What is the image of the dow. Management project “Creating the image of a preschool educational institution. Analysis of the image of madow "seven-flower"

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MBDOU "Kindergarten No. 21" Brook "

the city of Novocheboksarsk Chuvash Republic

Plan - abstract

OF THE PEDAGOR'S COUNCIL

"Formation of the image of the preschool educational institution"

The date of the:

April 2014

Business game on the topic: "Formation of the image of the preschool educational institution"

Tasks:

- give meaning to the concept of "image of the preschool educational institution";

Show the importance of a positive image for the formation of a preschool educational institution;

Joint development of tasks, parameters for the formation of a positive image of the preschool educational institution.

Literature:

1. Alikperov I. Formation of the image of an educational institution: Western and Russian versions [ Electronic resource] // International relationships in the development of socio-economic processes in the CIS countries: materials of the international. scientific-pract. conf. June 14-15, 2001 Omsk. - Omsk, 2001. - URL: (12.01.07).
2. Volkova V.V. The image of an educational institution in the context of the problem of competitiveness of universities [Electronic resource] // Sat. scientific tr. North Caucasian state. tech. un-ta.Ser. "Humanities". -2005. - No. 2. - URL: (12.01.07).
3. Dagaeva E.A. University Image Management // Personnel Management. - 2005. - N 3. - S. 26-28.
4. Zhuravlev D.V. Scientific basis for the formation of the image of a preschool educational institution // PR in education. - 2005. - No. 2. - S. 68-74.
5. Zhuravlev D.V. Image as a specific unity of typical features that govern individual, group and mass consciousness//PRin education.-2004.-№2.

6. Zueva E.I. Approaches to the formation of the image of an educational institution [Electronic resource]//Sat. articles to fourth International Scientific and Theoretical Conference "Education and Science in the Third Millennium" / Altai Institute of Economics and Law.- (25.04.2002).

7.Corporation image//Imageology. How to please people / Ed.-comp. V.M.Shepel.-M.: Public Education, 2002.-S.392-402.

Image of Moscow State University and prestige higher education/ material prepared. A.B. Likhanova // Sociology of power. - 2005. - N 1. - S. 185-186.

8. Karpov E.B. Image in education // PR in education. - 2003. - No. 6. - P. 40-50.

9. Karpov E.B., Ardysheva E.A. Employment of graduates and the image of the educational institution//PRin education. - 2006. - No. 3. - P. 75-78.
10. Kovtunova O.M., Larionova I.A. Image social institutions like virtual reality//PRin education.-2006.-№4.-p.36-38.

11.Corporate project of image-promotion of a preschool educational institution // PR in education. - 2005. - No. 2. - S. 96-103.
12. Lazarenko I.R. Formation of the image of an educational institution as a managerial innovation [Electronic resource] // Pedagog. - 2000. - No. 9. - URL: (12.01.07).
13. Lerner P.S. Vectors of reforming the content and image of general and secondary vocational education// PR in education. - 2006. - No. 2. - C. 46-48.
14. Lerner P.S. Image high school: perception, expectations// PR in education.-2004.-№1.-p.80-96.

15. Lizinsky V.M. Image and mission of the school as a resource for its development // Resource approach in managing the development of the school. - M .: Center "Pedagogical search", 2006.-S.106-108.

16. Moiseev A. Mission of the organization: what does it mean?//Leader of education.-2004.-№5.-P.43.

17.Panasyuk A.Yu. Image: definition of the central concept of imageology//PRin education.-2004.-№2.

18. Pantyushina O.I. The image of a higher educational institution in the minds of schoolchildren//PRin education.-2006.-№4.-p.46-49.

19. Piskunov M.S. Image of an educational institution: structure and mechanisms of formation//Standards and monitoring in education.-1999.-№5.-p.45-55.

