Poster about what. Poster - what is it? Meaning and types of posters. Large format printing of posters and posters

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Advertising posters need to be designed correctly. They may or may not grab the audience's attention. Either way, the posters represent your company. First you need to decide what information you want to convey to the public. Then try to compose short message. The fewer words, the better. After that, add the concept, style your message.

What is the history of the promotional poster

The first posters appeared in ancient Egypt. Of course, ancient images have nothing to do with modern posters. As you know, slavery flourished in those days, but in rare cases, slaves ran away from their masters. The latter needed to post information about what happened, for which ads were created. They are the "ancestors" of modern advertising posters.

The culture has developed Ancient Greece and Rome, with the help of posters, the population was informed about the upcoming performances, tempting trade offers. In fact, even today we see advertising posters used for similar purposes.

Probably few people know, but the poster has an official birthday, or rather the year is 1482. The bookseller Batdold from England was the first to use an advertising poster for the new edition of Euclid's Geometry. The first poster has not survived to this day, we can only guess how it looked, but a copy of 1491 has been preserved. He advertised the chivalric novel "Beautiful Melusina". This poster is different in that for the first time erotic motifs were captured on it.

At the end of the 18th century (in 1796), the German Alois Senefelder came up with a new method for printing images. The drawing began to be applied to a special stone with the help of chemical composition, then it was covered with paint, which remained only on the image. This method was much cheaper. Until 1860, advertising posters were printed on a white or colored background, but only in black ink.

The next important stage in the development of an advertising poster is the discovery of the chromolithography method. It is a mistake to assume that it belongs to the Frenchman Godefroy Engelmann, who in 1838 received two thousand francs for it. In fact, six years earlier, the Russian artist Kornily Tromonin printed illustrations for a book about Prince Svyatoslav using chromolithography. The book has sold 600 copies. In addition, Kornily Yakovlevich was the first to create albums with color reproductions of paintings.

The next landmark year is 1865. During this time, printing technology became easier thanks to photochromolithography, invented by Baron von Ransonet of Austria. This method was based on a photographic image and made it possible to obtain almost any shade from blues, reds and yellows. Thus, it was possible to make cheap reproductions that conveyed the natural colors of the artist.

In 1866, Jules Cheret, a graphic artist and set designer from France, founded a small lithograph in the country's capital. He determined what the poster should be - catchy (due to bright colors), concise and such that the text and image could be seen "on the go", and attention could be concentrated on the main thing. He designed over 1,000 posters, mostly advertising exhibitions and masquerades.

At the end of the 19th century, in 1897, an exhibition of posters and posters was held in St. Petersburg, which brought together people from all over the world. A large number of artists came to this exhibition with their best works. It was visited by many spectators, everyone was impressed by what they saw. Thus, the poster received universal recognition.

To the first world war used campaign posters, who urged young people to join the army, help the wounded, subscribe to military loans, etc. This was the beginning of the history of the social poster.

In 1917, the posters became less and less advertising and became propaganda. At this time, political posters appeared. Artists of the early 20th century (Kazimir Malevich, Alexander Rodchenko, the Shtenberg brothers and El Lissitzky) in their paintings tried to show the social changes taking place in society at that time.

When did the Great Patriotic War, the USSR needed to mobilize all possible resources. One of the ways to call was a poster. Soviet artists who worked on the TASS Windows project. Images were copied using stencils and hung in Moscow and other cities. We all know the poster "The Motherland is calling!", the author of which is I. Toidze. He appeared a week after the start of the war. The phrase has been translated into all the languages of the peoples Soviet Union, and the circulation amounted to several million copies. I. Toidze depicted a generalized image of the Motherland. A simple Russian woman is excited about everything that is happening and demonstrates an inviting gesture.

social posters were very common, but do not forget about advertising posters. It is a mistake to assume that the advertising poster appeared in Russia recently. Its story begins in 1925 when a poster urged people to buy shares joint-stock company"Goodwill". The advertisement was very aggressive and read: "He is not a citizen of the USSR, who is not a shareholder of Dobrolet." Nevertheless, this approach had a positive effect, since the capital of the joint-stock company increased by 2.5 times over the year.

