How to open a children's cafe from scratch. Consumables for opening a children's cafe

Market prospects
Description of products and services
Production plan
Recruitment
Marketing plan
Financial plan
Step-by-step plan for opening a children's cafe
Which OKVED to indicate when registering a business for the provision of children's cafe services
What documents are needed to open a children's cafe
Do I need permission to open a children's cafe
- - - Similar business ideas:

Business plan for organizing a children's cafe in a residential area of the city.

How much money do you need to open a children's cafe

According to the calculations of the business plan for opening an institution, it will be necessary to invest about 3,600,000 rubles:

Repair and design of the premises - 500,000 rubles.
Purchase of equipment - 2,300,000 rubles.
Purchase of raw materials and ingredients - 150,000 rubles.
Advertising budget (creation of a website, advertising sign, etc.) - 200,000 rubles.
Business registration, approvals and permits - 50,000 rubles.
Other expenses - 100,000 rubles.
Reserve fund - 300,000 rubles.

Market prospects

Currently, there are very few decent cafes in our city where you can take your children. In a city with a population of more than 200 thousand inhabitants, only two establishments are open, working for young visitors. Moreover, these establishments do not provide a proper list of services, have a meager menu and an extremely small customer service hall. A children's cafe is a place where both parents and their children can have a good rest. While waiting for the order, children can play in the game room, participate in contests, chat with cheerful animators. Our project will be cost-effective for a number of reasons:

Extensive menu and entertainment programs
Not a high average check
Convenient location of the institution
Bright design, pleasant decoration of the visitors' hall
Lack of competition

Description of products and services

In order for the cafe to have a good meal not only for children, but also for their parents, the range of dishes will be quite wide. Here is just some list of what will be presented in the restaurant's menu:

Breakfasts
Business lunches
hotter
Dessert
Hot drinks
Soft drinks
Children's menu
Ice cream

The sale of strong alcoholic beverages is not provided. Among other things, in our institution it will be possible not only to eat well, but also to have fun. For children, the cafe will have a free playroom with attractions (play labyrinth, dry pool, slide, etc.). It is planned to provide services for organizing children's parties, attract animators, and arrange the festive table ( Balloons). The average check of the order according to preliminary calculations will be 500 rubles per person. The convenient location of the institution, high traffic and active advertising allow you to get an average attendance of at least 90 people a day. Thus, you can count on an average revenue of 45,000 rubles per day. Naturally, the planned attendance will not be received immediately. It may take months of work for the establishment to gain popularity.

The average daily attendance in the first year of operation will be 78 people.

Download business plan for a children's cafe

Production plan

According to the plan, the first floor of an apartment building will be used to accommodate the institution. This room in a new brick house, specially designated for organizing a business (non-residential premises), meets all the requirements of the SES and fire safety. The area is 135 sq. m. Such a space will be enough to successfully arrange a kitchen area, a visitor service room, a play area, a storage and utility room, and a restroom. The rent will be 94,500 rubles per month (700 rubles/m2). The cafe will be located in a densely populated residential area of the city, with a large number of new buildings. This place was not chosen by chance, as a large number of young families with children live here, who are potential clients institutions.

What equipment to choose for opening a children's cafe

Equipment for the children's cafe is planned to be purchased in the following composition:

Refrigeration equipment for food storage
Kitchen equipment (meat grinders, mixers, stoves, work tables, coffee makers, etc.)
Auxiliary equipment (dishwashers, air conditioning and ventilation system)
Game room equipment (game modules, dry pool, labyrinth)
Security system (fire extinguishers, fire alarm, security system, etc.)
Furniture for visitors and bar counter
Crockery and other utensils

According to preliminary calculations, about 2.3 million rubles will be spent on equipping the cafe. The main suppliers of products and ingredients will be local producers and wholesale suppliers. Part of the goods will be purchased at wholesale bases in the regional center. The cost of purchasing products will be about 350 - 400 thousand rubles per month.

Recruitment

As staff, it is planned to employ a chef, several cooks (4 people), waiters (3 people), an administrator, a purchasing manager, animators (under agency contracts) and handymen (loaders, cleaners). The services of an accountant are planned to be taken on an outsourcing contract. permanent staffing will include 14 - 18 employees. The total wage fund will amount to 240 thousand rubles. per month.

What taxation system to choose for a children's cafe

The organizational and legal form of the organization will be a limited liability company consisting of two founders. It is planned to use UTII as a taxation system - single tax on imputed income.

Marketing plan

In order to attract customers to our institution, it is planned to hold a bright advertising company. Internet resources (social networks, website, forums), outdoor advertising (banners, billboards), media (television, radio), distribution of leaflets will be used. On the opening day, the cafe will organize an extensive celebration with a unique program, with the involvement of animators, photographers and video operators. Guests will be offered free meals and drinks. Lion's share visitors to the children's cafe - birthdays. This is a very important part of the customer audience, since a lot of money is spent on birthdays. Money(an average of 6 - 12 thousand rubles). As a rule, at least 5-6 families of 10-15 people come with the birthday person. This means that by attracting birthday people, you can receive significant revenue. Our cafe will operate special promotion when, when ordering a festive table for a birthday, the cake will go as a gift.

