What do you need to open your own cafe? How to open your own cafe from scratch - successful implementation of a business idea with step-by-step instructions. Regular expenses are

What you need to open a cafe in Russia: choosing a cafe format + advice on choosing a room + equipment costs + staff in a cafe + monthly costs + an approximate calculation of payback.

Where in the summer you can quickly take a break from the heat and the smell of hot asphalt? Where to warm up in winter, and hide from the rain in spring and autumn?

Of course, in a cozy cafe where you can not only warm / cool down the body, but also eat and drink while chatting with friends. You can also mark the end working week or the child's birthday.

It turns out that a cafe is a universal thing that is in demand at any time of the year. Therefore, if there is demand, then there will be a business that can make good money in this niche.

What you need to open a cafe or a small restaurant- in our article.

How to start the launch of your cafe or mini-restaurant?

To open a cafe, you need to remember a simple step-by-step plan:

Analysis of the place (the area where the cafe will be located).
Analysis target audience(who will be your main client).
Selection of the cafe format (for the needs of this very audience).
Registration.
Personnel selection.
Purchase of equipment.
Advertising campaign.

1) The place you need to open a cafe.

The first three points of our plan can be briefly called "market analysis". What you need to open a cafe or restaurant in the first place is a demand analysis.

Since this business is stationary, the selection of a place for your institution should be given Special attention. As well as the room.

First and most main indicator for traditional cafes and this is organic traffic: how many people will pass by the establishment.

Depending on the average level of wealth in your area, one establishment can have from 5,000 to 20,000 people.

For this reason, where traffic is high, cafes and restaurants literally stand one on top of the other and do not burn out, generating a good income.

If this is the center of the city, around which there are metro stations, business centers, various shopping and entertainment centers, etc., then this is an extremely advantageous location. But the competition there is extremely high - most likely, the most best places already rented.

In a residential area of Moscow, 5-6 thousand inhabitants may be enough to pay off one cafe, but outside the European part of Russia, even 20,000 people may not justify the investment.

But here a lot still depends on the format of the cafe / mini-restaurant and on what kind of audience you are counting on.

2) The format of the institution.

Here are 3 examples of a variety of cafe formats designed for different audiences:

Summer cafe.
Youth cafe.
The cafe is a complete restaurant.

Summer microcafe for a couple of tables near a small outlet can pay off in a week - the costs there are minimal, no special permits are needed (you won’t cook there), the staff is also not particularly needed (only the seller).

Nothing is cooked there, but only bottled soft drinks and cold snacks such as chips or dried fish are served. Well, maybe some simple sandwiches. This is the easiest and cheapest option for your business.

However, the summer cafe has its serious disadvantages.

First, it is essentially a temporary job. If you have a stand with chips, ice cream and beer, then setting up tables with tents will not be difficult. But you shouldn't start it as an independent business.

Yes, in warm countries this is one of the most popular options for simple earnings, but our winters do not contribute to comfortable outdoor recreation.

A summer cafe can cost 20,000 - 40,000 rubles. per month, and its profitability will be very different. For example, in crowded places (on the highway or in the same market) - the same amount, but per week. However, on the periphery, where there is no human traffic, it is unlikely to be super profitable.

In addition, you need to get approval from local residents, because cheap alcohol attracts not the most presentable contingent.

Youth Cafe with self-service or "anti-cafe" is often an order of magnitude cheaper than the classic - with waiters, a bartender, etc.

Since this option is very flexible, it is not possible to specify the exact amount of expenses.

Classic cafe/mini-restaurant will require three to four tables to open, a couple of waiters, an average menu and no additional entertainment: only food and nothing more. This can be quite profitable if there are other places nearby where people work or play.

However, with a favorable location, a youth cafe-restaurant can be very profitable business. However, not only the place determines its success, but also something else.

What do you need to open a cafe - a standard one, without any special innovations? That's right - delicious food at reasonable prices.

3) Average check: the way to the client's heart is through the stomach.

For example, there are two cafes / restaurants, in one the average check is 200 rubles, and in the other - 900: where is the service better? Obviously more expensive.

Here is an example of an average check for Russia in the middle lane:

But you need to understand that the “average check” is like the “average temperature in the ward”.

At a traditional cafe/restaurant, the day is divided into peculiar segments of activity and downtime. So, if in the morning, immediately after the opening, the average bill can be around 200 rubles. (coffee, a bun and a salad, for example), then by dinner the amount can run up in the amount of 300 - 350 rubles. per person.

By the night you need to prepare more thoroughly, because then the average bill reaches 1000 or more. Especially if it's Friday night.

If you cannot decide which cafe / restaurant to open and what prices to set, then hire an agent for economic intelligence. This work is not permanent and is paid accordingly - approximately 10,000 rubles.

The task of the scout is to walk through all the establishments in the area you have chosen, look at their arrangement, read the menu, try the “signature” dishes and tell you how to do it better, cheaper, etc.

Registration and preparation of the premises

If you know where and for whom you will open a cafe / restaurant, then it's time to officially register.

For ease of calculation, let's take the most popular cafe/restaurant format in Russia:

The average check is 400 rubles.
Seats - 50.
Location - near the business center, the area is central, but not historical (without tourist traffic).
Target audience - office workers.

This institution belongs to the middle category, therefore, its registration will require status.

The fact is that individual entrepreneurs simply cannot get some licenses, there will be special difficulties when registering the sale of alcohol.

However, there is nothing overwhelming here. Here is what you need to open a cafe/restaurant as an LLC:

In parallel with registration, you need to deal with the design of the premises. The fact is that some permits must be obtained before you rent a room to open a cafe / restaurant, and others after, when the room is ready to receive visitors.

So, when everything is ready, checks from the Sanstation or the fire inspection may come to you, but the Federal Tax Service checks your documents at the stage of business registration.

1. Premises for opening a cafe.

So, a room for our format of a classic cafe / mini-restaurant for 50 people needs to be rented with an area of 150-160 sq.m.

If we assume that the cost per square meter will be 500 rubles, then in total it will be necessary to pay about 80,000 rubles. per month .

As you understand, rent in the very center of the city will cost an order of magnitude higher, especially in Moscow, but you can also find it cheaper in a residential area.

