bowling project. Bowling alley business plan. Bowling equipment cost. How to buy the best bowling equipment. Bowling equipment costs in a business plan

The attitude of the domestic consumer towards bowling has not yet been fully formed. For some, this is an exotic sport, for others - a way to have fun with friends, for others - a game only for the rich. Given that the history of bowling in Russia began about thirty years ago, we can predict a steady increase in audience interest in this game.

Accessibility for the general population with medium and low incomes - that's the most important rule, compliance with which will allow opening a bowling alley in small town. In this situation, it is advisable to choose a family-type institution, which involves additional accommodation in entertainment center cafes, billiard tables, slot machines and attractions for children. If a sufficient number of young people live in the city, it is advisable to include a disco or night club: exactly comprehensive service will turn bowling in a small town into a popular and profitable institution.

You can also consider buying a ready-made business: franchise bowling will save the entrepreneur from complex calculations and provide an opportunity to use a technique whose performance has already been tested in practice. Of course, personnel training, installation of equipment and its maintenance should also be included in the terms of the contract.

Institution format

The concept of any entertainment establishment is determined by the location of the facility and the preferred target audience. Not only interior design depends on these factors, but also the list of required equipment, work schedule, range of services offered, marketing strategy. Before opening a bowling alley, you should conduct market research, identify promising free niches, and then select the appropriate club format:

Sports Complex. As a business idea, a bowling alley of this kind can be opened at a stadium or in a sports complex, counting on attracting amateurs or professional athletes. Visitors come here not in search of entertainment: priorities target audience are training or competitions of various scales. Therefore, it is important to comply with all the standards and rules of this sport, to choose professional equipment and to withstand the dimensions of the tracks up to a millimeter. The bar sells juices, vitamin cocktails, mineral water and sports nutrition;
Family Center. As a business, a bowling club of this format can be opened in large residential areas, shopping and entertainment complexes, or in other places of recreation for citizens. To attract visitors, it should be possible to hold here corporate holidays, celebrations and anniversaries, as well as organize entertainment for children, install billiard tables, slot machines, attractions, include a bar and a full-fledged cafe with a kitchen in the institution;
Youth Center. In this format, bowling as a business is designed to attract students and already working young people who are not burdened with a family and are ready to spend time around the clock in search of entertainment. An institution of this type needs a modern extravagant design, a bar with beer and low-alcohol drinks, billiards and a set of slot machines. It is advisable to combine bowling with a nightclub or disco, where you can organize performances by famous DJs and musicians;
Closed club. As a business, a bowling center of this format involves organizing leisure activities for a narrow circle of wealthy people. You can get inside only by invitation or by purchasing an annual club card, the cost of which far exceeds the salary of the average manager. To open an institution of this type, you need to take a responsible approach to the choice of the building, organize the protection of the parking lot and the premises itself, train the staff, and also include a small but exquisite restaurant in the project. Of course, without certain business connections and capital of several million dollars, this idea is practically unrealizable.

Paperwork

When considering how to open a bowling alley in a small town, an entrepreneur should first of all study the legal requirements for entertainment establishments, whose activities are controlled by many authorities. As an organizational and legal form, you can choose an individual entrepreneur or LLC, however, when determining the taxation system, it must be taken into account that the annual turnover major center may well exceed 60 million rubles.

The documents required to open your bowling club and ensure its operation in accordance with the law can be divided into five groups. The first includes various certificates and permits:

SPD registration certificate;
Certificate of registration with the tax office;
Notification of assignment of OKVED codes;
Documents establishing the rights to the premises;
Certificate from the inventory bureau with a floor plan;
Permission of SES to conduct activities;
Permission of the State Fire Supervision;
Permission from the local administration to place a commercial facility;
Agreement on the export of solid waste;
Agreement on maintenance and disinfection of ventilation systems;
Service contracts with utility companies;
Permission to place a sign;
Certificate of registration of cash equipment;
Designed in accordance with the requirements of the "Corner of the consumer";
License for the sale of alcoholic beverages.

The second group includes sanitary documents that must be issued before opening a business: a bowling alley cannot function without contracts for the supply of food and alcoholic beverages, quality certificates, medical books for employees, as well as contracts for deratization and pest control.

The third group includes documents related to fire safety establishments: instructions for employees, orders for the implementation of relevant measures and the appointment of those responsible for the condition of the premises, evacuation plans and log books of fire extinguishing equipment.

The fourth group is personnel documentation. This includes work books employees and employment contracts with them, orders for the appointment of a director and chief accountant, staffing, vacation plans and the like.

The fifth group includes documents on labor protection at the enterprise - an order for the approval of instructions, the safety instructions themselves, a register of records and documents confirming the qualifications of employees.

Location selection

Entrepreneurs studying how to open a bowling alley from scratch often face difficulties in finding premises of the required size: in addition to lanes, here you need to allocate space for a recreation area, a bar, a kitchen, office space, bathrooms and wardrobes. Suitable facilities include:

Shopping centers with free space;
Closed cinemas, old houses of culture;
Capital warehouses and workshops on the territory of closed enterprises in the central part of the city;
Old administrative buildings.

