All about shoe repair. Opening a shoe repair shop as a promising business. Demand and social groups

Attachments: from 300 000 rubles

Payback: from 18 months

Entrepreneurs are looking for ideas with a minimum investment and quick payback periods. Shoe repair is just what you need. In the article you will clearly see what is required to implement this business.

business concept

A shoe repair shop is one of the most reliable types of business. The main plus is security from changes in the economy.

The shoe workshop has customers both in times of crisis, when the townspeople cannot spend money on buying new shoes, and in a period of general prosperity, when people can afford extra boots that need to be repaired sooner or later. Either way, the entrepreneur wins.

The target audience consists of four groups:

• financially secure customers with expensive and high-quality shoes - from time to time even they need to be repaired (worn out soles, worn out heels);
• middle-class people who want to extend the period of wearing shoes or restore a pair that is still wearable;
• young people who do not know how to take care of things - they bring shoes with a high degree of wear;
• pensioners - buying a new pair is difficult for them: hard new shoes are difficult to break in because of sore feet, and they also do not always have extra money.

Most of the clients are women.

What is required for implementation?

The key points of starting a business are a suitable premises, purchase of equipment, acquisition of Supplies, arrangement of the working area and legal registration.

Suitable room. Locate a shoe repair shop in a place with a large daily flow of people. The best option is a place on the market. Firstly, the cost of rent is low, and secondly, you do not have to spend money on repairs, since a market stall is not expected to have the style and decoration of a boutique.

Another option is a supermarket: it is always full of people here. Also, customers often go to comfortable large stores. But you have to spend money on rent and stylish repairs. These investments can be recouped by raising prices for services - they can be higher than the citywide ones, since the workshop is located in a passing place.

• customer reception area - chairs, notebook or laptop, table;
• work area - if it is visible to customers - keep order in it. You can put plants in pots;
• relaxation area - sometimes you need to relax: a comfortable chair is ideal.

Economic trick. By renting a room in a supermarket, you can organize there only a pick-up and drop-off point. The hired worker also pays off with customers, writes out receipts. You can repair shoes in any convenient place - even at home.

The main thing is to bring the repaired shoes at the specified time. But work separately only if you are sure of stable orders.

Equipment and consumables. It makes sense to buy used equipment. There is also nothing wrong with Chinese instruments. First of all, you need:

• sewing machine;
• hood;
• lamp;
• multifunctional machine.

The hood is necessary to protect the master from exposure to glue fumes. Despite manufacturers' assurances of its safety, it is still toxic. You will also need two tables and shelves for storing shoes and tools.

List of required materials:

• heels;
• lightning;
• soles;
• overlays;
• heels;
• threads;
• glue;
• nails;
• patches;
• supinators;
• leather.

Do not neglect any of the lists. According to the law of meanness, in the very first orders, shoes with such damage will come across, for the elimination of which you do not have the materials.

Do not look for materials and equipment only on the Internet - find out who can give you unnecessary tools, look through the newspapers. Often they find the necessary things there.

Step by step start instructions

The instructions for starting a business in this case will not be fundamentally different from other similar types of entrepreneurship.

1. The first thing to do is to register as an individual entrepreneur. Afterwards, register tax office and pension fund. Next - get permission from the SES, the fire inspectorate and Rospotrebnadzor. Do not forget to open a bank account for cashless payments.
2. Next, purchase equipment and materials. To decide how much and what you need, consider the season. According to experienced craftsmen, the most common orders are stitching new boots, patching holes and replacing heels. You can also use the trick - buy creams, sponges, laces and shoe horns for sale in the workshop.
3. The next step is finding a room, renting it and furnishing it. And there are tricks here. In supermarkets, light pleasant music always plays - this encourages people to buy, which has been proven by professional psychologists. Don't neglect it.
4. The last step is advertising. Do not hesitate to put up flyers and ads - they still attract target audience. Advertising on radio stations also works well. In large cities, it makes sense to maintain a site.

Financial calculations

Let's give some rough estimates. In each individual case, they will vary depending on various factors - the population of the city, the planned flow of customers and the scale of work.

Start-up capital

External repair of the premises with the replacement of electrical wiring, the installation of lamps and hoods will cost 75,000 rubles. The purchase of equipment will “pull” 200,000 rubles out of your pocket, consumables and related products - another 15,000 rubles. Approximately 14 thousand will go to advertising expenses. Thus, we get start-up capital a little over 300 thousand rubles.

Monthly expenses

Now let's define current expenses- every month you have to pay about 18,750 rubles. for rent, 7,500 rubles. for the Internet and signaling, 7,500 rubles. for the salary of the owner, the same for the salary of the second master, and another 12,500 rubles. - to the receiver. Total - 27,500 rubles. In general, the expense is 66,250 rubles. per month.

How much can you earn

If every day the workshop is visited by 10 clients with an average check of 375 rubles, then we receive an income of 112,500 rubles per month. Subtract from this amount monthly expenses and get a net profit equal to 46,250 rubles.

Payback periods

When recalculating the initial data, we conclude that the workshop will begin to pay off in about 18 months from the date of opening.

Business features

The main advantage of business is reliability. In any economic situation, the master has a stable flow of clients. In case of a recession, offer related services - repairing bags. Also, do not forget about the opportunity to sell auxiliary products. Such a business is suitable for beginner entrepreneurs, since the risks of burnout in it are low, and there are practically no pitfalls.

Conclusion

Before you open a repair shop, study the “terrain”: what is the traffic, are there any competitors nearby, as well as the general level of prosperity of the inhabitants of the area. A business will be successful if such nuances as the level of service, prices and the presence of competition are fully taken into account.

Shoe repair seems to be one of the most affordable and low-budget types of business. Indeed, kiosks and pavilions, where you can replace the heel or glue the sole, are found in a big city at almost every stop. But this format of service remains in demand only among the most unpretentious customers: trying to provide high-quality care for expensive shoes, many citizens prefer to use the services of professional workshops.

So how to open a shoe repair shop with your own hands? First of all, it should be noted that newcomers to this industry have nothing to do: without an in-depth study of the subject, it is impossible to choose the right equipment, properly organize the maintenance cycle and evaluate the qualifications of their employees. Also, marketing knowledge will not interfere: the market has long been occupied by single craftsmen, and therefore the entrepreneur will have to fight with them for each customer. Finally, a certain capital is needed: when using hand tools, even a professional will not be able to meet the growing demands of customers for the quality of work, which means that sophisticated modern machines and special equipment will have to be bought.

Features of the shoe business

Despite the obvious prospects, a shoe repair shop cannot be opened blindly, guided by intuition. When compiling a business plan, an entrepreneur must understand - do citizens really need such a service? The approximate level of demand is clearly illustrated by the following data:

• 10% of domestic and inexpensive imported shoes have to be repaired in the first year of operation. In the premium segment, this figure reaches 3.5%;
• Two years later, the need for the services of a shoemaker appears in 25% of the owners of products in almost all price categories;
• In the third year, 50% of buyers turn to workshops. By this time, imported shoes need to be prevented, while domestic shoes need more serious repairs;
• 75% of the workshop's customers are middle- and high-income consumers. Such citizens do not buy shoes in spontaneous markets and in basement shops, where only inexpensive consumer goods are presented: when choosing a product, they are guided primarily by value for money. Such priorities explain their need for the services of repair specialists: shoes for 5000 rubles are more profitable to put in order than to replace with a new pair.

However, the constant high demand is not the only reason why start-up entrepreneurs are interested in the field of shoe repair.

It can be seen that:

• In any market situation, the owner of the enterprise has the right to count on a stable income;
• You don't need a huge investment to set up a shoe repair shop;
• The organization of activities does not require large premises with expensive repairs;
• There are many ways to develop an enterprise, including the creation of an entire network of local or regional significance.