Financial plan

Let's move on to the calculation of the main business performance indicators. The fixed monthly expenses of the cafe according to the business plan will include:

Room rental - 94,500 rubles.
Wage- 240,000 rubles.
Insurance deductions - 72,000 rubles.
Products and ingredients - 400,000 rubles.
Utility expenses - 30,000 rubles.
Accounting (outsourcing) - 8,000 rubles.
Taxes (UTII) - 7,000 rubles.
Other expenses - 25,000 rubles.

Total - 876,500 rubles.

How much can you earn by opening a children's cafe

Net profit following the results of the first year of operation will amount to 3.5 million rubles. The profitability of the cafe according to the plan is 33%. With such indicators, the payback of the initial investment in the business will come after 12 months of the institution's operation.

Recommended download a business plan for a children's cafe with our partners, with a guarantee of quality. This is a complete, ready-made project that you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of the project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

Entertainment places for children are very popular nowadays. As a rule, everything in them is thought out to the smallest detail: comfortable safe furniture, bright design, a menu with favorite children's dishes and all kinds of events that little visitors are delighted with.

Cafes for children are in great demand, so the prospect of opening such an institution attracts novice businessmen. For the business of an entrepreneur to be successful, he needs a children's cafe with calculations.

Where to begin?

First of all, you need to decide on the direction of the institution. The level of investment, as well as subsequent attendance and income, will directly depend on it. Ideas for the format of a children's cafe:

An establishment with a playroom. Both children and parents will be able to have a good time in it. Adults can sit at the tables, talking while waiting for an order, and the kids will play in a special area. It usually contains pools with balls, trampolines, slides, labyrinths and even a small sports complex. Children are supervised by animators or teachers. You can also equip a developing corner, which has board games, designers, crayons, paints, brushes, etc.;
Themed cafe. The design of the site in such an institution is designed in a certain style. For example, the theme of a popular cartoon, book or children's comic is taken. The visitors are entertained by animators in life-size puppets;
Family restaurant. In such a place there may not be a game room, but the menu and the interior of the room will be adapted for families with children of different ages.

The interior of a cafe for children, decorated in a fabulous style

Whatever concept the entrepreneur chooses, he must understand that organizing a children's cafe is not an easy task. It is necessary not only to think over the equipment and furniture to the smallest detail, but also to take care of reliable suppliers who will deliver high quality food. This is especially important if the cafe's main customers are children.

How to open a children's cafe from scratch: a package of documents for starting a business

Such a project can be launched after passing the registration procedure with the Federal Tax Service. A businessman planning to open a small establishment needs to issue an IP. This is a budgetary procedure (no more than 800 rubles), which will not take much time.

It is better for future owners of large offices to register as an LLC. The total cost of paperwork will be about 14 thousand rubles, but a legal entity will have an expanded range of opportunities.

Entrepreneurs who want to open one large cafe or a chain of establishments should immediately form an LLC. This will give them a number of advantages that are not available to individual entrepreneurs.

After the businessman has registered, he needs to issue permits in the bodies exercising control over the actions of enterprises:

Rospotrebnadzor;
fire inspection.

In addition to these documents, the entrepreneur will need quality certificates for the gaming equipment of the halls and food. He must have contracts for hiring staff, renting premises and contracts with suppliers. The owner of the establishment must ensure that each of the employees hired by him has a health book.

All cafe staff are required to have personal medical books

Cafe for children as a business: requirements for the premises

In the place where it is planned to open a children's institution, there must be:

water pipes;
fire alarm;
waste system;
lighting;
ventilation;
electricity grid;
security and video surveillance systems.

The floor area must be more than 100 sq. m, it includes:

dinner Zone;
kitchen;
children's area (if necessary);
service premises;
administrative office;
bathrooms.

Good cafe attendance often depends on the availability of parking and the proximity of transport interchanges. If the establishment is difficult to reach, it is unlikely to pay off.

For this reason, entrepreneurs often place children's restaurants in shopping centers and malls. Large-scale establishments with large trampolines and electric car rides can also be opened there, and they will quickly become popular with families with children. Parents will be able to leave the kids in a specially designated place, while they themselves will calmly go shopping.

If you open a cafe in a residential building, then you need to think about the decoration of the facade. The exterior design should be bright and interesting (so that it immediately attracts the attention of the child).

When choosing a room, you need to inquire in advance whether the building is subject to demolition. This can be done in the city department of architecture. If the institution gives a positive answer, you will have to look for another home to open a business.

It is also important to take into account all the requirements of SanPiN. Failure to comply can result in hefty fines or even jail time.

The cost of renting an area directly depends on the region and population. In small towns, the price per square meter starts from 40 thousand rubles, in large ones - from 80.

A children's cafe located in a shopping center will definitely not be left without visitors

Financial plan with calculations 2019: purchase of equipment

The choice of purchased equipment and furniture depends on the format of the cafe. The minimum list would be:

tables for visitors;
sofas, armchairs or chairs;
toys and decor for the hall;
cutlery and crockery;
refrigerators;
kitchen tables;
dishwashers or sinks;
plates;
blender / coffee maker / microwave (depending on the menu);
grill;
pizza oven.

