How to open coworking. How to open a profitable coworking center. Feedback from our clients

The popularity of coworking is growing in Russia as well. How profitable is it to create an office where entrepreneurs can hold meetings, and specialists can immerse themselves in work?

Co-working is a place for freelancers (journalists, programmers, designers, startups) to work, equipped like an office.

Any visitor can come to the center with their equipment and other necessary materials, pay for the time and start working.

He can come alone to create a working atmosphere, or with colleagues, use the space of the center for workshops or meetings with clients.

First steps coworking creators:

market research in-house locality, the presence of competitors and a preliminary calculation of future visitors who feel the need for a free workplace;
analysis of demanded professions in the city;
calculation of office space and rental prices;
recruitment for the center;
selection of an attractive place with high traffic;
creating a memorable interior and its implementation;
branding, promotion and subsequent advertising support.

An ideal place for coworking will be city center. You should not choose a room in a business center: freelancers are not very fond of them. On the contrary, you should choose a room close to leisure area(food zone, shopping center, museum or theater).

It would be preferable to make coworking around the clock. Thus, it will be possible to attract another target audience - "owls", who are more comfortable working in the evening.

Coworking center franchise

Coworking – profitable business, but in Russia he is still making his first steps. The franchise is actively developing.

Rental business entrepreneurs are striving to build a federal network of such centers, focusing on the regions. They want to tell that today there is a need for a new version of the office space, where you can make good money.

Such companies declare a three-month payback period for the project, starting investments not exceeding one million, and two possible lump-sum contributions:

The first offers only the acquisition of a successful campaign model.
The second is a full-fledged franchise with strong support at all stages, including staff training and the entire document flow. In this case, a personal manager will be assigned to work with you.

Coworking center business plan: calculations

Net income from the coworking center per month in modern economic conditions is approximately 150 thousand rubles.

And how much will you have to spend on its opening and monthly maintenance?

Let's figure it out:

100 thousand rubles - rent of premises. The numbers vary depending on the population of the city, the size and location of the coworking space.
300-500 thousand rubles - purchase of furniture, equipment. This is the only big waste, after that only the costs of repairing and updating outdated models will be necessary.
100 thousand rubles - wages to employees, a small team of 6 people is also taken into account.
10 thousand rubles - electricity, water, etc.
6-7 thousand rubles - payment for telephone, Internet, television.
30 thousand rubles - filling the center with drinks and snacks. They are traditionally free.
Priceless - interior and comfort.

You can try to negotiate transactions, create interiors, and advertising by barter, making discounts for those freelancers who will be the first clients, cooperating with companies and using the professional skills of your friends.

Coworking can be attributed to business projects With minimum investment but with great payoff.

Having a great desire and time, finding like-minded people and collecting a starting amount, you can create an exclusive place in your city. To expand coworking, you will have to allocate 700 thousand rubles a month.

If there are no such funds, a promoted center with subscriptions sold in advance can be profitably sold.

How to open a coworking center

Coworking Center is an innovative business office for managing your own business, where the visit is for communication and work, where you can help not only in the project, but also offer everything necessary equipment. Many experts point out that it is desirable that new project started in such favorable and favorable conditions that they have the opportunity to talk with homosexual people about it in the most suitable environment.

In Russia, employment centers are much worse compared to their European and American counterparts.

Accordingly, the rent is ten times lower. Both Europeans and Americans rarely agree with the lack of decent conditions, so the rented space has a place to relax and unwind with an equipped sports corner.

The hotel also has a 24 hour cafe or the least vending machines with food and drinks.

Coworking center business plan

Every company needs a proper business plan, a coworking space is no exception and that means everything has to be revealed on paper.

The business plan includes the following items:

Choice and rent. There are certain installation requirements, i.e.:

access to accessible public transport routes;
excellent repair;
the presence of a large space;
center planning;
stylish room;
working environment;
possibly a high-rise building.

Not every novice entrepreneur can afford to buy a lot of space for repairs, think about renting an area - 150 thousand rubles.

per month for 60 square meters in Moscow. Do not forget the repair, another 100 thousand rubles. Total: per this stage- 250 thousand rubles.

Purchase of equipment:

office furniture, tables and chairs, hangers;
sections than in the office;
computer equipment, printer and fax.

For these purposes, at least 100,000 rubles are required.

Choose a layout. In a rented space, this can be done with a space:

it is necessary to distribute the area of employees
workplaces;
where you can relax and have a coffee;
You can create rooms in different styles for a cost.