20. Pocheptsov G.G. Profession: image maker. Kyiv, 1988.

21. Rakovskikh V.L. Television image of an educational institution // PR in education. - 2003. - No. 6. - S. 86-88.

Preparing for the teacher's council:

Conducting surveys with parents

Development of a slide presentation

Mini-survey of educators "Components of the image of the preschool educational institution"

PLAN:

Theoretical part: slide conversation

business game

Survey results

Results of monitoring the implementation of the main general education program

The results of the educational and educational work of teachers of preschool educational institutions:

Analysis of the results of the review "Corner of the future first grader"

Analysis of the comparative study "Developing zones in groups early age»

Professional growth of teachers, analysis

Miscellaneous

The decision of the pedagogical council

1 part:

Coverage of the topic of the meeting.

“Wherever we go, our image (whether good or bad) will definitely get ahead of us.” Chesterfield F.

It is not the image that colors the actions, but the actions that color the image. (Tetcorax)

What is IMAGE and why do we need it?

Image - a specially formed image that psychologically and emotionally affects others. Image allows you to achieve a certain effect in communicating with other people, it helps others to create a certain impression.

Image (image) - translated from English as "Image".

People form their opinion about us in the first few seconds, just by looking. Whether you're giving a presentation, negotiating, going on a date, it's important what first impression you make.

Everyone has an image: a politician and school teacher, a businessman and a seller, a top model, an athlete and a homeless person. But, of course, not everyone has a good image. A successful image is acquired by working hard on it and constantly polishing it. A well-designed image works for us and helps us to successfully walk through life. Conversely, the image of a loser can destroy all our plans.

But the image is not only appearance. Image is an infinitely deep concept. Our hairstyle, makeup, clothes, accessories, look, voice, gestures, facial expressions, mannerisms, communication style, the books we read, the music we listen to, the people and objects around us - all this is our image.

Any object that belongs to us tells about us.

There are three directions in the image:

Physical image - our health, grooming, style of clothing, hair and makeup

Psychological image is our character, temperament, inner world.

Social image - our role in society, behavior and communication features.

These directions are intertwined and form a single whole.

Not only a person has an image, but also organizations, institutions, firms, groups, etc. have it. And our school is no exception.

The basis of the image of the preschool educational institution is to determine the purpose kindergarten, ideas of its functioning and development, as well as distinctive characteristics.

Theoretical:

1) an integral part of the teacher's image

2) Relevance (Requirements of GEF)

3) Stages of image formation

4)Company standard

2 part:

Greetings.

What do you think is necessary in order to form a positive image of a preschool educational institution?

Participants of the business game are preliminarily divided into 2 microgroups.

Exercise 1.

Make up the tasks that need to be set (solved) to form a positive image of MBDOU "Rucheyek".

Groups discuss and present their options.

To form a positive image of the preschool educational institution, it is necessary to solve the following tasks:

Slide.

Investigate the real attitude of employees, parents and pupils to the preschool educational institution;

Create conditions for professional development teachers and employees of the kindergarten in order to increase its rating;

Organize informing the society about the activities of the preschool educational institution.

Task 2.

To assess the image of the preschool educational institution, it is necessary to study it (research, evaluate).

What do you think needs to be done to assess the DOE?

Respondents (i.e. those who will evaluate) are needed to evaluate the preschool educational institution. Who do you think it might be?

Slide. (Teachers of preschool educational institutions, parents of pupils, representatives social sphere, schools, clinics, traffic police).

Task 3.

According to what criteria (parameters) is it important to evaluate the preschool educational institution?

Participants of the game discuss and present their answers.

Slide.

Parameters to define preschool education:

The fame of the DOW;

The history of the institution, the duration of its activity;

The image of the leader;

The attitude of staff to pupils, to each other;

Form of ownership (state or private preschool educational institution);

The quality of the educational services;

Continuity of the educational process of the preschool educational institution and the school;

reputation of the institution;

Position in the market of educational services;

Socially useful activity;

The attractiveness of the name, symbols, paraphernalia;

Interaction with power structures;

Participation in charity, social programs.

