Atelier business plan. Your own business: how to open an atelier from scratch. The most suitable oked codes for atelier

The desire of women to be always beautiful and different from others makes some women of fashion think over their own style of clothing. Some ladies whose figure or height does not meet the standards of ordinary clothing manufacturers turn to private dressmakers or ateliers. This makes it possible for needlewomen to draw up a business plan for a fashion studio and find funds to open their own business. Our example is focused on opening an atelier in a regional center, where there are prospects for a fashion designer or seamstress with a baggage of knowledge and ideas. To understand what investments are required for the implementation of the idea, we suggest studying the business plan of the studio with calculations.

Project summary

Type of activity: services; sewing and repair of clothes.

OKVED: No. 14 "Clothing production".

Address: regional center. Premises for rent in a shopping center. The area is located on the 1st floor. The atelier has two zones - for communicating with clients and receiving orders, and a sewing workshop with a fitting room. 50 sq. m.

Form of legalization of activity: LLC.

Taxation: STS.

The atelier is focused on sewing women's clothing, so women of any age should become target customers.

Schedule:

Mon-Fri from 09:00 to 19:00, lunch from 12:00 to 13:00.

Sat from 10:00 to 16:00.

Sun - day off.

List of services for the population:

• Tailoring of any kind of women's clothing to order according to the catalog of the atelier from the manufacturer's fabric.
• Sewing of individual models of clothes according to sketches and from the customer's fabric.
• All types of ready-made clothing repair (for children, women, men).

The workshop will not be located apart from general workshop... The job order will be taken by a freelance master, so that there is no downtime in the work and there is no need to open an additional vacancy in the atelier.

How much money is needed to start

To assess the scale of the investment, consider what equipment is required for the atelier, what are the costs of renovating the premises, buying fabrics, sewing equipment, rent and other costs.

Equipment	Quantity	Costs, rub.
Sewing machine	5	150 thous.
Overlock	2	50 thous.
Hemming machine	1	20 thous.
Coverstitch (cover sewing) machine	2	70 thous.
Steam iron	2	35 thous.
Ironing table or board	2	10 thous.
Cutting table	1	15 thous.
Dummy	5	30 thous.
Sewing accessories (scissors, tape, wooden ruler, ripper, needles)	5	100 thous.
Work table for a seamstress	8	32 thous.
Accessories and fabric collection	–	250 thous.
Fitting room (fully equipped)	1	15 thous.
Bracket for products	2	5 thous.
Racks for fabrics, accessories, catalogs, documents	3	40 thous.
Desk	1	4 thous.
Chair	10	22 thous.
Coffee table	1	3 thous.
Upholstered furniture for visitors	1 set	15 thous.
A computer	2	40 thous.
Total	–	906 thous.

The cost of sewing atelier equipment can be reduced by finding tables, machines, or other items through private advertisements. Sometimes used equipment may be in good condition.

Additionally, funds will be required for cosmetic repairs, good lighting and ventilation in the sewing area and themed decoration of the reception area. Let's put 200 thousand rubles on it.

In addition to everything, funds are needed for rent, payment of salaries to employees at the stage of increasing the client base in the first three months. Let's reflect everything in a single table:

Management and personnel

The studio employs 12 people, of whom 7 are the main production workers, 3 people are in the administrative building, 2 people are auxiliary workers. The number and responsibilities of staff are listed in the table:

Position	Responsibilities	Number, people
Administrative and managerial corps:
Director	Atelier personnel control and management. Communication with partners. Administration. Building business contacts	1
Accountant	Accounting report (part-time)	1
Fashion designer	Communication with customers. Acceptance of orders for individual tailoring. Customer service (development and design of clothing). Window dressing and reception area. Procurement of the necessary materials	1
Main production workers:
Cutters	Development of the design of the model. Open it. Fitting	2
Tailor	Sewing products. WTO products	5
Auxiliary production workers:
Cleaning woman	Daily wet cleaning of the premises	1
Electrician mechanic	Troubleshooting machines. Replacing bulbs	1

Cutters and tailors are highly qualified workers with experience, since the quality of the manufactured products directly depends on them, and therefore the reputation of the atelier.

A fashion designer must be sociable, since the success of his work largely depends on the ability to communicate with people. He must be able to win over a potential customer.

The fashion designer, cutters and tailors form an effective team, the result difficult work which is the satisfaction of the customer's needs, and the material incentive is the monetary reward for the work performed.

In the event of a technical malfunction of the equipment or equipment of the premises, the atelier will use the services of an electrical mechanic working in the atelier.

The total staff and salary costs are reflected in the table:

Position	Quantity, pcs. units	Salary, rub.	General expenses, rub.
Director	1	35 thous.	35 thous.
Accountant	1	8 thous.	8 thous.
Fashion designer	1	25 thous.	25 thous.
Cutter	1	20 thous.	20 thous.
Tailor	5	15 thous.	75 thous.
Mechanic	1	10 thous.	10 thous.
Cleaning woman	1	8 thous.	8 thous.
Total no contributions	12	–	181 K people
Contributions	–	–	54 thous.
Outcome	–	–	235 thous.

