Own business - a children's clothing store from scratch. Children's clothing as a stable business. Stages of opening a store selling children's things Is it profitable to open goods for children

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Most people suffer from a trivial lack of time, so they prefer to buy and sell online. Online trading has become very popular. Therefore, aspiring entrepreneurs are interested in the question of how to open an online children's clothing store from scratch.

Criteria for choosing a niche for business

If there is an opportunity to start your own business, the ideal solution would be to open an online store. Before you open your business from scratch, you need to decide on the direction and find out which assortment to give preference to, how much it is in demand. The success of the undertaking will depend on the correct approach. The selected market segment must meet the following criteria:

Relevance. No need to fill the store with goods that cannot be sold profitably via the Internet;
Lack of seasonality. For a beginner, opening own business with blank slate, it is better to choose a niche without unevenness.

What type of store to open

When drawing up a business plan, you should consider:

Number of sales. Online stores are divided into wholesale (from 5 units), retail (1 item each);
Range. A one-stop shop sells a certain type of product. Such an Internet site has a page with a photo of a certain product, its price category, and a specific description. There are directory sites offering a huge assortment of product groups. Similar business is based on a certain markup of the goods. Consequently, the entrepreneur's earnings are formed at the expense of large volumes;
The way of trading. There are two sales options: classic and dropshipping. The first method is to purchase products and rent a warehouse for storage. After payment by the client, the selected product is sent by mail or via courier service... The second is based on the fact that the purchase of products is not made, but is discharged directly from the supplier's warehouse.

How to organize a business on children's goods?

Sale baby goods- a business that will always develop. Regardless of the political and economic situation in the country, parents are always engaged in raising children, investing a lot of time and effort into it. In order for a child to grow up in a comfortable environment, he needs a wide variety of products.
That is why there will always be demand for baby products, which means it is profitable to sell them.

Features of the business selling children's goods

The children's goods market is one of the most dynamically developing today. This is evidenced by companies operating in completely different formats. These can be hypermarkets, departments in large shopping centers, shops in residential areas, chain stores, fairs and even shops that operate only via the Internet. Typically, each type has its own customers.

Chain stores and hypermarkets cater to the needs of middle and high-income shoppers. Small shops and specialty fairs are more economical retail outlets.
You can also highlight universal outlets and stores specializing in certain groups of goods (toys, products for newborns, clothing, stores for expectant mothers).

We open a children's store

To open a children's goods store, it is necessary to analyze the market and decide on the type of point - will it be a department store or a highly specialized one. Further documents are registered. This process can take several months; in parallel, you can look after the premises for a store.

Ideally, this should be a detached building or a room with a separate entrance from the street. You can consider renting an area in the walkable mall... Since parents with children will partly come to the store, it is worth considering the possibility of raising in shopping room baby carriage. This will significantly increase the number of visitors, and therefore buyers.

An equally important factor is transport accessibility. It should be convenient to get to the store by public transport (here an important factor is the presence of a nearby stop) or park your car in a convenient place.

If necessary, the premises should be repaired. It is better to choose bright colors, forcing children to stop and stay in the store longer. In addition, the store can be divided into zones using color. The more zones, the more interesting. In addition, if space permits, a small play area can be allocated where the kids can spend time while their parents shop.

Personnel should be selected taking into account the specifics of the store. A very important quality for a seller is the ability and desire to communicate with children.

An equally important stage when opening a children's store is advertising policy. First of all, the store should have a bright, memorable sign. At the entrance, you can place several pillars, if possible, regularly change information there. Advertising on the Internet, on television, as well as in specialized institutions is excellent for children's stores. Do not forget that the best advertisement there was and remains word of mouth.

When planning the opening hours of the store, you should consider the fact that many visitors will make purchases in the evening or on weekends. Optimal time work until nine in the evening on weekdays. On weekends, you can close a little earlier. The longer the store is open, the more potential buyers will be able to get there.

Which baby products are the best to sell?

If opportunities do not allow opening a hypermarket, you can limit yourself to a small assortment of children's goods. In order to determine the specifics of a retail outlet, you should study the range of stores operating in the district. So, in a residential area it is not advisable to open a second store selling goods of the same orientation in the same price range. And next to a hypermarket, you should not open small shop chick - profit will be significantly less than expected.