The Soviet economy was destroyed due to wars, and Soviet society suffered from revolutions. Advertising posters served the formation of both the economy and society. They promoted various products, including hygiene items and healthy lifestyle life.

1) Lengies

This is a poster from 1925, which depicts a Komsomol girl in a headscarf. This is how the Komsomol activists walked in the 1920-1930s. This poster calls for overcoming illiteracy in the USSR. Lengiz is the Leningrad State Publishing House. The authors of the poster are the artist Rodchenko A.M. and photographer L. Brik.

2) Mosselprom

3) LED

SID - Sokolniki correctional house, in which the oatmeal factory was located.

4) Yeast beer alcohol

5) Rezinotrest

This poster was also designed by A. Rodchenko and V. Mayakovsky in 1923. It advertises the production of pacifiers for children manufactured by Rezinotrest.

6) GUM

7) Magazine "Crocodile"

AT Soviet time published a satirical magazine "Crocodile". The advertising poster was created in 1925 by S. Senkin. The poster features a photograph.

8) State plant "Zarya"

The poster was created by N. Shuvalov in 1926 and advertises cream soda - a drink of the 2nd state plant "Zarya", which functioned in Rostov-on-Don. The man in the ad is blindfolded tasting the drink, but still recognizes it as cream soda.

What types of advertising poster are used today

Playbill

For the theater, the main thing is the corpse and the game. Form style and individuality sometimes fade into the background. Some theaters do not even have enough money for the scenery and costumes for the actors, so posters are given very little attention. Previously, posters were developed only in a single copy. They were often created on their own. Over time, more and more theaters are funded by private individuals, in connection with which theater posters are ordered in large numbers.

Information and advertising poster

Such a poster not only advertises, but also informs the target audience about the planned exhibitions, cultural events etc. It offers specific goods and services, uses certain moments to attract the attention of society.

Political, propaganda poster

Political posters before the First World War were used for commercial advertising, but after they began to pursue more and more purposes. There were political advertisements.

Among the wartime posters, three groups can be distinguished:

Conscription of soldiers in the armed forces.
Raising funds for the war.
Demonstration to the whole world of the face of the enemy.

War posters around the world were printed for two purposes: to inform the population about something and to create a negative attitude towards the enemy. Wherever posters were created, in the USSR or Germany, they differed little in structure. During the Second World War, propaganda and political posters were actively printed all over the world.

Currently, in our country, on the eve of the elections, various posters are being created with the image of candidates and their slogans. Designs are varied and are used latest developments to effectively influence voters.

movie poster

The cost of making a film includes not only the cost of shooting, but also the cost of an advertising campaign. Posters are often used for these purposes. As a rule, several variants are produced, but with the same style and design. The movie poster should convey the main mood of the film and emotions.

Music posters

When a musician plans a tour, they prepare various products: T-shirts, stickers, badges, souvenirs, logos, celebrity posters. Fans buy products before concerts, so the goods do not stay in the windows for a long time.

Typically, a music poster contains a portrait of the artist or band. Symbols with a specific meaning, graphics, etc. are applied to it. Sometimes posters are dedicated to a specific song.

Not all performers like to put their portrait on the poster. Often, a graphic collage, a drawing is taken as a basis, or abstract font compositions are printed.

sports poster

Advertising posters are also used for sports events, whether it be the Olympic Games or even a regional competition of athletes. Fans do not spare money to buy a poster with their idol. When developing sports posters, the psychology of the fans is always taken into account, while the technology of product composition fades into the background.

social poster

Social posters are usually designed in a sharp style, so that a person will definitely pay attention to it. The reader should have a specific image and thoughts that the creators put into the poster in their head. As a rule, they get what they intended, and the poster hits the perception of a person. Such products, of course, will not change the world, but perhaps they will force people to change something in their lives.