Such equipment is enough for a small establishment. If an entrepreneur decides to open a children's cafe with a playroom in small town, he needs to rely on more equipment and furniture, to which toys and other children's entertainment will be added. For example, about 300 thousand rubles will be spent on decorating the hall:

8 tables for adults;
2 tables for children;
32 chairs for adults;
10 chairs for children;
2 sofas;
2 carpets;
1 bar counter;
3 floor hangers;
children's labyrinth;
a pool filled with balls;
information desk;
4 sets of blinds;
4 pillows;
Other decor and toys.

Approximately 500 thousand will be spent on equipping the kitchen:

pizza oven;
oven;
electric stove;
Dishwasher;
blender;
meat grinder;
coffee machine;
fridge;
a set of dishes for 40 visitors;
overalls for personnel;
tablecloths;
towels;
napkins.

About 80 thousand rubles will be spent on all kinds of games and soft pouffes in the children's corner, and 90 thousand on office equipment for staff. If there are TVs in the cafe, then you need to allocate 100 thousand for them. 1 million rubles.

Recruitment: where to start?

You can place ads on job search portals, as well as run a social media campaign. These are the most reliable ways to attract potential employees in the service industry. In order for an entertainment cafe for children to start its activities, it will need:

good chefs with relevant education;
waiters with experience;
animators and teachers;
cleaners;
administrators;
guards;
accountant.

Kitchen workers and hall staff in contact with children are required to have sanitary books. In general, it is worth hiring people with an active life position who love children. A close-knit team focused on a common result is half the success.

Employees must be friendly

Marketing plan: what do you need to open a cafe?

In order for the institution to start functioning successfully from the first days of opening, it is necessary to think in advance advertising campaign. It may consist of:

posts on social networks;
distribution of leaflets;
creating your own Internet portal;
placement of banners on third-party resources;
posting ads;
announcements at events;
purchase of airtime in the media.

Advertising should be chosen depending on the type of settlement. If this Big city, then it is better to give preference to leaflets, social networks, websites and local press. In a small town, you can use both the above methods and outdoor advertising.

Income and expenses: how much does it cost to open a cafe?

If we take as a basis an institution with 30-40 tables and a game room, then it will take about 1.5-2 million rubles to invest in it. They are distributed like this:

Repair, design and equipment - 1 million;
Advertising - 120 thousand;
Employee salaries - 400 thousand;
Documents, rent and outsourcing - 200 thousand;
Reserve fund - 100 thousand rubles.

These figures are approximate, since you can hire fewer staff, and also save on advertising. The income of the institution will be from 1 to 1.5 million per year. Thus, it will pay off in 12-18 months.

To increase the amount of profit, you can enter Additional services: celebrations, custom baked goods, field service, etc.

Opening a children's cafe is not difficult. It is important to draw up a business plan correctly, to decide on the direction of the institution. If you follow all the standards and sincerely love your business, then it will bring not only income, but also pleasure to the owner.

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Now open a restaurant is considered promising and profitable view activities. Services for kids are especially attractive. Many businessmen are wondering how to open a children's cafe from scratch in order to make a profit with a relatively small investment. Many factors and features will need to be taken into account.

Place to open a children's cafe

You will need to open an institution from scratch in a suitable area with many specialized institutions:

Schools.
Kindergartens.
Polyclinics.
Physical culture and health complexes.
Amusement parks.
Houses of children's creativity.
zoos.

Walking around the city - the child is tired and hungry. Parents will look for an opportunity to feed the baby. Opening a cozy, brightly decorated establishment nearby will come in handy. In a small town, you need to establish a cafe with regard to the nearest competing establishments. You will need to organize parking for cars and prams.

Features of a cafe for children

Open an institution from scratch for various age categories seems to be the same thing. This is a general misconception. When thinking about how to open a children's restaurant from scratch, you need to understand the difference. It will not work to make money on alcoholic and tobacco products - a strict ban has been introduced on such products in establishments. Establish a children's restaurant - not a banal construction of a place Catering, but the creation of a whole complex of entertainment so that the child feels in a small fairy-tale world. It is necessary to establish a cafe for kids of different ages, expanding the circle of visitors from scratch and increasing profits commensurately. When starting to create a children's institution, in order not to burn out, it is worth analyzing in detail the market for such institutions in the city and carefully studying the demand for dishes. You will need to know:

Advantages and disadvantages of competing establishments.
Standard operating mode.
Examples of establishment design.
Approximate menu.
Possible additional services (holidays and children's games).
Service personnel uniform (clothes designed in a special style, to the kids were interested in communicating with the waiters).
Services and entertainment for adults.