The main disadvantage of this business seems to be competition: the low entry threshold allows anyone to open their own kiosk. But this accessibility has a downside: most entrepreneurs working in the service sector are rather artisans who have a rather vague idea of ​​the rules of doing business. If you think about how to open shoe repair correctly, then it is quite possible to lure a significant part of their customers to you.

Types of shoe shops

Speaking of shoe repair, many imagine a small kiosk at a bus stop, where a lone master performs the simplest operations. However, workshops of various sizes operate on the market and find their customers, oriented to all existing categories of consumers - from pensioners to bankers:

1. Shoe repair at home. A master who knows how to repair shoes and boots can serve customers in his spare time from his main job. Of course, in this case, the circle of customers is limited to acquaintances, but the cost of maintaining the premises is reduced to zero. Simple equipment and manual devices allow such specialists to earn up to 20 thousand rubles a month;
2. Economy class workshop. Included in the top for beginners. The enterprise is located in a kiosk and is equipped with the simplest equipment that allows to provide basic services. However, due to moderate prices, up to 20 clients visit the workshop per day with an average bill of 200-300 rubles, bringing a single master up to 3,000 rubles in profit;
3. Workshop of the middle level. It usually opens in a shopping center or on the ground floor of an apartment building, in a room up to 50 m². Professional equipment allows masters to expand the range of services, set higher prices and serve up to 40 visitors per day. With an average check of 600-800 rubles, such a flow of customers brings up to 10 thousand rubles of daily income;
4. Workshop of the premium segment. Repairs exclusively expensive shoes of famous brands. For this reason, special technologies and machines are used in the work, and the team is made up of expert craftsmen. Such a workshop should be opened in an elite area where wealthy people live. The flow of customers does not exceed 5–10 people per day, but the average bill reaches 6–10 thousand rubles;
5. Franchise Workshop. Worthy of attention there are almost no offers in the shoe sector. The existing options, focused primarily on comprehensive consumer services, cost up to half a million rubles - for this money you can easily open your own workshop. Therefore, we can say that it is not advisable for a novice entrepreneur to buy a shoe repair franchise.

Shoe shop services

The shoe repair business idea should be focused on the needs of the target audience. Therefore, the list of services must be compiled on the basis of the actual demand for certain types of work, in order to subsequently select the equipment necessary for their implementation. For example, consider how much shoe repair costs in mid-level workshops:

Shoe shop services

Type of work	Price range, rub.
Preventive work
Shoe cleaning	1500–1800
Prevention of low shoes	1800–2200
Shoe Prevention	2200–2500
Boots prevention	2700–2900
Prevention of ugg boots	2200–2500
Replacing the prophylactic outsole	1500–1700
sole repair
Sole gluing	500–1000
Complete sole replacement	1700–3700
Heel replacement	500–1000
Heel replacement	2000–2800
Heel repair	1000–1500
Leather strap on heels	1600–2200
Upper part repair
Zipper Replacement	400–1000
Slider Replacement	250–300
Replacing a button or button	150–200
Stretching in the foot	600–1500
Stretching in the ankle	600–1700
Shaft stitching	1800–3600
Glassage	1500–2000
repainting	1000–3500
Interior repair
Installing an internal patch	450–1500
Leatherette insole replacement	800–1100
Leather insole replacement	600–1000
Arch support replacement	800–1200
Gluing insoles	150–200
Replacing the soft heel	1000–2500

Business registration

The simplest ones can be implemented without registration. The creation of a shoe workshop is not one of them: even a modest kiosk in the yard will not go unnoticed by the inspection authorities.

The procedure for legalizing an enterprise looks like this:

1. To obtain the status of an individual entrepreneur, it is enough to apply via the Internet or personally visit the branch of the Federal Tax Service at the place of registration;

2. When submitting an application, you must specify the taxation system. Small enterprises providing services to the population have the right to use preferential treatment:

• Simplified system (USN);
• imputed income tax (UTII);
• Patent (PSN).

• 95.23. "Repair of shoes and other leather products";
• 95.29.9. “Repair of other household and personal items”.

4. The company must be registered in pension fund regardless of whether the entrepreneur performs shoe repair with his own hands, or hires hired employees for this purpose;

5. To obtain work permits from Rospotrebnadzor and the Fire Inspectorate, a shoe repair shop must conclude contracts for the maintenance of ventilation systems, uniform washing, garbage collection, and the extermination of rodents and insects.

Placement of a shoe repair shop

Like any ready-made business, a shoe repair shop cannot operate without a constant flow of customers. Therefore, in each specific case, it is necessary to study the routes used by representatives of the target group. For example, a place near the metro is suitable for enterprises designed for low-income citizens, since car owners public transport almost never used. From this point of view, sleeping areas look more attractive: there are clusters of supermarkets, shops and institutions visited by all categories of customers.

It is not worth considering the possibility of renting a section in a shopping center: going to such establishments, citizens think more about buying new things than about repairing old ones. Moreover, the rent here is fantastically high, and internal rules require entrepreneurs to design their departments at the appropriate level.

Own pavilion is also not always profitable. Firstly, this format is acceptable for economy class workshops, which excludes wealthy citizens from the number of clients. Secondly, renting or buying a site in a lively place will cost a round sum. Taking into account the cost of the building, such expenses will increase the payback period of the business for years.

Thus, the most convenient option is a room on the ground floor of a multi-storey building or in a separate capital building, located on a street with heavy pedestrian and car traffic. In this case, the entrepreneur will not depend on the whims of the management of the shopping center, nor on the policy of the authorities regarding small architectural forms.

Requirements for the premises

Even the simplest require some preparation of the premises. When creating a mid-level shoe shop, this issue should be taken more seriously: a businessman will have to not only equip comfortable workplaces for employees, but also provide comfortable conditions for visitors. If an inspector and two masters will work at the enterprise, then the required area of ​​​​30–35 m² is recommended to be divided into:

• A customer service area with a workplace for a receptionist and several chairs for visitors waiting to complete an order;
• Industrial premises with workplaces for shoemakers;
• Recreation area where employees can change clothes or eat.

In addition, the entrepreneur will have to figure out how to equip a shoe repair shop in accordance with the requirements of the sanitary service. So:

1. Each master must be allocated at least 7 m² of space for work;
2. The stationary room must be connected to the power supply system, water supply and sewerage;
3. The production workshop should be equipped with supply and exhaust ventilation with air supply in the amount of 20 m³ per hour for each employee;
4. Shoe repair equipment that causes dust and emissions of harmful substances must be provided with local exhausts;
5. When placing a shoe workshop in a residential building, the air exchange system must be installed separately from the ventilation of residential premises;
6. Combined lighting is installed in production shops. The level of illumination of workplaces should not be less than 500 lux;
7. In a separate room for shoe repair, the recommended ceiling height is 3.3 m. In a residential building, you can proceed from the actual height of the floors;
8. The shoe shop must have a separate entrance that is not connected to other living quarters in this building.