How are posters printed?

Poster and Poster Printing Methods:

1. Offset printing posters and posters:

low cost of the poster for large print runs;
high quality printing;
use of special paints.

2. Digital printing of posters and posters:

printing of A3 posters in small circulation;
urgent printing of posters and posters in one day.

3. Large format printing of posters and posters

large format poster printing;
circulation from one copy;
high quality poster printing 720-1440 dpi.

Additional processing of posters and posters:

laminating posters with matte and glossy laminating film;
use of UV varnish, selective and structural;
foil stamping on posters and posters;
hot stamping;
lamination (rolling to foam board and plastic);
cutting - production of posters and posters of individual shapes and sizes;
gluing double-sided tape on posters and posters;
installation of piccolo, eyelets, frames, holders;
racks, frames, profiles.

What format of advertising posters is the most popular

A4 format. Size ≈ 21cm x 30cm

Such posters are suitable for small spaces, they are also used in multifunctional stands. The A4 format is ideal for placing educational or promotional information in a small area.

A3 format. Size ≈ 42cm x 30cm

As a rule, this format is used to post campaign information. It is suitable for any room. Typically, posters of this format are placed in the corridors, on landings, in laboratories, as well as in production rooms. As a material, you can use banner fabric or plastic. In this case, an advertising poster can be placed on the facade of the building.

A2 format. Size ≈ 42cm x 60cm

The training material is presented on A2 posters. Accordingly, they are placed where training takes place: in halls, classrooms, laboratories, etc.

Format A1, size ≈ 84cm x 60cm

Posters of this format, as a rule, are used for campaigning. They print large images and some text in large print, because it should be possible to read it from afar. If the posters are far from the eyes, then the completeness of perception is not lost. They are placed outdoors or in large spaces such as classrooms, lecture halls, auditoriums, halls.

Create a unique design, and experts will process images, the high quality of which is very important when printing. If you use excellent quality large format printing, you will get bright colors, and the poster will serve you for a long time.

A0 format posters = 841x1189 mm

In this format, you can print advertising posters, and it is also used for scientific and decorative purposes. Of the A series, the A0 format is the largest. If you need to interest viewers at a great distance and present the material brightly, then it is better to use A0.

Pictures, text, tables, and diagrams can fit on the poster. They are used in clinics, at scientific conferences, in educational institutions.

You can decorate a room with large posters if you print portraits, photos of landscapes, reproductions of paintings, arrange them in a frame and hang them on the walls. In short, the A0 format is great for interior design.

But still, mostly large posters are used for advertising. Manufacturers order large print runs of A0 posters and hang them in the largest possible number of people.

Where advertising posters are allowed

Placement rules outdoor advertising you need to know, but the peculiarity lies in the fact that in each city of Russia they have their own. Let's consider the Moscow norms. In the capital, in 2013, rules were adopted according to which Moscow is divided into Center, North, South, West and East. Certain types of structures are allowed in each territory.

There are very strict restrictions in the center of Moscow: screens, banners, banners and 3x6 shields are prohibited.

Thirteen formats of outdoor advertising are allowed: media facade, supersite 15x5 meters, advertising on a public toilet / kiosk, at bus stops, balloon, cityboard 2.4x1.8 or 3.7x2.7 meters, superboard 12x4 meters, billboard 3x6 meters, poster stand, Balloon, poster pedestal, city-format 1.2x1.8 meters.

Signboards are allowed to be placed on houses on the first or second floor, not higher. On balconies, canopies, stucco moldings of buildings, roofing, columns in the center of Moscow, banners with logos are prohibited. Signboards of companies located in houses should be located only within the area of the premises of the company, and the size cannot exceed half a meter in height and 60 percent of the length of the facade (but not more than 10 meters).

