How to determine the price of an edible bouquet. Floristry: calculating the budget. Where to find buyers

A bouquet of sweets is a beautiful, edible, original gift that you can make with your own hands and give to your family and friends for the holiday. Bouquets of sweets compare favorably with ordinary flowers and sweets, because such a gift will be distinguished by its special beauty, originality and uniqueness, which cannot be purchased in any store.

Having received such a wonderful gift, your loved ones will remember it for a long time and will be very flattered by such attention on your part. Is it possible to make a business by making such unusual gifts like bouquets of candy? Let's find out!

Business making bouquets of sweets: is it possible?

If you have a lot of free time and a desire to do what you know how to do and get paid for it, a candy bouquet business can be a very interesting solution. As a hobby, this activity may not bring much income, but when you develop it to a large scale and draw up a competent business plan, bouquets of candy can really bring you very good money.

Producing such gifts will take a lot of your time and effort, so be prepared for this. Later, when you become familiar with the sales market, you can hire several workers and open a mini-enterprise, but it is not advisable to do this right away.

Where can you learn this craft?

But if you can’t study alone, you can try to get the necessary knowledge from experienced craftsmen. Such people can be found in many cities, they will be happy to help you and teach you everything you need. The cost of their training sessions starts from 10 thousand rubles. There are also various books that contain the secrets of making bouquets of candy.

Correct price calculation

So, you already know what you need to write down in your business plan first: you need to learn how to make bouquets of candy yourself. But the next important question: “How to calculate the cost of a bouquet of sweets?”

Each gift you create will be unique, and therefore different in cost. This is due to the fact that the candies, their cost and quantity in each bouquet will be different. Also Consumables included in the bouquet will have a certain cost, which should be included in the total price

So how do you figure out how much a bouquet will cost?

Don't think this is very complicated math. Bouquets of sweets, the production of which is quite time-consuming, but not the most expensive, are valued as follows. We calculate the price of your created bouquet by multiplying the cost of all products by 2.

For example, if you spent 500 rubles on a candy bouquet, then you should sell it for 1000 rubles. Therefore, you personally will receive 500 rubles for your work. But be careful. If the order is somewhat difficult to complete, you have the right to ask for a higher price for your work; it is very important to correctly evaluate your work.

You can, for example, search for similar works in specialized online stores and see their cost. But the price depends on many factors - the level of skill, the number of orders, the cost of materials, the purchasing power of the people of the locality in which you live. In addition, you may not find the necessary material for bouquets in your city, and you will have to order it from others settlements or go there yourself, and this all increases the cost of your bouquet.

Where to find buyers?

While you are still new to this business, it is better to distribute your first creations to friends and acquaintances with a request to return the money for the materials spent. This will be beneficial for you in terms of experience, because your budget will not become poorer, but your skills will increase. Plus, your friends will admiringly praise your talent to their acquaintances, who in the future may become potential buyers of your product.

Therefore, write down the following in your business plan: bouquets of candies made in the first batches should be given to friends, colleagues, and acquaintances for all kinds of celebrations. This way you will gain experience, earn a rating, and create advertising for yourself. Don't be upset that at first you won't get paid for your work. This is normal, you just need to go towards your goal, otherwise you won’t be able to open a successful business.

What if you don’t give, but sell?

Once your skill becomes more advanced and you feel ready to work hard, you can try offering your product to flower shops. And so that they have an idea of your work, provide photographs of already completed candy bouquets. This way, flower shop owners will have an idea of your skill level and your capabilities. The price should be set at least 50% of the cost of the bouquet. But do not forget that retail outlets will also “increase” their trade markup on your product.

And so that the buyer knows you, so to speak, “by sight,” attach a small business card with your contacts to your candy bouquet. Then the buyer will be able to contact you directly with an order or recommend it to someone they know.

We advertise our services wisely

You can offer your services on city websites, forums, and advertise. But you can also create your own website dedicated to selling bouquets of sweets. There you can post photos of bouquets that you have already made, with detailed description and price. Then people will have an idea of your products and approximate cost.

* The calculations use average data for Russia

331,000 ₽

Starting investments

265,000 - 330,000 ₽

53,000 - 111,000 RUR

Net profit

5 months

Payback period

To open a small flower shop with an area of 20 sq. meters will require 331 thousand rubles, which will pay off for 5 months of work. Net profit in the first year of operation will be 682 thousand rubles.

1. Flower shop. Project Summary

Every year the volume of the flower business is growing, which indicates the active development of the industry. Today, the business idea of a flower shop is in demand and very profitable. The goal of the project is to open a flower shop in a city with a population of more than 1 million people. The main source of income for the establishment is the sale of flower products. The target audience of the flower shop is the city population aged 20 to 50 with an average income.