Shoe repair equipment

Many beginners mistakenly assume that shoe repair is a set of standard manual operations requiring simple tools. Today, most of the procedures are performed on high-tech machines that allow you to quickly put in order even the most worn pair of boots. The specification for such equipment for a mid-level shoe repair shop might look like this:

Shoe shop equipment

Position	price, rub.	Quantity, pcs.	Amount, rub.
General systems
Security and fire alarms	–	–	26000
Fire extinguisher	2500	4	10000
General lighting	–	–	25000
Power supply system	–	–	20000
Switchboard	6400	1	6400
Basic equipment
Shoemaker's work table with tiles	27500	2	55000
shoe rack	5600	2	11200
Roller chair	3500	2	7000
Hood	13800	2	27600
Equipment table	2500	4	10000
Sleeve sewing machine	72100	1	72100
Single needle sewing machine	28600	2	57200
Edge down machine	31000	1	31000
grinding machine	25000	2	50000
Shoe combine with cutter	61000	2	122000
Cabinet for drying and disinfection for 10 pairs	55700	1	55700
Sole and heel press	73600	1	73600
Hardware press	950	1	950
UV Activator	32400	1	32400
Hole punch manual	1050	2	2100
Industrial hair dryer	2500	2	5000
Foot stretch	17000	1	17000
Calf stretch	12900	1	12900
Electric drill	3200	2	6400
Shoe paw	2400	2	4800
Shoe measuring device inside	1200	1	1200
Nail burner	3600	2	7200
Hand tool
Set of shoe tools 20 pos.	3500	2	7000
Hardware installation kit	450	2	900
Rubber circle for harvester	2800	2	5600
Leather circle	3300	2	6600
Woolen circle	750	2	1500
Set of machine needles	50	4	200
Shoe hook set	30	10	300
Set of shoe needles	25	10	250
Combine cutters	1200	5	6000
Stepping Punch Set	1300	2	2600
Set of shaped punches	1900	2	3800
Cutting mat	2500	2	5000
Extraction pliers	650	4	2600
Shoe scissors	750	2	1500
Shoe rasp	550	6	3300
Set of matrices for eyelets and buttons	450	2	900
shoe hammer	250	4	1000
Personal protective equipment	750	4	3000
office equipment
reception desk	15000	1	15000
Office table	3000	2	6000
Chair	700	4	2800
Online cash desk	10000	1	10000
Computer	16500	1	16500
a printer	5200	1	5200
Stationery	–	–	5000
Consumer corner	2000	1	2000
Filing Cabinets	3200	1	3200
Rest zone
Table	1800	1	1800
Sofa	7500	1	7500
microwave oven	2300	1	2300
water heater	6000	1	6000
Electric kettle	700	1	700
Hanger	2300	1	2300
Rack for finished products	3500	2	7000
Bathroom set	12000	1	12000
Total:			907100

Suppliers and raw materials

In repair work, the master uses many different consumables - leather, glue, dyes, polyurethane, finished soles, accessories. In order for the activity of the enterprise not to stop, it is necessary to provide employees with a known supply of such raw materials. Before you open a shoe repair shop, you can buy a little of everything, but later you will have to adjust the list according to the level of demand for certain types of work.

The easiest way to order consumables is on the Internet: here are the sites of dozens of large and hundreds of small ones. wholesale suppliers. Premium segment enterprises often purchase raw materials abroad, directly from the manufacturer, while entry-level and mid-level workshops are content with an assortment Russian intermediaries and Chinese trading floors. Below is a sample list chemicals and parts consumed by an average enterprise during the month:

Shoe shop consumables

Position	Price	Qty	Amount, rub.
Repair Parts
Shoe leather	2500 rub./m²	1	2500
Cover for heels	400 rub./m	4	1600
Polyurethane outsoles	120 rubles/pair	30	3600
Rubber for outsole profiled	1500 RUB/m²	2	3000
Sheet polyurethane	3800 RUB/m²	1	3800
Arch supports	12 rub.	10	120
Leatherboard for insoles	450 RUB/m²	2	900
insoles	100 rubles/pair	30	3000
soles	250 rubles/pair	30	7500
heels	220 rubles/pair	30	6600
heels	25 rubles / piece	150	3750
shoe nails	200 rub/kg	1	200
Sandpaper	300 rub./m	4	1200
Lavsan threads	100 rubles / piece	10	1000
Lightning	40 rubles / piece	30	1200
Velcro	50 rub./m	30	1500
Accessories, buttons, eyelets	5 rubles / piece	120	600
Glue brushes	60 rubles / piece	10	600
Chemistry for repair
Polyurethane adhesive	600 rub/kg	2	1200
Polychloroprene adhesive	330 rub/kg	2	660
Solvent ethyl acetate	250 rub/l	4	1000
Skin paint	1200 rub/l	1	1200
Suede paint	4000 rub/l	0,5	2000
Aerosol impregnation	500 rubles / piece	4	2000
Leather cleaner	1200 rub/l	0,5	600
Suede cleaner	2800 rub/l	0,5	1400
Leather polish	4400 rub/l	0,5	2200
Stretch liquid	3200 rub/l	0,5	1600
Skin restorer	18000 rub/l	0,1	1800
Total:			58330

Shoe shop workers

By implementing any, the entrepreneur gets used to doing everything on his own. However, in the case of a shoe shop, this is possible only when working in economy class: to create more large enterprise without hiring additional employees will not work.

At this stage, a problem arises - where to find craftsmen who know how to handle professional equipment and understand shoe repair? To solve it, you can use one or more of the following methods:

• Try to find employees among graduates of specialized educational institutions;
• Place ads in newspapers and on job search websites;
• Hire young people with no experience and teach them the intricacies of craftsmanship on their own.

In general, the business plan for a medium-sized shoe repair shop should provide for the employment of several specialists working in shifts:

Shoe shop employees

How to attract clients?

Shoe business promotion is carried out in two stages: first, you need to attract customers to the workshop, and then keep them. Repeated visits are usually provided with impeccable quality of work and a high level of service. But convincing potential customers to refuse the services of competitors is somewhat more difficult.

This is facilitated by:

1. Appearance of the workshop for the repair and manufacture of shoes:

• First of all, it is necessary to carefully arrange the facade and the entrance group. For clients, the reputation of a workshop is closely tied to its appearance;
• You will also need a noticeable sign with illumination in the evening. The name and logo of the workshop should be unambiguously associated with shoes.

• An addition to the sign is a pavement sign. It should contain only brief information about the workshop services so that the text is easy to read on the go;
• If the entrance to the room is poorly visible from the road, several signs can be hung on the pillars and walls of the nearest houses;
• It’s a good idea to install a citylight or other structure directly on the roadway to attract the attention of motorists.

• Citizens usually look for shoe repair shops close to home. Therefore, it is advisable to put leaflets in the mailboxes of neighboring houses;
• Business cards with the address and a brief listing of workshop services are also needed. They should be distributed to all visitors and customers.

• Advertising on the Internet should lead the visitor to the site of the workshop. In this case, a one-pager with prices, contacts and work schedule is enough;
• Banners with a link to the site can be placed on popular city forums and other sites frequently visited by local residents;
• Groups in in social networks can be made useful for business if you publish tips and useful articles on shoe care here.

5. Other marketing activities:

• In the shoe repair business plan, you immediately need to include the cost of buying a uniform. Accurate masters inspire confidence in customers;
• Each visitor should be friendly and welcoming. People like to be given special attention;
• Finally, you can give customers inexpensive souvenirs with a logo - pens, calendars, magnets. Each order should be given in a branded package.

However, all advertising spending will not lead to the expected effect if customers see a “Closed” sign on their way to work or on their way home. Therefore, the working hours of a shoe repair shop should be as convenient as possible for citizens: you need to open no later than 7-8 in the morning, and close no earlier than 8-9 in the evening. It is also desirable to work at least half a day on weekends: many people deal with everyday problems on Sunday.

How much does it cost to open a shoe shop?

The initial investment in a business is determined by three factors: the format of the enterprise, its location and the size of the city in which it opens. To equip a medium-sized shoe workshop in a residential area of ​​one of the major regional centers, about 1.4 million rubles will be needed:

Investing in shoe repair

Article	Amount, rub.
Registration of a shoe shop	800
Rent for renovation 30 m²	21000
Premises renovation	60000
Workshop Equipment	907100
Connection to engineering networks	20000
Connection of communication lines	2000
Signboard and pillar	30000
Corporate website	15000
Printable advertisement	25000
Administrative expenses	8000
Consumables	58330
financial reserve	250000
Total:	1397230

Probably, fans will find this amount significant. However, reducing it is difficult: to do this, you will either have to reduce the number of jobs and lose in the speed of service, or abandon professional equipment and sacrifice quality.