When creating a signage design, take into account the architectural features of the building in which the enterprise is located. The advertising poster must fit into the urban environment. Allowed to use various materials, with stone, metal, glass and wood being preferred. It is forbidden to place contacts and advertising text.

Colored decorative panels are often used to place signs. In fact, this is allowed, but if your company is located in the city center, then it is better not to use the "underlay", as it spoils the appearance of the building. Historic buildings are not allowed to be covered with decorative panels.

Since 2013, work has been underway to restore order in the outdoor advertising market. As a result, advertising has decreased by seventy percent. Hundreds of intrusive signs and approximately 40,000 advertising structures have disappeared from the streets.

What are the steps involved in creating an advertising poster?

Outdoor advertising should convey to target audience the message it contains. Motorists can focus on an advertising poster for only 3-5 seconds, so the message must be as accurate and memorable as possible. If you focus on pedestrians, then they have more time - about half a minute.

In order for an advertising poster to be effective, you need to go through several stages. It is better to involve specialists for this, especially if you own a large brand. However, history knows a lot good examples when advertising projects were developed by freelancers and were very successful.

The article will not touch on the marketing component, we will only consider the stages associated with communications.

Stage 1. Strategy.

Developing a message for an ad starts with a strategy. You need to understand how you can attract the target audience on a subconscious level (insight). This will build advertising communication. In particular, the Apple brand uses this insight - "Think different!" That is, if you want to be different, use Apple products. The Nike brand uses the "Just do it!" insight, which encourages you to prove to yourself that there is nothing impossible in this world, you need to overcome self-doubt.

Stage 2. Creative, art direction and copywriting.

When you come up with a strategy, you need to generate ideas for an advertising campaign. They must correspond to the insight and meet the needs of the target audience of the brand, including aesthetic ones. At the second stage, the visual part is developed, the color scheme is determined, images and a slogan are invented.

Many ideas invented by creatives change beyond recognition at this stage, because all people imagine any image in completely different ways. Designers are in the business of making pictures rigid or flexible, conservative or innovative, strong or light, aggressive or friendly.

How to create a promotional poster yourself

If you yourself decide to develop an advertising poster for a company or some product, then it will take a lot of effort so that you are not only satisfied with the result, but also for this poster to work. Advertising should attract the attention of the target audience, create positive image enterprises. To do this, you need to follow certain rules. Below is a guide on how to create a promotional poster.

Step 1. Download and install a graphics editor. To create an advertising poster, you need some kind of graphics editor. For example, Adobe Photoshop or Coral Draw. If you have already worked with any other program, then you can use it. Keep in mind that the program needs to be purchased. If it turns out that the poster was made on a pirated version, you will be issued a fine, and the poster will have to be removed.

Step 2. Let's go through a few lessons on mastering the basic functions of the editor. To create a flyer, you do not have to study the program thoroughly, it is enough to understand the basic functions. If you study the tool well, then the development of advertising will not take much time, and the project will turn out to be original.

Step 3. Start with an idea. First, create a layout, think over the main highlight to make the poster attractive. It should have a specific thought that will attract attention or stay in your head for a long time, like the advertisement itself.

Step 4. Let's draw 2-5 options, depending on the number of your ideas. Create simple layouts, choose pictures for them, sample fonts and think about where the text will be located. From the resulting layouts, choose the three most successful in your opinion and finalize them. Don't stop at one option, even if you think it's the best. Choose a few more, and you may find that one of them will be more presentable.

Step 5. Do not forget to set the poster parameters at the very beginning of work. You need to know the dimensions of the advertising poster at the very beginning. If you design a poster in one size, and then, having learned the necessary parameters, stretch it, you will get a blurry picture.

The best advertising posters: 5 components

1. Eye-stopper. This is what the consumer can "hook" for in your ad. In order for an advertising poster to be remembered, you need to surprise and amaze the audience.