The main advantages of a flower shop:

minimal initial costs;

high profit volumes in the long term;

business profitability is 20-30%.

To implement the flower shop project, a room with a total area of 20 m2 is rented, located in close proximity to shopping center.The volume of initial investment is 311,000 rubles. Investment costs are aimed at the purchase of specialized equipment: arrangement point of sale, purchase of flower products. Own funds will be used to implement the project.

Financial calculations of the business plan cover a three-year period of operation of the project. It is expected that after this time, business expansion will be required. According to calculations, the initial investment will pay off in the fifth month of operation. Based on the results of the first year of operation, a net profit of 682,782 rubles and a return on sales of 21% are predicted. Integral indicators of project effectiveness are presented in Table 1.

Table 1. Key project performance indicators

2. Description of the flower shop and company industry

Flowers are one of the main attributes of the holiday. The tradition of giving flowers and decorating space with them is firmly established in Russia. Therefore, flower shops always find their customers, regardless of the season and economic crises. The demand for flowers is a kind of reflection financial condition society - the richer it is, the more flowers are bought. And at the same time, even during times of crisis, flower shops actively conduct their business - only the emphasis on sales shifts, preference is given to budget options, but the sales volumes of flower shops do not decrease.

Over the past years, the Russian flower market has shown active growth. The dynamic development of the flower market is evidenced by market volume statistics. The market volumes are increasing every year - during the period from 2011 to 2015, the volume of the cut flower market in physical terms increased by 1/3.

Figure 1. Volume of the flower market in physical terms, billion units, 2011-15.

In monetary terms, this growth is more noticeable due to the increase in prices for flowers. During the period 2011-2015, the market volume increased by almost 40%.

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Figure 2. Value volume of the flower market, billion rubles, 2011-15.

Today, the entire Russian market can be estimated at 160 billion rubles in monetary terms and 35.8 tons in physical terms. According to analysts, the Russian flower market will continue to grow. According to the analytical company GLOBAL REACH CONSULTING, the real capacity of the domestic market is estimated at 40 billion dollars.

Thus, the flower shop is regarded as one of the most promising business ideas, despite the risky component. The average profitability of the flower business is constantly growing. At the same time, the likelihood of risk increases. The main threats are associated with the pronounced seasonality of the business and the high probability of incorrect planning of sales volumes of flower products. Peak sales of flowers occur in February, March, May, September and December, and the summer months are considered the “dead” season, which can cause a significant reduction in profits. In addition, flowers are not stored for long - the maximum period for their sale is limited to one week. In case of excessive purchase of flower products, the store may suffer losses. However, sellers take this risk into account when setting prices, assuming that about 60% of flowers will not be sold.

Another risk is the flower shop's heavy dependence on imports. Today, Russia ranks sixth in imports of cut flowers, and the share of imports in sales volume is about 90%. However, there is a positive trend in the share of domestic products. According to analysts, in the next ten years Russia will take second place in Europe in terms of imports after Germany. This risk lies in possible growth exchange rates, the likelihood of a ban on the import of flower products from some countries, tightening of customs policy, etc. Figure 3 shows the structure of flower imports by producing countries. The largest share of imports comes from the Netherlands - 44.7%, second and third places are occupied by Ecuador and Colombia with a share of supplies of 36% and 12.8%, respectively. Other countries account for only 6.5% of supplies.

Figure 3. Distribution of producing countries by volume of supplies in physical terms to the Russian Federation, 2014.

In the structure of flower supplies, 43% are roses. The second most popular flowers are chrysanthemums - 24%. The top three are completed by carnations, with a 22% share of supplies. In general, in recent years, the supply leaders have remained unchanged, but there has been a tendency to popularize exotic, unusual flowers. Recently, flower shops have been trying to diversify their assortment and attract buyers. unique species colors.

Figure 4. Structure of flowers in the total volume of imports (in physical terms), %, 2014

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Pricing in the market consists of two components - the volume of costs (exchange rates, customs duties, gasoline prices, etc. are taken into account) and fluctuations in demand - an increase in demand entails an increase in prices. On average, the pricing policy in the flower market implies a markup of 100-300% of the purchase price.

In most cases retail flowers are carried out in the format of flower pavilions and stalls - 70%, about 10% are in flower shops, less popular are flower salons and boutiques designed for the premium segment. Recently, online stores, which represent a less risky model of the flower business, have been gaining popularity.

Analysis of the flower market showed the relevance and demand of this business. The main advantages are the relatively quick organization and start of work, the absence of licensing of activities, a low threshold for entering the market, an acceptable level of initial investment, high demand for the product and the level of profitability. However, the disadvantages of the flower business should also be taken into account: non-standardization of products, high dependence on customs policy , exchange rates, pronounced seasonality, high level of competition.