For the first time, the salary is set for the employees. As the company begins to receive a sufficient number of orders, you can switch to an interest rate based on the number of work performed.

Terms of preparation for the launch of the project

The opening of a sewing studio has several stages of preparation: cosmetic repairs, purchase the necessary equipment, search for partners for the purchase of fabrics and accessories. The timing of the opening of the atelier depends on the success of the events. In the table, we will designate the estimated time frame:

Opening a tailor shop is part of the job. It is more important to get the first order so that the workshop does not stand idle and the specialists are not disappointed in the employer. You can invite craftsmen who have their own small clientele to work, and start with this.

Income indicators

To calculate the profitability of a sewing studio, you need to determine its monthly profitability. The qualifications of the staff are high. It is possible to sew both light clothes (dress, skirt, blouse, suit) and outerwear made of fur, leather and coarse fabrics. Therefore, the flow of customers must be sufficient to keep the entire workshop busy. One order can take from two days to two weeks. The price list will determine the cost of fabrics, repair services and part of the operations (taking measurements, developing a sketch, cutting, sewing). Determine the exact price for the product on this stage hard. Suppose an evening dress can cost from 7 to 25 thousand rubles. Trouser suit - from 5.5 to 18 thousand rubles. The exact price can be calculated only for specific models that will be presented in the catalog.

To make a profit, the atelier must make a daily income of at least 25 thousand rubles. For a month, it can vary from 500 to 700 thousand rubles. The more famous the sewing studio is, the more orders and profits there will be.

We will take the indicator of 600 thousand rubles per month as a basis for calculations. We will enter internal, external costs and revenues into the table and calculate the profit and the timing of the atelier's payback period.

So, the net profit will be 110 thousand rubles per month. At the launch of the project, 1,695 thousand rubles were invested. It will take at least 16-18 months to reach self-sufficiency. If the daily revenue is higher than the estimated one, then the net profitability will come faster and there will be an opportunity to upgrade sewing equipment or expand the business.

Eventually

To implement the project to open a sewing studio, considerable funds and highly qualified specialists are needed. Such a business is relevant for a private lady tailor who has an established clientele, but is tired of working at home. A hobby can safely go into a profitable business if you have in mind a suitable premises, initial capital and familiar fashion designers, universal seamstresses.

2. Description of the business, product or service

Society with limited liability Hermes was founded in 1999.

LLC "Hermes" acts on the basis of the charter developed in accordance with the provisions of the Civil Code Russian Federation and the Federal Law of the Russian Federation dated February 8, 1998 (as amended on 03.21.02) N 14-ФЗ "On Limited Liability Companies".

The location of Germes LLC is the place of permanent location of its management bodies and the main place of its activities.

The company is a legal entity for Russian law: owns a separate property and is responsible for its obligations with this property, can, on its own behalf, acquire and exercise property and personal non-property rights, bear obligations, be a plaintiff and defendants in court.

Society can have civil rights and bear the civic obligations necessary to carry out any activities not prohibited federal laws if this does not contradict the subject matter and goals of the activity determined by the Charter of the Company.

Rights and obligations legal entity We acquire the company from the moment of its state registration.

The business was organized to maximize profit by meeting demand manufacturing enterprises city ​​and population M on outerwear. The management of Hermes LLC conducted marketing research and entered into a number of lucrative contracts with various Russian manufacturers of outerwear,

such as OJSC "Chelyabinskaya odezhda", CJSC "Barnaulsky costume". As a result, due to more favorable price for the offered products, the enterprise has successfully taken a place in the city's outerwear market. The company provided outerwear such large enterprises how

In 2000, the company already had long-term relationships with manufacturers of outerwear, which contributed to the strengthening of the company's position in the market. The management of Hermes LLC organizes a sewing workshop, where the production of outerwear begins.

Today the firm employs 13 people (Fig. 1). Sewing factory occupies 82 m and is provided with equipment for the production of assorted outerwear. The range of products manufactured depends on market demand, season, etc.

Mission of the Hermes firm:

The firm is an average manufacturer of outerwear on the market; provides its customers only with high-quality, aesthetic and affordable for all sets of outerwear in order to gain complete leadership in this area.

The goals of the Hermes firm are presented in fig. 2.

Ensuring year-round availability by differentiating offers, i.e. product supply, taking into account seasonality and demand from consumers. The volume of sales depends on this.

Let's give the main characteristics of the industry specializing in the production and sale of outerwear and personal protective equipment:

The scale of the market is local and partly regional. Stage life cycle branches - - rise, development. The number of firms at the local level is limited to 10-12 enterprises producing outerwear for various purposes.

LLC "Hermes" plans to produce the following suits:

Summer sets of outerwear: a simple work suit for 330 rubles. from ordinary fabric with buttons; mid-level work suit for 360 rubles. normal wear resistance, zippers, rivets; suit for 400 rubles. made of high quality fabric, with zippers, riveted seams for increased durability, corporate logo customer.

Winter suits are correspondingly more expensive because of the insulated construction, depending on the material, fasteners, insulation and decoration, cost from 400 to 600 rubles.

Assortment dynamics products sold is shown in Fig. 3.