2. Poster header mandatory, it emphasizes the importance of advertising. The title must be written in a clear font and highlighted in a color that is very different from the background.

3. Brevity is the sister of talent. This rule applies to advertising posters as well. Make the font large, easy to read, it should not compete with the title. And in the corner, place a trademark or logo.

4. Contact information. Don't forget to place it on a promotional poster. Otherwise, where to contact a person who is interested in your offer? As a rule, it is located at the bottom of the poster.

5. Play of colors. It is better to use bright colors that catch the eye, otherwise your ad will go unnoticed. Try yellow, it's easy to remember.

How much do custom posters cost?

If you need an advertising poster in A1, A2 or A3 format, then its price depends on the method of production of the circulation. There are two main options - offset and digital printing. It is difficult to say which one will be cheaper, since it depends on the number of copies and the time spent.

The price is affected not only by technology, but also by the quality of the media. To find out the cost of a poster, poster or poster, decide what safety margin you need for the product.

Plain paper is cheap, but if you're advertising on the street, it won't last long. photo paper, vinyl film etc. will be more reliable than plain paper.

Where and how to order an advertising poster

Are you thinking about where to order advertising poster? Surely you want the materials to be of high quality, the prices are reasonable, and the order is completed on time? Then contact a reputable printing house, they will be able to satisfy all your requirements.

Typography "SlovoDelo" just refers to such companies. It has been on the market for more than 15 years and provides customers with high-quality promotional products. In addition to advertising, our specialists are engaged in packaging, producing calendars, POS materials, etc.

The SlovoDelo company works with its clients in stages:

1. Receipt of request and cost estimate.

To determine the price, provide the manager with the following information:

Do you have a ready-made layout of an advertising poster, or does it need to be finalized, or even developed from scratch;
number of copies;
product format;
color (colorfulness);
paper type and weight;
whether additional finishing is required.

Printing house "SlovoDelo" accepts orders for the production of any circulation of products.

2. Contract and payment.

At the first order - an advance payment in the amount of 100% by bank transfer.
For regular customers other payment options are possible, the conditions are discussed individually with your manager.

Posters surround us everywhere - we see them every day on the streets or in printed publications. This is mainly advertising and less often announcements of any events. A political poster appears in our field of vision immediately before the elections, when the campaigning begins, and therefore is quite rare. What should be a good poster? First of all, the poster should be informative. People need to instantly read the message - and the task of the designer is to present the idea of the poster in the most understandable way. And it doesn’t matter at all by what means this will be done - the main thing is that people immediately understand what they want to tell them.

As a rule, the design of a poster begins with the choice of its size. In this regard, there are no restrictions - a poster can be small, for example, A4 format, or vice versa, giant, the size of a house wall. Of course, there are certain size standards, but this is not a design issue, but a matter of the capabilities of typographic technology. Poster orientation can be either vertical or horizontal, but vertical orientation is most commonly used.

How do you tell a good poster from a bad one? This is, of course, a matter of taste, but a well-designed poster has some hallmarks. FreelanceToday brings you 10 signs of a good poster.

GOOD READABILITY

Let's say we have a poster that announces some upcoming event, such as a concert by a popular artist. The key information placed on the poster should be read from afar and attract people's attention. Accordingly, the text of the poster should have a visual hierarchy. If there is a lot of text, then there should be at least three hierarchical layers.

header. This is the most important and largest text design element. It should be contrasting with the background and typed in such a font that would be clearly distinguishable even from a long distance.

Details. What? Where? When? All such information is located at the second level of the hierarchy. The person who is interested in the poster will definitely want to see detailed information, so it must be presented in an understandable, but at the same time concise form. For the second level, a smaller font is used than in the heading, since this information does not need to be read from afar.

Small font. The third level houses Additional Information. Very often, small print is found on movie posters and advertising posters.