3. Flower shop. Description of goods and services

The main activity of a flower shop is retail sale of flower cuts. For the flower business, a set of additional services is important, which form its competitive advantages. Additional services may include:

courier flower delivery service;

floral decoration for celebrations;

sale of related products (postcards, Stuffed Toys, sweets, etc.);

gift wrapping;

making floral boxes with flowers and sweets;

original packaging of bouquets, for example, cone bags with a convenient handle or craft paper;

applying inscriptions and drawings to flower petals;

creation of floral compositions for decoration.

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The range of additional services of a flower shop can be much wider - it depends on the format of the store and its goals. To create a list of services in a flower shop, it is recommended to study the services of competitors. Today, selling standard bouquets is a losing business model. Modern consumers value creativity, original approach and exclusivity of the floral services provided.

List of flower shop services:

Sale of cut flowers(rose, chrysanthemum, tulip, peony, ranunculus, hydrangea, eustoma, carnation, gerbera, alstroemeria, narcissus, orchid, lily, freesia) taking into account the seasonality of flowers;

Gift wrapping of flowers and bouquets;

Preparation of floral arrangements and bouquets;

Sales of related products(cards, gift boxes with flowers and sweets);

Delivery of bouquets by courier service;

Floral decoration for celebrations. Premises decoration services are provided upon prior order, taking into account the client’s wishes;

Order a bouquet by phone– to save time for clients waiting for the bouquet to be made, the store provides a pre-order service. The client only needs to stop by to pay and pick up the bouquet.

4. Flower shop. Sales and Marketing

Statistics for medium-sized and large cities allow us to form a typical “portrait” of a flower shop client: 57.9% are men, 42.1% are women, the average age of the buyer is 35 years, material income is average. In accordance with the statistics provided, the target audience of the store is determined - the population aged 20 to 50 years with an average income level.

On initial stage should be analyzed competitive environment. This will allow you to assess the level of demand and business threats, develop your competitive advantages and decide on a marketing strategy. In order to create competitive advantages and develop your customer base, in the first months of work you need to rely on cheap raw materials, available Additional services, unusual packaging, creative services presented in your store.

Planning advertising campaign flower shop, it should be borne in mind that promotion channels such as advertising in newspapers, radio and television in the flower business do not bring the desired effect. This is due to the fact that buying flowers is often an impulsive phenomenon - a person passes by a flower stall and decides to buy a bouquet here. Therefore, it will be most effective outdoor advertising. In addition, one of the parameters that determines the competitive advantages of a flower shop is its favorable location. The most successful location for a flower shop is a pavilion at the intersection of several streets with a lot of traffic from passersby.

In addition, it is recommended to create in social networks group and profile advertising products. Creating a website for a flower shop is not at all necessary, especially if you are planning a small flower stall. Setting prices for the flower shop's products sold should be done taking into account competitors' prices. It is important that the pricing policy is flexible enough - this will satisfy demand in both the budget and expensive price segments. To stimulate sales of flower products, bonus cards, various discounts and promotions, and a loyalty program for regular customers can be used.

You should also consider creating your own logo and branded packaging, which will become business card store. Development of an exclusive style, logo and original name will cost an average of 6,000 rubles. An advertising sign will cost around 20,000, including installation. Don’t forget about this type of advertising called word of mouth. That's why best advertising There will be fresh flowers and professional florists who can create beautiful flower arrangements.

5. Flower shop. Production plan

Opening a flower shop includes six main stages, including registration, choosing a location and premises, recruiting personnel, purchasing equipment, searching for suppliers of flower products, sales planning and purchasing goods. Let's take a closer look at each of them below.

1. Registration with government agencies. Retail flowers is an unlicensed activity, which simplifies the process of collecting documents necessary to open a flower shop. The organizational and legal form of an enterprise can be individual entrepreneur or LLC. For a flower shop, it is recommended to register an individual entrepreneur with a simplified taxation system (“income” at a rate of 6%). Types of activities according to OKVED-2:

47.76.1 Retail trade of flowers and other plants, seeds and fertilizers in specialized stores. This is the main activity. When diversifying your flower business and having additional services, you can specify the following codes:

47.78.3 Retail trade in souvenirs, folk arts and crafts

64.12 Courier activities other than national postal activities

74.10 Activities specialized in the field of design

82.92 Packaging activities

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It is not necessary to indicate the entire list of codes, but if you plan to further expand your business, it is recommended to enter all the listed codes that may be required in the future.

List of documents for opening a flower shop:

flower trade permit;

the sanitary production control program is obtained once after approval from Rospotrebnadzor;

contracts for deratization, disinfestation and disinfection;

contract for maintenance of the ventilation and air conditioning system;

contract for removal and disposal of solid waste;

internal documentation: disinfectant logbook;

hygienic permit from SES or relevant quality certificates.

