Business plan for the sale of children's clothing. Business plan for children's clothing store: a profitable business selling children's goods. Choosing a taxation system when opening a children's clothing store

Children's stores are becoming more and more popular every year. In spite of economic crisis, parents try not to refuse their children to buy goods. This is not only about essentials, but also about additional purchases. In addition, if adults come to the store with their children, then most often the child will insist on buying the product that interests him.

Seasonality practically does not affect children's products, since food and toys are needed all year round, as well as clothes that are chosen according to the season. High demand It is also caused by the fact that children quickly grow out of their belongings, they get bored with toys, something breaks and they have to buy new ones.

In addition, the mark-up for baby products is usually higher than for adults, while the cost is often lower.

Initial investment amount - 1 536 000 rubles

Monthly profit - 188 333 rubles

Payback period - 12 months

Break even - 3 months

Return on sales - 18%

2. Description of the business, product or service

Before opening a children's store, you need to decide on the assortment of the store. Children's stores are divided into the following types:

Children's toys;
Children's clothing;
Children's shoes;
Baby food;
Children's books;
Children's goods.

Usually, entrepreneurs combine several areas in one store at once, for example, clothes and shoes. There are also department stores where the entire range of goods is included. Each city has several major department store players, which are usually located in shopping malls.

In a business plan, consider a toy and merchandise store. The category "baby products" includes: strollers, cots, baby chairs, high chairs, car seats, etc. The assortment of toys is very large and the classification is usually carried out according to the age of the child:

A child under one year old needs rattles, balls, figurines. Toys should be bright, simple in shape, hygienic, environmentally friendly and safe. Walkers, rocking chairs, figurines of animals, birds, pyramids, etc. are also suitable for small children.
For children aged 1 to 3 years, you need both goods for physical development, such as tricycles, hoops, balls, and for the mental - bricks, Lego toys, etc.
Children of the preschool group (from 3 years old) will be interested in fun toys, dolls, doll furniture, soft stuffed toys, toys for playing with sand, etc.
School-age children will be interested in construction kits, mines, chess, board games etc.

The area of such a store should be at least 100 m2, while it should be borne in mind that part of the premises should be given as a warehouse.

The location of the store should be convenient for customers. Very often in shopping centers a floor or some specific space is allocated for children's products. There may be cafes and other goods nearby. Despite the fact that the store may have competitors, the concentration of the “target audience” will be higher. It is possible to open a store both under its own brand and to buy a franchise from well-known chains. Opening hours of the store from 10.00 to 20.00 without lunch and days off.

3. Description of the sales market

It should be understood that, despite the range of goods for children, adults will be visitors. Therefore, the sales market classification will look like this:

Adults with children. In such a model, the decision to buy is made by both parties, if the parents decide to give a gift to the child, then the child himself can choose a toy.
Adults only. Usually people with average income or above average come to such shops. Depending on the family model, one or another assortment will be selected (for someone, the environmental friendliness of goods is important, for someone the intellectual component of games, etc.).

The advantages and disadvantages of a children's store are shown in the table:

Strengths of the project:	Weaknesses of the project:
Large assortment of goods; Convenient location.	There are large federal chains on the market that can afford to sell goods cheaper; Lack of qualified personnel.
Project opportunities:	Project threats:
Development of a chain of stores; Organization of the online store; Expansion of the range of products.	High competition in the market; Increase in prices for the purchase of goods by suppliers.

4. Sales and Marketing

A marketing campaign is very important for any business, and even more so for a store. It is necessary that buyers know the location, approximate assortment, price category. To do this, before starting the store, you must do the following:

Distribution of leaflets near the store and in crowded places nearby. The flyer should contain useful information about the children's store and give some advantage to the buyer, for example, a discount upon presentation of the flyer.
Bright signboard and showcase. If the store is located in a shopping center, the landlord can set his own requirements for the design of the store, however, in any case, the sign should be bright (since the goods are for children and the store should also attract children), there may be interesting toys and goods on the window with discounts.
Website development and promotion in various social networks... Since the Internet is now a very promising area and the younger generation actively spends time in it, it is important to direct part of the investments to this industry as well.
Development of a system of bonuses and discounts. This will ensure customer loyalty throughout the entire period of the store's operation.