When it is possible to make urgent production of conference rooms, as well as a conference room, we buy additional equipment for this - 50 thousand rubles.

Profitability calculation

The cost of opening a co-working center with the rent of the market and the "utility" is 250 thousand rubles.
Furniture fittings and technical support center is 100 thousand rubles.
Accessories bought in the center - 50 thousand rubles.

Together: at the first stage, it will take about 400 thousand rubles.

Every month we spend 50,000 rubles to pay employees in the center and in the head.
We add 150 thousand rubles at the expense of

Total: Required monthly expenses- 200 thousand rubles.

Monthly profit is income minus expenses, assuming 10 regular customers with staff salaries amount to 15 thousand rubles a month, that is, 150 thousand rubles.

One-time visitors, up to 200 clients who work 1 hour (500 rubles). We calculate profit together:

10 participants * 15 thousand rubles + 200 one-time buyers * 500 rubles.

per hour = 250 thousand rubles. Net profit 250 thousand rubles. - 200 thousand rubles = 50 thousand rubles.

It should be noted that the business plan was calculated as a budget cost center without additional services.

Services market analysis

When we have calculated how much the center will cost us, we must analyze the demand for this service in our region.

It is necessary to determine whether such a center is open. If the entrepreneur's city is small (less than a million inhabitants), a calculation plan for a coworking center will be enough. If you intend to work in a large metropolitan area, your center must have its own characteristics that will compete with similar services in the city.

You need to do the following:

We are hiring employees, there will be enough four people, that is:

administrator in the computer room, whose task is to communicate with customers and control the order;
interior master, his task is to change the images of the central space for themed evenings;
Order Org. mechanical engineering;
leader in organizing special events (meetings, conferences);
the advertiser, marketing, must constantly attract new participants to the coworking center.

We need to think about volunteers when the center doesn't get the glory. The task of volunteers is to advertise the center in all cities that are in accordance with the legislation of the Russian Federation.

Development rules

Understanding what coworking is, it is necessary to develop rules of conduct for the participants of the center. When many people gather in one place, special rules their behavior, which are aimed at minimizing the possibility of a conflict situation among the participants of the center, as a rule:

the need for peaceful behavior in a common space;
how to manage and what to use in the kitchen;
why and for what purpose you can use the rest room;
how to behave in the workplace;
what behavior is not allowed in the meeting room.

There are always rules in the main place in the center.

There are also other rules for coworking space specifics. They also have to indicate what the criminal is waiting for, they usually work in the center to take the garbage cans and clean the rooms.

At the center, you need to create a sense of confidence to allow changing shoes and protecting personal belongings.

Characteristics of discovering a coworking center

For the concept of business features, such as opening a co-working center, it is necessary to understand what a businessman really expects:

send him to one of the microcultures developed in the city;
Never forget the related areas needed for expansion.

First you need to think about what kind of audience you can create the most comfortable working conditions.

Any referral that will be added to the center as a customer service must be considered, have its own taste and be useful to the participants.

It all depends on the area of the premises with 2-3 zones or a hired hangar with many dedicated areas where there can be various specializations: jobs for artists, writers, freelance creators and other creative professions.

Business Marketing

One of the positive aspects of center marketing is its own resource online, it can:

inform participants and potential clients about the organization of special events in the center;
Tell us what services the center offers;
show priority in the center over competitors;
reports on the pages of the site to the participants on the work done;
Specify what activities can be performed on the premises of your center.

Holding interesting meetings will ensure the attention of local press agencies.

conclusion

When you understand the question of what coworking is, an entrepreneur will want to open a center in his place, you should always consider that the demand for this service will stimulate the business. For example, there is Internet in the city and in the center of businessmen in the workplace, there is high-speed Internet, unlimited, etc.

You must understand what target group your center is aimed at in order to make the pricing policy as affordable as possible.

Always respect the wishes of unique visitors who may become members of the center. As a type of activity, it must be registered as an "LLC", open account in the bank, and then hire employees and rent.

Service Business Ideas

Coworking centers have recently opened the door in our country, although the West has become very common. They are institutions of the anticate type; The only difference between the two is that people resort to smoking for recreation, entertainment and jobs - for work. What they have in common is that visitors can rent a place for a while and work with gay people to solve various problems.

The fact is that a coworking center is a large office where you can temporarily “calm down” without getting an official job.

This type of work organization is becoming more and more popular, and as a business idea, a colleague has the right to life. But how to open such a thing without fear of burning?