The next step is to analyze the monthly costs of a shoe repair shop, taking into account all production and administrative costs:

Workshop running costs

Related videos

To achieve maximum profitability of shoe repair, a ready-made business should be built taking into account the real needs of consumers for such services. The same statistics will provide the initial data for the calculation. In an area with a population of 5,000 people:

• Sooner or later, 50% of shoe owners will turn to workshops. Half of them will prefer economy class kiosks, so 25% of the audience will get quality service. In absolute terms, the client base will be 1250 people;
• Given the male modesty and female passion For collecting shoes, on average, one citizen has five pairs of shoes. Therefore, it can be expected that the workshop will complete approximately 6250 orders per year (17-18 orders per day);
• The mentioned economy class kiosks will be mainly engaged in low-cost operations. Due to this, the average check of the workshop will increase to 750-800 rubles. In this case, the daily turnover will be 13,600 rubles, and the monthly turnover will be 408,000 rubles.

Shoe shop payback calculation

Conclusion

Shoe repair is a business that, even in the format of a small kiosk at a bus stop, can be done for decades. However, the lack of progress is a losing strategy: without development and self-improvement, an entrepreneur runs the risk of hopelessly falling behind competitors and losing all their advantages. However, there are several available ways to gradually conquer the market:

1. First of all, don't give up hard work, for which handicraft workshops do not want to take on. If you have the necessary equipment, you can fulfill such an order with high quality, and as a result, get a loyal client;
2. Another way of development involves the purchase of more advanced equipment and the development of complex repair technologies. In the end, you can do tailor-made products and think about;
3. Finally, an extensive development option deserves attention - the construction of a whole network of workshops covering one or more price segments within a city or district. So the entrepreneur will be able to squeeze out almost all competitors.

Article

Amount, rub.

Why Shoe Repair?

This type of service is one of the most stable in terms of protection during crises. Even if the economic situation in the country worsens, at this moment the shoe business not only does not risk going bankrupt, on the contrary, it receives additional profit. The poorer the population, the more often shoes will be repaired - there is no money for new “shoes”!

The master will not be left without work even in the case of general prosperity - the more shoes and boots are bought, the more often they will be carried for repair. In any case, you can always earn your piece of bread and butter.

As practice shows, the checking authorities are not very interested in shoemakers. Although you need to be prepared for the fact that you still have to repair the shoes of the tax and the shoes of the prosecutor's office. This is an extra plus of the profession, since too close interest of the state in business often ends in failure.

Another advantage is that the cost is minimal. Basically, the price includes the work of the master. And this concept can be manipulated quite boldly - it all depends on reputation.

Why aren't others doing this?

Probably every successful businessman is perplexed: why don't other people who complain about poverty think of doing the same thing as him? After all, it is difficult, but so profitable! So in the case of opening a shoe repair business, everyone will be overcome by doubts. Standard thoughts: "If it brought income, everyone would be engaged in repairs."

"I'm sure I'm going to burn out because I've never been in business." “The authorities will “eat” me.” This is all fundamentally wrong. When organizing a small business, you need to act according to the Napoleonic principle: first get involved in a fight, and then sort it out. You need to think in a positive way. If no one takes up this, it means that there is a good niche that can be filled.

You also need to consider that repairing shoes is hard daily work. And now it is fashionable to be a PR man, a lawyer or, at worst, a journalist. And many will prefer to work for a penny in the office and brag about their profession than to earn normal money in a serious business.

Why should you read this guide?

Below will be described step by step how to organize your own business without loss. The goal is to give the reader detailed, and most importantly, practical advice. Therefore, those who had already gone through all this at one time, having received a unique experience, were chosen as experts.
It is not for nothing that folk wisdom says that smart people learn from the mistakes of others.

We tried to cover all aspects: from paperwork to the choice of suppliers and the art of marketing. Without this, there is nothing to do in the modern market. Get ready for the fact that you will have to urgently acquire new knowledge and restructure your thinking. Consider the legislation - so as not to pay extra money.

Marketing - to make the business really profitable. Economics - to know what laws will develop your business. It is clear that it is impossible to become a professor after reading one article, but it is simply necessary to know the basics. However, since you have read up to these lines, it means that you are ready for learning.

Attention, start!

• Brief introduction. Overview.
• Start: collect papers.
• We count and invest: prices and costs.
• Marketing and advertising.
• Expansion: business expansion.
• Tips "experienced".
• When You Can't Say "Yes" short review legislation).
• The art of selling increases profits (tips for communicating with customers).
• Merge and Conquer (sales ideas additional services and goods).
• In the footsteps of the "sharks" (tricks large companies that can be adopted).
• Happy End: Summing up/

Without a piece of paper - nowhere. Let's go to entrepreneurs!

Where do we start? From registration!

In our country, relationships with money, as well as with women, are subject to mandatory registration. Only not in the registry office, but in the relevant authorities.
It's pretty easy to become an entrepreneur these days.

First you need to contact the tax office, which is closest to your place of residence. Most likely, you relate to it territorially. If you live in one place and are registered in another, officials should tell you the address of the institution where you should apply.

The fact is that you can do business anywhere, but you need to register an individual entrepreneur only in the tax office to which you are “attached”.

paper details

To obtain a covenant certificate, you must provide the following documents:
A completed application form P2100. Writing it is not the easiest thing, but the tax office usually tells you what to write and what not to write.
The application must be certified by a notary.

After the notary, it will be necessary to pay the state duty - to pay the state for the right to engage in commerce. Do not forget to specify the budget classification code in the tax code - it must be indicated when paying. You can pay for registration only in the branches of the RBU.
Next, you should provide the following papers to the tax office: a notarized application, two copies of the passport, a copy of the identification number individual, a check from the bank confirming that the state duty has been paid.

After that, you need to wait five days. That is how long, according to the law, the registration of an individual - an individual entrepreneur. The tax office should issue a receipt, which will indicate the list of documents you provided, as well as the date the certificate was received.
Arriving at the specified time, you will need to show the same receipt, as well as present a passport or other document proving your identity.

3. What's next?

It is advisable to open a bank account for cashless payments. This will come in handy when it comes time to pay for equipment and materials. Having opened a current account, notify the tax office within ten days, otherwise you will have to pay a fine.
In any inspection there are people responsible for mass explanatory work. Do not hesitate to contact them for advice, not only during the registration of IP, but also during the conduct of business. This will help you avoid trouble.

Obstacles on the way to the goal

As in any state structure, there are long queues in tax offices throughout the country. Because of this, the procedure may be somewhat delayed. So, immediately tune in to the fact that you will have to spend quite a lot of time: not on the design itself, but on waiting for the appointment of a specialist.

If you have neither the time nor the desire to stand in the corridor, you should contact specialized companies. For a relatively small amount, they will collect all the documents themselves and bring you a certificate on a “blue-rimmed platter”.

It is likely that "experienced" acquaintances will convince that it is best to work illegally. Don't believe. If you do not have an uncle in the Presidential Administration or an aunt in the FSB, then sooner or later you will have to pay, and in full. With those who hide taxes, they do not stand on ceremony (it is clear that we are talking about small entrepreneurs, not oligarchs).

Investing in business: how not to pay too much:

Lists are everything

Since you have reached this point, it means that you already imagine what you will need in free commercial navigation. Unfortunately, it will not be possible to compile an exact list of everything you need: it all depends on the region in which the master lives, as well as on the size of the starting capital.

As practice shows, it is most reasonable to purchase a used instrument - prices will be lower by an order of magnitude. A shoe repairman from Novosibirsk, Alexander Mishin, compiled a short list of things for us to start without.
So, to complete the first orders, you need:

• - Heels,
• — Overlays,
• — heels,
• — skin,
• - Glue,
• - Nails,
• — threads,
• - "Lightning"
• - soles,
• - "Latki",
• - Supporters.

Of the equipment are urgently needed:

• - Sewing machine,
• – Multifunctional machine,
• - Lamp,
• - Extractor.

The last one is so that the pair of glue does not lead the master to a hospital bed - the glue is very toxic, despite the assurances of the sellers of its safety.
The table and chair are also included in the estimate for the cost of equipment.

Moreover, there should be at least two tables: on one, repairs are carried out, and on the second, receipts are filled in and the incoming shoes are inspected.
Shelves are also needed on which the necessary little things will be stored: from “spare parts” to tools.