Interior decoration of the institution and special equipment

It is worth opening a children's restaurant in a spacious bright room with 3-4 windows. It is necessary to provide for a kitchen, a hall and think about a play area. It is better to open the room in an unusual style so that children and parents are interested. It is worth choosing bright colors and special paraphernalia from children's cartoons and fairy tales. Furniture should be made to order from scratch, providing visitors with comfort. In the design of furniture, sharp corners should be avoided, reducing the likelihood of injury to young visitors. Set up a stage in the hall, necessary during various children's events.

You will need to open a play area interesting for children of different ages. Pictures from various popular animated films can be hung on the walls. It is better that the hall does not intersect with the playing area. Several tables should be set up for board games in company. A trampoline, Swedish wall, slides with balls and houses will be great entertainment. On one of the walls, you must definitely hang a plasma panel showing children's channels, full-length cartoons and favorite fairy tales.

Do not forget about the air conditioners in the premises of the cafe, which provide visitors with a comfortable stay in the institution, encouraging them to return again.

Tables and chairs are selected taking into account the physiology of adults and children. You should remember to install special chairs for the smallest visitors (up to two years). Modern kitchen equipment will help to cook really tasty and healthy food.

Features of the cafe menu with a children's theme

The success of the institution is facilitated by a varied menu, including classic and original dishes, which is a feature of the cafe. From the classics, the menu should include various soups, cereals with fruits, french fries, pizza, drinks. Do not forget about desserts - children love sweets, so the menu should contain pastries, cakes, ice cream, pancakes with a variety of fillings, milkshakes. Food serving should be original, using interesting decorations made from scratch from products or purchasing ready-made edible figurines. It is better to arrange food in the form of drawings and scenes from cartoons. Design from scratch depends on the imagination of the chefs. The menu should be universal or you will have to come up with separate dishes - for adults and children.

Necessary staff for children's audience

When deciding how to open an institution for kids, you need to understand that the staff is very different from the usual. You should recruit waiters who love children and know how to find a common language with them. It is worth taking care of hiring caregivers with the appropriate education who look after the kids on the playground in order to avoid injuries or quarrels. Animators should be hired, providing children recreational activities – interesting contests, unusual games, performances on weekends and holidays. It is worth taking care of the costumes of these employees. Bright and colorful clothes, sometimes made independently from scratch, attract the attention of children and arouse interest. The chef must understand children's nutrition, be able to prepare healthy and tasty food, beautifully decorating dishes.

Worth doing on the menu unusual names dishes that attract the attention of parents and children.

Additional services provided by the establishment

Children's birthday parties are the most popular in the city. Parents should be given the opportunity to come up with a scenario for the event or chat with the animators, taking into account the wishes of the birthday boy. In your own cafe, you have the opportunity to come up with a plan of events from scratch for the next month. The schedule of events should be placed in the institution, on billboards and on the website of the cafe. Opening an event is real in honor of something special:

Holiday.
The hero of a cartoon or a fairy tale.
Popular children's game.

Organization of outdoor holidays from scratch will be an excellent advantage of an institution for kids. When thinking about how to establish a cafe for kids, it is necessary to consider various possibilities. For example, to make cakes to order, in the form of various cartoon or fairy-tale plots. And then deliver them directly to your home.

* Calculations use average data for Russia

The catering business is considered to be a rather complicated and risky undertaking, because the level of competition here is always very high. To some extent, opening a children's cafe is a particularly difficult undertaking, because here you have to please not only the children themselves, but also their parents, be able to work with such an audience, and always determine the needs of your client. At the same time, the state carefully monitors the activities of enterprises engaged in the field of public catering, so constant checks are a normal thing for such a business. On the other hand, a well-organized cafe can bring its owner a very good profit.

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The first step is to contact the local tax office and register your legal entity. A limited liability company is best suited. After registration, you will need to apply to Rospotrebnadzor and the Ministry of Emergency Situations to obtain permits for the operation of a children's cafe. For registration, you will have to allocate about 20 thousand rubles. It should also be noted that for trading alcoholic products a separate permit is required, but since we are considering the option of opening a children's cafe, this issue is often irrelevant. Often, but not always, because some cafes offer the opportunity for parents to purchase alcoholic beverages - in general, whether to do this or not, and how much this will affect the reputation of the institution, the entrepreneur himself decides. We only note that this is a very complex process and, as a rule, requires considerable additional investments. In fact, if you sell alcohol on the territory of a children's cafe, then it can remain “childish” only in words. We will not consider obtaining a license for the sale of alcoholic products in detail here, and everyone who wants to get acquainted with this can, for example, read the information in the articles about opening a bar or restaurant.

Next, you should think about choosing a room for your children's cafe. Here the entrepreneur already has many options, depending on the format in which he is going to work. The point is that in common cases it is optimal to find a place somewhere in the city center, but sometimes it makes sense to think about the option of opening a children's cafe in some residential area. Moreover, this is often an even more attractive option, because there will almost certainly be many competitors in the center, but somewhere in a residential area there may not be interesting places for the whole family to relax. In general, the selection of a location is a very responsible and rather difficult stage, because the success of an undertaking largely depends on the location. A children's cafe, opened in a place with poor traffic, will almost certainly not last even a few months, but a successfully selected room and located in a favorable location will almost never be left without visitors. If you do not have your own premises, then you will have to look for it for rent, at the moment there should be no problems with offers, however, the cost of rent can be very significant, especially the premises, which are initially equipped and meet all the requirements of Rospotrebnadzor. Of course, the price level can vary greatly in different cities, moreover, within the same locality in fact, premises of the same level can cost a different amount per month, depending on where they are located geographically (central areas are almost always the most “expensive”). You have to rely on the fact that the cost of one square meter can be from 500 rubles a month, that is, a cafe with a size of 100 square meters will cost the entrepreneur 50 thousand rubles.