Learn more about coworking spaces What is a collaboration center
How to open a coworking center
Cost calculation
profitability
conclusion

Find out more about co-working centers

Since the anti-cafe cannot be considered as an ordinary cafe due to various kinds leisure, a coworking space is not just an office space, as there are other things you can do near work.

What is coworking

First, in this place, of course, they work.

If you want to do it come here different people but mostly they are free. They work for one or more employers remotely, that is, without having to visit a real office, which is often located in another city or even another country.

Sure, they can work from home, but that's not the case for everyone. Some freelancers need to meet with clients, others need to talk to co-workers or need a work environment to get rid of delays.

what is a coworking center

Renting a full-fledged office can't afford to keep the entire help center

Beginners are another type of regular visitor.

Usually they do not have a large budget, all investments go into the business, and not into the rental of real estate. For them, a coworking center is an ideal place, because you can not only meet your team here, but also presentations, business meetings.

The workspace is just one area of a good coworking space. There should also be a place to rest and eat.

Such centers are constantly open throughout the world, but only those who can combine the following properties achieve real success:

reasonable rental price;
sufficient level of comfort;
pleasant working atmosphere;
a good place.

If you find a balance between a pleasant and businesslike atmosphere, and also set up your own center properly, such a plan will definitely pay off and begin to earn a good income.

How to make coworking profitable

How to open a coworking center

Before starting development detailed business plan, you need to understand how to make coworking profitable.

To do this, we must study the basic principles on which we will build the development of the center.

The opening of such a company can be divided into several simple steps. And the first of them is evaluation and market research. We need to understand the situation by implementing similar ideas in your city. You may have already opened a co-working space (or at least an anti-cafe).

If previously open centers/ counters are successful, visit them and appreciate the benefits.

If the business is bad, contact the owners to find out where they went wrong.

The size of the settlement should also be taken into account. A small town has enough co-working space and others just can't keep up with the competition. AT big city(million people) one center may not be enough; In addition, you can create a specialized institution - for programmers, designers or journalists - with a set of appropriate theme options.

The next step is to hire a team.

One person cannot lift the entire cafe center; you need an administrator, a good designer who can make a comfortable place, a manager.

coworking franchise

The core team will consist of at least 4 people, they must be paid experts.

Of course we need a simple work force– people who will help fix the center will be engaged in advertising,

etc. It may already be voluntary - your friends and like-minded people. Do not forget that the return period for the center staff is relatively long. Operating profit can be received within 4-6 months, while net profit will not be more than one year and a half to two years.

The key to success as a coworking company is a steady flow of customers. This requires a good location for the center, so choosing a space is one of the most important steps in starting your business.

Of course, the best place is the center of the city.

It is advisable to choose a building that will be most attractive to visitors - spacious, with good architecture, original.

Traditional business centers in a modern style are not suitable for this.

In addition, they have security, checkpoints, and the way they work - all of which make it difficult to get to colleagues, and its creators sometimes want to work at night.

sample coworking contract

The room must have its own food

When you pass all these stages, you will need to make a decent renovation in your center and you can open the door for visitors.

If you want to create an interior, you must take all the attention - it must give a twist so that customers want to come back.

By the way, you can contact future visitors for help - designers, graphic artists and other useful profiles will be able to contribute to the replacement of benefits and discounts.

And partially, you can equip a barter center.

entry

Before you start accepting visitors, you will need to work on documentation. You must create a detailed price list for all services provided by the company. These should include purchasing a subscription and deleting a post within one or more hours.

Then you need the help of a lawyer. He will prepare for you a sample cooperation agreement that you will make with your clients.

After all, a co-working space is not anti-competitive, and here it is necessary to agree on a full lease of this place.

It should be noted that in your center you will not only be engaged in regular work - you must create an opportunity for training, education and training. This will diversify your activities and add an additional element of income.

In addition, the volunteers who helped you in the beginning will use your discount center or even for free - this will also affect your income; and in the first month, these volunteers may be your only subscribers.

how to open a business plan with employees with calculations

To prevent the creation of a coworking center, it is worth starting a campaign before it opens.

Cost calculation

Basic steps to create own business understandable.

But how much will it cost? About how to open a help center, a business plan with calculations will be clearer than all words.