In the absence of such, the way out will be the construction of your own premises: when calculating how much it costs to open a bowling alley in this case, one should proceed from the fact that it takes 6–8 months and 30–50 million rubles to build a structure with an area of 800–1000 m², and excluding the cost land plot. Such expenses will pay off only after a few years.

The search for a suitable place and the development of the project should be preceded by the definition of the target audience and the choice of the format of the establishment. If the main visitors of the club are people with an average and low income, it is advisable to consider objects located near metro stations and public transport stops as a bowling alley. If we are talking about wealthy clients who own personal cars, it would be more expedient to pay attention to the availability of access roads and convenient parking.

In addition, the influence of the following factors on the choice should be taken into account:

There should not be any entertainment venues or other bowling centers in the immediate vicinity of the club;
It is advisable to open an institution near places where potential clients spend most of the day working or studying;
The transport accessibility of a bowling alley for customers living on the other side of the city can be crucial.

Room and interior

“I want to open my own bowling alley - what do I need for this?” When answering this question, it should be taken into account that the club is a complex infrastructure, which at the functional level includes special bases for paths, electrical networks, lighting systems, water supply and microclimate control, and at the structural level - a playing area, a bar, a kitchen, bathrooms, wardrobes, administrative offices and utility rooms for inventory storage. In addition, due attention should be paid to noise and vibration isolation of the engine room, especially if other shops, establishments are also located in the building. Catering and offices.

When determining the size and layout of the room, one must proceed from standard sizes bowling complexes. Comfortable ceiling height for players is considered to be 3.5-4 m, and the minimum length of the hall is determined by the following dimensions of the track:

4–5 m for the players' recreation area;
4.93 m for the runway;
18.23 m for the track itself;
2.27 m for pinspot and pinspotter;
1.4–1.5 m for servicing mechanisms.

The final total length of the playing area is 32 meters. When calculating the width of the hall, it is taken into account that the lanes are installed in pairs, with a mechanism for returning balls between them: the width of such a group is 3.45 m. Therefore, for four lanes, 6.9 m should be allocated, for six - 10.35 m , for ten - 17.25 m. In addition, service passages up to a meter wide are provided along the walls on both sides. Additionally, you need to reserve a place for sofas with tables, a bar counter, a billiard table and slot machines.

Based on these calculations, a room suitable for opening a 4-lane bowling alley in a small town should have an area within 700 m². A hall of this size in a shopping center can be rented for a long time at a rate of 400-600 rubles per square meter per month: the final fee will be an average of 350 thousand rubles.

Premises preparation costs

Of course, the cost of rent warehouse or the workshops of a closed factory will be much smaller, but the cost of repairs will increase significantly.

Equipment and equipment

When developing a business plan for a bowling club with calculations, it should be taken into account that the basis of this type of entertainment establishment is a play area with lanes. The set of equipment may vary slightly for models from different manufacturers, but the main element remains the same: the pinspotter is a complex mechanism consisting of several thousand parts, the main function of which is to collect downed pins and arrange them. In general, one track includes:

Track equipment

At the request of the customer, a toe control system, a mechanism for lifting children's sides, lamps for ultraviolet illumination of pins and much more can be added to this list.

On the Russian market American and Chinese made equipment available. The cost of the first one reaches $38,000-45,000, while the second one can be purchased for $25,000-28,000. Calculating how much it costs to open a bowling alley in a small town, you can consider buying a restored lane: such a complex is functionally no different from a new one - the manufacturer provides 12–24 months warranty and provides after-sales service. The price is attractive: you can buy a kit for only 1,580,000 rubles.

The list of bowling equipment also includes equipment for a recreation area, an administrator's area, and, if necessary, furniture for the kitchen and bar.

Admin area equipment

Recreation area equipment

Position	price, rub.	Qty	Cost, rub.
Sofa for visitors	18 000	8	144 000
Table	4 000	4	16 000
bar counter	80 000	1	80 000
Bar chair	2 800	4	11 200
Set of dishes	1 000	40	40 000
billiard table	85 000	1	85 000
Set of balls, cues	12 000	1	12 000
Inventory in the bar	100 000	1	100 000
Total:			488 200

Play area equipment

Position	price, rub.	Qty	Cost, rub.
Special shoes for visitors	4 200	40	168 000
Path maintenance machine	205 000	1	205 000
Set of furniture for the rest of the players	35 000	4	140 000
Pinspotter masking panel	27 000	4	108 000
Children's bumpers	137 000	1	137 000
Mops, vacuum cleaners	40 000	1	40 000
other expenses	100 000	1	100 000
Track	1 580 000	4	6 320 000
Track installation	160 000	4	640 000
Total:			7 858 000

With this in mind, you can determine how much money you need to open a four-lane bowling alley: the total equipment costs will be at least 8,417,000 rubles.

Financial investments

It is rather difficult to take into account absolutely all the costs necessary to open a bowling alley: in any case, a business plan will contain only the main articles. Therefore, when calculating the value start-up capital it is desirable to provide a margin of 20-25%, intended for the prompt solution of unforeseen tasks.

Initial investment

Depending on the format of the institution, the total amount can be changed in one direction or another - for example, to include a full-fledged cafe with a kitchen in the structure, you need to invest another 1.5-1.6 million rubles in the business.