The next important point is the arrangement of the premises of the children's cafe. Let's start with the guest room. The amount of expenses depends on the size of the cafe itself - let's make an approximate calculation for a room with an area of about 100 square meters. The cost of one good table is 3-4 thousand rubles, a good chair costs 2-3 thousand, if purchased upholstered furniture, then you need to understand that sofas cost 20-30 thousand each. Of course, there are more expensive options as well. In a cafe of this size, there can be 40 seats for visitors (taking into account the fact that about 30-40 square meters will be allocated for the organization of the game room and kitchen). It turns out that you need about 10 tables, 30 chairs and 2 good sofas. Chairs need 75 thousand (2.5 thousand each), tables 35 thousand, sofas - 50 thousand rubles. It turns out 160 thousand rubles. It also makes sense to think about how to decorate your premises inside - after all, this is a children's cafe, and the service should be aimed primarily at children, which means it makes sense to think about ordering a design project. The cost of design work ranges from 1 to 1.5 thousand rubles per square meter of space, that is, everything for the same 50 m 2 of development will have to be paid from 50 to 75 thousand. Whether it is worth contacting design studios is a moot point, but if an entrepreneur himself can simply develop interesting project interior (interesting for children, of course), then there is usually no point in contacting a third-party company. You can also think about opening a game room on the territory of the cafe - that is, a room where some events will take place, for example, custom birthdays. In the case of a children's cafe, this is especially true.

The next important point is the equipment of the children's cafe kitchen itself. Here, again, it all depends on how expensive the cafe will be and what services it will offer. However, many participants in this market note that in the case of a children's cafe, you have to have a fairly diverse menu, which leads to the conclusion that you will have to invest in a large number of various equipment. It can be not only stoves, kitchen furniture, kitchen appliances, but also ready-made installations, for example, for making pizza; a separate block for baking (children love sweets), you also need to think about how to cook ice cream right on the spot, and sometimes some other sweets. Let's take the following calculations - 40 thousand rubles for a pizza oven, an oven - 50 thousand, 2 frying surfaces - 30 thousand, 2 refrigerators - 60 thousand rubles, a large dishwasher for a large number of dishes - 70 thousand rubles, about 100 thousand rubles for small equipment such as mixers, vegetable cutters, meat grinders, blenders. There is also more complex, expensive, but productive equipment, for example, a professional pizzeria, designed for a large number of products, will cost 500 thousand separately. At least another 100 thousand - for tables and cabinets for the kitchen of the children's cafe. In addition, it is necessary to purchase a sufficient amount of dishes and other table setting elements, but this money, unless, of course, you buy expensive silver sets, will be small compared to kitchen equipment (from 50 thousand rubles). You also always need to have crockery in reserve, because crockery breaks with an enviable frequency (and children generally do this especially often), becomes unusable, so it’s better when there are some reserves. As a result, we can say that half a million for kitchen equipment and the purchase of appliances is the minimum even for a very small children's cafe. Moreover, additional funds may be required for the delivery and installation of equipment. Thus, for a small cafe, you will have to allocate 500 thousand rubles for the arrangement of the kitchen, but in large cafes that prepare a variety of dishes and drinks, the cost of equipment can reach 1.5-2 million rubles.

The next important issue is staffing. You need to hire a certain number of waiters - let's assume that our children's cafe will need only 4 people per shift, which means 8 people per day if they work on a standard schedule, or only 4, but working in 2/2 mode. The schedule of the cafe is almost always at least 12 hours a day every day. That is, the minimum is 8 people, but usually more waiters are hired in a cafe. Their average salary starts from 15 thousand rubles (in small towns) or 20 thousand rubles (in relatively large cities, even more in large ones). Next - the administrator, this is at least 2 more people. These people already receive 25-30 thousand rubles a month. At the same time, all business processes that are not related to making a profit by the organization are best outsourced, this includes, for example, bookkeeping, security and the already mentioned premises maintenance services. In this way, minimum cost- about 20 thousand rubles more, depending on the size of the cafe. The next moment is hiring employees to work in the kitchen, a good cook also receives 25-30 thousand rubles, his assistants (2-3 people at least) 20-25 thousand each. That is, according to the most conservative estimates, the amount of wages and outsourcing services will cost 320 thousand rubles a month, but usually this figure is much higher. If the children's cafe intends to deal with the holidays, then you need to hire at least one animator - he receives 20-25 thousand rubles for his work, however, this person works only in case of orders, that is, at first, one employee can cope with this work. It should also be noted that in order to develop your client base, it makes sense to start cooperation with event agencies that organize holidays - if you conclude a partnership agreement, then some events ordered by people in the agency will take place on the territory of the children's cafe. In many cases, this becomes an additional income item, and often it is the children's cafe that receives in this direction an amount almost comparable to the income from the sale of food. But here lies another problem - unlike restaurants, cafes and bars "for everyone", there is no significant income from the sale of alcoholic beverages, and it is due to them that many catering establishments earn a large part of their income.

