Socially significant posters. Social poster Stages of building a social poster. Global Action for Animals: Plastic bags kill

Such a concept as public service advertising exists only in Russia, in the West it is replaced by "Publik Interest". Such advertising is also known as "Public service announcements" (public service advertising and public service announcement, abbreviated as PSA). On the territory of Russia, there is the “Law on Advertising”, which stipulates the possibilities for the production and placement of social advertising.

In fact, the purpose of social advertising is to change the public's attitude to any problem, to draw people's attention to specific social problems or to inform about the social initiatives of the authorities, and in the long term to develop new social values. A well-known researcher of advertising, including social advertising, Fedotova L.N. writes: “…society has demanded for life a very important type of advertising - social advertising, as it has faced problems, the solution of which depends on mass behavior. Multiplying patterns of socially preferred behavior has become a function of this type of advertising. This type of advertising forms the image of "a socially approved and socially unapproved action or opinion (emotion), the overriding task of such an appeal to the masses is the participation of people (participation as an action and participation as complicity, empathy) in solving the identified problem" .

The close attention of well-known designers to the field of social advertising is due to the related nature of the goals and basic principles of design and social advertising - a heightened, sensitive perception of the social ills of society; the principle of humanity; indifferent attitude to a person (user, consumer); the desire to be "on the cutting edge" of the most relevant and topical phenomena and, as a result, the desire to actively transform life's reality for the better. The cult figure of American design, Philippe Starck, said: “The designer can and should participate in the search for meaning, in the construction of the civilized world.” A particularly favorite and popular form of design creativity in this area is the poster of social advertising.

Since Soviet times, there has been a steady verbal turnover “poster art”. There are many points of view on the question: is a poster art or design? Undoubtedly, common features are easy to detect, they exist, but the social poster was, is and will be an object of design. The words of graphic design researcher Sergey Serov are convincing: “In the design profession, the poster stands somewhat apart. On the one hand, it is almost an easel form of graphic design, an independent area of creativity. On the other hand, the poster belongs to the very core of graphic design. Here the design imagination develops, the visual language improves. For designers, a poster is a constant companion of a professional biography. This is both a study task in the first year and the pinnacle of free creativity. Therefore, the preservation of the poster as a genre is a matter of the ecology of the design culture. Being deprived of the opportunity for poster expression, the whole graphic design shreds and fades."

The social poster, as a special form of art publication, is one of the oldest species advertising, which received mass distribution at the beginning of the twentieth century, during the First World War, has not lost its relevance to this day. The expressive language of the social poster has its own characteristics. There are several basic graphic principles of poster design, knowledge and possession of which will help to create a really bright, relevant, effective poster. Consider these formal graphic principles, as well as some creative techniques in designing a social poster:

1) uniqueness - is one of the most important principles of poster design. The need for an unambiguous interpretation of the created image is mandatory, otherwise it will be impossible to achieve the desired effect. What is the dignity of a work of art - the depth, ambiguity and diversity of meanings and images - is completely unacceptable in a poster. All noises and extraneous meanings that interfere with the perception of the main idea, the idea of the poster, must be ruthlessly discarded. L.N. eloquently writes about this. Fedotova: “In social advertising, the idea of committing a plausible and / or unseemly act should be maximally explicit, clearly expressed ... the very essence of this dichotomy of good - bad should be clearly present, if not textually, then as an explicit mental conclusion. Art can, reproducing all the diversity of the world, “look for positive traits in the villain,” but this technique is not suitable for such a pragmatic message as advertising is. Most often, a measure that excludes multiple interpretations is the addition of a text commentary by the author: a slogan or a slogan. So in Figure 5 there is a poster called "Indifference = Murder".