Where to look for all this?

In the age of the Internet, this is, at first glance, a silly question. But far from everything is on the net - it is much more reliable to scroll through newspaper ads and ask around friends - maybe someone heard something.

The best assistants in this matter are forums. Finding them is quite difficult, they are few. But on the other hand, the members of the forum will explain everything “on the fingers”, and even put in a good word for you if necessary.

Online shopping is Russian roulette. If you do not study prices and brands, you can buy a batch of goods at a fabulous price, and a week later you find out that an unknown Chinese manufacturer makes everything of the same quality, but at a price twice as low.

There are also printed business guides/prices. For some unknown reason, they turn out to be more effective than the most hyped sites with ads. And although they are not as convenient as specialized resources, the main thing is that you can find serious suppliers there.

How much to buy goods?

It all depends on how many customers your business plan is designed for. Please note that they will bring for repair exactly those shoes for which there are no “spare parts”. This is the standard "law of meanness", and no one has yet been able to avoid its action. Consider what season is outside the window: as soon as it gets warmer, people bring light “shoes” for repairs, when it gets colder, everyone remembers warm “shoes”.

If the budget allows, it is better to buy everything at once - nothing will definitely be superfluous. According to Alexander Mishin, the most common orders are the replacement of heels, sewing up holes and “firmware” of new shoes. Consider this.

It is also desirable to find suppliers of auxiliary products: creams, shoelaces, "spoons" and sponges. Moreover, recently sales representatives are ready to release the goods on credit, “for sale”. Sell ​​- give money.

4. Roof over your head: rent a room

Looking for passing places

In order for customers to come more often, you need to look for a lively place to rent a room. Markets are most suitable - here square meters are relatively inexpensive, and the traffic is good. The upside is that you don't have to invest in renovations: no one expects a shoe shop to shine like a fine lingerie boutique.

Another advantageous place is any large supermarket. The trends are such that people, especially in more or less large cities, increasingly prefer large comfortable stores to the usual "flea market". Rental prices here are an order of magnitude higher than in ordinary shops or stalls.

Moreover, you will have to invest in an attractive repair - otherwise the administration simply will not give the go-ahead. But the prices here can be increased in comparison with the citywide ones - after all, you are in a convenient civilized place.

Knowledgeable people also recommend paying attention to stopping pavilions. This refers not to modern open structures, but to old brick stops with kiosks attached to them. These are still around somewhere. Such a location will also attract customers, because it is so convenient to give shoes for repair when going to work, and pick them up after a hard day's work.

Consider building a new pavilion in an attractive location. But is the game worth the candle? It is very difficult to rent or buy urban land - it requires strong connections and big money.

The erection of the structure itself will also cost a pretty penny - even if you build it yourself, so many “hard-earned money” will be spent on materials that such a shoe repair shop will pay off for at least ten years. But at this time, something will have to be eaten, and even feed the family!

"Square Minimum"

Of course, you can repair shoes, as they say, "on the knee." But it is best not to engage in masochism, and immediately occupy a normal number of square meters. To work comfortably and receive visitors, fifteen "squares" are enough.

This area will have to be visually delimited into zones:

• 1. Customer reception area. There are comfortable chairs, a clean beautiful table, a laptop or a solid notepad, a place to store small money for change.
• 2. Work area: if it is not fenced, there should be perfect order here. It does not interfere with immediately putting several flowers in pots. For some reason, the abundance of decorative greenery inspires confidence in customers.
• 3. Recreation area. You will need it: due to the peculiarities of human psychology, you will want to spend a few minutes while working, abstracting from routine work. And best of all, if for these purposes you will have a separate comfortable chair.

We reduce the area

If the rental prices are reasonable, you can equip yourself as you please. And if they demand obscenely a lot, you will have to go to furniture specialists and draw a future salon in a 3D editor: now there are many ways to optimize the workspace. If your hands grow from the right place, you can make all these shelves and cabinets yourself.

If the hands with the machine and the saw are not friendly, you will have to pay. Although, if the monthly rent is so high, maybe you should think about it: will it be possible to pay the owner of the territory every month? Even if the location turns out to be profitable, the rent can eat into a hefty portion of the profits.
There is another option: in a supermarket, you can equip not the salon itself, but a shoe collection point.

That is, hire an employee who will accept shoes, issue a receipt and take money. And do the repairs themselves in another place, even at home. The main thing is that there are no problems with transport and the repaired shoes “arrive” exactly on time specified by the receiver.

It makes sense to keep a reception point instead of a workshop if you are sure of a consistently large number of orders. You may have to take the shoes yourself for several months - and repair them in the evenings. But you will know how it is more profitable to organize the entire procedure of prima “shtiblet”.

5 The Art of Wooing Customers

Greeted in uniform

Like it or not, people have standard stereotypes. In our case, we need to use the following belief - "any repairman should be in uniform." Everyone is used to the fact that people of working professions dress accordingly.

It is clear that we are not talking about oily robes, wadded pants and dirty boots.

Now they produce overalls for every taste. So why not get a comfortable, lightweight jumpsuit that can be sewn with a workshop logo? And people will understand that the master is a serious person, and you will be comfortable. What to do, you can not disappoint the client in his conviction.

Probably, it is not necessary to remind that clothes should always be neat, a pleasant smell should come from it. At least a good cologne.

Remember good old Carnegie

If you enter the query "The Art of Selling" in a search engine, about a million links will appear. Moreover, those on the first pages will most likely lead to paid course sites. Of course, today sales are taken very seriously, this is a whole science.

But in fact, enough advice from the unforgettable Dale Carnegie. And it is not necessary to read thick books - the author himself says that his recommendations can be placed on the cover of a matchbox. Let's dwell on them in more detail:

• - A sincere interest in other people is conducive to oneself.
• Smiling is the easiest way to make a good impression.
• - Call the client by name. This will help build trust.
• — Listen. A few extra minutes that you spend listening to the client's problems will make him come to you again and again.
• - Try to find out what the range of interests of the client is, and talk about it. Nothing unites like a common love for kittens or country chores. But if you don’t understand the hobby, it’s better to remain silent, otherwise you will hear about someone else’s hobby until the end of the work shift.
• - Satisfy the client's megalomania. Refer to people on "You" regardless of age and appearance. It also happens that people prefer a polite master to a more experienced, but rude one.

Most of the expensive trainings that are offered on the Internet will tell you the same thing, only in more detail. However, no education was ever superfluous.

Little tricks of big business

When arranging the workshop, do not forget about the "tricky things". Remember, there is always music playing in supermarkets. Why? Yes, because it makes people spend money. This is all calculated by professional psychologists hired by "business sharks".

Even if you have a quiet but pleasant melody pouring from your speakers - since corporations do not disdain such tricks, then small entrepreneurs, all the more, should not neglect it. You can also order small souvenirs. And to give clients, for example, calendar cards with the logo of the workshop. A trifle, but nice.

With a large order, you can give the client a pen or a notebook - such things are usually not thrown away, and the logo will become firmly embedded in memory during the use of the souvenir. Which, in fact, is only at your fingertips.

You can not do without bags for packaging - this is an indicator of quality service. And since you still have to buy them, why not put your logo on?

The layout of related products also has its own nuances: according to the laws of merchandising, an expensive product should be at eye level. And what is cheaper, you can put up or down. If the products are in the same row (for example, shoe care creams), expensive goods should be placed on the left - the shelves are considered the way they read the text, that is, from left to right.

Additional little things can be placed in a cabinet with lockable glass doors - so that petty thieves will not be tempted to steal any tube.

How important it is for a novice entrepreneur to know all the benefits and benefits of starting a business with a quality franchise:

6 Shoe creative. We increase profits

Stocks are a guarantee of attention

What is good about stocks is that there is practically no loss from them, but profits can be significantly increased. The main goal of any such event is to tell people about your business. And for those who know about him - to remind.