After the store opens its doors, you need to launch various promotions, and on the opening day you can give out gifts to children. You can also become sponsors in various city charity events, in order to increase store awareness.

5. Production plan

The production plan for a children's store can be divided into several stages:

Register with the tax office as an LLC with a simplified taxation system “Income reduced by the amount of expenses” and an OKVED code of 47.19.
Find a room, conclude an agreement with a tenant, make repairs. It should be borne in mind that repairs must be coordinated with both the owner of the premises and the owners of the franchise, if it was purchased.
Coordinate the premises with the Ministry of Emergencies and SanPin. To do this, prepare various documents and obtain the appropriate permits.
Find qualified experienced personnel. If you are pressed for time, you can contact a recruiting agency.
Conclude a contract for the supply of goods. It is advisable to pick up some of the suppliers before registering a business; you can get to know some of them personally.
Buy necessary equipment and lay out the goods. Some vendors ask you to make a layout according to their requirements.
Train staff, prepare a form for them, connect all programs, start a marketing campaign and set a store opening date.

6. Organizational structure

In the first months of the store's operation, it is necessary to recruit a staff of 10 people. Cashiers and sales consultants will work in the service hall. If shopping mall does not provide its own cleaning service, then a cleaner is also needed.

The administrator monitors the work of the service hall staff. Sometimes this position is replaced by a store manager.

The store also needs a director. This is an employee who is fully responsible for what is happening in the store.

The office staff of the store consists of an accountant, a purchasing manager and a marketer. The accountant conducts an inventory, is responsible for cash discipline and tax reporting.

The purchasing manager is looking for lucrative offers from suppliers, and the marketer is studying the market, target audience and develops a marketing action plan.

Office employees can work either remotely or in a different location. Their work schedule is standard from 9.00 to 18.00.

The operating hours of the service hall employees are from 10.00 to 22.00, many staff members receive, in addition to their salary, interest on sales. It is necessary to organize the work of the staff so that everyone is interested in sales, increasing profits and loyalty to customers.

Fixed costs	Salary	The number of employees	Sum	Average salary per month per employee
Director	40 000	1	40 000	46 985
Administrator	25 000	2	50 000	31 985
Shop assistant	20 000	2	40 000	24 889
Cashier	20 000	2	40 000	20 000
Purchasing manager	30 000	1	30 000	30 000
Accountant	30 000	1	30 000	30 000
Marketer	30 000	1	30 000	30 000
Insurance premiums			78 000
Total payroll without premium			338 000

The most important thing for trade is the demand for the product. The higher the demand for any type of product or service, the more competitors, but also more buyers. One of the most common requirements of the absolute majority of people is clothing, so we will analyze the clothing store in this article. A small difference will be the focus of the store - our store will sell only children's clothing.

The main thing when opening any store is costs, investments and profits. Not everyone will be able to invest heavily in business for a long time without making a profit. How to open a children's clothing store? You need to start with a rigorous business plan for opening a clothing store that includes absolutely all costs, and don't forget to open an online version of the store. With a competent approach, costs will be significantly lower, and demand will be several orders of magnitude higher than offline trading indicators.

Market and competitor analysis

It is necessary to find as many stores as possible in the selected area or in the whole city, look at the number of goods and how quickly they are being sold out. The main thing is not to miss the seasonality of clothes, because it is likely that many stores do not shine with a variety of products in different seasons of the year.

It is quite simple to find out the demand and sales volume - it is enough to observe the sales of clothes in several stores for a month, or it is easier to do it - to find out all the information from the sellers.

It is necessary to write down both prices and brands of clothing, to put on a map of the city shops with brief description sales volume of each store.

Business in the field of services and services for the population: is it real? Of course yes! We offer popular business ideas in this area.

Children's clothing, like everything else, differs in price, quality and brands. Store in small town it is unprofitable to sell expensive clothes. In a city with a population of more than a million, the demand for brands is skyrocketing. The influence of brands and fashion trends in this area is very limited on specific consumers, but you should not sell all products at once, even if there are no competitors among expensive products.