For example, it is best to open shops with goods for newborns near the maternity hospital. They can sell cribs, strollers, walkers, diapers, clothes for the little ones, as well as toys, cosmetic and hygiene items and various related products - dishes, bottles, nipples. If space permits, you can allocate space for water, juices and baby food. Such an area is advisable in a forehead store, regardless of location.

Stores in dormitory areas can make a wide range of clothing or toys. They also sell well stationery or art kits.

Shops selling everything for expectant mothers are very popular. There may be not only clothes for pregnant women, but also goods that will be required in the first year of a baby's life.

Specialty Stores parents of curious children will be attracted for creativity, and shops with active games will appeal to parents whose children lead an active lifestyle.

How to organize the sale of children's products?

It's no secret that lately the Internet has taken up the entire large part of our life. And if earlier the purchase of goods through global network was perceived as something risky, then today this is nothing unusual. You can order food, furniture, household appliances, clothing, sporting goods. Baby products are no exception.

The bulk of buyers- young parents aged 25 to 40 with average income. Surely, many of them are fluent in a computer and can arrange the delivery of the necessary goods.

Selling baby products through an online store significantly reduces the seller's costs. There is no need to rent space or hire a large staff. In addition, storage costs are significantly reduced.

At the same time, to promote a web page, you will need to invest a certain amount of money so that the site stands out favorably from competitors. It will be necessary to resolve the issue of payment and delivery. If self-pickup is possible, it will be necessary to rent a small office space. If the client will arrange the delivery of the order, the courier's assistance will be required.

Ideally, you can combine the sale at a stationary point and through an online store. Thus, you can significantly increase the number potential clients.

Children's goods rental

A relatively new service that has already become in demand is the rental of goods.

For this type of activity, both goods that are in seasonal demand and goods that are suitable only for a certain age are suitable.

Enough profitable business- rental of New Year's and festive costumes. As a rule, the baby can wear it only once, so the item remains in good condition. To organize rental services, you will need to purchase costumes for different ages. Great place to find potential clients - schools as well as institutions additional education where the New Year trees and festive events are held. As a rule, clients of such companies become permanent and recommend the company to their friends.

Another product that will be in demand for rental is car seats. Such an accessory is useful for a trip for several days. In addition, some car seat models are suitable for short-term use (a month or two). Therefore, it is more advisable to rent them than to buy new ones.

In addition, you can rent sports goods, toys, clothing and even books.

In order to draw up the correct assortment of the future rental point, you should study the assortment of nearby stores. Ideally, you should go there as a buyer and find out what is in high demand, what the target audience is missing.

Highly important service that should be provided to your customers - the option of redemption. If the child really likes the toy, the parents should be able to buy it. This will bring in most of the income from the business.

Another interesting service- the opportunity for clients to donate their belongings. Perhaps this service will not bring a lot of profit, but in this way it is possible to significantly increase customer loyalty.

Another idea for a baby products business

If you have a teacher training or hiring such staff, you can organize a center for leisure with children. This can be a small space with a play area where customers can leave the child under the supervision of a caregiver for several hours. The service can be used regularly or as needed. The main thing is that adults feel confident in this center and can safely leave the kids there.

Trade in baby clothes- a profitable business with a constant turnover. Children grow up quickly and need to replenish their wardrobe regularly. Most parents try to dress up their baby in new clothes, so it is extremely beneficial to provide the buyer with this type of product. The main feature of the children's manufactured goods industry is the price level.

The correct choice of a benchmark in terms of cost allows you to gain a foothold in a certain niche in the market, have a constant flow of buyers and successfully fight competitors. So, the first thing to do when deciding to sell children's clothing is to determine which target audience you will provide the goods. There are 3 options:

Cheap clothes.
Clothing for the middle class.
Luxury goods.

Each of these categories has its customers and can be profitable, since the incomes and interests of the population are different. Someone is trying to save money by choosing cheap clothes, others are financially secure and prefer to buy expensive things for the baby, without thinking that in six months or a year the child will grow out of them. Experts suggest that beginners take a closer look at the middle class. With this category of products, there is least of all the risk of "burnout". People with an average income are quite stable in acquiring new good quality things for their children at an average price. In addition, according to statistics, they make such purchases more often than others.