Finding a room already prepared for a cafe / restaurant is a great success, so you need to be ready for a large-scale renovation. Do not forget about the prices for building materials, the cost of finishing the premises, paying workers, etc.

It is believed that a sufficiently high-quality finish will cost about 300 rubles / sq.m, and the same amount - the services of craftsmen.

That is, 160 sq.m. meters * for 600 rubles. = 96,000 rubles.

However, not everything is so simple ... 160 sq.m is the base area, but after all, it is necessary to finish not the floor (or rather, not only the floor), but also the ceiling and walls. It turns out that 96,000 rubles. multiply by three to get 288,000.

Taking into account inflation, you can safely round up to 300,000 rubles. initial investment in the refurbishment of the premises.

Of course, you can get by with cosmetic repairs, then it will be much cheaper, but you don’t need it for a closed workshop that no outsider will see, you need it to open a cafe, which means that the interior should be cozy and attractive to customers.

2. Preparation of the hall and kitchen for opening a cafe.

But renovation is far from all the work that needs to be done to open a cafe. You need to connect all communications, exhaust, purchase equipment, etc.

It's worth starting with electricity supply without which you cannot work.

You can calculate your costs quite simply: one outlet with wiring and network connection costs about 600 rubles. How many outlets do you need - these are the costs. If they are already in the room, then the expense item is removed from the agenda.

Next come water supply and sewerage. Since you have a cafe in the form of a mini-restaurant, both of these points are extremely important for both staff and customers. In the same vein, it is worth considering ventilation and exhaust system on the kitchen.

For convenience, it is better to summarize all these communications data in one table:

Category	Details	Cost, rub.
Total		85 500 rubles.
Electricity	20 outlets for the kitchen, hall, storage facilities.	18 000 (600 * 20)
Water supply		17,500 (50 m * 350 rubles per 1 linear meter)
Sewerage	Laying pipes of different diameters - up to 50 m	35,000 (50 m * 700 rubles per 1 linear meter)
Consumables	Mounts, connectors, etc.	10 000
Ventilation	Ventilation ducts, extractor hood, etc. – up to 50 m	25,000 (50 m * 500 rubles per 1 linear meter)

Equipment needed to open a cafe

Let's start this section where we left off earlier - with ventilation. Yes, we made ventilation ducts, but for all this to work, we need built-in fans. Especially for the kitchen, where it will be impossible to work without ventilation in the summer.

For the hall, kitchen, warehouse and bathroom, you may need 4 - 7 fans, the cost of which can reach 40 - 45,000 rubles.

Note that without good ventilation and exhaust in the kitchen, you will not be given permission by the regulatory authorities, so you need to be very careful about this section to open a cafe.

Next, you need to consider the equipment separately for the hall and kitchen, as well as for storage facilities. In the first case, the task is to beautifully serve food and drinks to the guests of the establishment, as well as to entertain them, and in the second case, to cook food, preserve food so that they do not deteriorate, etc.

With the hall, everything is relatively simple. Here you will need tables and chairs for 50 people (plus spare ones), as well as auxiliary equipment and entertainment equipment.

Here is a rough estimate of what is needed to open a cafe in relation to the arrangement of the hall:

Furniture and equipment for the hall	Quantity	Cost, rub.
Total		422 500 rubles
Table	13 pcs.	19 500
Chair	55 pcs.	33 000
bar counter	1 PC.	150 000
Customer self-service line	1 PC.	100 000
TV set	1 PC.	20 000
Special effects system ("color music", spotlights)	1 PC.	10 000
Speakers and microphones (audio system)		30 000
Showcase with cooling function	1 PC.	30 000
Refrigerator for drinks in the hall (with a transparent door).	1 PC	30 000

Furniture and equipment for warehouse and industrial premises that are needed to open a cafe are as follows:

Furniture and equipment for working premises	Quantity	Cost, rub.
Total		269 000 rubles
production table	4 things.	16 000
Washing	2 pcs.	6 000
Racks for vegetables and fruits	2 pcs.	8 000
electric stove	1 PC.	50 000
Refrigerator	2 pcs.	100 000
Freezer	2 pcs.	40 000
Microwave	4 things.	28 000
Frying equipment	1 PC.	15 000
Grocery scales	2 pcs.	6 000

In addition to all this, you need to buy dishes to open a cafe.

Since we are talking about an average institution for 50 people, this list will be huge:

cooking pots,
plates for first and second courses,
cups with and without saucers
glasses (separately for dry and red wine, for champagne and cocktails),
salad bowls,
pots,
frying pans of various sizes
glasses,
cutlery for customers and for kitchen workers.

The total cost of this will be from 50,000 to 100,000 rubles, depending on the manufacturer, size, material from which they are created, etc.

Thus, the cost of registering, decorating the premises and purchasing all the necessary equipment will cost you about 1,275,000 - 2,000,000 rubles.

Is it a lot? Certainly not a little, but if the place is chosen correctly, then the initial ones will be able to pay off in six months or a year.

However, that's not all: there are expenses for day-to-day activities, such as purchasing groceries, supplies, and paying employees.

What will be the costs after the opening of the cafe?

The hall for the cafe was prepared, the equipment was purchased for the institution. It's time to take care of the staff and consumables.

We need the following staff: 2 cooks, 2 bartenders and 2 or 4 waitresses. Plus, two service employees are needed: a cleaning lady and a loader / plumber (“narrow generalist”).

Since this is not a full-fledged large restaurant, you do not need super-experienced chefs, respectively, and their salary will be more modest. On average, they receive 20 - 25,000 rubles.

The rest of the employees will receive a salary in the range of 15,000 - 18,000 rubles. (average for the Russian Federation according to Rosstat).

Cleaning and maintenance of the premises of the restaurant can be done by one person: if the equipment is new, then there will not be much trouble with it.

	Position	Quantity	Approximate wage 1 employee, rub.
1	Director (owner)	1	Percentage of profit
2	Accountant	1	Part-time 8000 or outsourcing - 3 - 4000
3	Cook	2	25 000
4	Bartender	2	18 000
5	Waiter	2-4	12-18 000 + tips
6	Cleaner (cleaner)	1	12-15 000
7	Auxiliary worker (loader, plumber)	1	12-15 000

At a minimum, you will have to hire 7 people in an institution, and the cost of their salary will be approximately 125,000 rubles.