This poster is dedicated to the death of homeless people from the cold in the winter on the streets of Moscow. The viewer has no doubts that indifference is bad. The social campaign turned out to be effective, people paid attention to the freezing homeless, called the indicated numbers, hundreds of lives were thus saved;

conciseness - it is perfectly reasonable to use only concise, well and quickly readable graphics in the poster. pace modern life require clear and vivid images, short and boring phrases that people are able to perceive literally "on the go", in the turmoil of a modern city street. The habitat of a social poster is not an art gallery with the viewer initially tuned in to the thoughtful contemplation of the work, it is a rich and aggressive media environment. “The poster is urban art. It is designed to attract our mindlessly automatic views, awakening from constant haste, returning for a moment the meaning of life, ”writes Sergey Serov. An example of a concise poster would be the poster shown in Figure 6.

Figure 6 - Anti-beer campaign poster

Modern advertising is intrusive and active, it finds itself and “attacks” a person. In order for the creative efforts of the designer not to be wasted, not to go unnoticed, the developer must know modern ergonomic requirements in the field of visual perception graphic objects, skillfully use the entire arsenal of compositional and creative means to create a competitive, memorable and concise poster;

2) the principle of synchronicity is the key to the effectiveness of the poster. The use of a modern aesthetic system in relation to the addressee, in other words, the actual poster requires that the aesthetic system of the designer be synchronous and modern with the aesthetic system of the recipient of the message. It is no coincidence that the speech turnover “on the topic of the day” was so tightly attached to the social poster, firstly, because the “topic of the day” does not end in any way, there are always pressing and acute problems of our time, and secondly, the specificity of the poster as a short-lived advertising object, requires from it relevance, sharpness and ringing tension, even in those cases when it comes to the timeless, eternal problems of mankind. Figure 7 shows an example of a poster "on the topic of the day." In the history of the poster, the principle of synchronization can be traced very clearly. Commercial advertising in this regard is more loyal to historical quotes and radical stylization of aesthetics for a long time. past days- this is justified by the specifics of the product, the manufacturer or the features target audience. A professional engaged in the development of a social poster for the mass consumer must be able to restrain his impulses of creative self-expression, resulting in the use of historical stylizations and graphic techniques of past eras, no matter how skillfully and competently he mastered them. Awareness and erudition of a specialist in these matters, personal style preferences should not dominate current system aesthetic coordinates, understandable to the target audience. On the other hand, synchrony is not a dogma. There is such a controversial phenomenon as the fashion for various retro styles, the theme of the poster may require the need for a diachronic cut. Sometimes the clash of modern and historical style can give an unexpected, bright and witty solution to a social poster. In this case, the key success factor is the designer's qualification, his cultural intuition, the desire to search for new expressive techniques, together with a clear and conceptually elaborated design pragmatism. Any graphic "madness" must be meaningful and designed within the framework of a specific task, for a specific target audience;

Figure 7 - Poster "Pensioner's Menu"

3) verbal (verbal) component of the poster. There are several options for designing the verbal component of the poster. As a rule, a text message in a social poster plays a very important, if not dominant, role, while any options for its correlation with the pictorial graphic component are possible - from total absence to 100% dominance in the absence of graphics.

Option one - the presence of the text tends to zero. Since Soviet times, everyone remembers well the caricatured topical pictures with the caption “without words”, indeed, why need extra words and comments when the graphic image conveys the author’s thought eloquently and expressively. According to the principle of emotional impact, such a poster can be compared with a work of modern art, the main thing is that the principle of unambiguous reading of an advertising idea is observed and adequately served by graphics. An example of a poster with minimal text is shown in Figure 8.

Figure 8 - "First breath"

Among the latest examples of social posters from the most famous advertising agencies and world-class designers, one can find works where the textual presence is similarly limited to only marking the brand of a project or a public organization such as Greenpeace (GREENPEACE) plus the address of an Internet resource, the entire design creative, the entire figurative advertising idea poster is concentrated in the image.

Option two is the most common, when the text part and graphic image, complementing and reinforcing each other, are necessary and integral components of a social poster. The graphic solution of the font of the slogan and, in general, of the font composition can be from the simplest, as if imperceptible, to the most complex and pretentious, using zigzag or radial writing trajectories, with flowing and penetrating into the graphic elements. There are a lot of possible graphic solutions, the main criterion for a quality product is the designer's sense of proportion and adherence to the above-mentioned principles of conciseness, readability and compliance with the design task. The Habit poster shown in Figure 9 clearly demonstrates this.