You also need to choose target audience future store. It can be divided into two categories. In the first category, there are buyers who are guided, first of all, by the cheapness of the goods, and not by the quality. In the second category, there are buyers who pay attention to the quality or brand of clothing.

The choice of the target audience depends entirely on the analysis of the market. Plays a role and the variety of goods in a particular store in the city, understanding the demand and the number of offers in different parts of the city.

Having collected the data on the demand for the product, the analysis of competitors and the target audience, you can proceed to the next step.

LLC registration and taxes

It will be required for the future store. it necessary condition if there are hired workers in the future.

At this stage, it is easiest to use the services of a registrar. The cost of the registrar ranges from 3 to 15 thousand rubles. Everything Required documents, receipt of the address and other formalities will be followed. Also, registrars in most cases provide further accounting services.

It is best for a prospective store to use the main tax system. This step will help to cooperate with a large number of counterparties, since they will have the right to apply the paid VAT for deduction. But it's important to remember that general system very burdensome. This question it is also best to check with an accounting firm.

In most cases, it simply does not make sense to independently deal with accounting, registration of an LLC - this takes time, which is better spent on recruiting personnel, compiling a catalog of goods, agreements with suppliers and much more.

Selection of premises

After analyzing the market, you need to find the best areas in the city where the demand for the product is increased, but the offers that match the target audience are the least.

Buying premises for a store is in most cases impractical, the best choice is rent. It is necessary to find all the premises that are rented in the selected area of the city, and choose the appropriate one based, first of all, on the availability for buyers.

It is best to conclude a lease agreement for premises for a period not exceeding 11 months. This contract does not require additional registration in the SBR, and as soon as the expiration date of the contract comes, it can be extended for the same period.

When concluding a lease agreement for longer term you must pay a state fee, but this will protect you from sudden eviction.

When concluding a contract for a period of 11 months, it is worth considering the increase in the cost of rent and discussing this issue with the landlord. It is necessary to carefully check that entity, which rents the premises, is its owner. It will not be superfluous to ask past tenants of the premises or tenants of neighboring pavilions.

The rented premises will already have a certain finish and design, you just have to add uniqueness. It is best to hire a designer who will prepare a project for the arrangement of the future store, or find finished projects design on the Internet.

The design of the store is, of course, important, but you should not invest too much money in it and the arrangement of the premises, because this can have a detrimental effect on the pricing policy of the future store.

Equipment for a children's clothing store

Shop equipment will vary depending on the size of the rented area. Shelves, racks, mirrors, various hangers are selected based on the design.

Installation of equipment, additional lighting and other things is best discussed with the landlord. It is also worth remembering about hiring temporary employees to conduct complex work in room.

For a small store, one is enough cash register and one cash register. A good solution would be a cash register with the ability to pay through plastic cards.

Very important. Your best bet is to buy a complete POS system with a built-in magnetic card reader. In the future, this will be useful for issuing discount cards and conducting advertising campaigns.

In most cases, POS systems are managed own systems automation. Initial setup of the system is not required, but maintenance is required for each cash register. Issuing discount cards, servicing, connecting additional scanners and terms entails additional costs that are worth remembering. Service maintenance terminal, setting up and displaying reports should be fully entrusted to the firm of the supplier of the cash register.

It is also worth taking care of the safety of the future store. Control over buyers and actions of the seller is carried out using video surveillance cameras.

Staff for the store

If you do not plan to stand behind the counter yourself, then you need to hire an employee. The choice of a cashier and at the same time a seller must be approached just as carefully. When hiring, you need to make sure that he knows how to work at your cash register.

Tax reporting for all expenses at this stage is best negotiated with your accounting firm.

Children's clothing for sale: suppliers and product catalog

The next and most important step is the product catalog. The product catalog depends on the location of the store, the chosen target audience and the analysis of competitors. At the beginning of a store's work, you should focus on high-quality and varied products, either of one category, or seasonal.

First of all, you need to draw up a price list of the products sold and view all suppliers.Searching for clothing suppliers can take a very long time, but do not despair and use the services of resellers - it is best to buy goods directly from manufacturers. Most manufacturers do not refuse to purchase small batches, but such actions require long preliminary negotiations.