Each parameter can be assessed on a 5-point scale based on its significance for the respondent:

5 - very important;

4 - rather important;

3 - half important;

2 - rather unimportant;

1 is completely irrelevant.

Task 4

Evaluate the preschool educational institution according to the proposed parameters based on their significance in accordance with a 5-point scale on behalf of the following respondents:teachers of preschool educational institutions, parents of pupils, representatives of the social sphere, schools.

Participants in their microgroups are divided into pairs and assessed on a 5-point scale of preschool education on behalf of the selected respondent).

Each organization, firm, institution also hasinternal image. The internal image of the kindergarten - it is the perception of the institution by all its employees. It consists of the attitude of employees to work and their emotional mood. The internal image also affects the reputation of the institution, as well as the visible aspects of the image, because it is the kindergarten staff that builds relationships between preschool educational institutions and parents.

To form the internal image of the preschool educational institution among its employees, the following activities are carried out:

Contests professional excellence;

Open views of educational activities;

Contests methodological developments;

Workshops.

An important aspect of the internal image of the preschool educational institution is also work with the parents of pupils, which may include:

Consultations;

Information stands;

parent meetings;

Living rooms, parent clubs, etc.

The external image of the institution - this is the perception and evaluation of the kindergarten by society, the media and consumers of educational services. Great importance to form an external image, they have the quality of raising and educating children, public relations, a role in the social environment and visual perception DOW as a whole.

The creation of a recognizable visual image is facilitated by certain attributes that form the style, external and internal image of the preschool educational institution.

Slide

Form style DOE consists of the following elements:

Company logo, which marks a sign on the building of the kindergarten, a folder for business papers of the head, forms of preschool educational institutions, Balloons used at events, greeting cards, diplomas, etc.;

Anthem DOW;

Chronicle of the kindergarten, a book of reviews for parents and guests of the preschool educational institution;

Badge for each employee indicating his data;

A newspaper published by the creative group of the kindergarten to inform the parents of pupils in detail about the activities of the institution;

PR events (open days, presentations, exhibitions);

Publication of information about the achievements of the institution in the media;

Corporate website, presentation films and videos.

Task 5.

Choose and try to develop one of the proposed corporate identity elements for our preschool educational institution.

Participants of the game discuss and present their answers.

Along with corporate identity the formation of a favorable opinion about the institution is influenced by the appearance of the building of the preschool educational institution and the landscaping of the territory; internal interior; the manner in which staff communicate with parents, children and colleagues; appearance of employees; speech of an employee answering a phone call.

Colleagues, I propose to use the experience gained in intensive activities to create a positive image of the kindergarten and increase its rating in the further work of the preschool educational institution.

The decision of the pedagogical council:

1. In order to strengthen the image of the preschool educational institution, introduce innovative methods and technologies

Deadline: permanent

Responsible: educators in the preschool educational institution

2. Conduct a CONS-analysis of the image policy of the preschool educational institution

Responsible: senior educator, head

Deadline: May 2014

3. Conduct a master class for teachers "Modern teacher - the image of a preschool educational institution"

Responsible: senior teacher

Deadline: 2014-2015 academic year year

Analysis of the image of MADOU "Semitsvetik"

After many years, the kindergarten "Semitsvetik" is recognized and successful: a stable creative team, effective interaction with society and with parents, positive public opinion in the city, worthy results of kindergarten graduates and, most importantly, the well-being of children. This indicates that the kindergarten has a positive image and needs to be maintained and developed.

Work on creating and maintaining an attractive image of the preschool educational institution began with the study and evaluation of the existing image to date. The study was carried out in 4 main blocks:

1. The foundation of the image is to determine the purpose of the preschool educational institution, the idea of its functioning and development, distinctive characteristics from other kindergartens.