Rent for six months of work - 300 thousand rubles.

Registration - 20 thousand rubles.

Equipment for the children's cafe hall - 160 thousand rubles.

Design project - 50 thousand rubles.

Arrangement of the kitchen - from 500 thousand rubles.

Salary for the first month and outsourcing - 320 thousand rubles.

Purchase of products - from 50 thousand rubles (this figure can vary quite a lot depending on the selected menu).

It turns out 1 million 400 thousand rubles according to the most conservative estimates. The amount of monthly expenses for a children's cafe is 370 thousand rubles. Such a large amount of monthly expenses is covered by big margin for your goods. It's no secret that in many catering establishments the markup on a dish is from 200%; a lower indicator is for food that is not prepared in a cafe, but purchased on the side (for example, pastries). At the same time, the profitability of such an undertaking, with a competent organization and a sufficient number of visitors, will be very good, the operating profit of an average successful cafe starts from 100 thousand rubles per month, however, it is unlikely that it will be possible to reach such an indicator even in the first six months of work, so you need to have some reserve of funds. After deducting taxes, the profit will amount to 85 thousand rubles under a simplified taxation system. To obtain such an indicator, it is necessary to receive at least 32 people per day, taking into account that the amount of each check is an average of 500 rubles.

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In any case, this type of business is very complicated, while the children's cafe will not always work at full capacity, and at some points it will even have to refuse visitors due to lack of vacant seats. For example, on holidays and weekends there will be a lot of visitors, but on weekdays - much less. However, this is typical for many areas of public catering. Summing up, we can say that a children's cafe as a business is primarily suitable for those who already have experience in organizing public catering establishments and are ready to invest a lot of money, realizing that the payback period for such a project is quite long. The cafe can receive additional income due to the holidays, but still count on it at first is not worth it.

Matthias Laudanum
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Despite the presence of a large number of catering establishments in our country, there is a lack of specialized cafes for children, especially in medium and small cities. Such places for young visitors are very popular, and there is a perfectly reasonable explanation for this.

Everything has been thought of in the children's cafes - bright colorful design, comfortable ergonomic furniture, a menu that includes the favorite delicacies of kids and, of course, entertainment programs from which visitors get an unforgettable experience. The demand for the services of entertainment outlets for children is very high. This fact should attract the attention of start-up entrepreneurs, since with proper organization cafe its activities can turn into a very promising business.

How to open a children's cafe from scratch?

Before you learn how to open a children's cafe from scratch, you need to understand the features of its work. It should be understood that, unlike restaurants and bars, there are no alcoholic drinks and tobacco products. It is known that it is alcohol and cigarettes that bring to the owners of entertainment establishments good profit. On the other hand, when opening a cafe for young visitors, a novice businessman will not have to spend significant money on acquiring the appropriate licenses.

It is also worth considering the features of the menu for kids. Even a simple cake, if it has a catchy name, will be popular and sold in large quantities, because it will attract the attention of a children's audience. The list of dishes should include milkshakes, juices, sodas, desserts and exotic fruit salads that children love.

As practice shows, children spend most of their time in cafes playing games and taking part in fun shows. Animation programs are especially successful, so businessmen should pay Special attention selection of professionals who can provide interesting exciting shows.

Important: novice entrepreneurs should conduct a thorough market analysis, study the concept of competitors, take into account all the nuances of such establishments, and then develop their own project for a children's cafe and think over a list unique services for potential visitors.

Business registration

A cafe for children as a business is subject to mandatory registration with the tax service. If you plan to open a small business, it will be enough to register an individual entrepreneurship. This procedure will not take much time, and its cost will not exceed 800 rubles.

For large cafes, LLC registration is preferable. This will enable the entrepreneur to work with legal entities, as well as a number of other benefits enjoyed by representatives of small and medium-sized businesses. To register an LLC, you will need to pay a fee in the amount of 4 thousand rubles, as well as 10 thousand as the authorized capital of the organization.

Individual entrepreneurs can choose the USN as a taxation system, and companies registered as legal entities can choose UTII. After registration, an entrepreneur needs to obtain permits from regulatory organizations, such as:

Rospotrebnadzor;
fire inspection;
sanitary and epidemiological service.

It is worth getting permission from the authorities local government. Please note that a cafe for children, like other catering establishments, cannot operate without quality certificates for toys and food. In addition, you will need to have in the package of mandatory documents:

agreement with the owner for the lease of premises;
work contracts with staff;
contracts with suppliers.

If an entrepreneur wants to open a bar from scratch, he must know that the availability of invoices and quality certificates for each food supply is prerequisite for work. In addition, all employees are required to be at the workplace, having a sanitary book with them.