CONTRAST

Designers have only one opportunity to attract the attention of the viewer. Therefore, the poster should "cling". This can be achieved with the help of contrasting elements. On the web, you can make a pale illustration with a smooth gradient and fashionable thin fonts - this method is not suitable for a regular poster. The sharper the text or illustration contrasts with the background, the more noticeable the poster. When starting to design, you first need to decide on the contrast of the elements and constantly check it during work. If a designer is working on a color poster, you need to periodically check how it looks in grayscale - the contrast of the main elements should be clearly distinguishable in this mode as well.

SIZE AND LOCATION

Very often the designer knows in advance where his poster will be placed. Based on this information, he must correctly select the size of the poster. It is important that the message of the poster is not interfered with by various visual hindrances - it must occupy a dominant position. As for the color scheme, here you also need to proceed from the realities - if it is known that the poster will hang on a wall painted green, then it is better not to use shades close to green in the poster.

THE POSTER WORKS REGARDLESS OF SIZE

Very often, novice designers refuse tasks that require creating a large poster, say, 10 by 6 meters. For some reason, it seems to them that creating such a poster is much more difficult than some poster the size of an A4 sheet. it big delusion. If the poster is laid out correctly, it will look equally good regardless of size, and scaling does not affect it in any way. If a designer is commissioned to create a poster, which will then be used in advertising and will be released in a variety of sizes and formats (including digital), he should think first of all about the composition and the main idea and not worry about where it will be placed. his creation.

LARGE IMAGES

If an image is used in a poster, then it should take a dominant position, as well as in the case of text. The image should be clearly visible from afar, while it is very important to take care of the recognition of the image. It’s not worth complicating the visuals too much - you need to use as many elements as you need to convey the main idea. This principle applies to all types of posters, including movie posters, which can be overly detailed at times.

NEGATIVE SPACE

A poster is not a painting, so the designer just needs to work with free space. You should not strive to fill the entire poster - you need to "leave the air." There are several effective ways to increase the readability of a poster. For example, you can increase the spacing between letters. Tight kerning might look good on a postcard, but readability is still more important for a poster. If the letters are too close, then from afar the text becomes hard to distinguish, which is highly discouraged. You can also increase the distance between the lines - this will also benefit the poster.

CALL TO ACTION

The purpose of any poster is to get people to take some kind of action, such as attending a show, an exhibition, buying a product, or going to an election. The call to action is the most important, central element of the poster and the designer should give it the main attention. Unlike web design, graphics do not work interactively, so you cannot use its principles in a regular poster. At graphic designer other communication tools for people and he should make every effort to ensure that the call to action is clear at a glance.

UNUSUAL TYPOGRAPHY

A poster is exactly the genre where you can safely experiment with typography. Some of the most famous posters are made without the use of illustrations and graphic elements, and at the same time perfectly express the idea. Using high-quality typography will give the poster a personality - the main thing is that the designer does not overdo it. You should not use 10 fonts in one poster - the design will not improve from this. It is best to pay attention to the visual hierarchy and the use of negative space. The letters themselves carry a certain message and a proper understanding of the principles of typography will allow designers to create emotional and memorable posters.

HANDMADE

Appearance computer graphics clearly did not benefit the art of the poster. Previously, the designer worked with living materials and posters looked completely different than they do today. Today, the hallmark of a good poster is its execution technique. And it doesn't matter that the designer created it on a computer - if the poster has a soul and it looks like the designer drew it by hand - it's a good poster. Well, if the poster went to print as before, from a physical medium, this is generally wonderful.

Audacity

Any good poster is inherent in some outrageousness - this greatly enhances the emotional message. So do not be afraid to go beyond and use unusual elements in the poster. By breaking some established rules, the designer draws attention to the poster, and this is exactly what is needed.

CONCLUSION A: The poster is a very interesting type of graphics that allows designers to let their imagination run wild. It's also a great way to learn new technology or improve your skills. Sometimes the creation of a poster is very difficult - after all, you need to convey the idea using a minimum of funds. But in any case, it's interesting - especially when the poster turned out to be successful and attract people's attention.