If contracts with clothing suppliers have fallen through, it is worth looking at the warehouse bases in your city. With a successful combination of circumstances, you can find great deals there as well.

It is important to remember that if the demand for a product continues to grow and there is no product in your warehouse or a reseller's warehouse, customer confidence will be undermined. It is because of this that it is worth concluding contracts for the supply of clothing directly with manufacturers.

Store pricing policy

Before an assortment of children's clothing for a store hits the shelves, there are many pricing factors to consider. It is necessary to write down all monthly expenses- such as maintenance of the cash register, rent of premises, payments to an accounting firm and, of course, taxes.

After purchasing an item from a supplier, you need to return to the analysis and view the sales volume of competitors. It is necessary to determine the minimum price with the minimum forecasted sales volume of clothing for children.

It is not always possible to find data on the volume of sales of a particular product. In this case, you can focus on the entire assortment of children's clothing in the store, derive the average minimum price for each product and push away from it. Based on the minimum price and adding monthly costs to it, we get the minimum sale price for each product.

Further actions with a mark-up depend on the chosen target audience, the increase or decrease in sales and the analysis of competitors. It is best to set an average price for the product and make small discounts and promotions in the future.

Shop advertisement

After the premises are selected, the goods are purchased and are on the shelves, and the prices have already been set, you can immediately start advertising the store.

If the store is located in a sufficiently passable place, then most of the problems disappear by itself. A beautiful sign and name will do it yourself. Also decides the role of store design, how customers see the product, and how it is presented. These issues are best discussed with a designer who specializes in advertising.

Issuing discount cards and advertising discounts in the store will also attract customers. Discount cards can be distributed in shopping centers, markets and many others in public places... Buyers' attention can be focused on cheapness, quality and brands. All this again depends on the chosen audience and primary analysis market.

Advertising costs are significant in most cases. This partly includes the design of the store and the increase in popularity among the target audience. At first, you can give small gifts to keep the first customers and get word of mouth support.

If you wish, you can hire a company that specializes in advertising. She will prepare both an advertising campaign and design of business cards and signs for the store.

Store costs and profits

Registration of LLC - 5-15 thousand, if registered through an accounting firm.
Monthly deductions to an accounting firm - 20-60 thousand per month.
Rent of premises - 30-150 thousand, depending on the location.
Room design, finishing materials and furniture - from 150 thousand, the limits are set only by the size of the investment.
Cash equipment - 50-150 thousand for a POS-terminal, 20-50 thousand a month for servicing the terminal.
An employee's salary is from 20 thousand.
Installation of video surveillance - from 60 thousand.

It makes no sense to consider the store's profit. It all depends on both the investment in advertising and your actions. Most of these stores do not have a lot of profit, but if you make several stores - a network - then the profit will already be significant.

Summary

Opening a children's clothing store is difficult, long, but promising. Clothes are always needed, and the store will always find its customers.

Selling clothes for kids can be a profitable business despite the fairly high level of competition in this area. After all, babies quickly grow out of things, so parents have to regularly update their wardrobe. Work on an idea begins with collecting and analyzing information, drawing up a business plan for a children's clothing store. Important points in the organization of this earnings are market analysis, identification of the target audience and the construction of an original concept. It should be borne in mind that the demand for children's clothing falls somewhat in the spring-summer period, so it is better to open a store closer to autumn.

Business specifics

Before starting a children's clothing store from scratch, you should delve into the intricacies of this business in order to avoid mistakes. If adults, in order to save money, can buy things for themselves that are not of the highest grade, then all the best is chosen for children. Therefore, the high quality of children's clothing is the main criterion in developing the basic concept and a valuable recommendation on how to properly open a children's clothing store. Ideally, purchases should be made directly from the manufacturer, and quality certificates should be displayed for buyers to see. For many today, it is important to make sure that the product purchased for children is safe. However, prices for baby clothes should be elevated for the target audience. Elite children's products will not be on sale in an ordinary residential neighborhood, but in a closed business-class residential complex they will be in demand.