You should familiarize yourself with children's fashion, make a list of the most popular products, study the size table. In clothes, not only growth is important, but also fullness, since children are different. The store needs to provide variety not only in models, but also in sizes. This will allow you to have things for kids with different physical characteristics, that is, to reach a larger number of interested buyers. Information about current products can be found in magazines, on Internet sites, in retail outlets with similar products.

The assortment should be varied, including not only clothes, but also underwear.

Subsequently, it will be possible to add shoes, accessories, children's gadgets, toys. Having come to the store for a dress or shirt for a child, parents, looking at the rest of the goods, will definitely remember about tights, panties or socks that should be bribed. Seasonality should also be taken into account and part of the proceeds should be left for the purchase of new consignments of goods, in accordance with seasonal demand.

Investment size

Step-by-step instruction

Your store should be located next to the bus stop public transport and convenient parking for cars. The location near children's institutions will give an additional advantage in the struggle for attendance, but these should not be entertainment facilities (circus, children's theater, entertainment center). People go to these places to have fun, and in most cases they are paid. The money already spent there will stop parents thinking about buying clothes. They will think that they have already spent enough on their child today.

With detached buildings rented for a store, it is advisable to break up flower beds, install benches, put a large figure of a cartoon character at the entrance, that is, create comfortable conditions and aesthetic appeal. Do not forget about the ramp or the concrete entrance at the entrance, as many parents will come with strollers.

If you decide to rent a boutique in a mall, try to choose a shopping center that is already familiar to the buyer, otherwise there is a risk that this trade object will not be promoted and the buyer will not come. A shopping center that sells mainly clothes for adults and children is ideal. People will go there to buy clothes. For a children's clothing store, the right place is of great importance, since these products, although they are very popular, do not belong to the category of essential goods.

It is very important to correctly design the store front. The sign and color scheme of the decoration should be bright enough and correspond to the theme of childhood. They are designed to form in adults associations associated with children, causing affection, responsibility, care, love - the feelings that they have for their babies. At the same time, the interior design should be in soothing colors so as not to distract the attention of buyers from the goods.

The documents

Opening a children's clothing store, you can act as an LLC or an individual entrepreneur. We are talking about a retail store, that is, interacting with individuals... In this case, the registration of individual entrepreneurship is more profitable, since you can switch to a simplified option for paying taxes. This will help reduce tax collection and reduce the amount of paperwork required. Having issued an individual entrepreneur, you need to think about the type of tax regime under which your company will operate. For retail 3 types of clothes are suitable for children:

UTII - single tax perfect for a small area up to 30 sq. meters, where no more than 2 sellers work. The cash register is optional, you can limit yourself to issuing sales receipts.
PSN - buying a patent will be appropriate for a store up to 50 sq. meters. A cash register is not required now, an NIM is enough, however, by 2018, an online cash register may be required.
USN (6% of profit) - used for large retail space with a large staff.

Acquiring will give an additional plus in the eyes of buyers, that is, accepting bank cards for payment. However, in this case, you will need cash machine that prints out the nomenclature of goods with the price, discount and cost of each item separately. Product certification is required. However, if you are not a manufacturer of goods, certificates must be required from suppliers. The availability of medical records from sellers is also required.

Opening checklist

Is it profitable to open

The cheat for a children's assortment is much higher than for an adult: 100-200%. The demand for clothes for children is determined by the fact that babies grow up quickly, and the wardrobe has to be updated. This contributes to a profitability of 15% of the store's turnover. Such a profit corresponds to the average level of profitability, therefore, a business based on trade in children's clothing can be called profitable and stable.

* Calculations are based on average data for Russia

A children's clothing store is the best idea for a business, especially if you have no or very little experience in entrepreneurship yet. The main advantages of this business include high profitability and almost a "win-win" product. Children's clothing, which can be quite comparable in price to clothing for adults, is in constant demand. Children's wardrobe is updated many times faster than an adult, and loving parents will be the last to save on their children. Fashion trends, although they are present in this segment, do not play so much important role as in clothing for adults. This means that clothes that were not sold out last season do not lose their relevance.