The third option is the complete dominance of the verbal component in the social poster. In one case, it means giving figurative expressiveness to the type composition using various graphic techniques, without using any active graphic background elements.

Figure 9 - "Habit"

In another case, the entire advertising creative, meaning and unique author's idea are enclosed and implemented directly in verbal form, the type composition in this case "takes the hit". An example of such a poster is shown in Figure 10.

The game of the designer with signs and letters (Aid - help, support, eng.) clearly shows that when you make a donation to the fund, you can help beat AIDS by defeating the disease

The considered principles are mainly advisory, but not strict and dogmatic. The search for creative deviations from the established genre standards has always been characteristic of a restless, restless, eternally dissatisfied designer's view of the world surrounding a person.

The poster of social advertising has always been and remains a very fertile topic in the educational process. Educational creativity is free from strict, fixed external settings, therefore, within the framework of educational process there is an opportunity to work out the most extreme and expressive creative techniques. Social advertising for a design student is a testing ground for working out his personal creative style, an opportunity to master the most spectacular and spectacular advertising moves and techniques, up to "shock" and outrageous. The theme of the social poster remains relevant and interesting for both scientific research, and for more effective and deep implementation in the process of higher education educational institutions training advertising and graphic designers. Thus, social posters contribute to the formation of attitudes, ideas, ethical principles, beliefs and stereotypes, but their main function is to incline the reader to action. The depth, strength of the audience's reaction to social advertising depends on the degree of identification with the ideas contained in the social poster.

New works from social campaigns appear regularly, creatives and public organizations are trying to solve an impossible task - to scare a healthy person with illness and suffering. And also appeal to conscience and understanding.
Advertising against government brutality

Colorado State Police: Crumpled Billboard
The Patrol Service of the US state of Colorado posted a voluminous billboard simulating the consequences of a car accident.

Your speed = number of days in the hospital
An interactive billboard in the US showing the consequences of speeding over 25 mph.

Help feed the homeless

More people die from smoking than from car accidents.
In Canada, they set up a car lined with a large cigarette to say that more people die each year from smoking than from traffic accidents.

There is a better way to build a career
Advertising service for employment in Germany.

Billboard with blood. Don't drive in the rain
When it rains, red smudges appear on the child as a call to slow down.

Prostheses for the disabled
An Indian organization is developing prostheses for the disabled, including the creation of complex artificial feet with a polyurethane shell.

Buckle up!

Don't hide domestic violence
To open or not to open?

closed straw
Cholesterol does the same to your arteries. Watch what you eat!

Smokers look the same

Prevention of major cardiovascular diseases
Better to prevent than to deal with it.

child abuse
"Stay by our side. Report violence!

Save paper

The "Father of Advertising" David Ogilvy credits his contemporary Howard Gossage with the following quote: " Advertising justifies its existence when used in the public interest, it is too powerful a tool to be used solely for commercial purposes.". We agree with this statement, so we publish for you a selection with effective social advertising.

Torture victims are people like you and me.

Stop Violence: Don't Drink and Drive

Premature ending: "If you smoke, according to statistics, your story will end 15% prematurely."

WWF: It's scary. And this is even scarier.

Your skin color shouldn't dictate the future.

As we turn the page the deforestation continues

Non-hatred

Elm Grove Police Department: Radar combined with social advertising. The scoreboard displays the speed of a car passing by and the message "46 days in the hospital." Slogan: The slower the better

Save paper - save the planet

Polluted air kills 60,000 people a year

Sympathy doesn't help. Become a volunteer. Change your life

Protect the Birds: Don't Throw Trash

What do we see when you smoke

Anti-violence. Animal Welfare League: This is not football

Bangalore City Traffic Police: Don't talk while driving

Child Soldiers: It's Not Happening Here, But It's Happening Now

Art Director Pius Walker, Amnesty International, Switzerland

Censorship is lying

Don't get distracted while driving

Every 60 seconds a species dies out. Every minute counts

Innocence in danger: Where is the pedophile?