Important: depending on the type of activity, whether it is a children's cafe, a vegetable business or own production, the entrepreneur must specify when registering OKVED. In this case, code 55.30 is suitable - "Activities of restaurants and cafes." Detailed information about the work of small and medium-sized businesses (for example, how to pay payroll taxes) can be found in the department of the Federal Tax Service when contacting the relevant specialists.

Choice of concept

The choice of the concept of the enterprise should be approached with special responsibility, because not only its attendance, but also the level of income will depend on it. A cafe for little visitors is a special place where every child should enjoy the time spent, for which you need to create the necessary conditions. First of all, it is recommended to carefully consider the design of the room, decor, colors, and also correctly divide it into certain zones - areas for eating, holding shows, game rooms, places for recreation.

You will definitely have to carefully work out the concept of a playground for young visitors. To make the pastime of children exciting, you can organize:

attractions;
place for intellectual games;
do-it-yourself corner.

In addition, it is worth considering the option of organizing active rest visitors, for which it is necessary to equip the institution with sports equipment, slides, carousels and a pool with balls. Please note that the playroom must provide a high level of safety for children, so the equipment must be selected with a soft finish that excludes injuries.

In order to effectively develop the concept of a children's cafe, a novice businessman can analyze competing organizations and, based on the data obtained, come up with his own “zest”. To do this, it is necessary to determine what kind of leisure would be interesting for children and their parents, what dishes and drinks should be included in the menu, whether it is worth focusing on organizing full breakfasts and lunches. A businessman must understand that without a preliminary detailed analysis of this niche, an investment own funds would be pointless and risky.

Room search

The success of the enterprise will largely depend on the choice of the location of the children's cafe. Internal areas must be at least 100 m? and include:

dining area;
the venue for the games;
service premises;
installation of attractions;
administration office;
kitchen.

If you plan to open a large entertainment venue, you will need much more space. For example, this will be required to organize a roller skating platform, install trampolines, slides, etc. You can open a cafe for children in the city shopping or entertainment center, on the ground floor of a suitable residential building or look after a separate building for this purpose.

It is extremely important that the cafe can be easily reached; there should be ample parking near it. It is also worth considering the possibility of implementing thematic design of the exterior, which will attract a large number of customers. An important point that you need to pay attention to when choosing a room for a cafe is the availability of serviceable engineering communications. These should include:

waste system;
water pipes;
electrical network and lighting system;
supply and exhaust ventilation;
fire alarm;
video surveillance and security systems.

Increased requirements are imposed on the power grid, since it must withstand a significant consumer load, because a large amount of equipment will be connected to it. In a residential building, you can also open a cafe for children, but it should be borne in mind that the building should not be demolished. Such information can be obtained from the BTI and the department of architecture of the city.

As a rule, in residential buildings they look for areas for opening such types of business as, for example, a grocery or tea shop, hairdressers, beauty salons, pharmacies, etc. This is primarily due to the fact that the cost of renting them is low. SanPiN 2.3.6.1079-01 prescribes the requirements for premises for public catering establishments that must be met. As for the price for renting space, its average amount is 120 thousand rubles. It is also worth remembering the need for repair work, for which you will have to spend about 200 thousand rubles.

Purchase of equipment

The purchase of equipment for a children's cafe will require considerable investments from the entrepreneur. To open a business, you need to equip the kitchen, game rooms, purchase inventory, furniture, and auxiliary equipment. A sample list of equipment might look like this:

cookers;
cutting tables;
household appliances (meat grinder, coffee maker, milkshake machine, mixer);
sinks;
tableware.

To equip the play area, you will have to purchase furniture, paintings, attractions, play sets and entertainment equipment (modules, slides, a pool with balls, trampolines). It is mandatory to include in the item of expenditure the purchase of air conditioners, security systems and video surveillance. To equip a small cafe, the area of which does not exceed 100 m², you need to spend at least 2.5 million rubles (for comparison, to equip a mini-bakery, you will need about 400 thousand rubles at the start).

Personnel attraction

Which employees are better to invite to work in a cafe for children? If it is planned to open a small institution, the staff will consist of the following specialists (with a salary):

pastry chef (2 people) - 50 thousand rubles;
game hall employee (2 people) - 30 thousand rubles;
bartender-waiter (2 people) - 40 thousand rubles;
cleaner (2 people) - 36 thousand rubles.

In total, the salary of employees is 156 thousand rubles. You will also need to pay for the services of animators (from 40 thousand) and an accountant (10 thousand), which can be remote specialists. Thus, the monthly cost of personnel remuneration will amount to 206 thousand rubles.

Conducting an advertising campaign

Which marketing strategy use to effectively attract customers? It is better to launch advertising shortly before the opening of the cafe, so that the target audience knows in advance about the upcoming event. To disseminate information, the entrepreneur should use the media. In addition, a good result will give:

promotion of a children's cafe on the Internet;
placing information on elements outdoor advertising(billboards, banners, streamers);
distribution of flyers and leaflets in public places;
ads in public transport and metro.