When choosing a place to place a point for selling clothes for children, it is important to understand that the proximity to a zoo, circus, children's attractions and other similar establishments is inappropriate. After being charged with positive emotions, kids and their parents are no longer up to shopping, the store will stand without visitors. Analyzing competition and finding a good place to sell things for the little ones - that's where to start opening children's store clothes.

Despite the clearly high demand for goods for babies, start-up entrepreneurs are still worried about the question: "Is it profitable to open a children's clothing store?" If you do everything right, take into account the experience of those who successfully implemented this idea, consider several examples of business plans for children's clothing stores and come up with your own "chips", then the chances of success are quite high. In addition, the markup on the product is usually 120-130%, which is quite good.

Facility format

When deciding on the format of the outlet, it should be borne in mind that the easiest way is to sell things for newborns. They are less influenced by fashion. The main requirement for them is high quality and functionality. With clothes for kindergarten children, it is also more or less clear. Boys still don whatever their parents choose to wear without objection. The main requirement is durability and, preferably, powerful protection against contamination. And girls prefer bright things with ruffles. It is more difficult and easier to dress schoolchildren at the same time. They go to school in uniform, and for the rest of the time they need comfortable, discreet clothing. The hardest thing is with teenagers. Their tastes and preferences are unpredictable. Therefore, at the start of a business, it is better to open a small (20-50 sq. M.) Narrowly focused store designed to dress a certain category of children.

The important points in the business plan for a children's clothing store from scratch are the work schedule and staff recruitment. The recommended working time is 10 hours a day, without days off and breaks. Given that small shoppers are very impatient, the accompanying adults won't have the opportunity to wait until lunch break is over and you will lose shoppers. As for the sellers, if you want to open a children's clothing store, it is better to select not only experienced specialists in the trade, but also loyal to children, patient and courteous employees. Small buyers are very sensitive to insincerity and can easily persuade their parents to leave the place with an unpleasant seller without making a purchase.

Business advantages and disadvantages

Clear advantages, taking into account which should be discovered small shop children's clothing, are in the increased mass demand for things for continuously growing children, a good turnover of goods and the ease of registering a business. In addition, you can think with an operating outlet and help sell used things. This option will be relevant in ordinary residential areas, where the income level of some families is below average.

Like any other type of activity, selling baby clothes has its drawbacks. These include:

A huge number of competitors due to the ease of entering the business;
Inevitable rivalry with chain stores goods for children;
Quite high rental prices for well-located premises;
Seasonality of sales (summer recession is difficult to compensate for even by introducing accessories for summer pastime into the assortment).

Should I open an online children's clothing store from scratch? - a controversial issue. On the one hand, our citizens are already accustomed to online shopping. But many will doubt the quality of the product or that the clothes will look good on their kids. Most likely, there will be a fairly large number of returns and unflattering reviews from parents whose children did not fit things for some reason. Therefore, opening an online children's clothing store from scratch is quite risky. But you can think about it after successfully entering the market in the usual format.

Activity registration

An important advantage of selling things for children is the rather simple procedure for registering an activity. Register as an individual entrepreneur and choose a taxation system without submitting complex forms of tax reporting ( single tax on imputed income) - that's what you need to open a children's clothing store. The list of documents for starting a business includes the following items:

IP registration certificate;
Tax registration document;
Certificate of entry of the store into a single commercial register(validity period - 3 years);
Conclusions from the Fire Service and Rospotrebnadzor.

Criteria for choosing a store location

The profitability and success of a retail outlet directly depends on the location where it is located. This point should be carefully considered before opening a children's clothing store.

There are several principles of location:

Near new residential complexes (a huge number of young families with children probably live there);
Near schools, kindergartens, premises where classes are held different sections and circles;
Close to parks and family areas.

In addition to the main approaches, when choosing a location, they are also guided by the principle “close to places frequently visited by women” - shops of cosmetics, footwear and accessories, hairdressing salons.

Of course, it is desirable that there are no competitors nearby. But if this is not possible, you need to highlight your store with some kind of "chip". It may be some kind of entertainment for children or the presence of an original product that competitors cannot offer customers. To understand where to open a children's clothing store to bring good profit, it is necessary to analyze where the flows of potential buyers go.