A phase business plan with approximate costs would look like this:

Search and rental of premises. Numbers can vary greatly depending on the city, exact location, size of the center and other factors. On average, for a city of millions of people, the space for 150 people in a popular city would increase to 400,000 people.
rubles per month.
Creation of an interior. It all depends on the chosen place, your ideas and possibilities. In some cases, repairs cannot be performed at all.
Purchase of furniture, equipment, etc.
Pay teams. About 200 thousand rubles a month.
Payment for communication - electricity and water supply - 15 thousand rubles.
Payment for communication, TV - 5 thousand rubles.
Buy coffee, tea, cookies, etc.
traditionally free for visitors - from 30 thousand rubles.

Thus, the opening of a coworking center will take at least 2 million rubles. For the next maintenance and development, about 700 thousand rubles a month will be required. And how much can you earn in this?

profitability

The main source of income for the center is hiring jobs.

For a center with 150 people, this would result in:

with a starting price of 12 thousand.
rubles per month - 1.8 million rubles;
rent for business meetings - about 45 thousand rubles;
management of trainings, lectures - about 50 thousand.

The final income is 1895000 rubles per month. We will deduct expenses and we will get a net profit of about a million rubles.

Of course, the numbers will depend on a number of factors, but your business won't reach net profit any time soon - just gaining popularity, so you're selling all 150 subscribers every month in the long run.

coworking business idea

In the first months you will not receive any profit - all income will be used to cover running costs and promotion of the institution.

Make it easy for you, you can invest in a coworking franchise for which you received a help package that will significantly reduce the project return time.

conclusion

Coworking centers are cities not only for work and making useful contacts, but also for good times.

Starting this company requires high start-up costs and professional advancement, followed by monthly infusions of funds, but right approach such a company can bring good income.

Payback depends directly on the competitiveness of your center in this place.

original article:

Getall can help you open, implement and market your coworking space.

Raise the room, collect documentation, do planning, installation and equipment.

You can get a full consultation by writing [email protected]

Seminars for representatives of office professions are successfully operating in large cities in the west and in Russia.

What determines success and how to open a help center?

What is coworking?

The term "coworking" comes from the English collaboration or cooperation - together. This is the name of the workspace that replaces the office for independent experts of various office specialties. Employees use programmers, journalists, songwriters, designers and professionals from other profiles.

Indeed, coworking is a collective office, for which each party pays.

A typical coworking space has a spacious outdoor work area.

A minimum set of equipment and furniture is required for work. These are tables and chairs, lighting, electrical outlets, WiFi routers. In addition, in case of attractiveness, other auxiliary and service premises may arise:

Wardrobe.

Restaurant.

Conference hall.

Bathroom. Some colleagues have a shower.

Sports or games room.

Conference hall.

For a relatively small fee, a specialist can get a job.

Hiring coworking is much cheaper than renting an office. This is also used by startups and young IT companies. For them, it is better to take more jobs to coworking than to rent an expensive office.

One of the most famous colleagues in New York NewWorkCity is located in the center of the metropolis.

It has a large open workspace and five isolated mini-offices for teams. The comfort of this coworker will envy employees in many large companies. The first contribution of the founders of NewWorkCity amounted to 17 thousand.

dollars. The guys raised money to start a business on Kickstarter.

NewWorkCity: one of the most famous colleagues from New York

How Coworking Deserves It

The coworking project involves generating income from hiring experts.

However, this is not the only source of financial income.

Coworking centers also receive rental of conference rooms and classrooms, hold paid events and training courses. New colleagues receive more than half of their income from the sale of paid training and conferences.

The premises of the coworking centers are rented out for holding press conferences, recording television shows, and photo shoots.

Some centers offer related services, such as chargeable use of office equipment.

However, the business model is more promising when the cost of office equipment is included in the rent for workplace.

Coworking "Kavardak" in Yekaterinburg

To attract tenants, it must first be a very active team. In addition to investing in an out-of-office installation, you will need to invest in and organize promotional events for professionals.

It could be:

Free trainings and seminars.

Concerts.

Creative evenings such as "Hi, we are looking for talent."

Exhibition of handmade goods.

Creative workshops.

Thematic parties.

In order to effectively manage a business, a team of employees must create an active community based on the center, which constantly participates in various events and even organizes them.

After a successful match, the initial coworking investment is paid off within a few months.

However, most Russian centers pay for themselves in about a year.

How to Open a Coworking Space: The Wrap Plan

The owners group must solve the following tasks to open employees: rent or purchase of suitable premises, repair and equipment of the center, organization marketing services to attract partners and customers.