Since the team works with a priority sports and recreational area of work, the activity of the preschool educational institution is to provide high-quality recreational and educational services to children. The main value in the work is the safety of life and health of children and teachers. Therefore, the key activity of the kindergarten is the organization health work, the use of health-saving technologies in working with children. The implementation of the designated content of the work of a preschool educational institution is ensured by the high competence of the staff and the equipment of the material and technical base.

To obtain qualitative results on the study of the image of the preschool educational institution, employees of the preschool educational institution, parents and children were involved in his study. Diagnostics of the image of the preschool educational institution took place in 3 stages:

1. The study of the image of the preschool educational institution by employees and staff through the answers to the proposed questionnaire.
2. The study of parents' ideas about the preschool educational institution through a personal interview of the parents when the child is admitted to the preschool educational institution, observing their behavior in the process of interacting with the employees of the preschool educational institution, questioning, projective methods.
3. Studying the characteristics of the perception of kindergarten by older children preschool age through the use of the following methods: conversation and drawing test.

The 1st stage of diagnostics is the study by the administration and staff of the image of the preschool educational institution.

The teaching staff developed criteria for studying specific characteristics of the image based on the results of studying the opinions of parents and analyzing the work on evaluating the image of other kindergartens. According to the proposed questionnaire, the head and teachers of the preschool educational institution assessed the characteristics of the image (4 blocks) for each designated criterion.

Since monitoring studies of parental satisfaction with the quality of education and upbringing in the preschool educational institution are carried out systematically, below are diagrams of the diagnostic results in the process of studying the image of the preschool educational institution, starting from the 2009/10 academic year and ending with the 2011/12 academic year, which allow you to see changes in the image of the preschool educational institution over the past 3 year (Appendix 1).

Thus, comparing the results of diagnostics over the past 3 years made it possible to see an increase in indicators:

Rice. 2.1

The work carried out made it possible to identify problems and identify a further strategy for transforming the image of the preschool educational institution, which are highlighted in the development program for 2009-2012: work to expand and change the range of services. Planned: creation of conditions for the organization of services for children not attending kindergarten (within the framework of pre-school education), organization of evening groups.

The 2nd stage of diagnosis is the image of the preschool educational institution through the eyes of parents.

To determine the features of the image of the preschool educational institution, a study of the opinions of parents was carried out, a questionnaire was proposed (Appendix 5). The main criteria for analyzing information provided by parents: motive, reason for choosing a preschool educational institution; first impression of the DOW; determination of the positive and negative aspects of the activities of the preschool educational institution; satisfaction with the amount of information, participation in the life of the preschool educational institution; expectations and the degree of their implementation, the commitment of the preschool educational institution; the nature of the associations in connection with the DOW.

In order to study the opinions of parents, traditional methods were used: personal interviews, focus groups, observation, and questionnaires.

In addition to the traditional methods used in working with parents, projective methods were used to identify the views and attitudes of parents to the activities of the preschool educational institution by consciously or unconsciously transferring their own state to external sources.

This work helped to determine the attitude of parents to kindergarten. The work of the employees of the preschool educational institution was rated by parents at 5 points. A total of 163 parents were interviewed. Parents willingly took part in the discussion of this issue. This is explained by the fact that, when offering parents basic and additional services, the individual characteristics of specific children are taken into account (adaptation groups for young children, developing classes for future first graders, an aerobics sports section, circles of intellectual, artistic and aesthetic, creative development etc.), parents, their cultural and educational level, the degree of competence in the field of pedagogy and psychology, interests, abilities (dance studios, theatrical, musical living rooms). Based on the results of the survey, all the proposed wishes were considered by the staff of the preschool educational institution for further coordination of their work.

3rd stage of diagnosis - the image of the preschool educational institution through the eyes of a child.