Art director: Michael Argüello. Copywriter: Bassam Tariq. Additional photos: Jason Musante

Sexual Predators May Be Hiding in Your Child's Smartphone

Smoking leads to premature aging

You are not a sketch. Say no to anorexia

Abandoned children feel invisible. Stop Child Abuse

Australian Childhood Foundation, JWT Melbourne

Global Action for Animals: Plastic bags kill

Keep the sea clean

Distance is not worth it. Pass the truck

Marine Conservation Society (SSCS): When you see a tuna, think of a panda

Sleep is stronger than you. Don't drive when drowsy

See how easy it is to feed the hungry?

Cause cancer on your own

Deforestation and the air we breathe: before it's too late

For the homeless, every day is a struggle

Warning beer mug: Please don't lose control of your drinking

One of the children is holding something forbidden in America. Guess what exactly?

Appearing on the public arena in 1994-95, social advertising immediately became a "servant" of politics. For Russia, this phenomenon is natural, since the mid-1990s was saturated, on the one hand, with an avalanche of democratic elections, many of which were held for the first time in our country, and on the other hand, coincided with the most difficult, crisis stage in building new economic relations. In this period social issues: unemployment, non-payment of wages, pensions, social benefits, illness and even hunger - have become the number one problem for most Russians. And it is natural that political technologists very organically included the discussion of these problems, their symbols and images in the election campaigns of their candidates.

Recently, the popularity of the social poster has caused the penetration of its symbols, themes, techniques and even slogans into commercial advertising. In Perm, for example, on one of the main streets there is a billboard on which the slogan "Understand each other!" without any logo or other graphic symbol. Only approaching the shield, you can read the signature: " Insurance Company"Phoenix". We have before us a typical example of the use of social slogans and values for commercial purposes (this slogan is primarily associated with social motives and programs. For example, the same text was one of the slogans for a series of billboards for the City Without Drugs social program developed in Yekaterinburg in 1999).

During the early Soviet era, social advertising was completely reduced to one political type. The Soviet authorities used it for their own popularization, mobilization of the population in the Red Army, fundraising and donations. Later, when the problems of the war and the fight against the Whites faded into the background, the topics of social advertising became more diverse. Although the carriers of social advertising were rather monotonous, mostly colorful posters.

In Russia, unlike the USSR, several types of posters can be distinguished. It is possible to single out the so-called public poster, non-commercial, state and pure type of social poster.

The present time, unlike the Soviet one, dictates somewhat different topics of social advertising. This is explained, first of all, by the changed values and attitudes that came to Russia from the West. One of the most popular social poster topics is the fight against AIDS and drug addiction. The problems of modern society are directly reflected in social advertising. If we continue the list of topics most covered in social advertising in modern Russia, that is:

Violence in family;

Alcoholism and smoking;

Prevention of emergency situations;

Civil rights and obligations (taxes);

Prevention of personal safety of citizens.

Social poster techniques

Visual images in a social poster can take various forms.

The photo. Photography has become an integral element of the social poster. It gives a sense of greater authenticity to the text. People have a feeling of involvement in the events depicted in the photograph, empathy for its heroes. At the same time, photography is an interpretation of the photographer's special intention, and not an objective recording of events. At the same time, the interpretation is influenced by our entire personal experience and cultural environment. Various symbols are used in photography, and for the correct interpretation of the image in social advertising it is necessary that these symbols are well known and understood by the audience.

Leaflets. The leaflet genre as a form of social advertising also has a long history.

During the First World War, leaflets were scattered from aircraft, and it is no coincidence that the word leaflet sounds like “fly away” in Polish.

During the revolution, civil war and intervention, the Bolsheviks attached great importance to leaflets. V. Lenin personally wrote the texts of leaflets aimed at the moral decay of the enemy troops.

During the hostilities of the USSR in 1939-1940, before the start of the Great Patriotic War, leaflets were actively used with an appeal to the population and soldiers of the enemy army.

From 1941 to 1945, many different leaflets were created to influence the behavior of both their own population, the military, partisans, as well as enemy troops, the population of Germany and the liberated countries. The leaflets were different in function: informing and misinforming, calling for action and causing a depressive mood, creating meaning and depriving of meaning.