Another significant expense item is staff salaries, which should also be taken into account in the business plan of the bowling club. To organize shift work, you need to hire a double number of workers: administrators, security guards, bartenders, cleaners, as well as the main employees of the establishment - mechanics servicing and repairing the tracks. The latter's training is often offered by suppliers as a supplement to the equipment purchase agreement; otherwise, specialists will have to be sent to training courses.

Personnel plan

Position	Rate, rub.	Qty	Amount, rub.
Administrator	30 000	2	60 000
security officer	25 000	2	50 000
Mechanic	20 000	2	40 000
Bartender	20 000	2	40 000
Waiter	20 000	2	40 000
Cleaning lady/dishwasher	15 000	2	30 000
Total:			260 000
Tax deductions:			78 520
Sum:			338 520

When calculating the value of current monthly expenses bowling should not forget about the cost of replenishment inventory bar, as well as tax payments, which in the simplified taxation system will amount to 15% of the net profit.

Current expenses

Profit and profitability of the business

Income from the rental of the track, rubles

Day of the week	Mon	Tue	Wed	Thu	Fri	Sat	Sun
Daily rate 12:00–18:00	300	300	300	300	300	600	600
Evening rate 18:00–24:00	650	650	650	650	800	800	800
Night rate 24:00–04:00	300	300	300	300	600	600	300
Total:	7 200	7 200	7 200	7 200	9 300	11 400	10 200

The third source of the club's income is the sale of drinks and snacks in a bar or cafe at a bowling alley. Statistics show that this type of activity increases the profit of entertainment establishments by 30–40%: 70% of visitors are men, for whom drinking beer or alcoholic beverages is an essential attribute of recreation. Thus, a club in a small town can receive an additional 303,840 rubles a month.

In this case general income bowling will amount to 1,415,840 rubles per month, which, with current expenses of 1,003,520 rubles, gives a net profit of 412,320 rubles and a profitability rate of 29%. Given the initial investment of 11,602,000 rubles, it is possible to calculate the payback period of the institution - 28–29 months.

conclusions

When determining the size of the club, first of all, you need to assess the size of the target audience. It is inexpedient to build a bowling alley with 10-12 lanes in a city where there are not enough visitors to fill such an institution. At the same time, the excess of fans of the game also negatively affects income: the average client will wait no more than 20–25 minutes for the lane to be free, after which they will leave the club in search of other entertainment.

At the same time, it should be noted that in Russia bowling as an industry is in a state of active development: according to statistics, there are 50-55 thousand people per lane, while in European countries this figure is ten to fifteen times less. Considering that half of the operating clubs are concentrated in Moscow and St. Petersburg, we can consider this line of business in small towns to be quite in demand and promising.
14 voted. Grade: 4,93 out of 5)

The bowling industry is most developed in Moscow and St. Petersburg, but gradually bowling becomes more and more popular entertainment and involves more and more peripheral large cities. Many people different ages, celebrating birthdays and various other events, are looking for a place to relax and unwind. There is a category active people who prefer to play bowling instead of traditional gatherings in cafes and restaurants. And this group of people is quite numerous. They will certainly be interested in a modern bowling center.

Stages of organization

The sequence of the following key steps will lead to the opening of a successful bowling alley.

The theoretical part includes an assessment of the demand that a bowling club may have in a particular region. Next, you need to establish whether there are similar establishments nearby, which ones and how strong the competition will be in a given area. It is necessary to evaluate the mass flow of people who wish to visit a new institution. First you need to calculate the possible profit and costs associated with the opening.
In this paragraph, it is necessary to reflect the measures for preparing the facility for operation, or rather, to study Required documents and the steps it takes to open a bowling alley.
Indicators of financial costs required for the purchase of the material fund of the enterprise.
Entertainment center staff. Listed here is the staffing, fund wages and the salary of each worker.
This item reflects the costs that the entrepreneur will incur with all the necessary deductions to the country's budget.
A ready-made bowling business plan ends with a calculation of the profitability and profitability of the planned enterprise.

A valid option would be the acquisition of an existing bowling alley. This can be much more expensive than organizing your own, but this method also has some advantages:

A ready-made franchise with an existing customer base and a positive reputation will fall into the hands of an entrepreneur;
The current scheme of uninterrupted operation;
You do not have to select and buy the equipment necessary for the operation.

Search for clients, advertising

The business plan of a bowling alley should reflect the marketing factors that affect the success of the business. These include:

Necessary equipment, material selection

The bowling alley business plan should reflect the list of all technical units required for the purchase and the financial costs of it. Additional equipment used in the construction of a large bowling center is quite diverse in its characteristics and expensive, so you will have to seriously invest in this business. You will need the following equipment:

Pinspotter is a special machine that places pins on the starting position;
Ball return system;
Special lanes for bowling;
Intelligent interface that counts points and displays them on the monitor;
Screens displaying information about games;
Consumables, spare parts of equipment, furniture for players' recreation.

As in many other technical areas, bowling equipment is available in two variations - Chinese (relatively cheap) and equipment under famous brands. Of course, it is better to purchase the highest quality equipment, but it, of course, will be expensive. However, according to the assurances of people who have successfully started a business, Chinese equipment is also worthy of attention and is preferable to purchase, since it provides high quality at a reasonable price. For example, a Chinese-made bowling alley will cost $25,000-40,000.