Very often, marketers use posters in their advertising campaigns. We analyze how to make it, what to look for when designing and where it is better to place it.

The poster is a real art. Marketers, designers and artists around the world compete in the beauty, efficiency and unusualness of their masterpieces.

But creating a poster is not as easy as it might seem. Designers need to take into account a lot of details both during the creation process and after. Read, save and learn new things.

What is a poster

The poster is not only beautiful images of celebrities that were glued to the walls in childhood. AT broad sense, poster- a catchy image with a short text, made for propaganda, advertising or educational purposes.

A modern poster is primarily associated with advertising, which is not entirely true. No less popular is the informational and design poster.

Informational the poster is most often found in the form of various posters. The main purpose of such posters is to convey important cultural information to the audience, announcing events.

For decoration, you can also use specially made posters.

Poster history

Despite the fact that the first “traces” of posters are found in ancient Egypt (images with information about escaped slaves), it is still customary to call the artist the father of the poster. The Frenchman, according to many, is an artist of relatively little talent, which, however, did not prevent him from becoming the creator of a new genre. In 1866, he opened a workshop for the production of lithographic paintings, which was the beginning of the poster.

The posters clearly explained why alcohol is harmful to humans.

Alcohol increases the risk of an accident

It is better to have short hair than to lose it.

The casing was too high

How to make a promotional poster

Bright image

As it is called in marketing - an eye-stopper. The main task is to attract attention, to arouse curiosity. A non-standard image or a bright picture can act as an eye-stopper.

Use one image and don't forget that the poster will be large, so the picture must be in good resolution!

header

The title is not required, but in most cases it will not hurt. Like a picture, it should attract attention, which means it should be read from a distance.

Title can be used as a title. promotion, product name, sale message.

Text

The less text, the better. The font must be large. When laying out the text, you need to highlight the trademark and logo.

Use no more than two fonts: one for the body text, the second for the title.

Color

Choose bright, contrasting colors. Contrasting hues blend better and make the poster easier to read.

Thomas Russell, Lecturer at the Institute of contemporary research at the Association of Advertising Agencies.

Simplify. Posters should grab attention instantly and communicate the main idea quickly.
Show the benefit of the product.
Use the possibilities of color. The brighter the ad, the better. In moderation.
Avoid ambiguity. Not everyone can immediately understand your game, accept it and respond positively. If you are not 100% sure, it is better not to use ambiguous images and texts.
The text should be as light and easy to read as possible.

10 signs of a good advertising poster

How and where to place posters

The placement of the poster depends on its type. If this is an advertising poster, then first of all it is placed on the street: special stands, walls of buildings, fences, stops - wherever as many passers-by as possible would notice it. It is important that nothing around distracts from the poster and does not interfere with it. He should be the center of attention.

The same applies to an informational poster, for which the main thing is to reach a large audience.

Another thing - decorative posters. Here are some tips for placing them.

Posters look most advantageous on plain surfaces. And it doesn't matter where exactly: in the living room, in the kitchen, in the bathroom or in the restaurant.

In addition, posters can be placed on the wall in different ways.

Horizontal row.

Thus, any empty space can be filled.

Collage of four posters.

This placement is great for rooms with high ceilings.

symmetrical arrangement.

If you have multiple posters of the same size, symmetry is for you. In addition, it will help to visually balance the interior of the room.

asymmetrical arrangement.

For such placement it is better to use posters of different sizes. Posters can be hung anywhere.

Poster constructors

If you try, you can make a poster yourself, without even resorting to the help of designers. Check out the very handy and versatile tools for creating posters.

An excellent resource for creating not only posters, but also banners, business cards and various illustrations. It is not necessary to have special skills to draw a cool poster.

Great toolkit and opportunities for both drawing and image editing. And numerous templates will facilitate and speed up the process.