Why so much? How much does it take to open a cafe?

Yes, that's exactly how much. The cafe works in two shifts - morning and evening. Therefore, the entire staff of one shift must be multiplied by two. Hence, two chefs, two bartenders, and so on.

Do not forget about the administrative staff in your institution - the accountant and the director. If you are a director, you will take your share from the profits, therefore we will not take you into account, but we will, but it can be taken part-time or outsourced.

Total personnel costs will amount to approximately 150,000 rubles. per month .

a) Products and consumables.

To open a cafe and its subsequent uninterrupted operation, it is necessary to establish logistical relations with suppliers of products in your category (acceptable in price and quality).

The average costs for the purchase of meat, vegetables / fruits, drinks (alcoholic and non-alcoholic), etc., are approximately 85,000 - 100,000 rubles. per month.

Much depends on whether the goods are locally produced or imported from abroad, so this process needs to be controlled.

In addition to food, it is necessary to allocate money in advance for such seemingly non-obvious items of expenditure as stationery, garbage bags, all kinds of rags and washcloths.
It usually takes about 3,000 rubles a month, if the cafe has high client traffic.

It will also be necessary in the future to pay attention to the depreciation of equipment - plates and cups tend to break, chairs break (especially cheap ones), and clothes get dirty.

However, this is not included in the initial cost plan, which in the business plan covers the first 6 months of operation. Everything that happens in the second half of the year and beyond should be covered directly from the cafe's revenue.

b) Other regular payments.

Regular payments, in addition to salaries and the cost of purchasing products, include utility bills, rent of premises and taxes.

All of them are also best presented in the form of a table:

In general, it’s ready - we figured out the consumable part. It's time to take stock and determine the profitability.

The best way to learn is from the experience of others, right?

Roman Nikitin will tell you about starting his own business in this video:

The results of the business plan for opening a cafe

To begin with, we will determine the starting capital that is needed to open a cafe.

As we have already said, it includes both one-time expenses (repairs, purchase of equipment, etc.) and regular expenses (salaries, utilities).

In reality, to open an establishment in the format of a cafe, you need to have about 2,000,000 rubles. , as there are always unforeseen expenses, plus we must not forget about inflation.

The average check for our institution, we took the most that neither is a crisis - 400 rubles. per client (for comparison, Moscow establishments take into account 900 rubles). You will have about 80 clients per day if you really opened near the business center.	Approximate calculations of the restaurant: 80 people * 400 r. = 32,000 rubles. There are 20 working days in a month: 32,000 * 20 = 640,000 rubles.
We add to this corporate parties and other holidays - such an institution is adapted to them. There, the average check will be about 800 rubles. per person, and a week usually hold no more than two events for 4 - 8 people.	That is, on average, one institution goes: (4 people * 800 rubles) * 6 events per month = 19,200 rubles.
If rounded up, then our institution will generate a monthly income of approximately 660,000 rubles. : 660,000 * 3 = 1,980,000 rubles - this means that in theory your business will pay off in three months.

However, in practice, everything will not be quite so. The fact is that initially your institution will be unknown to anyone, and for the first three or four months you should not count on peak attendance rates.

The real payback will come in about 6 months of the cafe's operation.

So we've covered everything What do you need to open a cafe?. The business plan came out quite detailed, so now it's up to the entrepreneurs ...

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A cozy cafe can become a favorite meeting place for many people. Despite the abundance of such establishments in megacities, not everyone finds their regular customers and many are forced to cease their existence. Obviously, their owners made serious mistakes at the planning stage. When developing a business plan for opening a cafe from scratch, it is important to consider all the nuances in as much detail as possible and think over several solutions for each controversial issue. Of course, a cafe does not require as many requirements as a restaurant, but being an institution Catering, must comply with sanitary standards. Experts recommend developing a project taking into account sanitary standards, and not trying to fit a half-finished institution to them.

Drawing up a detailed business plan

You should start drawing up a business plan by looking for a non-standard format for an establishment, because a profitable cafe is not easy 3 tables and an ice cream counter. The cost of rent, the need to order designer services, furniture and equipment depend on the chosen concept. For example, if the cafeteria will be located in an office building or educational institution, it must have a sufficient number of seats and wide choose snacks suitable for potential clients, but the design of such an institution can be discreet and even modest. And the opening of a thematic institution, for example, a cafe for book lovers, will require much more investments related to the design of the premises.

Before you open a roadside cafe from scratch, you will have to conduct a large-scale analytical work and to identify a good location, a set of dishes and drinks that will be in demand by travelers who decide to visit a diner along the road.

To figure out how to open children's Cafe from scratch, it is necessary to have information about current trends in children's world entertainment, as well as be aware of which superheroes are now held in high esteem in order to properly decorate the hall. In addition, increased requirements are placed on the children's menu, and the main set of dishes and drinks should be expanded, taking into account the fact that children usually relax accompanied by adults. Before you open a family cafe from scratch, you should choose a room near the places where families spend time in large numbers and make sure that those who like strong alcoholic drinks and noisy pastime do not disturb vacationers in the cafe.

Drawing up a detailed business plan is a mandatory step-by-step instruction on how to open a cafe from scratch. The business plan should include the following:

Detailed descriptions of the format of the institution, its location, premises for a cafe, organizational structure, work schedule;
Analysis of the market and nearest competitors;
Marketing plan;
Pricing policy of the institution;
Equipment;
Suppliers;
Financial expenses;
Profit calculation and risk assessment.

Where to start opening a cafe? - With a clear understanding of what exactly it will be. The basis of the business plan will be a detailed description of the very idea of the institution, based on what will be selected: location, design of the premises and necessary equipment. The format of the institution will also determine the number of employees, requirements for them and the appropriate work schedule.