Market research

However, before opening a children's clothing store, like any other business, it is required to conduct preliminary work planning, market research and finding a free niche. In general, the situation on Russian market children's clothing is rated as favorable. In 2005 alone, its share was 12% of the total capacity of the clothing market, and in 2014 specific gravity category reached 20%. In addition, children's retail is considered the most stable: even during the crisis, its turnover increased by more than 10%, while the segments of women's and men's clothing lost more than a third of their value. As the birth rate increases, so does the proportion of buyers of children's clothing. Now they make up almost 10% of the total population of our country.

According to analysts, the market is growing not only intensively, but also qualitatively, which implies an increase in the share of spending on the purchase of children's clothing and the cost of the average check. But there are also certain features that hold back the growth of this segment. These include lower margins (setting, on average, lower prices for children's clothing compared to adults with comparable production and logistics costs), high requirements for materials and production technologies used, as well as competition retail stores with clothing markets. The lives of small entrepreneurs are greatly darkened by numerous popular joint purchase (JV) sites, where participants jointly purchase goods in bulk from suppliers. At the same time, they enter "real" stores only to try on things, and then order them through the joint venture.

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In the children's clothing market, the most popular are clothing in the low and medium price category. The share of premium and luxury clothing is 12% in total. In the women's clothing market, this price category is 15%, but the purchasing power of the latter is much higher. Until recently, the market of luxury and premium class clothes for children was considered promising, since in large cities there was a tendency to choose children's clothing brands similar to adults. However, now, due to the unfavorable economic situation, it is not worth choosing this direction. In addition, revenues from the sale of expensive clothing are not as high as they seem: the costs of promotion and production (as a result, the purchase) of clothing are higher, and the return on investment is lower than in other price categories.

However, there are certain risks in the budget segment of children's clothing. They are connected, first of all, with the fact that the cost of production of children's clothing, in general, is comparable to that of an adult, but parents, on the one hand, do not want to pay a lot for clothes, from which a child will quickly grow up, and on the other hand, they expect high quality. ... As a result, the retail margin for children's clothing in the budget price segment turns out to be low. It is difficult for individual stores to compete with chain stores, hyper and supermarkets that also sell children's clothing, and clothing markets. Experts advise to rely on turnovers, since only the economies of scale can compensate for the low mark-up, but for a small clothing store, even if it is well located, it will be almost impossible to achieve high turnovers.

However, this does not mean at all that it is worth completely abandoning the idea of opening a children's clothing store. The main thing is to correctly assess the demand and study the range and pricing policy of competitors. If you can meet the existing demand and find a supplier of products with the best combination of price and quality, as well as find a good place to open a point, then your business will be successful. When assessing, take into account the number of children's clothing stores in your city and the number of people that live in it. On average, a family spends about 10-15 thousand rubles a year on clothes per child (of course, in the regions and in the capital, this figure will differ greatly from the average).

Children's clothing store: business registration and premises search

First you need to register as individual entrepreneur... It makes no sense to open an LLC if you plan to work exclusively with individuals. The tax burden for individual entrepreneurs is much lower, and the workflow is less (although you still have to tinker with paperwork). Registration as an individual entrepreneur is cheaper than an LLC and takes less time. If your plans include wholesale other children's clothing stores, the form of society with limited liability in this case it would be preferable. When registering, indicate the following OKVED codes:

52.42 Retail sale of clothing,

52.42.1 Retail sale of men's, women's and children's clothing

52.42.2 Retail sale of underwear

52.42.5 Retail sale of sportswear

52.42.6 Retail sale of hosiery

52.42.7 Retail sale of hats

Ready-made ideas for your business

52.42.8 Retail sale of clothing accessories (gloves, ties, scarves, belts, suspenders, etc.).

Even at the stage of filling out all the necessary papers, start looking for premises for your children's clothing store. Finding a suitable option will not be easy. It should be located in a busy place where there will be a minimum of competitors. Ideally, this is a shopping center in a large residential area with high traffic. It is not cheap to rent, but experienced entrepreneurs argue that this option is generally preferable to a separate store. In order to place all the goods in a children's clothing store, large areas are not required. Clothes are oversized goods. It can be compactly positioned on racks, displaying some of the most beautiful models on mannequins in the showcase. When renting an area in a shopping center, you get several advantages at once, including the ability to place your advertisements on the facade and on the territory of the shopping center and the target audience (mothers with children of different ages). However, this option will not work if the same shopping and entertainment center has one or even several chain stores children's clothing in the same price range that you will have. If, for example, in the same shopping center there is a store of the chain " Child's world», Then you can take a risk and bet on expensive branded clothing. Still, it is better to consider other options for opening a point.