2. Location and selection of retail premises. The main criterion for choosing a location is high traffic of people. This could be street intersections, an area near a shopping center or bus stop, or busy streets in residential areas. A retail space on the ground floor of a residential building is also suitable - as a rule, such premises are relatively cheaper. A room with an area of 20 m2 is suitable for a flower shop - this will be enough for a retail space and a small room for storing flowers. To implement the project, it is planned to rent premises near the shopping center. The area of the rented premises is 20 m2, the average cost for a city with a population of 800-1 million people is 20,000 rubles.

3. Selection of personnel for a flower shop. The main employees of a flower shop are florists. It is recommended to take a responsible approach to choosing a florist and hiring professional staff, since the quality of the services provided depends on them. If the store is open daily from 9:00 to 21:00, two florists will be required to work in shifts.

4. Purchase of equipment. In a flower shop, it is necessary to maintain a temperature from +5º to +8º C, which is comfortable for flowers. To do this, you will need to install a specialized refrigeration chamber. The cost of such equipment is 50,000-70,000 rubles, and installation costs an average of 20,000 rubles. To save money, you should consider purchasing used equipment - it will cost 20-25% less. You should also take into account the small work equipment that florists will need to make bouquets - rubles are allocated for this. Another important point is the installation of security and fire-fighting equipment, the cost of which will average 30,000 rubles.

5. Search for suppliers of flower products. This point is one of the key ones when organizing a flower business, since the operation of the store and the quality of the final product depend on the reliability of suppliers. The search for partners can be carried out through thematic forums and websites. Selecting suppliers is quite a responsible and painstaking job.

6. Sales planning and flower purchasing. Planning sales volumes is a very important stage, since the supply of flower products depends on it. Incorrectly calculated deadlines can lead to either store downtime or losses due to product damage. This leads to another task - an established system for the delivery of flower products. Please note that freshly cut flowers must be brought every 4-5 days. Thus, it is planned to make 5 purchases per month every 5 days. To fill a retail space of 15-20 m2, an initial purchase of approximately 70,000 rubles will be required. In this case, additional purchase of assortment will amount to 10,000-15,000 rubles.

Sales planning for a flower shop is based on the seasonality of the flower business. Peak sales occur on the following dates: February 14, February 23, March 8, May 9, September 1. Profit for these days can be 20-25% of total profit for the whole month. In summer, demand drops significantly, although graduation periods and wedding days should be taken into account. An approximate graph of revenue volumes by month is presented in Fig. 5 – it shows peaks and valleys in flower sales.

Figure 5. Dynamics of sales volume of flower products by month

It is quite difficult to predict the income of a flower shop. In each specific case, it is necessary to carefully plan sales volumes, taking into account the price segment, region, competitors, etc. For forecast in this project Market averages will be used. According to statistics, the sales volume in a stationary store per month is 200-250 bouquets. Based on the fact that the store will offer a variety of flowers - both inexpensive and premium - sales planning is based on a ratio of 60/40%: i.e. the number of inexpensive bouquets will be 120 pieces, and expensive ones – 80 pieces. The average price of bouquets in the inexpensive segment will be 300 rubles, in the expensive segment – 1,500 rubles. On average, monthly revenue will be 267,150 rubles.

Table 2. Planned sales volume of the flower shop

MONTH	INEXPENSIVE SEGMENT			EXPENSIVE SEGMENT			REVENUE PER MONTH, RUB.
MONTH	SALES VOLUME, PCS.	PRICE, RUB,	REVENUE, RUB.	SALES VOLUME, PCS,	PRICE, RUB.	REVENUE, RUB.	REVENUE PER MONTH, RUB.








September



Revenue for the year:

6. Organizational plan for a flower shop

To operate a flower shop, you will need to create a staff of employees:

Director– a store manager who combines the work of an accountant and a procurement logistics specialist. The director can be the business owner himself;

Florists– employees who are involved in arranging arrangements and selling bouquets;

Cleaning woman(part-time), cleaning the premises 3-4 times a week.

It is planned to hire two florists who will work in shifts. Work schedule: 2 through 2. Practice shows that for successful business flower sellers must not only be able to make bouquets and get along with customers, but also know psychology in order to offer the bouquet that the client wants to buy. This point should not be neglected, so when choosing florists you should take it into account. General Fund wages will be 72,000 rubles, and taking into account insurance payments - 93,600 rubles per month.

Table 3. Flower shop staff

Since the list of services includes the delivery of bouquets, cooperation with the courier service is necessary. Currently, the market offers various service options courier service who are interested in cooperation with legal entities. The average tariff for 1 delivery within the city is 250 rubles. Typically, stores providing such services add a markup of 50-100 rubles. Since it is quite difficult to predict the popularity of this service, profits from it are not taken into account in this project. When successful development business plans to hire a courier driver who would deliver flower products. At the initial stage of business, it is not profitable to have such an employee on staff.