You can save a lot of money by buying used equipment. Of course, it must be serviceable and function normally. For example, one of the options for a bowling alley business plan involves the purchase of used American equipment. This procedure allows you to save up to 40 percent of the funds. Regular checks and repairs of equipment can increase its service life up to 20-25 years.

Bowling center staff

The director of the bowling center is responsible for the business component of the project - marketing and organization. The manager of the club is directly subordinate to him - he is in charge of the economic sphere, monitoring the serviceability of the equipment, the functioning of the enterprise and the work of the network of subordinate employees. The director of the club, as a founder, develops ready business plan.

Bowling requires an experienced instructor who will tell and show visitors all the subtleties of the game, teach skills and at the same time be able to captivate the visitor and motivate him to visit your establishment in the future. The number of required employees will include specialists in economic specialization who are in charge of the financial and accounting side of the enterprise, as well as security officers and an administrator. To open a bar, you will have to hire attendants to work. food industry. The staff must be appropriate to the size and objectives pursued by the entrepreneur establishing the business.

Expenses, costs and profits

The opening of the project in financial terms will amount to 15,500,000 rubles. You can see the calculations in the table:

Monthly costs are reduced to the following items:

Total - 490,000 rubles.

Possible level of income, payback period

When calculating profits, it should be taken into account that the popularity of the bowling club will increase over time: in the first year, the percentage of loading will be 30%, the second - 50%, 70-80% - in the next few years. A drop in demand for the club's services will naturally occur in the summer - during mass vacations and vacations.

High initial capital injections (mainly related to large financial injections for bowling equipment) lead to a long payback period of the project, which will be about 39 months. The main service is the rental of bowling lanes, game balls and a table adjacent to the selected lane. Payment - hourly, determined by the time of year, day of the week and daily time. It is possible to introduce a system of discounts for the category of citizens whose income is relatively small - pensioners, students and schoolchildren. The cost of renting one track will be from 450 to 1,100 rubles, depending on the day of the week and the current preferential system of discounts. The adjoining diner has an average bill of 1,100 rubles. With the planned average load, net profit will be 850,000 rubles per month, and approaching the first five years, it will grow to 4-5 million rubles.

Registration and registration of business

The first step in opening a business will be the registration of a company and obtaining a status individual entrepreneur;
The fire department gives permission to this species activities if no violations are found;
Sanitary and epidemiological conclusion on the compliance of the premises with all sanitary standards;
Permission to place an object (issued after repeated checks by Rospotrebnadzor employees);
Agreements for the implementation of the export and disposal of garbage;
List of services provided;
Contracts for disinfection, disinfestation, etc.

Disadvantages and advantages of this business

The advantages include:

Estimated high interest of the population in bowling, which will be at least 15-20 years;
"Running" of the business, the schemes of which have been worked out by many firms;
Large income from activities;
High social value as a recreational pastime;
Large variability of the organization (fullness, categories of the population, etc.).

The disadvantage of the business is one, but quite serious - the need for large initial financial injections.

Useful video

bowling alley

To open a bowling club with ten lanes, you need to select a room with an area of approximately equal to 1500 m 2. Moreover, it should not contain supporting structures that could interfere with bowling.

You can consider an interesting option with the construction of your own bowling alley, however, this event will be available only to people with a fairly solid initial capital, so it is better to rent a suitable room.

The most profitable option would be to rent a room in a new shopping and entertainment center. It should also be noted that the city center, the center of people and mass entertainment events, will become the most preferable area for placing a bowling center.

And an additional bonus will be the opportunity to get to the club on public transport, respectively, it is good if there is a metro station or a bus stop nearby, as well as other possible elements of urban infrastructure - banks, shops, cinemas.

Let's give some more data regarding the size of the room. Ceilings must have a minimum height of 3.5 meters and playing lanes must be 26 meters long. Add here another four or five meters to throw the ball, and you get pretty solid areas. Experts recommend involving a designer in the activity, who will stylishly decorate the room for the opening of his activity. This will help increase the flow of interested people, respectively, and business profits. In addition, according to appearance improve the image of the club.

How to open a bowling club in your city: a business plan, ready-made calculations

5 (100%) votes: 1

Bowling has been one of the most profitable and commercially successful businesses in the entertainment industry for over 100 years. Every day, Russians leave about 27 million rubles in bowling clubs. Analysts say that the market is not yet saturated and its potential capacity is at least 12 billion rubles a year.

The amount of investment to enter the niche of entertainment services based on bowling starts from 2.5 million rubles, which, combined with low competition, makes the bowling club business an attractive option for private entrepreneurs. It is important to understand if you want to have a source passive income, then the bowling business is not your option. Why? Read more >

The target audience

The business plan of a bowling club implies the opening of a modern entertainment facility that allows you to receive a stable profit from organizing the gaming process and selling related services. A well-planned bowling center maintains a high asset value for 20 years and has low fixed costs which helps to minimize commercial risks. The payback period of the project is from 2 to 4 years.