The business of the Hermes company - the company deals only with the production of outerwear, and knows what the consumer wants, therefore it offers only high-quality and reliable clothing for any client.

Strengths:

1. Since the beginning of its existence, the Hermes firm has set itself clear goals actions for the coming year. By carefully analyzing each step of the action in accordance with her plans, she was able to achieve success.
2. In three years, Hermes has become one of the leaders in its segment due to well-planned work and flexible payment system for products.
3. Carrying out by the firm of a well-developed personnel policy(each of its employees has high qualifications or experience in this area).
4. Thoroughly adjusted technology for working with customers.
5. Long-term cooperation with suppliers in Barnaul, Belarus, where not only finished products, but also accessories, raw materials, which strengthens cooperation with supplier firms.
6. Long-term cooperation with regular clients of the company has led to the fact that the latter, knowing their partner with better side, increase the volume of purchases of LLC "Hermes".

Weaknesses:

1. Being engaged in only one direction of production of outerwear, the Hermes company is faced with serious problems related to demand in the off-season, while other companies can offer the consumer different products.
2. On average, the productivity of one seamstress is 5 suits per day, i.e.

5 suits * 5 seamstresses * 264 days per year = 6600 suits per year, the enterprise has reached the production limit and without modernization will not be able to increase production any longer.

3. Description of the sales market

Target segment of the market in which Germes LLC operates; sale of outerwear and overalls to the city's enterprises, excluding OJSC MMK and the population of M. The company occupies a leading position in its target segment, and a number of companies operate in the same segment. Let's determine the share of the segment of LLC "Hermes" in the table.

Market share of Hermes LLC

Company name	Share of the entire market,%	Business area share,%
LLC "Hermes"
LLC "Neophyte"
LLC "Exiton"
Gloria LLC
CJSC "Magnitogorsk Garment Factory"
Total

To determine the target sales market for the services provided by Hermes, we will segment the market using the grouping method.

The target market segment of the company in question is determined firstly by the age criterion. Calculations by age group are shown in the table.

Market segmentation by age

Age groups, years	The number of women in the group (people)	Ud. group weight,%
over 60 years old
Total

The potential volume of sales of the services of Hermes LLC is determined by the sum of the potential sales volume for each type of service.

Optimal basic strategy development for the enterprise in question, is a focused differentiation strategy aimed at the upper ojeda market for both elite buyers who want to receive goods with first-class attributes, as well as cheaper and more popular regular customers LLC "Hermes".

Justifying the above, we can say that LLC "Hermes" has special skills and ability to serve the target market niche, these skills are, for example, in servicing agricultural enterprises adjacent to the city that are not able to pay with real money for the consumed outerwear, and LLC " Hermes ”has established a mechanism for offsetting. This segment has good growth potential and absolutely does not attract competitors. The market for exclusive outerwear is also growing, where LLC "Hermes" has unique opportunities to serve its customers, because is capable of producing products in small batches and of high quality with the customer's logo. Thus, the company has sufficient skills and resources to work in this segment. This behavior of our firm creates the basis for defense against the five competitive forces. For a company serving multiple market segments special clothing(medicine, tourism, security, etc.) there is not enough competitive opportunities to serve target customers, because production is not flexible enough.

By focusing its efforts on the outerwear and workwear niche, the company creates barriers to entry that make it difficult for competitors to enter the target segment. The impact of strong buyers is greatly reduced as they have no real money to give to competitors. The company's exceptional ability to meet the demand for exclusive outerwear also makes it difficult to penetrate the target segment of substitute products.

Competition

The products of competitors' firms are rather monotonous, like the technology, there are not many innovations. Thus, the following groups of firms can be distinguished:

• firms providing demand for outerwear. They maintain average prices for outerwear, medium / low quality, and are characterized by extremely little flexibility and uniformity in their products. They get their income from massive sales;
• firms focused on specific types of outerwear (medicine, security, tourism) - LLC Russian Tissues, and LLC Gloria. They offer medium to high priced outerwear. They are characterized by medium flexibility of the services provided;
• Firms focused on the "mixed" consumer. This group includes the firm "Hermes", LLC "Exiton", LLC "Neofit" offering outerwear to various consumers with great differentiation in price and quality. Firms "Hermes" and "Exiton" have great flexibility and the ability to produce products in small batches.

We are interested in competing firms that belong to the third group. Let's analyze them in the table, where we will evaluate the various characteristics of firms and the product they produce using a five-point system.

Assessment of closest competitors

Competitive factors	"Hermes"	Konku		eents
		"Exciton"	"Neophyte"	CJSC "Magnitogorsk Garment Factory"
1 . Product and its characteristics
A. Dimensions
B. Material
B. Assortment
2. Price
3. Distribution channels
4. Degree of market coverage
5. Promotion of goods

As can be seen from the analysis, Hermes LLC has some competitive advantages, since it is flexible, does not exclude the production of both cheap and expensive outerwear for industrial needs to meet the growing demand of consumers for expensive outerwear with (which is confirmed by marketing research).