7. Financial plan for a flower shop

Financial plan takes into account all income and expenses of the project, the planning horizon is 3 years. It is planned that after this period the establishment will need to expand its business. To start a project, it is necessary to calculate the amount of initial investment. Approximately 43% of initial investment comes from technical equipment and store furniture; 45% of investments - for the initial purchase of flower products and the formation of a fund of funds to pay rent and salaries in the first months of work, for advertising and registration - 12%. Thus, the total amount of the initial investment will be 311,000 rubles. Own funds will be used to implement the project.

Table 4. Investment costs

Name	Amount	Cost of 1 piece, rub.	Total amount, rub.
Equipment, furniture, appliances
Refrigeration showcase
Split system (for retail premises)
Floral table

Security and fire fighting equipment
Computer
Plastic vases
Decorating supplies, tools (scissors, stapler, wrapping paper, etc.)
Registration
Individual entrepreneur registration
Making a seal, opening a bank account




Working capital
Flowers and plants for floristry
Payment of salaries, rent in the first months of work

Fixed costs included in the business plan consist of rent, utility payments, wage fund, advertising expenses and depreciation charges. The amount of depreciation charges is determined by the linear method, based on the period beneficial use fixed assets in 5 years. TO fixed costs flower shop also includes tax deductions, which are not presented in this table, since their amount is not fixed, but depends on the volume of revenue. In the cost structure, the share of payroll is 47%, the purchase of flower products is 25%.

Table 5. Monthly expenses flower shop

8. Performance assessment

The payback period for a flower shop with an initial investment of 251,000 rubles is 5 months. The net monthly profit of the project upon reaching planned sales volumes will be 156,000 rubles. Reaching the planned sales volume is planned for the third month of operation. Return on sales in the first year of operation is 21%. The net present value is positive and equal to 88,312 rubles, which indicates the investment attractiveness of the project.

9. Possible risks of a flower shop

Flower business associated with various risks that should be taken into account when planning:

Flowers are perishable goods. To avoid losses, it is necessary to constantly monitor the market and forecast demand;

The likelihood of receiving low-quality or defective goods. This risk can be reduced by choosing reliable suppliers and competently drafting the contract;

Cyclicality of the flower market and episodic demand (seasonality). It will not be possible to completely eliminate the risk, but it is possible to smooth out its impact by opening new business segments and introducing additional services;

Errors in estimating sales volumes, which can lead to the disposal of 60% of all flower products. It is possible to mitigate this risk if you collect statistical data: install a sensor at the entrance to the store that counts incoming visitors. These indicators and sales statistics will allow you to calculate the optimal purchase volume and draw up a weekly plan. Small flower shops adapt to the work format within 1-2 months;

High level of competition in the market. This risk can be reduced with thoughtful marketing strategy flower shop and achieving certain competitive advantages;

Exchange rate fluctuations and the likelihood of tightening customs policy. It is possible to reduce the impact of this risk by diversifying suppliers and purchasing part of the goods from domestic manufacturers;
Loss of space or increased rent. Since a favorable location largely determines the success of a business, changing it can entail significant costs. To minimize this risk, you should carefully select a landlord and enter into a long-term lease agreement.

The article very well describes the risks of running a flower business, but no emphasis was placed on the fact that one of the main factors influencing the success of this business, is the location of the pavilion and the level of competition in the immediate environment. Why is this so?

First of all, because in large cities the population itself is heterogeneous. Neither by age composition, nor by income, nor by preferences. And this is important, since in different areas there is a different “average bill”, which directly affects the profitability of the business.

Secondly, where citizens with higher incomes live, in the revenue structure the share of bouquets with a floral component and having a higher profitability will be noticeably higher than in areas where mainly pensioners live.

Thirdly, it makes sense to focus on “related” products and services and increase their share in revenue, since in most cases, their “return on sales” is higher than the typical average markup for the main product.

Working on similar projects, I was often asked: what flowers are most in demand? What should be the minimum purchases and inventory balances? What should the markup be? Unfortunately, only the practical experience or careful market research. At the same time, the “experience” is different in every city, in every district. This must always be kept in mind.

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Experience of experts. Svetlana Artova

Just a few years ago it was difficult to imagine that artificial flowers will occupy a strong niche in event decor, but at the moment this is a fait accompli. While many florists were proving that only fresh flowers can be used at weddings, top decorators have already begun to use artificial ones in their large-scale projects. Of course, we are not talking about plastic roses at three rubles apiece, but about high quality flowers, which are commonly called interior or decorative. What explains their increasing popularity?

Firstly, high quality interior flowers very life-like. Clients often come up close and touch the petals to understand what the composition is made of.

Secondly, interior flowers comparable in cost to live ones, and often even cheaper.