It is necessary to analyze the market in order to better understand modern tendencies and evaluate the competitiveness of the future cafe. Familiarization with the activities of the closest competitors will help make the institution unique and build the right pricing policy. The marketing plan is intended to promote the cafe everywhere and should be drawn up for the long term. The choice of equipment in the business plan is prescribed taking into account the format of the institution, but in the future some positions may be changed. It is also better to take care of product suppliers in advance, not forgetting to register fallback options in case of force majeure. Financial investments, expected profit and possible risks will give an opportunity to imagine what the institution will look like from a financial point of view even at the planning stage. Therefore, “Make a business plan” is the first point of a comprehensive answer to the question: “I want to open a cafe, what do I need for this?”.

Activity registration

Before starting the process of registering activities, it is necessary to determine legal form business. To open a mini cafe from scratch, it is more profitable to register as an individual entrepreneur, but in this case, the sale of alcohol in the institution will not be possible. IP is suitable for small eateries, mini coffee houses located in educational institutions or office centers.

The legal form of an LLC is chosen if it is planned to open a cafe where alcoholic beverages will be sold.

Before registration:

The authorized capital is paid;
The legal address is organized;
Signatures in the application for registration are certified by a notary;
State duty is paid;
A print is being made;
Opening a bank account;
The OKVED code is selected (56.10);
A charter is being prepared;
An application is filled out in the form P11001.

After registering an LLC, it is necessary to obtain permits for premises, license for trading activity in cafes, licenses for the sale of alcohol and tobacco products, and for employees - the results of passing a medical examination.

The list of permits for the premises includes the following items:

Lease contract;
SES permission;
Conclusion of the fire safety authority;
Garbage collection and sanitation contracts.

The implementation of the following points for opening a cafe should be started only with all permits and licenses. In addition, you must first register with the tax authority at the place of implementation entrepreneurial activity.

Choosing a taxation system

The tax registration of an enterprise is carried out at the stage of registration of an individual entrepreneur or LLC, at the same time a system is selected according to which taxes will be deducted. For cafes in cases where UTII ( single tax on imputed income) cannot be applied (it depends on the region), they choose the simplified taxation system (simplified taxation system) with a rate of 15% (income minus expenses).

The right location is half the success

The selection of the place where the opening establishment will be located is an important item on the list of what you need to open a cafe. The place must have high traffic, otherwise the institution will be idle without customers. In many ways, his choice depends on the format of the institution and the intended categories of visitors. For example, a detached building in the center of a large residential area or in a large park next to a residential area is exactly what you need to open a cafe bar. During the day, the sale of coffee and confectionery for mothers walking with children will flourish in such an institution, and in the evenings, residents of nearby houses who want to relax after a hard day will be visitors.

A room with an area of 250-270 square meters. m. - that's what you need to open a cafe from scratch for 50 seats. Based on these parameters, as well as the requirements of the sanitary and epidemiological service, it is necessary to select a room in a place where the traffic of people is quite high. If at first your cafe serves up to 50 people per day, which is considered a fairly low workload, and the average check for each visitor is 200 rubles, the profit will be 200,000 rubles. per month., and this is a pretty good indicator.

Arrangement and search for design solutions for the premises

It is unlikely that it will be possible to avoid the stage of repairing the premises before opening a cafe fast food from scratch. But before calling a team of workers, it is also necessary to think about what the interior of the future institution will be like and find appropriate design solutions. To do this, you can order services professional designers, or you can sketch out a preliminary plan on your own and set specific tasks for the masters, and they will tell you how to bring them to life correctly.

For example, for small cafes, a calm atmosphere is important, the illusion of privacy, student eateries do not require exquisite furniture, but should attract young people with some unusual, catchy and memorable interior details. It is more difficult with thematic establishments, their arrangement will require more skill and considerable financial investments, which, most likely, will pay off precisely thanks to the unusualness of the cafe. The cost of opening a cafe from scratch will largely depend on the direction of the institution. Experienced restaurateurs are advised to place a bar counter in establishments where alcohol is sold.

Cafe equipment

The list of a standard set of equipment that you need to open a cafe from scratch consists of the following items:

Plate;
Grill;
Roasting and cooking cabinet;
Refrigerators;
Production tables;
sinks;
Tableware;
Sets of furniture for visitors.

The purchase of equipment is a significant part of the cost of opening a small cafe from scratch. The approximate amount of expenses is 600,000 rubles. Equipment is usually purchased Russian production, crockery - imported. Furniture for the hall can be made to order if there are no ready-made kits for sale that fit the interior of your cafe.

Restaurant advertising

At the stage of thinking about the idea of how to open your own cafe and where to start, you should take care of a memorable and self-promotional name for the future establishment. before opening, advertising campaign takes on a beautiful and bright sign that attracts attention and arouses interest. This is what you need to know to open your own cafe. In the future, the sign should be a landmark by which the institution will be recognizable. Therefore, do not spare money for the development of design and production of high-quality signs with the latest technology.

The marketing plan should be drawn up for the long term and include a list of regular promotions and promotions that draw attention to the establishment. The answer to the question: "How much money do you need to open a cafe?" must take into account the costs associated with advertising.

Happy hours, discounts on banquet menus, corporate cards - any methods of attracting visitors are good in the fight for regular customers for those who want to open a cafe.

Calculation of financial investments

When deciding to go about their business, an entrepreneur must estimate how much money is needed to open a cafe. Costs may vary depending on the region and size of the locality where you plan to start a business. The cost of opening a cafe from scratch can be calculated according to the main items of expenditure for initial stage: registration of activities (10,000 rubles), rent of premises (300,000 rubles), repair and improvement, purchase of equipment (600,000 rubles) and products (200,000 rubles), advertising (60,000 rubles). Monthly expenses will include: rent, utility bills, tax deductions, employee salaries, grocery shopping, advertising costs. Thus, the answer to the question of how much it costs to open a cafe from scratch will be an estimated amount of 1,200,000 rubles.

Profitability and payback

Having calculated how much it costs to open a cafe, an entrepreneur can estimate the profitability of such a business and its payback period. If you follow the planned business plan, choose the right place for the establishment, then the cafe, even according to the most conservative estimates, will pay off in a year. A well-chosen and high-quality implemented concept is what you need to open a cafe, the profitability of which will be 20-25%.