Competitive forces from consumers. Firm "Hermes" tries to constantly monitor changes in tastes, requirements, fashion, consumer interests. Considering competitive strength the latter, it must take into account the following factors:

• the trend of shifting from consumer demand to a cheap top
  clothing to consumer demand; more expensive clothing;
• a prerequisite for the consumer - - high quality products
  firms in any price range;
• the variety of the offered product depending on the season, etc.

Competition from substitute goods is created by basic substitute goods. In relation to substitute products, the attractiveness of Hermes products in terms of the quality provided, novelty, attractive prices, etc. can be distinguished.

Competitive strength of suppliers- for the entire period of activity of the firm "Hermes" she never had any problems with them. Raw materials for the production of outerwear are supplied to Russian market a large number of firms that fully meet the demand, it is enough to simply select the necessary manufacturers from the list of suppliers and place an order with them. All this significantly reduces the competitive strength on the part of suppliers and creates competition among them. However, there are few manufacturers of high-quality and specific fabrics and a stronger competitive influence is observed here. Nevertheless, reliable cooperation with suppliers of specific fabrics and materials is confirmed by the fact that Hermes LLC purchases from them and simple types fabrics.

Competition from organizations from other industries. Recently, very often firms from other industries decide to trade in outerwear, in most cases for the sake of profit. However, they fail to achieve the expected results due to a lack of experience in this business, providing low-quality products, choosing the wrong tactics, etc. In the market, newcomers are very unlikely to become a dangerous competitor, since consumer enterprises often do not have money to pay for outerwear, and only experienced sellers using complex system mutual settlements can get paid for their products.

4. Sales and Marketing

Working time fund for the planned year

Month	Total days in year	Including		Note
		Weekends and Holidays	Workers
				Duration next vacation and its view (on a sliding schedule)
I quarter
II quarter
September
III quarter
IV quarter
Total for the year:

5. Production plan

In the garment industry, continuous control is usually applied. And depending on the character production process control will be inspection. It is carried out selectively by a quality commission on a permanent basis in the atelier. This is the responsibility of the designer-technologist.

In the process of processing, the product is compared with the standards and GOSTs, general technical conditions corresponding to the product being manufactured. The products are made in accordance with the progressive technology of making clothes according to individual orders population.

Selected crew of low power, working without division of labor. One cutter serves four tailors.

The minimum wage for sewing outerwear was 14.0 hours. Minimum cost time for sewing one complicating element is 1.0 hour. The minimum time spent on cutting 1 conventional element is 0.1 hours. The number of complicating elements in the manufactured product is 2 pieces.

Then the average time spent on sewing one coat will be:

Tav = 14.0 + 2.23 + 2 * 1.0 + 2 * 0.1 = 18.43 (hours)

t = 18'43 = 2.05(hour.)

M = -------- = 3.91 (pieces)

t = - = 2.05 (hour) 3,91

The number of working days per year is taken from the working time fund. Release of products per shift:

B = ^ _ = 3.91 (pcs) 18,43

P "= 3.91 * 250 * 1 = 977.5 (pcs.)

Balance of working hours of one worker

P / p No.	Index	Plan for the year
		in days	in hours
	Calendar time fund
	Number of weekends and holidays
	Nominal working time fund
	Not going to work
	Regular vacations
	Not going out due to illness
	Maternity leave
	Student leave
	Fulfillment of state and public duties
	Number of days off work
	Number of working days per year (E)
	Loss of time within the working day
	Breaks from work of nursing mothers
	Grace Hours for Teenagers
	Useful fund of working time

The calculation of the amount of expenses for the provision of services is carried out in accordance with Ch. 252 “Expenses. Grouping of expenses ”of the second part of the“ Tax Code of the Russian Federation ”No. 117-FZ dated 05.08.2000. Grouping of expenses is presented in the table.

Grouping expenses by product designed

Types of expenses	Calculation formula	Cost amount, rub.
		Per unit	By volume
1	2	3	4
Nominally variable costs
1. Raw materials and materials	And tables 1	21,05	20576,38
2. Basic wages of production workers	30 = Fch * district coefficient 30=827986,4*	974,1	952184,36
3. Additional wages of production workers	’* 0^9184 46 *	116,89	114262,12
	100
Conditional fixed costs
Types of expenses	Calculation formula	Cost amount, rub.
		unit	On about eat
4. Expenses for preparation and development of production	30 * Specific gravity training and development costs	48,72	47 609,22
5. General production	3 ″ * Share of general
6. General running costs	30 * Share of general
7. Selling expenses	Spr * (0.0 1-0.03)
8. Total expenses	(-'Pol ~ (-pr’K-th flow

The article "Raw materials and materials" takes into account only the cost of applied materials, for which the customer does not pay, the list of which is provided for in the BO1 price list (01-15). Cost calculation is performed in a table.

Material estimate calculation

	Name of materials	Norm expenditure on one thing product	Wholesale price per ed., rub.	Sum costs,
	Adhesive fabric
	Cotton threads

The wholesale price per unit of the product is calculated as the difference between the retail (purchase) price excluding VAT and the trade discount ( trade discounts set at 25% of the retail price).

The amount of costs under the item "Additional wages" is determined as a percentage of the basic wages (D) In ​​a specific case, D = 12% of the basic wages.