Children are carriers of an external and intangible image. They spend most of their lives within the walls of the preschool educational institution, they are constantly in contact with teachers, the culture of the institution, that is, they are also connected with the internal image of the preschool educational institution. Their attitude towards the kindergarten and teachers has a direct impact on the parents and the image of the preschool educational institution in their eyes. The main criteria for analyzing information provided by children: the child's attitude to preschool; highlighted factors (toys, activities, educator, peers, nutrition) that attract or repel the child; the nature of associations, the ability to give a figurative, original name; the desire of the child to complete a drawing on the theme of kindergarten and the features of the drawing.

The study of the image of the preschool educational institution through the eyes of the child was carried out using the following methods: a conversation with the child, aimed at determining his attitude to the kindergarten; drawing test. Drawing on the theme of kindergarten, which allows, based on image analysis, to identify features of perception preschool child and his attitude. Most effective use this method possible with the inclusion of a teacher-psychologist in the study.

So, as a result of the implementation of the diagnostic material, the originality of the image of the preschool educational institution was revealed, that it meets the optimal requirements for it by consumers of services, which made it possible to determine ways for its further improvement.

The modernization of the education system in Russia puts forward the issues of forming the professional competence of a teacher to one of the leading places. Professional competence is a condition for the effectiveness of the organization of the educational process. The leading role in this in kindergarten is given to methodological work.

Today, a preschool educational institution needs a teacher who is able to build work with children based on modern technologies and new programs, to be the creator of the pedagogical process.

Teachers can be divided by level pedagogical excellence and qualifications for 3 groups of teachers. And build work with them, taking into account their level of pedagogical skills and qualifications.

Organization of work with teachers of preschool educational institutions, taking into account their level of pedagogical skills and qualifications:

Rice. 2.2 Forms of work of the methodological office for the formation of the image of the preschool educational institution

Each group has its own ways of stimulating innovative creative activity.

Competitions can become one of the powerful incentives. The spirit of professional rivalry stimulates teachers to demonstrate their knowledge, skills, creative findings, activates them to search for new approaches to organizing the educational process, improving the developing space.

Preparation for competitions allows teachers, on the one hand, to feel like a team of like-minded people, and on the other hand, it gives everyone the opportunity for self-realization in accordance with their abilities and innovative potential.

Conducting in a preschool educational institution professional competitions different directions can be considered relevant and considered as one of the signs of modernity carried out in educational institution methodical work.

The tasks of conducting review competitions in the preschool educational institution:

1. Security professional growth and improvement of skills in all indicators of the teacher's activity;
2. Increasing the level of pedagogical and psychological competence;
3. Creation of conditions for the manifestation of creativity, innovation and the involvement of the teacher in research and experimental activities;
4. Formation of skills for effective interaction with children, their parents, administration and colleagues.
5. Current control of the educational process.

Firstly, each review competition is focused on solving a specific problem in a specific educational institution with specific teachers. For example, such a task may be, first of all, improving the professional skills of teachers or disseminating innovative pedagogical experience, or stimulating the conscious activity of teachers.

Secondly, the variety of forms of holding review competitions makes it possible to avoid routine and predictability in terms of the implementation of the plan and to adapt the content of each pedagogical competition to the professional needs of a given preschool educational institution.

In the kindergarten, a spirit of healthy rivalry appears between individual teachers, creative groups, which cannot but affect the educational process in the preschool educational institution in the most favorable way.

It should be noted that careful preparation precedes the conduct of this or that competition. So, in the preschool educational institution "Semitsvetik" the senior educator develops a draft regulation of a certain review competition. On development stage this document the following is taken into account:

1. The subject of the competition must be relevant and must correspond to the annual tasks facing the preschool educational institution.
2. The objectives of the competition should be clear, as specific as possible and close to the needs of preschool teachers.
3. Both in terms of the nature of the content and the method of fulfillment, the competitive tasks should be diverse and, with relative labor intensity, be feasible for the participants in the competition.
4. The wording of tasks must be extremely accurate; if necessary, the tasks should be accompanied by explanations.
5. The number of evaluation criteria for a certain competitive task should be sufficient (optimal) to identify objective results; criteria should be scientific in nature and, if necessary, be accompanied by explanations.
6. Evaluation sheets should be easy to use for experts both when filling out and when summing up the overall results (calculating points).
7. In addition to the moral encouragement of the participants of the competition, their material encouragement should be provided in accordance with the level of results achieved.