Business Advantages and Disadvantages

Question " ?" very relevant and many are looking for an answer to it. Opening your own cafe is a good answer to the question of interest to enterprising citizens. The current time is called successful for entering the business. The benefits of starting your own business now are still low rents, plenty of vacant space in busy areas, and the gradual exit of people from austerity. However, before you open a cafe, you should familiarize yourself with the nuances of maintaining restaurant business to avoid embarrassing blunders. For example, you need to be ready to stop the theft of food and alcoholic beverages by unscrupulous employees, as well as to ensure that your cafe keeps its brand and does not turn into an ordinary eatery. For those who want to open a cafe and are thinking about where to start, it is with a willingness to check the work of their establishment on a daily basis and personally control all processes.

It is unlikely that the business in the field of catering can be attributed to simple ways receiving income. To achieve success here, not impressive enough start-up capital and an ardent desire to become a restaurateur: in addition, at least an understanding of the characteristics of the enterprise, the ability to work with people, iron nerves and full personal dedication is required.

Entrepreneurs considering how to open their cafe from scratch usually take into account only the prestige and profitability of such a business, forgetting about the "pitfalls" in the form of numerous bureaucratic procedures, the difficulty of finding decent and responsible staff, and a high level of competition. Therefore, the decision to open your own institution should be preceded by a comprehensive study of the issue, careful planning and a certain moral preparation.

Business features

The distinctive features of any cafe are its concept, target audience and pricing policy. The business idea should include the development of a unique trade offer that distinguishes the institution from competitors: as such, you can use exclusive dishes, live music, a special interior design or a non-standard way of service.

In the absence of experience in the field of catering, an entrepreneur will inevitably have a question - where to start opening a cafe. This cannot be done without seeking answers to the following questions:

How successful is the business with competitors?
Where will the establishment be opened? In a shopping center, on a city street, in a residential area or in a closed area of an enterprise?
How many potential customers will have access to the cafe located here?
of the year? Are there free destinations on the market? Is it possible to create your own unique format of the institution?
What are sanitary requirements to the cafe of the selected type?

The smallest details should be thought through. Of course, not all mistakes of a novice restaurateur are critical, but an overly optimistic view of problems such as regular checks, theft of staff, complaints from surrounding residents about noise, or the wrong choice of a market niche can cause a rather painful failure.

Choice of venue format

It is hardly possible to name any other type of business that provides the same opportunities for creative manifestations: the number of different formats of catering establishments is so large that they can only be classified approximately. Therefore, as a first approximation, cafes are divided by:

By assortment - specialized (barbecue, pizzerias, pancake, grill bars) and non-specialized (including those with national cuisine);
By target audience (children's, sports, student, art cafes);
By the form of service (with waiters or with a distribution line);
By territorial location (in shopping centers, on the streets, in recreation areas);
By seasonality (summer and working all year round).

The most common cafe formats are:

Fast food. It is popular due to its availability and moderate pricing policy. Among other things, the assortment of the institution should include burgers, hot dogs, chicken rolls, french fries, chicken wings, coffee, beer and carbonated drinks. How to open a fast food cafe from scratch: most often, entrepreneurs buy one of the franchises, the number of which is now measured in dozens;
Cafe bar. The most common format that can accommodate 25-50 people. The institution is characterized by the presence of a full-fledged kitchen, which allows the visitor to order cold and hot dishes for alcoholic, hot or soft drinks;
Family cafe. In institutions of this type, it is supposed to organize joint leisure activities for adults and children, there is a play area and a hall for parents. How to open a family cafe from scratch: the project should include a place for a children's room, and the staff of the enterprise should provide for the position of an animator;
Children's Cafe. The target audience of such an institution is exclusively children, therefore the assortment includes reduced portions of light snacks, milkshakes, juices, chocolate, confectionery. How to open a children's cafe from scratch: the emphasis should be on colorful interior design, order children's furniture, develop original food design and provide a place for a play area;
Roadside cafe. Institutions of this type are recommended to open only on their own plot of land, located near a busy highway. The menu focuses on fast food, as diners tend to be in a hurry. How to open a roadside cafe from scratch: you can build a prefabricated structure, but you will have to take care of water supply, heating and electrical connections;
Internet cafe. Of course, almost everyone has access to the network from mobile devices, so when developing a cafe concept, the emphasis should not be on computers, but on a bar offering coffee and snacks. : the list of required equipment should include modern PCs, routers, and also provide for connection to a high-speed leased line.

Business Advantages and Disadvantages

Today, many busy people can no longer afford to spend time on cooking, preferring to use the services of catering establishments. Against the backdrop of growing demand, many entrepreneurs are interested in how to open their own cafe, where to start such a business: the process should include studying all the advantages and disadvantages of such an activity.

Positive factors include:

High profitability and acceptable payback period of the business;
The ability to identify your target audience;
Growing demand for catering establishments;
The list of what you need to open a cafe from scratch does not include special knowledge and training requirements.

There are several more disadvantages to this type of business, and the main one among them is the impossibility of accurately forecasting demand. Calculations of attendance and the amount of the average check are reliable only in a statistical sample: in fact, the income of two neighboring cafes can differ significantly. Other negative factors include:

High level of competition;
Difficulty in finding suitable premises;
The amount of capital required to open a small cafe from scratch - the cost of premises and equipment can reach several million rubles;
The difficulty of working with perishable food;
The dependence of business on the human factor (the quality of work of cooks, the honesty of waiters and bartenders, the adequacy of visitors).

Activity registration

The legalization of the activity of the future catering establishment is prerequisite on the question of how to open a cafe from scratch: step-by-step instructions include registering an enterprise, issuing permits for premises and coordinating the assortment with Rospotrebnadzor.

When choosing a legal form, it must be taken into account that the status individual entrepreneur does not allow organizing the sale of alcoholic products. Therefore, cafe owners open two enterprises: an individual entrepreneur for the sale of food products and an LLC for the sale of strong alcoholic beverages. Calculating how much it will cost to open a cafe, we can assume that the fee for registering an LLC is 4,000 rubles, while an individual entrepreneur will cost only 800 rubles.

UTII or USN is used as a taxation system. The first option is used with a large cash flow for cafes whose hall area does not exceed 150 m². The main drawback of the second is the limitation of annual profit at the level of 60 million rubles.

Before that, you will have to obtain permission from Rospotrebnadzor to place a new catering establishment, which indicates the type of facility and the duration of its operation.