Room equipment and interior decoration

After the location is determined, you can start a business by opening a children's clothing store. The specificity presupposes the presence of bright colors and fairy tale elements in the interior. It is better to hire a designer to decorate the premises with high quality. In addition, it is advisable to equip the room with a corner for kids with bright characters from famous cartoons and fairy tales, as well as a TV continuously broadcasting cartoons. Beautiful mannequins standing against the backdrop of colorful decorations from fairy tales or cartoons will attract attention well.

Lighting is an important consideration in the design. Bright colored lamps highlight the advantages of the product.

V ready business Make sure to include the cost items for the decoration of the premises and the interior design in the plan of the children's clothing store.

The store should have several fitting rooms large enough to accommodate a child and parent. Place mirrors and hangers in them so that it is convenient for children to use them.

All children's things should be placed in the sales area in such a way that little customers can reach them. On the walls, you can place panels with hangers, and on the free space "island equipment", between which it is convenient to move in search of the right thing.

Financial investments

By drawing up a business plan for a children's clothing store with calculations, you get an approximate amount of financial investments necessary to start a business. Of course, in the process of implementing the idea, additional costs may arise, especially since the economic situation in the country remains unstable. In order to say how much it costs to open a children's clothing store, you need to take into account all possible costs:

Registration of individual entrepreneurs, obtaining certificates and permits (10,000-15,000 rubles);
Rent (RUB 50,000–80,000);
Renovation costs, interior design and retail store equipment(250,000 rubles);
Office equipment and expendable materials(40,000 rubles);
Purchase of goods (RUB 500,000);
Advertising (30,000 rubles);
Wage(60,000 rubles);
Utility bills (30,000 rubles).

Thus, about 1,000,000 rubles. - that's how long it takes to open a children's clothing store.

Shop profitability

If you take into account all the tips for running a business selling children's clothes, you can get about 200,000 rubles. per month. Such a level of profit is possible due to the massive demand for the product, the favorable location of the outlet, the original concept, the high quality of the sold items, good advertising campaign... Therefore, the answer to the question: "Is it worth opening a children's clothing store?" obvious - worth it. it profitable business with the ability to make a high mark-up on goods, expand, open online stores in parallel.

Payback period of the store

Many optimistic forecasts in the business plans of children's clothing stores say that a small trade point maybe in 6 months. However, practice shows that despite the massive demand for children's clothes, the store takes time to attract the required amount buyers and reaching a certain level of profit. The average payback period is 12 months.

Selling baby clothes requires immersion in the business process in order to clearly understand the needs of the customers. Without preliminary collection and analysis of information, it is impossible to successfully start in such a saturated niche. Following the recommendations of experienced businessmen and implementing your own non-standard approach to the interior design and the formation of the assortment of the store, you can create a competitive outlet that will bring the desired income. You should start with a small, focused on a certain contingent of children, a store in which everything is thought out to the smallest detail, in the presence of all kinds of styles, colors and sizes. Then the outlet will quickly find regular customers and start bringing stable income... Of course, bringing a business to this level requires a lot of effort, or you can simply open a children's clothing store under a franchise. It will cost significantly more, but many issues have already been resolved and all you have to do is improve your business. Having operating business for the sale of children's things you might think. It will not be so difficult, because you will already be perfectly familiar with the specifics of trade in goods for children.

Children's clothing is a commodity that is bought quite often. After all, children grow up quickly, and all types of clothes need to be changed at least once a season, and sometimes more often. Today, they try to dress the child stylishly and with taste. Parents are ready to reduce the budget for their wardrobe by updating the children's wardrobe. That is why this business is growing and developing, the field is relevant and very profitable. However, it is also competitive. To enter this niche, you will need to draw up a business plan for a children's clothing store, an example of which we present in this article.

Project summary

Children's products are relevant in all cities where there are children, and they are everywhere. We are opening a children's clothing store in big city from 800 thousand inhabitants. The store will be located in a separate building. Range: clothes from 0 to 15 years old.

Store opening hours: Tuesday - Sunday from 09:00 to 20:00. Monday is a day off.

Unique selling proposition - a wide range of the most necessary, stylish and high-quality children's clothes for an affordable price.