Ready-made ideas for your business

The rental price in the mall is quite high. And the lease terms are also not suitable for all start-up entrepreneurs. If you decide to look for a room in a separately located building, give preference not to the city center (where rent is also not cheap), but to a large bedroom area. Proximity to the market or shopping and entertainment center is an additional plus. It is advisable that your store is not located in the depths between houses, where only residents of nearby houses can find it, but near a busy road. A bright, conspicuous sign will be an additional way to attract the attention of potential buyers. Experts advise beginners, when choosing premises for a free-standing store, to focus on the so-called "points of attraction" - the most visited places in the area. These, in our case, include kindergartens, schools, children's development centers, grocery stores etc. In practice, this advice may not work at all. Buying children's clothing is usually not momentary. Typically, parents go to children's store purposefully, knowing what exactly they want to acquire. It is unlikely that someone on the way to the grocery store will accidentally pick you up and buy a winter overalls. Therefore, you should not get attached to such points.

The issue of store renovation and design deserves special attention. If we are talking about a non-branded store with inexpensive children's clothing, then designer delights will be completely useless. It is quite enough if your store is clean and comfortable inside. Renting a small room will cost from 30 thousand rubles per month (the exact cost depends on the region, area and location of the point). Minimum repairs, if necessary, will require another 50 thousand rubles or more.

Do not forget that your store must comply with the requirements of Rospotrebnadzor, State Fire Inspection and Trade Department, which are spelled out in regulations, rules or laws. In particular, Sales Department looks at the implementation of the "Trading Rules certain types goods ”, especially with regard to store equipment. Rospotrebnadzor requires the implementation of the Sanitary Rules reflected in the PLC - a laboratory control program that is created on the basis of SanPiN and GOST. Any retailer is required to have this Program. The fire inspection is guided by Federal law dated 21.12.1994 No. 69-ФЗ "О fire safety"by issuing permission to open a store.

You will also need a special retail store equipment and furniture. The minimum set of equipment includes racks, racks, shoe cabinets, mirrors, hangers, showcases, and a cash register. Furniture should be designed for children of different ages (depending on the assortment that will be presented in your store). If the variation in age is small (for example, you sell clothes only for babies or preschoolers), then you can get by with five or six mannequins. If the assortment is wide enough, then at least nine dummies will be required (three for each age group: preschoolers, younger students, adolescents). Don't forget to place mirrors in the fitting rooms. If space and budget allow, then you can also equip a children's corner with a board or table for drawing. Some shops have a TV showing cartoons. This will distract the child while the mother picks out things for him.

Assortment of children's clothing store

Ready-made ideas for your business

The main revenue for such stores comes from the sale of outerwear (over 80% of total revenue). In second place in terms of profitability is underwear, knitwear and various accessories. However, this does not mean at all that it is necessary to limit the assortment only to these positions. It should be varied and include models for any occasion - from sports and walking options to festive and solemn ones. If you have no experience with children's clothing, then take a stroll through the shops of competitors and see what their range includes.

It is better to start with small volumes, since the assortment for all major age groups will require a large area and experience in the procurement of such a product. You can limit the volume by choosing one or several age groups with the prospect of further expanding the range, taking into account customer demand. To the most simple product includes clothes for newborns and nursery group... Experts advise to give preference to products made from natural materials of attractive design and, which is no less important, at affordable prices. But this advice is not universal. The fact is that only one clothes in this age category you won't earn much. If you choose this particular option, then there are two ways.