Among other things, employees of the supervisory authority are interested in:

Availability of contracts for garbage collection, processing of overalls, disinsection, deratization of premises and water supply;
Availability of contracts for the supply of raw materials, veterinary certificates for meat and fish, health books for staff;
Arrangement of the corner of the consumer;
Availability of the required set of equipment, compliance with the rules for the separate storage of meat and other products.

The second thing you need to open a cafe is permission from the SES. You should take care of obtaining it in advance, designing the layout, equipment of the premises and the direction production flows in accordance with SanPiN 2.3.6.1079–01.

The third permit is issued by the State Fire Supervision Service on the basis of the compliance of the institution's engineering networks with the requirements of SNiP and fire safety rules, the presence of fire alarms, fire extinguishers and emergency exits.

So, what documents are needed to open a cafe? The list includes:

Certificates of registration of the enterprise and registration with the tax service;
A letter from Rosstat indicating the OKVED codes and their decoding;
Documents confirming the rights to the trading facility;
Trade patent issued by the local government;
Permission of the State Fire Supervision;
SES permission;
Agreement with a security company;
contracts with utilities;
A certificate from the BTI, including a plan of the facility.

To open a mini cafe from scratch in accordance with the law, in trading floor should also be posted:

Fire evacuation plan;
Book of Complaints;
Information on the registration of the enterprise and permission to sell alcohol;
Name and weight of products (indicated in the menu and on price tags);
The text of the Law "On Protection of Consumer Rights".

Cafe business plan

“I want to open a cafe - where to start?” The answer to this question is the same for any type of entrepreneurial activity: you should start with the development of a business plan. The project takes into account not only the main costs and possible income, but also other factors that determine the success of the future enterprise. The most important of these is the size of the target audience, which is estimated by approximately counting the number of people of the required social status living or working within a radius of 1-2 km from the location of the cafe. The plan also includes the following sections:

Assortment and pricing policy of the enterprise;
Work schedule, personnel plan;
List of services provided;
Analysis of the market situation;
Analysis of competitors' activity, their advantages and disadvantages;
Investment plan and overall project schedule;
Calculation of the main economic indicators.

When calculating how much money you need to open a cafe, it is important to take into account all possible costs. In some cases, the cost of fines, dry cleaning, the monthly purchase of napkins, or covering cash shortages can be an unpleasant surprise for the entrepreneur. Finally, before you open a cafe, the premises will definitely have to be renovated: this process has a characteristic tendency to go beyond the budget.

Requirements for location and interior

In the question of how to open a small cafe from scratch, the problem of finding a suitable place requires the most responsible approach. If we are not talking about a trendy or specialized institution, for the sake of which customers will be ready to travel through the whole city, then it is more expedient to consider the possibility of renting a room in a large shopping center or in a building of the first line. When calculating how much money you need to open a cafe, you should take into account that the tariffs here are quite high, but the prospect of getting a high-traffic establishment in the end justifies the costs - provided that the object meets the following criteria:

The object is located near the places of accumulation of potential customers - in a residential area, business center or in a recreation area;
The format and price category of the institution are optimal for attracting the appropriate target audience;
It is not recommended to open a cafe on the site of predecessors who closed the establishment for unknown reasons;
The selected building is not subject to reconstruction or demolition in the near future;
The surrounding area includes convenient parking and access roads for suppliers' vehicles.

room

In order to open a cafe bar from scratch, you need to order the development of a project by experienced architects. When determining the size and layout of the hall in accordance with sanitary standards, each seat requires at least 2 m² of area. Thus, taking into account the aisles between the tables in a room of 100 m², 35–40 visitors can be accommodated; another 10 m² will have to be allocated for the installation of a bar counter.

Other requirements for the facility are the availability of ventilation, water supply, sewerage and connection to electrical networks with a capacity of 45–50 kW. The process of cooking on stoves and in ovens is accompanied by an increased consumption of electricity and the operation of a powerful hood; it is possible that in the question of whether it will be necessary to provide for the costs of laying a separate power line.

Interior

The demand for a cafe is to a certain extent determined by its style: it is unlikely that the banal painted walls and whitewashed ceilings will attract visitors. Therefore, asking yourself the question: “I want to open a cafe - what is needed for this?” - It should be understood that one cannot do it on one's own when developing interior design.

The design process should be preceded by the definition of the concept of the institution: the task of the designer is to create a style that is understandable and close to the target audience. In addition, it is desirable to determine the budget of the project in advance and price category finishing materials: Preferred architectural decisions depend on this.

Accommodation costs

Thus, the main items of expenditure preceding the opening of the institution are associated with the premises. Considering how much it costs to open a cafe in Moscow, it should be understood that the rates for the work of designers and builders here are two to three times higher than in other regional centers, however, the average bill in establishments of this type is 1400–1700 rubles.

Equipment

When calculating how much it costs to open a small cafe, it is recommended to provide for the purchase of only professional equipment: as practice shows, not a single household appliance will last more than a month in this mode of operation. As a last resort, you can find used stoves, ovens and freezers, however, in order to avoid unexpected failure at the first opportunity, it is better to replace them with new ones. Knives, cutting boards, work tables and refrigerators for food are bought in double quantities, since sanitary standards provide for separate storage and processing of meat.

No less responsibly should be approached to the choice of furniture for the hall. Some guides on how to open a small cafe from scratch suggest the use of plastic furniture, but most often this does not correspond to either the status or the concept of the establishment. It is advisable to choose strong and aesthetic tables and chairs made of wood and metal. As for the bar counter, here suppliers offer a sufficient number of ready-made options, different in price and design.