Main target audience:

Married couples from 23 to 35 years old - 50%.
Pregnant women - 30%.
Women from 45 to 60 years old - 20%.

The store is designed for people with an average income.

The main competitors are:

Similar children's clothing stores.
Departments in small shopping centers at the local level.
Branded children's clothing stores in large shopping centers.

The main thing is not to place your store next to a direct competitor. There should not be a single children's clothing store 2 km away.

Main risks:

Risk	Solution
A sharp increase in the purchase price of goods	The largest purchase at the beginning of the season
Increase in lease of premises	Conclusion of a lease agreement for a long term, at least 1 year on signed terms
The emergence of a competitor near our outlet	Analysis of competitors, prices, assortment. Special offer target audience, a new range of clothes, quality and reasonable price. Also launch a customer loyalty system, a cumulative discount system
Unsuccessful first purchase, a lot of stockpiled goods	Purchase of only popular and current clothing models with a maximum guarantee of implementation.

To minimize all risks, you will need to take care of them in advance, as well as invest in the budget of a reserve fund for costs. This will help the business plan of a children's clothing store with calculations, where you can calculate the costs for starting a business and monthly development .

Registration

Selling children's clothing in your store requires you to register with the tax authorities. We will register as individual entrepreneur since this registration form entrepreneurial activity the most economical in terms of money and time, does not require a lot of reporting. So, we register as an individual entrepreneur, choose a simplified taxation system "income minus expenses" 15%.

In addition, you will need to obtain permission from Rospotrebnadzor and the fire department for the compliance of the premises with the requirements.

The total cost of registration and obtaining a permit will amount to about 7 thousand rubles.

Location and room search

For a children's store, location is a priority. On this 50% depends on its attendance and, accordingly, profitability. Therefore, we will rent a room in a large residential area of the city, not far from the market, bus stop public transport and good transport links. The store will be located in an apartment building on the 1st floor. We need a room with a total area of at least 50 sq. m to present the entire range of clothing from 0 to 15 years old.

The cost of such a room is about 30 thousand rubles a month. It is necessary to make cosmetic repairs in the room and ensure the absence of dampness, because children's things will be stored there. We will allocate 20 thousand rubles for painting and processing of walls and ceilings.

You will need to pay monthly utilities in the amount of 5 thousand rubles.

We will conclude an agreement with the landlord for an annual lease and pay immediately 2 months in advance.

Shop equipment search and assortment

For the presentation of children's clothing, you will need special trade equipment: racks, hangers and shelves. The equipment can be purchased used in good condition in order to reduce investment.

Equipment estimate:

Name	price, rub.
High rack (3 pcs.)	20 000
Island shelf	7 000
Open showcases (2 pcs.)	10 000
Wall hangers (2 pcs.)	5 000
Metal rack hangers (3 pcs.)	10 000
Netbook seller	15 000
Chair	2 000
Cash machine	5 000
Dressing room	3 000
Alarm system	5 000
Total	82 000

Range

Clothes from 0 to 0.6 years (diapers, romper, suits, envelopes).
Clothes from 0.6 to 2 years old (suits, dresses, trousers, tracksuits, overalls).
Clothes from 3 to 5 years old.
Clothes from 6 to 15 years old: trousers, sweaters, shirts, blouses, jackets, tights, tracksuits, underwear.

The first purchase will include clothes from 0 to 6 months, tracksuits for children, dresses for girls from 3 to 10 years old, tights, underwear and suits from 0 to 3 years old.

Staff

The store will need one salesperson consultant who will change the entrepreneur. We will hire a girl from 28 to 35 years old with experience in children's stores. The salary will depend on the store's revenue. Let's set the rate at 20 thousand rubles.

The functions of the seller will include not only the sale of goods, but also control of the order in the trading floor, daily cleaning as needed. Naturally, the seller participates in the inventory.

Marketing and advertising

These issues will be addressed from the outset. In addition to analyzing competitors and target audience, monitoring systems for prices and assortment, a brand promotion strategy is being formed. It is planned to use advertising tools for the opening of the store.