You can bet on expensive gift items (basically, these are checkout sets, photo shoot clothes, luxury envelopes and bedding for newborns). As a rule, such clothes are purchased not by the parents themselves, but by their relatives and friends as a gift to the newly-made mom and dad. In this case, considerations of practicality and cheapness do not work. This option is suitable if the shopping center where you open your store has other points of sale selling children's clothing at budget prices. By giving preference to the luxury and premium categories, you will work in your own niche without entering competition with other shops. If, according to your assessment, such a boutique turns out to be unprofitable (for example, for a small town this is not the best option), you can open a clothing store for newborns and children under three to four years old at affordable prices. But in this case, you will have to expand the assortment, adding, in addition to clothes, various accessories (for example, feeding bottles, nipples, etc.), toys, baby bedding and diapers, music books, etc. in a separate building. In a shopping mall, most likely, you will not find enough target audience.

The next age group to bet on is children who attend Kindergarten... Clothing for them should be comfortable, practical and attractive in design. Highest demand use models of the middle price category, made of natural and at the same time wear-resistant materials. Special attention should be given to the lingerie group and jerseys. By manufacturers, consider Russian brands that develop designs in our country, and the models themselves are sewn in China. Their products are different affordable prices and good quality.

Clothing for junior and middle school students is a rather difficult category. It is not recommended to contact her if you do not have a lot of experience with such a product. The fact is that the child himself begins to take part in the choice of such clothes. Moreover, he is guided, as a rule, by considerations of "fashion", but this fashion develops absolutely spontaneously (for example, what one of his classmates has is becoming fashionable). However, the assortment for this target group is dominated by school uniform and various variations on this theme (trousers, vests, shirts, sundresses, dresses, skirts, blouses and jackets). The price category in this case is practically unlimited: both affordable and expensive things will be in demand. However, the specialization of your store will determine its location and promotion methods, so you will need to decide on it in advance, even before looking for space for rent.

If you are betting on the versatility of the assortment and are going to sell clothes on different age, then it is advisable to make a breakdown by contiguity of groups (for example, clothes for newborns and a nursery range, clothes for children of senior preschool and primary school age).

As for the suppliers, the products of Russian, Chinese, Polish and Turkish manufacturers have proven themselves well. More and more often, entrepreneurs prefer domestic brands, primarily due to lower prices, which are quite understandable, because Russian manufacturers do not spend additional funds on customs clearance and delivery. Traditionally, it is believed that the quality of products of Russian factories is better than that of Chinese or Turkish factories, since they develop their own technical conditions still guided by Soviet standards. Unfortunately, this does not always correspond to reality, therefore, before purchasing products from a new manufacturer, take a small batch "for trial". But avoid strangers trade marks also not worth it. Recently, a large number of small sewing enterprises have appeared, which sew products in small quantities, but with an original design, high quality and low prices... Some of them have their own narrow specialization (for example, some produce exclusively envelopes for babies from designer fabrics, while others - smart dresses and costumes for preschoolers). Perhaps working with several manufacturers at once will not be very convenient than with one supplier. But this way you get additional competitive advantage- a unique assortment. Just be prepared for the constant search for new models, since competitors are also on the alert.

Domestic manufacturers have two more advantages: the presence of all required documents(their goods are certified directly at the factories, so you do not have to certify anything yourself, as when working with foreign companies), as well as more convenient ordering conditions. When working directly with the factory, you will be able to agree on the release of not a whole range of sizes, but selectively, and also get the opportunity to agree on the release of individual dimensional grids. In the process, you will notice that some sizes are more in demand, and some are lying on the shelves. WITH foreign companies it is unlikely that it will be possible to agree on ordering goods with incomplete size ranges.

You can find domestic manufacturers of children's clothing via the Internet. After you confirm that you are an entrepreneur (for this, a copy of the constituent documents is usually provided), you will receive access to catalogs with wholesale prices and will be able to conclude an agreement for the supply of goods. The goods are shipped on a prepaid basis and are delivered, as a rule, transport company if the supplier is located in another city.