Kitchen equipment

Name	Quantity	price, rub.	Amount, rub.
Electric stove with grill	1	30 000	30 000
hob	1	12 000	12 000
fryer	1	8 000	8 000
Oven cabinet	1	28 000	28 000
Ventilation system	1	4 000	4 000
microwave oven	2	2 500	5 000
Mixer	1	2 000	2 000
Kettle	2	1 500	4 500
Refrigerator for drinks	1	8 000	8 000
Coffee maker	1	4 000	4 000
vegetable cutter	1	4 000	4 000
electronic scales	2	4 000	8 000
Washing bath	2	4 000	8 000
Work table	2	8 000	16 000
Refrigerator	2	30 000	60 000
Knife set	3	7 000	21 000
Cookware set	2	10 000	20 000
Total:			242 500

Hall equipment

	Quantity	price, rub.	Amount, rub.
Cash register	1	18 000	18 000
Tableware set for the hall	40	1 200	48 000
Set of textiles for the hall	40	1 000	40 000
Table	10	5 000	50 000
Chair	40	2 000	80 000
Air conditioner	2	5 900	11 800
bar counter	1	80 000	80 000
Bar chair	4	2 500	10 000
Overalls	17	1 000	17 000
Computer	1	10 500	10 500
Alarm system	2	10 000	20 000
Other costs	1	50 000	50 000
Total:			435 300

Staff

A balanced approach to staff recruitment is what you need to open a cafe from scratch and keep visitors, since it is the attentiveness, professionalism and decency of employees that determine whether a client will become a permanent one. Waiters and bartenders should not only know the composition and prices of the offered dishes and drinks, but also be able to serve the client, calmly resolve the conflict situation.

The chief in the kitchen is the chef. The efforts associated with finding a qualified specialist for this position pay off in full: high quality, interesting design of dishes and the presence of a “brand” feature in the process of preparing or serving them will surely leave an indelible impression on visitors.

Among the things you need to open a cafe, we should mention the development of a personnel plan: employees critical for the functioning of the establishment should be duplicated in case of illness, absenteeism and other unforeseen circumstances. Most often, work is organized in shifts according to the “two working days / two days off” schedule.

Cafe staff

Position	Quantity	Rate, rub.	Expenses, rub.
Administrator	2	25 000	50 000
Accountant	1	20 000	20 000
Chef	1	40 000	40 000
Cook	4	18 000	72 000
Waiter	4	15 000	60 000
Bartender	2	25 000	50 000
support worker	2	15 000	30 000
Dishwasher	2	15 000	30 000
Cleaning woman	1	15 000	15 000
Total:	19		367 000

Financial investments

To determine how much it costs to open a cafe from scratch, you must first solve the problem of selecting premises. Depending on whether it will be rented, bought or built independently, one can judge the initial investment and the payback period of the project. Most often, entrepreneurs are limited to renting for the following reasons:

In shopping centers, the area cannot be redeemed;
Renting significantly reduces the required amount of start-up capital;
In case of an unsuccessful choice of a place, it is somewhat easier to stop the activity.

In the question of how much it costs to open a cafe, a distinction is made between initial and current monthly expenses necessary for the normal functioning of the institution:

Starting costs

Current expenses

Profit and profitability

The calculation of cafe profit includes variables such as the amount of the average check and the level of attendance. You can estimate the number of customers empirically by making appropriate measurements near competitors' establishments, and the order price is an accessible statistical indicator that you need to familiarize yourself with before opening a cafe from scratch; the cost of an average check in the regional center of Russia is 600 rubles in the daytime and 1200 rubles in the evening, while in Moscow each visitor leaves an average of 1450-1700 rubles in a cafe.

Considering current expenses at 687 thousand rubles, you can calculate the break-even point: with a daily turnover of 22,900 rubles, the cafe will begin to make a profit. This amount will be left in the institution by 25–30 visitors, each of whom will place an order for 700–900 rubles. With attendance of 40-50 people per day, the monthly turnover of the cafe will already be 840-1050 thousand rubles, which means a net profit of 153-363 thousand rubles and a profitability of 22-25%.

The next thing you need to open a cafe bar is to calculate the payback period of the project. At the same time, it should be noted that not a single catering establishment starts working at full capacity from the very first day: the process of developing a client base can take two to three months. Therefore, to the indicated initial costs of 1,406,900 rubles, one should add the costs necessary to ensure the functioning of the cafe during this period - at least 750–775 thousand rubles. Thus, the payback point will be reached no earlier than 7-14 months after the start of work.

conclusions

The process of designing a new catering establishment is essentially creative. When choosing which cafe to open, you can consider dozens of different formats and varieties or develop your own unique concept. Interior Design, form style, menu design and dish names also provide a vast field for the manifestation of fantasy and creative imagination. The main condition is that the idea must be in demand among the target audience, since it is customer loyalty that determines the viability of such a business idea.
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How much does it cost to open a cafe: the dynamics of the development of catering establishments + tips on creating the concept of an establishment + a business plan for opening a cafe + calculation of costs and payback.

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How much money does it take to open a small cafe with 15 tables without a bar and sofas?

Prices for the minimum set of equipment for a coffee shop will show how much it really costs to open your own establishment:

Name	Quantity	Price for 1 piece, rub.	Total price, rub.
Total:			RUB 621,800
bar table	15	5500	82 500
Chairs	60	1200	72 000
Sconce	20	1000	20 000
Pendant lamps	10	2000	20 000
showcase	4	16 600	66 400
coffee machine	2	65 200	130 400
Refrigerator	1	67 000	67 000
Plate	1	45 000	45 000
Mixer	1	5 200	5200
dishwasher	1	87 550	87 550
A cup	75	110	8250
Cup	40	100	4000
Plate	90	150	13 500

In total, for the purchase of interior furniture, kitchen equipment and utensils, you will need at least 622,000 rubles.

But this cost does not include the arrangement of wash basins, toilet rooms, the cost of public Utilities, interior and exterior elements. But you will need all this if you decide to open such an institution. And all this costs money.

But still, these are trifles compared to the main categories of costs.