Instead of concluding whether it is difficult to open a coworking space

It is technically easy to open a group office. However, the company's success will depend on a number of factors.

In addition to having initial capital and a good team, you need to think about a suitable room, the shape of the center, and related services. Coworking will work well and make a profit if you manage to keep your activities in the center of interest in the center with certain events.

Coworking is a space designed for the joint work of several people at once. Its dimensions can be different, it all depends on the type of activity that will take place in the room. The space is equipped with the necessary equipment, comfortable furniture, everything that is necessary for comfortable activities. Coworking center can become a promising business in the future.

Often freelancers and people who make money on cryptocurrency need a room, they are free, independent, and need common place work. In appearance, coworking can be compared to an ordinary office. There is also a well-equipped workplace, furniture for relaxation. But the main difference is independence. Here at the same time there can be completely unfamiliar people who are not connected by anything.

There are situations when a person simply does not have the opportunity to work at home, and renting an entire office for this is very irrational. Then the coworking center will be the best solution to finish your project, and at the same time do it with the necessary comfort. It may become .

Coworking center: advantages and disadvantages

In this place, everything is as free as possible. A person is not assigned to his desktop, a constant change of scenery is beneficial. Also, the room is equipped with a special lounge, a conference room, and sometimes even gym. Everything is based on the fact that the person who paid the rent should get the maximum comfort from his work.

Coworking has become a good outlet for young entrepreneurs who don't yet have enough money to rent an entire office. Indeed, in addition to this, it is necessary to think over its protection, cleaning, but here everything is much simpler. Good way save a decent amount.

Recently, many companies have resorted to coworking. But so that, finally understanding this concept should consider all its advantages and disadvantages. Advantages:

The opportunity to make friends, or just chat with new people. And if representatives of various fields of activity have gathered in the room, this will be a good chance to slightly expand your circle of knowledge.
In the course of work, you can easily identify real professionals who can be called in the future with your own project.
Pleasant atmosphere, everything is created so that it is in the room, it becomes as comfortable as possible.
Lack of control, each person feels free, it is much more pleasant to work when you understand that your actions are not strictly controlled. People often come here.
Efficiency. People agreeing to rent understand that they are paying money for it, which means that it is in their interests to approach the project as responsibly as possible. Otherwise, you will have to renew the contract, and these are unforeseen expenses.

The coworking center has disadvantages:

Waste of time. If a person works at home, he does not need to spend time on the road and back.
Not reliability. Being in a team with strangers is dangerous to leave your belongings unattended.
Lots of distractions. There are many different people nearby who can distract, ask questions, and sometimes it is distracting. Also, the lack of silence, conversations, can seriously harm the work.

But even these shortcomings do not stop people, because every year the number of coworking centers increases all over the world.

Coworking as an idea for a business.

In this place you can meet people of different professions at the same time. It can be translators, designers, programmers, artists, musicians, and many others. All those people who want to retire and work away from their usual environment.

Due to their popularity, these centers have the opportunity to constantly improve. If initially it was an ordinary room, equipped with the necessary furniture, today everything is much larger. There are coworking centers that have not only lounges and a conference room, but also workshops, gyms and even children's rooms, for those who have no one to leave their kids with. Conditions are becoming more comfortable and convenient every year. Coworking centers in Moscow are opening more and more often.

Many people use coworking not as a place to work, but as a business idea. After all, if it is so popular, the chance to get profit from it is huge. However, deciding on this idea, you need to carefully consider the following questions:

Room selection. It is worth understanding how it will be, the profitability of the entire project depends. People around should want to come to this building, which means that it must fulfill the following characteristics: be conveniently located, have a good repair, enough free space and adhere to a business atmosphere.
Purchase the necessary equipment, there should be everything that is required for comfortable work.
Recruitment, it is necessary to hire people who will guard and clean the premises.

Business center coworking will be beneficial in big cities. As well as organized on their own. Coworking – interesting idea, both for organizing a business, and for people who temporarily need an office.

Coworking center plan

How much money do you need to open a coworking space? For this you can. Approximate calculations can be done as follows:

rent of a large room - from 150,000 rubles;
repair and purchase of furniture - 300,000 rubles;
staff costs - an administrator and a cleaner, this is another 50-100 thousand rubles;
purchase of computer equipment - 120-150 thousand rubles.

Initially, you will have to spend about 800,000 rubles, the net profit for the month will be 50-150 thousand rubles. If your business does not attract you, then you should study.