Working with foreign manufacturers requires experience in organizing the delivery and customs clearance of cargo from abroad. You can shift all the worries onto intermediaries, but the cost of production in this case will increase significantly. Keep in mind that you will need to agree with the seller on the minimum order amount, on the documents that he can provide with the goods, on the terms and conditions of delivery. All this requires time and knowledge. foreign language(at least English). If you plan to work with an expensive product, you will have to go to the seller to check the quality of the product. It will not be difficult to exchange a marriage with a Russian labor manufacturer, but foreign suppliers will not go to the meeting, or the cost of delivery of a defective item will be too high (and you will have to send it at your own expense). Therefore, you will have to decide the issue of defective clothing yourself (as a rule, an impressive discount is set on it, and it is sold at a price even lower than its cost price).

The average mark-up for baby clothes is 125%. The trade margin for cheap products can reach 200%, and for expensive ones rarely exceeds 80-100%.

Let's say a few words about the selection of sellers to work in your store. With a small area, one store located in a shopping center and working according to its schedule (seven days a week from 10 am to 10 pm) will require at least two sellers. The main requirement for the staff is excellent knowledge of the assortment and dimensional grid. It is important that they know what size (in children's clothes it is usually determined by height) what age it corresponds to. In addition to salespeople, you also need an accountant. Although accounting for an individual entrepreneur is much simpler than that of an LLC (if you work on a simplified taxation system), tax accounting it will take too long. Do not forget that you must make mandatory pension insurance contributions based on the wages of your employees and pay personal income tax.

Children's clothing store expenses and income

To open a small children's clothing store with narrow specialization(for example, by age) you will need from 500 thousand rubles. For a store with a universal assortment, you need from 2 million rubles. One-time costs include the purchase of equipment and furniture (up to 100 thousand rubles). Monthly rent of premises (30-50 thousand rubles), wage personnel (from 30 thousand rubles), deductions for pension insurance, taxes, other costs. The profit of a small store is from 80 thousand rubles per month. The payback of such a business is estimated by experts at 12-18 months.

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The children's goods market has always been a very attractive sector in trade for many entrepreneurs, but what can I say, it is still the most profitable and remains very profitable even in times of crisis. All this is based on the principle of the mentality of our people, namely, they do not save on children. So it is, and if, for example, adults can refuse to buy some thing, then they try to buy the best for the child. It is this factor that makes the children's clothing trade competitive business, and at the same time a large number of manufacturers, allows many entrepreneurs to work and take their "place in the sun" in this area of activity.

In this article, we will talk about how to open a small store selling children's clothing and what you need to do for this. We will go through all the main steps of starting this business and you will decide for yourself whether you should work in this niche or not.

Business format

Before you start looking for premises and buying equipment, you need to clearly define the format in which you will work. In fact, the business idea of a children's clothing store should have been put into several subcategories, but we decided to do a more general overview in one article. So, the most popular options are:

- purchase ready business for the sale of children's clothing. This is a very good solution, especially if the point is untwisted and there is already a list regular customers... This is a great start for newbies, but actually find a good option a ready-made business in this area is very difficult. Really profitable outlets are seldom sold.

- opening retail point on the sale of children's clothing from scratch. In this format, you will need to go through all the steps, starting from the selection of premises and ending with the development of a client base. A difficult and very costly path, but often it is with this option that beginners start, launching a small store of children's clothing and accessories in their city, after which it often grows over time into fairly large boutiques.

— commission shop children's clothing. Opening such a business option is especially beneficial during economic crisis... There are a number of points in this area, namely, this is working with used things, but on the other hand, the price tag in such a store is much lower and you can find your customers.

- franchise sale of children's clothing. The least attractive option for starting a business, especially in small towns. There are many different options for franchises with children's clothing, but with this format you will have a number of restrictions, this is the range of goods and work only with certain manufacturers, which may not help to increase sales.

As you can see, there are many formats and they all have their own nuances. The choice is solely yours.

Selection of premises and equipment

First, you need to note for yourself a list of the most profitable places where you can open a children's clothing store. Firstly, these are shopping centers. Young mothers love to go shopping with their children and they often visit shopping centers. Rent good place in a shopping center is already half of the success of this business, especially this will affect the savings in the advertising budget.

Secondly, these are free-standing stores. In such stores, they usually sell some specific product and attract customers with their uniqueness. For example, good quality children's clothing at low prices, or the availability of programs for discounts and other things.