Social posters contribute to the formation of attitudes, ideas, ethical principles, beliefs and stereotypes, but their main function is to persuade the reader to act. The depth, the strength of the reaction of voters to political advertising depends on the degree of identification with the ideas that it contains.

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If advertising is thought out, then it interests consumers and is remembered for a long time. Social advertising informs the population about the problems of society, environmental problems, and warns of dangers. Consider examples of such advertising and identify the one that can be considered the best social advertising.

The best social advertising in the world: 20 examples

telephone wall

The slower the better

Speed kills

The slogan "Speed kills" is often used in advertising campaigns. Advertising agency Western Cape Government chose the right image for the slogan.

Do not be rude to others

IN public transport In France, the organization RATP, which manages it, placed an advertisement of a social nature, which calls for respect for other passengers.

Feeding the hungry is not as difficult as it seems

Stop the Violence: Don't Drunk Drive

It is impossible not to approach such advertising

This garbage collection method is very original. Its author is the English company Hubbub. The essence of the project: advertising materials contains calls to vote on a certain topic by placing a cigarette butt in a particular container.

Your child eats the same as you

The social network was created by the Paim creative agency commissioned by the Brazilian Society of Pediatrics (SPRS). The posters clearly show that unhealthy eating habits of mothers can cause health problems in children.

Submit your application

No kid wants to be fat as an adult

The American agency LatinWorks (Austin) raises the problem of obesity in its social advertising. It shows that obesity is an obstacle to achieving your goals.

What you spend in two minutes, she can live for two days

At the initiative of Colgate-Palmolive launched a campaign calling for saving water resources.

Brand logos take on new meaning

Mozambique Fashion Week, the creator of social advertising, calls for the abandonment of fur coats and other fur products, the use of elephant bones and rhinoceros horns. Although it will not affect poachers, it can make buyers think.

think for two

Toys against child labor

The social program of the Portuguese company APAV demonstrates the performance of various tasks with toys. There are many children in the world who are forced to work. A teddy bear as a seamstress, a Teletubby as a shoe shiner make you seriously think about the problem.

When you see tuna, imagine a panda

Phone conversations while driving are not allowed.

In India, Mudra Group created a public service announcement showing the importance of being careful on the road. It urges not to be distracted by telephone conversations as they may cause a serious accident.

Likes don't work

Buckle up, save your life

Drank? Choose who will take you

premature end

This social program warns: "The life expectancy of smokers, according to statistics, is 15% less."

Romania against pollution

Best Social Ads: Videos That Make You Think

Very effective method to show a good example - to create social advertising in video format. Below is a selection of the best social media promotional videos that are shocking and thought provoking.

Campaigns against smoking

A series of social videos produced by the Centers for Disease Control and Prevention (CDC) is called Advice from Ex-Smokers. In them, the heroine Terri tells how she prepares for a new day every morning after losing her teeth, hair and removal of the larynx due to throat cancer treatment.

These videos were created as part of the anti-smoking campaign in England. They show how the protagonist's tumor grows, what happens to the body under the influence of nicotine.

"Which of us is perfect?"

In Switzerland, the charity Pro Infirmis created social videos about people with disabilities. In one shopping center in Zurich, the fund's specialists replaced ordinary mannequins with figures of real people with disabilities.

The company came up with a slogan for itself: “Because who is perfect?” (“Which of us is perfect?”). About 13 million people from all over the world know about it.

Fight against heart disease

The PSA was filmed by the Swiss Heart Foundation. The video shows a love story with a dramatic ending. A man unrequitedly loved one woman all his life, and after many years he almost achieved the realization of his dream. The fund's slogan is: life can end very early as a result of a heart attack.

Video from Greenpeace

A video from Greenpeace demonstrates the effectiveness of sending letters and spreading information in the fight against the destruction of whales. This method is compared with being in inflatable boat aboard a whaling ship.

Drunk driving

The most terrifying social network filmed in the toilet. The number of views of the video is more than 10 million. Those who have watched it will probably never drive drunk.