Do not forget about creating a business card site for a cafe, where it is periodically recommended to publish all kinds of promotions for targeted visitors. The cost of the advertising campaign will be about 20 thousand rubles per month. When the cafe for children begins to receive visitors, information about its activities will quickly spread among people, which is also a good means of attracting target audience into your business.

The interior of the children's cafe

Children love bright colors and beautiful pictures, so the design of the cafe should be developed in accordance with this feature. In many institutions, the walls are painted with rich colors, while the images can be completely different. For example, thematic graffiti, as well as fairy-tale and cartoon characters, look good. Even at the stage of project development, special attention should be paid to safety, because most of the visitors are children, and they should not be harmed.

The use of slippery floor coverings should be avoided, because the child may fall and hit during the game. When choosing furniture, you need to pay attention so that it is without sharp corners. It is better to buy tables with a rounded shape, and instead of chairs, use soft sofas, ottomans or bean bags.

On the floors in the playrooms, it does not hurt to lay soft mats, which will avoid injuries. It is important to provide good interior lighting and create a comfortable environment for visitors. The interior should have a stylish bright decor. It is worth entrusting the design of the cafe professional designer. The more comfortable the little visitors will be, the more popular the cafe will become.

Children's cafe business plan

To find out how much money is needed at the start, to determine monthly costs and possible income, you should develop a business plan for a children's cafe. The initial one-time investment includes:

registration of an enterprise with permits - 40 thousand rubles;
rent (100 m?) - 120 thousand rubles;
repair, designer services - 300 thousand rubles;
purchase of equipment - 2.5 million rubles;
production of advertising (website, streamers, banners, outdoor signage) - 200 thousand rubles;
purchase of the first batch of products - 100 thousand rubles;
other expenses - 100 thousand rubles.

In total, in order to open a cafe for children, it is necessary to invest 3.36 million rubles. You will also need to calculate your monthly expenses. They are formed from the following indicators:

rent - 120 thousand rubles;
social contributions, taxes - 50 thousand rubles;
staff salaries - 206 thousand rubles;
utility bills - 20 thousand rubles;
grocery shopping - 150 thousand rubles;
other expenses - 15 thousand rubles.

Thus, an entrepreneur will have to pay 566,000 rubles for a month of cafe operation. Usually when located inside shopping center the attendance of the institution will be more - about 100 people a day. Consider the possible income of a small cafe with the number of 50 paid orders per day.

With an average check of 500 rubles, the daily revenue will be 25 thousand rubles. Such attendance will allow you to return the investment in 7-10 months and then ensure a stable profit. In 30 days, the cafe will bring 750 thousand. From this amount, you need to subtract 566 thousand (monthly payments), you get 184 thousand rubles of net profit.

Children's Cafe Franchise

Many entrepreneurs at the beginning of their activities experience a number of difficulties with starting a business. The main problem is the lack of money. For this reason, it is worth considering an option such as a cafe franchise for children.

What will a person get when cooperating with a franchisor? First of all, he will be able to apply a ready-made business model to achieve success, in addition, his company will work under a well-known brand. The interaction of private enterprises with franchisors has a number of undeniable advantages. We list some of them:

business development on a ready-made effective project;
quick start due to fame trademark(franchisor);
business support at all stages of development;
receiving significant discounts from a partner;
providing high-quality raw materials and equipment for the production of products.

In addition, the entrepreneur is provided with assistance in training employees, paperwork, finding premises and other privileges. Each franchisee pays a lump-sum fee and pays royalties. Cooperation with a partner allows you to quickly recoup investments and does not require huge investments, as is the case, for example, with the KFS franchise. Consider several well-known companies offering franchise cooperation:

TM "Ander Son". The organization is a network of family-type cafes, where each visitor can purchase delicious homemade cakes and author's confectionery. There are playrooms for children, and a cozy atmosphere reigns in the halls for clients. The menu of the cafe contains gourmet dishes for kids and adults. Franchisees in cooperation receive the right to use the trademark for 5 years, while territorial conditions are negotiated with the company. To start a business, you need to have start-up capital in the amount of 1.9 million rubles. The entrepreneur is obliged to pay a monthly fee - 10% of the proceeds. The profitability of the business is about 25%. Subject to the recommendations of the franchisor, the funds will pay off within 1-1.5 years.
TM "Kinderland". The establishments of the network have everything for a first-class holiday and a great pastime for the whole family. Cafes have a stylish design. The franchisee receives the necessary information support, as well as the opportunity to apply effective marketing tools. Taking into account the entrance fee, the entrepreneur needs to have 3.5 million rubles at the start. Monthly deductions are 5% of revenue. Investments pay off on average in 1.5 years.
TM "Cinderella". Cafes of this brand are very popular with both children and adults. Customers can enjoy gourmet cuisine, have a comfortable rest, and for young visitors, professional animators conduct unforgettable show programs. The franchisee will receive not only a stable profit, but also tremendous pleasure from cooperation with the company. The lump-sum contribution is 1.5 million rubles, and 5% of royalties must be paid from the business turnover. Investments at the start - from 2.5 million rubles, which will pay off in 10-12 months of work.

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