Third, interior flowers can be used repeatedly, which can significantly reduce the cost of flower arrangements for customers.

Fourthly, they are assembled in advance, thanks to which work on site takes much less time.

Fifthly, compositions of interior flowers noticeably lighter than from the living. Thus, installation of hanging compositions requires less labor.

So! You have already become familiar with the advantages of interior colors and are ready to use them in decoration. But the question immediately arises of how many flowers you need to purchase to make a certain composition. It is quite difficult to answer this question, because you have to take into account the variety of flower arrangements, the sizes of the flowers used, whether you will attach flower to flower or choose a large amount of greenery.

I will try to show how to calculate the required number of colors for some compositions. I hope that using this knowledge and a little imagination, you will no longer be tormented by the question of how many flowers you need to buy.

We will make the calculation using the sizes of the flowers presented on this site. For example, let's take a hydrangea with a diameter of 18 cm, a peony with a diameter of 16 cm and a rose with a diameter of 11 cm. First of all, we need to find out the area of the flower head. Let's use the formula S=πr 2, where:

S is the area of the flower head;

π - Pi number equal to 3.14159...;

r is the radius of the flower head.

Thus,

S hydrangea = 3.14159*(18/2) 2 = 254 sq.cm

Peony S = 3.14159*(16/2) 2 = 201 sq.cm

S roses = 3.14159*(11/2) 2 = 95 sq.cm

In order to calculate the composition of different colors, we will use the total area of the heads used. For example, we want the composition to contain hydrangeas, peonies and roses in a ratio of 1:1:2 (one hydrangea, one peony, two roses). Let's calculate the total area of hydrangea, peony and roses:

S total = (S hydrangeas + S peonies +S roses +S roses) = (254+201+95+95) = 645 sq.cm

Let's move on to calculating specific flower arrangements. We will calculate each composition:

Separately for hydrangeas;

Separately for peonies;

Separately for roses;

For the option when hydrangeas, peonies and roses are used simultaneously.

1. Calculate the composition in in the form of a sphere, which can be hung above guest tables. Let's assume that we need a composition with a diameter of about 50 cm.

The surface area of a sphere is determined by the formula: S sphere = 4πr 2

Thus, the area of our composition is:

S spheres = 4πr 2 = 4*3.14159*25 2 = 7,854 sq.cm

Hydrangea: 7,854/254 = 31 pcs.

Peonies: 7,854/201 = 40 pcs.

Roses: 7,854/95 = 83 pcs.

Hydrangeas, peonies and roses: 7,854/645 = 13 sets (each set contains 1 hydrangea, 1 peony and 2 roses). That is, for such a composition you need 13 hydrangeas, 13 peonies and 26 roses.

If we need a composition in the form of a hemisphere with a diameter of about 50 cm, then we divide the results obtained in half.

2. Let's calculate the composition in the form of a flower garland, which decorate the podium or arch for exit registration. Let's assume that we need a composition with a length of 150 cm and a diameter of about 30 cm.

In essence, this composition is a cylinder. The area of the lateral surface of the cylinder is determined by the formula: S side = 2πrh (r - radius of the cylinder, h - height of the cylinder)

Thus, the lateral surface area of our composition is:

S side = 2πrh = 2*3.14159*15*150 = 14,138 sq.cm

Therefore, to make such a composition we will need:

Hydrangeas: 14,138/254 = 56 pcs.

Peonies: 14,138/201 = 71 pcs.

Roses: 14 138/95 = 149 pcs.

Hydrangeas, peonies and roses: 14,138/645 = 22 sets (each set contains 1 hydrangea, 1 peony and 2 roses). That is, for such a composition you need 22 hydrangeas, 22 peonies and 44 roses.

As you probably already guessed, this is how you can calculate the number of flowers for a composition in the form of a ring. First of all, we will need to decide what diameter our ring will be. Then determine the circumference using the formula l = 2πr. The circumference will be exactly the length of our cylinder. We set the diameter of the cylinder and, using the above example, calculate required amount flowers for a composition in the form of a ring.

The only thing you need to remember is that we are only calculating the side surface of the flower garland, so do not forget to add a certain amount of flowers to the “ends” of the garland in cases where it is not looped. Or immediately calculate the total area of the cylinder using the formula: 2πr(h+r)

IMPORTANT!

All calculations were made with rounding up. After all, there are never too many interior flowers - if you bought more flowers than you need, you will always find a use for them.

If you need the flowers to be stuck tightly together, then add another ten percent of the total amount. And vice versa, if you want the flowers to be at a distance from each other, then feel free to subtract twenty to thirty percent, and cover the remaining gaps with greenery.

Also note that in the case of the garland, we calculated the entire side surface. But if you mount it, for example, on a table, then flowers are not needed on the side of the table surface, so you can subtract twenty-five percent of the total amount.