The developed draft regulation is considered at a meeting of the creative group or the Commission. The regulatory framework for the review competition includes:

1. Order on holding a review competition in an institution (Appendix 2).
2. Regulations on holding a review competition, approved by the head of the preschool educational institution (Appendix 3).
3. Evaluation cards according to the competition criteria.
4. Help on the results of the review competition

The following is short description and the results of professional competitions held in the kindergarten "Semitsvetik" in the period from February 2009 to May 2011.

It can be stated with a certain degree of certainty that the contests:

1. Allow teachers to approach their implementation with special responsibility.
2. Contribute to improving the quality and efficiency of pedagogical activity and creative initiatives of preschool specialists.
3. Positive changes are taking place in the professional environment, the interest of preschool workers in pedagogical creativity is growing.

Of course, contests are not a panacea for all the troubles that exist in kindergartens. However, one should not neglect the opportunities lurking inside such professional competitions to fill the life of a certain pedagogical team with unique and relevant content, to give each teacher a chance to express himself and be heard. An analysis of the results of past review competitions indicates that kindergarten teachers have shown themselves with better side experienced the joy of recognition of their work by colleagues, the administration. That's why, this direction methodological work should be strengthened and developed as a good and very useful tradition.

In November 2010, the contest "My group is the best" was held in the kindergarten. Each group and specialist teachers presented their groups or classrooms. The senior and preparatory groups held their presentations with the participation of children.

During the presentation, teachers presented:

1. Groups (subject-developing environment as a whole or its separate playing zones);
2. Exhibition materials that introduce the life of the group;
3. Group achievements, revealing the results of the children's group in any type of activity, or the individual achievements of the child.

Thus, in order to form an attractive and unique image, a preschool educational institution must have:

1. Clearly defined priorities, own philosophy, own vision of the future;
2. A unique, inimitable system of values, customs, traditions, styles of behavior;
3. A variety of high-quality educational services;
4. An original system of educational work that develops creative abilities, improves mental functions, forms healthy lifestyle life;
5. Communication with healthcare institutions, additional education, different social institutions;
6. Bright, recognizable, timely updated, informational materials intended for external presentation;
7. A system of targeted submission of information to consumers about their potential, successes and expected educational services.

It is very important for the formation of a positive image to strictly comply with the promises of their implementation. It is better to promise a modest service but deliver it with dignity, than to offer a wide range of services but deliver only a part of it.

Soburai Natalya Ivanovna
Job title: manager
Educational institution: GBDOU kindergarten No. 91 of the Frunzensky district of St. Petersburg
Locality: St. Petersburg
Material name: article
Topic:"The image of preschool educational institutions as a means of increasing competitiveness in the market of educational services"
Publication date: 22.05.2018
Chapter: preschool education

The image of the preschool educational institution as a means of increasing competitiveness in

market of educational services.

There is no such side of education, on which the situation does not

would have an impact, there is no ability that would not be

directly dependent on the immediate surrounding child

particular world...

He who manages to create such an environment will facilitate his work in

the highest degree. Among it the child will live - develop

own self-sufficient life, his spiritual growth will be

improve from oneself, from nature...

E.I.Tikheeva

Everyone has it preschool your face. It is important which kindergarten

parents

I care

an attractive institution for potential employees. For today

day, it is important to remember that educational institutions are presented with new

requirements

important

reputation,

preschool

institutions.

creation

positive

preschool institution to the attitude of the head and educators to parents

and their children. What is the image of the kindergarten?

Image is not a new phenomenon, but it is relevant and its result is determined by all members

team. Therefore, each employee understands and shares responsibility for

his work of individual components of the image, which are in his competence.