Social advertising against domestic violence

The customer of the video is the social service of Croatia. It is very convincing, as evidenced by its title: "Photos of every day of the worst year of my life."

Advertising against drugs

The social program from the Drug Control of Yakutia clearly shows what life can become if you start using drugs.

The best social advertising in Russia

In our country, social advertising has appeared recently. It should be noted that many domestic campaigns of a social nature are very interesting. In the Russian social sphere, an environmental problem is being raised, problems bad habits, diseases, drunk driving and many others.

In 2010, the project "Does it matter?!" was created. During the seven years of its existence, 38 campaigns were carried out in 72 cities. The campaign received a great response, touching the hearts of many people. This is evidenced by a summary on the project website.

A very bright campaign - "The trash has its own home", which was one of the first. News Outdoor and ADV Group jointly developed billboards that appeared on the streets of our cities in 2011. The posters depict bottles and cans asking to be "dropped home". The project was created with the aim to educate and support social activity, responsibility, to form an ecological worldview, to achieve a caring attitude and love for people. environment and places of residence. 2017 is the year of ecology, so environmental issues are also very relevant now.

The purpose of another campaign is to remind adults that every moment spent with their parents is very precious to children. As part of the Spend Time with Children project, posters were developed with the slogan: “Which card is more important?” and “What does your child look like?”.

The campaign "See a zebra - slow down" was also a success. The project was dedicated to the topic of pedestrian safety. The call to slow down in front of a zebra is accompanied by a demonstration of the sad consequences for pedestrians, which can be the result of driver inattention.

In 2012 federal agency for printing and mass communications social posters were created within the framework of the project “Engage in reading”. The heroes of this social advertisement are the classics of Russian literature: Pushkin, Chekhov and Tolstoy. On the posters, they are depicted in sportswear and urge to "pump" themselves with books. The goal of the project is to convey to citizens that reading books is a serious matter that requires dedication, akin to sports. The relevance of this social network is due to the great popularity among young people of sports training. To implement the campaign, a music video for the song of the young rapper Fike was filmed on the Web.

Another noteworthy project is "Be a man". Its authors are activists from St. Petersburg. The government decided to place 150 posters in the city's metro.

Previously, social advertising created by bureaucratic structures was not figurative and effective, but now many government campaigns are taken to the quick. But these videos do not always resonate. About two years ago, the Department of Security traffic The Ministry of Internal Affairs of the Russian Federation and the Union of the Film Industry of Russia have developed a high-quality social program. But representatives of large channels considered the videos too cruel and naturalistic, motivating the refusal to broadcast them.

Places for placement of social advertising dedicated to various problems communities are places where people congregate both indoors and outdoors (highway, subway, shopping centers, toilets). In our country, the effectiveness of social advertising is growing every year, it is becoming stronger and more topical, it makes you break away from endless affairs and think about the problem.

Best Social Ads 2016: Video that blows your mind

We are the superhumans

This video in the Internet space is already called the best in the category of social advertising for all the time of its existence. The British TV channel Channel 4 filmed the trailer for the Summer Paralympics. The heroes of the video - 140 athletes, musicians, dancers - show "superpowers". They overcome the barriers that are the result of disability, demonstrating the strength of the spirit of "superhumans". The video "We are the superhumans" is worth watching more than once.

How do you see me?

For several years in Italy, Coordown has been making a strong video for international day people with Down syndrome. In the 2016 video, actress Olivia Wilde became the heroine. She asks: "What do you see me?". People are influenced by stereotypes, so their attitude towards people with Down syndrome is determined by the external side.

30 Millions D'Amis Foundation

This video contains a touching story about a dog abandoned by its owner. The purpose of the 30 Millions D'Amis Foundation video is to show that animals are not capable of betrayal. Unlike people. It's impossible not to cry while watching.

Social experiment by UNICEF

The Georgian company UNICEF conducted a social experiment. Most likely, his results in other countries would be the same. The reaction of people to a lonely girl of 6 years depended on her appearance. The experiment was stopped so that little Anano would not become even more upset.