I hope you found this article helpful! I wish everyone creative success!

Svetlana Artova, decorator-teacher.

To help my fellow crafters

and for reference to customers

I understand that everyone has their own concept of “expensive”, since we first of all try everything on for ourselves. It would be more correct to say “expensive for me personally.”

What did this cost come from?

Let's try to figure it out. I will show you two ways to calculate the cost of a bouquet of sweets: detailed calculation and an enlarged generalized method.

1. Detailed costing.

Candy Eclair milk . Price 1 kg - 187 rub. There are an average of 24 candies per 100 grams. The cost of 1 candy is 18.7 rubles: 24 pieces = 0.78 rubles. The bouquet contains 63 pieces x RUB 0.78 = 49.14 rub.
Sweets with coffee filling. Price 1 kg - 270 rub. There are an average of 8 pieces in 100 grams. The cost of one candy is 27.0 rubles. : 8 pcs = 3.38 rub. The bouquet contains 39 pieces x 3.38 rubles. = RUB 131.82
Can of coffee Black card Gold Arabica - 220 RUR.
Wicker basket - 360 rub.
Corrugated paper. I count blue and brown together. 2 m x 20 rubles spent. = 40 rub.
Floral film. Used with blue and white pattern. The pounds took 4 m x 15 rubles. = 60 rub.
Taplenta. Almost a whole skein of brown and a little white was used up. I count for 1 piece x 90 rubles. = 90 rub.
Base. I used polyurethane foam in this basket. A large bottle was enough for 2 baskets. 1/2 pcs x 220 rub. = 110 rub.
Glue sticks. Used 4 pcs. x 12 rub. = 48 rub.
Birch skewers. Packing 100 pcs. purchased for 60 rubles. The cost of one stick is 60 rubles. : 100 pieces. = 0.60 rub. Used 46 pcs. X 0.60 rub. = 27.60 rub.

Cost per at this stage amounts to 1136.56 rub.

Plus not taken into account:

This is the net cost of materials used.

Plus the work of a master. It's individual here. On the one hand, when composing compositions from fresh flowers, phytodesigners charge 20% of the cost of the “material” used. But we make every flower by hand! And I sat over this basket for two evenings. However, if we take a purely “hourly” rate of payment, then my basket in my region will be completely unattractive in price (uncompetitive, as experts would say). So, having taken the “upper” level for the wages of a foreman, I am slowly lowering it to reflect the realities of the current day. Anyway, less 400 rub. I don't evaluate my work.

Total cart cost 1600 rub.

2. Enlarged method.

When you are asked about the cost of this or that bouquet, you won’t count out pennies every time. A more comprehensive method is needed.

From the experience of collected bouquets and the materials used for them, I came to the following calculation:

1 sprig of candy - 15 rubles,
1 simple-shaped flower (rosebud, crocus, bell) - 20 rub.
1 flower of a lush/complex shape (rose, poppy, narcissus, chamomile, peony, iris) - 30 rub.

And now I calculate the cost of the compositions like this:

Rose buds 39 pcs. x 20 rub. = 780 rub.
Twigs 7 pcs. x 15 rub. = 105 RUR .
Coffee 220 rub.
Bouquet base. Bouquet in a basket - 360 rub. plus the base itself - I estimate about 100 rubles. for such a volume. Total 460 rub.
Plus for assembly (the so-called “non-accounting”) and bouquet decor. I usually add depending on the size of the bouquet from 100 rubles. Here the basket is large, but there is no additional decor in the form of butterflies, dragonflies, etc. I'll add 100 rub.

Total aggregated cost of the basket is 1665 rubles.

Dear readers! When estimating the cost of a particular bouquet, take into account the current prices in your region!

The initial investment amount is 513 000 rubles

The break-even point is reached at fifth month of work.

The payback period is 18 months.

Average monthly profit of the 1st year of project implementation 41 790 rub.

2. Description of the business, product or service

Flower shop - profitable business, which will allow minimal investment make a significant profit, because not a single holiday or celebration is complete without a bouquet.

Assortment of colors:

carnation, bush carnation (minimum 3 shades);
chrysanthemums (3-4 shades);
roses (from 10 to 15 different shades);
spray roses (about 5 shades);
gerbera (3-5 shades);
tulips;
peonies.

In addition to the usual Russian territory Exotic flowers brought from tropical countries should also be offered:

orchids;
strelitzia;
freesia;
anemones;
ranunculus;
irises;
anthuriums.

Rare types of flowers, unlike those that are bought every day and in large quantities, should be presented in several copies. For buyers, you can print out special brochures that will tell you not only about this type of plant, but also how to care for it, conditions of maintenance, etc.

Range of products offered:

Cut flowers;
A flower arrangement made by a florist using packaging materials that play important role in the flower business, because it depends on them beautiful design bouquets;
Souvenirs.