The item "General production costs" is determined indirectly (through a percentage of basic wages). This item includes the following costs for fuel and energy used for technological needs; expenses for the renovation of production facilities;

6. Organizational structure

7. Financial plan

Calculation of the balance of income and expenses of product sales

1 year (months)

Sales volume, units services

Price per one. products

Revenues from sales

including

permanent

variables

	2 year (quarters)				3 year
	I	II	III	IV
Sales volume, units services	911	755	1118	1053	3837
Price per one. products	30	30	30	30	30
Revenues from sales	27330	22650	33540	31590	115110
Expenses	11732	11729	11239	11716	465712
including
permanent	12287	10612	10262	10412	43571
variables	2141	2058	2013	2260	8546
Balance	15598	10921	22301	19874	68539

Calculation of the balance of income and expenses of sale

	1 year (months)
Sales volume, units services
Price per one. products
Revenues from sales
including
permanent
variables
		19880	19440	21840	21360	82520
Expenses	14428	12670	12274	12672	52117
including
permanent	12287	10612	10262	10412	43571
variables	2141	2058	2013	2260	8546
Balance	5452	6770	9566	868	30403

Cost structure

Cost type	1 year	2 year	3 year
Permanent
Variables

The data in the table show that a significant proportion of general structure costs are fixed costs... Their share decreases in the second year of the firm's activity, mainly due to the fact that the line of costs for loan repayments is removed from the cost items. In the third year, due to the increase in the number of customers, the share of variable costs also increases.

Based on the obtained predicted values financial results activities of the firm "Hermes" we will calculate some financial ratios characterizing its activities.

The profitability of sales is defined as the ratio of the gross profit from sales to the total cost of production.

The profitability of the services offered has been gradually increasing over the forecasted three years, for example, in the first year of operation on the market it is 0.68, in the next two years it already reaches 0.9. This ratio shows the firm's ability to control the cost of services. The increase in the coefficient in dynamics confirms the correct choice of the marketing strategy and the pricing company of the company.

The data for calculating profitability are presented in the table.

Data for calculating the profitability of Hermes services

In the first year the return on assets will be 15.0%, in the second - 16.0%, in the third - 0.16%. Accordingly, the capital intensity (the inverse value of the return on assets) will be 0.68 rubles, 0.56 rubles, 0.56 rubles. respectively in the first second and third years. The increase in capital productivity in dynamics indicates a decrease in the amount of costs of fixed assets by 1 ruble of the cost of services provided. But in general, the value of capital productivity is very small, which suggests that production assets were not used effectively enough. Therefore, one ruble of the cost of services accounted for 0.68 rubles, 0.56 rubles, respectively. and 0.57 rubles. fixed assets.

The level of profitability of investments is defined as the ratio of net profit to the total amount of investments. So, the profitability of investments of PE "Hermes" will be: 43.19%, 69.23% 69.23%, respectively, in the first, second and third year of the firm's activity. As you can see, the level of profitability is growing over time.

To diagnose motion Money During the first three years of its operation, Hermes developed the document “Cash Flow Schedule” (Table 15). In the first month of operation, there is a shortage of funds, in subsequent months the loss of the first month is covered and the situation of the first month does not repeat.

Since, for the implementation of the presented business plan, it is planned to attract borrowed money, then starting from the second month, deductions will be made from the balance of funds at the end of the month in the amount of 909 rubles for the return of the loan. Loan interest is calculated monthly and included in the cost price.

Based on the data obtained during the above calculations, we will determine the break-even point (zero point), that is, the volume of production at which the company will have neither profit nor loss, and we will build a schedule for reaching the break-even point.

According to fig. The 9th break-even point is reached after the provision of 30 pieces of outerwear, that is, during the first week of work.

The value of the break-even point, determined according to the graph, is confirmed by analytical calculations.

The break-even point of the service "Consulting on the selection of fabrics, accessories" is reached after the provision of 103 services, that is, already in the second month of work.

To implement the proposed project, 143.06 thousand rubles of these funds will be required. start-up capital is 119.795 thousand rubles, rubles - 23.265 thousand rubles are the expenses of the first three months.

The payback period of the project is determined as the ratio of the amount of initial investment (143.06 rubles) to the amount of net profit (61.794) rubles, for the proposed project it is 2 years 3 months.

In this article, we will consider how to open a tailor shop for tailoring and repairing clothes, a business plan focused on small ateliers. The main advantage this business is a fairly democratic entry: no significant financial costs are required, relatively low competition and albeit low, but usually quite stable demand. It should be noted that stable orders will be provided if good quality is ensured.

Business Features

Before making recommendations for drawing up a business plan for a sewing studio for a small business, you should outline a little the sphere of production itself. This field of activity is old. It was somewhat supplanted by factory tailoring, but the service did not dissolve in the past. Let's see why.