Thirdly, these are clothing markets. On the given time it is profitable to work in this format in small towns. Prices are usually low in such outlets, and there will always be customers.

Fourth, you can open an online children's clothing store and shoot only warehouse space for inexpensive and sell all products using the Internet and online advertising. With the advent of social networks, this option has taken a significant share of sales in this segment.

The size of the premises for a small store can be found from 30 sq.m. and higher. You need to keep in mind that most of the product is a set of all sizes, so this entire assortment will need to be stored somewhere.

Now let's look at what kind of equipment you need to trade in children's clothing:

racks with shelves;
showcases on wheels, for the demonstration of sweaters, outerwear, suits and other things.
shopping baskets in which socks, panties and other rubbish are usually laid out.
racks with hooks, on which a large amount of outerwear is placed with the help of hangers.
storage cabinets for other assortment.

Also, do not forget about the workplace for the seller and provide a small play area for children, with a few toys. This will help distract them while mommy chooses clothes for her baby.

Children's clothing trade rules

One of the frequently asked questions on the Internet is what kind of documents does the trade in children's clothing need? It is quite logical, and we will try to answer it.

choose the organizational and legal form, types of activities and taxation system
conclude a lease agreement
if the landlord has not provided you with all the permitting documents for the premises, you will need to go through all the checks for SES and fire safety on your own
placement of a trade patent, license in accordance with established by law requirements
that you, as a seller, have quality certificates for the goods
organization of a buyer's corner in your department

After fulfilling all these requirements, you will be able to obtain a permit to trade in children's clothing. When starting a business, it is best to consult with a lawyer, since the rules of work in Russia and Ukraine are slightly different and an experienced lawyer will tell you all these points.

Assortment and suppliers

The next step on the way to opening a department for the sale of children's clothing, as in any business, is the selection of an assortment. We will indicate only the main categories of goods that should be presented in such a store.

Separation by gender:

for boys
for girls

According to the age:

for newborns
from 1 year
from 3 years old, etc.

By product groups:

outerwear: jackets, coats, vests
hats, scarves, mittens
overalls, envelopes
jeans, trousers, pants
sweaters, shirts, blouses
tracksuits
bodysuits, sliders, bibs, tights, socks, underwear and much more.

Your assortment will depend on start-up capital and perhaps at first, when starting a small business selling children's clothing, you choose a narrower segment of goods with a subsequent expansion of the range.

To find suppliers of products, you can either cooperate with sellers at wholesale clothing markets, or else look for factories in your country and order the goods directly.

Also, now there are a huge number of representatives of various manufacturers of children's clothing who are ready to cooperate even with small stores. There is a huge choice and you need to choose the most profitable and cost-effective product. Of course, you should not include in the assortment not high-quality children's clothing from China, unless the seller will provide you with all the certificates for this product.

Advertising

Nowadays, with a huge competition in the market for children's clothes, it is not enough to say that I want to open a children's clothing store in my city. To promote it, you need investments in advertising.

Here is a list of the main sources of clients:

media announcements
distribution of leaflets with promotions and discounts on goods
discount program in your store
advertising on the Internet, namely contextual advertising to your online store and its search engine promotion in various product categories
advertising on social networks. In fact, promoted groups on social networks can bring the lion's share clients, while often on hot goods queues line up there.

Don't forget about an interesting name for your store and a bright sign.

How much does it cost to open a children's clothing store?

Investments in this business will be different in each case. It all depends on the price range of goods, assortment, store location and other factors. We will provide a basic list of expenses.

Premises rental - $ 250 - $ 300
Taxes - $ 150
Seller's Salary - $ 220
Initial purchase of goods - $ 15,000 - $ 20,000
Purchase of equipment - $ 1500 - $ 2500
Advertising - $ 550 (+ online advertising).

How much can you earn?

You can earn a lot, especially if you connect social networks, but promotion of a business selling children's clothes will take time and money, you need to be ready for this.

The average mark-up for children's clothing ranges from 50% to 110%. But at the same time, there are a number of product groups where the margin can be up to 130%.

Based on these numbers, you can roughly estimate the volume of sales required to pay off the business.

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