. m. for one billiard table.

Consider the necessary parameters of the hall to accommodate other sections - the kitchen, bar, administrator rack, utility rooms, bathroom, etc. Therefore, it should be calculated in advance, which square meters will suit you. It is important that the staff, and customers in the hall moved freely, and did not arise the risk to hurt the neighbors the back of Kiya.

Take care about the interior. If this is a billiard club for the wide masses of the average price category, then it should not be particularly invested in this item. It is enough to choose classic tones and use secure repair materials. Only the quality of the floor is always paying special attention.

But for prestigious, professional and elite institutions It is necessary to essentially spend on the exclusive interior, expensive furniture and even tables for the game to purchase from valuable wood and other high-quality materials. Pay attention to both decorative elements, decorations, lamps, tables, dishes, etc.

Consider other little things - the height of the ceilings for the correct placement of the lamps above each table, install the ventilation system, heating. In the presence of the kitchen, it will be necessary to carry out the sewer and water pipe with hot and cold water. For each element in the hall there are its requirements.

Equipment

By drawing up a list of what is needed to open, all game equipment should be recorded:

Billiard tables - they differ not only worth, but also by parameters, sizes, by type varieties, the quality of materials used, luses, etc. It will be necessary to choose the equipment depending on the format of the activity and the target audience, which you decide to navigate. Also consider the differences in games. The most popular is Russian billiards and an American pool. Therefore, pick up a sufficient number of tables for each of them. In major cities, you can still add 1-2 varieties for sinuker and cannon. The demand for them will be less, but customers will appreciate the uniqueness and can only enjoy your favorite game.
A set of balls - differ in manufacturing material, cost, target orientation. Since in the process of the game there happens anything, it is better to sometimes have 1-2 additional sets in stock. On each table, place one set.
Kii and other game tools - remember that there may be two and more players at the table. Therefore, prior to the correct amount of their number - a pair for each set plus a few additional to choose from. For professionals, you should choose standard tools that are fully relevant to world standards.
Other accessories are triangles, chalk, mittens, stands, racks for balls, etc.

In addition, the administrator should also be purchased, cash machine, furniture for the hall and personnel, separately equip the kitchen and bar, if any. For utility rooms also buy everything you need.

To control the game, install special electrical counters for counting the time or the system for receiving tokens. Remember both correct lighting, for which they buy special lamps and are installed in well-thought-out places for the uniform distribution of light on the game table.

Additional income

Not only in the elite billiard club can be a kitchen, bar and other elements. Even for a simple place, these services will be a pleasant bonus. First, it can attract a greater number of customers, and secondly, alcoholic beverages and finished food Significantly increase the profit of the institution.

When selecting an assortment for a bar, try to maximize the commodity items. So, people coming here most often use beer. Therefore, offer a variety of varieties. We will not be implemented and stronger drinks.

But to eat in a similar institution is preferred rarely. And if you decide to open the kitchen, then focus on the preparation of the most simple dishes that the cook can create in a short period of time, and a person will be comfortable to eat during the game.

Remember that for each additional service you need to prepare a separate package of documents, specify the appropriate oKVED codes, provide enough space for this and hire the necessary personnel.

Staff staff and work schedule

Depending on the activity format and the number of services offered, different vacancies are needed:

accountant;
managers or hall administrators;
markers who know how to play on a professional level - perform the second partner function if the client came alone or taught novice azam games;
cooks, waiters and bartenders - in the presence of a bar and cuisine;
cleaner;
the guard, which follows the order in the hall, prevents violations, as well as theft and damage of the property of the club.

It is worth deciding with whether your establishment will work around the clock or only in some hours. This factor is influenced by many criteria. It is better to focus on the preference of most visitors and adjust the schedule depending on the influx of people at different times of the day. Accordingly, make a change of personnel and hide such a number of people so that each of them is fully equipped.

Usually special efforts Upon attracting clients in the billiard club is not required. If you have found a good place to establish, and in the city there are practically no competition in this segment of entertainment, then the news of the opening will quickly split among lovers and professionals.

And yet, in order to attract customers or stand out among other similar clubs, you can apply affordable strategies:

Install an attractive sign.
Place ads in the media - newspapers, television, radio.
Print leaflets and leave them in places of appearance of potential customers (offices, cafes, discos, institutes).
Bill tournaments and billiards competitions among professionals or even lovers.

But in order to form a database of regular customers to work hard and the quality of the service is the level of service, the friendliness of the staff, the variety of services, the desired range of drinks, professional equipmentFlexible tariff mesh etc.

Financial questions

Implement a similar project without compiled competent and detailed business plan almost impossible. This segment is characterized by a high inlet barrier, as it requires significant investments. The final figures will depend highly on the size of the leased room, established rates, selected equipment and activity format.

	*Initial investments*	*Cost, in rubles*
1	Business registration	15 000
2	Repair of the room	200 000
3	Equipment	550 000
4	Other	130 000
	TOTAL:	895 000

Burst and some amount to ensure the work of the club in the first months. Current expenses Will significantly affect the size of net profit.

Calculate the cost of one game is quite difficult. In this case, it is better to navigate to the target audience, the quality of the equipment provided and other accessories and the average rates for the region. Obviously, the cost of the game in the luxury club will be much larger than in a simple institution for the wide masses. But in any case, the payback occurs approximately 6-12 months after opening.

Video: Billiard Club Business Plan.

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