What are coworking offices? What economic justification project when organizing coworking? What are the features of carpentry coworking?

My name is Denis Kuderin, I am an expert on economic topics and part-time editor of the HeatherBober magazine. I don't go to work in the office. I work at home, in the summer - in the country or in the park.

Sometimes I do business coworking center entitled Lift. Recently, I like it there more and more - close to home, convenient and inexpensive. If you don't know what is coworking and with what it is eaten, then this article is for you.

I'll tell you why more and more people choose to work specially designed space in the form of coworking and how to organize a highly profitable and promising coworking business.

We sit down comfortably and read to the end - in the final you will find an overview of the best office and production centers plus a description of the main risks in organizing such a business.

1. What is coworking

Statistics show that approximately 2 million Russians prefer traditional office work remote employment. What is not surprising - freelance helps to distribute the workload the way you want it and save personal resources.

But there are some downsides to doing this as well. It’s hard to force yourself to work when you don’t have to get up at the alarm clock and there is no control over you in the form of superiors. Difficulties arise with the organization of the work process and motivation.

Yes and not everyone has the opportunity work calmly and productively at home, surrounded by constant distractions in the form of a working TV, noisy children, or an overly talkative spouse.

Finding a compromise solution will help coworking– a specially organized workspace for the same freelancers, how are you.

For entrepreneurs, the organization of a coworking center - promising way earnings. By investing in coworking, you create promising business that will be profitable for decades. is becoming an increasingly popular and relevant way of working, and therefore, there should be no difficulties with clients in the next 100 years.

- (from the English "co-working" - teamwork) - Labour Organization in the common space. Coworking is also called the space for work itself - collective office for freelancers.

Coworking is a California invention.

The first collective office was opened in San Francisco by a programmer Brad Newberg in 2005. The place was called The Hat Factory- it was community for people tired of offices. Then similar establishments multiplied all over the world.

The fashion for coworking reached Russia only a few years ago. There is every reason to believe that a real co-working boom should be expected in major cities of the Russian Federation in the near future. So this is very promising niche for entrepreneurs who need a fresh, "unhackneyed" business idea.

The purpose of creating a coworking center is not just to provide everyone in need with a table and a chair for work, but also create a kind community is a community whose members exchange ideas, experiences and spend productive time together.

In co-working spaces, they not only work, but also take a break from righteous labors - of course, without alcohol and other stimulants.

For Russia, coworking is a new phenomenon. These are specially equipped rooms for freelancers, business meetings. In the common area for work, everyone can find a comfortable place where they will not be distracted. The idea seems quite promising.

The first one was opened in the USA in 2005, and for Russia this phenomenon is new, but already appreciated. There was an opinion that mostly freelancers come to work in co-working spaces. This is not entirely true - a room for business meetings is required by businessmen who come from other cities and countries, you can often see lawyers, translators, even artists and writers here. Coworking is a common area for work, where everyone can find a comfortable place where they will not be distracted.

When studying American coworking spaces, it turned out that in some, each workplace has a specific purpose, and the space is also divided into separate zones with signs “I work”, “I will be glad to communicate”, “I will not refuse help.” The practice of the most popular coworking centers that have implemented the "Office in the office" scheme is interesting. The room is divided by translucent partitions into segments, each of which has a desk with a chair and a small closet. If necessary, partitions and furniture can be easily dismantled and the space becomes shared. If a workplace tenant brings a new client to the coworking space, he is entitled to a discount, and this technique also works. Many coworking spaces allow casual visitors to work for free, regular visitors are asked to pay for a place.

Prospects for coworking in Russia

In our country, co-working spaces began to open not so long ago, users are only looking at this innovation, some perceive the offer to work outside the home and office with irony and bewilderment. The best evidence of the usefulness of the idea can be considered the demand for co-ownerships. Apparently, the need for equipped work areas “for hire” arose a long time ago, so people began to gather in them without much persuasion. Jobs for rent:

Consultants, attorneys, and other professionals who require office space from time to time.
Small firms rent premises for offices.
It is more profitable for companies whose employees are located in different cities to periodically rent workplaces.
Beginning businessmen hold meetings in co-working spaces, as renting or buying an office in a large city is unreasonably expensive.

This will require investments, the amount of which depends on the area of \u200b\u200bthe premises, its location and condition. Under favorable conditions, investments will pay off in a year, but it is not worth postponing the organization of a business, since in the near future this idea will become relevant and competition will increase. The growing number of freelancers can predict the popularity of coworking spaces.