Service demand

The demand for atelier's services lies in several aspects that are not provided by the factory forms of production. More precisely, they are not provided in mass production at this stage of technology development:

1. Individuality. Making things according to individual sizes;
2. Originality. Manufacturing of original things. Includes fashion and especially glamor. If fashion is still a recreation of certain trendy types, then glamor is one-time, unique things. An analysis of fashion and glamor is beyond the scope of this article. However, in a marketing sense, the competent use of both makes a profit.
3. Repair. For one reason or another, a certain circle of people prefers to repair old things and does not always have the opportunity to do it on their own. At the same time, crises within a certain framework do not particularly affect the flow of customers, the class simply shifts, with an economic deterioration, the less wealthy refuse these services (they repair themselves), but customers who were slightly better provided before are added.

Atelier classification

Now let's try to systematize the atelier on various bases. First of all, taking into account the demand for services.

By the type of services provided:

• tailoring;
• Clothing repair;
• universal;
• specialized (sewing children's clothes, sewing curtains, sewing wedding dresses, making glamorous outfits, etc.).

By volume:

• home atelier;
• mini studio;
• a large atelier (including the production of clothing in small series).

In the volumetric classification, one can note the direction of development of the atelier... To organize an atelier at home requires the very minimum costs. Over time, it can be transformed into a mini atelier with additional hired strength, its own premises. With further growth, expansion is possible with the creation of separate production workshops, the development and release of small-scale products.

Download ready-made business plan studio, current for 2019, you can contact our trusted partners "Biplane"... Download link.

What you need to organize a tailor shop

A ready-made business plan for a tailor shop for tailoring and repairing clothes should include production, organizational, marketing and financial plan... To organize a small atelier, a thoroughly worked out plan is not required; an outline of the main parameters is enough. To organize a large enterprise, it is recommended to take it more seriously: conduct marketing research, build a clear business plan with criteria and deadlines for achieving it. Let's analyze what is needed to organize a tailor shop.

Documentation

This activity is not licensed. For a small enterprise, a form of organization is sufficient - an individual entrepreneur. For large ateliers, fashionable salons, a joint-stock company is more convenient, more for marketing purposes. Joint-stock company perceived more solidly than private individual entrepreneur ... This is a nuance, but a significant part of marketing from similar nuances and consists.

The documents:

• a package of constituent documents (depending on the chosen form of ownership);
• a package of external documentation (lease agreements, work contracts, supplies, etc.);
• a package of internal documentation (organizational, analytical documentation).

Premises and location

Both the requirements for the premises and its location depend on the chosen concept of the studio and the planned further development of it. Small clothing repair shops can be located on an area of ​​10 sq. meters. For an atelier with the production of clothing, the area should be much larger.

The location and design of fashionable branded salons should be appropriate: city center, good surroundings. Small repair shops do not require special finishing, but can be located, for example, in shopping centers where clothes are sold (hemming trousers, fitting clothes).

The location does not matter if the work is carried out under the order. Let's say there are long-term contracts for sewing workwear. Or work like an Internet studio. In the latter case, the outlook is somewhat dubious if the brand demanded by customers has not been worked out. And for newly opened small businesses, the internet tailor service is rather an additional one.

Target audience and competitors

It is advisable to choose the format of the atelier after the marketing research of the market., i.e. determining possible supply and demand. If a specific niche is not found (for example, a long-term contract for sewing workwear), then the volume of the market for conventional sewing services is quite limited. For example, opening another atelier next to a clothing store and a sewing studio looks like a somewhat dubious and risky venture.

Equipment

The set of equipment can be quite diverse and depends on specific services and their volume. An approximate list of equipment that you may need:

• sewing machines (universal or specialized: knitted, lockstitch, furrier, etc.);
• overlock;
• iron with a steam generator;
• ironing board;
• patterns;
• tables (sewing, sewing);
• dummy.

Staff

The number of staff, as well as the need for certain specialists, is determined by the format of the studio and the volume of orders performed. Some experts recommend paying more attention to the conscientiousness of employees than to professionalism. For most operations, special skill is not required and conscientious employee quickly masters them. An exception may be high-class fashion designers in branded ateliers.

In general, the staff of the studio may include:

• fashion designers;
• sewing masters;
• seamstresses;
• cutters.

Marketing

In the advertising plan for large ateliers, the differences are insignificant, only the amount of information disseminated increases, you can add advertising on the Internet, your own website. In terms of working with clients, it is worth considering a mechanism for attracting new clients. In addition to discounts, various contractual and agency mechanisms.

Financial plan

Summarizes the business plan financial plan. In it, brought together, the financial aspects from other parts show the overall profitability, the exit of the enterprise to self-sufficiency, the return on investment.

In conclusion, for a sample, we give a calculation of a small atelier. A small atelier at a clothing store. Area 10 sq. meters. One seamstress.

Income. With an average visit of 5 - 10 people a day and an average check of 200 - 300 rubles. Income per day 1 - 3 thousand rubles. A month can be predicted: 30 - 50 thousand rubles. Net profit: 5 - 10 thousand rubles. Payback is about six months.

A sewing workshop is the place where each of us can place an order for services such as sewing and repairing everyday, festive or outerwear. Many sewing masters are interested in the question: how to open their own tailoring atelier? It is worth knowing that for each type of business everything is very individual, there are no universal advice in this area.