Our experience shows that the main target audience of an entertainment complex with bowling lanes are:

Families with children

Companies of adults aged 23 to 45

Corporate clients

Experts distinguish three main formats of bowling services:

or bowling sports bar;
Bowling club or;
Family entertainment center with bowling;

Standards and creativity

For a bowling alley business plan to be effective, it is important to choose the right location for the premises. This key element entertainment business planning. When evaluating the premises, one can proceed from the estimated calculation of the minimum area of 100 sq.m. x number of tracks. The bowling lane itself occupies 52 m2, including the run-up area and the bowlers' rest area. Approximately the same amount will be required to accommodate related services and support areas. The optimal configuration of the room is considered to be in which the length of the hall is at least 40 meters. It is formed due to the length of the canvas, the equipment service area, the players' area and the service area.

There are no franchises in the bowling business. The reason is that each entertainment business project is in many ways individual. Although there general rules, approaches and solutions in the organization of the bowling business, it is impossible to standardize (unify) the smile business completely. In my experience, my clients tend to be creative entrepreneurs. Such people are interested in doing the entertainment business every day, they are passionate about it. Buying a ready-made bowling alley business plan does not always work. Indicators and recommendations of one taken region require adjustment based on realities business environment, which contains your new project.

On average, a bowling alley works a long 12-hour shift per day. Each track is loaded from 5 to 9 hours a day, depending on the season and day of the week. And the maximum number of guests on one track is 8 people. The more tracks, the higher throughput establishments during peak hours. These indicators should be taken into account in the architectural planning of a bowling alley. New bowling equipment costs over $45,000 per lane. B will cost the entrepreneur from 395,000 rubles to 1.6 million rubles for each bowling lane.

Marketing strategy

We must stimulate demand for the next visit to the bowling alley and increase the average bill. If we just lower prices, we will lose. We should sell our services with new content, forming package offers to a specific consumer.

Success marketing strategy largely depends on the correct choice of the target audience and business concept.

The entertainment business is a retail business, a service business. This is a complex business. The difficulty is that we trust his people. People who work in the hall. The financial success of an enterprise depends on the quality of our service in the hall. Therefore, motivation and training of staff is an important component of success.

Bowling club income structure

The main source of income is bowling. The bar brings in an additional 60 to 100% of bowling income. The total income of gaming machines and billiard tables operating with a live queue increases the owner's profit by a total of 30%. The organization of a pro-shop increases the recognition of the institution and allows you to increase the profitability of the club by 2-5%. To load the club at night and increase the revenue of the bar, it is recommended to make entertainment program with nightclubs. This approach allows you to replenish the cash desk for an additional 7-10%.

Financial plan for a club with 2 lanes and a bar

Investment costs, rubles

Total investment costs: 2.80 million rubles

Current expenses, rubles

During the day, visitors spend at least 300 rubles per hour on the game, in the evening - 700 rubles per hour and more. For the year, two tracks will bring 2.4 million rubles. Additional bowling cafe services will bring at least another 70% of bowling revenue.

Total current expenses: 2.7 million rubles

In this scenario, the bowling club

will pay for itself in two and a half years.

An avid bowling player can imagine how much he leaves monthly in a bowling alley. And if you calculate the costs for a year, for two, three? For some, this becomes a fairly strong argument in favor of thinking about how profitable this type of business can be. So, if the idea of opening your own bowling alley seems more and more attractive to you and you are not going to get it out of your head at all, let's talk about how it is even possible.

Let's start with the good: according to experts, the payback in this type of business usually does not exceed one and a half years. If you consider that the life of the equipment used for bowling, according to the manufacturer, is about 20 years, it is easy to calculate that for the remaining 18 years you will receive almost a net profit.

On the other hand, the question arises: if the profitability in such a business as bowling is so high, why is the competition in this market sector still at a rather low level? The answer lies in the high cost of entry into this business.

The opening of a bowling club will cost a businessman a tidy sum - at least half a million dollars. If you are planning to create a popular leisure center, paying attention not only to bowling, but also to related areas, then at least $ 2 million will be required to implement such an idea. Plus, it is necessary to calculate the cost of renting a room, the area of \u200b\u200bwhich should be spacious enough to accommodate paths and a comfortable stay for visitors. If your bowling alley business project provides for six lanes, then this requires an area of 600 square meters. m., that is, at least 100 sq. m. per track.

In addition, a cafe-bar, a slot machine hall, and, if possible, other related areas - a fitness center, a billiard room, and a children's play room should be placed in the bowling club. According to experts, the share of additional services may account for about 60% of the total profit. All this suggests that it is necessary to look for a spacious room with high ceilings. Moreover, buildings on the outskirts of the city will not provide you with high attendance, so, hoping to build profitable business bowling, give preference to rooms located in the city center. True, the cost of rent in these areas is much higher.

If you want to save money, you can rent bowling equipment or buy used equipment. But keep in mind that you will not receive a guarantee for it. Of the manufacturers, preference is given to American enterprises, which assure that their equipment will serve faithfully for at least 20 years. When planning to open your own bowling alley, pay attention to every little thing, because every mistake can cost you money invested in this business. If you want to know how much it costs to set up a bowling club, how to determine its profitability, be sure to use ready business plan bowling club. It details how profitable bowling is as a business and how much profit you can expect.

Businessmen planning to open their own bowling alley are attracted high profitability this type of business, as well as its incredible popularity. The amount of net annual income that can be received from the activities of the club for 10-12 lanes is approaching half a million dollars.