Additionally, you need to take into account the salaries of employees, because it also depends on how much money you need to spend on opening a cafe:

Job Title	Number of workplaces	Salary, rub./month
Total:		RUB 191,700
Cook	3	25,000 x 3 = 75,000
Barista	1	15 000
Waiter	5	14,500 x 3 = 43,500
Administrator	1	35 000
Cleaner	1	11 200
dishwasher	1	12 000

The budget for the purchase of products depends on the menu. The average price of products needed to open a cafe:

Name of product	price, rub.	Name of product	price, rub.
Almond flour (1 kg)	1416,1	Caramel topping (424 g)	211,9
Durum pizza flour (5 kg)	805,4	Sliced loaf (300 g)	21,8 - 23,5
Wheat flour (1 kg)	76,3 - 84,9	Wheat tortilla (750 g)	171,5
Granulated sugar (1 kg)	55,6 - 73	Cocoa powder (100 g)	91
Fine salt (1 kg)	22,7 - 61	Grain coffee (1 kg)	652 - 1400
Sesame oil (250 ml)	317 - 486,8	Tea bags (100 pieces)	180,7 - 328
Olive oil (1 l)	521 - 564,5	Cheesecake pie (2.55 kg)	1823 - 2005
Sunflower oil (0.9 l)	86,2 - 93,8	Tartlets (800 g)	906,2
Drinking water (5 l)	31,8	Cake with strawberries (2.9 kg)	1447,7
Mineral water (1 l)	27,4	Margarine for baking (200 g)	16,4
Kvass (2 l)	57,2	Cream 33% fat (1 l)	175 - 224,5
Juice (1 l)	70,6 - 185,9	Confectionery cream 30% (1 l)	180,8
Jam (320 g)	65,2 - 88,7	Ice cream (2.2 kg)	686 - 724,4
Flower honey (1.4 kg)	399	Butter (500 g)	92,9 - 115,4

Summary table of expenses for opening a small cafe:

Name of waste category	Cost, rub.
Total:	RUB 1,132,800
Business registration	From 20 500
Premises for rent (60 sq.m.)	From 90 000
Room design, furniture, cutlery	621 800
Menu design, compilation and printing	From 6 400
Kitchen equipment	From 160 000
Purchase of goods	From 23 000
Staff salary	191 700
Cafe advertisement	From 4 000
Site creation	1400-7000
Communal payments	From 14 000

According to our calculations, you need to have a considerable amount of money - about 1,132,800 rubles in order to open your own small coffee shop. At the same time, the average payback for a cafe is from 7 to 14 months.

The amount of expenses that are coming when opening a cafe will vary greatly in different cities. Of course, the cost of renting in Moscow or St. Petersburg will cost much more than in a small town or village. Premises on the central streets of the city will also significantly increase the primary cost of the cafe.

In this article, we have taken a detailed look at how much does it cost to open a cafe and what nuances should you pay attention to.

Don't forget, there is no clear limit on how much money you need to open a cafe. It all depends on your wishes, type of institution, its location and capacity.

Even with a minimal budget, you can make a stunning and popular cafe with a characteristic zest for it.

A cafe is a place where people come not only for food, but also for vivid impressions, homely atmosphere and comfort. Keep this in mind when you plan to open your own cafe.

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To start a business that is relevant in any area, some decide to open a cafe. And it's really quite versatile. Where do people not like to have a good time in the company or alone, while tasting their favorite treats and drinks? In countries and cities that are not very rich, price also plays a role, and in cafes it is lower than in restaurants.

Definitely, however, you should not expect easy money in this business. This area is not easy and requires the collection of funds to start activities and promotion, documents for various services, people management skills. In terms of popularity, opening a cafe is comparable to (by the way, it can help here). In terms of complexity, too, although in our case, we will additionally have to think over the features of the menu. Another option for newbies business- However, this is also a topic for a separate discussion. Let's figure out in what sequence you need to act when opening a cafe.

What does it take to open a cafe?

The first thing you need to decide is the direction, the concept of the institution. Whether to resort to buying a franchise is a separate issue. On the one hand, much has already been thought out before you, provided information help, and on the other - additional costs at the initial stage and a certain framework.

The second point is the collection of money, documents and the choice of a taxation system. It is also extremely important not to miscalculate the location of your institution. Consider step-by-step instructions for action in chronological order.

Concept and pricing policy

You should not assume that “creating some kind of cafe” is already good idea by itself, even if such establishments in your locality few. You also need a well-thought-out concept of the institution, which mainly reflects the orientation of the menu and the focus on a certain segment of the population.

In short, we need a clear specialization - fast food, a pizzeria, an ice cream parlor, stylized as the cuisine of a country or a certain region. You need a zest, something that will attract visitors. Accordingly, staff, menus, furniture and equipment should be selected for this focus. Carefully consider the pricing policy of your future cafe, based on the intended category of customers and the level of competition.

Choose a place

To open a successful cafe, you need to calculate a convenient place for visitors. It is very important that it is within walking distance to the place of work or recreation areas of the target category. Buildings close to the place of work or recreational areas of the target category are ideal. It is desirable that there is some object with high attendance nearby, for example shopping center. The building should be located on the first line of houses.

Some important criteria for placement:

Size - 70-200 sq. m.
Ceiling height - from 3 m.
The presence of running water, heating and similar amenities is also highly desirable.

Rent or buy? This is another important question, where at the moment there is no clear answer. However, a more fashionable and common option is a lease with a subsequent purchase.

Advice: do not choose premises where the cafe has already closed before. It's not about karma, but that, most likely, the place turned out to be unsuccessful, so listen to someone else's experience.

Note: other important requirements for catering premises are set out in SanPiN 2.3.6.1079-0.

Taxation: Sole Proprietor or LLC?

Starting a business from scratch inevitably leads to the issue of choosing taxation. Regarding the cafe, there is no mistake in creating a business as an individual entrepreneur or under an LLC. Of course, IP is a more convenient and profitable option, however, if there is alcoholic products you can’t do without an LLC - an individual entrepreneur has the right only to cider, beer, mead and similar not too strong alcoholic drinks. As an option, to sell alcohol with a higher degree, open an LLC, and conduct the rest of the activity under the brand of IP.

The best option for a taxation scheme is UTII. But keep in mind that in this case the hall area should not exceed 150 sq.m. Also, the zone itself should be clearly demarcated from the rest of the building. Moreover, this design feature should be reflected in the inventory documents. Bookkeeping can either be outsourced or done independently using online services.

What documents are needed to open a cafe?

After solving tax issues, you need to start collecting documents, which we will conditionally divide into two groups. For clarity, we present them in the form of a table:

Of course, when opening a cafe, one cannot do without visits to the city administration, firefighters and architects. Of course, this is not, so there will be a lot of running around the authorities. You often need to pay money for pieces of paper, but how much depends on local conditions.

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