If you have the ability and a great desire to work in the field of public services, then this is not enough to start working and receive a solid profit. To launch a project at full capacity, you need to have the skills of a psychologist, competent coordinator, teacher and entrepreneur. If you add to all this entrepreneurial spirit, knowledge of tax legislation and the financial sphere, you are guaranteed success.

The competition in this market is quite tough. Therefore, in order to favorably differ from competitors, the emphasis in work should be on quality and non-standard approach to every client.

Experts distinguish two types of such an enterprise:

• a small studio in your own house or apartment;
• atelier in a rented premises.

The need for a business plan for a sewing workshop

If you have already decided what type of business you will be engaged in, your work must be carefully planned, i.e. write a business plan. This is a step-by-step plan for the success of your future business. If you do not write the document, the risk of failure will be too great.

This estimate is necessary for everyone: both the one from whom you plan to take funds for the implementation of your plans (money depositors and bankers), and your future employees who want to know their prospects and tasks. But the most important thing is that the entrepreneur himself needs a business plan for opening an atelier in order to thoroughly analyze his ideas, to understand how vital and reasonable they are.

V this document the main points of the future enterprise should be described, possible difficulties that you will encounter in work should be analyzed, and described possible ways their elimination.

The objectives of this document are:

• for external use - to present your business in the most favorable light to investors;
• for internal use - in this case, the business plan is used as a management tool.

Market analysis, competitiveness assessment

Before you start implementing your plan to open a tailor shop, you need to analyze the market in your locality... This will help you understand how tough the competition is in this industry, whether your enterprise will be successful in the city where you plan to conduct your business.

In addition, analysis of mistakes and shortcomings in the work of competitors will help you. Only then will you be able to understand what will be best for your business and what will need to be avoided. Inaccuracies and shortcomings in the work of competitors will prompt you for new, optimal solutions and marketing moves.

How to start a sewing business: registration and documents

It is worth knowing that given view business is segmented... What does it mean? You can open a workshop only for sewing clothes, others want to do only repairs, and there are those who are ready to combine both. Therefore, you must immediately determine the direction of activity.

So what does it take to open a tailor shop? This kind labor activity must be registered legally with the tax office. The substantive form can be chosen in any of the options: or. In order to make it easier to maintain accounting and tax accounting, it is better to focus on individual entrepreneurship.

Selection of workers

Minimum staff should consist of:

• the person who will take orders,
• designer-couturier,
• seamstresses.

The fashion designer will need to pay good wages... You may not be able to afford it at first. Therefore, you can invite to work, for example, a girl student without a certain experience, but with a desire to work and acquire skills in her specialty.

A sewing master must have extensive experience in this area. The receiver must be able to accurately take measurements.

People can be hired from among their friends or acquaintances or through agencies.

It is imperative to conclude an agreement with a seamstress, in which it is necessary to prescribe her financial responsibility. Since customers sometimes bring very expensive material or items for repair, in some cases an inexperienced technician can ruin the item. Therefore, he must know that he is responsible to the customer for the damaged item.

Another important condition in the selection of personnel is that your future employees must be able to communicate with people and be decent.

Services

The services of the atelier include the following:

• tailoring;
• repair and restoration of clothes.

It is worth knowing that this type of business is subject to seasonality. This will be especially noticeable if you only plan to do the repair or tailoring of outerwear. Seasonality also applies to those ateliers that work with knitwear or specialize in sewing dresses, raincoats, coats and fur coats.

How to "promote" an atelier?

After all the preparatory work has been completed, it is necessary advertising campaign your production. It is best to do this a few weeks before opening.

• posting information sheets on advertising boards in your city;
• announcement in social networks and on local television;
• distribution of invitations to mailboxes;
• advertising in shops and shopping centers.

Financial part: costs, profits, profitability of the tailor shop

Estimated costs in the first year of the atelier's work with such services as sewing outerwear, overalls, uniforms for hotels and restaurants, repairing women's and men's clothing, look like this.

To implement the project you will need 2,300,000 rubles.

For the first 12 months of work, you can get income in the amount of 3.5-4 million rubles, next years it is planned to increase revenues by 20%.

Net profit from the work of the studio- 2,800,000 rubles. As you can see, the project pays off in 10-11 months. Thus, we can talk about high profitability tailor shop as a business.

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The modern world has changed the concept of customers about clothes - cheap handicrafts from the Middle Kingdom, which in a year will not even be allowed on rags, have flooded the market and, naturally, no one will repair such things. If the jacket "dies" in half a year, then why buy an expensive thing - I bought a cheap one and changed it if I wanted to. This is exactly how half of the population thinks, because income does not allow purchasing expensive products, and repairing cheap ones is sometimes even more expensive. It will be difficult to develop your business in this market, but if you can overcome all obstacles, then the clientele, moreover, constant, will be provided. The business plan of a clothing repair atelier implies several points and now we will tell you how to properly start your own business, so that soon it will already bring at least some income. To begin with, it is worth deciding on the type of atelier - it will be a repair shop or a company working on repair and sewing. The first option is less costly and the competition here is several times lower, we will open this business.