First, it is important to draw attention to the store by using outdoor advertising(sign and branding of the store). We will also install an advertising pillar near the entrance to the store. It is imperative that a certain number of flyers be distributed near the store directly to the target audience - mothers with children and pregnant women. Do not forget to actively advertise on the Internet.

The following promotions will be held in the store:

For expectant mothers a 10% discount on the purchase of everything necessary for the baby (from the amount of 30 thousand rubles).
Birthday parties get a 5% discount on their birthday.
On June 1 - 10% discount for all children.
When buying more than 15 thousand rubles, a loyalty card is issued with accumulative amounts and points that allow you to buy cheaper.

Expenses and income

Here we will summarize the start-up and monthly costs, summarize the planned costs and put in the plan the amount of revenue starting from the third month of the store's operation. This period is enough for the formation of the current assortment, effective advertising and attracting a starting audience of buyers. At this point, we will determine the potential profit, calculate the profitability based on the data and determine the payback period of the project.

Start-up costs

A large item of expenses will be for the purchase of goods, which we will deduct from potential revenue.

Monthly expenses

Income

In the first and second months, the store is not expected to receive good revenue, because the target audience will only get to know him and make single purchases. Starting from the 3-4th month, it is planned to actively increase the turnover due to the increase in the number of buyers who came from the recommendations of friends, from the advertising link on the Web and to a profitable offer in the flyer. Accordingly, we define a sales plan:

We deduct the purchase price from the proceeds of 240,000 rubles. With a 150% markup, our profit will be 180,000 rubles.

Determine the difference between income and expenses:

180,000 - 75,000 = 105,000 rubles.

Subtract 15% from the proceeds:

105,000 x 0.15 = 15,750 rubles.

Net profit:

105,000 - 15,750 = 89,250 rubles.

The profitability will be at 35%.

This suggests that the business at a children's clothing store is very profitable.

Eventually

A children's clothing store is an excellent highly profitable business that will generate income from the 3rd month. It is important to work out a pricing policy, constantly analyze competitors and, when a danger appears - a new strong competitor nearby - to use an anti-crisis system. The main thing is to choose such clothing models and form an assortment that will attract buyers. There are plans to open several stores of children's clothing around the city under a single brand... Our competitive advantage- domestic production of children's clothing, a guarantee of environmental friendliness and high quality of goods.

Baby products sell well anytime, anywhere. It is not customary to save money on descendants. In addition, there is no alternative to buying clothes or shoes for babies. After all, children cannot wear clothes for adults, and besides, they grow up quickly.

At the same time, there are certain standards regarding the design, sewing and quality of things. If we compare a store with a point on the market, then the first one has a lot of advantages. The first and foremost of them is comfort. At a stationary point located in the building, it is convenient to measure clothes (there are mirrors, a sufficient level of illumination and heating).

In addition, by properly organizing the space, you can contribute to a longer stay of customers in the store, which will undoubtedly affect the number of purchases.

However, in practice, it is not easy to implement such an idea.

All links of the business process are important, from the right staff and premises to the formation of a "hot" assortment.

You cannot do without a document that will spell out the main cost items, the nuances of the organization and consumer policy. For those businessmen who are attracted by the prospect of becoming the owner of such a profitable business, we will give a business plan for opening a children's clothing store with calculations as an example.

Deciding on an idea

Before you start drawing up a business plan for a children's clothing store, you need to decide on an idea. The fact that it is supposed to trade in children's clothing is the direction. It is important to understand who exactly to sell and what.

Knowing the target audience and their needs, it will be easier to come up with some kind of "chip" that distinguishes you from similar stores. If you can come up with something interesting that gives a special touch to the business, then buyers will prefer you, even if the prices of competitors are lower. Positioning is what contributes to the success of the store.

Assortment of clothes for children

When an idea is found, it becomes clear which format is more convenient and beneficial for its implementation. It's important to think about the design trading floor, type of service, principles of location so that they fit into the size of the room. From here the advertising company will also "dance".

In the segment of clothing trade, the direction of children's clothing wins in many respects. Children grow up quickly and clothes have to be bought frequently, which is beneficial for the entrepreneur. : costs, legal registration, payback and business organization.

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