The image of a preschool educational institution is an emotionally colored image of an educational institution,

consciously

formed,

possessing

purposefully

given

characteristics and designed to exert a psychological influence on a certain

targeting specific social groups.

Five years ago, a combination of words

“kindergarten image” sounded unusual to say the least. And now more and more

leaders

preschool

educational

institutions

think

purposeful

direction. Topic

relevant

today's

institutions.

increases

competition

preschool

educational

institutions

neighborhood,

located,

insignificant distance from each other. Currently

many kindergartens are forced to think about what is their advantage in terms of

comparison

parents

appeared

possibility

to choose

an institution that satisfies all his needs. Under these circumstances

creation

positive

children's

seems

necessary

element of increasing its competitiveness.

Specifically for our institution, image and reputation are very important. working

innovative

gradually

formed

corporate identity of a preschool institution. Each employee is considered

institutions,

to whom

team has its own professional image, and at the same time all - and

managers, and teachers, and junior service personnel - unites

general image: appearance, communication culture, intelligence, friendly smile,

attractiveness

behavior,

pride

institution

pupils. It is from the image of the employee (in particular, professionalism

depends on the desire to cooperate with him or the institution.

I believe that the main subject of image formation is precisely

leader and the teaching staff formed by him, as well as by virtue of

reverse

various

social

interested

providing

educational

relate

parents; employees of competitive institutions, employees of management bodies

education

municipal

authorities, local

residents. Main

The reason why you should pay great attention to the image of the leader is

in the fact that it is with him that the institution is personified, both by employees and by its

clients. Therefore, there is a lot in the perception of surrounding organizations

depends on the leader.

understand

manager

the word "manage" is signed as follows. "To manage (what), to know

to rule,

department

indicate

lead

chief.

To rule

rule, move, direct, dispose, be the master, manager

what". The head is defined in the concept of people as the "face" of the preschool educational institution.

Modern

supervisor

have

professionalism,

competence,

organizational

qualities

efficiency, political culture, high morality, personal

pursuit

democratic

guides.

reputation

leader

individual

manuals.)

The leader must find a common language with young and old, children and

parents,

employees

professions

education,

marital status, qualifications, speak simply, correctly, accessible, be able to

not only to speak, but also to listen. An important component of the image of the leader -

self-presentation. What matters is a special sparkle in the eyes, a smile, a peculiar

intonation

attractiveness

behavior.

Attention

given to a smile that conveys a lot of positive emotions. The main thing that

the image of the leader was attractive to the widest sections of the population.

Main

Attention

leader, lies in the fact that it is with him that the institution is personified, as

employees,

Consequently,

perception

surrounding organizations depends on the leader.

All of the listed components of the image of the leader are also suitable for the teacher. To

high demands have always been made on his personality, since it is he who creates

culture of subsequent generations, educates children and parents, educates and

teaches by his behavior, attitude towards people, appearance.

Children are like tender buds. They need a gardener with a kind face. Only

morally exalted and perfectly mastering the art of "tuning

show

medical scientist research

V.F. Bazarny,

conditioned

aggressiveness

behavior

teachers. Image

the teacher should create the illusion of major, while hiding weakness, etc.

This is good to learn. Poor health, bad mood, your inner

Discomfort must be able to hide from external view, to always be in “shape”.

You should remember the advice of L.N. Tolstoy: try not to get annoyed, achieve

own peace, for in a calm state the matter is settled by itself

yourself. Love

condition of pedagogical activity.

Enamored

enthusiastic

his work

intuitively

consciously

chooses

behavior,

most

adaptive

dignity

relevant

needs.

teacher

impeccable. He is like a spiritual shepherd for a child, a reliable senior friend,

trusted interlocutor. His image for a long time, and often forever remains in their

memory as an eternal role model.

In collaboration with such a teacher

needs

a family. They are

called

consultants

parents,

jointly record the history of the individual development of each child.