The organization of a business such as bowling involves a timely choice of format, based on which it is necessary to select a room, draw up a list of related services, and even choose the design of the club. There are 4 main concepts of bowling: entertainment, family, sports or VIP format.

Depending on the format of the bowling club you choose, the requirements for the premises, the zoning of the club, the equipment, as well as the location of the bowling club itself depend. So, for example, a family format bowling club may well be located in a residential area, while an entertainment concept involves a location near the city center. And on how clearly you will be able to take into account all these nuances, the payback of bowling and the size of your profit directly depend.

The sports format of the bowling club is designed for advanced amateurs and professionals. These people tend to promote healthy lifestyle life, so you should not count on the fact that the alcohol bar will bring in solid revenue. It is better to offer visitors a different assortment - juices, oxygen cocktails, etc. In addition, it is advisable to open a fitness center and an accessories store in such an institution.

Family bowling will be as popular as possible if you can offer visitors a wide range of entertainment. A similar bowling format would be appropriate to open in a small town or in a residential area. Traditionally, profits from the activities of cafes and bars, the work of a billiard room, and slot machines are large in such establishments. Of course, you can't do without a children's play area in such a bowling club. When determining the number of lanes in a bowling alley, proceed from how many people will play on one lane, as well as how many visitors you can accept at the same time.

The bowling club at the entertainment center is designed primarily for mass recreation of young people and students. To attract them, it is necessary to establish democratic prices, and provide them with such Additional services like a computer club, a disco, an American pool and more. The bar will be in demand beer and other low-alcohol drinks. You can not worry about expensive repairs, and purchase more economical equipment, for example, buy complete equipment from AMF instead of the Brunswick bowling alley.

And finally, a place for VIP clients, for the opening of which you will need a solid initial investment. The number of lanes does not really matter, you can open a bowling alley with a width of 3 lanes - this will be enough. Crucial will have the atmosphere of the institution, the possibility of visiting it only by selected people. A professional bowling club business plan will help you understand all the intricacies of this business and choose the right format for the institution. With it, you will be able to figure out how to set the price per track and calculate estimated costs to open the club.

Bowling club business plan reviews (3)

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Bowling club business plan

Nikita

Nikita, thank you for your gratitude. Indeed, what entrepreneurs sometimes lack is confidence, but gives her a business plan, which describes in detail all the stages of business development, upcoming costs, as well as answers to numerous questions. This is what becomes the last step on the way to the beginning of the implementation of the plan. We wish you further successful development.

Bowling club business plan

Victor

Victor, we agree with you that almost any ready-made document requires the finalization of the financial model, taking into account individual investment opportunities, all this can be taken into account only on order, but the cost will be completely different. At the same time, having understood the calculations, an understanding of the economics of the enterprise appears, and this makes it possible to more confidently and effectively manage it. We wish you successful realization of your business idea.

Bowling club business plan

Leonid

Leonid, when some niche in the market is empty, and there is a demand for it, then you should take advantage of it, as you did, while from the very beginning you went the right way, using a business plan. That is why we are sure that your business will continue to go only uphill, good luck to you.

This bowling alley business plan will bring to life an excellent business that has recently become so attractive among our contemporaries. As an active form of recreation, bowling wins our hearts everywhere. After all, it's so interesting: roll balls in the company of friends, enjoy the strikes, have a great time, drink a couple of glasses of flavored beer. That's why bowling alleys open all the time. In order for the undertaking to become successful, you should immediately study the settlement documents that were specially developed by specialists, understand what equipment should be purchased, how to hire staff and properly organize the work of the institution.

The presented finished document fully reflects the realities that the future owner of this business will have to face. You will understand what documentation should be worked out in detail, whether it is necessary to attract investment funds, because the purchase of equipment: lanes, balls, skittles, automatic lifts, sensors will require considerable cash injections. The staff should have a person who monitors the technical health of equipment and equipment, as well as several qualified instructors who will tell beginners the rules, help them understand the intricacies of the game, and be able to come at a difficult moment.

You can study the document on organizing a bowling club on our website right now. In addition to organizing playgrounds, you will need to equip the hall with a bar, toilets, sofas for relaxing and a smoking area. It should be understood that part of the bowling club can be occupied by slot machines, billiards. You should also purchase the necessary shoes of different sizes, disposable socks and other attributes. Much will depend on the correct distribution of session time and a flexible pricing policy, however, it should be noted that this undertaking is cost-effective initially, with the correct organization of the club's work, there will always be a profit. It is only necessary to first carefully understand the main sections of this document.

In stock Bowling club business plan 5 12

The article describes the basics of compiling bowling club business plan. Recreation is important for any person, more and more people seek to diversify their leisure time. One of the popular options is bowling. It is simple, interesting and reckless, it can be played both alone and big companies. Despite all the popularity, competition in this area is not high.

This is due to the presence of many nuances when opening this type of business. If everything is taken into account at the planning stage, you can create a successful company. For this, a bowling alley business plan in which all possible risks are analyzed.

Key features of a business plan for opening a bowling alley

Features of a bowling club business plan

For creating successful company in the field of bowling, it is necessary, first of all, within the framework of business plan analyze the demand for such services and consumer preferences of customers.