It is not necessary to give away huge discounts and accessories left and right. Evgeny Strakhov from Omsk, for example, told us what attracts customers in the following ways:

• “When I feel like my customer growth is waning, I post ads on local websites saying that shoe repairs are minus ten percent off on Tuesdays. By the action itself, units come. But many people remember that they have been postponing a visit to the shoemaker for a long time, take shoes or boots, and go to me. On the reverse side I have a business card printed on my receipt so that when a person is about to go again, they can call and find out how much the repair will cost and how long it will take. Little things like that matter a lot to your reputation.

How to run promotions?

Like everyone else. No need to reinvent the wheel, let them compete in creativity advertising agencies. After all, they charge a lot of money for it. For a shoe repair shop, the best option would be "Discounts of the Day": "Only on Mondays, shoe repair at half price." Explain to clients that "half price" is a discount for the work of the master, it does not apply to materials.

There are hundreds of options for luring buyers of the service. For example, every tenth person can be given a sponge for shoes. Or a certificate for warranty service (which you already have to do - there is a law). If you personally liked any promotion of a supermarket or store, feel free to copy it, slightly changing the name. As a rule, the time-tested is the best.

Advertising. Radio rules.

Without advertising now - nowhere. We'll have to fork out and place your block in the media. Advertising on popular radio stations sells services most effectively. The best results on TV, but the prices there are simply cosmic. If your creativity is in order, try to come up with names for your services.

For example, for expensive shoes you need something like "Elite Repair", for sneakers - "Sport Repair", for boots "Express Repair" or "Heel Plus". Everything depends on fantasy. But each service can be presented as exclusive - and this is an additional percentage of the cost.

The ads posted in the area still work well. Pillars, walls, stops - wherever people walk. And don't let your conscience torment you. Everyone glues - and why are you worse? All the same, the authorities are not going to install bulletin boards in the required quantity.

7. Business empire: building a network

Briefly about the main

You can only expand your business if you already have:

• A). Wage-earners who you trust.
• B). Stable income allowing for investment.
• V). Free time to expand.
• G). Willpower that allows you to go ahead through numerous obstacles.

A business network is relevant if you have remarkable administrative talents. If you do not have the skills of delegating authority, understanding the laws by which the business lives and develops, it is better not to get involved in large-scale projects.

Some details

The path described in the previous chapters will have to be followed to open each new outlet. Is it not necessary to issue a new certificate of individual entrepreneurship.

Considering not the most simple system taxation in the world, it is best to hire an accountant, otherwise the reports will take up all your free time. You will also need a good lawyer who can answer your phone calls at any time of the day and night. After all, you never know in advance what kind of "surprise" firefighters, health inspectors or representatives of the Pension Fund will come with.

Accounting, accounting and more accounting

Each new a store should only be opened after careful examination. Everything will have to be taken into account: the population of the place, the presence of nearby competitors, the standard of living of the area, the reputation of the district authorities. It is quite possible that local deputies will have a “pleasant” habit of tidying up successful businesses to hands.

You can conduct a small opinion poll on the street on the topic: “Does this area need a shoe shop?” At the same time, you will find out what people expect from contacting this kind of institution.

Any network works according to the rules that were formed a good half a century ago:

• — The network must be recognizable.
• - Prices are lower than those of competitors.
• - Service is top notch.
• - Advertising and marketing - at the head of everything.

8. Legal self-defense

How not to become a victim

“You may not be a lawyer, but you must know the laws” - this is how the classic can be paraphrased. Why must? Because, having founded a business, the owner must protect it. And the current representatives of state institutions are very fond of issuing fines on the basis of decisions sucked from the finger.

Either the deadlines are violated, or the documentation does not comply, or the moon is simply in the wrong phase of Jupiter - and a fine is also due for this.
If you demonstrate knowledge of the laws to the inspectors, you can be sure that they will not find fault with trifles. Yourself is more expensive.

Where to begin

To at least get a little up to date, you can read the Tax Code. Not the most interesting literature, but you can understand the basics and learn the terms. A lot of interesting things (and not only in the field of business) can be found in the Code of Administrative Offenses. Find and read the rights and obligations of officials that you encounter most often.

This will help when they once again begin to "teach life" and "pull the bagpipes", hinting at gratitude, which is called a bribe in the Criminal Code.

In addition, the Civil Code and the Constitution will come in handy - these are the normative bases with which a sane official will not argue.
It is also obligatory to read the orders of local authorities.

Scandal or peace?

Many believe that it is better not to anger civil servants once again and to fulfill all their requirements, no matter how stupid they are. It is not right.
Practice shows that those who can protect themselves have the least trouble. If you roll a couple of complaints on your inspector, he will start talking to you in a whisper and on “You” - because he doesn’t want to fly out of work after a few penalties.

If the appeals to the immediate superiors of the perpetrator did not bring results, or he is trying to "press", you need to write to the authorities federal level. There they don’t really understand whether the official is right or wrong - he will fly into him in any case, even just for the fact of your appeal. Officials tend to fear their superiors more than the sun's snowman.

And this same boss, in turn, is always happy to report to the top that "the guilty have been punished, measures have been taken." Guess who will be the last one in this system? That's right, the same civil servant against whom the complaint was received.

Remember: the prosecutor's office and the media always remain. The former are interested in indicators (they receive good bonuses for detecting violations in the public sector), the latter are always happy to tell people about how bad life is small business due to various kinds of institutions.

If they really press down with checks and fines, there remains the “heavy artillery” - the FSB, the Duma and the Presidential Administration. It is almost impossible to break into the last instances, but if you do succeed, the result will exceed all expectations.

All these “legal wars” are possible only if you have competent legal support - you don’t have enough knowledge of your own, and it’s not advisable to spend five years getting the right diploma and knowledge, to put it mildly. No one goes to medical school to cure their runny nose?

In Christian churches, believers donate ten percent of their income to the needs of the parish. This tradition has stood the test of time, so why not make it work for you? So, when calculating net profit, subtract 10% from the total amount.

At first it will seem that these are pennies, but after three months the pile of banknotes will grow to a respectable size. After a year, you will be able to take microloans from yourself, without hassle and extortionate interest. The main thing is to treat this money as if it is not yours: do not spend without a reason, compensate for the shortage and do not tell anyone about it - neither your wife nor your friends.

Let the bank work

Whatever they write on the Internet, it is best to keep money in special institutions. Why?

• A). "Interest drops."
• B). All money transactions are easy to view at the end of the month/quarter/year.
• V). There is no temptation to go out and spend it all, even if there is a huge offer.
• G). Banks teach financial discipline.

Another plus of banks is that they offer online account management tools. That is, now it is not necessary to go to the branch to transfer money from account to account or find out the balance in the account. It is enough to send SMS from your mobile - and all operations will be performed automatically. In addition, smartphones allow you to install special software, thanks to which financial management is simplified a hundredfold.

What to invest in, which deposit to open and which bank to entrust your hard-earned money - it's up to you. Experts say that long-term deposits with foreign currency are the most profitable. But in this case, the bank usually prohibits the early withdrawal of capital, and in business it should always be possible to withdraw the required amount. It is also profitable and reliable to invest in gold bank bullion - they do not get cheaper, so the deposit will not burn out, and interest will accrue as expected. Unlike the same dollar deposit.

In no case should you trust the so-called credit unions, mutual funds and other organizations that promise mountains of gold. They promise huge interest, but hundreds of criminal cases and thousands of lawsuits throughout the CIS show that these "financiers" if and to whom they help to become richer, then obviously not to investors.

PC to the rescue

You can keep records even without accounting education or experience. There are now a lot of free programs on the Internet that take into account literally all items of expenses and income. You will only have to enter the necessary data, and the program itself will summarize how much and on what you have earned, and how much and on what you have spent.

As a rule, such software is not demanding on computer resources, so an old laptop or a cheap tablet is enough to maintain the database. And even if an accountant works for you, it will not be superfluous to compare his data and yours at the end of the reporting period - you see, suddenly the numbers do not converge.