“Many thousands of years ago, GOD saw that the vices of people were multiplying and decided

help them. He created Spirits and said: “People have lost their way. How to be?

One of the Spirits offered to inspire a prophetic dream on people, the other - to send

manna from heaven, the third water from God. And only the fourth, High Spirit said:

“Instill in every person a thirst for knowledge and give them a teacher.” God sent to

land of teachers Moses, Jesus Christ, Buddha, Mohammed. And then collected

bright angels and ordered them to be teachers for children. From those immemorial

on earth, angels are born like ordinary children, grow up and rush to children. It -

teachers!"

caregiver

meets

children along the way. And how much he is able to give his heart

children, depends on the joyful living of childhood by a child, his whole future life.

For the most part, teachers are special people: silver-free, not thirsty

from fate no honors, no awards. But what about the desire to be significant, respected,

in demand? And for this they need to be in the center of events, to know and

understand

stay

restless

not indifferent,

pursuit

self-improvement.

caregiver

"runner"

"jumper"

engine" because children want to be healthy. The teacher is a singer

musician,

magician,

play a trick

lullabies before bed. The educator is a guide, a researcher,

experimenter,

encyclopedist,

pleasure

are watching

are experimenting

set

caregiver

architect, constructor, artist, sculptor, because children are always ready

create.

Like a leader, a teacher, and every kindergarten has its own “face”.

The individuality of our kindergarten is manifested by:

established

stable

creative

pedagogical

collective

like-minded people. Most of the teachers of the institution work in

teachers

In creating comfortable conditions, the original developing environment for children

garden. Our kindergarten is "Garden of Flowers": each age group is named

with its flower. These are: "Lily of the valley", "Forget-me-not", "Rose", "Poppy", "Chamomile",

"Astra", "Carnation", "Narcissus", "Tulip", "Peony" "Cornflower". In each

age

worked out

design

interior,

are taken into account

main

characteristics

creation

developing

subject-spatial environment:

Comfort and safety of the environment;

Ensuring a richness of sensory experiences;

Ensuring independent individual activity;

Providing opportunities for research.

The hallmark of our kindergarten is information stand in

the form of a flower.

Our garden is amazing.

There are countless flowers in it:

Narcissus and carnation

Astra and peony

Chamomile and forget-me-not

Tulip and poppy flaunt

And lily of the valley is so good!

In the bouquet of our garden

And you will find a rose.

In the traditions of kindergarten, including:

Mother's Day celebration;

Celebrating Maslenitsa with pancakes, round dances and the burning of an effigy.

Holding

Subbotniks

territory

institutions

jointly

parents, the result of which is not only cleanliness and order, but also

joint tea drinking in the air;

Conducting Open Days for parents of future pupils

kindergarten;

Conducting thematic weeks: Space Week, Book Week,

Weeks - fairy tales from a basket, Weeks - favorite cartoon, etc.;

Release of the newspaper together with the parents “My favorite area”, “Favorite

the city is a clean city”;

Holding sports holidays, Small Winter and Summer Olympiads on

territory of preschool educational institution;

Decorating the interior of the kindergarten with children's creative works.

Chronicle of the kindergarten, a book of reviews for parents and guests of the preschool educational institution;

Respectful attitude to each guest.

activities

highlights

concerts

kindergarten pupils, not only in the music hall of the institution, but also on

various

winners

musical

regional

competition

"Gold

performance

festival

health

future

countries").

Held

questioning

parents,

counseling,

parental

assembly.

active

nearby

library, health care facilities, the Palace of Children and Youth

creativity.

office

manager

institutions

located

Honorary

achievements of the preschool educational institution (diplomas, diplomas, letters of thanks).

After 15 years of activity as the head of the preschool educational institution, it is clear to me that

that in order to create a positive corporate image, the following is necessary:

institution

attractive,

rally the team (not only pedagogical, but in general). Kindergarten should

to become not only for the child, but also for the entire staff of the kindergarten, parents -

territory of joy.

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