Characteristics of packaging materials:

gift packaging for flowers and floral arrangements;
handbags made of various materials;
wrapping paper for every taste;
boxes for packaging flower arrangements;
baskets for bouquets;
ribbons, floral bows, rhinestones.

To increase the profit of your business, you can provide the following types of services:

services for decorating premises for celebrations;
conducting master classes on floristry.

3. Description of the sales market

Today there is quite high competition in the flower shop market. There are low entry barriers and good development prospects. Thus, in order to take your place in this niche, you need to make the most of your opportunities and find new and original ways development. At the moment, online flower shops are becoming especially relevant. This is due to the fact that people are increasingly using the Internet to make purchases, including flowers and bouquets. Today, flower shops sell not only flowers, but also baskets with sweets, wines, gifts, decorated with flowers. These gifts become especially relevant during the holiday season. In general, the period from late December to mid-March can be called the peak period due to the large number of holidays during this period of time. Many flower sellers make more profit in these 3.5 months than in the rest of the year. Activity also occurs in May and September.

There are specific peak dates for flower sales:

September 1;
The 14th of February;
March 7 - 9;
May 25.

The target audience

Flowers are actively bought and given by a wide range of citizens. Core target audience- working youth aged 18-35 years. This group of buyers can be considered the main group in terms of generating store revenue: they give flowers to each other, their parents, grandparents, and pay for the purchase of flowers for children during the holidays.

People buy flowers for various purposes:

The desire to congratulate someone on a special event;
The desire to show attention to the opposite sex;
Purchase a means of decorating the interior of both private homes and public places.

4. Sales and marketing

5. Production plan

The main goal of the project is to open a flower shop and maximize its profits.

Review of the real estate market to select the optimal premises.

Requirements for the store premises:

A separate stationary pavilion with an area of 20−40 m2 or a room of the same area on the ground floor of an office building or residential building;

Windows and entrance should open to the first line or be within visibility from it;

It is desirable that the building is located near the roadway and next to a public transport stop;

Possibility of placing a sign;

Availability of running water and toilet.

Registration of a legal entity.

Opening your own flower shop, Special attention it is necessary to pay attention to organizational and legal issues. It is very important to have all the necessary information and work according to the law to avoid various fines.

Organizational and legal form - individual entrepreneur or LLC.
It is more profitable for an entrepreneur to choose the simplified tax system “Income minus expenses” 15%.
It is mandatory to have a “Sanitary and Industrial Control Program”. It is carried out once - after approval from Rospotrebnadzor.
It is mandatory to have contracts for deratization, disinfestation and disinfection.
Ventilation and air conditioning systems must also be maintained and disinfected.
A contract for the removal and disposal of solid waste is required.
There are also requirements for internal store documentation. So, the organization should have:
- journal for recording expired products;
- disinfectant logbook;
- assortment list of products sold.
All products will require hygienic permits from the SES or appropriate quality certificates.
Worth checking out Customs Code and regulations of Rosselkhoznadzor that relate to plants.
Please note that you do not need to obtain a license to sell flowers, but you will have to obtain a permit to sell flowers.
If you accept payments from clients using bank cards, you will need to open a current account.

6. Organizational structure

Staffing:

director - 1,
seller/florist - 2,
courier - 1.

The total number of personnel is 4 people.

Requirements for all candidates:

active life position;
high communication skills;
goodwill;
honesty;
discipline;
responsibility.

Requirements for a florist:

good taste;
ability to interest the buyer;
experience in similar positions;

Fixed expenses	Salary	The number of employees	Sum	Average salary per month per employee
Director	30 000	1	30 000	39 737
Salesman	25 000	2	50 000	25 000
Courier	15 000	2	30 000	15 000
Insurance premiums			33 000
Total payroll			143 000

7. Financial plan

The sales plan for the project is forecast taking into account the seasonality of the business. A gradual increase in sales volumes is predicted in the first 3 months of the project. Despite the seasonality of this business, the sales structure is diversified in such a way that the store constantly makes a profit.

Thus, the considered base scenario is realistic, and the project has a reserve for increasing sales volumes in the event of a successful entry into the market.

Thus, 15% of purchased flowers remain unsold and are written off as losses. The markup on flowers is 200%, the markup on souvenirs is 100%. The cost of packaging is 5% of the bouquet sale.

Taking into account the purchase of goods, raw materials and supplies, the average monthly cost is 384,500 rubles.

The financial result for the first year of activity is presented in the table. The average net profit for the first year of operation is 121,000 rubles.

1 month

2 month

3 month

4 month

5 month

6 month

Revenue

(-) Monthly costs

281 764

-123 408

-59 920

128 951

319 114

(=) Net profit on an accrual basis

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