In addition, it is important to analyze the main competitors and the characteristics of their activities, as well as to work out the channels of attraction and consider the factors that influence the popularity of such a leisure activity.

One of the main sections is the evaluation of the effectiveness of the project. It allows you to determine the payback period and the feasibility of investments.

Description

Files

Bowling center in accordance with business plan provides services for the rental of tracks for the game. In addition, related services are provided, such as:

Sale of food and drinks;
Conducting competitions;
Organization of holidays and corporate events;
Game training.

The club is popular with a wide range of people, in particular:

families with children;
Schoolchildren and students;
Employees of large companies;
Young people.

The game is great for active birthdays, including children's, and other family holidays.

On the basis of the center, as a rule, slot machines and playgrounds, a billiard table, and a bar are installed.

1 - Summary

1.1. The essence of the project

1.2. The volume of investments to launch a bowling club

1.3. Work results

2 - Concept

2.1. Project concept

2.2. Description/Properties/Characteristics

2.3. Goals for 5 years

3 - Market

3.1. Market size

3.2. Market Dynamics

4 - Staff

4.1. staffing

4.2. Processes

4.3. Wage

5 - Financial plan

5.1. Investment plan

5.2. Funding Plan

5.3. Bowling club development sales plan

5.4. Spending plan

5.5. Tax payment plan

5.6. Reports

5.7. Investor income

6 - Analysis

6.1. Investment analysis

6.2. The financial analysis

6.3. Bowling club risks

7 - Conclusions

A business plan for opening a bowling club is provided in MS Word format - it already contains all the tables, graphs, diagrams and descriptions. You can use them "as is" because it's ready to use. Or you can adjust any section for yourself.

For example: if you need to change the name of the project or the region where the business is located, then this is easy to do in the "Project Concept" section.

Financial calculations are provided in MS Excel format - parameters are highlighted in the financial model - this means that you can change any parameter, and the model will automatically calculate everything: it will build all tables, graphs and charts.

For example: if you need to increase the sales plan, then it is enough to change the sales volume for a given product (service) - the model will recalculate everything automatically, and all tables and charts will be ready immediately: monthly sales plan, sales structure, sales dynamics - all this will be ready .

A feature of the financial model is that all formulas, parameters and variables are available for change, which means that any specialist who knows how to work in MS Excel can adjust the model for themselves.

Rates

Feedback from our clients

Feedback on a business plan for opening a bowling alley

Site bought on site ready business plan who helped us build a long-term strategy for the development of our bowling alley. This plan is very easy to use. Contains all calculations and justification of indicators. You can make changes, edits and change what you need ..

Lisa Bertanskaya, Krasnoyarsk

Feedback on a business plan for opening a mini-cinema in a small town

It turned out to attract investment in the amount of 5 million rubles and open a mini-cinema. I really liked the thorough adherence to all our wishes and requirements of investors.

Olga Ivanovna Filinkova, Krasnodar Territory

Feedback on the business planbath complex: Russian bath and sauna

We were approved for a loan for the entire amount (65 million rubles) for the creation of a bath complex. The business plan was written in 2 weeks, contained everything necessary calculations project, clear financial and production plan in addition, the break-even point was calculated and a sensitivity analysis was made.

Valentin Isakov, Leningrad Region

Feedback on detailed business plan sauna opening with swimming pool

A loan of 7 million rubles was received from Sberbank to open a sauna with a swimming pool . Plan-pro.ru compiled a business plan in 7 days, taking into account all the requirements of a credit institution. As a result, the loan was successfully approved.

Nikolai Korolkov, Kaliningrad

Feedback on the billiard club business plan

Attracted private investment in the amount of 30 million rubles to open a small billiard club in the city of St. Petersburg. The business plan was drawn up very competently - with a detailed justification for each item of income and expenses, as well as with calculations for investments. Separately, it should be noted competent financial forecasting and easy-to-understand formulas.

Astafiev L.M., St. Petersburg

Feedback on a bowling alley business plan

For a project to open bowling club it took business plan in order to obtain a loan from a bank in the amount of 20 million rubles. On the advice of familiar entrepreneurs, we downloaded a ready-made business plan for Plan-Pro. In addition to the completeness of information, Special attention attracted calculations. A good justification, accuracy, not overloaded with numbers and a financial model in addition are what helped us attract additional investments in addition to the issued loan at Sovcombank.

Druzhinin Dmitry Vladimirovich, Astrakhan.

Analysis of competition in the bowling services market in a business plan

To shape the concept of the future bowling center it is necessary to conduct a competitive analysis within the framework of business plan and define:

main competitors;
Their pricing policy;
Marketing strategy;
organizational model.

Based on this, it is formulated competitive advantage, which can be:

Modern equipment;
Convenient location;
Low prices;
Regular promotions and happy hours;
Providing animation services for children and adults;
Good cuisine and a variety of drinks;
Opportunity to learn the game and participate in competitions;
Various related services.

The main competition is made by similar clubs and centers. In addition, the consumer constantly makes a choice in favor of a particular type of recreation. Therefore, cafes and bars, cinemas, saunas, baths and other enterprises providing entertainment services to the population are indirect competitors.