Online editor. Slightly inferior to Canva in terms of tools and templates. However, it is great for quick creation simple poster.

Especially for those who want to create their own movie posters and posters!

AT modern world a poster is something familiar that a person encounters several times a day and therefore has already learned not to react to it. However, just 100 years ago, this thing was a curiosity and made everyone who sees it freeze in admiration and believe everything that was written on it. How did the poster come about? What's this? What types of posters are there? Let's find out about it.

The meaning of the word "poster"

First of all, it is worth understanding the definition of the noun in question.

Sometimes they are called posters or posters.

Typically, such images are mounted on the walls and doors of buildings or in specially designated places. Some poster lovers paste them over their homes.

In a narrower sense, this word means a specific type of graphics.

Also, this noun was named one of the most famous propaganda publishing houses of the USSR, which existed from the mid-70s until 2006. Throughout this time, Plakat specialized not only in the production of products of the same name, but also in the printing of postcards, portraits, photographs, etc. . P.

Etymology of the term in question

Having learned the answer to the question: “What is this - a poster?”, It is worth considering the origin of this noun.

For the first time in Russian, this word was recorded in 1704. However, it began to be actively used only at the end of the 19th century.

It came to Russian from Latin, from French and German. During the decline of the Roman Empire, citizens often used the term placatum for announcements.

Several centuries later, French was formed from the verb placatum plaquer ("to stick something"). And he, in turn, contributed to the emergence of placard.

From the French, the term was borrowed by the Germans and slightly changed - das Plakat. It was in this form that this noun appeared in the Russian language and has survived to this day.

It is worth noting interesting fact: in France today the term placard is used extremely rarely, the word affich is actual instead. And in English-speaking countries it is called a poster.

Poster Features

An image of this kind has a number of special features that distinguish it from another.

First of all, this is the purpose for which it is created: to attract the attention of others and inform them about something. In this regard, posters and inscriptions on them are usually made large and bright. In addition, they use a minimum of text so as not to tire observers with long readings and enable them to quickly understand the meaning.

As a rule, the inscription on the poster is some catchy slogan (often with an element of humor or a play on words) and the name of the product or service that the image was made to publicize.

The history of the poster

Informative and propaganda posters were first used by mankind in ancient Egypt. True, at that time the posters served to capture runaway slaves.

The Greeks and Romans were more practical and cultured. They used leaflets with drawings and text to inform about trade offers, as well as posters for the theater.

The first poster (in its modern sense) was drawn by order of the British book dealer Battold in 1482. The businessman tried to advertise a new edition of Euclidean Geometry with his help.

After that, posters appeared quite rarely for several centuries. However, in the middle of the XIX century. the French lithographer Jules Cheret decided to develop Batdold's idea. In 1866, he opened his own workshop in Paris, specializing in Cheret's venture, which was a huge success. In a couple of years, he created more than a thousand bright posters inviting to visit performances or exhibitions. Each of his posters was a real work of art, and they were all made by hand. By the way, it was Shere who laid down the basic principles of the art of poster design, which have not lost their relevance today.

By the end of the XIX century. posters have become an integral part of any important event. At the same time, more and more often they began to be used not as posters, but for advertising some goods or services.

The inhabitants of the Russian Empire in those years knew quite well what a poster was. This was due to the fact that in the last decades of the XIX century. creating advertising images became very popular in the empire. This is evidenced by the fact that during this period it was in Russia that the World Exhibition of Posters and Posters was held.

The use of political posters especially intensified after the outbreak of the First World War. Thousands of posters were printed and drawn in all European countries in order to urge young men to volunteer for the front, as well as to agitate citizens to financially help the state.

After the revolution of 1917, only one type of propaganda images was created on the territory of the former empire for several years - a political poster. Its significance was well understood by all heads of state, so often such products were produced with the last money, instead of giving them to starving citizens.

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