Naturally, the computer must be password protected. And for reliability, you can password-protect the accounting program itself - almost all of them allow you to do this. It is better not to store personal databases at the workplace - if the data of your personal database differs from the information that you provide to the tax office, this is called "double entry bookkeeping". And there is a punishment for that.

10. Summing up

Experience is a asset

Just an example: when you make out a lease, most likely, you will be asked to draw up two contracts. One is for the tax office, it will say that you pay a penny per square meter.

The second contract is drawn up to protect the landlord - it indicates the real amount, and he will be able to defend his interests if you do not want to pay. The second contract is renegotiated every month so that the owner of the commercial space has the opportunity to declare that the previous, “minimum” contract is not valid, and you have not paid in a new way.
There are many such subtleties.

Stock up on patience

If you're hoping for a shoe repair shop to turn a profit as soon as it opens, you're in for a disappointment. It will take at least a year for income to become more or less stable. What is it connected with? Unknown. But in practice, this is true, and it doesn’t matter what the entrepreneur does: he sells socks, repairs shoes, or sells elite tea in bulk.

It remains only to wait for the business to get back on track, and only then can you make some forecasts and think about something new.

Learn while there is time!

During the time that the business is gaining momentum, you need to read more than a dozen books. We have already talked about marketing and jurisprudence. It is equally important to understand the economy - such information will greatly help you in doing business. If you are going to hire people in the future, be sure to learn the basics of HR management. Motivation of personnel, work with personnel - all this is extremely important.

For example, someone works well only with a material incentive. And the other person looks contemptuously at money, but if you call him " Best Worker firms”, then he will simply move mountains to confirm his title. This is what HR science teaches.

Time management will be helpful. This item will help you correctly allocate your time, as well as tell you how to prioritize.
Since we are talking about business, take care of savings in education: it is much cheaper to buy a reader and download books from the Internet than to order paper copies, each of which will cost a pretty penny.

Despite the fact that difficult times are ahead of you, do not be discouraged: a persistent and talented person (and others do not even think about business) should succeed in at its best. And we hope that our advice will be useful and beneficial. If you have something to add - you are welcome in the comments, your invaluable experience will be extremely curious.

For many centuries, people have needed shoes and their maintenance. Volumes shoe industry remain high, and the demand for the services of shoe repairers does not subside. Moreover, people turn to repair worn-out pairs much more often than they buy new ones in a shoe store.

This applies to representatives of all classes. Elite boots for 1000 euros and modest sandals bought at a sale also need periodic repairs. Therefore, shoe repairmen have never been idle, and well-organized repair shops are still a very profitable type of business with minimum investment(such as the related key-making business).

Types of repair shops, their profitability

You can open a shoe repair shop in 3 formats: economy, medium level and VIP

1 Economy workshops the most common. Most often they are located in kiosks or small rented premises - 6-10 m2. Designed to provide a narrow range of services, such as:

• replacement and repair of heels,
• supinators,
• heels,
• soles,
• insoles,
• lightning and locks,
• prevention installation,
• line, paint.

To expand this list do not allow small areas on which it is impossible to place the corresponding equipment. The technique is usually used the simplest and cheapest, which allows you to install low prices for services. The target audience is the population of low or middle income level.

This line of business cannot be classified as highly profitable. An experienced shoemaker can repair 20 pairs of shoes per day. The average cost of services is 150 rubles. In this scenario, the daily income will be about 3 tr. About 1 tr should be subtracted from it. material costs. The total daily revenue will be, at best, 2 tr.

2 Enterprises middle level are distinguished by a wide range of services (up to 150 items) and a high level of prices. They are located on areas from 30 m2. Shoes are repaired using expensive high-quality equipment. They are in demand among the population of average and above average income levels.

Such workshops, with their proper placement and a constant flow of customers, can bring a good income. Judge for yourself: with 30 orders per day, an average cost of 500 rubles. the daily income will be 15 tr., and the profit minus the cost of materials - 10 tr.

3 VIP workshops specialize in luxury shoe repair. They are usually located in high-income neighborhoods and provide services to single clients. People who have bought shoes for several thousand dollars will never trust them to medium-sized and, especially, economy-sized enterprises. They prefer to repair it in such specialized workshops, equipped with appropriate equipment, allowing restoration of any level of complexity.

Similar business highly profitable, but rare and risky. You will have to purchase equipment for at least 200 thousand dollars, and without a stable flow of customers, it will hardly pay off in less than 4-5 years.

Registration procedures

Sequencing:

1. Registration of the company in the tax. When choosing a legal form, we recommend giving preference to IP. This will make it possible to apply UTII, and since 2013 - a patent form of taxation.
2. Choice of OKVED codes:

   52.71 Repair of shoes and other leather goods
   52.74 Repair of household and personal items, n.e.c.

3. Registration in the Pension Fund and other off-budget funds
4. Purchase of a cash register or strict reporting forms
5. Before opening a business, it is necessary to bring the premises in line with the requirements of the State and Rospotrebnadzor

room

The workshop is usually equipped with:

1. Kiosk (6-10 m2).

You can get this design in two ways:

• rent a piece of land from the state (from 2 thousand rubles per month) and install an acquired stall on it (from 100 thousand rubles);
• rent both land and a kiosk (from 30 tr. per month).

2. Separate room.

For a small workshop, it is enough to rent about 6 m2 (from 6 tr. per month). For a medium-sized enterprise, you will need at least 30 m2 (from 30 tr per month). It is advisable to locate the workshop in passable place- in the market, in the shopping center, the basement of a house in a densely populated residential area.

The room must have a reliable power source. Professional equipment used for shoe repair consumes a lot of electricity. Medium-sized establishments should be equipped in such a way that the pick-up and drop-off area is separated from the working area. In some cases, it is advisable to locate reception points in large shopping malls, and carry out repairs in the hotel room.

Shoe repair equipment

Minimum set of equipment:

• electric stove (for heating the glue) - 1000 r.
• shoe paw - 1 tr.
• grindstone - 3 tr.
• electric drill - 1.5 tr.
• shoe rasp - 250 r.
• shoe gun - 250 r.
• awl - 250 r.
• pliers and wire cutters - 500 r.
• a set of shoe needles - 500 rubles.
• hammer and nails - 500 r.
• abrasive skins - 10 r.

You will also need components in the amount of 5 tr. (pieces of leather, heel rubber, different soles, soles, polyurethane, special threads, arch supports, etc.)

To provide a wider range of services, you will need:

• processing machine - from 40 tr.
• sewing machine - from 6 tr.
• burner - from 2.5 tr.
• compressor - from 20 tr.

Staff

Most often, shoemakers work for themselves, organizing small firms. But if you want to create an enterprise of a larger format, you will have to recruit specialists. This is a rather problematic issue. Shoemaker - rare profession. Shoemakers are trained only in some technical schools, where there is a specialty "Technology / Design of leather products." It is advisable to contact a recruiting agency if you cannot find staff through personal acquaintances.

In this material:

Shoes are an essential piece of clothing that every person needs. According to statistics, the average citizen of Russia changes shoes every 2 years. It should be noted that this refers to only one type of seasonal boots for every day. At the same time, sports shoes are required, festive, changeable, walking, working, for recreation. The service life depends on the price segment, but in order to increase this period, every second person takes boots to the workshop. Opening a shoe repair business is almost the most popular idea among aspiring entrepreneurs and professional shoemakers. In practice, there are many nuances in the implementation of the project, which requires the preparation of a business plan, market analysis and financial calculations.

Shoe repair as a business: relevance and benefits of the idea

Any boots or sneakers, regardless of the price category, have a wear period. For more expensive items, the period is longer due to high-quality production, while for cheaper models, the wear time is shorter. But in any case, shoes eventually become unusable.

In 90% of cases, shoe wear begins with small defects. If you notice them in time, you can repair them inexpensively and continue to wear shoes.