Workplaces, rooms for conferences, trainings and business meetings are rented by a variety of people and firms, but freelancers remain the main users. Many freelancers would like to combine a free schedule, independent planning and lack of control from the side of management with the attractive attributes of office life: the possibility of communication, exchange of experience, modern equipment. In short, co-working spaces are the perfect place for extroverted freelancers.

Where to look for a coworking space

Of course, it would be nice to settle in the business center of a metropolis with an abundance of businessmen, IT specialists, freelancers who constantly need places for negotiations, solving business issues, and solitary work. It is unlikely that startups can afford to rent or buy such premises, and there are always not enough free territories in the city center. Look for a conveniently located place near a transport interchange or metro station. It is good if there is a place for parking cars nearby, as many business people travel by personal transport.

Pay attention to the landscape outside the windows - it turns out that visitors to co-working spaces are not indifferent to beauty, and establishments overlooking the wasteland are visited less than those located near the park.

If you are planning to open a small coworking space with several rooms, decide which visitors you are targeting and design the interior taking into account the specifics. Naturally, artists and programmers put forward different requirements to the design of the premises, as well as handmakers and sales agents. In a mini-center of several large rooms or in a separate building, you can equip several different areas and attract visitors different professions and tastes.

Organizational matters

Transfer an apartment from residential to or, or rent it.
Make a plan for dividing the area into separate zones.
Do office renovations.
Purchase and install good office equipment.
Allocate places for smoking rooms and recreation areas, install sofas, armchairs, hammocks for short breaks. Try to find an area to install an exercise machine, a small kitchen with a cooler, coffee maker, refrigerator, toaster, microwave, dishes, etc.

Basic list of office equipment for coworking:

internet (wi-fi);
computers;
scanner;
Printer;
screen projector;
plasma panel;
magnetic board with markers.

Coworking spaces should be different in size, number of jobs, type of placement.

Try to attract organizers of seminars, trainings and educational courses to coworking. Firstly, the income from such events is always significant, and secondly, it will be a good advertising move: when advertising their training, etc., the organizers will definitely indicate the venue, that is, your address. Invite local media to host conferences, roundtables, and interviews in your area in exchange for preferential rental of your workspace for freelancers, distributors, and other employees. Do not be afraid at first to rent out your premises for a minimal fee, your task is to gain fame and prove yourself from the best side.

The price of a workplace with a computer and a full set of office equipment should be different from the use of wi-fi and a table. Give your regular customers discount cards for pizza delivery or taxi discounts.

Staff

The success of any enterprise largely depends on the team. For co-working spaces, this rule is especially relevant - friendly staff, comfortable space and working conditions determine attendance and, as a result, your income. A person who works in a co-working space should be enthusiastic, hospitable, learnable and quick-thinking. It is important that employees are able to work in a team, be sociable and competent.

How beneficial is it?

Don't expect a quick payback. The purchase or lease of a large premises, equipment, repairs, interior design - all this is expensive and the payment for jobs will not be able to cover the costs of several months. Coworking should be perceived as an idea that will bring good profit in perspective. If you manage to attract many visitors, become popular and discussed, you will be visited for years, attracting more and more new visitors. Taking on the organization of coworking is worth it if available specific purpose, sufficient funds and the desire to work for a long time.

Coworking is a relatively young type of business that appeared in 2005. The first co-working center was opened by American freelancer Brad Newberg, who solved the classic problem for a freelancer: to always work anywhere (at home or in a cafe) or work in your own office (for which you need to pay good money). Brad combined the best of the two formats, and this is how the first coworking center appeared - something between a cafe, an office and a home. And within a few years, the idea spread around the world with overwhelming success. More recently, such a business appeared in Russia.

The service turned out to be quite in demand for small businesses and start-ups, especially in large cities (like Moscow and St. Petersburg), where office rent is far from cheap, and a coworking center provides everything you need to run a business for little money. Here you and free wi-fi, a separate table and chair for work, the ability to print documents, a room for personal meetings with clients, a relaxation area, a separate kitchen, consultations on accounting and legal matters and much more.

Freelancers immediately felt the benefits of coworking: for a low fee, you get everything you need to work, as well as the most important thing that is missing in working at home - the environment. There is no temptation to go to sleep, spend extra time in front of the TV. Everyone is busy here. Seeing how others work, there is a desire to work with more efficiency and efficiency. There is both communication and a team here - everything that is sorely lacking when working at home.