Behind the leather

Animal advocates PETA have spearheaded yet another social experiment. In 2016, the British tried "dog milk" through their efforts, found out why sex with vegetarians is better. Employees of the organization beat a girl in a wool sweater and created special condoms for hunters. The action in the fashion boutique of Bangkok found the greatest response. The social video shows the reaction of people who saw the price at which luxury leather goods are obtained.

The DNA Journey

Momondo's viral video contains a story about the "journey of DNA". Attitude towards other nations can change to tolerant and humane when a person learns about his roots. Even the staged video made a lot of people think. I would like to believe that this social advertising touched the feelings and supporters of the "pure ethnos".

The World's Biggest Asshole

The author of social advertising about the "biggest asshole" - American company Donate Life. A notorious villain after his death becomes a hero. The video serves as a reminder that 120 thousand Americans need help - they are waiting for donor organs.

hairy nosee

The international environmental organization WildAid's GOblue has released a video about how polluted the air is in China. Imagine that people need to adapt to the conditions they have created. Represented? Now look at what a country looks like, whose inhabitants have hairy noses. WildAid's GOblue talks about serious problems with humor.

I'm not asking to be a firefighter

Polish social advertising rarely appears in ratings. But this video, shot with a bit of humor, is very different from others. The Polish Foundation "Integration" employs people with disabilities. He made a video in which people with disabilities are trying to "put out the fire." Can they do it? Spoiler: they can be offered a more suitable job.

Still The Most Shocking Second A Day

In 2014, a social video about a girl from Syria "Most shocking Second a Day" shocked hundreds of thousands of people. The video is 1.5 minutes in which Save the Children and advertising agency Don't Panic was able to fit a whole year of life, which is full of fear and despair. After 2 years, a new video was created that tells about the life of refugee children. Its heroine is the same girl.

The best social advertising that appeared in 2017

Blauez Kreuz

Social network Blauez Kreuz was created in Germany, its goal is to show that alcoholism is a family problem. The posters say that the alcohol addiction of one of the family members pushes the rest into the abyss. “Alcohol harms not only them.”

Womanity Foundation

The Womanity Foundation has created a public service announcement reminding that sexual assault predates revealing outfits. Miniskirts, short shorts and T-shirts began to be worn only in the 20th century. A woman's dress code is not an excuse for rapists. The posters show retro clothing and violence in paintings or documentaries.

Innocence in danger

In Germany, Innocence in danger created a PSA warning parents that children can easily get information they don't need from the Internet. On the posters, children read magazines, the name of which speaks for itself.

In Georgia, WWF displays a bunch of grapes made from light bulbs on a poster. Social advertising warns: “What you sow, you will reap. Reckless industrialization has an impact on the soil.”

Global2000

The Australian company Global2000 in its social advertising shows that the result of global warming may be the extinction of animals. Nature has not created a guillotine for a polar bear and an electric chair for a penguin, but this does not make it any easier.

Beneva Foudation

If you are not attentive enough to children, then they will feel unnecessary. Beneva Foudation's PSA raises the issue of "homelessness at home" and encourages parents to spend at least 1 hour a day with their children.

Bates Chi&Partners

In India, they created a public service announcement calling for an end to domestic violence. Its author is the agency Bates Chi & Partners. The name of the campaign is #voiceforvictims and calls on women to speak out against daily abuse and violence. “If you are tolerant and silent, then this is only to your detriment.”

African Conversation Foundation

Social advertising was developed by the African Conversation Foundation. The disappearance of many African animals is due to uncontrolled poaching. There are fewer than 300 gorillas in Africa and fewer than 5,000 rhinoceroses. 35,000 elephants are killed by poachers every year. In a public service announcement, the African Conversation Foundation draws an analogy of slaughtered animals with balloons pierced by a needle.

Garde Manger Pour Tous

Created by advertising agency Cossette (Montreal, Canada) for Garde-Manger Pour Tous (GMPT), the PSA is concise. GMPT has been providing hot meals to underprivileged schools for over 30 years. The purpose of this social advertising is to attract potential sponsors to cooperate with the organization. The posters depict children with empty plates in their hands. Social media slogan: "Help us fill the void."

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