Traditionally, to increase the profitability of a business, they usually also launch billiard club. will allow you to minimal risks launch a project and get the most out of it.

Marketing plan in bowling alley business plan

To promote and popularize services bowling club it is possible to carry out the following marketing activities in accordance with business plan:

Creating a bright signboard, pointers, as well as the use of outdoor advertising;
Advertising on radio and television;
Distribution of leaflets near shopping centers, playgrounds;
Newsletter commercial offers companies of the city with a corporate discount offer;
Create a site and groups in in social networks, their promotion;
Participation as sponsors at children's and family events;
Holding competitions and tournaments among amateurs.

Stages of opening a bowling club in a business plan

After assessing the market situation, identifying the target audience and its preferences, you can start compiling bowling alley business plan.

Register as legal entity or individual entrepreneur;
Tax registration and choice of taxation system;
Selection of suitable premises;
Carrying out repair work;
Procurement and installation of equipment;
Launch of an advertising campaign;
Opening organization.

In order to bypass the preparatory stage, immediately begin the implementation of the project, you can download the finished bowling center business plan at the link below. It already contains all the necessary information and calculations have been made, a financial model has been compiled. Such a document will be an excellent tool for negotiating with investors and for obtaining a bank loan as an additional source of financing.

Bowling investment according to business plan

To open bowling center investments in the amount of 5 to 50 million rubles will be required, which, according to business plan divided into the following main items of expenditure:

Business registration - xxx rubles;
Premises rent - xxx;
Design project and repair work- xxx;
Purchase and installation of equipment - xxx;
Marketing and advertising - xxx;
Stock Money- xxx.

As additional financing, it is possible to attract funds from investors and banks.

Search for a bowling alley according to the criteria set in the business plan

Before you start looking for a suitable location for bowling, it is important to set business plan the criteria it must meet in order to facilitate the selection process.

The following space requirements apply:

Optimal location in the central part of the city. It is best if it is a large shopping center. This ensures good transport accessibility, parking and high customer traffic.
The area of the premises is not less than 200 sq. m. with the possibility of accommodating the reception area, dressing room, paths, bar, kitchen, bathrooms.
It must be equipped with a fire-fighting system, an alarm system and a video surveillance system.
It is necessary to sum up all communications and organize a ventilation system.

Bowling equipment costs in a business plan

V business plan costs for the purchase and installation of equipment for opening bowling for the amount of xxx rub.

This includes the purchase of:

tracks;
Pinsetters;
Panels for masking;
Track care machines;
Skittles and balls;
Control systems;
Plasma panels;
boot;
Tables, chairs, sofas, bar counters, reception desks and other furniture structures;
Kitchen equipment;
Computers for office workers;
cutlery;
Interior items.

The financial model of a bowling club in a business plan

To build a financial model bowling it will be necessary to calculate forecasts of such indicators as revenue, profit, costs, etc. within the framework of business plan.

Bowling club maintenance costs in a business plan

V business plan should take into account the costs necessary to ensure the smooth functioning of bowling. They are divided into the following main categories:

Taxes and fees - xxx rubles;
Equipment repair - xxx;
Rent - xxx;
Payment utilities- xxx;
Wages of employees - xxx;
Carrying out marketing activities - xxx;
Purchasing food, drinks and other Supplies- xxx.

Total from xxx rub. per month.

Bowling income in a business plan

Revenue bowling club in accordance with business plan is formed from the fees charged for the use of the tracks for the game. Income from the sale of food and beverages and the provision of related services act as additional sources of cash receipts. The total amount of revenue reaches up to xxx rubles. per month.

In this case, the profit varies in values from xxx to xxx rubles. monthly, depending on the size of the project.

Allocated positions in the bowling center in accordance with the business plan

V business plan the selection and hiring of employees for the closing of the following positions is envisaged bowling club:

Director;
Administrator;
Accountant;
Advertising manager;
Animators;
Cook;
waiters;
Hall staff;
Security guard;
Cleaning woman.

V general case from 10 people.

The financial model is a separate file in MS Excel format - in fact it is
a separate product designed for business planning and calculation of all its
indicators. Each of the parameters of the financial model can be changed manually.
There are no macros in the financial model. All formulas are transparent and accessible to
changes.

In the process of working on a business plan, we look at dozens of different sources
information. These are data from equipment suppliers, and industry portals, and interviews with market experts, and official statistics - such a systematic data analysis gives a complete picture of all project parameters: prices, equipment costs, premises costs, costs, etc. .

Download a ready-made business plan for opening a bowling alley with calculations and an Excel financial model

The popularity of bowling has not faded for decades. On the contrary, the demand for a variety of leisure activities is increasing every year. A low level of competition will allow an entrepreneur to occupy an appropriate niche in this area and make good profits.

To take into account all the nuances, you will need to draw up a business plan. We have created ready bowling alley business plan, where all the information was structured and calculations were made. Thanks to such documents, you will not only be able to attract the attention of investors and get a loan from a bank, but also acquire a tool operational control activities of your company and step by step instructions upon project launch. If necessary, we can prepare an individual turnkey business plan.

The main task of the bowling club owner is to ensure a constant flow of customers and prevent downtime. To do this, it is important to constantly find and test new channels of attraction.

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