The services of such centers are often used by consulting agencies, providers, tourists, pharmaceutical representatives, web developers, tutors (for example, in foreign languages).

With proper organization, this service will be in constant demand. The following facts speak in favor of opening a coworking space:

Growth in the number of small businesses in need of cheap rent
The need for functional venues for meetings, seminars, trainings, presentations
The growth in the number of freelancers, people who constantly work one-on-one with a computer, but also need to communicate.
Promotion of small business
State support. There are many examples of discovery similar business with financial support from the local government.

Statistics show that such a business is in the development stage. Only 24 work in Moscow coworking center, in St. Petersburg - 9, in Yekaterinburg - 3. In other large cities, you can find no more than 1 - 2 such establishments. The niche is free. While free...

Organizational matters

Opening a coworking center should begin with finding a suitable space. This task does not look as simple as it might seem at first glance. It is necessary to choose a roomy, but inexpensive room, with an area of 300 sq. m. It will be necessary to allocate space for the placement of work areas, separate rooms for seminars and trainings, a conference room, as well as for the kitchen, rest room, restroom and staff room.

An example of a room layout:

At the same time, you need to be ready for serious investments. In addition to cosmetic repairs and redevelopment of the premises, you will need to invest in the purchase of furniture, office equipment, media equipment, home appliances. A lot of money will be spent on the design and advertising of the center. Investments start from 1,000,000 rubles, you can’t count on less.

How much can you earn?

Modern co-working spaces make money by renting space to individuals, as well as by renting out meeting rooms and conference rooms. For example, in the co-working center "Free Swimming" (Moscow), renting space for a freelancer will cost 5900 rubles / month. This amount includes: work area, Internet, Wi-Fi, connection points (electricity), printing materials, kitchen , coffee, tea, seating area. For small businessmen (startups) rent costs 11900 rubles / month. and a fixed desk, office chair, personal boxes, meeting rooms are added to the list of services. If you pay an additional 3000 rubles, then parking, legal and accounting consultations will be added to the services of the entrepreneur. One day for regular freelancing (work area, internet, kitchen, recreation area) will cost 400 rubles.

There is also such an interesting service as a virtual office, which costs 3900 rubles / month. The client is provided with a meeting room (10 hours, according to the reserve schedule), postal address, receiving correspondence, calls and transferring information to the client. Inexpensive and most useful service for a small company.

The calculation for revenue is such that only thirty regular customers - freelancers will bring about 180,000 rubles to the institution. per month, only 10 small firms - another 119,000 rubles. It is worth counting on renting a conference room for seminars and trainings, which is another 30,000 rubles. to the organization's monthly income. Total - about 329,000 rubles. per month. The main share of funds from this amount will be spent on renting premises (~ 100,000 rubles), wages service personnel (~80,000 rubles), as well as food and expendable materials(tea, coffee, stationery ~ 40,000 rubles). As a result, the organizers of the case will earn up to 100,000 rubles.

"Underwater rocks"

Opinions about the profitability of coworking in Russia are divided. Some entrepreneurs believe that this is a profitable business, others - a complete failure. Both are right, as there are examples of how successful projects in this area, and unsuccessful startups. Most of the mistakes in organizing such a business are related to the following:

Poor assessment of business prospects in a particular city. The demand for such a service in Moscow (where there is a shortage of cheap space) and in some provincial town will be completely different. There is no need to even try to open such a business in small and medium-sized cities: no one needs such a service there, and if it is needed, then only a few.
Gap in the process of starting a business. If you go through business forums, you can find such reviews about coworking as this one: “In our city, this idea did not work, although the idea was interesting. Only craftsmen opened such a business. Somehow I decided to go to them and was horrified: a continuous row of tables measuring 50 * 50 cm, separated by 30 cm partitions, although the area of \u200b\u200bthe room allowed me to put large tables, ”says the ATatam user from the biznet.ru forum. Somewhere they did not complete the design, somewhere they decided to save unjustifiably - all this affects the general opinion of customers. Customer opinion is the most important thing in any business.
Inexpensive, but at the same time roomy. High rent can ruin this business at the very beginning (a room in the city center cannot be cheap). A small area will not allow you to properly locate a freelance room, a conference room, a meeting room, a kitchen, etc. Therefore, you need to look for large areas (from 300 sq. M.), With low rent and good transport accessibility ( the closer to the center, the better). To summarize, one of the most difficult tasks in a coworking space is finding the right space.

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