This is the relevance of the business - people take damaged shoes to the master in the hope of an inexpensive repair compared to buying a new pair. Expectations are justified: 200-300 rubles is not the money to ignore the services of a shoemaker and buy shoes for 3-4 thousand rubles instead.

For the craftsman, the same 300 rubles are considered quite a good profit, because this is the price of minor repairs that do not include material costs and a long time of work. 30-40 minutes and you're done. It is enough to complete 5-6 orders during the day to receive a decent salary.

Shoe repair as a business is relevant for everyone settlements, but is most suitable for sleeping areas of large cities. By choosing a convenient location between 4-5 high-rise buildings, a shoemaker can count on several thousand potential customers.

Workshop benefits:

1. Minimum investment - shoe repair does not involve serious investments, but is very popular. The main expenses include the purchase of a trailer, the payment of rent for 4-5 square meters. m. and the purchase of a machine for work.
2. Fast return on investment - due to small expenses at the start and high demand for services, the project will pay for itself in 2-3 months.
3. Stability - the shoemaker always has a job. The amount of income can be floating, which depends on the season, but complete absence orders can be considered a fictional story.

The list of services of a shoemaker

A standard shoe repair shop provides the following services:

• replacement of heels;
• firmware;
• sizing;
• making patches;
• repair and replacement of lightning;
• other repairs depending on the problem.

Reference: a professional shoemaker will never take up work without an inspection. It is not uncommon for people to bring shoes that cannot be repaired. Dishonest craftsmen charge for work that does not withstand even 2 days of wearing. No one will contact such a workshop again, which means that the future of the business does not seem bright.

Market analysis

Demand for shoemaker services and level of competition

The competition in the field of shoe repair is extremely high - small tents and booths are located, if not in every courtyard of the sleeping area, then in all crowded places. Before entering this business, it is necessary to study in detail several potential territories for work.

Action algorithm:

1. The choice of several districts of the city with developed infrastructure and a large number of residents.
2. Identification of all shoe repair points.
3. Comparison of the business format of competitors, the area of ​​​​the premises and the volume of services provided.
4. Finding the best place for organizing a business with a high traffic of people and the absence of direct competitors.

The demand for a shoemaker's services is as high as the competition figures, but one should understand the psychology of people. It is unlikely that anyone will carry shoes for repair to the next block if a shoemaker is already working in the courtyard of the house. The shoe workshop provides for a narrow target audience, so even if a competitor is already working in a couple of houses, it will not interfere with a successful start near it. Having collected a customer base, you can safely work and put orders in a queue.

Possible risks

Despite the attractive prospects for the shoe repair business, there are a number of risks that must be taken into account:

• the dollar exchange rate - a constantly changing indicator negatively affects the acquisition of foreign-made working material. In this case, it is necessary either to switch to cooperation with a domestic manufacturer, or to lay additional costs in advance in the cost of services;
• seasonality - the warm season is accompanied by wearing light and, one might say, disposable shoes, which is reflected in the number of orders;
• lack of customers - it is possible that when a new point is opened, the influx of customers will be less than planned. The answer is simple - people are used to a competitor, they know its prices and the quality of work. The way out is to reduce the cost of services, conduct an advertising campaign.

Reference: business in itself is a risk, but if you take into account the maximum number of development situations, you can reduce the unsuccessful start to a minimum. That is what a business plan is for.

How to get started?

Choosing a business model

There are 3 main types of shoe shops:

1. Economy
2. Middle class.
3. Premium.

Economy class is the familiar booths and kiosks located in the courtyards of multi-storey buildings. Organization of a business will cost 100-150 thousand rubles, along with the acquisition of premises, the rent of a land plot and the purchase of equipment. The main advantage of the economy class shoe business is the ability to organize your own business without serious costs. As a rule, the master is an individual entrepreneur, works for himself, independently controlling the entire process.

The middle class is a kind of "golden mean", which provides for a room of 20-30 square meters. m, located in the basement floors of apartment buildings. As an option - renting retail space in the mall or purchasing a separate building. A distinctive feature of the middle class workshop is completely imported equipment and consumables, 2 or more working craftsmen, higher prices.

Premium - elite shoe workshops located in the central part of the city in the shopping center, business centers, close to expensive hotels. The number of these retail outlets is relatively low and is practically uncharacteristic for provincial cities. Premium shoe repair shops work only with expensive and branded models, which affects the cost of services.

Registration of entrepreneurial activity

To open an economy class point, the status of an individual entrepreneur is sufficient. For other business models, the LLC form is recommended (it is mandatory for the premium class), because legal entity easier to work with foreign suppliers.

The system of taxation at the choice of the entrepreneur. Suitable options are USN and UTII.

OKVED codes:

• 52.71 - shoe repair;
• 52.74 - other items of a personal nature, not indicated by groups of codes.

Finding a space for a workshop

The choice of premises depends on the business model. For the economy class, the ideal option is a trailer, pavilion or kiosk with an area of ​​​​5-6 square meters. m. You can buy a mobile outlet both on order and by searching through ads.

A middle-class workshop is already a retail outlet in a mall or high-rise building. The premises are selected taking into account the patency of people and the relevance of the location.

Premium class is a respectable room in the business center.

Purchase of equipment and tools

Required list of equipment:

• processing machine;
• sewing machine;
• burner;
• compressor;
• shoe paw;
• drill;
• awl;
• needles;
• shoe gun;
• whetstone;
• rasp;
• abrasive cloths;
• Consumables.

Search for suppliers of consumables

The Internet will help you find any information, including suppliers. However, you should not immediately pay for the order and transfer funds to unknown persons. There is a high chance of getting scammed.

In Moscow and large cities of Russia, there are many official representatives of foreign companies selling consumables for shoe repair. For the first order, you need to visit at least one such warehouse and make sure that the goods are available and the company exists.

In addition to the Internet, it will be useful to look for suppliers among local wholesalers. Printed publications are suitable as a source of information.

Online stores are 50/50 reliable, so you can easily run into scammers.

Useful information can be found on specialized forums on the network, but there you also need to filter out information from real users from hidden advertising or messages from intruders. Without the experience of correspondence on the network, it is almost impossible to do this.

State

Again, it all depends on the type of business. An entrepreneur who plans to personally repair shoes does not need employees. In other cases - 2-3 people, plus a cleaning lady and an accountant.

Advertising and marketing

The premium class of the workshop can afford all types of advertising services, since the target audience is the rich population of the whole city. Advertising on TV, radio, banners will be effective options.

For the middle class of shoe repair, a bright and attractive signboard, promoter services, and banners in the opening area will be an actual advertising move.

For the economy, the mere fact of discovery is enough, because people living nearby will immediately notice new item shoe repair. To attract more customers, you can install 2-3 pavement signs in a busy area and post flyers on poles and special bulletin boards.

Financial calculations

Using the economy class model as an example, below are calculations of business investments and potential profits.

Investment in the project

Expenses for organizing a business (in rubles):

• 5,000 - opening an individual entrepreneur and collecting permits;
• 40,000 - purchase of a pavilion;
• 4,000 - lease agreement for a land plot;
• 100,000 - purchase of equipment and consumables.

Result: 149,000 rubles.

Current expenses

The business format almost completely eliminates costs, not counting the rent for the site, updating materials for work and paying for electricity. In a month, you can meet the amount of 20,000 rubles.

Revenues, profits and profitability assessment

Price average work shoemaker - 400 rubles. The master performs 7 orders per day. Total - 2,800 rubles per day or 70 thousand per month, taking into account 5 days off.

Net profit - 70,000-20,000 \u003d 50,000 rubles.

If necessary, you can increase the number of working days and completed orders.

Payback period - 3 months.

Shoemaking remains popular even in the century information technologies because people still want to save money on buying new shoes. The repair shop in this case is an excellent way out for both parties - the client receives the repaired boots for affordable price, and the master earns his own labor. The greatest demand for services is observed in the economy class business model.

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