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Opening a clothing repair shop - the first steps

A small clothing repair shop can be placed in a room of 15 square meters and this will be enough. Such a room or basement can be found at an affordable price even in the city center. The advantage of the atelier is that it is rarely looked for by large signboards - most often people learn about repair shops from acquaintances, friends, and so on. In Moscow, a room of 15 sq.m. a month will cost you 15-20 thousand rubles, depending on how much closer to the center you choose the building. To begin with, we advise you to take the cheapest option in order to reduce costs. The room needs to be renovated, cosmetic, so that the client would not be afraid to enter you. Putting linoleum, sticking wallpaper on the walls and whitewashing the ceiling will cost 12 thousand rubles.

A novice entrepreneur should be pleased that when drawing up a business plan for a clothing repair atelier, you do not need to receive any special permits and go through inspection authorities for a long time. We register a company as LLC, collect founders and approve authorized capital... After that, you can start working. You can collect all the documents yourself, but it will take time and effort, especially if you are doing this for the first time. You can pay a special company and she herself will collect the documents and will be registered... It costs 3 thousand rubles.

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What equipment is needed for a repair shop

In a business plan for a clothing repair atelier, you should immediately add the cost of equipment. If the initial capital is tight, you can find used equipment at trading platforms there, ruined workshops sell their equipment. For normal workshop operation, you need to have at least one single-needle lockstitch machine, it can be reconfigured to different types fabrics and performs 70% of the possible work with clothes. A new machine from a Japanese manufacturer costs 10 thousand rubles, from Chinese manufacturers it is half the price, but if you want to work in this area for a long time, it is better to immediately buy a Japanese machine. A used machine from a Japanese manufacturer will cost 5 thousand rubles. Considering that we do not have a large flow of customers yet, we will buy one.

In addition to the typewriter, we also need materials for repairing clothes. It is a very difficult task to buy everything you need - the clients are different and it is almost impossible to choose fabric and threads for each. We will buy the basic materials that are required most often - threads of different colors, dogs, a little plain fabric. The materials will cost 4 thousand rubles if you buy a little of everything. Your imagination may not stop there, but you need to calculate the money - you should also hire a professional. And closer to winter, you will need a machine for more durable fabrics, which is also not cheap.

In addition, in the room you need to buy a table and a chair for the master, as well as a cabinet for materials. Let's not be too chic and buy the simplest furniture worth 6 thousand rubles.

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Repair shop personnel

At first glance, it may seem that finding a seamstress with experience will be difficult and she will require a huge salary. This is a misconception - you can't even imagine how many women retirement age will agree to work in this position for 20 thousand rubles a month. The more experienced the seamstress, the better for our company, because the quality of services will be higher. The same seamstress will take orders, record data in the ledger, and create a customer base at the beginning of the work of the clothing repair studio.

When the flow of customers becomes constant and the seamstress is constantly distracted from work by taking orders, you will need to hire another person who will only take orders and write data into the book. The salary for this work is 10 thousand rubles, not particularly large costs, but at the beginning of work we do not need them.

Secrets of finding clients for a repair shop

Without clients, you will have no money, so first of all you need to think about it. The simplest and most effective way would be viral advertising on social networks and among your friends. Let's take a closer look at these types of advertising.

Almost every day one of your friends has a button torn off, a fly on a jeans break, or a hood flies off a jacket. Print small business cards indicating the address and type of services provided, then give your friends five each and ask them to give it to your friends. When some of these people have a problem with their clothes, the instinct of “their man” will work and the client will go to you, because he knows you and hopes for good service for the real price. Feel free to hand out business cards to everyone, because someone can become a client. It should be noted that if a person repairs his clothes, then he does it in the same workshop. Fix the jacket to your friend Vasya and he will only work with you. We will choose the simplest and cheapest version of business cards, in order to make a lot of them and at the same time not spend too much budget resources - 2 thousand rubles will be enough for this.

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Viral advertising on social media works quite well. Each city has a couple of Vkontakte or Twitter groups, where people constantly come to chat and watch the news. You can buy an advertising post from the owners of the group - it will cost 300 rubles, but people will find out about you and, possibly, will be interested in the services. Also, do not hesitate to periodically write in the comments of these groups, advertising your tailor shop. Let the comment be seen by only twenty people, but you will not stand still. Advertising posts should be given once every three to five days, so that the advertising works and does not bother you. Advertising budget will be 3 thousand rubles.

Clothing repair atelier business plan: costs and potential income

Let's start calculating the costs of the atelier with the start-up costs. The first thing we will spend on is the registration of a company - 3 thousand rubles. We need to renovate a rented space and buy furniture for a typewriter. Repair will cost 12 thousand rubles, furniture 6 thousand. Now it's time to spend on buying a clothes repair machine and on materials. A used machine costs 5 thousand rubles, materials will cost 4 thousand. Also, 2 thousand for printing business cards should be attributed to starting waste. The total price tag is 32 thousand rubles at the start.

Now let's calculate the expenses for the operation of the enterprise. A seamstress's salary will cost us 20 thousand rubles a month, rent of premises is at least 15 thousand. To this we add advertising costs - 3 thousand rubles a month. The total operating costs are 38 thousand rubles.

 

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